Episode 086 Part 1 – EurekaFresh

Eureka Fresh 0:00
The strongest products that I have is that sense of community, building a culture around the channel, not only just around myself, but in a community of people where everybody can kind of have shared experiences with one another. That’s what I’ve always focused on is kind of building that culture-building that community has been always my number one most important focus, give these people a safe place for them to hang out to have friends and have a place where everybody feels a sense of safety and positivity and everything that goes along with supporting one another.

Richard Matthews 0:44
…

Hello and welcome back to The Hero Show. My name is Richard Matthews and I’m live on the line today with Carson Fresh. Are you there?

Eureka Fresh 1:54
Yeah, hi, how’s it going?

Richard Matthews 1:56
It is going wonderfully. And this is kind of a special treat of an episode for us. This is the first time we have had a YouTube streamer or a professional video game streamer on our show as a business person so pretty excited to have you on here. You are known as Eureka fresh on Twitch TV. Is that correct?

Eureka Fresh 2:17
That’s correct. And thank you for having me for sure. I’m very, very excited. And –

Richard Matthews 2:25
I’m pretty, pretty excited because it’s not a really well-known business. It’s really, really popular. There are lots of people who are video game streamers, everything from common interests to video game streamers, Twitch, TV, all this kind of stuff. There’s a lot of business that goes along in that space. But for most of us, like parents of young children, we just see the end product. We don’t actually see the business behind it. So I’m pretty excited to get the chance to chat with you a little bit about what the business that is behind the video game streaming and I know, we’re both in our 30s. I remember my parents always telling me, “Stop playing video games you can never make money with that.” And here you are running a professional business.

Eureka Fresh 3:04
Exactly, I’m so glad that I didn’t listen to that.

Richard Matthews 3:10
I did. I stopped playing video games when I was like 17 and just recently got back into it. Because my son’s really into it.

Eureka Fresh 3:17
Well, I mean and that’s the thing is that it is kind of like you said, it’s a very, you know, when people look at it, and they just see that very, very surface level of like, “Oh, he’s just playing video games.” And it really is just, there is so much to it.

Richard Matthews 3:34
That’s just the tip of the iceberg. I would imagine.

Eureka Fresh 3:37
That is the very top of it.

Richard Matthews 3:40
My son turned 10 just last year, and when he got to be about nine years old, he really got into video games like really hard. And we bought – My first console that I bought since I was in high school and we bought the switch. And I’ve been, I have probably put more than five or 600 hours into video games. with my son over the last year. And it’s kind of fun too, the way that we can connect. And, he spends a lot of time watching YouTube videos, which for the life of me, I will probably never understand because he has a lot of the games, he watches other people play. And I’m like, you could play that game. He’s like, “But I want to watch this guy play it.”

Eureka Fresh 4:19
Right. And that’s kind of the thing with like, with streaming is that and, and anything on YouTube type of content creation is like, a little, it’s so many different channels, but they’re all doing the same thing that you could be doing at home, but it’s just convenient to just watch somebody else do it. I feel like –

Richard Matthews 4:40
Makes a lot of sense. So let’s start off with what it is you’re known for now? What’s your channel about? What are you sort of famous for in the streaming space? Sure. And then we’ll talk a little bit about the business side of it.

Eureka Fresh 4:53
Absolutely. So, as you mentioned, I go by Eureka Fresh, more specifically, I go by Captain Eureka Fresh on board the SAS is Eureka, it’s a spaceship that I fly out in space. We call it the safe place in space for everybody to come in enjoy a positive supportive community, and that we all share time together and that’s probably the thing that I’m known for most is is that it is having that safe place in space that we’ve created on in a community type form.

Richard Matthews 5:35
Awesome. So my question for you is how did you get into the business side of video gaming right on our show, we talked a lot about the origin story how every hero or every entrepreneur has their origin story where they started to realize that you were different that maybe you had superpowers, and maybe you could use them to help other people. How did you get into the business side of video games?

