The Hero Challenge 002 – Glen Campbell

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Richard Matthews 

Hello, and welcome back to the HERO Show. My name is Richard Matthews. 

 

Of course. And I’ve got on the line. Glen Campbell. Glen, are you there?

 

Glen Campbell  

I am here with you, Richard. Yes.

 

Richard Matthews  

Awesome. Glad to have you here. So let me do a quick introduction for you 

 

And will get right into the chat, in the content. So I’ve got down here 

 

That you are. And you’re a coach. You’re an authority in developing 

 

And their higher self. And you worked in the industry for 30 years 

 

Highly conscious leaders through the alignment with their authentic-self 

 

With leading brands across four different continents. And you founded 

 

Brandheart, which is your company 11 years ago. So tell me a little bit 

 

About Brandheart? What is it that you guys are known for now? 

 

Why do people come and and reach out to you?

 

Glen Campbell  

Well, I think the best place to start here, Richard is with a quote from 

 

One of your countrymen, Mark Twain, who said the two most important days 

 

Of your life, when you are born, and the day you find out why? 

 

Well, I’m in the business of helping leaders to discover their ‘why.’

 

And their ‘who’ actually because I think the vast majority of them 

 

Don’t know this – the answers to this. They default to things like 

 

Their role or their title, or you know, where they live, or what they earn, 

 

Or, you know, they’re CV, you know, these kinds of things. 

 

And so I’m in the business of actually helping them to move out of that, 

 

Or another thing they actually default to is their personality archetype. 

 

You know, there’s a lot of that going around, 

 

Richard Matthews  

Or introvert, or whatever.

 

Glen Campbell  

And so I’m in the business of saying, well, your personality 

 

Is actually not your identity. It’s one element of your identity. 

 

And so I’m in the business of actually helping them to discover their 

 

True reason for being. Their unique ‘why’ and ‘who.’ Everybody has a unique way

 

And who you cannot categorize an individual. Their authentic purpose 

 

And meaning for being here on planet Earth. Right? I mean, everybody on

 

Planet Earth has a reason for being here at this point in time. And, you know,

 

I think, I agree with Mark Twain, and of course, many other 

 

Spiritual leaders and business leaders and thinking people who know 

 

This stuff and talk about purpose. Well a lot of people talk about it,

 

But I’m actually in the business of showing them how to discover 

 

It for themselves. And so, you know, I want people to live 

 

To enjoy that second most important day, and every day thereafter.

 

To be important and meaningful. And so, you know, 

 

I want to share this with you, Richard, my personal vision, and, you know, 

 

Took me a while to get to this, and this will kind of really shed light on 

 

What I’m in the business of doing my kind of role here on this planet. 

 

And my personal vision is this, I am the light that awakens leaders 

 

To be remarkable. That’s it. So I get out of bed every day. 

 

That’s what I’m focused on. That’s what I do. I never changed the word.

 

Richard Matthews  

And I still do work mainly with business leaders, or are you also working with 

 

Thought leaders or like regular nine to five working people 

 

That are looking to have better purpose. Who’s like your target market?

 

Glen Campbell  

Anybody, Richard, I may prefer to focus on leaders. 

 

And that’s where I focus my promotional work. 

 

Because I believe if you’re going to get to the masses, 

 

You’ve got to influence the influences, right. And so to me, 

 

I usually start with leaders, but I will work with anybody I mean, 

 

Because I think everybody needs to discover their own personal purpose in life, 

 

And everybody needs to step up and be a leader

 

Of their own business in their own life. And so, yeah, their own life.

 

Richard Matthews  

Do you see that your the people that you work with, 

 

After you’ve sort of helped them define and develop their ‘who’

 

And their ‘why’ that they actually see improvements or 

 

Growth in their business or the organization that they’re leading?

 

Glen Campbell  

Oh I see transformations, right? I mean, actually, you know, here’s 

 

An interesting thing, Richard, I’ve been doing this now for 10 years or so. 

 

And what I find is, is that I’ve done this with over 350 CEOs,

 

350 celebrities, elite athletes, entrepreneurs, all sorts, 

 

All these kinds of people. And, when people actually, 

 

There’s this moment that is kind of magnifying moment that happens,

 

When we get to the ‘why,’ when we get to it. And people just break down. 

 

You know, I mean, I’ve seen grown men, the toughest of leaders, 

 

Guys who are running $2 billion companies actually break down 

 

And start crying. I mean, tears flow because they have this awakening 

 

Where they go, “Oh, my God, this is it. This is why I’m here. This is extraordinary.”

 

Everything changes, and everything changes for the better. 

 

And I see people who might be on the right track evolving, 

 

But I saw people going through massive transformations. 

 

Where they just start approaching their family and their business 

 

And their life in a way that’s in alignment with their true self, 

 

Their higher self, their Source Self is a better way of putting it.

 

Richard Matthews  

Absolutely. So what I’m curious about then is sort of 

 

How you got into this, right, your origin story, we talked on the show that 

 

Every hero has their origin story. It’s where you started to realize 

 

That you were different that maybe you could help people. 

 

How did you sort of transition from whatever you were doing before? 

 

Or, what was your calling … so to speak into this life as an entrepreneur 

 

Helping people with finding their purpose?

 

Glen Campbell  

It’s an interesting one. I mean, I think from a very early age, I noticed that

 

I had this uncanny ability to take complex things and make them simple. 

 

And so, I mean, I used to have at home, people saying things

 

In a complex way. And I’d say, I’ll say,”You actually really mean this.” 

 

And they go, “Yeah, actually, that’s what we mean.” 

 

And so I kind of take this thing immediately. Distill it all down 

 

Into the essence, or what I used to call the truth, the truth of the matter. 

 

What’s the essence of the matter? And, just kind of hit them 

 

With this statement I got here. That’s it. That’s what we met –

 

And I did this at school. I got this got me through university, 

 

Because I’d take all this stuff. And I’d say, “Well, I mean, you’re saying 

 

that in a way that’s very difficult to understand. 

 

Don’t you really just mean this?” And they go, “yeah.” 

 

And so that’s why I started to –

 

Richard Matthews  

Putting cookies on a lower shelf. 

 

Glen Campbell  

Exactly. It’s like, “Why don’t we just do it that way?” 

 

“Oh, oh, we didn’t think about that.” I said, “Well, you’re too busy 

 

making everything so complex.” I mean, just make it simple. 

 

And so that’s what kind of led me into the business of 

 

Working in advertising agency. So I actually kind of naturally did 

 

Commerce degree, and with a major in marketing, and then I went on 

 

To do a psych degree as well after that. And, I used to kind of 

 

Take all these concepts and make them really simple. 

 

And they used to look to me and say, “Well, what do you think Glen, I mean, 

 

Could you just distill it down for us, please? And I go, “Oh, well, 

 

I’m kind of thinking it’s more like this.” And I don’t know if you ever 

 

Go to it like two or three words. And the psychology of that stuff 

 

Somewhat helped me do that, as well. But I then went straight into

 

Which is, comes from your country origin. You know, Saatchi and Saatchi. 

 

An advertising agency. And I’ve worked in agencies like Leo Burnett, 

 

I’ve worked in Clemenger/BBDO. I’ve worked in your country 

 

I worked at Burnett for in Chicago for 12 months, I worked on 

 

Madison Avenue in New York with BBDO for 12 months. And so, 

 

I’ve kind of worked in Asia and Europe, as well. And so, I kind of take 

 

This ability with me, regardless of you know, what the brand is 

 

Or what the category is, and find this way of being able to say,

 

“Well, isn’t it just this.” And so the thing that is really interesting, 

 

The background story, that’s somewhat interesting. But the interesting thing 

 

Here is that what I noticed was that we’re doing all this work 

 

For organizational brands, Richard, but the leader wasn’t in alignment with it. 

