Radically Refine Your Wellness with Vibrant Health Guru Gunther

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Gunther Mueller  0:01  

Yes. And what happens to most people is they get right away trapped in the problem solving reality of how. And I’m here to tell you, you don’t have to worry about how you have to get crystal clear on what you want. That clarity is the power and the universe or I want to call it the quantum physical field, the infinite field of possibilities will present. The circumstances, the people that conditions the opportunities that align with that true choice when you are clear on that true choice, the how takes care of itself. The how shows up.

 

Richard Matthews  0:45  

Heroes are an inspiring group of people, every one of them from the larger than life comic book heroes you see on the big silver screen, the everyday heroes that let us live the privileged lives we do. Every hero has a story to tell, the doctor saving lives at your local hospital, the war veteran down the street, who risked his life for our freedom to the police officers, and the firefighters who risked their safety to ensure ours every hero is special and every story worth telling. But there was one class of heroes that I think is often ignored the entrepreneur, the creator, the producer, the ones who look at the problems in this world and think to themselves, you know what I can fix that I can help people I can make a difference. And they go out and do exactly that by creating a new product or introducing a new service. Some go on to change the world, others make a world of difference to their customers. Welcome to the Hero Show. Join us as we pull back the masks on the world’s finest hero preneurs and learn the secrets to their powers their success and their influence. So you can use those secrets to attract more sales, make more money, and experience more freedom in your business. I’m your host, Richard Matthews, and we are on in 3…2…1…

 

Richard Matthews  1:40  

Hello and welcome back to The Hero Show. My name is Richard Matthews. And today I have the pleasure of having on the line, Gunther Mueller. Gunther are you there?

 

Gunther Mueller  1:47  

I am here Matthew. I mean, Richard, sorry.

 

Richard Matthews  1:49  

That’s all right. I’ve got three first names and it’s always confusing. It’s Richard William Matthews. And people always laugh at me. They’re like, how did you get three first names? I’m like, I don’t know, it just happens.

 

Gunther Mueller  1:59  

Yeah. A pleasure to be here on The Hero Show. Excited to have an amazing conversation with you.

 

Richard Matthews  2:04  

Yeah, me too. So you said you’re calling in from north of Phoenix. Is that right?

 

Gunther Mueller  2:09  

Yeah, a little town called Anthem Arizona where the theme is life in abundance was created in 1999.

 

Richard Matthews  2:16  

And you guys hit that 140-degree weather temperature for the summer that we all know you have out there.

 

Gunther Mueller  2:22  

It doesn’t quite get that hot, in June and July we had you know 123, 118 stuff like that. We’re down in the 90s now with a little bit of monsoon season some rain. So little more humidity right now.

 

Richard Matthews  2:35  

Yeah, we’re out in Florida right now for those of you who are following where we’re traveling. So we’re in Central Florida and it rains here every afternoon at like three o’clock, you could set your clock to it’s kind of fun. 

 

Gunther Mueller  2:45  

Nice.

 

Richard Matthews  2:45  

So what I want to do before we get anywhere is just dive in a little bit to who you are in your bio. And then we’ll start talking about your story. So you are the founder of the Develop Your Magnetic Mind. So the dream life masters, is that right?

 

Gunther Mueller  3:02  

Yeah, I created Dream Life Masters, which is comprehensive coaching. There’s a guy named Chris Duncan, who actually developed the magnetic mind method. He’s out of the Gold Coast in Australia. So I’m one of the few certified coaches in the world teaching his method.

 

Richard Matthews  3:17  

Awesome. So what I want to start the show off with is find out what you’re known for, What is it that you do and who do you do it for?

 

Gunther Mueller  3:25  

So in my life, I’ve reinvented myself several times as an entrepreneur. So I started off in the food distribution business, I’ve been in solar, I’ve been in coffee, I’ve created America’s freshest coffee and I had many gyrations. Most recently, I was in the medical space for about 10 years working with hundreds of physicians working in the Healthy Aging industry, optimizing health and that’s been an exciting field and that led into mindset and growth in our mindset is really most important. Everything whether you’re an entrepreneur, your private citizen, mindset is everything and how we manifest the reality that we’re having. So all of my entrepreneurial experience, all my business acumen, I’m in the venture capital space right now also. So there’s a lot of things that I do that give me a very cool viewpoint in helping people understand how to get what they want, how to get the results that they want in their life sooner than later.

 

Richard Matthews  4:33  

So most of what you do now is helping other entrepreneurs achieve their goals. I assume one on one coaching or group coaching?

 

Gunther Mueller  4:43  

I do group, I do some one-on-one in the venture capital space, of course, looking at companies that need to get to the next levels or reviewing business plans, understanding how to take things to the next level based on 30 years of experience doing it for myself.

 

Richard Matthews  5:01  

Absolutely. So what I want to get into first is your origin story. I want to hear the story of how you went through all of the different businesses to where you are now. We talk about on this show, every good comic book hero has an origin story and it’s the thing that made them into the hero they are today. Were you born a hero? Or were you bit by a radioactive spider that made you get into serial entrepreneurship? Or did you start a job and move into entrepreneurship later in life? But basically, where did you come from?

 

Gunther Mueller  5:29  

So I grew up in New York City and left there at about 18 years old. I was a real fanatic about skiing. So I moved to Colorado to get close to the bigger mountains and went to the University of Colorado. For that first part of my life, I followed the rules. I did what my parents said, get good grades, you got to do these things to make it in life. But there was always this nagging voice in the backside of my head that was saying, look, there’s got to be a better way, there’s going to be an easier way to do this. So getting a job became very unacceptable to me. And having to create my own path in life, creating my own income, being responsible for my own thing is the path that I took very early on. So in the beginning of my entrepreneurial journey, I learned how to sell meat and seafood door to door and I did that for 10 years. And the guy that trained me on how to do that. He said, look, if you can do this, there’s nothing in life that you can’t do because let me tell you, I’ve taken more no’s in my life. I’ve had more doors slammed in my face. I’ve had more times people tell me no than tell me yes. And at this point in my life, I’ve sold hundreds of millions of dollars worth of products, and I’ve started several great companies, launched them and sold them. It’s been an amazing ride, an amazing journey. But it started with the ability to learn how to sell.

 

Richard Matthews  6:57  

Yeah, so where was the first place that you learned how to sell what was that first experience?

 

Gunther Mueller  7:03  

It was in Colorado. I had been in the seafood industry up in Alaska for many summers, I learned a lot about seafood, its distribution, and freshness. And these are the days before Costco or Sam’s Club or something like that. I built the distribution route of about 3000 customers that I saw every six weeks, so all repeat customers, people that I delivered great products to, and like I said, I did that for about 10 years. At the end of that, I turned it into an online company. So back in 1997, 1998, when people were just getting email addresses or getting comfortable with putting their credit card information online, I turned into an online company, it was competing with companies like Omaha Steaks and Bell do cheese and Felter Brothers big mail-order companies, those were the first companies that easily kind of slid into the internet paradigm. Because they were big mail-order companies, and they knew how to ship and then you had to deliver stuff to people’s homes.

 

Richard Matthews  8:06  

Yeah, and so that was your first distribution stuff and you said you moved from there, into coffee, and then the medical space.

 

Gunther Mueller  8:13  

Yeah, I first moved into restaurants. I had this bright idea as an entrepreneur that instead of me going to see my customers, I’d rather my customers come and see me. And having been from New York, I was a New York pizza aficionado. And I met up with another entrepreneur in Colorado that was bringing New York style pizza by the slice. It was on the campus at CU Boulder, where I had experienced it and I had lived in Littleton Colorado. And it was literally what I call an entrepreneurial seizure, I wanted that pizza delivered to my home. So I opened a store. And I just did it. And I didn’t really think through it very well. But that was the beginning of a 14-year episode owning multiple restaurant locations, and really following the principles of being a business owner or not working in the business or being a business operator, but really learning how to be a business owner.