Eureka Fresh 5:59
So I started streaming about three years ago was the very, very first time that I did a stream. And it was very, very unsuccessful. It was very, very demoralizing. It wasn’t a very good experience for me. And so I quit immediately. I only did it a couple of times. And I said, No, no, no, no, no, this isn’t for me. And I left the space and my kind of – it was always kind of in the background of my mind is like, that was something that I knew that I kind of wanted to do. I’ve always been, like a class clown type of person. I’ve always loved entertaining people. I’ve done stuff like, been in comedy troupes where we do live performances. And I’ve always really liked that kind of performance aspect. I’ve done music. I’ve been in bands. I do, DJing and everything. And it was probably about two years ago, I started really heavily getting into the music scene and music production and playing local live performances and everything. And I found that the music industry was kind of – it wasn’t for me. It was a little bit, and it was kind of a toxic environment. So I wanted to get out of that. But I still had that need to entertain and get in front of people. And, get that personality out there. And so, I decided to try streaming again. But this time do it kind of like we were speaking before is kind of do it a little bit more structured. Figure out what I wanted to do with the programming of the show and like actually build a structure around it basically.

Richard Matthews 8:11
So, it’s more than just like playing video games live.

Eureka Fresh 8:15
It’s so much more than that.

Richard Matthews 8:16
Add more production value.

Eureka Fresh 8:18
Exactly. So I did graphic design for a long time as a freelance designer doing business logos. And brand development was a huge area that I emphasized my focus in. And so that’s kind of what I started with. That was like my bedrock was like, Okay, let’s start getting graphics done. Let’s start making a visual branding experience, and then start building from there. And so it’s kind of all of these different facets of my life that have kind of all come together at like this. Absolute, like the zenith of this is like the trajectory of all of this stuff. And it’s been really amazing for sure.

Richard Matthews 9:03
That seems really cool. And it’s an interesting business to be in for sure. Because it’s gigantically huge in ways that I don’t think a lot of entrepreneurs understand. Especially in the younger generations that are coming into their money spending years, right now.

Eureka Fresh 9:23
Right.

Richard Matthews 9:25
That’s an important thing to understand that you’ve got the millennials and Generation Z, and then the generation after them, which is my son’s generation is growing up. They’ve grown up with the video games, and they’re getting to space where they can spend money and I was just commenting the other day like my son’s gotten into Pokemon cards, and I was into Pokemon cards a lot when I was a kid. And we went to the regional championship, and I was like when I was a kid I couldn’t afford any of this stuff. So like, I won a couple of tournaments when I was a kid and made some money and bought some stuff with that. But I was like, as an adult, I have discretionary income, I got money to burn. I was like my son and I went back, I was like, if you’re into this, let’s get into it, and I spent three or $400 on cards, and like all this stuff, and we have everything to like play. We’re going to go do some of the tournaments and stuff because we can, right. Like, that’s the audience you’re talking to. You’re talking to an audience that grew up with this stuff that now has the discretionary income and the money to put into things that they really enjoyed as children. And now they probably are having their own children, and they’re doing these kinds of things with them. And it has been entirely different worlds. It’s an entirely different world than the world that you and I had with our parents growing up where our parents were like, “Why are you spending all this time on video games?” Or whatever it is?

Eureka Fresh 10:45
Could you imagine what your parents would think if they heard you say you spent three to $400 on Pokemon cards?

Richard Matthews 10:53
But it was fun, right? We got little boxes to put them in and the little sleeves and we got the little plate maps and maps, got enough cars to build a couple of decks. And I started teaching my son in the strategy behind it. And he’s got he’s actually getting pretty good. He’s beaten me a couple of times already.

Eureka Fresh 11:09
Oh my gosh.

Richard Matthews 11:11
And he’s like, “I’m ready to go to one of these tournaments and actually play.” So it’s that kind of thing. And he’s doing the same thing we’re currently playing through the I’m gonna forget the name of it. What’s the latest Pokemon game called? Pokemon Sword and Shield?

Eureka Fresh 11:27
Sword and Shield, that’s correct.

Richard Matthews 11:30
Have you streamed that one yet?

Eureka Fresh 11:31
I haven’t. I, unfortunately, do not have a switch. So it has made a damper on the content creation. I would say though, I would say that you’re lucky that he’s gotten into Pokemon and not like Magic the Gathering because that’s where, well, that’s where the money is right there. There’s so much money in Magic the Gathering. It’s easy.

