Episode 169 – Aimee Teesdale

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Aimee Teesdale  0:00 

I love working with purpose-driven business owners who have a mission that they’re really passionate about that you can really tell it is what they are on this planet to achieve. And what I do with them is I essentially help them to love themselves and to really embody their self-worth. And as a result of that, that then creates magical results in their business. Like literally they don’t necessarily need to change any strategy or do anything different. But just the mere shift in the way that they see themselves, enables them to suddenly create amazing results and the results that they were previously holding themselves back from.

 

Richard Matthews  0:42  

Heroes are an inspiring group of people, every one of them from the larger than life comic book heroes you see on the big silver screen, the everyday heroes that let us live the privileged lives we do. Every hero has a story to tell, the doctor saving lives at your local hospital, the war veteran down the street, who risked his life for our freedom to the police officers, and the firefighters who risked their safety to ensure ours every hero is special and every story worth telling. But there was one class of heroes that I think is often ignored the entrepreneur, the creator, the producer, the ones who look at the problems in this world and think to themselves, you know what I can fix that I can help people I can make a difference. And they go out and do exactly that by creating a new product or introducing a new service. Some go on to change the world, others make a world of difference to their customers. Welcome to the Hero Show. Join us as we pull back the masks on the world’s finest hero preneurs and learn the secrets to their powers their success and their influence. So you can use those secrets to attract more sales, make more money, and experience more freedom in your business. I’m your host, Richard Matthews, and we are on in 3…2…1…

 

Richard Matthews  1:37  

Welcome back to The Hero Show. My name is Richard Matthews. And today I have the pleasure of coming on the line, Aimee Teesdale. Aimee, are you there? 

 

Aimee Teesdale  1:43  

Yes. Hey!

 

Richard Matthews  1:46  

Awesome. Glad to have you here. Where you’re coming in from today?

 

Aimee Teesdale  1:49  

I’m calling in from a beautiful little island called Ibiza, which is just off the coast of Spain.

 

Richard Matthews  1:56  

So how big of an island are we talking about? Is it like a one-house kind of Island or you got like a whole city?

 

Aimee Teesdale  2:03  

No cities on the island, they’re just towns. So you could probably drive across the island in about 15 minutes. It’s probably the length of time it would take you to go from one side of the island to the other.

 

Richard Matthews  2:18  

So not too big. Do you have to go onto the mainland for anything or they got all the major essentials like groceries and all that stuff?

 

Aimee Teesdale  2:24  

Yeah, we’ve got pretty much like most of the things that you need on the island. And then there’s always a reason for everything else, right?

 

Richard Matthews  2:34  

We’ve been to a few places in our travels where you had to take a ferry over to the island, and they always talked about the islanders versus the mainlanders and having to take the ferry across to go, forget to go to the doctor you have to go into the mainland or whatnot.

 

Aimee Teesdale  2:48  

Yeah, we have all the basics we have all the essentials, and pretty much everything you need. So you don’t need to leave the island. For anything. 

 

Richard Matthews  2:56  

That’s cool. For those of you who have been following along with my wife and I’s travel as we go around doing this podcast, we are currently in South Carolina, enjoying the hot summer weather here. And we’re staying at a friend’s house for the US Independence Day. So we were playing in the pool and shooting fireworks over the weekend. That’s when we’re recording. This is just over the July 4 holiday weekend, then Tuesday for a couple of days after that. So let me do a quick introduction for you, Aimee. And then we’ll dive into your story. So we got your notes over here, it says Aimee Teesdale is a highly sought after mindset coach, speaker, author, and champion for love, using the transformational 5D method, she enables purpose-driven business owners to get out of their own way of success become the person they want to be and create financial prosperity, freedom, and fulfillment their soul desires. So what I want to do real quick, Aimee is why don’t you start with what you’re known for? Who do you help? And what do you do for them?

 

Aimee Teesdale  3:52  

I love working with purpose driven business owners who have a mission, something that they’re really passionate about that you can really tell is what they are on this planet to achieve. And what I do with them is to essentially love themselves and to really embody their self-worth. And as a result of that, that then creates magical results in their business. Like literally they don’t necessarily need to change any strategy or do anything different. But just the mere shift in the way that they see themselves, enables them to suddenly create amazing results and the results that they were previously holding themselves back from.

 

Richard Matthews  4:34  

And do you think the way someone views themselves impacts their output?

