“I was made redundant at the age of 48. I had no idea what I needed to do to find a job. I found an Executive job Club which is a charity-based institution and the two outstanding items were networking and LinkedIn. That was the turning point in my job-hunt. I knew I had to use those two to move forward.”
“I think that there is a small percentage of people who will naturally shift on their own; then there’s the rest of us that has to wait for the universe to push us past the ‘I cannot’ mentality. Most of us are comfortably uncomfortable and unwilling to go beyond that.”
“We’re not actually wanting to disrupt social media. We’re wanting to create a framework that can run alongside the existing platforms that are clearly here to stay for a while. We want to give the people a voice and a stake in the economics.”
“A lot of them have built businesses where it’s financially successful but with wrong clients. They don’t know how to negotiate contracts & force boundaries with clients that might be encroaching over the edge, & to communicate effectively about what they do to make their marketing as simple as possible. And then, live the business they want to live. I have people who want to work 40 hours a week & some who can only work 10. We design strategies based on where they want to take their business.”
“…people are coming to me in droves: coaches and therapists specifically. I can help them find more of their ideal clients without paid advertising. So that’s my bag. It’s about organic, conversation-based marketing for high ticket programs for coaches and therapists. Conversation-based marketing is the opposite of spray and pray, as we call it. It’s the opposite of appealing to a wide audience through advertising; that you need to be viral on social media or a massive audience and reach.”
“They can feel that there’s that compassion that creates safety. And I think that what compassion as that superpower, what it does is it unlocks things. And as soon as something is unlocked, then it opens up this whole treasure chest of limitless possibilities. So, it’s almost like, compassion is the key to unlocking one’s potential.”
“The first thing people say when I try to understand what their problems are, “I don’t want to sound salesy.” It comes from what we’ve grown up with–this throwback 80s 90s, business manager of all the films–a boiler room of sales practices and techniques–growing up in the kitchen, your parents get the hundredth call of the week. Someone is trying to sell them something, yelling at the person down the phone. We’ve grown up seeing all the sleazy second-hand car dealer. It’s all deeply ingrained.”
“It’s the idea that competition exists in a way that sets you back. There are many other people who are doing similar work. You have to understand that the way that you’re going to differentiate yourself, is not by saying, I need to create the same thing that they create, but who you serve. If you focus on who you serve, then you do not have to worry about competition, you just have to focus on who you serve. Because then, they’re ready to hear from you.”
“People usually say ‘I know I should be able to JUST WRITE’, which is true but it doesn’t help them. Regardless of your outlining process, PREWRITING IS NECESSARY. In FICTION, I can sit down and write by the seat of my pants but for the most part, the outline cuts down a lot of the mental chatter. I would take away that term/phrase/advice, ‘Just sit down and write.’ I would take that away, destroy it; never to be seen again. I would replace that with LET’S HAVE A CONVERSATION.”
“I’m building for legacy. I want to leave something behind and I’m building for my parents to be proud because I never went to any cinematographic school. I never finished school I dropped when I was 19 because I knew it was not for me. I was just wasting time but I’m doing it because I like entrepreneurship. I like being an entrepreneur because I like the process; not just the success and the money. I love the process, the hustle, the change, the state, & the staying awake late night and work.”
Ready To Learn How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching?
Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.