Richard Matthews 11:54
It’s insane. And so my guess my next question, for you are the – So we talked about this all the time on the show is your superpower, right? What is it you do or build our offer this world that helps solves problems for people, the things that you use to slay this world’s villains. So in the context of your business, it’s like what is the actual thing that you deliver to customers or to your clients, in this case, your viewers, and how does that translate into revenue for your business?

Eureka Fresh 12:21
So the number one most important aspect of my channel is like, what I was saying is that that sense of community and building what we consider the Eureka Friends, is one of the strongest products that I have is that sense of community and building a culture around the channel not only in just around myself but in a community of people where everybody can kind of have experiences with one another. And, that’s what I’ve always focused on is kind of building that culture-building that community has been always my number one, most important focus is to make sure to give these people a safe place for them to hang out, to have friends and have a place where everybody feels a sense of safety and positivity and everything that goes along with supporting one another. We have had a ton of different facets of the channel. That’s not just the Twitch channel. It’s the discord that we have with the community there.

Richard Matthews 13:53
And that’s an online forum for any of our guests who don’t know what discord is.

Eureka Fresh 13:57
So, discord is like a messaging online forum type program. And, anybody can come in and are invited to join into that discord where we hang out. We have different channels that everybody shares stuff in and then you have social media aspects where we are interacting with one another everywhere around there. So, that’s always been the number one big focus for me is providing that for people. Especially, I mean, in times where we need that kind of support from one another. I think that’s a very, very needed aspect and a lot of people’s lives. And so the video games is very, very, very surface-level type stuff. The video games that we play is merely there for I would say it’s just-

Richard Matthews 14:54
A method of connection.

Eureka Fresh 14:57
Exactly, exactly. It’s just the way that you’re able to connect and give somebody a little bit more value to just instead of just hanging out. But I mean, we do what’s called just chatting episodes where it’s just me hanging out and having conversations with the chat like everybody just will drop their comments in chat and I’ll respond to them and we just hang out one on one with everybody that is not one-on-one, but that’s how it kind of feels –

Richard Matthews 15:27
One on many.

Eureka Fresh 15:28
Exactly. One on many. And so that was always the big focus. I learned that from a streamer that I watched that I was part of their community. And I was like, this is what needs to be out there for everybody to experience.

Richard Matthews 15:45
So, I have a sort of a more specific question. Just because I’m interested in how you figure this out yourself. How do you guys decide what video games are – You’re going to stream and like what’s systems are important to focus on ’cause I know like there’s the PC World and there’s the PS4 world, and there’s the Xbox One World and then, it’s no Switch world. Sure, right. And those change every couple of years when new systems come out, how do you sort of deciding where your focus is gonna be on like which systems and like what video games?

Eureka Fresh 16:17
So, something that we did pretty unique for the channel when we started. So, we started the channel, the Eureka Fresh channel three years ago, but really started up last July. And when we started in July, until just a couple weeks ago, we were in what I called Season One of the show, and we did every single week, that how the show’s format was was every single week, I would pick four games, and I would put it out for the community to vote on every single week. So, I put up a new YouTube video and we called it the pie because I would show like a pie graph after and see which game won. And I would put up the four games and I would let the community decide. So I allowed them to put in their input and have everybody kind of be part of it. So, it’s not only my show, it gives all of our viewers out there, all of our friends, it gives them a sense of connection to the program, and so

Richard Matthews 17:28
And to the content that you’re creating.

Eureka Fresh 17:29
Exactly. Because like I was saying, I’m not a good video game player. I’m not a professional. Like, there are video game athletes out there that are extremely talented. I for one, am only mildly talented with it. But I am more focused on the entertainment side of it. However, I mean, we still want to be able to give everybody that, you know, everybody still wants to see video games. So giving our viewers the opportunity to, shape the show as they want to see it because I’m not going to. I don’t have enough experience in one video game where I’m like, this is the game that I’m going to show all of you. It’s like, show me what you want me to play for you. And so we did that for 30 weeks. We did 30 different pies. So we had like over 120 games get put up. We played 30 different games. We played over 30 games since July. And it was really awesome. Because it was fun to watch the community decide and like I would pick for games based on a lot of different things. You’re looking at like you said trends on like social media of staying up in front of …

Richard Matthews 18:58
Or games that are being talked about.