 

Richard Matthews  9:09  

Awesome. So just out of curiosity, since you’ve been in so many different business spaces over your entrepreneurial career, just looking back on it, what’s your favorite space that you were in? When you look back you’re like, it was a lot of fun.

 

Gunther Mueller  9:26  

They were all a lot of fun to create. My personality is one as soon as it’s created and as soon as it’s done, I want to go on to the next thing. So I’m not a good manager, I’m not a good one to stay after it’s built and it’s up and running and it’s humming along and my personality gets very tweaky and I’m like alright on to the next thing and that’s kind of why I like the venture capital space because I get to look at a lot of projects I get to look at a lot of great ideas and determine what deserves kind of funding and what doesn’t what’s going to make it what’s not going to make it. So I love that creation process, which is why I’m here to share what I’m sharing now because to me, it’s about creating, it’s about creation, I believe we’re all super conscious creators, we just don’t know how to do it. And when you learn how to do it, it really changes the whole fun in life.

 

Richard Matthews  10:22  

And I feel like that’s a really good segue into your superpower, we say every iconic hero has a superpower, whether that’s a fancy flying suit made by genius intellect, or super strength, or the ability to call on Thunder from the sky. In the real world, we have what I call a zone of genius. And that’s either a skill or a set of skills that we’re born with you developed over your career, it really helped energize everything else in your life. And the way I frame it for people is if you look at all the skills that you’ve developed over your career, there’s probably a common thread that ties them all together, and that common thread is where your superpower lies. So with that framing, what do you think your superpower is in business?

 

Gunther Mueller  11:01  

Well, I know that my superpower in business is to take the complex and make it really simple for the layperson to understand. So in my 10 years of working in the medical space, I was able to take the very complex nature of hormone optimization, nutritional optimization, and working with medical professionals and their clients or patients, I was able to take really complex things like thyroid optimization, testosterone, estrogen, vitamin d3, B12, and all these things, and really talk to a patient and help them understand what optimization was all about, and why they needed to do it as soon as possible. So getting lab work done was really the impulse. And then interpreting that lab work through a different set of eyes, or through a different lens. So my superpower has been to take the complex, what I’m doing now is taking the complexity of the quantum physical reality, and bringing it down into five practical action steps that anyone can take to create the life they love. So that’s really my superpower, take the complex and make it really simple and possible for you to take action now.

 

Richard Matthews  12:15  

Yeah, I really like that, I call that skill or that superpower, the ability to put the cookies on the lower shelf. 

 

Gunther Mueller  12:22  

There you go, yeah. I like that 

 

Richard Matthews  12:25  

You take them on the lower shelf and kids can reach them so that they can get the cookies. So I want to talk about a couple of things that you mentioned there. And one of them is what you do now, in the metaphysical space, the five steps. And one of the things I’ve been learning a lot recently about how human beings and sort of everything is energy and how energy moves, and how all quantum states of matter are measured and energy, if I’m understanding that correctly, so I’m really curious to see how you’re applying that to entrepreneurs and achieving goals. So I don’t know if you want to take a few minutes and talk through those five steps briefly. I don’t know how to ask the question well enough, cuz I don’t really know the space well enough to ask you a smart question.

 

Gunther Mueller  13:14  

I totally get what you’re asking. So in a nutshell, the personal development movement is broken. Because it’s been requiring us to go back and fix ourselves to get what we want. And I’m here to say you’re not broken, there’s nothing to fix. And success is not personal. Success is all about the structure in the quantum field. It’s all about understanding the five steps, which are true choice, creating structural tension, getting into the emotion, the end result. And what’s new and revolutionary. What I’m sharing with your audience today is this 15-minute magnetic mind recode, where we literally download an update into the subconscious program that allows the identity to shift so that the current reality can be different. See if the identity never shifts if the identity never moves, and we have a lot of self-sabotaging identities that we’ve built over a lifetime, which creates a stuckness or an oscillating nature, in our experience, a lot of the entrepreneurial experience is three steps forward, two steps back one step forward, half step back, we never quite get what we want. And it’s like we can touch it, we can taste, we can smell it, but it doesn’t stick, and we can’t have it. So we get snapped back. We’re getting snapped back to the identity that we’ve crafted over a lifetime. And when we understand this structure, we can make that change and we can manifest different results.

 

Richard Matthews  14:47  

So what’s the process of making the change of changing your identity?

 

Gunther Mueller  14:52  

So what has to happen is that subconscious program that we are either aware of or unaware of needs To change think of Windows 10, running your computer or iOS running your computer every once in a while they send down an update, you install the update, you restart the machine, and now the machine hopefully runs in a more efficient manner. As we grew up in life with school, parents socialization, we adopted or installed certain choices that we made to reduce pain and increase satisfaction in our life. That’s the general human condition, we want to reduce pain and increase satisfaction or pleasure. So we do that in three big buckets, we do it in the area of money, we do it in the area of love and we do it in the area of health. Those are really the three big buckets. And there might be a fourth bucket that’s like miscellaneous where some things don’t fit. But generally, the human condition is one in which we want more money and freedom and abundance, we want more love and intimacy and better relationships, and we want more vibrant health. And when we look at the conditions that we have, and where our problems, quote, unquote, lie, it’s in one of those areas. And so we’ve been taught through our life to solve problems, this goes to our goal setting. We’ve been taught SMART goals where we put a goal down, we choose the five steps to solve the problem, and we put a date next to them. And we sign the bottom and we make a commitment to achieving that goal, what happens? The date goes by, and we still don’t have what we want. So we become depressed. And we may even get to the point that goal setting is a waste of time or it doesn’t work. And it’s not for me, and I just can’t have what I want. And so we go back to personal development and thinking there’s something wrong with us, there’s something we need to fix to have what we want, or we need to get better or more capable, or more worthy or good enough to accomplish that which we want. And I’m here to tell you you’re not broken, there’s nothing to fix. It’s just a structural makeup in the mind, that relates to the identity. We just need to get the identity to shift so that we can actually attract that which we want into our personal experience.

 

Richard Matthews  17:14  

It reminds me of one of the concepts that I teach when we’re doing educational materials. And we use a framework that’s like at the beginning you have what I call the Be, Do, Have. It’s where someone is before they go through your training material. And we repeat that on the other side, it’s like, they’re Be, Do and Have, and you start with who they are. Who they are now, it’s either things that they are that they wish they weren’t or things that they wish they were that they aren’t. And so that’s the first part because when you change who you are, then the next part is it changes what you do. And so we go through, we talked about things that you have to do that you don’t want to do or things that you wish you could do that you can’t. And when you change what you do, then it changes what you have. So the have is the same thing, it’s either things that you wish you have, that you didn’t or things that you have that you wish you didn’t. And we sort of frame those all the way through. But you always have to start with the identity, to be part of that.

 

Gunther Mueller  18:24  

Yeah, you’re right, I love the Be, Do, Have, I just don’t like the amount of problem-solving that you have to do and the paradigm that you just laid out. So I am more about making a new choice. And that is choosing what you love, what is the end result? What is the experience you’d love to have, and not focusing on really how you’re going to get it done? Because what we focus on grows. And if we’re focusing on how we need to be something or how we need to do something, or how we’re going to get to have what we want, we’re still in the problem-solving reality. And this is the fundamental structural shift. Look, success in anything is not personal. It’s completely structural. And when you learn how to shift the structure, this is truly the only way that we actually get what we want. There is no other way to get what we want, we have to shift the identity. And when we learn how to shift that it opens up the doors to what we would love to experience what we want more than anything else. The problem in our life is that we’re focused on too many things. There’s so much noise, and we’re not sending a clear signal of what we would really love to the field of infinite possibility so that we can actually collapse the one possibility that we want into our present moment experience. So there’s confusion. This is why we manifest and we do create a lot of things sometimes that we don’t want. It’s because we’re focused on what we don’t want rather than what we actually really do want. Does that make sense?