 

I mean, he was still defaulting to old and useless leadership styles, or, 

 

Command and control style, which I talked about a lot, 

 

Which is the old default style, which everybody thinks works, 

 

But it actually doesn’t. And he wasn’t in alignment. So I kind of 

 

Shifted it and said, “Well, wouldn’t it be great if we did this kind of work

 

With the leader first, and then with the organization.” 

 

And so I started, I actually changed my organizational brand model, 

 

And developed it in a way where I worked at to the individual 

 

Rather than the organization and didn’t require a lot of modification. 

 

And so I just go in there and say, “Look, I really want to work with you, first.”

 

The leader, the CEO, and your management team first, 

 

And then we’ll do the organizational brand, 

 

And then we’ll do the cultural work. So we sort of get this 

 

Harmonious culture that’s in alignment, as well. 

 

And so the thing that I noticed about that thinking at the time was this,

 

I thought, well, I actually don’t know, me, personally, I actually don’t know 

 

My way or who or what my brand is, you know, my personal brand. 

 

And so I think I should do this on myself first, and then maybe my team. 

 

And so I did this thing on myself first. And it was a revolutionary 

 

Experience for me. And then I did it on my team. And I only had

 

a small running an agency that was kind of 

 

A creative boutique at the time, brand strategy, and kind of 

 

High end really interesting creative work, we were 

 

Highlyawarded agency at the time. There’s only 45 of us but 

 

We’re doing some really country leading work here in Australia, 

 

And some world leading work as well. And so I took my entire team 

 

Through this process. And I started to notice something 

 

That was really amazing, right? I started to notice that my team 

 

Are communicating with each other better. They were more empathetic.

 

They were more efficient and effective. I mean, basically, 

 

What I had here was a unified collective of individuals, all doing things

 

A whole lot better. And this, the other thing that happened 

 

Was my client started noticing it as well. And I had clients 

 

On the phone to me ringing me up and saying. 

 

“What have you done to your team? What’s going on there?”

 

And I said, “What do you mean?” They said, “Oh, man, it’s just amazing.” 

 

“They’re so much better.” I mean, “Where’s your magic dust Glen? 

 

Can I get my hands on some of that.” And I said, “Well, yes, you can. 

 

Actually, I’ll take you through the same processes,

 

 As I went through here with my team. And let’s see how that goes.” 

 

And so originally, Richard, originally, I started doing this, I just did it for free,

 

Because I was just trialing this stuff, then I turned it into a product. 

 

And I started to do this, with intention, and it just started 

 

Changing everything. And that changed the positioning of me 

 

In the business. Advertising agencies are very hard to position to get distinction. 

 

And I created this service. It’s a very commodity driven business. 

 

And it’s very hard to say, well, we’re correct, we are highly creative agency. 

 

Well, isn’t everybody? And so it’s like –

 

Richard Matthews  

… creative agency. 

 

Glen Campbell  

That’s right. That’s what you’re in the business of doing anyway. 

 

And so I started developing this product, and I introduced it 

 

As a key part of our offer, it changed everything. I mean, as a business. 

 

We started picking up business, like there was no tomorrow. 

 

And even the group that I was a part of, which is a public listed company, 

 

At the time, was looking at me and saying, “Well, you know, 

 

What’s going on with you guys?” I mean, “How come your revenue -?”

 

“How come you’re pitching all this business and winning it?”

 

It’s like, “Well, I’ve got a point of difference, or what is that?” 

 

“What are you doing?” And so, you know, my revenue went from, 

 

I think at the time, it was quite a small business. 

 

It was doing about 30 million, we went to about 70 million in 12 months.

 

 I mean, it’s just extraordinary. I mean, it’s like, hang on for the ride. 

 

We’re going ballistic here, and the word started to get around. It’s like, 

 

“Oh, well, can you? Can you do this for my other subsidiary company?”

 

“Can you do this for these guys?” And, you know, I was working 

 

With some pretty big companies at the time in this country, 

 

At least anyway, in terms of scale. One was a $40 billion business, 

 

And they just said, “We want you to do it for the whole company.” 

 

So but you’ve got 120 thousand staff. It was like, “Yeah,  how can you do that?”

 

So I can’t, it’s too big. And so, “Can I just do it with the management team first,

 

And then you can kind of spread the culture through the company

 

In that way.” And so it really did was quite extraordinary. 

 

Actually, what happened?

 

Richard Matthews  

Awesome. And then you still do that today? Right? So that’s, what you do. Now.

 

Glen Campbell  

This is what I’m doing now. In fact, what I’ve done now

 

Is develop this method, as I call it, The Best Self Identity method, Richard. 

 

And I’ve spent the last 10 years actually, doing that one-on-one with leaders, 

 

Mostly one-on-one. And, continuing to develop this method now, 

 

Which, is quite extraordinary. And actually, it – 

 

Let me tell you a little bit about it. Because every time I’ve worked with 

 

The leader I’ve kind of continued to develop it and continue to say, 

 

Well, what really is my meaningful inside this process? 

 

And so I’ve developed this method that I call, its para disciplinary in nature. 

 

And it harmoniously fuses, quantum physics, neuroscience. 

 

Eastern and Western philosophy. The simple model that incorporates 

 

The key elements of what I believe constitutes an identity and 

 

Personality is only one of those, and over 30 years experience of me 

 

Kind of going in there and saying, “Well, what is the real pulse 

 

that you have in your life? What’s your real passion?” 

 

What is your WHY? And who, and let me help you to discover that. 

 

And and I never tell anybody this stuff, Richard, I don’t tell anybody, 

 

You know, go true. Coach doesn’t tell anybody what to do. 

 

What they do is they help them discover it for them. 

 

They help them to discover it for themselves. And so you know, 

 

it is a discovery process. And that means that they actually own it, 

 

Because it’s theirs its not what I think they should be doing. 

 

And so yeah, interesting. 

 

Richard Matthews  

It’s a crazy story too, right? For I’m like you said, you were in psychology

 

In college, and that kind of stuff and moving into an agency work 

 

And working for small agencies and building your own agency, 

 

And then like exploding your agency with all this kind of stuff. 

 

It’s a crazy story. It sounds like you’ve been on a wild ride for the last 20-30 years.

 

Glen Campbell  

It’s been extraordinary. And this ride really started to – 

 

And it’s interesting, because it created a lot of disillusion 

 

With the business that I was in, because I was in the business of actually, 

 

Mostly creating communications. And I had this massive epiphany,

 

Richard, where I went, well, communications actually don’t create brands. 

 

That’s not where a true brand comes from. And so I stopped talking 

 

About marketing. And I just started talking about 

 

What actually constitutes a real brand. And I started moving away 

 

From communications, I don’t do communications work anymore, 

 

I haven’t done it for 12 years. I still have a lot of clients saying,

 

“Glen, can you work on our communication strategy?”

 

I don’t want to do that, I mean, what I want to do is work with you,

 

Your management team, and I want to help you to develop a culture

 

That’s actually equipped to keep the promises you make. 

 

And the vast majority of businesses on this planet, and a lot of people

 

For that matter, make promises that they are not equipped to keep. 

 

And so true brands make promises, that they vibrated an energy.

 

I talk a lot about energy, and I get this from quantum physics. 

 

A true brand vibrated an energy where they make promises 

 

That they actually deliver. That’s what creates loyalty. 

 

That’s what creates people who want to buy products or price that’s fair, 

 

Rather than having all these businesses discount everything, 

 

And give all, everything away. And so you know, true brands, don’t do that. 

 

They don’t need to, because they deliver remarkable products, 

 

Through a culture of people who are there to serve, not be subservient, 

 

But to serve, they’re easy to shift. It’s very hard to shift, a bank, 

 

Or a telco or, these big monolith. There’s too many layers. And so, to me, 

 

If I go into a company, and there’s 10, or 15 people or 20, people, 

 

I’m working with a couple now there was one that got 100 people. 