Eureka Fresh 19:00
What’s in the sight guys right now? Oh, the new, this game’s coming out in a couple of weeks, maybe we play the old version of it because there’s a bunch of remakes. Maybe we play something kind of akin to that genre. Like, there’s a bunch of indie games coming out right now. Let’s go back and see what’s on that. Also, another thing that I would look at is like Steam sales, if there were sales on Steam is because like I said, I mean, we would pick for games and I have like a large library, but business-wise, you want to cut costs where you can.

Richard Matthews 19:40
Also, you can’t buy everything.

Eureka Fresh 19:41
You can’t buy $60 games. No, no, no, absolutely. And sometimes I would trickle in like a $60 game, and they would be like, that’s the one and I’d be like, okay, shoot, or the cell would turn off.

Richard Matthews 19:56
We’re playing an expensive game.

Eureka Fresh 19:59
Exactly. But luckily there’s already been, you were talking about we have kind of an income that can be disposable so I already have quite a plethora of games anyways. So I would choose from games that I already owned, to games that I would sprinkle in a new one here and there, what games were on sale so that would also give the viewers an added benefit of like, “Oh this game is on sale I saw Eureka Fresh play that. I’m gonna go and play that game because it’s on sale,” kind of thing.

Richard Matthews 20:34
So how many areas, how does that drive revenue for you? Do you do get like affiliate sales from video games? Or is it ad sales for viewers on your channel? How does any of this turn into revenue for you guys?

Eureka Fresh 20:47
As far as affiliate wise goes? There really isn’t any, as far as my channel goes in the games themselves. There’s a lot of areas where you can get in contact with these brand developers but there are so many gamers out there playing these games and streaming these games that it’s very, very difficult to land and affiliate with an actual production studio or anything like that or distribution company. However, how the revenue works are just through pure viewership and then utilizing an affiliate program outside of that where I have studio equipment and we talked about if you want to become a streamer, then you use affiliate links like through Amazon and you’re getting sales through that way, the video game side of it is very difficult to kind of break into that as far as getting monetary value from the games themselves.

Richard Matthews 22:01
So does Twitch offer any sort of like AdSense style revenue like YouTube does for viewership on your channel?

Eureka Fresh 22:08
Sure. So like how the monetization of the channel works is that Twitch offers an affiliate program for certain streamers. There are basically three tiers of streamers. There are the very first starting out streamers, there are affiliate streamers, and then there are partnered streamers and those are all based on your channels analytics. How many viewers do you have? What is your – like viewership or what is your average viewership. You have to hit a certain amount of average viewers. And you have to have like a certain amount of hours and days put in to qualify for it. Once you’ve qualified in a program in which we’re sitting in, right now. Viewers are able to subscribe to your channel for a $5 fee or their three tiers. There is a $5 tier, first tier, the second tier is $10, the third tier is $20. And then also, Amazon owns Twitch. And so if you have an Amazon Prime account you’re able to link your Amazon Prime to Twitch and offer any streamer of free subscription just because you have the Amazon Prime, but that also goes for the streamer. Then, once you have broken into that affiliate level with Twitch and have become affiliated with them, also viewers are able to do what’s called cheering bits and that is a one-for-one payment towards the streamer. So people are able to, they’ll buy these bits from Twitch and then they can cheer them. Give them to you as you play. So, as you’re doing stuff that’s entertaining, the people are cheering these bits and it’s a one for one payment towards the streamer. So we do a lot of different things so so if I’m understanding that correctly, it would be akin to like someone liking a video on a Facebook live like giving a little hearts but it’s actual monetary value. Exactly, exactly. And you can and you can share at different increments you know, you can cheer one bit which would be one penny or you can cheer up to you know, as many as 10,000 bits if you want there’s no real limit on it. And it’s, it’s it’s a penny value for it. So like we’ve had some insane charitable donations to the channel and and and and that’s kind of where the monetization comes from. There are also AdSense revenues that come through that. But luckily our channel has been so successful in a way that you know, we have basically close to 100% subscriber viewership like anytime that we are streaming wow

Richard Matthews 24:25
So, if I’m understanding that correctly, it would be akin to like someone liking a video on a Facebook Live, like giving a little hearts but it’s actual monetary value.

