Episode 193 – Fred Joyal

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 193 with Fred Joyal – Cultivating The Superpower of Boldness.

Fred Joyal is an author, speaker, entrepreneur, and business advisor. Along with a lucrative career in advertising and marketing, he co-founded the most successful dentist referral service in the country, 1-800-DENTIST. Over 30 years, Fred generated over $1 billion in revenue. He has written two books on marketing, dabbled in stand-up and improv comedy, acted in bad movies and excellent TV commercials, and visited over forty-four countries around the world.

He has also been awarded the Conrad Hilton Distinguished Entrepreneur Award by Loyola Marymount University, as well as an honorary Doctorate of Arts from the University of Rhode Island, and he sits on the board of directors for The Children’s Dental Center of Greater Los Angeles. He is an avid chess player, cyclist, world traveler, mediocre tennis player, and even worse golfer.

Here’s just a taste of what we talked about today:

Fred’s “Batman” Training

A simple visit to a friend’s workplace in Los Angeles inspired Fred to work at an Ad Agency. But without a clue on writing for advertising, the General Manager of the Ad Agency could not hire him. So he went to a night school for 6 months where he learned the martial arts of advertising from creative directors.

After 6 months, he got his first job at an Ad Agency. He became very good at doing advertising that worked. But he didn’t really want the career arc in advertising because it swoops up income but falls off a cliff at 50 years old and he can’t make a 10th of the money he used to make.

It just so happened that his friend got an 800 number that can be turned into a business. Believing in Fred’s advertising skills, his friend licensed him the phone number. Together with another friend, they started beating the streets and found 1-800 Dentists.

Creative Persuasiveness

The easiest way to frame Fred’s superpower is his ability to creatively persuade people around him. He can really get creative in the advertising and marketing part of his business. When his writing blossomed he developed the ability to effectively and persuasively communicate. And it eventually became a reflex.

His superpower all started at the Ad Agency and the night school he attended where he learned how to craft messages. Those experiences allowed Fred to hone his skills.

People would sometimes bring him into a room to ask for some title suggestions for a webinar. And for three minutes he would be able to craft a title. They would laugh and say that he’s like a vending machine, they put in a quarter and they would get what they exactly need.

Other Topics We Covered on the Show:

  • We have also talked about Fred’s fatal flaw in his business. One of the things he struggles with is the urge to spend money. He was able to overcome this type of flaw by completely abdicating control of the business operation and became a listening CEO.
  • Fred shared his biggest piece of advice for up and coming visionary leaders who have a small team and are looking to grow.
  • Then, Fred also discussed the meaning of a war chest and the main reason why having one in your business is beneficial.
  • Having a lot of trouble getting their clients (the Dentists) to understand the value they are getting for the amount they pay them is Fred’s common enemy at 1-800 Dentists.
  • We also discussed the importance of communicating the value that you provide to your clients.
  • Then, we talked about Fred’s driving force in his business. His Mission has evolved ever since he published his book SUPERBOLD. It is now his mission to help people harness their superpower, so they can chase their dreams and live life without regrets.
  • Fred gave some suggestions on how to get good at talking and interacting with the camera.
  • Lastly, Fred’s guiding principle is to lead with his giving hand in every situation without expecting a direct return.

Recommended Tools: 

  • Evernote
  • Notebook
  • Watch your videos to gain confidence
  • Learn how to sell

Recommended Media:

Fred mentioned the following book/s on the show.

The HERO Challenge

Today on the show, Fred Joyal challenged Spencer to be a guest on The HERO Show. Fred thinks that Spencer is a fantastic person to interview because he started an amazing business that is growing because he takes feedback and aims to get better at what he does. It is very impressive how he runs his team and delegates tasks to micromanagers. His entrepreneurial journey is something worth listening to.

How To Stay Connected with Fred Joyal

Want to stay connected with Fred? Please check out their social profiles below.

With that… let’s go and listen to the full episode…

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Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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