Episode 203 – Clint Arthur

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Richard Matthews  0:01  

Heroes are an inspiring group of people, every one of them from the larger than life comic book heroes you see on the big silver screen, the everyday heroes that let us live the privileged lives we do. Every hero has a story to tell, the doctor saving lives at your local hospital, the war veteran down the street, who risked his life for our freedom to the police officers, and the firefighters who risked their safety to ensure ours every hero is special and every story worth telling. But there was one class of heroes that I think is often ignored the entrepreneur, the creator, the producer, the ones who look at the problems in this world and think to themselves, you know what, I can fix that, I can help people, I can make a difference. And they go out and do exactly that by creating a new product or introducing a new service. Some go on to change the world, others make a world of difference to their customers. Welcome to the Hero Show. Join us as we pull back the masks on the world’s finest hero preneurs and learn the secrets to their powers, their success, and their influence. So you can use those secrets to attract more sales, make more money, and experience more freedom in your business. I’m your host, Richard Matthews, and we are on in 3…2…1…

 

 

Richard Matthews  0:57  

Welcome back to the Hero Show. My name is Richard Matthews. And today I have the pleasure of having on the line, Clint Arthur. Clint, are you there?

 

Clint Arthur  1:02  

I’m here and excited to be here.

 

Richard Matthews  1:04  

Awesome. Glad to have you here. I know we were just chatting before we got on the call. Where are you calling in from today?

 

Clint Arthur  1:08  

I saw the bad signal over Acapulco Bay this morning. And I knew it was time for my interview with Richard Matthews.

 

Richard Matthews  1:16  

Yeah, and I was like I’ve heard of Acapulco and you were telling me the water is really warm there and it’s just not here in Southern California. So maybe we’re gonna have to come down and visit there at some point is this where your bio picture? Is that Acapulco?

 

Clint Arthur  1:27  

If it’s a tropical picture of me and a pool. That would be me in the pool? Yes.

 

Richard Matthews  1:32  

Yeah. That’s nice. So are you a Mexican citizen or a US citizen, if you live there in Mexico?

 

Clint Arthur  1:42  

I am a citizen of New York City where I was born and raised. I grew up in midtown Manhattan when I was always dedicated to academic pursuits because my dad threatened me that if I did not get into the top math, science, specialized admissions required High School in New York City that he was going to bust me up to a high school in Harlem, I was going to be the only little white kid there and I was going to get my butt kicked every single day. So I studied and studied and while I was at Stuyvesant High School, I found out two real life-changing things. Number one, there’s this thing called the Wharton Business School, the best business school in the world. And I found it in the encyclopedia. It was a real thing. And I made up my mind when I was 14 that I was going to go to the best business school in the world that really accelerated my pursuit of academic excellence. The other life changing thing that happened to me was my creative writing teacher we had an elective that I could elect to take instead of regular English, I could take creative writing with Frank McCourt and Frank McCourt, whom I studied creative writing with for junior and senior year of high school, went on to win the Pulitzer Prize for his memoir, Angela’s Ashes about his impoverished childhood in Ireland, he inspired me and everyone who studied with him to want to be writers. And after graduating from the Wharton Business School, I went home to get the attaboys. And instead of congratulations, and hugs and kisses, my parents just got into the hugest fight of all time, they were always fighting. But this was the biggest one. My dad storms out of the apartment and slams the door. I turned to my mom and I say, Mom, the way he resents you all these years, have you been cheating on Dad? I’m sitting on the couch thinking to myself, holy cow. Where did that question come from? I never thought of that idea in my whole entire life. And then I’m thinking, what kind of a rude Son of God asked his own mom a question like that. And then I’m thinking, why is he answering the question. And then she goes, he’s not your real father. Your real father was a doctor at the fertility clinic we went to for six years trying to have you and you look just like that guy. Imagine how you would feel if everything you’ve thought you knew about who you really, really were, poof! And not only didn’t I know who I was anymore, but I sure as heck didn’t know about wanting to be an investment banker anymore. So I call up the investment bank on the 87th floor of Number One World Trade Center. I get the Vice President on the phone. Thank you, sir. I’ve decided I don’t want to be an investment banker anymore. Even though I’ve been going for that. And Wharton my whole four years. And what I do naturally, is I move out to Hollywood. And I went out there to find myself. Most people go there to Hollywood to lose themselves. I found myself becoming someone very special. As I wrote 30 screenplays and went to auditions and chased the Hollywood dream for 13 years I found myself becoming the Wharton Business School taxi driver. I drove a cab in Hollywood for six years. And that really, you know, you’re gonna ask me about my kryptonite later on. That’s part of my kryptonite. Okay. But you know, I am a writer. That’s probably one of my strengths. One of my real strengths is writing.

 

Richard Matthews  5:15  

Yeah.

 

Clint Arthur  5:17  

I quit writing, I quit writing after all of that. I said, why am I chasing a dream that’s never gonna happen? Why have I written all these screenplays? I also wrote 10 books during that time, one of which was The Big book of the Summer for Penguin USA in 1995. And that’s when I became a taxi driver right after the big book of the summer for 1995.

 

Richard Matthews  5:41  

That’s crazy. Yeah, so what I wanted to do before we got too far into your story was just do a brief introduction so my audience knows who you are. And we got a bit of your story already. But anyway, Clint Arthur, is the provocative truth telling author of 21 best selling books including celebrity entrepreneurship, breakthrough your upper limits on TV, and wisdom of men, which is nominated for the Pulitzer Prize. And you’re a speaker you’ve shared the stage with Martha Stewart, Dr Oz, Suzanne Somers, Caitlyn Jenner, Ice-T, and 5 Presidents of the United States, at Harvard, West Point, Mercedes-Benz, Porsche, Coca Cola, Microsoft, AT&T, NASDAQ, The London Stock Exchange, and the Royal Society of Medicine. You also do coaching all over the place, from little companies to big giant ones, and you got your own coaching program called what is the Millionaire Business Accelerator, is that right?

 

Clint Arthur  6:30  

Yep. 

 

Richard Matthews  6:31  

Yeah, so I guess, we just heard a little bit of your story, but what I wanted to find out from you is what is it that you’re known for? What’s your business like? Who do you serve? What you do for them?

 

Clint Arthur  6:41  

I am the celebrity entrepreneur. It’s really fascinating. When I was starting out as a coach, author, and speaker, I was taking seminars to try to figure out how to become somebody who could sell books and seminar tickets and actually make money from helping people with my gifts. And one of the mentors I studied with said, okay, if you could dominate any Google search term, what would it be and I put down entrepreneur, now I have not been able to dominate entrepreneur but along the way of learning how to be somebody who people want to pay a lot of money to, to study with, to get help from, from my books, seminars, products, etc. I realized that you need to be a celebrity in the eyes of customers and prospects or clients and prospects. And I am a celebrity entrepreneur. In the eyes of my clients and prospects, I am somebody, like for example, do you know who Tony Robbins is?

 

Richard Matthews  7:45  

Yes.

 

Clint Arthur  7:46  

Everybody knows who Tony Robbins is. Right? 

 

Richard Matthews  7:48  

Yeah. 

 

Clint Arthur  7:49  

Wrong.