Eureka Fresh 24:34
Exactly. And you can and you can share at different increments. You can cheer one bit, which would be one penny or you can cheer up to you know, as many as 10,000 bits if you want. There’s no real limit on it. And it’s a penny value for it. So, like we’ve had some insane charitable donations to the channel and that’s kind of where the monetization comes from. There are also AdSense revenues that come through that. But luckily, our channel has been so successful in a way that we have basically, close to 100% subscriber viewership, like any time that we are streaming.

Almost 100% of our viewers are paid subscribers, which is absolutely amazing for sure.

Richard Matthews 25:37
So, have you reached a point where your streaming business here is actually a full time income?

Eureka Fresh 25:46
I wish. We are slowly getting to that point. You know, doing stuff like this is really, really helping, getting that opportunity to get out there and more faces and getting in front of more people. But like I was talking about before is that you operate in these bubbles. I’m sure that you guys have experienced this as well as that, you start out with a bubble that’s pretty small and pretty easy to pop. And then, once you get into the next bubble, you realize, okay, this is going to take a lot more growth for me to pop this and then you do pop it eventually. And now, you’re in a really big bubble. And it’s harder and harder still to get through there and bust through there.

Richard Matthews 26:32
It makes sense.

Eureka Fresh 26:32
It’s a job for me for a 24/7 job. I am constantly doing it but unfortunately, at monetarily wise we’re not quite there, but soon. Hopefully, we’ll be able to reach that point.

Richard Matthews 26:47
That’s cool. So another curious question just more on the specific side. I know because my son watches a lot of these streamers that they tend to have pretty, I would say like consistent genre, is that they stick in for video games or for like audience wise. So, I’m going to forget one of these guys’ names. But he does just Switch games. Right? And because Nintendo’s audience tends to skew younger, I know you mentioned earlier you tend to play with games like doom and other things, which I assume the audience skews older. is is that do you have to be cognizant of that, that, hey, your audience is going to be sort of in this age range, they’re gonna be interested in these types of games. And that kind of stuff. I know, like, you know, they have to his audience is very child friendly. Right. So like, he, he’s got to be that way cuz he’s playing Nintendo games. Right. Right. Right.

Eureka Fresh 27:39
So, there are a couple of things that there’s been a new law enacted, where you have to specifically state whether your content is deliberately made for age groups under the age of four children.

Richard Matthews 27:57
Yeah.

Eureka Fresh 27:58
And then, otherwise, you can state – ‘it’s not’ or ‘it is,’ kind of thing. But you do have to be aware-

Richard Matthews 28:08
– I was interested in it, right? The child online protection act. ?

Eureka Fresh 28:11
Exactly. I wasn’t sure exactly what the name of it. I see it every day when I upload stuff to YouTube but I didn’t – I click ‘No,’ And then I just go.

Richard Matthews 28:21
We’re not child friendly. We’re monsters with big guns.

Eureka Fresh 28:24
Sure. But you know, one of the things is, I was saying is having the channel based around a positive viewing experience is that you do have to be cognizant of that in a lot of different areas. And I have a lot of things where like in my chat we don’t allow like any cursing in the chat. I try to keep that to a minimum as far as like my own censorship goes. Kind of base it yourself around that. And it’s hard because you don’t really know. Through Twitch analytics, you don’t really know a lot of your age groups, ranges. It doesn’t provide that information. But you can kind of get a sense of it. how they interact with you in chat.

Richard Matthews 29:21
How they talk.

Eureka Fresh 29:23
Exactly like, “Okay, this is probably a kid.”

So, let’s be, you know.

Richard Matthews 29:30
Cognizant. You mentioned, part of your brand is like, your safe place in space. So I imagine you’re staying consistent with that with how you talk and what games you play and that kind of stuff.

Eureka Fresh 29:43
Exactly. And so that’s the biggest thing is like branding is such a huge crucial part of a successful content creator or I mean, it’s genuinely as somebody that comes from like a graphic design basis background is that like, branding is your everything. –

Richard Matthews 30:07
What’s gonna make you recognizable in the marketplace?