 

There’s one in Brisbane, that’s down in Melbourne, there’s one in Brisbane, 

 

Who has got 40 or 50 people much easier to kind of shift that ship, 

 

You know, get everybody on board. It happens a lot faster, which is great.

 

Richard Matthews  

You get better, faster results. So this may be the next question here 

 

Might be kind of you know, what we’ve already been talking about, 

 

But it’s your superpowers, right? So if we go from your origin, 

 

Power origin story and talk about your superpowers. 

 

What is it that you do or build or of this world that really helps 

 

Solve problems for other people, if you could narrow it down and say, 

 

“Hey, this is what my super power is. What would you say to this?”

 

Glen Campbell  

I think, okay, good question. I mean, I think the superpower is 

 

My ability to be able to leverage this product. Because, 

 

I’ve been for the last 10 years, I’ve been doing this one-on-one. 

 

So how do I scale that? I mean, it works brilliantly for that individual. 

 

And so, I’m just not getting to enough people. And so I kind of thought, 

 

There’s only two ways of doing this. You can duplicate, or you can leverage.

 

And I thought, I don’t want to duplicate. I gotta try, and too many people. 

 

And it’s too slow. And it’s too – There’s too many challenges with that. 

 

So I thought I’m going to leverage. And so what I’ve, my superpower here 

 

Is to take all of this stuff, and turn it into an online product that’s accessible, 

 

That are priced. And it’s accessible for everybody, not just leaders, 

 

But everybody is interested. And so that’s taken me the last three years, 

 

Richard, to do that. It’s been a long process. And so yeah, 

 

And now I have, I’m now offering this product online. It’s going –

 

I’m actually promoting it in your country in the US,

 

 Specifically your market. And, to so that anybody can access that, 

 

And anybody can go through this process of discovering who they are

 

And why they’re here and also get the learnings of, 

 

These Eastern and Western philosophies and understanding of

 

Basic neuroscience and understanding of energy. I mean, my belief is 

 

That true leaders are masters of energy. They are this powerful stuff, 

 

Masters of their thought energy, their emotional energy, 

 

Their vibrational energy. This is the stuff that Daniel Goleman’s been doing. 

 

When he talks about EQ, he’s really talking about energy, emotions, right. 

 

And he’s really talking about this harmonic resonance, right, 

 

Which is powerful stuff. And so true leaders a masters of harmonic resonance.

 

So I’m going to channel that into an online product. 

 

That’s the superpower, I think,

 

Richard Matthews  

You’re superpower you think is, leverage. And it’s kind of amazing 

 

What you can do nowadays, because when you leverage it that way, 

 

You’re no longer just what we call it, you’re no longer using 

 

Limited by your time, or by your location, or by the 

 

Scope of work they can do. You can get your message in front of 

 

As many people as you can get it in front of – there’s no limits to it,

 

Which is a – it does feel kind of like a superpower, especially because like …

 

Glen Campbell  

It worked just today. 

 

That’s right. And it’s not just the channels, Richard. 

 

It’s not just the media, like social media or whatever. 

 

It’s the ability to be able to do that in a way that you still get the results. 

 

Because me, it’s all about the three R’s, right? 

 

Relationships, reputation and revenue. And if you’re not 

 

Doing something, if you can’t have something 

 

That can get results in terms of improving the connectivity 

 

Of relationships, real connectivity, not some a false version of it.

 

That can improve your reputation, or can improve your revenue. 

 

That’s real results, then you shouldn’t be doing it. And so to me, 

 

Took me a while to be able to get the right version of this online product 

 

That’s actually proven to be able to do that. And so the other thing is, 

 

I haven’t taken myself out of the equation and gone on and stand back, 

 

I’ve got nothing to do anymore. I can use the media to 

 

Actually be involved as well. And have direct contact 

 

With people on a bigger scale.

 

Richard Matthews  

Cool. So I want to flip it around a little bit and talk about the other side. 

 

So the other side of superpower is your fatal flaw. 

 

Superman has his kryptonite. Batman is not actually super. 

 

If you could talk a little bit about something that over the course,

 

Of maybe in this last transition, transitioning from doing the bigger work 

 

To transitioning doing this, what is something that has held you back 

 

That you’ve had to work on to fix? And more importantly, 

 

How have you gone about fixing it? 

 

So if someone else suffers from something similar they can learn from it?

 

Glen Campbell  

Well, to me, there’s a couple of things here, right? 

 

There’s always more than a couple of things, 

 

If you actually really want to be honest, but I don’t think 

 

Your program’s long enough for that. So to me,

 

I’m gonna lay this out here to you man ’cause I’ve got so much kryptonite. 

 

But it’s really I think the thing is that there’s some fundamental beliefs 

 

That I know that I’ve got, right. And so I do a lot of work with leaders 

 

Around what are the beliefs that are holding you back. 

 

Those things that are kind of actually inherently imprinted 

 

On the non-conscious mind, because we know that the behavior 

 

Is a reflection of beliefs. And so therefore, what are those beliefs 

 

And you can’t change behavior or thinking or emotional states 

 

Without changing the belief first. And so I know that I’ve identified 

 

A couple of beliefs in there that are actually holding me back. 

 

And so I’ve done a lot of work to – and I’ve worked with other people, 

 

By the way. So I have my own mentors and my own coaches as well,

 

That I work with, I work with four different shaman and one neuroscientist. 

 

And so, I have people I work with, to help me trying to clear this myths and, 

 

Allow me to do the work that I need to do. And so there’s some belief systems 

 

There that have held me back. And the other thing is, 

 

I take too long to engage. I mean, because my belief is this,  

 

If you want to create a remarkable brand, well, then you first 

 

Need a remarkable product. And so I’m so busy trying to make 

 

The product remarkable that it takes me too long to engage. 

 

I mean, that three-year process of developing young online product, 

 

I’ve got a friend that I work with, who you know, Nick Lucas. 

 

And Nick is saying, “It’s taking too long, man. It’s taking too long.” 

 

And we need to engage. It’s like, “No, no, I’ve got to get up.”

 

“I’ve got it. Let’s get it to market. Let’s engage”

 

You’re never going to be ready. And I’ve always said, 

 

“Yeah, but I’ve got a little bit more work on this thing to do.”

 

And it kind of extends out. And so yes, I do get there eventually.

 

And I have got there and I am in the market, 

 

But it’s probably taken a bit longer than it should.

 

Richard Matthews  

That’s one of the things that – It’s difficult to know how far 

 

You should get with your product. Because probably you have to 

 

It’s a what, do you call it, it’s like a catch-22

 

You have to have a remarkable product to gets sales, 

 

But you also have to know that you can get sales before 

 

It’s worth putting the effort into creating them a profit product 

 

If you create something, there’s no demand for, you just wasted your time. 

 

Glen Campbell  

I work with guys. Richard, I work with guys who create the demand first, 

 

For a product they haven’t created yet. And I sit there and go, 

 

“How do you sleep at night?” I mean, they are marketing this product, I know,

 

I can create it and I’ll create massive demand, and then 

 

I’ll develop the product. So I just couldn’t work that way.

 

I mean, I gotta develop the product first. And I know what the product is. 

 

And so I’m going to…

 

Richard Matthews  

I just had a product that I developed that way. I had a course 

 

That I was like, I put the course together and put all the sales methods 

 

Together for the course. And I was like, I’ll create it when someone buys 

 

And someone bought it. And I called him up and was like, 

 

“Hey, you want to do all these these things live?” 

 

And we recorded the course. And he was like, “Oh, it’s kind of cool.” 

 

So anyways, totally create the course while you’re going. 