 

Richard Matthews  7:52  

I mean, I don’t really know who Tony Robbins is.

 

Clint Arthur  7:54  

I will show you video after video after video on my iPhone, of all different kinds of people from all walks of life saying Tony who? Because only his clients and prospects know who Tony Robbins is. If you’re not into self help, personal development, and going to seminars, you have no idea who Tony Robbins is. But if you do know who he is, then you probably have paid him a lot of money. Like I have, for example, a couple of years ago, right before the pandemic, I got an email from Tony’s people. And it said, If you donate $25,000, to Tony’s charity, his favorite charity, then you could be the host of his 60th birthday party at the Microsoft Theater in Hollywood. And you know what? It took me less than 60 seconds to click the button and donate $25,000 to Tony’s favorite charity. Would I do that? If I didn’t think he was somebody? Would I do that if I was saying Tony who? No, but that’s the power of celebrity entrepreneurship. And to my clients, I am a celebrity entrepreneur, I help them become celebrity entrepreneurs. I am known for celebrity entrepreneurship, part of which is getting on TV news and talk shows. And I am the one and only and greatest teacher of how to book yourself on TV news and talk show interviews.

 

Richard Matthews  9:15  

That’s really crazy. So what I want to find out is how you got there, we heard from childhood up to getting into a taxi so every good comic book hero has their origin stories, it’s a thing that made them into the hero they are today. We want to hear that story, were born a hero or bit by a radioactive spider that made you want to get into celebrity entrepreneurship. Essentially, how did you go from Wharton Business School to a taxi driver to an author to a celebrity entrepreneur?

 

Clint Arthur  9:38  

After six years of driving the cab, 13 years of chasing the dream the first seven years I was just pyramiding my credit cards until I maxed them all out. Then I started driving a cab to survive. And at the end of that, I said I’m never going to write again. It’s just not worth it. That was in like 2001 and for the next eight years, all I did was focused on making money. I was in the gourmet food distribution business. I started dabbling in real estate that became a really good hobby of mine. And I just got fat and happy I met a beautiful woman. She believed in me more than I believed in myself. And we got fat and happy together. And it came to be in October 2008. The world was crumbling at that point. I was at a men’s self help campfire. And the Shaman pointed me across the yellow and orange crackling flames and fire. And he said you don’t know it yet. But you’re already dead. What do you mean, man, I’m the most successful guy on this team. Eight years ago, I was driving a cab. Now I’m a millionaire. I was living on a little boat, and I live in a mansion. You’re already dead. You just don’t know it. And I didn’t know what the heck that guy was talking about. But I could not stop thinking about what the shaman said. I would wake up in the middle of the night out of sound sleep for months and months and months. I’m already dead. What does it mean? And it came to be New Year’s Day of 2009. And I pulled out a pad and a pen to write down my list of goals for the year, as I had become accustomed to doing. Once I started becoming successful as a businessman, instead of struggling to try to become a writer, an actor or a filmmaker. And I asked myself a question inspired by the shaman. I said, what if that guy is right? What if I am already dead? And I just don’t know it. I didn’t understand what that meant yet. But then I followed up and said, what if this was going to be the last year of my life? If this was going to be the last year of my life, what would I want to accomplish? And the crazy thing jumped out of my pen onto the pad. I need to write my book about what I learned at the Wharton Business School that helped me to become successful. Once I stopped trying to become a film person, a movie star. And I wrote that book in 18 days, I self published it on Amazon and waited for the sales to roll in and boy did they ever. Man when you got a book like that book. It’s called what they teach you at the Wharton Business School. Man that year, I must have sold eight copies. 

 

Richard Matthews  12:30  

It’s a lot. 

 

Clint Arthur  12:31  

Yeah, a lot of copies. And I started seeking out mentorship. And one of the mentors I sought out was a man named Jack Canfield, who wrote a little book you might have heard of called Chicken Soup for the Soul. I said, Jack, how do you sell half a billion books? He says You got to become somebody. You can’t be a nobody. People don’t buy books from nobodies. You got to go on TV and become a celebrity. And that’s when I hired my first publicist. I said I don’t care what it costs. I just want you to get me on the Today show. She laughed at me.

 

Clint Arthur  13:03  

When she stopped laughing she goes, That’s the funniest thing I’ve ever heard, Clint. You’re a middle aged guy nobody’s ever heard of you got a self published book nobody’s ever bought. You got no TV experience. Never gonna put you on today’s show. You gotta go on local TV. I said, Oh, local TV. Great. I’m from New York City. Get me on my local hometown stations. And when she stopped laughing at me the second time, she said, Clint, I think I got you figured out. You’re not really a business author. You’re a frickin comedian because that’s the second hysterically funny thing you said to me in 30 seconds. They’re not going to put you on NBC New York or Fox New York. That’s the same as national TV. That’s the number one market in America. You gotta go on little tiny shows. And I said, What do you mean like Salt Lake City, Utah. She goes, Don’t forget your long underwear. Because my first appearance on TV was in Salt Lake City, Utah, January 23, 2010. And I didn’t know what I was going to say I didn’t know what I was going to do. I sucked on TV. I thought I would be really great. And I’d be on the Today show the next day, but I was terrible. So I had her booked me on three more shows. I paid her $1,500 for each of those appearances. And when it was over, I showed the videos to my wife. And I said, Honey, what do you think? And she said I think you suck. And I said, You’re right, I do. I need a lot more practice. If I’m ever going to achieve my goal of getting on the Today Show and sharing my message. And I said I’m gonna hire this lady to put me on 10 more shows and my wife goes Whoa, whoa, whoa, 10 shows that’d be like $15,000 more. Why do you keep paying this lady? Why don’t you book yourself on these shows? And I’m like, what? How do you book yourself on shows? That was another great question. And that night I woke up. See, I’m unwilling to do the work. See, I’m willing to go knock my head against brick walls for 13 years chasing the Hollywood dream. You don’t think I’m going to figure out how to book myself on TV. I did, it only took me nine and a half weeks to book my first TV appearance. But when I did, it was like catching a fish. And my first year, I booked seven, myself plus the four I paid her for that was 11. In my second year, I booked 20, myself. And my 32nd appearance was on NBC New York, my 57th appearance was on The Today Show, and Brooke Shields interviewed me and said, you know, you talk a lot about being comfortable outside of your comfort zone. I said, Yeah, life begins where your comfort zone ends. And she said that sounds scary. And I said, when it’s scary, it’s when it’s great. And Willie Geist was also interviewing me and he says, you ask yourself a question every year that helps you to be so successful. What’s that question? I said, ask yourself if this was going to be the last year of your life? What would you want to accomplish? That has been my superpower. I said that on the Today Show, that has been my superpower that has enabled me to accomplish so much so quickly.

 

Richard Matthews  16:15  

Wow, that is an incredible story going from essentially a nobody to basically turning yourself into a celebrity. And so we’ll get into your superpower a little bit more in a second. But when it comes to like the actual journey of learning how to book yourself on television, I have a couple of questions. One, is that a skill that you teach people, and two how has that actually impacted your career? Like what you look like before and your book sales and what that does to your career now?

