Episode 252 – Lauren Shippy

In the latest episode of The Hero Show, we take a journey with Lauren Shippy, the brilliant mind behind StoryWork, into the realm of storytelling that transforms and elevates businesses. Lauren, an entrepreneur with a rich background in operations, marketing, and strategy, shares her unique perspective on creating stories that resonate deeply with audiences and drive results.

The Power of Story in Business

Lauren’s story begins with her early ventures into the business world, assuming roles that shaped her understanding of what truly drives a company forward. From her start as a COO in a startup to co-founding the DeSimone Group Investments, her experiences laid the foundation for what would become her greatest passion: StoryWork. Lauren unveils how her consulting agency, founded in 2016, has become a beacon for companies of all sizes, guiding them to find and articulate their unique stories.

Seeing, Known, and Heard: The Core of StoryWork

A significant focus of our conversation is on the importance of being seen, known, and heard. Lauren emphasizes the deep human need for authentic connections, especially in an increasingly AI-driven marketing landscape. She elaborates on how identity-based strategies are not just about sharing a message but about resonating at a frequency that speaks directly to the hearts and minds of audiences. Lauren shares insights into her approach, revealing it’s the little, intentional touches that truly differentiate a brand.

The Entrepreneurial Journey: A Road Less Traveled

Lauren reflects on her entrepreneurial path as a “long winding road,” marked by steady pacing and readiness for the next adventure. Her story is a testament to the fact that there are no fast tracks to success. Instead, it’s the moments of reflection, strategy development, and the passion for genuinely understanding and connecting with people that pave the way for meaningful growth.

Seen, Known, and Heard: More Than Just a Tagline

Lauren explains how her practice extends beyond business strategy and marketing. Delving into the essence of her recently penned book, “Seen, Known, and Heard,” she makes a compelling case for the necessity of integrating authenticity into every layer of business operations and leadership. Drawing from a well of personal and professional experiences, Lauren provides a roadmap for leaders and entrepreneurs to create an environment where every team member feels valued and understood.

Embrace the Journey with Lauren Shippy

This episode is an invitation to embark on a transformative journey with Lauren Shippy. Explore the art and science of story-driven business strategy that honors the humanity behind the brand. Through our enlightening conversation, listeners will uncover practical advice and inspirational insights for adopting a storytelling approach that leaves a lasting impact.

Ready to dive deeper into the art of meaningful storytelling in business? Listen to the full episode and allow Lauren Shippy to guide you through the maze of creating connections that count. Your story is your strength, and it’s time to make it matter. Tune in now to The Hero Show and begin your journey toward storytelling mastery with Lauren Shippy.

Recommended Tools: 

  • AI Tools

Recommended Media:

Lauren mentioned the following book/s on the show.

The HERO Challenge

Today, we have an exciting segment lined up on The HERO Show. Lauren Shippy has thrown down the gauntlet, challenging Mike to join us as a guest. Lauren sees Mike as a prime candidate for an interview, and it’s not hard to see why. Mike isn’t just your run-of-the-mill entrepreneur; he’s a visionary, a serial entrepreneur with an exceptional knack for creativity. His journey from upbringing to success is nothing short of remarkable, and it’s a narrative that weaves seamlessly through every aspect of his work and life. Join us as we delve into Mike’s story, exploring how it has shaped him and the world around him.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.

If you want to know more about Lauren Shippy, you may reach out to her at:

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Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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