 

My next question for you, is about your common enemy. 

 

So a common enemy would be what you fight against. 

 

So, if you think about it like this with your clients, your students, 

 

People who come into your program, if you could remove one thing 

 

From their life, immediately, that would change their game. 

 

Make them get better results faster, quicker. 

 

What’s the thing that you would fight against and just 

 

Wave your magic wand to removed from their life.

 

Glen Campbell  

One thing, confusion, that people are confused, they don’t really know. 

 

They are leading their lives. They kind of dragging their feet. 

 

And getting more complex all the time, Richard, you know this.

 

They live in a complex world. This world we live in is incredibly complex. 

 

We have departed from the complexity of it to create simplicity. 

 

And so a lot of people I think, are very confused, 

 

That they’re living in a complex world that they can’t work out how to navigate. 

 

And this creates, insecurity, uncertainty and fear. 

 

And there’s a lot of fear. And we know the two primary 

 

Emotional states, positive and negative, are love and fear. 

 

And when you’re vibrating at the energy of fear, 

 

It’s a very low vibrational energy. And it’s not going to help you

 

To get anywhere, that’s very real value. And so what I try and do is, 

 

Is take the confusion away to help leaders rise out of the old paradigms, 

 

And useless rules and practices that don’t actually serve them anymore, 

 

And haven’t done a very good job of serving them anyway, 

 

And create clarity, and focus. And so clarity and focus, 

 

And then not just clarity and focus, but to match the clarity and focus 

 

Of self first and foremost, with passion. So now we’ve got this kind of 

 

Intellectual or mental view of it. And now we’ve got the emotional view 

 

That is in alignment with it. This is the whole idea of the best of identity 

 

Is to say, “I’m gonna help you to create clarity and focus 

 

As to who you are, and why you’re here.” And then match that 

 

With the passion of why I want to do this. So you’re not being inspired

 

By anybody, you’re actually inspiring yourself. 

 

Now, I’m in the business of inspiring myself. I get up out of bed 

 

Every day and go, “Man attack the day.” 

 

Because I know what I’m meant to be doing. I know why I’m here. 

 

And I’m loving it, this is great, this is not work anymore. 

 

And so it’s this thing that I call creating unwavering internal certainty.

 

 And it’s pretty hard to battle. What’s going on externally, 

 

Which is all uncertain. We can’t control what happens externally. 

 

And so it’s all uncertain. There’s never been any certainty about anything. 

 

I mean, certainty is a fallacy, and so if you’re battling this is, 

 

This is what I think … That’s right. I mean, we’re in the matrix 

 

Kind of thing. I mean, I heard a neuroscientists the other day say, 

 

That movie, the Matrix is not a movie, it’s a documentary. 

 

And I just went, “Oh, wow, that’s an interesting idea.” 

 

And so, so we’re kind of living in this illusion of this desire for certainty, 

 

But it’s not going to come from anything external. And so my belief is 

 

If you’re battling external uncertainty, with internal uncertainty, 

 

You’re just going to create confusion, chaos, struggle, 

 

And a really tough life for yourself. And so you can control 

 

What you can control. And so therefore, you say, “Well, the only thing that 

 

I can create certainty around is myself.” 

 

And so I’d rather battle external uncertainty with internal certainty. 

 

So I know who I am, why I’m here, what I’m meant to be doing. 

 

And so that changes the paradigm to move out of fear, 

 

And into much higher vibrational states like love and acceptance, 

 

And, these other gratitude, these are high vibrational states 

 

That are going to help you to attract the things in your life 

 

That you focus your intentions on. And so it’s a different game. 

 

And that whole game changes. 

 

Richard Matthews  

I’m curious about one of the – You talk a little bit about fear 

 

Being a negative state. And I know that like one of the things that 

 

Entrepreneurs get into regularly is like, especially when 

 

They’re earlyin their career. Getting trapped into survival mode.

 

I have to get the next client or do these things or have, 

 

They have revenue problems, how does survival mode sort of fit in 

 

With that fear and the vibrations and how it affects their business.

 

Glen Campbell  

So I think, if you know and understand vibrational energy

 

 And quantum physics, I mean, like vibration attracts like vibration. 

 

So when you’re in a state of fear you attract things that have 

 

A tendency to be like vibrational states. And so that, my view is 

 

Nothing positive, or powerful or good is going to come from that state. 

 

And this is a very hard state for people to shift out of, 

 

Because they’re inherently led to believe this from childhood 

 

That they’re going to lose everything, or I’m not good enough, 

 

Or the all these other, belief systems that create fear 

 

In a highly complex world. And so to be worried to live in fear,

 

To be concerned about where that next clients coming from

 

Or I’m going to lose this client. I mean, these kind of emotional states 

 

Don’t actually help you to build a business. And so a lot of the work

 

I do with leaders not just around clarity and focus, 

 

It’s around vibrational energy, and it’s around being able 

 

To shift belief systems into – And take them away into new belief systems 

 

That are actually going to serve them. And so when they change

 

The clarity and focus when they change their emotional energy, 

 

Their passion, it’s amazing the opportunity start appearing from everywhere. 

 

It’s extraordinary stuff. I mean, they do it. And it’s not saying 

 

You don’t need to take action. Well, of course, you do. 

 

Not too much happens without action. But the fact of the matter is, 

 

You’re actually living in a different emotional state. 

 

And you’re not in a state of fear. You’re not in a state of struggle. 

 

You’re not in a state of these lower vibrational states, 

 

A lot of people live in anger. A lot of people live in envy or, 

 

These other low vibrational states that actually don’t serve you. 

 

And so what I do is help people around the clarity and 

 

Focus of self into true self, that changes everything in a way, 

 

From a vibrational perspective is to move their vibrational energy up, 

 

To be able to actually attract into their life, the people, the events, 

 

And the opportunities that are in alignment with 

 

Their passionately held intentions.

 

Richard Matthews  

So, if you’re talking to someone who is in that state of fear, 

 

Or that state of struggle, where they’re worried about 

 

Where revenues are coming from or clients or the like, 

 

Glen Campbell  

So let’s first identify what it is. And mostly, you can identify what it is 

 

Richard Matthews  

What are your recommend foundations for helping to change that state.

 

Glen Campbell  

Through their behavioral patterns, and what they are attracting into their life. 

 

And so tell me about the things that are happening. 

 

Tell me about the way you respond to certain things, 

 

When you look at people’s behaviors, you start to see these things.

 

And so that’s why I believe one of the most valid forms of research 

 

You can possibly do is not doing questionnaires 

 

Or not doing group discussions but just observe people. I mean, 

 

Observe the way they work. Observe how they react 

 

To things that are going well, and especially … how review, 

 

Observe how they react to things that are not going well. 

 

Because you actually really see people’s values come to their beliefs

 

Come to the fore, when things are not going well. 

 

And so then you start to understand 

 

What the fundamental belief systems are. So I trained people to notice, 

 

To elevate their awareness, their consciousness is where 

 

We get to this whole idea of consciousness. To elevate their consciousness

 

Around what they’re actually doing, and what’s happening and 

 

To identify what’s going well, and what’s not going well, 

 

And what the fundamental belief is behind that. And once we identify 

 

What the belief is behind that, I teach them how to take 

 

The emotional charge out of that belief. 

 

I mean, you gotta remember something, these things are 

 

In there in neural pathways. And so, as Joe Dispenza, says, 

 

What gets wired together, gets fired together.  -wires together. 

 

And so you got to take these kind of programming out 

 

And reprogram something in that’s more powerful and positive. 

 

Takes a bit of work to do that. But there are techniques 

 

Where you can do that rather quickly. Dispenza’s got a meditation 

 

For that there’s a lot of other people who have as well, 

 

Where you can actually identify these beliefs that are holding you back.

