Episode 191 – Josh Zepess

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 191 with Josh Zepess – Bringing Humanity & Profitability Back to Every Business.

In a world where dreams are crushed, souls are forgotten, and rust never sleeps, The Identity Archaeologist Josh Zepess is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC – Return on Conversation – so they can profit more without grinding more.

After decades on the corporate farm as a shy, introverted engineer, he realized that the cubicle could no longer contain him. So he escaped. It was a rocky road through entrepreneurship in the financial and gym industries until he finally stopped ignoring his genius. Now he profitably plays in it every day.

When he’s not digging for business gold, he flies airplanes, brews beer, runs long-distance obstacle course races, and sets the bar low as a semi-professional comedian (not the funny kind!)

Here’s just a taste of what we talked about today:

The Driving Force Behind Identity Archeologist

Josh’s mission is to bring humanity back to business. He aims to get rid of ‘professionalism’ because it makes people live their business and personal lives differently. And if it’s two different people, one has to be a lie which may not be profitable and a difficult life to live.

Everything Josh does in his business—whether creating personal brands—is about helping people present or network better and getting their message out to the world. His mission is what fuels him to do the work he does at The Identity Archeologist.

Getting into Personal Branding

Josh was a good ‘soldier’ who did everything he was told to do, he went to school, got good grades, and climbed the corporate ladder. He was a shy, negative, skeptical, introverted engineer for 20 years.

One day, everything he thought was right suddenly wasn’t so right anymore. He was no longer as happy as he wanted to be, wasn’t as wealthy as he needed to be, and wasn’t free. All these realizations brought freedom to his life and asked himself about his genius. The answer to his question is how The Identity Archeologist was born.

Other Topics We Covered on the Show:

  • Josh busted the myth that was taught in school about interpersonal competition in business.
  • We also talked about the importance and benefits of asking better questions to yourself.
  • Then, we uncovered Josh’s superpowers. His ability to help people discover their personal brand is what allowed him to bring success to his clients.
  • Being too smart has been Josh’s kryptonite. It was later on in life when he learned to ‘start dirty’ — an action that helped him overcome his flaws.
  • The connection between the concept of ‘starting dirty’ and completion stacking or micro completion.
  • We switched gears a little bit and talked about Josh’s arch-nemesis in his business. One of the common enemies in his space is the marketing myth that says, “Marketing is everything and marketing is the answer”.
  • To bring humanity back to businesses is Josh’s driving force at Identity Archeologist.
  • Lastly, Josh’s guiding principle is to practice honesty from a place of love and compassion.

Recommended Tools:

Recommended Media:

Josh mentioned the following book/s on the show.

The HERO Challenge

Today on the show, Josh Zepess challenged Scott to be a guest on The HERO Show. Josh thinks that Scott is a fantastic person to interview because he has a passion for helping people and currently working on a business called Hero To You. He’s a psychologist by trade and will surely have an amazing entrepreneurial story to share.

How To Stay Connected with Josh Zepess

Want to stay connected with Josh? Please check out their social profiles below.

With that… let’s go and listen to the full episode…

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Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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