Dynamic Tracking With Google Tag Manager

Description

What Is Google Tag Manager

Google Tag Manager is an immensely powerful bit of software that allows you to dynamically inject any kind of tracking code you can think of onto your site. All you have to do is place one single piece of code onto your site and then you’ll never have to add a tracking code to your site again.

If you’re anything like me or my clients, then you probably have Facebook Conversion Pixels, Facebook Audience Pixels, Google Analytics Tracking, Pinterest Conversion Tracking, Twitter Conversion Tracking, and a host of other possibilities that you may have to put on specific pages or all pages of your site to track all of the various marketing tasks you are doing online.

This can be a royal pain in the behind… you have to have some sort of external document to keep track of your tracking codes! Not to mention the constant editing of theme files or header and footer script injections.

Enter Tag Manger. Now you can put one Tag Manager script on your site and then use Tag Manager to manage what other tracking codes go where… or because you can fire tags from tag manager dynamically based on an event… you can even decide WHEN those codes fire. Pretty sweet.

If you thought it couldn’t get any better than that… you’d be wrong. Because with tag manager, you have full access to all of the events that happen on your site when a user interacts. And you can fire tags based on all of those interactions.

This means that you can take things like a common form submission, usually used for lead generation, and track that as a conversion goal in Google Analytics. You could do this in analytics before, but only if you set up a specific landing page URL for every form you wanted to track, and then set up a goal to match that URL. This could get confusing fast… and your reports in analytics never showed you total conversions rate over multiple goals. With Tag Manager you can simplify that and have ONE goal for leads and use it on every single form on your site. Doesn’t matter if that form submits-in-place like a common contact form or inline content optin form or if the form submits to a thank you page. You can have one goal and fire it every time a lead comes through.

Pretty sweet… and it lets you keep really good track of what marketing is working… and what isn’t.

Why Take A Course On It?

There is only one problem with all of this.

Google Tag Manager can be a confusing beast to the un-initiated.

All of this power is great… but it comes with a big learning curve. So much so that many just don’t use it and keep on tracking things the hard way or not at all. Which is no good, cause if you’re not tracking your marketing spend, you’re probably losing money.

Tag Manager requires that you understand Variables, Tiggers, & Tags… and when to use which ones to accomplish what you want. It requires knowing how to tie several systems together. It requires learning a little bit about how to push data back into Tag Manager so you can fire off goals or conversion in your various tracking systems like Analytics or Facebook Ad’s Manager.

With this course, I endeavoured to teach you everything you need to know to get going fast and nothing you don’t.

If you’re already tracking with analytics, this will make your life easier by simplifying your goals. It’ll give you more insight into what working. And it’ll make setting up a new landing page and forms much easier because you won’t have to worry about setting up new goals and tracking every time. You just set it up once and you’re done. Your tracking will basically take care of itself.

If you’re not already tracking with analytics, this will get you started off on the right foot so you have great data to make great decisions from the beginning.

How Do We Teach This In The Course?

This course is quite simple. It’s just 6 videos that are each less than 20 minutes long. So in 1.5 hours from now you can be ready to go with tag manager.

We’ll cover how to set up a tag manager account. We’ll go over how to insert Google Analytics via Tag Manager. Then we’ll go over how to setup Event Triggered goals in analytics and how to trigger a goal completion when those events happen with Tag Manager.

Then we’ll get into how to actually create the custom events on your website. We will cover the most common event that people need to track on their website when a visitor becomes a lead. Most website optins happen in one of two ways: with a form that submits in place or with a form that submits to a thank you page. We’ll cover both of these. It doesn’t matter if your form is on a Landing Page, a content page, or if it’s inline or in a modal popup (2-step optin). It also doesn’t matter what forms software you’re using on your WordPress website to collect leads… this tracking method will work for you.

You can follow along with each video and by the time we are done together, you’ll have your site being tracked like the pro’s.

What Now?

So, if you are currently collecting leads on your website and wish you had more insight into what’s working and what isn’t…

Or if you are tired of constantly editing code to insert a bunch of different tracking codes onto your website…

Or if you want to greatly simplify your tracking and reporting so you can make better marekting decisions (and ensure that you or your team actually implement tracking cause it’s not annoying to do anymore)…

Then go ahead and click the button to add this course to your cart and I’ll see you on the other side.

Richard Matthews,
Instructor