Episode 155 – Andrew Deutsch
Welcome to another episode of The HERO Show. I am your host Richard Matthews,(@AKATheAlchemist) and you are listening to Episode 155 with Andrew Deutsch – Your Consumers are Voracious Advocates for Your Brand.
Andrew Deutsch is the founder and CEO of Fangled Technology—a strategy-first international full-service marketing and sales consultant. They have successfully driven business growth in more than 100 countries, driving revenue in tens of billions of dollars in sales.
Andrew is also the host of The Fangled Cast Podcast, where incredible guests dive deep into relevant topics for the business world.
Here’s just a taste of what we talked about today:
- We start off today’s episode by exchanging travel stories with Andrew Deutsch. For those who follow our journey, we got to see Gettysburg with our kids and it was phenomenal. I highly recommend for you guys to visit the place if you ever get a chance.
- Next, Andrew shared how his agency helps people across the globe! Fangled Tech helps companies truly understand their customers’ needs, desires, aims, and wants. They communicate that so the company can differentiate itself in a way that matters to them.
- Then, we discussed marketing and sales. When is the ideal period for a company to hire a marketing and sales consultant?
- Next, we got to know Andrew’s origin story, where he shared his family’s entrepreneurial background and how he learns from things that are different as opposed to being scared. All that is the core of what he does today.
- Andrew discussed the importance of learning different languages and how that contributed to his success.
- We talked about how speaking in multiple languages helps put people at the top of any list. Why is this type of skill becoming a superpower in the world of business?
- Then, we talked about Andrews’s superpower which is the ability to “see the potential”. It’s a common thread throughout his career. Whether it’s new product development or a marketing concept, he sees the opportunity that nobody recognizes.
- Working too much is Andrew’s fatal flaw in business. He was able to rectify this by straightening his priorities.
- Andrew’s common enemy in his business falls into two categories—the person who’s hiring a consultant for one more reason to fail and a company that wants to hire a consultant although they already know their answers.
- And then, we talked about Andrew’s driving force in business. They fight to help companies strategically build voracious advocates for their brand.
Recommended Tools:
- The basic technology tools for video conferencing, organize schedules, email, and phone.
- The ability to effectively communicate with clients.
Recommended Media:
Andrew mentioned the following items on the show.
- Pick My Brain Session with Andrew Deutsch
- Virtual Presenter Course
The HERO Challenge
Today on the show, Andrew Deutsch challenged Jim Cassidy to be a guest on The HERO Show. Andrew thinks that Jim is a fantastic person to interview because he is an incredible sales trader and salesman, one of the champs of the old school.
How To Stay Connected with Andrew Deutsch
Want to stay connected with Andrew? Please check out their social profiles below.
- Website: FangledTech.com
- LinkedIn: Linkedin.com/in/andrew-deutsch-2445936
- FangledCast: Youtube.com/channel/UCm7Pu6t9UfklPa9aEdx0iLA
With that… let’s go and listen to the full episode…
Automated Transcription
Andrew Deutsch 0:00
Obviously, it’s part of how we measure success. The success of our business is based on whether or not our clients succeed, If I’m charging money, and putting our time and our devotion into a project for it to fail, that’s not a model, that it’s sustainable, nor does it get a good night’s sleep. When you’re doing a great job for your people and you know, you’re doing the best that you can, and accomplishing the goals that they want to accomplish. At night when I lay down and go to sleep, I just sleep very well. And when I’m out doing things that I like to do in my personal life, I know that I’m doing them because I’ve done some good for my clients.
Richard Matthews 0:39
Heroes are an inspiring group of people, every one of them from the larger than life comic book heroes you see on the big silver screen, the everyday heroes that let us live the privileged lives we do. Every hero has a story to tell, the doctor saving lives at your local hospital, the war veteran down the street, who risked his life for our freedom to the police officers, and the firefighters who risked their safety to ensure ours every hero is special and every story worth telling. But there was one class of heroes that I think is often ignored the entrepreneur, the creator, the producer, the ones who look at the problems in this world and think to themselves, you know what I can fix that I can help people I can make a difference. And they go out and do exactly that by creating a new product or introducing a new service. Some go on to change the world, others make a world of difference to their customers. Welcome to the Hero Show. Join us as we pull back the masks on the world’s finest hero preneurs and learn the secrets to their powers their success and their influence. So you can use those secrets to attract more sales, make more money, and experience more freedom in your business. I’m your host, Richard Matthews, and we are on in 3…2…1…
Richard Matthews 1:34
Hello, and welcome back to The Hero Show. My name is Richard Matthews. And today I have the pleasure of having on the line. Mr. Andrew Deutsch, are you there, Andrew?