 

Aimee Teesdale  4:41  

Oh, it’s so important. Every action that we take is based on how we see ourselves. If somebody thinks that they are not good enough, then that’s going to have a huge influence on the actions that they take why they take the actions, how effective they are at taking those actions, for example, and it just puts out a completely different resonance. Like, for example, I’m sure we’ve all come across salespeople who you can just tell that are trying to sell you something, and they don’t really have any concern about whether the product meets your needs. And they might not necessarily say those words, but you can just feel it, you can feel the difference, versus somebody who genuinely cares about your needs, and really just wants to serve you and to make a difference to you. Those two people are obviously going to create hugely different results. And again, that is kind of comes down to how they see themselves and what is really important to them.

 

Richard Matthews  5:42  

Absolutely, like one of those things that fit into the self-sabotage world, especially for entrepreneurs, is if they feel they don’t deserve success, whether that’s client count, or the income that comes with it, that will make decisions, subconsciously, they’ll keep them from getting where they consciously want to be.

 

Aimee Teesdale  6:03  

Yeah, absolutely. And if they hold those kinds of limiting beliefs or doubts about their worth, or who they are, then their self-consciousness is going to get in the way. So for example, let’s say somebody is posting content out on Instagram, then they don’t get the engagement that they are looking for. And then they take that personally, they make that mean something about themselves. And so that’s then going to impact how they show up if they continue to show up at all, and that’s going to then obviously lead to the corresponding results. Whereas if that person knows that a lack of engagement or lack of results doesn’t mean anything about them, then they can just be focused on serving people and making a difference to people. And that’s really what leads to success.

 

Richard Matthews  6:53  

Yeah, that makes a lot of sense. So what I want to talk about, then, is how you got into this line of work, we talked about it as your origin story, every good comic book hero has an origin story, it’s what made them into the hero they are today. Were you born a hero? Were you bit by a radioactive spider that made you want to get into coaching and helping entrepreneurs? Or do you start a job and eventually move over to become an entrepreneur?

 

Aimee Teesdale  7:19  

Well, I have always had an interest like a passion for psychology and personal development, even since when I was a teenager. And I studied psychology at university and after university, I moved to London. And started on the very sort of typical corporate career path. Because I didn’t know any different, I thought that was the only thing that was available to me, that was just what everybody else was doing. So that’s what I went and did as well. But after a little while, it started to occur to me that, there was a different way of living life. And I started to realize that I actually wanted to be my own boss, I wanted the freedom that came with being my own boss, and working for myself, and also doing something that I was actually passionate about, as opposed to doing something that I thought I needed to do. And so that’s when I started to realize that actually, I wanted to be an entrepreneur and work for myself. And so then I started thinking about, well, what is it that I am good at? What is it that I’m interested in? What have I already started to build up skills and knowledge and experience in? It was clear that it was personal development and personal transformation because, by that point, I’d already started to go through a lot of my own transformation. Because prior to that point, I never even believed that I could start my own business. And so that’s why I’m now helping other entrepreneurs with their own beliefs. Because I used to be somebody that you think I could never have my own business. And yet, here I am now. So I knew that, that was what I could help others with. So I started the business. And that, in itself has been a really amazing journey. And that’s how I came up against my own self-limiting beliefs and questioning my worth and questioning my ability to build a business and to be successful. And I was held back. Because of that for a long time, not realizing that, that was getting in my way and not realizing that, that’s why I was always struggling to be successful. And it was only when all of this started to become apparent to me. And I started to realize that actually, I didn’t love myself deep down. And I didn’t believe that I was worthy of success, that I then got to work on changing that transforming that and as soon as I did, everything that I just spent the last 10 years of my life striving for and trying to force to make happen, just manifested almost like by magic while it was by magic. And so that’s what I love helping people to do for themselves.

 

Richard Matthews  9:44  

So you said you started in a corporate world and then moved over to do your business? Did you start in the coaching space, or did you start in another space?

 

Aimee Teesdale  9:53  

In my business or in the corporate? 

 

Richard Matthews  9:56  

In the business.

 

Aimee Teesdale  9:57  

Yeah, I started in coaching directly. I knew I wanted to be a coach. And it just ticked all of my boxes. So I had a part-time job whilst I started the business part-time, and then eventually, once the business had got going enough, then I was able to leave my part-time job and transition full-time.

 

Richard Matthews  10:17  

So how was that transition for you, to go from being someone who went to school and studied and went to live to the corporate life, and then you had a boss and someone else to tell you what to do. And like had your schedule set for you to become an entrepreneur where everything’s on your shoulders, and like, you don’t do the right work in the right way, you don’t get paid. How was that transition? And how did you learn to manage that for people who are sort of in the same boat making that transition?