 

Clint Arthur  16:50  

One of those books you read about in my introduction, is Break Through Your Upper Limits on TV. That’s a book about how to book yourself on TV, news, and talk shows I also offer a seminar, which is called celebrity Launchpad, which you can find out about at GuaranteedCelebrity.com. I just did my 51st seminar on celebrity launchpads. Celebrity Launchpad number 51 was this past weekend, and the average attendee at that event booked themselves on 7.4 TV appearances during the weekend. So my students have booked themselves on more than 5647 television appearances that I’m aware of so far, including on every show in America. Today’s show, Good Morning, America, Dr. Oz, CNN, Fox News, everything we’ve been on at all, and I’ve been on most of them. As far as what that does for you. The houses are great, the cars are great, and the international travel is great. But really what’s so amazing is what it does for you on a personal level. And I know, people take that for granted, you take the personal for granted until you got a lot of money. And then you’re wishing you had friends, you’re wishing you had a life that you enjoyed. But the best part about what celebrity really can do for you is that when I achieved my goal of being on the Today Show, the next morning, I woke up and I said to my wife, you know what I can’t believe it. But I feel like I’m finished drinking alcohol. And that was eight plus years ago. And I realized that what getting on the Today Show, what becoming a celebrity, becoming somebody making a difference. Having my unique impact on the world took me to the top of Maslow’s hierarchy of needs, which is significance, self actualization. And as a result of that, of becoming somebody, I no longer felt like I needed to drink and that has been one of the greatest gifts of my entire life. I know what it used to be like when I would wake up hungover almost every day, when I would wake up feeling like I was less than I could be because I was still impaired, drunk, or foggy, whatever. And I’m not saying that drinking alcohol is a terrible thing in my book, What They Teach You at the Wharton Business School I said, one of the things you should learn is you should learn about wine, you should learn about the great things in life that life has to offer. And wine is one of them. And so is beer and so is tequila and so scotch and all those things that I used to know a lot about and do a lot of but suddenly I no longer felt the desire to do that. And when I got introduced to sobriety, I experienced what they call AA the rocket ride, I’m not an AA person, but I wrote a book with an AA person one time we’ve talked about the rocket ride. Ever since I’ve stopped drinking alcohol, I have a lot more free time than I used to spend on my favorite hobby, which was drinking. And instead of drinking that time away, I work and that has made me a lot more successful.

 

Richard Matthews  20:23  

That’s incredible. I’ve never really been wanting much for alcohol myself, but what I did over the last couple of years, was teach myself with some friends how to actually enjoy a glass of wine. So when you go out to a nice business dinner or you’re with friends or something like that for a celebration, you can order a drink and know how to drink it and know how to enjoy it. So I understand that side of it, but yeah, I could definitely see how learning to remove inebriation from your life definitely can make a positive impact.

 

Clint Arthur  20:54  

It did in my case, I just hope that you have discovered Napa Cabernet Sauvignon. Have you discovered that?

 

Richard Matthews  21:02  

I have not had Napa cabernet sauvignon. But my favorite wine is actually champagne out of Temecula which is where my hometown and it’s almond champagne, what’s the name of the winery? Wilson Creek Winery, it’s amazing.

 

Clint Arthur  21:23  

Well, do yourself a favor. Try a bottle of Napa Cabernet, ideally from the Alexander Valley. Okay?

 

Richard Matthews  21:32  

I’ll see if I can find one.

 

Clint Arthur  21:33  

I thank God that I discovered that wine and enjoyed it for a few years before I quit.

 

Richard Matthews  21:41  

My interest in wine actually was changed a lot by a friend of mine who had a small winery. And I was like, I don’t like wine. And he was like, you don’t like wine because you don’t know how to taste wine. You know how to drink it. So he sat down with me for a couple of days. And he had like 100 different wines in his cellar. And he would bring out five a night. And he just has different things from light all the way to dark and just taught me how to drink them. And like what to look for. And one of the things I discovered is that like anyone who doesn’t know anything about wine, if you tell them you’re like, oh, I don’t really like wine, their thought is, well then I’ll give you a light wine. Because they’re for whatever reason, like the white wines. And what I discovered during that whole process was that I don’t really like light wines or white wine. So anytime someone had given me a wine, they’d always give me those white ones and I don’t like them. So I never really progressed past that. You really like the darks, so we find out I like the red wines. But no one ever starts off with like, if you say I don’t like wine, they don’t go like, here, try this really dry red wine. But apparently, that’s what I needed.

 

Clint Arthur  22:46  

Hey, it’s a big world of wine. There’s a lot of great stuff out there. And I enjoyed it and I got a lot of value from it in my life. My wife and I had a lot of rituals together, we would drink wine together almost every night. And wasn’t very happy when I decided to stop drinking. But that’s what I did. And luckily I was able to hold true to myself, they say to thine own self be true. This is for me. For me,  prefer sobriety even to understanding alcohol and drinking as much as I did. I was a real connoisseur of all this stuff. And now I’m a connoisseur of sparkling water.

 

Richard Matthews  23:30  

I’m a connoisseur of just plain water myself. I am a huge fan of just straight flat Goodwater. 

 

Clint Arthur  23:40  

Amen. 

 

Richard Matthews  23:41  

So I want to get back to your superpower though. Every iconic hero has their superpower, whether that’s their fancy flying suit made by genius intellect, the ability to call them thunder from the sky, or super strength. In the real world, heroes have what I call a zone of genius, which is either a skill or a set of skills that we were born with, or they developed over their life. And that superpower is what sets them apart and allows you to help your people slay their villains in their life come on top of their own journeys. And the way I like to frame it is if you look at all the skills you develop in your life, your superpower is the common thread that ties all your skills together. The thing that you see constantly coming back up and having an influence on what you do or how you’ve done it. So with that sort of framing, what do you think your superpower is?

 

Clint Arthur  24:21  

A couple. Communication is really the key. I’m a great writer, storyteller, word smith. I really was inspired by Frank McCourt, I mean for all those years writing 30 screenplays, that was because I knew that I was a writer because I was inspired by him. As a storyteller, I have used my storytelling abilities to dictate my book Wisdom of the Men, which is my great life’s masterpiece of all the smartest stuff that I learned from the most amazing people in the world, including international superstars like Dr. Oz, Mick Jagger, Mike Tyson, Evander Holyfield, Ringo Starr, etc. And five US presidents, five presidents of the United States whom I have personally met, you know anybody else who’s met five US presidents? I don’t think so.

 

Richard Matthews  25:23  

I haven’t met any of them. So you’re at least five times ahead of me.

 

Clint Arthur  25:29  

I’m 500% ahead of you or more. In any case, that book was so easy for me to write after preparing to do it for seven years because I’ve been telling these stories as a speaker, see, I’m a writer, I’m a speaker, I’m a wordsmith. And I’m a person who is able to do hard work. That’s another one of my superpowers is I’m not afraid of just sitting down and doing the work. And then lastly, my superpower, would be asking myself real hard questions like if this was going to be the last year of your life, what would you want to accomplish? I really think all of those things are what helped me to help my clients to do so well, because a lot of the work that I do with and for them is writing the stuff that they need, creating the marketing and the messaging that they need. And we do it in intense implementation events. I have implementation events like celebrity Launchpad, where they come and book themselves on TV, or I have another event coming up in Mexico City, where they’re going to come and speak at the Mexican Stock Exchange, and a major hospital in Mexico, creating marketing videos with stories about their own lives that are right for them based on our conversations, I write their story, I set up the video shoots, I set up the locations because I understand that giving a speech in a Holiday Inn Express is a completely different speech than giving a speech at the Mexican Stock Exchange or at a major hospital, where you give your speech makes a difference. And that’s all part of the communication that I’m so expert at. And then rolling up your sleeves and doing the work. I sit down and do the work.