 

Richard Matthews  20:04  

I want to connect something that I thought about while you were talking about that, I don’t know if this is accurate or not. But in the world of storytelling, particularly heroes, the structure of a story is what makes a story good. And so we hear that for the hero’s journey. And a story that’s told, even if it’s told poorly, like, the acting isn’t good, or the filmography isn’t good, but if you nail all the parts in the structure of the story, people will still enjoy it. That’s why you can have cold classics on stuff that are just low-budget films that don’t turn out well, like from a cinematic standpoint, but everyone loves them because they hit the structure of the story right. And I feel like it’s a good metaphor for what you’re talking about that the structure is more important than the form.

 

Gunther Mueller  21:03  

You are correct. So when the structure is right, the results can be had, and the structure is very much about in the mind, the mind likes to resolve tension. So we need to give the mind some tension, this is actually the step two in the magnetic mind process, which is we need to look at things just the way it is now. And the way we’d love it to be, the way it is now, and the way we’d love it to be without judgment, one of the key principles is that the future is not going to be better than the present, the future is just going to be a different experience. And when we label it as just being different, not better, we release that energetic connection to the current reality. Because we have to find contentment and gratitude for what is now because the truth is you created what is now. And so to classify it as bad or not wanted or anything like that is not profitable, it’s not serving the current need, all you want to do is choose where you’d love to go, instead of having a problem with the way it is now.

 

Richard Matthews  22:13  

Yeah, it reminds me of our travels, one of the things people ask me about our travel life is, how do you deal with the good and the bad that comes with traveling? Because it’s a very up and down kind of life. And everything from like, jumping off waterfalls, with your kids in the middle of the afternoon to the fuel pump dies, when you’re on the side of the road in the desert, and there’s no cell service or anyone to help you for hundreds of miles kind of thing. You have both of those experiences. And what is interesting is once you start living your life that way I call that the texture and contrast of life. Where a lot of people are, they’re trying to keep everything good. So they’re trying to keep it all sort of steady in the middle without realizing that it’s all good. And it’s part of what makes your life interesting. It doesn’t really matter if it’s perceived to be a good experience or a bad experience. When you look back on them. They create the stories that make up who you are.

 

Gunther Mueller  23:09  

Yeah, I would suggest that a life that was completely problem free is not a life that you would love. Because by nature, we are creative, we are creators, if there was never any challenge, or never any problem to overcome, it would be a thoroughly boring life. And that is not a life that you would choose or want. So the truth is what we’re seeking for in the human experience is more of a flow state where we can turn our thoughts into things and our desires come up and we can actually manifest our desires. And again, it’s not personal, it’s totally structural, that when you learn how to do that one thing and actually leverage the quantum physical truths of the universe. Look, Einstein said there are only two things in the universe, there is information and there’s energy. Be careful what you wish for, be careful what you focus on because that’s what’s coming at you. So we just need to create the discipline or the mindset or the understanding of the structure as to how to focus more consistently than not that which we want. So this applies in entrepreneurship. What kind of business do we want? Do we begin with the end in mind because many entrepreneurs have created companies and created businesses that they wind up hating, they wind up not liking their creation, they wind up not liking their business, it destroys their relationships and destroys their marriages. They wind up bankrupt sometimes at the end of the game in ways because they really did not focus on the end result of what that business was supposed to do, or what it was supposed to feel like when it was done or how it was supposed to support them at the end when it was created.

 

Richard Matthews  24:57  

That’s a brilliant point. And my turn of phrase for that is you have to be careful of the monster that you’re building.

 

Gunther Mueller  25:03  

 Right.

 

Richard Matthews  25:10  

I got really good clarity on that when I had my son, who’s going to be 12 now, so it’s been a while. When my wife told me we were pregnant with him, I remember telling her, I’m wanna be home every day for lunch with them. And every decision in growing my business and starting companies and stopping them all sort of fell on that, where I was like, if growing my company in this way meant that I was not gonna be able to be at home at lunchtime with my son, I wouldn’t do it. And it led all the way to the point now I run a couple of companies, and we travel full time. And I averaged four to six hours a day, four days a week working on two different companies because it’s all just sort of come to that one rule. And knowing this is what I want my businesses to do for me, I want them to allow me to choose to be at home at lunch with my kids.

 

Gunther Mueller  26:08  

You bring up a great point there, I call it, imagine your perfect average week. Imagine what you’re doing on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday, and really see yourself living that average perfect week. So in your case, a true choice or a true desire was I want to be home for lunch with my son, it’s just a choice. It’s a non-negotiable in your world, right? So everything else had to be created around that true choice. And when you set that intention, and you get behind the emotion of that true choice, you’re setting it into the field into that quantum physical field, that possibility existed for you, what you did was because you focused on that being the reality that you chose, you drew that present moment reality into your life, and you’ve maintained it, you have kept it as part of your life because it was a true choice for you. And it was non-negotiable. So you put the emotional energy behind it, you put the intentional choice behind it. And it actually manifested into the ability to run two companies through intentional choice.

 

Richard Matthews  27:23  

Yeah, and it’s one of the things that I don’t have a framework for. And it’s really interesting to see that you’re teaching that framework, because people ask me, how do you do this? I’m like, I just made that choice. And then everything else filters through it. And it grows, and it sort of becomes its own portion of your reality, if that makes sense.

 

Gunther Mueller  27:50  

Yeah, that’s a great example, actually. So you almost unconsciously created that reality for yourself, because like, you’re saying, you don’t have a framework, you can’t really point to how you did it. But you come up with the magic words that you just chose it. And that’s what I’m here to share with people that our power, in the present moment, is the power of choice. We’ve just not been taught to choose what we love. We’ve not been taught to choose what we want. We make choices out of default, we make choices by the process of elimination, we make choices by consensus, we make choices in a whole different way. But we’re not really choosing what we want, what we love, what we’d love to experience. And truly, that makes all the difference in how life comes with that.

 

Richard Matthews  28:38  

We’re taught through our stories, and through our education, and through our politics, and through all sorts of various things that we are a victim of our reality instead of creators of it.

 

Gunther Mueller  28:51  

That’s Right. We’re in reactive mode, we are reacting to the reality that we see presented to us.

 

Richard Matthews  28:58  

Yeah. And it’s like a 180-degree view shift to understand that, hey, we’re not a victim of reality, we are the creators of our reality. And that’s where you have to be responsible for the decisions that you make and realize that if you don’t like where you’re at, you can change it.

 

Gunther Mueller  29:22  

Yes. And what happens to most people is they get right away trapped in the problem-solving reality of how, and I’m here to tell you, you don’t have to worry about how you have to get crystal clear on what you want. That clarity is the power and the universe or I want to call it the quantum physical field, the infinite field of possibilities will present the circumstances, the people, the conditions, the opportunities that align with that true choice when you are clear on that true choice. The HOW takes care of itself, the HOW shows up.

 

Richard Matthews  30:06  

So here’s my question for you. How do you learn to make a true choice? And I don’t know if that’s a smart way to ask that question or not. But the thing that I see people struggle with is they don’t know what they want. They don’t know how to figure out what they want. So how do you get to that point where you’ve made a true choice? And I like that phrasing the true choice because it’s part of your soul kind of thing.

 

Gunther Mueller  30:33  

We could call it true choice, true end result, true desire, words that resonate differently with different people. But the way to do that is you really need to get some quiet time, you really need to get a piece of a blank paper out in front of you and think about that perfect average week, project into that future self of who you are. Now, this happens in the imagination, a lot of us have to exercise the imagination muscle a little bit. It’s not a waste of time. It’s not idle work. Some people think, Oh, I need to be busy doing my business, I need to be busy growing my business, it is more important for you to imagine what your business should look like or needs to look like to give you that life that you love. It’s more important to do that and to do the busy work of your business. Because until you’ve developed the clarity of what it is you truly want, you’re going to manifest chaos, you’re going to manifest more of what you don’t want. Let’s face it, look, what if it could be easy to manifest and create the business of your dreams. It doesn’t have to be hard. We’ve just been told that it has to be hard, that you have to work your guts out as an entrepreneur, that you have to make sacrifices as an entrepreneur, you have to do all these things potentially you don’t want to do to get what you want. It’s not true.