Andrew Deutsch 1:41
I’m here.
Richard Matthews 1:42
Awesome. So glad to have you here. I’ll introduce you in just a second. I just want for my audience who has been following along with our travels, we are moved finally, we got out of South Carolina and we’re up in Pennsylvania, we went through like four or five states over the last few weeks since you’ve seen our last interview. Super fun. We got to go see Gettysburg with the kids this last week, which was phenomenal. If you ever get a chance to get out to Gettysburg, I highly recommend it to you know, just for the history and the battle stuff there. Have you ever been to Gettysburg yourself Andrew?
Andrew Deutsch 2:10
I have Yeah, it’s a great place.
Richard Matthews 2:12
It was really interesting. We went there yesterday with the kids. And you can almost feel the history is palpable there for our country. And it’s one of the most important battles probably in the history of the world, change the face of the planet. And it’s really super cool. So what I want to do before we get too far into this is do an introduction for my audience who don’t know you. So Andrew is the founder of Fangled Technology, a strategy first multilingual global marketing and sales consultant, who has successfully driven business growth in more than 100 countries driving revenue in the 10s of billions of dollars. Also the host of the Fangled Cast Podcast where incredible guests take deep dives into relevant topics for the business world. So with that short introduction, Andrew, why don’t you tell us a little bit about what you’re known for now, what is it you do? How do you help people? What are your primary products and services? Yeah,
Andrew Deutsch 3:09
We are a strategy first marketing and sales, consultancy and at an agency, what we do is we help customers truly understand who their customer is, what are their needs, desires, aims, and wants, and how they communicate that so that the company can really dig into how they differentiate themselves in a way that matters to them and also bests all other alternative solutions to the problems that they solve. How’s that for a mouthful?
Richard Matthews 3:38
So that means you primarily help companies identify their customer avatar?
Andrew Deutsch 3:45
Yeah, the new word is avatar, before that it was persona, the language changes but at the core of the strategy doesn’t, the challenge most companies have is that they focus on their customers based on the features their products have not on the value of brings to the customer. And also they tend to promote if they do understand the value of their product, they don’t look at it in terms of what the customer value. So many times you’ll see companies out there that are really pushing their product based on what they’re proud of. And those aren’t the things that matter to the customer. So we need to align all of that in a true strategy before we start going to that shiny little toolbox that has all of the tactical stuff like websites and social media and those things. None of those are truly effective until you’ve sorted out, what matters to that customer in solving the problems and challenges needs, desires that they have.
Richard Matthews 4:45
I’ve noticed that myself in growing our company, so like I run a podcasting agency called Push Button Podcasts. And one of the most difficult things that I’ve had is figuring out who my customer was for that service because I built the company to solve a problem I had. And then how do you extrapolate that into finding other customers who have the same problem? I know what I was trying to solve for myself was a very particular problem and then realizing that like, Hey, what’s the actual thing that’s going to connect with the customer, because it’s not always what I have going on in my head, It’s not the same problem. And been an interesting sort of discovery to go on. And we’ve only just recently found who our ideal client is. And it’s not actually the end customer. It’s other agencies who solve the problem before a podcast for customers because the podcast is all about audience building. And for the longest time, we were targeting the people who have podcasts and who are building podcasts and realizing that getting those people to understand what we offer wasn’t super helpful. But if when we started talking to agencies who are helping businesses grow their sales funnels, and realize that, hey, the next step, after you have your sales funnel dialed in, is you need to build an audience. And all those agencies don’t want to do that they want to have someone to recommend their clients to, that’s when our business started growing because we found out who our actual customer is, it’s the referral partners that are like the on the stage before us.
Andrew Deutsch 6:18
Yeah, and give you an example. There’s a client who manufactures an almost 100-year-old formula for diaper rash cream for babies, and the consumer space, which is not our central focus, but they’ve been in the market for years selling it based on the ingredients. So they said, well, people want to have the best. So they want to know that we’ve got the highest level of the zinc component that’s in the cream. Well, we did a qualitative study. Customers, who buy diaper rash cream, why did they make the selection that they make? Number one, they want to know that they’re going to have a healthy happy baby. Number two, is they want a good night’s sleep. And number three is they want something that such a solid brand that they can tell the inlaws and their parents leave us alone. We’re good parents, we know what we’re doing, get off our back. And when you start marketing, under those three things, all of a sudden you’re speaking the language of your customer, what they truly desire. And you can prove with your features that you’re not lying. And the reason we can do those three things for you is because we use these ingredients.