Eureka Fresh 30:10
Exactly. And what gets you to stand out. It’s like anybody can go and – anybody can get a $30 webcam, plug it into their computer, and start and stream. You know what I mean? But

Richard Matthews 30:22
That’s the discussion we’ve been having with my son. He’s like, he wants to be a YouTube streamer. And I’m like, let’s talk about you know, production and like branding and stuff like that. He’s like, I don’t want to do that. You don’t want to be a YouTube streamer yet.

Eureka Fresh 30:34
Yeah. If you just want to be famous, which is fine. That’s a good place to start for sure. But yeah, exactly. Once you start realizing that there needs to be a little bit more to it, then that’s when people are like, “Oh, shoot. I didn’t.”

Richard Matthews 30:52
I didn’t know. I mean, that’s like a real thing. We have to actually try. We don’t get to play video games online for fun.

Eureka Fresh 30:59
Exactly. We’ve been kind of talking about a lot is that like, playing the video game is very like that is like it’s kind of, I guess, my treat for myself is that I get to actually play the game after doing so much stuff. Constant online marketing, constantly building, create building new content ideas and coming up with new stuff, and getting new equipment set up, dude. I mean it’s, it gets really –

Richard Matthews 31:31
It’s a constant thing for you, I imagine, and like I know I watch a lot of different YouTube channels for various things and it’s amazing sometimes to see how much effort because I help clients develop YouTube shows so you have a sort of insight into like what it actually takes to do some of that stuff. And, to see all the creative things people are coming up with for types of content and where they’re going and what they’re doing and we travel. I tried starting a travel video vlog of like what we’re doing in our travels. Just trying to keep track of like, “Hey, we did this day and like, here are all the videos I took the day” and remembering to take videos is like it’s too much for me. I couldn’t do it.

Eureka Fresh 32:12
Right. Exactly. Now we’re editing and it piles up really, really, really quick.

Richard Matthews 32:20
So just another curious question for you. I’m curious how consistent this is. So one of my businesses we run is called Push Button Podcasts. And I help clients build and develop their podcasts. And we do a weekly show generally with them about, anywhere from 45 minutes to an hour’s worth of content every week, and we handle everything right. So they just show up do their – provide their content, we do everything else for them. And what we found is that for every about hours worth of content, there’s about eight hours worth of work eight to 10 hours worth of work to make that hours worth of content public. How do you find that in your business, as well that’s about what it is.

Eureka Fresh 32:53
That is a very, very, very accurate number for sure. I mean, this is genuinely a 24/7 kind of operation is that there’s so much more than just hitting that go live button and then hitting stop live and it just magically happens. What I mean is like, you’re spending –

Richard Matthews 33:21
I know.

Eureka Fresh 33:21
You’re spending upwards to anywhere, I don’t know, 8 to 12 hours easily to create that one hour upload I mean, I delve a lot of my YouTube content is re-edited and added production to stream that we have already done. And we’re starting to get into an area of new content creation where it’ll be YouTube’s specific content and then Twitch specific content and they kind of will start bleeding.

Richard Matthews 33:57
Just making your hours go up.

Eureka Fresh 33:59
Right, exactly. And that is one that I started looking at and just being like, “Oh, gosh! Oh, no!”

Richard Matthews 34:10
On our brand side my clients, like I’ve been telling for years, like you should get a show going, right? Because it’s a great way to build an audience for business development. And a lot of my clients sell courses and stuff online. So we’re like, “Hey, you should have a show and actually build and develop an audience around your expertise.” And I tell them to do that. And they recorded an episode or two, and then they realize how much work it is, and they don’t ever do it. And then I started this show. And, you know, I recorded I think, eight episodes, and I got three of them published. And after I got the three of them published, I was like, if I publish the rest of these, I’m gonna starve, right? Because I’m not gonna have enough time to do my regular business thing. So I had to build an entire business and system around getting just my show published. And that’s sort of what turned into our Push Button Podcasting. So I can tell my clients, “Hey, you can just show up to record and we’ll do everything else for you.” Because I know –

Eureka Fresh 35:00
We’ve already done it.