 

Richard Matthews  27:17  

Yeah, we mentioned Tony Robbins earlier, one of the things he’s famous for is asking better questions, get better answers. And the question you ask yourself is definitely a superpower style question. And like to the hard work point, that’s one of the things that I think makes it so there’s the way it was phrased to me is there’s no competition for real men anymore. One of my mentors said that to me. And his point was, he was that most people aren’t willing to do the work. 

 

Clint Arthur  27:47  

100%. 

 

Richard Matthews  27:48  

And if you’re willing to show up, he’s like, you could just show up half assed every day for the rest of your life. And you’d be far ahead of everyone else because most people don’t even show up.

 

Clint Arthur  27:58  

You really talk in my language. There are two things I want to address here. Number one is the hard work part. I became obsessed with this question of do rich people work hard? Because as a celebrity entrepreneur, I didn’t know, should I let my clients and prospects know how hard I work? Or is that anti celebrity? Is that against being a good celebrity? And I started seeking out the answer to that question. And I heard one of my mentors, I won his award of information marketer of the year. His name is Dan Kennedy. He’s somebody in the information and direct response

 

Richard Matthews  28:35  

He is also known in the marketing space. 

 

Clint Arthur  28:37  

Yeah. I was his info marketer of the year and I heard him say rich people work hard. And I started asking people I said, Martha Stewart, I had Martha speak at my conference at Carnegie Hall called Living Legends of entrepreneurial marketing. I said, Martha, do you think Rich People work hard? She said every self-made rich person I’ve ever met has been an extremely hard worker. Yes. And I asked Ice-T, who is the actor who has been the longest running detective police officer character in the history of television on NCIS. I said, Ice-T, do you think Rich People work hard? Because man, you’ll be on the yacht party, partying on top of the yacht, and the guy who owns the boat, he’ll be downstairs making business calls. Rich people work hard, very, very hard. And that is a key to success. If you want to become wealthy and successful. Then the other part you said was about showing up. When I was a taxi driver, I found out that there was going to be a big party for my fraternity. I went to the Wharton Business School, all my fraternity brothers were millionaires and some of them became billionaires after College while I was driving Yellow Cab number 6087, I found out about this party, my dad and I are talking on the phone one day. He says are you gonna go to the party, I go, Dad, I can’t go to that party. They’re all millionaires. I’m a cab driver, I can’t go, he goes, I’ll give you a plane ticket, I’ll pay for the trip. You gotta go. I’m like, I can’t show up for that dad, they’re gonna want to know what I’m up to. And I’m gonna say I’m a yellow cab driver. No way. Fast forward years later, once I had become a celebrity entrepreneur. And this same fraternity brother sponsors the same party, like 10 years later, at the Four Seasons restaurant on Park Avenue in New York City. I’m telling you, this party must have cost him $150,000 Easy for this party. And by that time, I had just been on The Today Show and I had a new business card with the screenshot of me on the Today Show. And I went to that party. And when I show up there Secret Service men wanting everybody down you have to walk through the metal detector. Joe Biden was our special speaker at the party. His son, Beau Biden, the one who died of brain cancer who was in the military. He was one of our fraternity brothers. And Joe Biden was there to also raise money for the Beau Biden Foundation. I stood six feet away from him, and I shot a video which is included with the bonus videos you get when you get the wisdom of the men in any version. You yet bonus videos of interviews I did with Dr. Oz Martha Stewart, Suzanne Somers, Caitlyn Jenner Ice-T, Nigel Farage, who created Brexit, Dog the bounty hunter and many more, and the Joe Biden video and look, many people are anti Joe Biden politics. This is not a political statement in any way. This statement about what I learned from Joe Biden was about showing up. If I didn’t show up, I would not have met the president of the United States or the man who would become the president of the United States. I only met him because I was able to show up. And I know how hard it is to show up sometimes. Because what I’ve found is that people who cannot show up, it’s not because they don’t like you. It’s because they don’t like themselves. When you can’t show up. It’s because you don’t like yourself, and you’re not happy with who you are. And if you want to stop not showing up, you got to change who you are and become more of who you want to be so that you’ll be proud to show up.

 

Richard Matthews  32:51  

Yeah, one of the things that have really stuck out to me about showing up. I remember one of the first times I went to a high level mastermind group where everyone else in the group was significantly farther along than I was. And they always say you got to hang out with people who are where you want to be not where you are. So I get myself into a room like that. And I remember in my head thinking, I was like, I’m like a little kid who’s learning to swim, and I got into a room full of professional water polo players, right? And I’m thinking, I’m just gonna get drowned in this room. And what you find out is that the professional water polo players are happy to take the elementary school kid and teach them how to swim. Well, it depends on the rooms you’re in, but the willingness to show up really has a big impact.

 

Clint Arthur  33:35  

Yeah, in my world, with my students who come to me for mentorship, the secret is, if you want it, I’m available. I answer my phone. I take calls from people, I love my clients, I love my students, and I’m happy to help the ones who really want to be helped. That’s the truth. But I’m not happy to help just anybody off the street, you got to be a client of mine, you got to qualify to be a client, you got to be at a certain level. And that’s usually determined by whether you can afford to come into the community of celebrity entrepreneurs, not everybody can conjoin it because they’re not ready to join it. And the indication is, can you afford a certain threshold to be able to enter? But once you get in, I am happy to help people progress because I’m creating a community of celebrity entrepreneurs. Why? Because everybody knows celebrities hang out with other celebrities. It’s been going on since the beginning of time, you look at every picture of Adam and Eve. They’re hanging out with the serpent why? Because he’s the only other celebrity in the Garden of Eden. That’s why, because all celebrities hang out with other celebrities.

 

Richard Matthews  34:57  

I think actually is a really good point for the last thing I wanted to bring up about your superpowers because you started off talking about communication and storytelling. And one of the things I’ve noticed just in our conversation is your use of fun analogies and minute details that really bring a little bit of life to the stories and storytelling is, as far as I’m concerned, it’s probably the superpower of superpowers when it comes to working with other people. Because human beings are story born people, everything we do, from our marketing, to our sales to what we do with our kids to everything is all based on stories. And it’s how we judge our relationships and everything. And so, learning how to become a master storyteller is like, it’s one of those things. I think everyone should focus at least some of their time on it.