 

Aimee Teesdale  10:43  

Well, I think for me, it was a fairly natural step, actually, because I actually struggled more being in a corporate job where I was being told what to do. And there’s a certain structure, there’s a certain framework, and I actually always felt more nervous in that kind of environment, because I was always questioning like, am I doing the right thing? Am I doing what’s expected of me? And I didn’t enjoy that. So actually, when I transitioned into being my own boss into working for myself, and actually all being on me, I was actually more motivated by that. Because when I was in a corporate setting, and it’s like, you know, you’re getting paid the same amount, no matter how hard you work, then the mentality becomes, well, how can I do as little as possible, and still get away with it. But when you’re actually working for yourself, and you’re self-employed, and you know there’s no cap or limit on what you can earn. And then all of a sudden, my mindset became, oh, great how can I achieve as much as possible here? How can I really go for this? So I actually found the transition, fairly natural, really.

 

Richard Matthews  11:49  

Okay cool. So what I want to talk about then, is your superpowers in your business. Every iconic hero has what I call a superpower, whether that’s a fancy flying suit, or an ability to call down Thunder from the sky, or super strength. In the real world, heroes have what I call a zone of genius, which is either a skill or a set of skills that you were born with or developed over time that really sets you apart, and allows you to help your clients slay their villains, so to speak, and come on top of their own journeys. So the way I like to frame it for people, if you look at all the skills you’ve developed over your life, and over your business career, you probably have a common thread that sort of ties all of them together. That common thread is where you find your superpower. What do you think your superpower is in your business?

 

Aimee Teesdale  12:35  

My superpower is being able to see quite clearly what is in a person’s blind spot. And what exactly it is that is holding a person back from achieving the success that they desire. I can just have a conversation with a person and get them talking a bit. And I will very quickly be able to diagnose what exactly is getting in the way of success. And as a result of that, then I can help them to shift it. And I’ve had some clients that have created amazing results after just one conversation with me, like they’ve suddenly manifested two new clients out of nowhere, or attracted some money out of nowhere. I’ve had clients that have brought in extra six-figures revenue. I’ve had a client that just recently 10x is revenue in just like, a very short space of time because that’s my superpower because I’m able to see very clearly what it is that’s getting in their way and helping them to shift that.

 

Richard Matthews  13:35  

I’m curious how that works. Is that something that you developed? Or is that something that you were just sort of born with that sort of ability to see those things? This might be a complicated question, but what does it look like to you to see something that someone else doesn’t see?

 

Aimee Teesdale  13:55  

I would say it’s developed over time. And the reason why it’s developed over time is that I have put in the time and the energy and the practice into looking deep within myself. Because I am a very self-aware person because I spend a lot of time looking inwards and looking at my own thoughts and looking at my own mindset and looking at my own blind spots and looking at my own beliefs. And I’ve gone very, very deep into my own mindset and to find what my unconscious core beliefs were. And so because I’ve gone to that depth with myself, that is what enables me to have the vision to see what it is or to see the same with other people. There’s a quote in the coaching world that says, you can only go as deep with the client as that you’ve been with yourself and so because I’ve gone very deep with myself, I’m able to go very deep with my clients. And what does it look like? I guess, what I am able to see how a person is constructing their reality and I’m able to see what a person’s beliefs are. And as I said, how they’re constructing reality and how that belief system is then creating their external reality, because another key principle of my coaching is that we are creators of our own reality, and our beliefs become self-fulfilling prophecies. So if you hold a belief that you’re not good enough or not worthy, then your external reality will mirror that back to you. Whereas if you shift the belief, if you believe that you are worthy, then again, the external reality will start to shift. And so that’s what I’m able to see, I’m able to see how a person is constructing their internal reality, what their mindset is, what their beliefs are, and how that is then turning into the 3d reality.

 

Richard Matthews  16:07  

Interesting, it reminds me of my superpower. I am in the system’s space, I can see the systems behind things. And so it allows me to do things like pick up skills really quickly because I can watch someone draw for instance. Even if they’re not teaching, I can see the things they’re doing and see the systems behind it. And picking up the piano really quickly, I pick up skills quickly, because I can see the systems behind stuff. Anyways, it just sort of reminds me of like if you can see the system, you see what’s behind it. One of the things I help clients with is I help them building systems in their business. And so I can see, the decisions that they’re making in their head on a subconscious level, because it’s something you’ve mastered, you don’t make those decisions on a conscious basis. Because that’s not how it’s done. But a lot of times when they go to sit down and like, okay, how am I gonna get someone else to do this for me, so I could build a system out of it? They skip a lot of the stuff that is second nature because they don’t see those decisions on a surface level. But being able to see those really help in so many ways. It’s a similar sort of way to look at it.

