Episode 185 – Shaahin Cheyene

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 185 with Shaahin Cheyene — Improving Ourselves by Chasing Excellence, Not Money.

Shaahin Cheyene is an award-winning entrepreneur, writer, and filmmaker based in LA. He is the CEO and Chairman of Accelerated Intelligence, an Amazon Marketing & Advertising Agency. Through Accelerated Intelligence, he manages the selling of his products & helps brand owners scale their online sales — not just in Amazon but in other platforms as well: eBay, Shopify, & Walmart to name a few.

Shaahin shares his passion for Amazon through his course: Amazon Mastery.

Here’s just a taste of what we talked about today:

Life in the USA as Refugees in the 70s and 80s

We started off the conversation with Shaahin by exploring his family’s early years in the USA as refugees from the Iranian Revolution.

Shaahin recounted what life was like as a refugee in the USA — living a lower-middle class existence in an upcoming suburb in Los Angeles called Pacific Palisades. We explored the beauty and drawbacks of his experience and what ultimately inspired him to burn ships and set off to seek his fame and fortune at the age of 15.

A Better Way to Party in the 90s with Herbal Ecstacy & a Billion Dollars in Revenue

Next, we explore Shaahin’s arrival at the electronic music and rave scene through his first mentor.

Shaahin was not there to simply party his nights away. We talked about how he studied the rave space, how he determined how money was made in these events, and his attempt at a slice of the cake.

So how did Shaahin profit from the rave and club scene?

“I had enough fortitude and self reflection to understand that crime was not going to work for me. But I needed to figure out a way around it and in that moment, it struck me. If I could come up with a legal, natural, and all organic version of this ecstasy using herbs, then I can make a lot of money.” shared Shaahin.

And this quickly launched Shaahin to millions of dollars in revenue.

Other Topics We Covered on the Show:

  • We talked about where the Herbal Ecstacy brand is today after its banishment from the market and what its story is right now. [00:30:32]
  • Shaahin discussed his transition from getting his products banned to finding new ventures and growing new businesses. [00:32:08]
  • We also dove in on Shaahin’s efforts to empower people to see that there is success on selling on Amazon [00:37:33]
  • And then, Shaahin describes the Amazon platform in detail. What can people expect if they want to start selling on Amazon? Shaahin shares the culture and hacks among the most successful sellers on Amazon. [00:43:21]
  • Next, we talked about Shaahin’s storytelling and influence as his superpowers and how these superpowers offset his long list of things he is bad at. [00:51:40]
  • Shaahin shared great advice — especially towards young entrepreneurs — on how to protect yourself from people who just want to take advantage of your success. We take a look at how Shaahin judged relationships and determined which people were authentic. [01:03:41]
  • We went on to the conversation and talked about Shaahin’s arch-nemesis. One of the flaws that he constantly runs into in the context of his clients is perfection paralysis. To overcome this mindset, Shaahin teaches them the three elements—knowledge, courage, action which he also discussed in his book Billion. [1:11:54]
  • To impact as many people to create recurring revenue by starting ecommerce businesses is Shaahin’s driving force. It is his goal to give back people’s life, hours and allow them to create foundational wealth.
  • And then, we get to know two of Shaahin’s guiding principles and those are: to be authentic and become a student of influence.

Recommended Tools: 

Recommended Media:

Shaahin mentioned the following book/s on the show.

The HERO Challenge

Today on the show, Shaahin challenged Bart Baggett to be a guest on The HERO Show. Shaahin thinks that Bart has an amazing story and would make a fantastic person to interview because. Bart has written a book called Success Secrets of the Rich and Happy.

How To Stay Connected with Shaahin Cheyene

Want to stay connected with Shaahin? Please check out his social profiles below.

With that… let’s go and listen to the full episode…

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Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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