 

Clint Arthur  35:45  

100% and I’ve been so fortunate to have in my life, not only Frank McCourt as a mentor, but Academy Award winning producer Arnold Kopelson, who produced Platoon, which won best picture in 1987. He was my college roommates father, and he was my mentor for a while in Hollywood, you can read about that in Wisdom of the Men. And I realized when I went to his funeral in 2018 when I was flying out to California, how much he had influenced my life because he was the greatest celebrity entrepreneur of all time. You probably have never heard his name. Most people don’t know who Arnold Kopelson was. But not only did he produce Platoon, he also produced Falling Down with Michael Douglas, The Fugitive with Tommy Lee Jones and Harrison Ford, The Devil’s Advocate with Al Pacino and Keanu Reeves, Seven with Brad Pitt and Morgan Freeman, Eraser with Arnold Schwarzenegger and $100 million budget for Warner Brothers. In his time, Arnold Kopelson was the king of Hollywood. No one knows who he was that’s celebrity entrepreneurship. Only his clients and prospects knew who he was, and who were they? The biggest movie stars in the world, and 100 guys who ran the studios, and the agents and managers for the movie stars, maybe altogether 300 People knew who Arnold Kopelson was, but it allowed him to rise to the top of the most competitive industry in the world, at the height of its competitiveness, and to sell more than $3 billion of box office tickets during his reign as King of Hollywood. And then there’s one more mentor who I’ve been very fortunate to have in my life. And that’s Oprah Winfrey, hearing her story of how her parents met under an oak tree one time, and from that one meeting, Oprah Winfrey was born. Imagine how different the world would be if Oprah had not been there to help Barack Obama to become President of the United States, to help so many people to improve their lives, whether it was her book club or just asking questions that made people think and become better people. Oprah Winfrey one of the richest people in the world, a multibillionaire the result of a single meeting between two kids under an oak tree. And her power as a storyteller has been very impactful on my life as well. You’re right, storytelling is the key. And that’s why my main focus is promoting wisdom of the men, and really becoming known as one of America’s greatest storytellers. And having people come to me for mentorship and I love mentoring people about stories. Because all the teaching about story that I do helps me to understand story more, we teach what we want to learn, as much as I know how to tell stories. You can never be 100% I always want to be more. And my ambition is to become America’s greatest storyteller.

 

Richard Matthews  39:06  

Yeah, absolutely. And storytelling for me has been something I practice for a long time, everything from like, my wife laughs at me because I’ll watch comedians on Netflix or something like that. And I don’t watch them to laugh. I watch them to take notes.

 

Clint Arthur  39:23  

Comedians are the best, you know how they just pop right into little act downs and characters. That’s the key to it all, it really is.

 

Richard Matthews  39:29  

And their transitions and the way they do callbacks and other things to bring people through the whole line of stuff. A lot of it, it’s practiced, and it’s flawless. Even the stuff that seems like it’s not. It’s all practiced and really well done. So anyway, I love watching comedians just to see what it is that they’re doing behind the scenes.

 

Clint Arthur  39:46  

You’re a very smart guy, Richard Matthews. I haven’t heard anybody else who studies comedians the way I do and I recommend to my students to do that all the time.

 

Richard Matthews  39:55  

I’ve been recommending that to friends and family and anyone who communicates. And they laugh at me. I’m like if you want to become a better storyteller, make it a habit to sit down and watch comedians, but don’t just watch the laugh, watch what they’re doing.

 

Clint Arthur  40:10  

That’s the problem. Everybody just wants to sit back and be entertained, and they don’t really analyze what’s going on. But comedians are super smart. Hey, I’ll tell you something that nobody knows. Okay. You know, you ever noticed how like the funny guys in high school who were ugly, but because they were funny, they would go out with hot chicks. You know what I’m talking about, right? 

 

Richard Matthews  40:33  

Yeah. 

 

Clint Arthur  40:33  

Why is that? 

 

Richard Matthews  40:35  

Humor sells. 

 

Clint Arthur  40:36  

That is not why nobody knows this. And I’m sharing this with you. This is one of 10 things, nobody knows. That’s a segment that I’m happy to do on podcasts and radio interviews and other things if you want that hit me up at ClintArthur.tv. The reason why ugly guys who are funny get hot chicks, despite the fact that they’re ugly, is because humor is an indication of intelligence and intelligence is an indication of one’s ability to provide. And women are looking for providers. And that’s why Hot Chicks Go out with the ugly guys who are funny.

 

Richard Matthews  41:15  

That makes a lot of sense. So you gotta learn how to make a lady laugh. It’s one of the things my wife tells me all the time. She’s like, you make me laugh and I’m like, that’s good.

 

Clint Arthur  41:28  

Yeah, my wife says, I’m funny. I’m like, stop looking at my face.

 

Richard Matthews  41:33  

See, there you go. So I want to move on and talk about the flip side of your superpower, which is, of course, your fatal flaw. And just like every Superman has his kryptonite, or wonder woman can’t remove her bracelets of victory without going mad, you probably have a flaw, something that’s held you back in your business, something you struggled with, for me, I struggled with a lot of things. A couple of the big ones I struggled with perfectionism for a long time kept me from shipping products because I can always tweak a little bit more before I brought it up to the market, which is a pretty low standard if you actually think about it. And the other one was lack of self care, which really brought itself out in not having good boundaries with my time and work yourself to death, and not having good boundaries with my clients so they can walk all over you. And so I think more important than what your flaw is, is how have you worked to overcome it so that our listeners might learn a lot from your experience?

 

Clint Arthur  42:19  

Nice. That’s a great little tweak to that question. I was talking about it with some of my clients today because they’re here for one of my titanium only masterminds, I have different levels of coaching clients. And here we are in Acapulco, and they get to come and stay at our house, which is really a giant mansion that we found here. The purposes of being able to host our own seminars here and control our own destiny instead of having hotels and other venues shutting down due to various health requirements of local municipalities. In any case, my kryptonite is that my commitment to clear and powerful communication often has me saying things that people don’t want to hear. That upsets them. That offends them, because I’ll tell them right to their face, you just don’t want to work because you’re lazy, or you have something blocking you and I’ve actually had one of my clients who’s a psychiatrist, give me a prepared statement where it says, look, my commitment is to your breakthrough. And I’m more committed to your breakthrough very often than you are to your own breakthroughs, but my commitment, and I’m so good at my job, I’ll go as far as you need me to go. I’ll go beyond where you’re comfortable going. And a lot of times, I’ll go to the point where people will really get very uncomfortable. And sometimes it makes them lose control. But my commitment is to the breakthrough. So I say if you can’t go as far as I’m willing to go, then you need to say the safety word, which is 50 Shades of Grey. When I’m going beyond where you can comfortably go, just say 50 Shades of Grey, and I’ll stop because I understand that not everyone wants to break through as much as I am committed to helping you break through. People pay me a lot of money to be their coach, and I do my best to give them everything I’ve got. That’s my big superpower. And that little story that I tell about this psychiatrist and the safety word. That’s how I’ve been able to tone down my kryptonite, because it’s now your responsibility. If you don’t want me to go that far, it’s your responsibility to tell me to stop because my commitment is to be the best coach that I can be.

 

Richard Matthews  44:42  

Yeah, it’s interesting. So the tendency to perhaps steamroll someone who’s not ready to be steamrolled is the fatal flaw.