Richard Matthews 7:21
As a father of four children. And the third one particularly where everyone questions, your parenting decisions all the time, maybe just get people to stop. It’s stress constantly. Yeah,
Andrew Deutsch 7:34
But what if doing business with me means that you can tell those people leave me alone. Because this is my proof. That’s a powerful message. And is that normally something you think about when you say I need something to fix it, a diaper rash.
Richard Matthews 7:45
Yeah. And I’ve had a discussion with a client in the past, I was a marketing director for a solar company. And the president of the company, for the longest time was in the business of getting investors for the company. One of his primary jobs was I have to get investors to come and give money to the company. And he was driving an eco-conscious car because we were an energy company. And so he was driving, I can’t read what it was, it was like a Ford all-electric something or other. I mean, it’s a cool electric car. But it’s not a cool car if that makes sense. It’s not a successful car. And he was having a really hard time connecting with the high-level investors who he was trying to court to bring to the table. And we turned around, and one of the marketing decisions we made was to sell that car for the company. And we bought a BMW a five series we’re going to show up at the meetings with and all of a sudden it changed the entire dynamic with people he was bringing to the table. Because they looked at him differently. Right. We thought we’re a cool energy company driving cool energy-efficient cars, we can get the investors to come to the table. And like that’s not what they were interested in. They didn’t connect with them on that level, because that’s what our customers are interested in. But it’s not what the investors were interested in. And you had to change the messaging a bit for the customer.
Andrew Deutsch 9:24
And companies have to recognize that there’s not always just that one customer, it’s a perfect example. Their end-user of their product is the environmentally-conscious that would want him driving that electric car. But the bank doesn’t care. They’re interested in that business, not because they’re saving the planet, which is kind of sad that they feel that way. But they’re in it because they want to know how much is their ROI. If I put this many dollars in, what am I going to get back out, and those are one of the prosperity stories. A strategy for a company like that is bifurcated, in that you’ve got one set of messaging that’s going to those end users Add another that’s going to the investors and they have to intertwine so that if either sees it, it doesn’t create a conflict in the message. Those are challenging situations.
Richard Matthews 9:31
It was interesting because it was one of those things that we couldn’t figure out from a marketing perspective is like, why are we having trouble with the investors? Because you don’t think of investors as customers, but you have to, because they are customers, but their customers have different things, their customers the ROI of the company, not of the product. So you have to have a different marketing message for the investors than you do for your consumers. And they have to talk to each other. So anyway, you’re in that business of figuring out how to get people to message properly to whoever they’re selling to.
Andrew Deutsch 10:44
That’s a portion of what we do. And then once we built that core strategy, then it branches into the concept of how do we execute on this, and what are the proper tools to truly adhere to that brand strategy that we’ve created the strategic plan going forward, and that’s when most of our clients, we act as the fractional chief marketing or chief Commercial Officer. So we become part of the business and help that team choose proper people that we built the team for, to then execute and make those things a reality. Having a strategy doesn’t do any good if you don’t know how to implement it, how to execute and measure it.
Richard Matthews 11:27
When is a company sort of at the point where they’re looking to hire someone like you is that like something they do at the very beginning, or once they sort of hit a certain level, like when is the ideal time to bring someone like you in to help?
Andrew Deutsch 11:40
The scenarios vary, there are startups that come to us right away and say, we don’t have the funds, nor do we need a full-time chief marketing officer. But we need an executive-level strategic strategist. And we devote to them one day a week to be part of their team. A majority of our customers are people that have been burned by unscrupulous agencies that jump right to the tactics before building strategies. And then overcharged through what we joke is the project management fees. We don’t charge project management fees, because we’re hired to manage the project, we give the rate of what it costs for us to coordinate in our team to make things happen. And that’s what we do. So we get a great deal of business from people that have been burned and now want a rational way that they can actually keep track of what it costs, get the results that they want, and not have that scope creep, that gives agencies bad names, and there’s a lot of great agencies out there we deal with many of them. But that’s a big portion. And then the next is companies that have been no agency know otherwise. And they’ve been a standard industrial player for years and years. And they go. you know what, we’re stuck, we want to grow. The owner of the company says you know what, I’m 60 I want to retire in five years, can you get me to the next level so when I sell I can get a bigger payout when I exit, those types of scenarios. So it’s across that gamut of startups to exit or looking to be acquired.
