Episode 171 – Dr. Destini Copp

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 171 with Destini Copp – How to Scale Your Digital Product Revenue with Automated Sales Funnels.

Dr. Destini Copp is a business and marketing expert who helps entrepreneurs scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work.

She is a college marketing professor turned online entrepreneur and a wanna-b Serena Williams-like, tennis player. She is the host of The Course Creator’s MBA Podcast and the Creator of the OneClick MBA membership.

She has an engaged audience of approximately 18K followers between her email list, podcast listeners, and social media platforms. Her audience is approximately 70% female and 30% male with the majority of their ages between 25 and 55.

Here’s just a taste of what we talked about today:

  • In the marketing space, Dr. Destini is known for helping entrepreneurs scale their digital product revenue with automated sales funnels so that they can reduce their reliance on services or freelance work.
  • After that, Dr. Destini discussed the specific services they offer under their membership program and how the automated or evergreen sales funnel works.
  • Then, we also discussed how to use the “Buy, Borrow, and Build” strategy for businesses.
  • We went on to the conversation and talked about Dr. Destini’s origin story. Her passion for teaching and marketing is what paves the way to start her own business.
  • The ability to think strategically in life and in business is Dr. Destini’s superpower. This ability helped her to know exactly what she wants to achieve.
  • Dr. Destini’s fatal flaw in her business is being a workaholic. She overcomes this type of flaw by putting boundaries right around her work and cutting the computer off at a certain time.
  • Next, we talked about Dr. Destini’s arch-nemesis in her business. One aspect that most of her clients struggle with is selling. They’re worried that people won’t buy or wouldn’t like what they have to offer, but they just have to put it out there to move their business forward.
  • Dr. Destini’s driving force in her business is to leave a legacy to the world and to her children.
  • Then, we talked about Dr. Destini’s personal heroes.  She attributes a lot of her success to her business best friends.
  • Lastly, Dr. Destini’s guiding principle is to always make a conscious decision based on the amount of freedom and flexibility that will be given.

Recommended Tools:

Recommended Media:

Dr. Destini mentioned the following book/s on the show.

The HERO Challenge

Today on the show, Dr. Destini Copp challenged Abbey Ashley to be a guest on The HERO Show. Dr. Destini thinks that Abbey is a fantastic person to interview because she has a very powerful and inspiring business story to share.

How To Stay Connected with Dr. Destini Copp

Want to stay connected with Dr. Destini? Please check out their social profiles below.

With that… let’s go and listen to the full episode…

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Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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