 

Clint Arthur  44:46  

I wouldn’t call it to steamroll. I would call it push because when you are feeling hatred or animosity towards me, that only means one thing that it means you’re approaching a barrier in your life. And my job as the coach is to help you to get over the barrier. I’m not a person that you hate, I’m your best friend. I’m the person who makes you a celebrity. I’m the person who helps you to see that the reason why you haven’t been able to break through and do the calls and get the money that you need is because, for example, one of my students who’s here right now, she felt guilty that her husband died and her becoming successful in her own right would mean that she’s moved on in her life. And she didn’t want to betray him like that, she was able to come to that realization, because I said, What the hell is stopping you from making these calls that you need to make? And she’s like, I am so hating you right now. But I’m gonna work on this. And when she got to the answer, then she could see, you don’t hate Clint, you hate the fact that you’re held up by a barrier. And I’m the one who’s making you face whatever fears, insecurities, and doubts that you are being held back by. But if you can push through, then you’re gonna get to the other side.

 

Richard Matthews  46:16  

Absolutely. Which I think actually makes a good transition into my next question, which is about your common enemy, which is about your clients, the people you work with. And every superhero has an arch nemesis, it’s a thing that they constantly have to fight against in their world. But we’d like to put it in the context of the people that you’re working with. And it’s a mindset, or it’s a flaw that you’re constantly having to do battle with, to help them overcome so they can actually get the results they came to you for. And if you had your magic wand, and you could just bop your new clients right on the head and not have to deal with that arch nemesis, that common enemy, what is that common enemy in your business?

 

Clint Arthur  46:53  

Your questions are really intelligently constructed, you really do know what you’re doing in this in these interviews. Because all of these things that you’ve been asking, I know exactly what the answers are because I really know what I’m doing. And it takes someone who knows what they’re doing to ask the right questions of a person who also knows what they’re doing. The common enemy that experts and that’s what mostly what I deal with authors, speakers, coaches, advisors, consultants, anybody who’s an expert and get paid ostensibly for what they know, or do, they’re my clients. And the common enemy that we all face is Who Am I? Who am I to think that I could do this? Who am I to think that I could do that? Who am I to think that my book is worth $20? Or in my case, $100, my books are 100 bucks when you go find Wisdom of the Men or Celebrity Entrepreneurship on Amazon, it’s $99 for one copy, who am I to think that my stuff is good enough. And I remember when I published What They Teach You at the Wharton Business School, I literally looked over at the book, and I had just quit smoking pot, I quit smoking pot before I quit drinking alcohol. I quit smoking pot, on December 14 2009. I went to a raw vegan retreat. And one of the rules was no drugs or alcohol. So I quit both for the two weeks that I was there. And when as soon as I got home, I cracked open a beautiful bottle of Chateau Gloria, that’s a French Bordeaux wine that is delicious. You should write that down and give that a shot Chateau Gloria, and I cooked up a rack of lamb. But were my own luck. I had already quit smoking pot, and I didn’t start smoking pot anymore. And when I was coming to the end of December, I looked over the bookshelf, and I saw What they Teach at the Wharton Business School, literally, on a bookshelf collecting dust. And I said to myself, wow, I wrote a book about what they teach you at the best business school in the world. It’s called what they teach you at the Wharton Business School and nobody’s buying it. If that book isn’t good enough, I don’t know what could possibly be good enough. See, luckily for me, when I was a little kid, I made up my mind, I was gonna go to the best business school in the world. And I wrote a book about what I learned there. And I wrote it for my daughter who was 13. So I really did a great job because I wanted her to learn everything I had learned. And I realized all of that together. If that wasn’t good enough, what could possibly be good enough? And that’s when I call the publicist and started spending money investing money in promoting the book so that I could sell books because that had to be good enough. And I remember when I got to the end of writing my life’s work masterpiece Wisdom of the Men. I was in Venice, Italy. I had been intimidated by this book for seven years. I came up with the idea of writing wisdom to men in 2014. Right after I quit drinking alcohol as a man Matter of fact, God bless it. And I was preparing to write this book and I would make lists of all the men that I had met who had learned me something smart. And I kept being intimidated by this book because I knew it needed to be so great. Had to be amazing, because this was going to be my big book, like Frank McCourt’s big book was his. And when I finished writing wisdom of the men in Venice, Italy, I went to Venice, Italy for two weeks so that I could be inspired by the architecture, the ingenuity, the genius of this city that rises up out of the ocean. When I finished writing that book, it was about seven o’clock in the morning on the 10th, the Day of dictations. And I thought to myself, is that it? Is that all it is? Here, I had put in stories of five presidents in the United States, Dr. Oz, Rolling Stones, and Mick Jagger. military generals, Buzz Aldrin walked on the moon, and amazing women, Martha Stewart, Ice-T and Oprah Winfrey, and Caitlyn Jenner, all the most amazing people of the 20th and 21st century are all in this book. And I’m asking myself, is that it? Is that all there is? And I did, I was like, 100%, honest, I pulled no punches. And I told you, I get in trouble. Because I’m too direct. I was so completely direct in this book. And I was communicating on the highest possible levels. And I said to myself, is that it?

 

Clint Arthur  51:45  

And I thought to myself, Well, look, thank God, I did all of this. I went, I pulled out every stop in creating this book. I said, if that’s not enough, what could possibly be enough? That’s the way you have to work in this life, I really do believe it, you have to give it every single thing you’ve got. Because the key problem that we all have, as experts is not believing that we’re good enough, not believing that our stuff is good enough.

 

Richard Matthews  52:15  

Yeah. Imposter syndrome. So how do you help your clients answer that question? 

 

Clint Arthur  52:22  

First, you have to know that that question is going to be coming. Second, you have to be the best professional that you can be and do the best job that you can do. And when the question comes along, you have to expect that it’s going to be there and you say, I’ll tell you who I am. I’m the guy who met every major celebrity and five presidents in the United States and wrote the book, as my 21st best selling book and has been a writer for more than 40 years and did everything I could possibly do. I put everything that I had into the work. And that is got to be good enough. And that’s what you as a professional need to do.

 

Richard Matthews  53:02  

That’s one of the things that I do with my clients, people that come to me talking about the imposter syndrome, I was like the imposter syndrome, first, you have to realize is it comes up and it has two ways of going either it’s true. And then it’s not the imposter syndrome, because you’re actually an imposter, you don’t have the skills to back up what you say you do, in which case you need to develop the skills, then you would need to do the work you need to show up and actually put the time and effort and be the expert you say you are or you need to look back on your body of work. And answer the question with that body of work and be like, Look, I’ve done this. I’ve been there I’ve crossed the crocodile infested river many times. And answer that question for yourself by seeing the body work you have.

 

Clint Arthur  53:43  

Yeah, be a real expert, be a true subject matter expert, do your best, I can’t help you to be a better doctor. But becoming a better communicator with my help, that will make you a better doctor. I can’t teach you about medicine and how to operate on a leg. But communication I can help you with and that, you know it’s been proven that better marketing actually makes for a better customer experience with Airbnb apartments or anything, the better marketing the more you enjoy it.

 

Richard Matthews  54:19  

One of the things that’s interesting is I started a supplement company a number of years ago, and we took products that were already existing and like that, you could get from the manufacturer you could buy directly from the manufacturer on Amazon and like so one of them was a probiotic, you could buy this probiotic for $7.65 on Amazon for a bottle of it. And that bottle of probiotic is good product and there’s nothing wrong with it. It’s a great product actually from a great manufacturer, but because it’s just manufacturer, they’re not doing anything with their marketing. It’s like just a white bottle says probiotic on it, and then the bullet points is like probiotic the end, that’s it there’s no marketing. We took the same product and private labeled it and and put good marketing behind it and good storytelling and what it was on it we charged $35 For the same bottle.