 

Richard Matthews  31:56  

Yeah, I can tell you that’s not true. Because my business lets me do everything I want. So a couple of things just on that I like the perfect week thing. One of the things I did a number of years ago, I don’t remember who encouraged me to do this, they were like, sit down and write a story of your perfect day. All the way from waking up till nighttime and I wrote that out. It’s three or four pages long. It’s like my perfect day. What’s interesting is over my life, as my life has changed, and I’ve had children and we’ve had different successes in business, my idea of what my perfect day is has changed and shifted. So I think one of the key points is understanding that what you really want is allowed to change and grow as you do. And I think the second part that’s really important to note about that is that’s such a valuable experience to go through to actually figure out what you want your life to look like, and when you get good at it when you start doing it regularly, at least that portion of something I do all the time is you start talking about your life not just to yourself but to your partner, to your kids to your close friends to your business people that are your mentors. And essentially like hey, this is the life that I’m looking to build right now this is where I’m going. So for instance in my life, we travel full time in an RV. Our next step is to buy a 50-foot sail yacht and sail port around the world. And there’s a lot of things that have to happen in order for that to work out for us, a 50-foot sail yacht cost about a million bucks and I know exactly how many clients we need in our business in order to afford that I know how much stuff I need to be able to take two or three-week trips to go if you’re going to go across the sea, you’re not gonna have internet connections, my business be able to run itself. So there’s a lot of things that go into like, what does my ideal day look like? In the future, it’s on the back of a yacht with my kids fishing. Whatever it is we’re doing, I don’t know exactly what it all looks like at this point. But I know that’s what my next goal is. And I talked about it to everyone. All my kids know what it’s like they know what the day is going to be like we do everything from will take a day sail trip when we’re next to the ocean and just hire a captain to be like, hey, can you teach us how to sail for the day, teach my son and my daughter how to run the boat. And it’s all geared towards knowing that’s where I want to go. So everything that I’m doing and thinking about is sort of fitting onto that next step of manifesting that.

 

Gunther Mueller  34:34  

So here’s the trick. The trick is for everybody listening, that you can have those dreams, you can have those ideas, you can set those visions, set those goals and what typically happens and you’re going to feel this in your body. There’s a resistance to having it there’s a resistance that comes up, and it could be the egoic mind that says, look, you can’t accomplish that, if that’s the big stretch goal or that’s something that’s just way out there, it’s going to take years or it’s going to take this many employees or it’s going to take this kind of dynamic, and man, that’s really huge, that’s a big stretch. And a lot of people will opt to just continue to play small, or just accept that mental self-talk that comes up. And that is the identities speaking. Because the truth here is, even though it may be possible, the question that your egoic mind is asking is, is it possible for you. And the truth is, the egoic mind likes the status quo, it does not like change, and it does everything to keep you safe, to keep you in the status quo to keep you surviving this thing we call life. And that’s what the conscious mind does. And it’s running under the subconscious program, where things have been installed into that program of basically what you have permission to do, what you’re allowed to do, what’s possible for you. And so the real trick here is this structural identity that needs to be changed that needs to shift what’s actually possible for you, what are you allowed to do? What do you have permission to do? And if we think about our extended family, friends, all the influences that are surrounding us in our life, it could be the news, it could be just media, in general, could be social media, could be everything that’s impacting that identity, and defining what is possible for you. And this is why the structure is so important. And it’s the only way to manifest what you want, you obviously have done a good job in your life of manifesting your desire, of becoming clear on what it is you want. And then taking the obvious action steps is step five, in the magnetic mind method, where you actually have to be in momentum, you have to be moving in that direction, you have to make obvious action steps that are in alignment with that true choice. You’re not just going to sit on a couch and manifest a Ferrari in your garage, just by thinking positive mental thoughts, or saying a million affirmations in your mind, you actually have to take some obvious action in the direction of that thing you say you want.

 

Richard Matthews  37:24  

Yeah, and one of the most powerful parts of that obvious action is they don’t even have to be big. 

 

Gunther Mueller  37:31  

That’s right.

 

Richard Matthews  37:32  

It’s just little things. I used to think as a young entrepreneur years ago, that the more I worked, the more I would get accomplished. And I found that the reverse actually to be true. But what’s interesting is that now I have one, maybe two things on any given day, that I’m like, I want to move this forward. And I don’t even have every day of the week, it’s just two or three days of my week, and I’m like, I’m gonna move something forward on my business. And sometimes it’s as little as I’m gonna write the headline for the next blog post. I’ll get to writing the introduction on the next day that I work on this. And you realize that it’s just a little bit of progress stacked over time, is exponential growth.

 

Gunther Mueller  38:24  

Yeah, it’s obvious actually, take it in the health space. For someone who wants to be more healthy and more vibrant, an obvious action might be to drink more water to hydrate, a little bit more to eat no less fast food, to figure out how to move your body a little bit more. Tiny little steps, but they’re in obvious alignment with the end result that you desire that you want. If you never take any action in that direction. And again, it doesn’t mean joining a gym, let’s say and working out five hours a day, five days a week, you’re not going to be able to keep that pace up. I don’t care if you got willpower motivation, whatever it is, it’s not going to last. So your point is excellent. And that look and obvious action does not have to be a big action. It just has to be aligned with the true end result with the true choice. It’s moving in a direction, knowing how much a 50-foot yacht costs. And let’s say what kind of features and bells and whistles you want on the yacht, and visualizing your son and you fishing off the back deck of that yacht. These are the seeds that get planted into the field of infinite possibilities. And you’re focusing on that one possibility. And over time, you’re drawing it into your personal experience into your present moment experience.

 

Richard Matthews  39:45  

I think the second part of that is giving yourself enough time to make a little progress every day. Because one of the mistakes I see a lot of particularly entrepreneurs make is we shift gears way too soon before we’ve got the thing that we said we wanted to drive for. And either, as you mentioned earlier, maybe it’s that ego popping in and saying you can’t do it, you actually started believing it or something. But one of my early mentors said we vastly overestimate what we can accomplish in a year and vastly underestimate what we can accomplish in 10.

 

Gunther Mueller  40:19  

Yeah. Would that be Tony Robbins, I think Tony Robbins is known for saying that.

 

Richard Matthews  40:24  

Probably it’sTony Robbins, I don’t remember who it was. But I remember hearing that as a young man. And being like, I just need to push towards what I want over the long term. And realize that 10 years is enough time to become world-class at anything.

 

Gunther Mueller  40:41  

That’s right. And you bring up a good point, which I like to use: the words there need to be gracious about manifesting that which you want the one to implant the thought to the listeners right now to use the phrase as soon as possible. Because our traditional goal-setting methods of putting dates on everything, and demanding that something is to be done in a certain amount of time, it does not serve us. So if you really want something and you really want to accomplish something, if you just set the timeline that I am moving towards this, and I will have this as soon as possible. And knowing that the universe or the quantum physical field is aligning the opportunities, the circumstances, all the how that needs to be developed, for you to have that experience. And there’s a graciousness with it, you know that it’s coming, you know that you’re bringing it into you, you’re taking the obvious action steps to move in that and you’re refining your capabilities, your knowledge, your know-how, your relationships, all of these obvious actions are what is drawing that ultimate true choice, that ultimate end result, that ultimate desire, into your present moment. And as soon as it comes into your present moment, it actually moves into your past. And your past becomes evidence of the fact that you can do it, that you can manifest it, that you can create it because of the old saying hindsight is 20/20. So you look back and you say, oh, I did that.

 

Richard Matthews  42:16  

Yeah, that’s one of the things that recently, in my life, probably within the last year or two started going back and looking at all the things that I set out to do 10 years ago and realized I’ve done all of them and then some. And you realize that when you work that muscle here’s the thing that I want to do, and then you just jump off the cliff and do it, I call it parachute building, you learn to build the parachute on the way down. That you do that over and over again, you realize that you can accomplish whatever you want. You can do whatever you want. And the thing that I think has been really powerful for me to understand is that it’s more about the journey because we enjoy desire than it is about the end result.