 

And, the energy around the emotional energy around, 

 

The charge around it. And you can change that. 

 

You can shift it and take it away and replace it with a new belief. 

 

I’ve done Dispenza’s meditation on that many times. It’s like I’ve identified 

 

And you believe that was inherently. And these beliefs, 

 

You know what? I did one the other night, I could hear my father 

 

Saying it to me, saying this, “Money doesn’t grow on trees, Glenn. 

 

You gotta work hard for it.” And there it is. It’s imprinted? 

 

And of course, I’ve got to take this away and go, 

 

“Well, no, this is not the way it is at all.” And so replace it with 

 

A new belief. And a belief that I replaced it with, I’ll share it with you, Richard,

 

Was I get paid extremely well for just being me.

 

Richard Matthews  

It’s a good belief.

 

Glen Campbell  

That’s a good belief. And so and now, I’m operating from that belief, 

 

I don’t have this thing holding me with this emotional. 

 

The electromagnetic charge around this thing holding me back anymore. 

 

And so now I’m free to actually, I’ve taken the, it’s like a friend of mine

 

Talks about taking the rubber off the road. 

 

So you can put the accelerator down and go ahead. 

 

And so that’s what I’m doing. And, I teach model leaders to do this, as well.

 

Richard Matthews  

So what I want to transition to is if your common enemy 

 

Is the thing that you fight against, your driving forces, 

 

The things you’re fighting for, right? And so just like Spider Man 

 

Fights to save New York or Batman fights to save Gotham 

 

Or Google fights to index all the world’s information, what is it 

 

That you specifically fight for In your business today?

 

Glen Campbell  

A higher level of consciousness around true self. That’s it.

 

Then to be in alignment with your thinking 

 

and your behavior, changes everything.

 

Richard Matthews  

So what, when someone does that, when someone actually is in 

 

Alignment with their true self? What does it do 

 

To their decision making abilities? Or what’s going on in their business?

 

Like, how does how does like? Better question, let me rephrase it this way? 

 

How would someone know if they’re not in alignment with their true self? 

 

And you know, everybody else?

 

Glen Campbell  

How does somebody know that they’re not alignment with their true self? 

 

Everything’s hard. Everything’s a struggle. Everything comes at a price. 

 

Why is it so hard? Why have we got to struggle so much? 

 

Why have I got to use force of will? Why am I exhausted all the time? 

 

I did this myself. I used to come home from the work that I was doing 

 

In the businesses that I was running, and I’ve been a CEO for

 

Advertising agencies, I used to come home absolutely a spent force man.

 

I was spent. And I used to say to my wife, “Victoria, I can’t talk tonight, 

 

I’ve got no words left, I’ve got no energy, I’m done.” 

 

Only I’m spent, I am emotionally, and physically exhausted. 

 

And so what happens is the the opposite of that happens, 

 

When you do this sort of stuff, you are massively energized. 

 

Physically, this is, you gotta make sure you look after your body. 

 

So you gotta feed it well, and you gotta, exercise and, 

 

Make sure you drink enough water, all those things, let’s not get into that. 

 

But you’ve got to make sure your energetic state is 

 

At a high vibrational energy. And I was never doing that. 

 

Because I’d come back and I go, no matter what I do, it’s not working. 

 

I mean, I’m pushing harder and harder. It’s hard work. It’s not working.

 

Everything’s a battle. I just don’t feel as though I can break through here. 

 

And so why can’t I win new, busines? 

 

Why can’t I attract better people to my business? 

 

Why can’t I – all these things. And, so it just, it’s tough. 

 

And it’s not actually meant to be like that. 

 

And so I was really battling the misunderstanding of how

 

My role in this world, the misunderstanding of actually 

 

How I live in this world, because I was working with 

 

Inside old paradigms, the old matrix, using useless rules 

 

That actually didn’t work. And so, even in my days I remember distinctly, 

 

Many times when people I couldn’t get people to do what I wanted to, 

 

And I just tell them, just say, “Enough, do what I want. That’s it.”

 

And of course, this doesn’t work. This is commander control. 

 

It’s really poor vibrational energy. And so now I’ve got a team of people 

 

Who are doing my bidding. But they’re not doing it because 

 

They want to, or like it. They’re doing it in a state of fear. 

 

And so this is actually not multiplying. This is diminishing. 

 

And so what’s the opposite to harmonic resonance? Well, it’s dissonance. 

 

I’m creating dissonance in my business. And I’m talking about being

 

In a creative agency. I mean, imagine people 

 

Living in a state of dissonance, in a state of fear. 

 

You cannot use creativity and imagination in that state, doesn’t work. 

 

And so I’d be sitting there wondering why the work is not good enough

 

That’s coming out of my creative department or 

 

My production department seemingly going, these ideas are really poor. 

 

But will they? – That’s why it took me a while to kind of work that out. 

 

And once I did everything changed. I mean, I started interacting 

 

With people in a different way. I started understanding what 

 

Emotional intelligence is actually really all about, and vibrational energy.

 

Richard Matthews  

And I got another question for you that I think is, it’s important 

 

On this on this like path? If someone is in a business, and they’re struggling.

 

So in business, you have to go through that phase 

 

Where you’re working hard. We’re like, there’s always hard work 

 

To building a business. And sometimes that work is just like, 

 

You just have to – one of my friends that I talked about, 

 

You just have to go through the part where you eat shit, right? 

 

You just have to do the hard work. And so how do you know, 

 

The difference between like, this is just a part of the business

 

That’s hard that I have to get through this part and through these humps,

 

And make to the next level or whatever, versus I’m not in the right state? 

 

Or maybe I’m not in the right business? Or like, you actually

 

Change the direction of your business entirely after changes. 

 

How do you know the difference between like, have to put in 

 

The hard work to get something done

 

Versus everything’s hard because I’m doing, I’m wrong. 

 

Like, there’s something that I need to fix with me.

 

Glen Campbell  

So there’s two parts to that, Richard? This is a bit of a 

 

Double barrel question. But it’s a hell of a good question, actually. 

 

The first thing is this idea of hard work, working hard. 

 

My father used to say that, this is one of the beliefs I removed by the way, 

 

My father said to me, “You will never get anywhere 

 

Unless you work har, Glen.” And so I really find that

 

I’ve taken that belief away and I’ve gone well. I don’t work hard, 

 

People say that to me all the time. You’re busy? And I say, “No, I’m not busy.”

 

“Are you working hard?” 

 

“No, I don’t work hard.” And then they go, 

 

“Well, what are you doing? You’re not working at all.”

 

But I just don’t call it work anymore. I mean, I’m pursuing my life passion. 

 

That’s not work. That’s enjoyment! And how am I doing that? 

 

I’m not working hard on being productive. And so I believe 

 

There’s a big difference between working hard and being productive. 

 

And there’s a big difference between this is the hard yards 

 

Versus I’m working on passion. And and that leads to 

 

The second part of the question, which is, 

 

“How do you know you’re doing the right thing?” Well, I think people, 

 

On this planet, we have an incredible ability to suppress

 

Our intuitive capabilities. And so I think people actually really know, 

 

Because you’re in shoot, your intuition is telling you 

 

That this is not right for you, but a lot of people suppress it 

 

And disregard and say that, “This is what I need to do to earn a living.

 

And this is what I gotta do.” And so they’re not actually, 

 

Embracing and enhancing their intuitive ability. I tell you something, 

 

How the university did some research to their top performing alumni. 

 

And they asked them what the key secrets were as to why 

 

They were so successful and why they had this magnitude of success 

 

And continuity of success. And two things came out Richard, 

 

One was meditation, and the other was trusting their intuitive power. 

 

And so meditation actually enhances intuitive power. And I’ve got 

 

A definition of intuition that doesn’t agree with the psychological community. 

