Episode 200 – Anke Herrmann
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 200 with Anke Herrmann – Taming Your Tech Monsters into a Profitable Online Business.
Anke Herrmann is a Business Coach & Tech Expert, and the author of Taming the Tech Monster. 18+ years ago she quit her software developer job in the UK to start her own creative business in Spain. Now, she uses everything she’s learned in the business, tech, creativity, and psychology to help tech-frustrated coaches with a big vision to build profitable online businesses and serve more clients better.
Here’s just a taste of what we talked about today:
The Tech Monster Whisperer
Anke Herrmann is known as the tech monster whisperer. She often hears people say, “Ah, the tech monster”. That definitely stuck and it’s usually how people find their way to her.
She works with coaches, experts, educators, and people who have a mission to offer their services online, but then feel like it’s a giant jungle, where it’s easy to get lost and there are predators lurking everywhere.
Anke’s job is to help people hack a path through the jungle and guide them through to make sure they don’t waste time and money buying another tool that isn’t actually the right thing because they’re solving the wrong problem.
She aims to keep the path simple and guide them through that process one step at a time so that they end up with a functioning online business that doesn’t take up all their time.
Seeing The Patterns
Having thought about her superpowers, Anke realizes that her zone of genius is the ability to see the patterns in the midst of chaos.
She can see the pattern and it’s almost visual. This applies when somebody sends her a photo of a dress, she looks at the dress and she immediately knows how to make it. The same way goes for software, translation, and business.
It’s the one thing she has seen that has become apparent — the process of creation is always the same. It’s always that same creative process it’s like taking that whole big vision, finding the path, and breaking it down. And making it happen one step and one iteration at a time.
Other Topics We Covered on the Show:
- Anke also shared where she came from and how her sewing business made her the person she is today.
- Then, we talked about Anke’s fatal flaw in her business. Being the person who always says YES to all her clients has been a struggle in her business. Over the course of time, she eventually learns how to say NO and realizes that NO doesn’t mean they will be upset. Just like YES doesn’t mean they will be happy.
- People who offer and believe in fast results such as “Make six figures in six weeks by following my six-step proven success formula” is Anke’s arch-nemesis in her business.
- To help people bring their ideas to life and reach their dreams is Anke’s driving force at Taming the Tech Monster.
- Lastly, Anke’s guiding principles are: NO is a perfectly a complete sentence and always following the pull of inspiration, rather than the push of fear.
Recommended Tools:
Recommended Media:
Anke mentioned the following book/s on the show.
- Taming the Tech Monster by Anke Herrmann
- The Top Five Regrets of the Dying by Bronnie Ware
The HERO Challenge
Today on the show, Anke Herrmann challenged Angela Durrant to be a guest on The HERO Show. Anke thinks that Angela is a fantastic person to interview because she has built several businesses despite going through a personal struggle. She’s definitely an example of resilience and kindness and having this attitude of getting stuff done. Her story is amazing.
How To Stay Connected with Anke Herrmann
Want to stay connected with Anke? Please check out their social profiles below.
- Website: TamingTheTechMonster.com
- Facebook Profile: Facebook.com/Herrmann.Anke
With that… let’s go and listen to the full episode…
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Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?
The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.
They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.
All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.
Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.
Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness, attention, & authority in your niche without you having to life more a finger to push that “stop record” button.
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