 

Gunther Mueller  43:04  

I’m going to suggest that we enjoy the progress.

 

Richard Matthews  43:08  

That’s a good way to put it.

 

Gunther Mueller  43:10  

Yeah, we enjoy the journey, but not so much the end destination or achieving success. But the human condition is one in which we enjoy being in progress, experiencing progress, things moving forward towards where we want to go. Because how many times have we accomplished something or gotten the goal that we wanted? And we get there and we say okay, that’s all there is, and so we get high for a couple of minutes. Maybe it’s getting that new car, maybe it’s getting that new house, maybe it’s getting this one thing you’re like, oh, okay, I got it now. And it’s kind of sometimes let down. It’s kind of like I’m here now what? And you move on to the next thing, why? Because you enjoyed the process of achieving it, the process of getting it, the process of moving towards it. That’s what the human spirit really enjoys and really loves.

 

Richard Matthews  44:04  

Yeah, one of the things that I’ve started to do in my head is things that I want enable experiences that I want. 

 

Gunther Mueller  44:14  

That’s right. 

 

Richard Matthews  44:16  

Everything from we wanted to buy an RV, we’re like on our second RV, we’ve been traveling for five years, and I remember we talked about it for five years and did the whole thing ahead of time the same sort of process until we were able to get our first RV and you get it you realize now we have it and our RV’s break you have to fix them and you have to take care of them and all the other things that go along with it. Before you have something you have this perfect picture of what it’s gonna be like and then you get there and the reality is different, it’s always different. And there’s nothing wrong with that. But you realize that as soon as you accomplish something in order to enjoy it. You have to, like what’s the journey that you’re doing with it? Like where are you going, what’s the progress you’re making? In our case, with the RV, we’re trying to hit all lower 48 states with our kids. And we’ll have accomplished that about five years time and then so we’re talking about the yacht is our next thing and just like we get the yacht it’s gonna have the same problem, we’re gonna get it, it’s super cool to think about and once you got it, you got all the life problems that go with being a yacht owner.

 

Gunther Mueller  45:21  

You know what they say about a boat, it’s a hole in the water that you throw money into.

 

Richard Matthews  45:26  

Yeah. RVs are the same way. For anyone who’s curious about that. But it’s the next step. So I want to move on a little bit and talk about your fatal flaw in business. Just like every Superman has his kryptonite, or Wonder Woman can’t remove her bracelets of victory without going mad. You probably have something that’s held you back. For me, it was a couple of things. One of the things I struggled with for a long time was perfectionism. Like I wanted to get something exactly right before I ship it to market, which meant that I had no real standard and never shipped anything to market. So it was a terrible standard to hold myself to, I had to learn how to overcome that. So in your experience, what is a flaw that you have struggled with? And how have you worked to overcome it? So our audience might learn a little bit from you?

 

Gunther Mueller  46:15  

So my kryptonite is impulsiveness. So the opposite of your perfectionism. I tended to move too fast. I think a lot of ideas are great ideas. And when I see an idea as an entrepreneur, I’m like, oh, let’s go do that, let’s jump on, let’s do it. And my kryptonite and my flaw has been not contemplating the outcome enough, but not really visualizing that end result. So my love for the creation, my love for creating something new overcomes a little bit of the thinking of, okay, what’s this really going to be like? What’s this going to feel like? How does this affect the other aspects of my life? How does it fit into the puzzle? How does this really manifest a life that I love in all aspects? So my thing has been impulsiveness that I’ve had to rein back in a little bit.

 

Richard Matthews  47:12  

So the obvious question is for people who struggle with that, how have you done that? How have you learned to rein in your impulsiveness, so that you’re, you’re actually following through.

 

Gunther Mueller  47:24  

I come really from the school of hard knocks that education is priceless. Because you don’t like the way it feels. When you don’t like the way something feels you learn from it. And trust me, the road to success is paved with failure. For any entrepreneur, any business owner that doesn’t get that, look, you learn not in your success, you don’t learn from your successes, you do learn from your failures, you learn what not to do, how to do something better. I’ve done that before. And I don’t want to do that again, because I don’t like the way it feels. That’s not me. That’s not who I am. That’s not how I want to live my average perfect week. And so there’s not, let’s say, some three-step algorithm that you can go through to insulate yourself from impulsiveness. If you’re an impulsive person, you can learn through being impulsive, and seeing how that results in your life. And then here, we come back to the word, you choose something different, you make a new choice because you have this experience in your life, your power is in what you choose next. It’s not that you screwed up eternally, or you’re broken, or you need to be fixed, or there’s something wrong with you, and you’re not getting the results that you want. It’s becoming absolutely clear on the next choice on the next thing that you’re going to attract into your life.

 

Richard Matthews  48:48  

Yeah. And I’m not sure why what you just said reminded me of this particular thing, but one of the things I learned recently from my health coach, and I think it’s kind of a beautiful thing is that every cell in your body is new every I don’t know what the date is, like every six weeks or something like that. And you probably know better than I do, but we’re talking like you get a new heart every couple of months, from a cellular level, it’s like completely rebuilt.

 

Gunther Mueller  49:18  

It’s longer than that, to get full cellular regeneration in your body is a complete cycle of about seven years,

 

Richard Matthews  49:24  

Seven years. So everything rebuilds itself, and the only thing that it takes to change who you are is making different choices. And it works in your body. It works with the outcomes in your life, it works everywhere, that you can’t permanently break yourself. Obviously, from the big thing so you can cut your leg off, that’d be bad. We don’t know how to regrow legs yet. But for the most part, your body can rebuild itself. You can rebuild your life, you haven’t made choices that have ruined who you are if that makes sense.

 

Gunther Mueller  50:05  

Oh yeah, even in you know medicine, we have regenerative medicine, we can use stem cells and exosomes and all different kinds of things to regenerate body tissue or regenerate cartilage or regenerate bone tissue and we know from neuroplasticity, that the brain does regenerate itself, I mean, we actually can put a camera on it now and watch the brain actually reconnect itself in a state of meditation, or in a state of positivity versus a state of negativity, old habits versus new habits, we’ve actually observed the brain change, like disconnecting certain synaptic connections and attaching new synaptic connections. And this is the base of our habits, the base of our emotions, the base of our thought, this is very scientific, what we’re talking about today, this is not our opinion, we’ve got 40 years of research that had been done on this, that this thing, our brain, we have a head brain, we have a heart brain, we have a gut brain. And when you look at the biology, and you look at the epigenetics of our physiology, and all of that, yes, you can regenerate yourself, you can regenerate your mind, you can regenerate your habits, you can regenerate anything, and it starts with a choice.

 

Richard Matthews  51:21  

One of the things that I’m curious to know about is your experiences because this is something I’ve been looking into—biofeedback. And the ability to train the conscious part of your mind to influence what the subconscious part of your mind is doing in your body. Have you researched that at all or looked into it?

 

Gunther Mueller  51:41  

Well, that’s a great leading question and why the magnetic mind method is a revolution in the personal development space because everything that’s happened in the personal development space is if this is your subconscious mind, let’s say just this flatline, it’s the windows 10 program of your being and what’s creating the results that you have in your life over and over and over. And most of the work that we’ve been taught to do is going from the conscious mind and trying to recode the subconscious programs so that we get different results in the magnetic mind method. Step number four is called the magnetic mind mental recode which takes about 15 minutes. And what we’re doing is we’re going from the superconscious level so we have three states of mind: conscious subconscious, and what I’m going to call superconscious. Some people call it the soul, some people call it the higher self, there are a million words for it, but I’m talking about that highest aspect of yourself that is and always has been connected to the field, it knows everything you’ve ever done every emotion, every choice, everything that’s ever happened to you, it already knows it doesn’t need to be told. And so when you ask the superconscious side of yourself to recode a portion of the subconscious programming, the answer is always yes. It knows exactly where to do it based on the true choice, the true desire, the true end result. And what happens is the resistance to what keeps you from having what you want kind of melts away it’s a letting go of the resistance and this is why the to recode is such an important part and why it is a true revolution in the personal development space because what if quote, unquote, fixing the problem or fixing ourselves is actually very easy. If we just create that identity shift we get the structure right and we ask that highest version of ourselves which I’m going to call superconscious to come in see the end result that you desire, see the current reality and it already knows what’s in the way of having that and it just kind of melts away that resistance you get into that flow state much faster.