 

It’s my view. And my view is this, you have this rational brain, 

 

The conscious mind, and you have the non-conscious mind, 

 

A lot of people call it the subconscious, right. And so I call it 

 

The non-conscious, and you have this non-conscious mind, 

 

Which is this incredible results that you have. 

 

And so the rest of our brain, it has a tendency to think in rational ways, 

 

And the non-conscious mind has a tendency to think in emotional ways. 

 

It’s the emotional mind in many respects. And so what’s the emotional 

 

Mind talk to you through, the language of the emotional mind is emotions.

 

And so what’s intuition? Intuition is a feeling, I mean, 

 

I have a sense about this, a feeling about this. And so it’s an emotion.

 

And so the masses, a lot of people say, “Oh, that just doesn’t feel right.”

 

That’s your emotional mind actually telling you something. 

 

And so I believe real mastery of leadership as well. 

 

It’s not just at least understanding and controlling emotional energy, 

 

Which is a part of this, by the way, but it’s in the ability to interpret

 

The language of the emotional mind, your intuition, 

 

And then use that as your guide. Because you’ve got this  

 

Two to four percent of all perception and behavior 

 

Is from your conscious mind. 96 to 98% is from your non-conscious mind. 

 

I mean look, neuroscientists at NIT have done research, 

 

Where they found that if you compare the conscious mind 

 

To the non-conscious mind, in terms of bits per second, like a computer,

 

The conscious mind is 2000 bits per second, 

 

The non-conscious mind is 400 billion bits per second. 

 

And everybody on this planet wants to play the game in the conscious mind.

 

So limiting, it’s ridiculous. And so, the true leaders 

 

Are sitting there saying, “Well, I’m going to know and understand

 

What my intuition is saying to me. Because not the numbers 

 

Don’t always tell you the story. Sometimes, many respects I’ve done, 

 

I’ve been in situations where the numbers look great, but I don’t,

 

It doesn’t feel right. And so I’ve got this doesn’t feel right, I’m not doing it. 

 

But the numbers are brilliant, but it doesn’t feel right. 

 

So I’m not doing it. And so, the leaders that know and understand 

 

How to interpret the emotional language of the non-conscious mind 

 

Become way more powerful, and way more equipped 

 

To be able to navigate the way through the world. 

 

And how with this…  through all these studies.

 

Richard Matthews  

That’s really fascinating. And I remember reading, 

 

There’s a book called “The Ant and Elephant” by Vince Poscente 

 

That talks about that whole conscious versus subconscious mind. 

 

And the parable is that the, the ant is your conscious mind. 

 

And the elephant is your subconscious mind or your non-conscious mind, 

 

And learning how to drive the elephant with the ant. 

 

It’s like, one of our jobs, and he actually – he references one of those 

 

Neuroscience studies, where there’s like, your visual –

 

When you visualize something, the number of synapses that fire is

 

Untold billions versus when you just think something. 

 

And like how much more your brain is capable of doing than we use 

 

On a regular basis, like when we’re just accessing our conscious mind.

 

Glen Campbell  

That’s right. And so, it is you are elevating, 

 

You’re out of the organism of the brain and into the mind, right. 

 

And so the brain doesn’t control you. it’s the mind that controls the brain. 

 

And the brain is incredible resource, but it’s not who you are, 

 

The mind is who you are. And the combination of the mind, 

 

And then the conscious and the non-conscious is who you are 

 

That kind of unity of the two. And so, to me, the work I do with leaders, 

 

And anybody for that matter who’s interested is to help them 

 

To understand how to use the conscious mind, I mean, 

 

This is not about being mutually exclusive, right? 

 

You get to – how to use both. And so how to use the conscious mind 

 

To kind of make plans to do the rational thinking, 

 

To do all that kind of stuff, make decisions, and then you use 

 

The resource of the non-conscious mind to help to guide you and 

 

Support you through that process. And to develop the energy 

 

That is actually going to expand you way beyond 

 

What the capabilities are of the conscious mind, specifically 

 

The prefrontal cortex, utilizing that resource, 

 

But actually enhancing it to a multiple that is extraordinary. 

 

It’s just it becomes really something else. It’s a different game,

 

You’re playing a different guy. That’s a great game to play. 

 

Richard Matthews  

That’s one of the things I always tell people, if you want to 

 

Succeed in life, play game, play the game by a different set of rules, right? Because –

 

Glen Campbell  

You’re right, preferably your own rules, right? 

 

Because aren’t you doing that, Richard? 

 

Aren’t you playing the game by your own rules? I know you are.

 

Richard Matthews  

Absolutely. Every day, I’ve got my own set of rules. 

 

I play differently than most people do. And it when you

 

Sort of get to define your own rules, and live by those rules,

 

Then it changes the game. So I want to talk a little bit about 

 

Your heroes tool belt, right? So tool belts more practical, right? 

 

So you know, things like Thor’s got his big magical hammer or 

 

Your police officers got his bulletproof vests 

 

That he’s using down the street. What are some of the tools 

 

That you use in your business on a regular basis to push yourself forward? 

 

Or to make decisions, get things down and make sure that 

 

Things are happening on your business? 

 

What are some of your favorite business tools?

 

Glen Campbell  

Really simple stuff, actually. For a start, I always use it to do list. 

 

I have some very specific disciplines around my to do list. 

 

And my to do list is always only three or four things 

 

And the question I ask myself is this, “What are the things

 

 That I’m going to do today that are going to change 

 

The fortunes positively of everything I do.” And so that constitutes the list. 

 

And so it’s not so much project, but it’s like the chunking down

 

Of what do I can I get done today that will constitute a really

 

Productive day that’st’s going to shift the fortunes of myself 

 

And my business and my family forward. And so I always write that list 

 

The night before. So I don’t have to think about it overnight. 

 

It doesn’t keep me awake. And and then what I do is –

 

The other thing I do is, I do something that Marcus Aurelius,

 

Remember him? He was one of the great empirors of Rome, 

 

And one of the founding fathers of the stoic philosophy, 

 

Which I teach a lot of – which I teach now as well. 

 

And Marcus Aurelius used to sit at the end of every day, 

 

And just journal his thoughts about; how did I go today? what went well? 

 

What didn’t go so well? And what can I improve on? 

 

What are the insights? Where’s the wisdom? Because the wisdom is really,

 

Wisdom is really, in my view, is really a result of

 

Taking your knowledge and applying it in the real world. 

 

And now, what did I learn? Well, that’s wisdom. 

 

Because I know how it works for me. My situation, my context.

 

And so, he used to write this stuff down in his personal diary, 

 

Which ended up becoming a book called Meditations by Marcus Aurelius. 

 

And one of my favorite sources of stoic philosophy. 

 

And so I’ve got this practice, where I’ve got a specific journal.

 

Right there, save it right over there. We’re at the end of every day, 

 

I just sit down and write these things down, and then make note

 

Of what I believe I can do better, how I can improve on things,

 

For myself. So the to do list is one, the insights from the self-reflection, 

 

And the self reflection is actually what helps to elevate consciousness of self.

 

Richard Matthews  

Could it be -to be a type of meditation?

 

Glen Campbell  

It’s self-reflection, contemplation, are types of meditation, yes. 

 

And I feel the process is actually is quite meditative. I enjoy it immensely.

 

Richard Matthews  

Wonderful. So it’s interesting that, – because I do this show

 

On a regular basis with people, the things that pop up over 

 

And over and over again, for people who are running 

 

Successful businesses are to do lists, meditation, and calendars.

 

Seems to be the three big things for everyone. 

 

Glen Campbell  

Let me join the tribe. Because I have this saying of 

 

“If it’s not in my calendar, it’s not going to happen.” 

 

And so I have a calendar, my schedule where I color code everything. 

 

And so I have a specific color for when I exercise.