 

Clint Arthur  55:06  

I knew that was the price. 

 

Richard Matthews  55:07  

Yeah. And people bought a lot of it, 

 

Clint Arthur  55:12  

And got better results, got better results with better results. 

 

Richard Matthews  55:15  

Yeah, better results and it had better reviews than the same product with a different label and the different marketing for the less price.

 

Clint Arthur  55:24  

100%. And that’s why, as an author, speaker, coach, entrepreneur, expert of any kind consultant advisor, you need to be perceived as a celebrity who can charge lots of money, because that’s how you’re going to deliver better service to your clients and better results for your clients. Because when they pay more, they’ll get better results.

 

Richard Matthews  55:42  

Yeah, absolutely. So I want to talk about the flip side of your common enemy. So if your common enemy is what you fight against your driving force is what you fight for. Just like Spider Man fights to save New York, or Batman fights to save Gotham, or Google fights to index and categorize all the world’s information, I want to know what it is that you fight for, your mission, so to speak, what is that?

 

Clint Arthur  56:03  

We are creating a community of celebrity entrepreneurs who are able to help their clients and change the world at the highest levels. That’s what it’s all about. Celebrities hang out with other celebrities, and they learn from each other. And the people who are most excited to work with you because you’re somebody special will be the ones who are willing to pay you the most amount of money and will get the best results.

 

Richard Matthews  56:29  

Yeah, it’s an impact. You’re creating the environment for impact.

 

Clint Arthur  56:36  

One of my classes is called Impact, influence, and income mastery. And I’ll be teaching that one again, here in Acapulco in April, you can find out about that at Clinttt.com CLINTTT.com. Why three T’s? My name is Clint Arthur with one T but one of my clients is a name science expert. And she said to me, Clint, I wish you had another T at the end of Clint because the T’s and all always end up on top. And I said huh, and another T I tried to get Clint.com with two T’s but I couldn’t get that. But I got clint.com with three T’s and it seems to be working out pretty good.

 

Richard Matthews  57:18  

That’s an interesting thing. I never would have thought that. So I want to flip and talk about some practical things. And I call this the hero’s toolbelt. It’s the practical portion of our show. And just like every superhero has a tool belt with awesome gadgets like batarangs, web slingers or laser eyes, or a big magical hammer, you can spin around and fly, I want to talk about the top one or two tools you couldn’t live without in your business could be anything from your notepad, to your calendar, to your marketing tools, something you use to actually deliver your products or your speeches, anything you think is essential to getting your job done on a daily basis.

 

Clint Arthur  57:53  

You know, I live in Acapulco, Mexico. So my MacBook Pro and my iPhone are essential to what I do. But those are devices, those are hardly tools. Real tools are the tools of celebrity entrepreneurship. And the two key tools of celebrity entrepreneurship are going on TV news, and talk show interviews on local and national shows. But local is almost as good as national, really, especially if you can do a lot of them like one of my students, Danny De Novo, she is an expert at happiness and beating loneliness. She’s done 85  television appearances in less than two years, Zoom has really opened up the possibilities for all celebrity entrepreneurs, to maximize the power of television for your own career and your own impact, influence, and income. The other one that I love more than anything and people say what’s your favorite thing that you do in your work. And the work that I do. The real work that I do is the marketing of what I do and the marketing of me. That’s my real work marketing myself. And that’s what real work for all experts should be is the marketing of who you are and what you do. Because writing stories and writing books and helping students to develop their own stories, that’s the fun, that’s like the hobby for me practically. The other thing that I love, love, love the work, the tool that I use in my marketing the most and love the most is celebrity photos, meeting giant celebrities, getting photos with them, and creating stories about our experiences together. That’s a tool like nothing else. Nothing can compare to photos and stories of you and experiences with major celebrities.

 

Richard Matthews  59:47  

Yeah, I had a guy on my podcast a while ago who was a movie producer. And he said, one of the most important things for the success of a movie was not the quality of the story. But whether or not you could get recognizables to agree, to act the story out.

 

Clint Arthur  1:00:07  

You hear a friend say, oh man, I saw the greatest movie the other day was amazing. You never say, oh, really? What was it about? You always say who’s in it? That’s the number one question for all entertainment. Who’s in it?

 

Richard Matthews  1:00:23  

Is the recognizables which I did not know that was a term until I talked to a movie producer. But in Hollywood recognizable means that the general populace knows that person’s name or face.

 

Clint Arthur  1:00:33  

See, when I was working for Arnold Kopelson as a production assistant on one of his movies with Nicolas Cage and Tommy Lee Jones, it was called Firebirds about the Apache attack helicopters. And we were in Kylene, Texas at Fort Hood military installation in a hangar. I was standing near the assistant directors who I was working for directly on the film, and he looks at me and he goes, you know, some, you’re even better looking than Nicolas Cage. And I said, so how come I’m not the star of this movie? And he said because nobody would give me the money to make this movie the millions of dollars if it was starring you. And I didn’t understand that. See, what people ask me all the time. Do you resent chasing the Hollywood dream for 13 years and driving a taxi for six years? And I say, actually, no, because that was part of my process of understanding the most important thing in business. Not just in Hollywood, but the most important thing in business and probably in life. When Brooke Shields interviewed me on the Today Show, they could have hired a million graduates of the Columbia Journalism School who would have gladly done the job that Brooke Shields did, they could have paid them $1 And a million people would have jumped at that opportunity. But they paid Brooke Shields a lot of money instead, why? Because of who she was. And I have graduated from the Wharton Business School. They don’t teach you this at Wharton, I have spoken multiple times at events sponsored by the entrepreneurship students club of Harvard Business School. I asked the president of that club, do they teach this at Harvard Business School? No, they don’t teach it at Harvard Business School. I spoke at USC business school at the Lloyd Greif Entrepreneurial Center there. When my daughter was a junior at USC. I asked the professor whose class I spoke at they teach this subject or this message at USC, she said no, no one ever has spoken about this at USC, who you are is more important than what you do or sell. That’s the most important thing in business. And I had to learn that the hard way by trying to become somebody in Hollywood where nobody wants to work with Nobodies, they only want to work with somebody’s.

 

Richard Matthews  1:02:57  

It’s interesting. I’ve noticed in my own career, in my own business, an agency that I run in our circles because the more I have worked with bigger names, the more I can close sales of other people in the space. And they’re like, Oh, you’ve worked with so and so or you’ve worked with so and so. And that’s the thing that gets people to say yes, more so than the quality of work I did for so and so.

 

Clint Arthur  1:03:23  

That’s a slightly different thing. Because those people are just influencers. They’re like, you know, that’s what’s called social proof. And that’s slightly different than what I’m talking about. What I’m talking about is called celebrity attachment. And in my world in my game, real celebrities are people who you don’t have to explain who they are to anybody. The Oprah’s the Martha’s the George Clooney is the Bill Clinton’s. Hillary Clinton’s those people, everybody knows who they are. Those are real celebrities. And that’s what I’m talking about who you know who like that.