 

Aimee Teesdale  17:17  

It is very similar. You’re right. And actually, sometimes I use the analogy that our beliefs are kind of like software code. And so that’s what I’m able to read, I’m able to read the software code of human beings minds, and see how that is then manifesting itself into reality, and then how we can shift or rewrite some of that code so that they can start to then get the results that they would love.

 

Richard Matthews  17:44  

Yeah, that makes a lot of sense. So I want to talk about the flip side then. So if your superpower is the ability to see someone’s software code, the flip side of the superpower, of course, is the fatal flaw. Every Superman has his kryptonite, and a wonder woman can’t remove her bracelets and victory without going mad, you probably have a flaw that’s held you back in your business. Something that you’ve struggled with, for me it was a couple of things. I struggled with perfectionism for a long time, which kept me from shipping products because I always make them a little bit better. And do a little bit differently. And the reality is, I wasn’t making anything shipping to clients. So I was doing nothing. So there’s nothing to perfect. One of the other ones I struggled with was lack of self-care. I didn’t have good boundaries with my clients early on. So I would work all the time and answer calls in the middle of the night kind of thing. And so that impacted my business, my ability to do great work for people. But I think more important than what flaw is, how have you worked to rectify it? How did you work to overcome it so that you can continue to get results and grow? And hopefully sharing will help our audience learn a little bit from you.

 

Aimee Teesdale  18:50  

Yeah. So one of the main reasons why people work with me is because I’m able to help them to see what they can’t see for themselves. That’s what we call the blind spots. And the thing is, we all have blind spots. So I also have blind spots, I also will have beliefs or ways of seeing things or ways of thinking about things, which I am not necessarily able to see for myself, because we don’t see our beliefs. We just think that that’s the way that the world is. Beliefs are a bit like wearing a pair of glasses, and then forgetting that you’re wearing the glasses like I’m sure you’ve had that experience that you put glasses on your face, and you’re like wearing my glasses, and then a few minutes later, you’re like, oh, I’m wearing them, right. Well, that’s exactly what our beliefs are.

 

Richard Matthews  19:39  

What’s even worse is when you’re holding your toddler in your hands. You’re like, where’s the baby? You’re like, oh wait I’m holding her.

 

Aimee Teesdale  19:47  

Exactly, like, we don’t see our own beliefs and so I need somebody to do for me what I do for my clients. I need somebody who can show me my blind spots. And so the way that I get around that is by hiring coaches, I coach other people, and I will hire coaches to coach me so that they can show me what’s my blind spots. And I will also spend journaling as well. And getting my thoughts out getting my beliefs out so that I can start to identify maybe what some of my beliefs are meditation as well, that will help. And so yeah, that’s how I do it.

 

Richard Matthews  20:31  

I have a question about the blind spots. So you hire coaches to help you see blind spots. What’s one of your most memorable aha moments with a coach where they reveal the blind spot to you that sort of changed your trajectory?

 

Aimee Teesdale  20:44  

Well, there was one time that I had been struggling to make money for a little while. And I kind of felt like I was on this sort of desperate chase to try to make money try to get the money in. And I couldn’t understand why things weren’t working. And I was kind of like, just desperate to get some clients in. And just so I could feel that it was working and to get some kind of sense of relief. And I was constantly kept questioning, why isn’t this working? Why isn’t this working? Why isn’t this working? And what she helped me to see was I was attached to the outcome, and the reason why it wasn’t working for me was that I didn’t feel as you said earlier, like I didn’t feel worthy, I didn’t feel like I was good enough yet, because I haven’t made as much money as I had wanted to in my business. And so I was letting money determine how worthy I felt, which is why I was desperate for the money to come in to try to give myself a sense of worth and validation. And that was precisely the reason why it wasn’t coming when we get attached to an outcome. And when we think that we need a certain thing to happen or to have a certain thing, then it’s a lot harder for us to attract it into our lives. And so when I realized that, and I was like, wait a minute, I’ve already proven myself, I know, I’m good enough, I’ve already made money and be successful in my business. As soon as I let that go. Within less than a month afterward, I had a five-figure month. Like the money, it was just like somebody opened the door and the clients came in, basically. So that was a big breakthrough.

 

Richard Matthews  22:32  

Awesome. So I want to talk then about your clients and talk about what I call the common enemy. Every superhero has its arch-nemesis. It’s a thing that they constantly have to fight against in their world. And in the world of business, it takes on many forms, but generally speaking, we put it in the context of your clients. And it’s a mindset, or it’s a flaw that you constantly have to fight to overcome. So you can actually get them the results that they’re coming to you for. And so if someone hired you, and you had a magic wand and bop your clients on the head and not have to fight that enemy anymore. What would you say your common enemy is with clients who hire you?