 

I have a specific color for actions. Purple is for actions. 

 

Red is for exercise. Blue is for appointments. 

 

And so everything that happened, everything was

 

Richard Matthews  

…Color coded. I don’t know if you can see those. 

 

They’re all color coded.

 

Glen Campbell  

They’re all there. They’re all there. And so I’m constantly looking 

 

At my to do list of my calendar all day. And the other thing is meditation. 

 

Yes, absolutely. I meditate every day, every day without fail. 

 

And sometimes twice a day, depending on how I’m going. 

 

The self-reflection is a meditation. But I also incorporate 

 

A more active visualization, meditation back to what you were 

 

Talking about Richard, where I use visualization. And the visualization, 

 

Which is a big part of the more active meditation is around 

 

How I see it going, so what I actually do is, I have clarity of intention,

 

I elevate the emotional energy around that intention. 

 

And then what I do is I bring that event forward into 

 

The present individualization, and I feel what it’s like, 

 

I can see what it’s like, for this thing to be happening now. 

 

My life now. And so, I’ll do that work every day.

 

Richard Matthews  

And just out of curiosity, how much do you think those things 

 

Have really impacted your success and influence?

 

Glen Campbell  

My answer to that is, I wish I would have been doing them 30 years ago, 

 

That would have been a world leader. I mean, 

 

I do reflect on these things and say, “Gee, I wish I would have known this,”

 

When I was 19, would have been great. But I didn’t. 

 

And and so, you go through the way it is, what it is, right? 

 

You go through the process. But I am, I do know these things now. 

 

And of course, they’re not, it’s not stopping there. 

 

I’m constantly learning, I’m constantly reading, I have several books 

 

On the go right now from various authors, where I’m studying more 

 

About this kind of stuff, and all sorts of stuff. And I find it 

 

The more exploring this, the more this stuff comes to me, 

 

Where I go, for example, I had a conversation yesterday 

 

with my chiropractor of all people, but he’s not just a chiropractor, 

 

He actually does energy work. It’s all energy work that he does.

 

He actually doesn’t do manipulation. I mean, 

 

He doesn’t manipulate anything. And he loves studying neuroscience, 

 

And he loves studying energy. And so we get into these conversations. 

 

And he just introduced me to a couple of guys last night and said, 

 

“Glenn, you need to study this guy. You need to study this guy.” 

 

And if I have a look, I can tell you, because I jotted the notes down. 

 

And he said, “You need to study David Bohm and 

 

His view of quantum physics, because he’s talking about a different thing.”

 

So cool. Okay, I would do that and he said, “You need to read 

 

This book of laws in math. Where you know, and you need to study the Celica. 

 

And so I kind of grabbed these things. I’ll read that probably definitely.

 

It enhances and challenges my view of the world 

 

And helps me to improve and increases my consciousness as well. 

 

And then my ability to serve the people I work with.

 

Richard Matthews  

Absolutely. 

 

Speaker  

… https://purpleplanet.com/

 

Richard Matthews  

So I want to move forward just a little bit 

 

Talk about your own personal heroes. So, Frodo had Gandalf. 

 

Luke had Obi Wan, Robert Kiyosaki and his Rich Dad, 

 

Who were some of your heroes, where they really life mentors. 

 

Were they speakers or authors? Were they peers who 

 

Were just a few years ahead of you? And how important were they 

 

To what you’ve accomplished so far over your business career?

 

Glen Campbell  

Okay, this is a couple and look, that’s a big question. 

 

Because there’s been a lot. There is a lot.  I love to study, 

 

Some of your country men, like George Washington, 

 

And one of my favorites is Abraham Lincoln. I’ve read about 

 

His particular approach to leadership. I’ve read about 

 

A lot of these guys. And so over time, this kind of changes,  

 

You move into one and you get some learnings 

 

And you move to the next one, and so on. So it becomes 

 

This continual process. So I’ll answer that by saying 

 

What I’m focusing on right now. And I am really focused on understanding 

 

More about stoic philosophy. And so I am studying 

 

The teachings of Marcus Aurelius, Epictetus, Seneca guys like these, 

 

Who were really the founding fathers of stoic philosophy, 

 

And it kind of came into my scope because a psychologist said, 

 

Talk to me about it once, because they use it in cognitive behavioral therapy. 

 

Did you know that? Psychologists, psychiatrists use stoic philosophy 

 

And cognitive behavioral therapy. And I just went, well, 

 

This is really interesting. And so I started reading about it. 

 

And now what I’ve done is I’ve created a paper on it, 

 

Where I’ve summarized what I believe that the nine principles, 

 

The key nine principles of stoic philosophy, and I’m teaching that 

 

To a lot of clients I’m working with now. And actually, 

 

I think I’ll develop a course around it an online course around that, as well. 

 

To introduce people to this philosophy, because it’s very powerful. 

 

In alignment with that, one of my other favorite guys is Lao Tzu. 

 

So Lao Tzu wrote “The Tao Te Ching.”  And so this is one 

 

Of my favorite books, I don’t go anywhere without this book.

 

I’m reading it all the time. It’s actually getting beaten to pieces 

 

Where it’s got dog ears everywhere. And so I’m constantly going back

 

And I love The Tao Te Ching, that philosophy and in many respects.

 

It harmonizes a lot with stoic philosophy. And, those two philosophies

 

Have a tendency to be really powerful, I kind of say this to leaders, 

 

Once I help you to discover your best self identity, 

 

The stoic philosophy and the Dao are really the kind of life path 

 

To helping you to be your best self in a more fluid, harmonious way. 

 

Because the principles will help you to do that, 

 

And actually how to live life. So I love those two, and one of my pinup boys 

 

At the moment, as well as, Joe Dispenza, Dr. Joe Dispenza.

 

I love his story. I love his insights into neuroscience, 

 

Into how to shift out useless beliefs and the neuroscience behind that. 

 

And so I’m really enjoying his work at the moment, as well.

 

Richard Matthews  

Awesome. So it sounds like a lot of authors, 

 

Even ancient authors who have been heroes. 

 

Glen Campbell  

a lot of ancient …

 

Richard Matthews  

So my next question is about guiding principles. What are the top 

 

One or two principles or actions you use on a regular basis 

 

In your business that help you drive forward? 

 

Help you do what you do?

 

Glen Campbell  

Well, the first thing here is to be true to my own identity. 

 

And so I have a tendency to do this. I’ve spent a lot of time 

 

Programming in my own identity every day. 

 

And so I do visualizations around that. And so I kind of asked 

 

Myself the question, in this particular case, 

 

What would the very best version of Glen actually do here? 

 

And I know that I’m going to come up with something. 

 

I’m going to come up with something that’s going to help me 

 

Show up as my best self, and make the right decision. 

 

So I tend to go back to my values and my core purpose 

 

And my vision, and what constitutes my identity. 

 

And I said this to a client yesterday, actually a woman 

 

Who’s the CEO of a fairly significant business in Melbourne, 

 

And she was talking to me about this. And I said, 

 

And I’ve done herself identity, and I said, “Olivia, go back 

 

To your best self-identity, and asked what that person 

 

would do in this situation.” And then I got a text back from her saying, 

 

she texted me last night. And she said, “I’ve done that. And thank you 

 

Because I’ve done the right thing. And it feels good.”

 

And so to me, that’s the first thing. The second thing is

 

Around some kind of guiding principles you were talking about. 

 

I have a couple that I always look to. And so one is this, 

 

That I will only control what I can control, and I’ll accept the rest. 

 

And so to me, what can I control, I can control me. I can control 

 

How I think. I can control my emotional and my vibrational state. 

 

I can control my body and how I look after it. I can control these things.

 

And fundamentally, my belief is the rest I can’t control. 

 

And so I’m not going to worry about any of that stuff.  