 

Richard Matthews  1:04:05  

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Richard Matthews  1:05:38  

So I want to talk about some of your own personal heroes. Every hero has their mentors, Frodo had Gandalf, Luke had Obi Wan, Robert Kiyosaki had his Rich Dad, even Spider Man had an uncle Ben, I want to know who some of your heroes were, were they real life mentors, speakers, authors, maybe peers who are a couple of years ahead of you, and how important were they to what you’ve accomplished over your career?

 

Clint Arthur  1:05:59  

Well, Frank McCourt, Arnold Kopelson, Oprah Winfrey, Dan Kennedy. It’s fascinating when I won info marketer of the year for Dan Kennedy. That’s when my real studying of his methodologies and philosophies really began. I mean, I had been doing and grasping to be good enough to win. But once I won, then I really started studying him harder than anything. And I chase that guy around the country and followed him around the country heard him speak all over the place. And I really focused in on one thing, that your number one job as an entrepreneur is to raise your status in the eyes of customers and prospects, because who you are is more important than what you do or sell. And that’s all I do. And that’s been my main focus of everything, all of my marketing. I also heard Grant Cardone, say something and I spoke at a conference where Grant Cardone was another one of the speakers and I said, Grant, what’s the most important thing you ever learned? He said, entrepreneurs biggest problem is nobody knows who you are. And I said, what would you have done differently in your career, he said, I would have invested more money sooner in my marketing. And once I heard him say that this was like 2013 or 14, maybe every good piece of marketing that came along, I bought it. That’s how I came to donate $25,000 to the Rolling Stones, favorite charity so I can meet the Rolling Stones and asked Mick Jagger, what’s the most important thing you ever learned, Sir? Mickey said, you can’t always get what you want. But if you try, sometimes you might find you get what you need. And I know a lot of people I don’t know, I mean, maybe you didn’t come here to hear about wisdom of the men or learning about celebrity entrepreneurship. But if you’re an author, speaker, coach, entrepreneur, expert, consult an advisor of any kind. That’s exactly what you need. And that’s all I’ve been doing. And God bless Dan Kennedy for turning me on.

 

Richard Matthews  1:08:08  

Yeah, absolutely. So one of the things that makes heroes heroic is that they live by a code. For instance, Batman never killed his enemies, he only ever puts them in Arkham Asylum. So as we wrap up the interview, get to the end here, I’m going to talk about the top one, maybe two principles that you live by in your life, maybe something you wish you had known when you first started out, way back in the Wharton Business School. Principle is you live your life by.

 

Clint Arthur  1:08:34  

My main principles that I live my life by are work hard, show up, do your best, have fun, and accept the challenges so that you can feel the exhilaration of victory. Those are the words of General George S. Patton, my favorite quote.

 

Richard Matthews  1:09:08  

Yeah. One of the things that I tell people all the time for one of my guiding principles is take the risk. Similar to accept the challenge, but it’s the idea that we vacillate a lot on things that we know we should do. And I found that all my biggest breakthroughs and the biggest wins and the biggest joys have come from taking the risks that I was afraid of.

 

Clint Arthur  1:09:33  

Fear is a great thing that goes to two other things. What I said on the Today Show was life begins where your comfort zone ends. I really do mean that and then Brookfield said, That sounds scary. And I said when it’s scary is when it’s great. When we moved out of the hotel and into the first rented villa in Acapulco I was so freaking scared. And then we walked in and it was paradise. And then when we were going to buy this huge mansion in Acapulco, and I was writing the big check. It was scary. But it turned out to be the best thing we’ve ever done. When it’s scary is when it’s great, my brothers and sisters, just accept the challenge.

 

Richard Matthews  1:10:07  

I showed you earlier before we got on, I’m in a RV studio. And it’s one of those things when you and your wife talking like what if we sell everything we own and put our kids in our life and our dog in our business in the back of a bus and travel the country for five years coming up here in May, that we’ve been traveling around the country. And you know, that’s scary. But at the same time, we’ve had some of the best experience of our lives. I’ve grown my business five times since we got on the road, and more. And it’s crazy that on the other side of fear, and the other side of scary is where some of the best stuff that you’ll ever do is.

 

Clint Arthur  1:10:27  

When it’s scary is when it’s great. What about the couple, did you hear about the couple, they were traveling the world from Australia, they sold everything they had so they could travel the world for 18 months, and they were in the Himalayan mountains when they heard about the pandemic and how the government of Australia said all citizens should return to Australia, just like the government of the United States said all citizens should return to the United States. When the United States government said that that’s when I started looking for the first Villa to rent in Acapulco. When everybody was going back. These people were in the Himalayan Mountains, they went back to Australia, where they had to be quarantined in a hotel at the airport for a month. And now look what’s happened to Australia with all the lockdowns and the tyranny that’s going on there. It’s unreasonable, unbelievable, you got to also be smart. And in this day and age, you want to live your life, you need to be a very discerning consumer of information.

 

Richard Matthews  1:11:42  

And a very discerning choice for citizenship or locations.

 

Clint Arthur  1:11:50  

I’m with you, definitely.

 

Richard Matthews  1:11:53  

Oh, man, that’s a wrap for our interview, I think it’s a good place to stop. But I do finish every interview with a simple challenge. I call it the hero’s challenge. And I do this to help get access to stories that I might not otherwise find on my own. So the question is simple. Do you have someone in your life or in your network that you think has a cool entrepreneurial story, who are they first names are fine, and why should they come share their story here on the Hero Show. The first person that comes to mind for you, 

 

Clint Arthur  1:12:19  

Dr. Amy. 

 

Richard Matthews  1:12:22  

And why should Dr. Amy come share her story here. 

 

Clint Arthur  1:12:24  

Because she is a doctor who is becoming a celebrity entrepreneur and is very committed and has a very pure love of helping people. And it all began with her love of babies.

 

Richard Matthews  1:12:39  

Babies are cool. I’ve got four of them.

 

Clint Arthur  1:12:42  

See, I gotta tell you, I’ll hook her up with you.

 

Richard Matthews  1:12:45  

Yeah, we’ll see if we can get an introduction after the show. But in comic books, there’s always the crowd of people at the end who are cheering and clapping for the acts of heroism. So as we close, what I want to do is where can people get your help in the future? Where can they light up the bat signal so to speak, and say, Hey, Clint, where can I get your help? And more importantly than where is who are the right types of people to actually reach out and ask for your help?

 

Clint Arthur  1:13:08  

If you are an author, a speaker, a coach and entrepreneur, an expert or consultant advisor of any time anybody who gets paid for who you are or what you know or do, then you should come and let Clint be your new BFF and go to Clint with three T’s dot com Clinttt.com, because the T’s end up on top, and I told you why.

 

Richard Matthews  1:13:32  

Awesome, thank you so much for coming on this show today, Clint. It’s been fascinating to hear your story and hear about the power of celebrity entrepreneurship. Do you have any final words of wisdom for my audience before I hit the stop record button? 

 

Clint Arthur  1:13:46  

You can do it. 

 

Richard Matthews  1:13:49  

Awesome. Thank you very much, Clint. Appreciate your time.