 

Aimee Teesdale  23:12  

I would say it’s not so much of a thing with the clients that do actually hire me, because the clients that do hire me tend to have already gotten over this, but the clients that are thinking about working with me, or that could really benefit most from working with me, the thing that holds them back the most, I would say is over emphasis on what they need to do. And not enough emphasis on who they need to be IE: what they need to believe. And so a lot of people that might be struggling to grow their businesses might be thinking, or asking, what do I need to do? How do I do this? Or if only I had a strategy if I only had an action plan. If I just got these steps, these actions, then everything would be so sorted and perfect, and everything would work. And I’m certainly not denying that strategy in action. Isn’t important, of course, it is. But what really matters the most is how a person is being and who they’re being and what they believe. And so for example, you can have the perfect strategy. But like you said, if a person doesn’t believe that they’re worthy of success, then it’s going to block all the results coming in. And actually I had somebody say to me the other day, he said, well, if I was looking for a coach to help me make money, I wouldn’t hire you. I’d hire somebody that can help me with strategy and specific expertise in that. And then the very next day, I had one of my clients take his business from 100k a month to a million a month in about six weeks and I was like, are you sure you wouldn’t hire me to help you make money? All just a shift in who who’s being. He didn’t change his actions at all, it was just changing how he thought about himself, he let go of fear, let go of attachment. And that’s where the magic happened.

 

Richard Matthews  25:08  

So my curiosity in that spot is, I have a mindset that I go through, when I help clients build training courses, I always tell them, this is like the invisible bookends you put on your training, I call it the beat you have. So when you’re teaching someone to do something, to change something in their life, you have to start off with where they are, and then go to where they want to be. And I always coach my clients to talk about, who the client is, right? It’s Be, where they want to be, and then what they need to do, or what they have to do now that they don’t want to and what they want to have. And so it’s a Be do have, and it has to go in that order. Because if you just do you won’t have.

 

Aimee Teesdale  25:54  

 Yes, exactly. 

 

Richard Matthews  25:56  

So you have to start with the Be. So who am I going to be? And who is your client going to be? And then what are they going to do? And that’s how you’re going to get the results they have?

 

Aimee Teesdale  26:06  

Yeah, exactly. That’s exactly what I’m doing with my clients as well, I’m helping them to get the being element in alignment and get them to be who they need to be. And then from that risk and follow.

 

Richard Matthews  26:18  

Yeah, it’s really interesting, too, because when you’re talking about coaching, like getting somewhere in your life, you have to have all three of those categories, you have to sort of know. Because if you don’t really know what you want to have, it’s really hard to get there. And if you don’t really know what you need to do, it’s really hard to get there. And they all sort of build on each other. And you hear a lot of coaches talk about, you have to know your WHY and that kind of stuff. Knowing your why I think is like the big category, you have to know who you want to be. You have to know what you want to do. And you have to know what you want to have like you have to have all three of those things. I think people miss that a lot.

 

Aimee Teesdale  27:01  

Yeah, absolutely. 

 

Richard Matthews  27:05  

So the flip side, then of your common enemy, is your driving force. So if your common enemy is what you fight against your driving force is what you fight for. So just like Spider-Man fights to save New York or Batman fights to save Gotham or Google fights to index and categorize all the world’s information. I wanna know what it is that you fight for in your business, your mission, so to speak.

 

Aimee Teesdale  27:24  

Yeah, my mission is to help people love themselves. I know, it sounds a bit corny, but that’s really what it is all about me. Because there’s so much damage and destruction that is done in the world, all just because people don’t love themselves. And they judge themselves or they think they’re not worthy. And they’re afraid of certain things. And I often see people who, in the context of relationships, for example, like two people who love each other, but because they don’t love themselves it causes problems in the relationship, and I just feel that it’s just so unnecessary. If only we just all knew that we were worthy of love, then the world would just be a completely different and amazing place. That’s my mission.

 

Richard Matthews  28:21  

It’s interesting because when you really think about it, it’s one of those things that would change the world if everyone learns to love themselves. And we don’t get into religious stuff a lot on this podcast. But one of the things that I’ve believed is if you go back to I think it’s the Sermon on the mount in Scripture. Someone asked Christ, what’s the greatest commandment? And he says, to love the Lord your God and love your neighbor, the way that you love yourself. And people forget that that’s part of the commandment to love yourself. 

 

Aimee Teesdale  29:03  

Yeah, exactly. 

 

Richard Matthews  29:04  

It’s part of it and they leave that part out. They think I have to love someone else. And I have to love God. And then they forget that part of the requirement was to love yourself. That’s the basis of it.