 

Richard Matthews  53:54  

Absolutely. And I like a lot of the metaphors used there reminds me of a Christian worldview where we talk about the spirit, the soul in the body. So the spirit being the connection essentially to God which is the higher power.

 

Gunther Mueller  54:18  

Yeah, to the divine, to the infinite, to all that is, to that huge field.

 

Richard Matthews  54:27  

Yeah, to the universe anyway, that superconscious word that you’re using is something that I feel like not a lot of people really understand that we are actually those three parts. Everything sort of fits into, I don’t know what words to use other than a tri-unity. But we call things like this here is your super sternal arch, or notch, and then your substernal because super just means above and sub is below. So if you have your mind, you have your subconscious mind, your conscious mind, and your super conscious mind. So the words I think are perfect if people understood how they worked, but it’s talking about your spiritual connection with the divine.

 

Gunther Mueller  55:20  

I want to make a point though that you don’t have to be spiritual to do this, it is just a quantum physical reality, science now has shown us through massive experimentation, that we do have this superconscious aspect of ourselves, we just don’t know it, we don’t remember it, we don’t spend any time exercising it or connecting with it. So even though the religious faiths of the world encourage us to be one in the spirit, or to connect with this spirit side of ourselves, life is so busy, we live in a microwave generation now we want instantaneous results. And look, most of us are not willing to do anything different, to get a different result, I’m here to tell you, you actually need to do something, you need to change the structure, you need to change the identity to change that relationship with this superconscious side of who you are, to manifest different results. And I think all of the gurus, all of the faiths around the world have all been teaching the same thing.

 

Richard Matthews  56:26  

Yeah, I have come to that conclusion recently. Also, one of my favorite things that I picked up recently was a whole set of documents that the CIA just released, they call it declassified from top-secret stuff. And I started just reading through some of the things because there was some stuff on biofeedback and working on being able to connect with the superconscious mind, which is, I don’t think they were using that terminology, but that’s what they were talking about. And they were studying how to connect with the superconscious mind 40 years ago in the CIA, trying to work on being able to communicate, essentially, across oceans telepathically via that superconscious stuff. And we’re having success doing it 40 years ago, which is insane to me. But nobody knows that that’s the kind of stuff that’s being talked about or being tested. And we have real-world scientific proof that that stuff happens.

 

Gunther Mueller  57:21  

I’ll tell you the main experiment that really proves this out in the quantum physical space, the particles, and you’ve heard them called photons and quarks, and they got all kinds of crazy names, in quantum physics. What they know now is that the particle does not exist, until the intention of the observer comes into play, meaning the particle shows up when the observer or the scientist intends to work with that particle, meaning accelerate it, or observe it or try to split it, or whatever they’re doing. So that just shows the conscious creation, that manifestation that it’s really the intention of the observer to see something where the field actually collapses. And that thing actually shows up. Now, when you extrapolate that science or that theory, that mind blowing stuff, you have to ask yourself, well, how do I use that to get the results that I want? It’s nice to have it as a theory. It’s nice to study some high level physical science, but how do I use that in my life to get what I want? And that’s what this method is all about. It’s the practical application of these sights. As you said, the CIA’s been working with this stuff for 40, 50 years. And that’s what I’m telling you, this is not my opinion. This is based on scientific evidence and experimentation and fact that you do have this connection to the superconscious self. And what we need to do is learn how to leverage that, how to connect with that, how to change the structure, that’s the only way to do it. It’s the only way to stop manifesting the things that you don’t want, and manifest more of what it is you do want when you learn this one trick and learn how to change the structure. Look, life just becomes easy. It becomes turning thoughts into things, it becomes a flow state, it becomes just loving and creating a life that you love.

 

Richard Matthews  59:22  

Yeah. And when you’re talking about the science experiment, the thing that popped into my head as we have this phrase all the time in personal development, that perception is reality. And it’s not just a turn of phrase that’s actually how life works.

 

Gunther Mueller  59:40  

Picture life is a holographic movie. You’ve been to the movies before. Imagine you step into the screen. Imagine that you’re the director, you’re the producer, you’re the screenwriter, you’re the script writer, you’re everything you handed everybody the parts, you’re creating it as you go. That is information and energy manifesting together and creating a holographic image, which is this three dimensional experience that we experience. And so it’s through this power of choice, connecting to the superconscious recoating any stuff that’s going on in our subconscious that no longer serves us, which allows the identity to shift because the identity needs to be 100% congruent with reality. And in order to have a different reality, the identity needs to shift so that it can manifest the new current reality. So it’s really simple. And it’s really doable for anybody that wants to do it and wants to learn how to do it.

 

Richard Matthews  1:00:44  

I think that is a good segue into my next question for you, which is about your driving force, your mission. Just like Spider Man fights to save New York or Batman fights to Gotham, or Google fights to index and categorize all the world’s information, what is it that you fight for with your business?

 

Gunther Mueller  1:01:06  

Through my business, my passion is to impact at least 10 million people. And it’s been that for a decade, and I’ve already impacted 10s of 1000s of people. And 10 million feels like a big number, maybe one day, it’ll expand to 100 million or something like that. But right now, 10 million feels possible, let’s say in the second half of my life. And what do I want to impact? I want to impact and inspire people to take action to change their destiny, to finally take charge of manifesting their destiny, whether it be in optimal health that I’ve been doing for a decade, and teaching people how to naturally alleviate the symptoms that plague their physiology, that’s been a very rewarding experience, literally, 10s of 1000s of people lead better lives, and the ripple effect into their families and all that is just very satisfying to me. I knew that I’m not really the hero, I’m more of the catalyst, I’m more of the mentor, I’m more of the character in the show, that is kind of like Gandalf or something like that. I’m just pointing you in the direction and showing you a method, but you need to do the method. So you need to become your own hero in your own story, taking charge and taking action to change your destiny. If you’re not happy with where you are now, if you’re not happy with the results that you’re creating in your life, I’m telling you that you have the power to change it. But you need to take some action to learn how to do it. And I’m sorry, they don’t teach it in school, they don’t teach it in college, there’s no course you can really take to learn how to become a super conscious creator to manifest the life that you love.

 

Richard Matthews  1:02:48  

I love that mission. And the next portion of my questions is I generally ask people about the heroes tool belt and practical tools that help them grow their business, but I kind of want to focus a little bit more on something really specific than tools to help your business and leverage some of your expertise in the health space and talk about some practical tools that entrepreneurs could be taking advantage of to improve their health. Some of the basics that you sort of tell everyone at the beginning of your conversations about improving their health, what are some of the top one to three tools you’re using to help people improve their health and sort of take that next step and manifest their best health in their life?

 

Gunther Mueller  1:03:35  

Yeah, great question. So I’ve worked with hundreds of medical professionals over the last 10 years, going into their practices and having real quantum, or want to say paradigm shifting conversations. Because in the allopathic medical model that we find us in, it’s basically described as look, there’s a pill for every ill, if we watch TV at night, you’re gonna see 15 drug commercials telling you to ask your doctor if this drug is right for you, and you get 15 seconds of the benefit and 45 seconds of the side effects that could potentially happen by taking this drug and I scream at myself, it’s like, why do they even put this stuff on TV? Why would you even take that drug? Look at the potential side effects that come along with it? It’s not worth it.

 

Richard Matthews  1:04:19  

And death is always on the list too.