 

I mean, why should – one of my shaman said to me, 

 

“All that stuff you can’t control is just drama, dilemma, drama, dilemma, 

 

Glenn, do you really want to be a part of that? 

 

Are you really going to worry about that?” 

 

And I said, “No, why should I.” 

 

And she said, “Control which you can control.” And so how I think, 

 

How I feel, my emotional state, my actions, my reactions 

 

And responses, these things I can control. And so I have a tendency

 

To use that principle, quite a lot. And, one or the other. 

 

And the other thing, which is going back to that is really 

 

To view everything is an opportunity, Richard, 

 

I mean, even in the really tough times, I mean, when things are really tough, 

 

I kind of look at it this way. And I said this to my wife last night, 

 

This is real challenge. I said, “This is just a test.” 

 

There is an opportunity here, you cannot have a challenge 

 

And not have a solution. And so the challenge here is to find the solution. 

 

Because on the other side of that is the opportunity. I mean, 

 

Don’t let this get you down, this is brilliant actually, 

 

The more challenges, the more opportunity. So everything 

 

Is an opportunity, opportunities are everywhere. And so, 

 

It all depends on how you perceive it, and how you view it. 

 

And and so my belief is this, we’ve got this major problem. 

 

Well, number one, it’s not a problem. It’s just a challenge, 

 

And with every challenge is a solution. So let’s find the solution. 

 

And on the other side of that is a powerful opportunity. 

 

And there are opportunities.

 

Richard Matthews  

You have an opportunity to turn that into a product or a business

 

Or a service or to help people with it.

 

Glen Campbell  

Correct! Perfect, well said.

 

Richard Matthews  

So, last thing I do on the show every time something I call 

 

The HERO Challenge, you actually resulted in Nick. 

 

Nick decided to invite you onto the show, your challenge is pretty simple. 

 

Do you have someone in your life or in your network 

 

That you think has a great entrepreneurial story to share? 

 

Who are they? First names are fine, 

 

And why do you think they should come on the show?

 

Glen Campbell  

Yes, I do. I would, there’s probably a couple here. I’m just trying 

 

To think which would be really interesting to your audience. 

 

I would say this, there’s this Shaman I worked with.

 

Her name is Marcella. And I’ve been working with her now 

 

For four years. And she is just an extraordinary human being, extraordinary. 

 

In fact, I can sit down and do energetic work with her, 

 

I can do multi-dimensional work with her, or I can sit 

 

And have a business conversation. In fact, the last time I sat down

 

With her we spent two hours just talking about my business. 

 

And she created massive clarity for me. And I just sat there,

 

I thought, how do you know so much about this? And she just asked,

 

 I mean, it’s one of these things where you’ve got this person 

 

Who’s got this incredible capability to be able to just channel stuff, 

 

Where you move from this idea to spend and talk about this 

 

And so do I. When you move from this idea of thinking, to doing 

 

To being, to knowing. And so she’s in a state of knowingness. 

 

And so I can have conversations with her around quantum physics, 

 

She’s never read a book about quantum physics.

 

I can have conversations with her on business. 

 

I can have conversations with her on virtually anything, 

 

And we can do energetic work, healing work, 

 

Expansion of consciousness work. And it’s powerful, 

 

And believe you, me, I wouldn’t pay for her. And I wouldn’t do 

 

Work with her every fortnight unless I felt it was worth it.

 

Unless I was coming away from this thing, these sessions,  

 

With an opportunity to share this stuff with other people and

 

Apply it to my own life for the betterment for the massive betterment. 

 

And so I think you’d find her a very fascinating conversation.

 

Richard Matthews  

Awesome. So we’ll reach out afterwards. And we can get 

 

Her contact details and reach out to her and invite her onto the show. 

 

So last thing here, basically, thank you so much for coming on the show. 

 

It’s been a really interesting conversation talking about aligning yourself 

 

With your perfect, I would you call a perfect identity right here, 

 

Who and your what your why. So my question for you is, 

 

Where can people find you? If they’re looking to have 

 

This kind of clarity in their life? Where can they reach out to you? 

 

Where can they find the program that you’re talking about, 

 

You just got launched into the marketplace? And more importantly, 

 

Who are the type of people that should reach out 

 

And take a look into either you or to your programs?

 

Glen Campbell  

Well, I think so my website is simply this https://brandheartmethod.com/

 

B-R-A-N-D-H-E-A-R-T, method M-E-T-H-O-D, one word dot com

 

https://brandheartmethod.com/

 

Is where you can find me, and you can contact me from there as well. 

 

And you know what, this is going to sound like,

 

I haven’t done any thinking around my targeting, but you know, 

 

Or who the key groups are. But I said to you earlier that 

 

I like to influence the influencers. But I think anybody, Richard

 

That is struggling from knowing who they are and why they’re here, 

 

Is struggling for real purpose in their life, for real meaning. 

 

I mean, everybody wants purpose and meaning man, 

 

And everybody can live better lives as a result of that. 

 

And so my program is just as applicable to them 

 

As it is to leaders and leadership. And in fact, I do talk about 

 

Leadership a lot, but I talk about it from 

 

The perspective of leading your business and your life.

 

Richard Matthews  

Or, unlike your case, or my case, leading your family or leading kind of –

 

Glen Campbell  

Every every aspect of your life and every life that you touch, 

 

To be able to lead that and not in the traditional sense. 

 

To have the clarity and focus of thinking.

 

The clarity and focus of emotional state, and the ability to 

 

Know how to fall into that. Because I think this idea of knowing this 

 

That we were just touching on. I invite that in a lot. 

 

And the knowingness to me is listening to your intuition, 

 

Interpreting the language of your intuition, your emotional mind. 

 

And I do that a lot. And a lot of people say to me, 

 

How did you know to do that? And I said, I don’t know. 

 

I just do. It just felt right. And so I did it. And it worked out really well. 

 

And so, to move into that confidence of knowing this, 

 

But you got to do that from a premise of saying, 

 

“Well, I know who I am and why I’m here. I’m very clear about that.” 

 

And so when people say to me, “Tell me about yourself.”

 

I don’t go into, “Well, I’m a brand strategist.”  

 

I never use that. I don’t talk about that at all. I don’t go into, 

 

“Well, I help people to develop their best self identity.” 

 

I never talked about that I actually really say, “I’m in the business 

 

Of awakening leaders to be remarkable. That’s what I do for a living.”

 

And and so how do I do that? “I do that through enabling leaders 

 

To be in heart led conscious flow. Heart led conscious flow, success flow. 

 

That’s what I do for a living. So I get out of bed every morning.

 

I’m pretty clear about that. And the how will just present itself. 

 

What it always does. Good.

 

Richard Matthews  

So at this point, if you’ve been listening to Glen, obviously, 

 

Glenn knows what he’s talking about in this space. 

 

If you are in a space in your business or in your life 

 

Where you want to learn how to be in that heart lead flow,

 

That success flow that he was talking about, 

 

Definitely take the chance to reach out. He said it was 

 

https://brandheartmethod.com/

 

Is where you can go to learn about you or learn about your program, 

 

Stuff like that. Glen, thank you so much for coming on today. 

 

Really appreciate it. It’s been a fascinating conversation. 

 

Is there any final thoughts you have for our audience?

 

Glen Campbell  

I think one of the most important things you can do in your life, 

 

In fact, I’d say it’s essential primal is to get 

 

The answers to those questions. Those primordial questions? 

 

Who am I am, why am I here? You need to get to answer those questions. 

 

Everything after that is going to be a whole lot easier, 

 

Smoother and much more enjoyable and more fulfilling. That’s what I’d say.

 

Richard Matthews  

Thank you very much for coming on the show, Glen. 

 

Really appreciate having you here today.

 

Glen Campbell  

Pleasure, Richard. Thank you.