 

Aimee Teesdale  29:15  

Yes, exactly. It is. It’s the foundation. It’s actually hard to love other people. It’s hard to love God if you don’t love yourself, it’s the foundation to everything.

 

Richard Matthews  29:26  

Yeah, absolutely. So I wanted to shift gears big time here and talk about some practical stuff. I call this the heroes tool belt. Just like every hero has their awesome gadgets like batarangs and web slingers, or magical hammers that they can fly with. I want to talk about the top one or two tools you couldn’t live without in your business could be anything from your notepads to your calendar, to your marketing tools, something you actually use every day when you work with your clients. Something that you think is essential to getting your job done.

 

Aimee Teesdale  29:59  

It has to be Zoom and WiFi. Those are the two tools that I literally could not live without. I mean, my business has been fully online for a good few years now. Like you, I’m very fortunate enough to be able to work from anywhere that there is WiFi. If there’s no WiFi, then I can’t work. And of course, Zoom as well, like what an amazing tool that we have that I’m just able to connect with anyone from anywhere in the world and have a video call with them. If I didn’t have those two things then my business would be completely different.

 

Richard Matthews  30:42  

So here’s my question for you. Are you excited about Elon Musk’s Starlink, which is the satellite internet grid that they’re setting up that’s coming out of beta sometime later this year? They’re supposed to have global Internet does not matter where you go, you get good WiFi.

 

Aimee Teesdale  30:58  

Oh, I don’t know how I feel about that actually. Because I quite like the fact that there are some parts that you can go to where there is an internet. Like sometimes you need to be able to disconnect and shut off. Hopefully, there’ll be some WiFi internet-free area.

 

Richard Matthews  31:16  

It’ll have to be one of those, swiped-out airplane modes.

 

Aimee Teesdale  31:22  

Yeah, exactly. 

 

Richard Matthews  31:24  

Yeah, I’m on the beta list for it. Because we travel in the RV and I use a fancy commercial contraption that I put four different hotspot cards in. It’s for like a tour bus. We use it here in the RV. It’s like get connections most of the time. But we still get it places where like, I can’t work off the drive into town to get Starbucks. I was like if I could take off that satellite TV dough that we never use on the top of our RV and put on one of the Starlinks internet dopes, which doesn’t exist yet. But they have it on their roadmap to have done for truckers and yachts and RV’s, hopefully sometime before the next year or so I’m like that would solve all my internet problems. 

 

Aimee Teesdale  32:05  

Oh wow. Yeah, that would be great.

 

Richard Matthews  32:09  

Yeah, and the zoom stuff is crazy. I know, you mentioned you’ve been doing this for a few years. So you’ve been working virtually before it was cool, so to speak. Same with me because we’ve been traveling for several years. So my curiosity for you is when everyone else started shifting virtual. A: How did that impact your business? And B: How often have you been hit up by people who knew you were already virtual to sort of help them make that transition?

 

Aimee Teesdale  32:36  

I didn’t really have anybody sort of reaching out for that. But what was the first question? I forgot the first question. Oh, how was the transition?

 

Richard Matthews  32:51  

Yeah. How was the transition for you with everyone else going virtual? Did it impact your business or not?

 

Aimee Teesdale  32:58  

Well, I would say if it impacted at all, then it would have helped it positively because it would have meant that more and more people are used to working online now. Because there was a point when there was no other choice. Right? Whereas before that, whilst there were a lot of people that were used to doing meetings via Zoom and working with coaches online remotely. I think now it’s become much more of the normal thing to do that. Whereas before people would have still perhaps there would have been the proportion of people that still wanted to meet face to face, for example, and wanted to meet in person, which I obviously don’t do. And so like I said, I think now what has happened is just that more people are open to doing it online and working with people.

 

Richard Matthews  33:53  

Because nowadays, they want your coaching but they don’t want your COVID.

 

Aimee Teesdale  33:57  

Yeah, exactly. 

 

Richard Matthews  33:59  

That’s where we are all at, we know we want to be online don’t get close to me, we got to be socially distanced. It cracks me up. 

 

Richard Matthews  34:06  

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Richard Matthews  35:37  

So I want to talk about some of your own personal heroes then. Every hero has their mentors Frodo had Gandalf, Luke had Obi Wan Kenobi Robert Kiyosaki had his Rich Dad, even Spider Man had his Uncle Ben, Who were some of your heroes, were they real life mentors, speakers, authors, maybe peers who were a couple of years ahead of you? And how important are they to what you’ve accomplished so far in your business?