 

Gunther Mueller  1:04:21  

Yeah, there’s death and all kinds of scary things. Like why would you take that? And so I’m more like, look, the body has the innate intelligence to heal itself. If you give it the raw materials it needs to do that. And so the root cause of why we’re not vitally vibrantly healthy is because our food supply has been jacked up over the last 50 years. So there are deficiencies in our food supply. For example, there was 98% more iron in a head of spinach back in 1933, than there is today. There was 60 percent more vitamin C in an apple than there is today back then. So even though we’re eating, let’s say organically, we try to eat at Whole Foods or we try to eat natural foods, the actual nutritional content that’s in those foods is deficient, even if you’re trying to do a good job. So unless you give the body through supplementation through real nutrition, the raw materials that it needs, eventually it’s going to express itself with symptoms. Because the body is a hugely compensatory device, it borrows from Peter to pay Paul and Rob’s calcium from over here, and magnesium from over there essential ingredients. So the three steps that I would have is, number one, get your hormones checked as you age in life, if you’re past age 30 need to find a physician that will actually do the hormone panel the right way, read the lab slip the right way, and interpret that information. I want to tell you this look, being normal in your bloodwork is not where you want to be, you want to be optimal in your blood work. I’ll give you one example: vitamin D3. The range on a lab slip is anywhere from 20 to 100, the average American will test out at 20, 25, 30, 35. The data over the last 10 years has been that if your D3 level is below 50, you have a 50% increased risk of all types of cancer, women have a 50% increased risk of breast cancer if your D3 level is low. And this is in the data, this is in the literature, this is not my opinion. This has been written up in the medical journals that any physician in this country can read. But they don’t, they just read headlines, they don’t really dig into the information and know how to practically apply information. So that one thing right they’re getting your D3 level through supplementation, up over 50 for the remainder of your life can actually give you a 50% reduced chance of getting cancer. Now, who wouldn’t want to do that? Little things like iodine supplementation, zinc, magnesium, some essential minerals, why are we mineral deficient, because the ground in which we grow our crops is mineral deficient. It’s just that simple. If it’s not in the plants, and it’s not in the foods that we eat, where are we going to get it from? So we got to take that stuff. So it’s things like looking at your hormones, looking at your nutritional intake. And look, it’s about getting proper sleep and rest. In American culture, we go go, go, go go. And we think doing more is better. And we got to fight. Look, one of the best things that you can do for your health and for your physiology is get six to eight hours of sleep at night. And the truth is, 60% of Americans don’t sleep through the night. And I’m telling you, Ambien is not the solution, taking a drug for it is not the solution, you have to find the root cause as to why you can’t sleep at night. And when you do that, there are all kinds of regenerative health effects that happen from just having a great night’s sleep. So those are the top three things that I would do to improve your physiology overall.

 

Richard Matthews  1:08:11  

So I want to take a little bit more time and talk about sleep because I know that one’s a huge issue that a lot of entrepreneurs particularly struggle with everything from the I can’t turn my mind off, I lay down at night to, like when I actually go to sleep I have too many ideas, things going on to me, things to worry about. S these stresses or whatever. There are all sorts of things that keep people from sleeping all through the night. Do you have any suggestions for entrepreneurs who might be struggling with getting those six to eight hours of sleep every night?

 

Gunther Mueller  1:08:44  

Well, this comes down to that quiet time, like how do you prepare yourself to go to sleep at night? Are you watching the news? Are you absorbing a bunch of digital information, you know that light that’s coming off these digital devices is stimulating your mind to stay awake. The stress over what happens tomorrow. Look, there’s a simple process in life. Today has enough trouble of its own. And tomorrow will be there. And every ounce of worry that you spend today is not going to really change the destiny of tomorrow. Tomorrow has its own trouble and you can deal with that tomorrow. So it’s a conscious choice again if you’ve done your best today, and you know you’ve done your best to do what you can do, then you should be able to put your head on your pillow at the end of the night and say look, I did my best and take a rest. It’s just that simple. You have to get to this practice of letting it go and people say I can’t turn my mind off. Melatonin is a nice supplement, many people have tried that may not get the result. It’s also related to the dose. Look, the difference between medicine and poison is the dose. If you’re in a hospital, if you’re in the emergency room and you’ve been in a bad car accident, tell me how much morphine you want.

 

Richard Matthews  1:10:03  

All of it. 

 

Gunther Mueller  1:10:04  

You want as much as it’s gonna take to remove the pain, some people need less, some people need more. So Melatonin is the same way. So even though the recommendation on the bottle is to only take so much, and you say, oh, it doesn’t work, maybe it’s not enough for you, everybody has a threshold in their body where their receptor sites pick up enough of a substance to have the results to have the consequences. We make melatonin naturally in our body, but because of stress and adrenal fatigue, we just keep going and going and going. I meet people all the time, they haven’t had a vacation in five years. Whatever the reason is, can’t rest the machine for a second, you have to take care of your body. And some people don’t value it until it breaks. And so valuing your body before it breaks is one of the best investments you can make. I know you want to invest in a 401k, and you want to invest in the stock market, you want to invest here and you want to invest in your house, you invest in a nicer car, and you totally do not invest in your own physiology. My recommendation: My opinion is you’re making a big mistake because most people spend most of their money in the last five years of their life and it’s due to health issues. So having a preventive mindset, really learning what you can do to optimize your health and vitality, and choosing it, choosing it, and allowing this infinite field of possibilities to show up and give you the circumstances and the opportunities. Understanding the knowledge of how to optimize your health is one of the greatest gifts you can give yourself as an entrepreneur. Because if you’re not mentally strong, and you’ve got brain fog going on, and you can’t think clearly, and you’re trying to be creative, and you’re trying to invent something new, you can’t do it if your body’s not cooperating. Abraham Lincoln said, Look, if I had 10 days, I forget how much time he said to chop down a tree, I’d spend the first six days sharpening my saw, or sharpening my axe, it’s sharpening the axe, it’s really getting your tools ready, getting you ready in your mind, your body, your being. So that you go into the entrepreneurial world, you go into your business, that you are in a whole different place. And arming yourself with these tools, understanding how to become superconscious, understanding how to be healthy and vital, understanding how to do these things so that you are in an optimal place to take on whatever challenges whatever problems and maintain that creator stance. One of my favorite choices is that I choose to be the predominant creative force in my life. I just choose it. I didn’t say I’m the only creative force in my life. I said I choose to be the predominant creative force in my life. And then what do I need to be before I see it in the world and it starts in the imagination. It starts with contemplating being that predominant creative force in your life and choosing it. And look many times people need a coach, in the beginning, to help them accomplish that to help them see what they don’t see. To give them the insights that they need. Look, anybody that’s ever accomplished anything great in life has had a coach, Oprah Winfrey, Tiger Woods, LeBron James, Michael Jordan, anybody that you have seen that’s accomplished great things. They’ve had somebody speaking into their life and helping them get it done.

 

Richard Matthews  1:13:32  

Yeah. Which by the way, I think is proof of the bowl superconscious connectedness because we can’t really succeed without the help of others.

 

Gunther Mueller  1:13:41  

Yeah, nobody is self-made. Nobody has achieved any great level of success on their own. Okay, nobody’s figured it out on their own. They’ve all had help. They’ve all had guidance, if I had somebody speaking into their life, showing them a better path, showing them a better way to go.

 

Richard Matthews  1:14:02  

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Richard Matthews  1:15:33  

That’s a perfect segue into my next question, which is about your own personal heroes. We say every hero has their mentors. Frodo had Gandalf, which you mentioned earlier, Luke had Obi Wan, Robert Kiyosaki had his Rich Dad. Spider Man even had his Uncle Ben, and I want to know who were some of your heroes? Were they speakers, authors, peers, who are a couple of years ahead of you coaches, and how important were they to what you’ve accomplished in your life?