Richard Matthews 35:01
How much work it is.

Eureka Fresh 35:05
It’s like at that point, it’s genuinely like when you get to that point of it being so much work ahead of you, for you to not find a way to monetize it is foolish. It’s like you were putting so much work that you have to start kind of looking at like, Okay, how do I turn this actual, a bunch of work into an end result product for people to consume?

Richard Matthews 35:36
And then, it allows you to keep doing it, right? Because if you couldn’t turn it into monetization of any sort, then you wouldn’t be able to produce the content. You would eventually starve.

Eureka Fresh 35:46
Exactly. And I think that’s where a lot of people kind of, I don’t know if failure is the right word, but like, a lot of people don’t have that understanding of what it is and I definitely didn’t. So, kind of harking back to when I very first started. That was the thing was that it was like, “Oh man, I’m doing all of this work. I’m doing everything that I see people doing. Why am I not making it?” Like, why is nobody watching this?

Richard Matthews 36:19
– the surface.

Eureka Fresh 36:20
Exactly. And I wasn’t ready to dig deeper into it. And, I mean you realize how much work it is. And if you’re not ready for that grind, man, it can really just turn into a very narrow experience. You’re like, “No, I don’t want anything to do with that.

Richard Matthews 36:42
So my next question for you is your fatal flaw, right? So we talked about this on the show, just like Superman has his Kryptonite. It’s something that you struggle within your own self, your own personality that has, you think held your business back and I think more important than what it is is how have you overcome that or how are you working on that. So someone who’s running their own business who struggle with the same thing might learn a little bit from you.

Eureka Fresh 37:05
Sure. The fatal flaw. I mean, one of like, the most difficult things, I guess is understanding that, everybody is starting out at some point, and that it’s not going to be something that happens overnight and having to remind yourself that it’s a very difficult challenge is that I still have that mentality of like, “Man, I’m doing everything. We should have a million viewers by now.” And to really kind of pull back and understand that, “No, that’s not the right mentality to have at this point.” – is understanding that you with any sort of business any sort of project, the project wants to fail, a business I feel like the business wants to not exist the business wants to not and you have to constantly fight to keep that business alive. You got constantly have to keep that brand –

Richard Matthews 38:23
Physics term is the second law of thermodynamics, right. All things want to go from order to disorder.

Eureka Fresh 38:29
Exactly. And that is 1,000% what business is and so, I think my biggest thing is coming to terms with that and understanding that you have to genuinely, constantly be working at it otherwise, that flame is going to burn out. And you have to keep –

Richard Matthews 38:50
Like building a sandcastle with the waves coming in, like the waves or keep hitting it. You have to keep building it. Keep it going up.

Eureka Fresh 38:58
Keep it going, dude. You have to keep it going.

So, I mean, and that’s the most difficult thing is to, I think for any business owner, I think for any entrepreneur out there, we all have these grand ideas of success. We see like, Steve, Rich Dad, Poor Dad Kiyosaki.

Richard Matthews 39:24
Robert Kiyosaki?

Eureka Fresh 39:25
Right, Robert, and we see that and we’re like, “Oh, man, we’re gonna be just like that guy. We read his book. We’re gonna do it for sure.”

Richard Matthews 39:37
But if you look at his stories, he didn’t become even famous in his work until he was in his 60s. Right. And he started his business stuff in his teens, much later, right?

Eureka Fresh 39:47
Exactly. And I mean, that’s just kind of the story of an entrepreneur for sure. And I think that being able to find a sense of like security within the constant growth is coming to terms with that and being comfortable with that idea of like this is where we are now let’s stay within this and get comfortable where we are so that we can continuously grow as as as time moves forward. We started with a very low number but we have a very very strong backing and support system from all of our friends of the channel. And I think that a lot of people have like self-doubt issues and I think or I do it, especially I have a lot of like, “Man I’m not I’m definitely not good enough to do this. I’m not going to make it as a professional this or that like, but really late back on our community and that support system has been something that has really, really helped drive me to continuously go forward with it is like our, the audience that we have is my motivation to continuously grow with it.

Transcribed by https://otter.ai