 

Aimee Teesdale  35:59  

So there’s one particular person that really stands out for me, and her name is Jodie, and she is up here. So we met when we did a graduate scheme just after finishing University. And I always remembered that at the beginning of the Graduate scheme, she said to me, oh, what are you going to do when the graduate scheme has finished? And I said, I don’t know yet, I haven’t really thought about what I want for my career. And I said, What about you? And she said, I’m gonna start my business. And I just looked at her, we were sort of like, 21, at the time. And I just looked at her and I was like, what? I just couldn’t understand how somebody so young, 21. And just thought that she could go and start her own business, because for me for where I’m from, in my background, starting your own business, just wasn’t something that you did, certainly not at my age. And I just didn’t really believe her. But sure enough, a year later, when the graduate scheme finished, she started her own business, which she turned into a very successful agency that she’s now just recently sold. And she’s started other businesses as well. Alongside that, she writes for Forbes, she’s an author also. And so she was really key for me, she was one of my heroes because she was the person that opened my eyes up to the possibility of having my own business and working for myself, because before meeting her, I just didn’t even consider it as an option, where she showed me that, you can do this, it is available to you if that’s what you want.

 

Richard Matthews  37:31  

There were a different sets of rules, you didn’t have to play by the same set of rules that everyone else told you, you had to play by. 

 

Aimee Teesdale  37:37  

That’s right. That’s it. Yeah. 

 

Richard Matthews  37:40  

Awesome, second follow-up question. If you went to her today and said, Hey, did you know I consider you a hero? Do you think she would say yes? 

 

Aimee Teesdale  37:49  

Ah, yeah, I’ve told her. 

 

Richard Matthews  37:53  

So the reason I asked that is because most of the people in our lives that we look up to you and have an impact on our lives, don’t always know that we consider them heroes. And what struck me was one of my heroes actually said to me, when I was younger, I was probably like, 18, or 19 at the time, he said, someday you’re gonna have kids, and they’re gonna have heroes. And if you’re not worthy, they won’t pick you. And I always remember thinking that it was a really hardcore thing at the time for me to think about that I needed to be the kind of person who was worthy of having influence and having respect. And so it’s always sort of in the back of my mind, impacting how I make decisions, how I present myself to the world, knowing that whether I know it or not, there are people who are going to be looking up to me and acting based on my example. So like you getting into the business world because of someone else’s example. I’ve always been conscious of that example that I’m setting 

 

Aimee Teesdale  38:59  

Yeah till today.

 

Richard Matthews  39:03  

So I wanna talk then about your guiding principles. One of the things that make heroes heroic, is that they live by a code. For instance, Batman never kills his enemies, he only ever puts them in Arkham Asylum. So as we wrap up the interview, I want to talk about the top one, maybe two principles that you live your life by today. Maybe something you wish you knew when you first started out on your own hero’s journey.

 

Aimee Teesdale  39:25  

Okay, so the first thing that stands out for me is love. First of all, loving myself is number one, but also doing things that I love as well. So one of my guiding principles for how I grow my business is I’m not willing to do things that I don’t love and enjoy just for the sake of making money and attracting clients. I think of business, it should be fun. It should be enjoyable. I don’t believe that there is one particular strategy that you must follow and you have to do that thing in order to be successful, I think the strategy that will work for you is the strategy that you enjoy doing, and that you would enjoy doing it, even if you didn’t make money from it basically. Because I think we all have our own way of expressing, we all have our own way of communicating to the world and sharing to the world our values. And so some people might enjoy doing that through the Instagram posts, whereas some people might enjoy going to speak on stage, for example. And it’s really just about finding the strategy that you would love. And that’s going to be the strategy that is most successful for you. And coming back to the first point is just loving yourself unconditionally. So even if you don’t make clients or make any money one month, know that you’re still worthy of money and clients, just not being attached to the outcome and not needing a certain outcome, in order for you to feel a certain way about yourself.

 

Richard Matthews  41:06  

Yeah, I want to talk a little bit about finding a strategy that works for you. What’s interesting is, you mentioned earlier that you have to be your correct self before you can start figuring out the strategies. And one of the things that I’ve always found really fascinating with coaches is if the coach doesn’t understand that point, and they just coach on strategy, a lot of times they coach on strategies that I worked for them or strategies that worked for other clients. The problem with starting with the strategy is you haven’t figured out what’s actually going to energize the person. One of my good friends works in the real estate space, and he coaches clients all the time on how to generate leads. And one of the things he talks about is, there are just 18 different ways in real estate that you can generate leads and for one guy, if you’re talking to the broker and he coaches you, and he’s like, hey, the way I built my business is I went door-knocking, and I knocked on 3000 doors for every week until I became a millionaire kind of thing. You’re like, that’s great, but it energized us when they work for him. And if it doesn’t work for you, if it terrifies you, and it sucks saps your energy, it’s not something that you’re going to be able to consistently do. 