 

Gunther Mueller  1:15:55  

Yeah, some of my heroes and people that I listened to a lot back in the 90s, when I was building my seafood distribution business and all that I spent a lot of time in the car, and the car became my university. Remember cassette tapes, I had hundreds of cassette tapes. And so one of the most powerful speakers was people like Les Brown. Les Brown, just had that message of Look, if you’re going to fall down, fall on your back, because if you can look up, you can get up and be hungry, and go for what you want, do not let fear slow you down and your capabilities, just go out there and do it, you may spin your knee, you may fall down, you may make a mistake, it doesn’t matter. Do it anyway. And guys like Zig Ziglar, these are some of the older ones. And of course, Tony Robbins is a powerful motivational speaker, I’ve listened to them all and taken a little bit from every one of them to install in my thing. Any other role model that I had in my life was my Dad, he was an electrical contractor in New York. And he’s the one that really gave me that entrepreneurial spirit. He was self employed, he did his own thing. He created his own schedule, he always was responsible for his own paycheck, he took great care of our family. And I just saw that as a role model in my life that I wanted to emulate.

 

Richard Matthews  1:17:11  

Absolutely. So I think I want to get to the last and probably the most important question that I asked to any of my guests is your guiding principles. One of the things that make heroes heroic is that they live by a code. For instance, Batman never kills his enemies, he only ever puts him in Arkham Asylum. So as we wrap up the interview, I want to talk about the top one, maybe two principles that you live your life by.

 

Gunther Mueller  1:17:36  

So the top principle is integrity, I think the most important character trait that we need in this world is integrity. And integrity means keeping your commitments and doing what you said you were going to do, even when no one is watching. And it’s missing in our government, it’s missing all around. It’s the reason we have corruption. So in our businesses and our personal lives, really in every aspect of who we are. To me, the top character trait or the top value is integrity.

 

Richard Matthews  1:18:13  

Yeah, absolutely. I gonna take just a second and brag on my son a little bit, because I had a bit of a moment with him last night, talking about that exact thing. So yesterday afternoon, I had to have a discussion with my daughter about integrity, and succumbing to peer pressure. And she’s only seven. And so I don’t really have a lot of expectations for how she’s going to handle peer pressure, cuz she doesn’t have a lot of experience with it yet. So she made some wrong choices. And I told her, I was like, I’m not upset with you. But in the future, when you run into this situation, here’s how you should handle it. So sort of setting what her expectations should be. And my son heard that conversation I was having with her and came up to me later, I was like, I feel like I understand what you were telling her now more than I did before. And he proceeds to tell me like the other day he was out with his friends on our scooters. And I’ve given him like, here’s where you can go, which is a pretty wide berth for him at his age that I’ve given him that he could go those places, and he was off somewhere with his friends and his friends like, hey, let’s go this way, which was outside of the bounds. And he told his friend who was older than him and he looks up to and all those things that no, I’m not going to do that. Because that’s outside the bounds my dad gave me and he could have gotten away with it. Like no one would have known he wouldn’t have gotten in trouble. No one would have found out about it, but there was nothing going on, he just didn’t do it. He’s like, I’m gonna go back and hang out over here by himself without his group of friends. And then he didn’t tell anyone either because he realized there was no gain for him. It would have just been negative for his friends, and it would have been a positive gain for him. And he didn’t do it so he just kept quiet about it and moved on. And I had a bit of a moment with him. I was really really proud of him because that one thing, that integrity thing, that’s one of the things that will take him further than anything else in his life is to be the same person when everyone’s watching and when they’re not.

 

Gunther Mueller  1:20:21  

Yeah, to me, it is the essential ingredient of character. And if you don’t, I guess, tangle or think about your integrity. This is in your relationships, in your business, in your health with yourself. I mean, look, when no one’s watching, what are the choices that you’re making? They need to be based on integrity, because, to me, the two most important questions you need to ask yourself is, who am I? And what do I want? And if integrity is not underlining those two questions, you’re gonna manifest and you’re going to create some chaos that you don’t necessarily want, it will eventually come back and get you. And I want to say bad things or anything like that. But integrity is essential. And probably the second thing after that, I would call accountability. There’s integrity, and there’s accountability. So in business, it’s about delivering on your promise and not shortchanging your client and over delivering what you promised, and creating quality products that actually produce, let’s say transformational results. It starts with integrity and then becomes accountability. And the third one would be dependability in my world, in my mind, those kind of stacked upon themselves.

 

Richard Matthews  1:21:39  

It all starts with integrity. I think that’s basically a wrap on our interview. But I do finish every interview with a simple challenge, which I think is actually how you ended up here. And I call that the hero’s challenge, and we do this to help us get access to stories we might not otherwise find on our own. So the question is simple. Do you have someone in your life or in your network that you think has a cool entrepreneurial story? Who are they? First names are fine and why do you think they should kind of share their story on our show? First person that comes to mind for you.

 

Gunther Mueller  1:22:12  

One of the first people that comes to mind is that guy named Brian, just known over the last couple of years has had great success in the VC financial world. And the reason why I admire him is because character is probably the first three things that he looks at when we look at a company or we look at a business, we want to know who is in that business more than the spreadsheets more than the numbers more than the concept. The first three things number one is character number two is character number three is character. Because if we don’t have that, we’re probably not going to have a great deal going forward. It’s so contingent on the people. And again, this integrity thing. So I would look to this guy, Brian, I think he’d be awesome on your show to really talk about that Hero’s Journey just because of the 40 years of experience he has in the financial world and looking at companies, way back from Wall Street, through many gyrations of his own company reinventions of his own company, and just seeing the markets change over four years. It’s a perspective that is rare and to really hear from someone like that is kind of a very cool thing.

 

Richard Matthews  1:23:23  

Awesome, we’ll reach out afterward and see if maybe we can get an introduction to get him to come on the show. But in comic books, there’s always the crowd of people who are clapping and cheering for the acts of heroism so are analogous to that as we close is I want to know where people can find you, where can they light up the bat signal so to speak, and say hey, Gunther where can I go to get your help and I think more important than that is who are the right types of people to reach out.

 

Gunther Mueller  1:23:51  

Yeah, so the right type of person to reach out to is somebody who’s just resonated with this conversation, they know they want more they know they want a different result in their life, they bang their head against different programs tried a lot of things didn’t get the success or the results that they wanted, and they kind of had the end of their rope they’ve tried everything and they still don’t have what they want. For those people, I’d say go to Dream Life Masters. I have a morning ritual program there because it starts with getting some new habits. You can download that for free. And just really go to DreamLifeMasters.com and get that morning ritual because it starts by creating some new habits and there’s also a link there to join a webinar that I have which goes through the science, the manifestation, the creation, and all that kind of stuff. And then for people that would love to try a recode session, I have another place they can go to called QuestForTheQuan.com can spend some time with me at a very reduced discount because I only do this for podcast listeners because the podcast listeners already listened to our conversation. And I don’t need to spend a lot of time going through all the groundwork. So I’m going to make them a great deal in being able to have the experience of the five steps, do a magnetic mind recode, have them feel the shift of their identity, and how that really feels in a practical sense. And the word Quan comes from Jerry Maguire. The movie where Cuba Gooding Jr. was telling Jerry Look, I want the Quan what’s Quan, that Quan was the life he loved. It was everything, it was respect, it was family, it was relationships, it was money, it was sports, it was the whole picture of life, he called it the Quan and I’ve always resonated with that word. So that’s why I call it The Quest For The Quan. That’s QuestForTheQuan.com.

 

Richard Matthews  1:25:50  

Yeah, I pulled it up here. Thank you so much for coming on and sharing your story with us today and going through as much as you did and as detailed as you did with some of those things. It was a fascinating conversation. Really appreciate it. If you are listening to this and you resonated with this conversation, definitely reach out DreamLifeMasters.com or Quest For The Quan and he’s got his one on one session up there with a massively discounted rate. It looks like so anyways, I do appreciate that. Are there any final words of wisdom you have for my audience before I hit this stop record button?

 

Gunther Mueller  1:26:23  

The word of wisdom is look, you are superconscious already you are creating your reality. And you just need to know the structure to create more of what you want in life and creating the life that you love is possible. You just need someone to show you a couple of tricks and get the structure straight. That’s what I have to share.

 

Richard Matthews  1:26:42  

Thank you for being here today.

 

Gunther Mueller  1:26:45  

All right. My pleasure. Thank you so much.