 

Aimee Teesdale  42:21  

Absolutely. 

 

Richard Matthews  42:22  

And there are lots of different things like strategies that you can try, that will work, if you can continually do them, and you can be excited in the morning to get up, I’m going to do this again. Because part of how you achieve success is just slogging through the hard work. And so you have to have a strategy for the hard work that energizes you. Because if it saps you of your energy of your joy, you’re not going to do it.

 

Aimee Teesdale  42:48  

Yeah, 100% it’s so so true. If you don’t enjoy the thing that you’re going to do, and then it doesn’t work, then you’re just going to give up. And that’s going to be why you don’t create the results that you want. Whereas if you enjoy door knocking, then you’re going to knock on those doors. Even if you get a no, it will be the passion and the enjoyment from it that you get that will have you keep going and persevering and keep showing up.

 

Richard Matthews  43:16  

Yeah, absolutely. So that’s basically a rap in our interview. But I do have one more thing I do with all of my guests before we wrap it. And that’s a challenge that I call the hero’s challenge. And it’s simple, I do this basically to get access to stories I might not otherwise find because not everyone is out looking to do podcast interviews, but lots of people have cool stories. So the question is this do you have someone in your life or in your network that you think has a cool entrepreneurial story? Who are they? First names are fine and why do you think they should come to share their story on our show? First person that comes to mind for you.

 

Aimee Teesdale  43:49  

The first person that comes to mind for me is the hero Jodie Cole, she’s Jodie Cook now, and the reason why I suggest her is because she’s obviously been a very successful entrepreneur, right from a very early age multiple businesses. But she’s also very passionate about what you’re passionate about as well. So obviously, your sort of message is about how entrepreneurs are always portrayed as the villain, for example. And so what Jodie has done is she’s authored a series of books called Clever Tykes, which is really trying to shift this perspective of entrepreneurs being the bad guys. And it’s for children and to help children to see entrepreneurs and making money is actually a really positive thing a really good thing, she’s creating books that show entrepreneurs as being heroes instead of villains.

 

Richard Matthews  44:45  

That’s really cool. What did you say the book series was called?

 

Aimee Teesdale  44:49  

It’s called Clever Tykes.

 

Richard Matthews  44:51  

I can say, I have a bunch of clever tykes in my house, so I might have to pick up some of those books. We will reach out after the show and see if we can get an introduction to Jodie. Maybe get her to say yes, come on the show. But that doesn’t always happen, sometimes it does. But we thank you for that. So, in comic books, there’s always the crowd of people at the end, who are cheering and clapping for the hero’s acts of heroism. Our analogous to that is, we want to find out where can people find you if they want your help? Where can they light the bat signal so to speak and say, hey, Aimee I need your help. And second part of that question is who are the right types of people to actually raise their hand and ask for help?

 

Aimee Teesdale  45:30  

Great question, so there are three main ways that person can connect with me. So there’s my website, which will obviously tell you a lot more about what it is that I do, and how I can work with people. So that’s AimeecTeesdale.com. Then I’m also on Instagram. So my Instagram handle, I’ve just created a brand new one, it’s aimee.teesdale. And then I also have a podcast. So my podcast is called Next Level Success. It’s on Spotify, iTunes, whichever podcast app you use. And in the podcast, you actually get to listen to me coaching real-life entrepreneurs. So you get to listen in on how we exactly help them to get out of their own way of success and create the magical results that they would love. And so the ideal people that I work with are entrepreneurs, maybe you’re already established, maybe you’re aspiring to be one or in the process of becoming one. And you have a passion, you have a vision for your life and a vision for how you want your business to be. But you just get a sense that you’re holding yourself back in some way, you’re not quite creating the results that you would love. Maybe you doubt yourself, procrastination, struggling with motivation, for example, self-sabotage, if you just get that sense that you’re getting in your own way, then I’m the woman that can help you and I can help you to get out of your own way pretty rapidly.

 

Richard Matthews  46:46  

Thank you so much for coming on Aimee. I really appreciate it. And if you’re listening to this, and you’re in that spot where you’re maybe you think you’re being held back by something you can’t see, definitely take the time to reach out to Aimee, pick up, listen to her podcast, probably pick up a lot of cool stuff on that as well. The links to those are down in the description for this show. And Aimee, thank you so much for coming to the show today. Do you have any final words of wisdom for my audience before I hit this stop record button?

 

Aimee Teesdale  47:11  

Yeah, my final words of wisdom would be to remember that the secret to success is self-love. That’s my final words of wisdom. And thank you very much for having me on the show.

 

Richard Matthews  47:21  

Thank you for being here.