Richard Matthews 13:12
Nice and so when you’re in that space, is it lots of different sort of industries like e-commerce focus or any particular space that you guys are focused on?
Andrew Deutsch 13:23
Up until a couple of years ago, the majority of our business was the industrial b2b space companies doing business with companies. Because of the accomplishments in that arena, many of our clients have referred us or have referred clients to us that are in the consumer space. So we’ve added quite a bit of consumer business in the last couple of years successfully at the core building a strategy isn’t that different. Where we don’t play they’re like lawyers, doctors offices, insurance highly regulated we don’t have people in our pool that have that expertise. And rather than fake it till you make it and actually get yourself in trouble by being dishonest, we just don’t play where we don’t know.
Richard Matthews 14:04 It makes sense. I have a company in the e-commerce space a consumer eCommerce company that sounds like might fit directly in that help cuz we’re sort of struggling with identifying some things. Anyways I want to have some discussions about that later. But anyway, it sounds really fascinating that you do some of those things. What I want to find out is your origin story. How did you get into this business we talk on the show every good comic book hero has an origin story, something that made them into the hero they are today and we want to hear the story. Were you born a hero? Were you bit by a radioactive spider that made you want to get into the, radioactive bat there you go. Or did you start in a job and eventually become an entrepreneur? Where did you come from?
Andrew Deutsch 14:50
I came from a family that had an entrepreneurial background, my grandfather on my mother’s side during the depression was sweeping floors two days a week at a printing factory. By the time I came around, he had one of the largest printing companies in Cleveland, Ohio, specializing in being able to print an adhesive stock. So almost a major percentage of all car batteries in the United States at that time had his labels on that was his. So he came from nothing and created that business. And in that is recognized that niche market that he created a printing on adhesive stock, as opposed to being just a regular printer doing flyers and brochures and things like that. It was very successful with it. On the other side of my family in the 1800s, my second great grandfather started the first full-service funeral home in the whole Midwest. And from immigrant to very successful business. Of course, my dad wasn’t interested nor was I so we’re no longer the funeral business and the family, although the name still exists. So I had that background. I was in high school got an opportunity to be an exchange student and lived in Sweden for a period of time, and really got to see how different the world was than what we were told in our very America first sort of mindset. And recognize it just because other places are different doesn’t make them bad. It actually made it more interesting. So I became fascinated with differences in the world. So when I went to school, I decided to study international trade. And I worked on that degree finished, my bachelor’s took a position working for a nonprofit organization, which is kind of out of the box, where I learned how to be a true salesman. How do you sell a product that isn’t a product, you get people to give you money for a handshake, and a certificate and manage a program that benefited youth. So I did that for a period of time until I was ready to go back to grad school. Unfortunately, every MBA I knew was unemployed, the economy kind of stunk at that time. So I went back and studied instead of wanting to be international multicultural marketing, focus more on a master’s in psychology. So worked as a therapist for a period of time while I was building my business, trying to get clients that wanted to do international work, and broke into the Central American market in 93. I took a project for 90 days in Brazil and ended up living there for 10 years. And that’s where I really built my business. By being in a different part of the world, the market had just opened to global trade. So in the US, I was a guy who knew stuff there, because of it being a closed market for so many years, I ended up being a guy who knew more. So it gave me opportunities to really get involved in some incredible trade projects, helping American companies set up distribution all throughout South America. So really, that global thing, the comfort and the learning from things that are different than me, as opposed to being scared and run away from them, I always ran towards them. And that’s where that’s the core of how I do what I do today.
Richard Matthews 18:09
So just a couple of thoughts on that. First, it’s really fascinating to have such a long history of entrepreneurship and your family. But with the international stuff, how have you had like learning languages and being able to cross those language barriers been a difficult skill to acquire? And how important has that been to your success?
Andrew Deutsch 18:27
Yeah, I mean, learning other languages comes out of necessity, really. And it’s very difficult to learn a language in the classroom of total immersion living. I tell you what when you got to get a drink of water, and then you need to get rid of that water, you learn real quick how to ask for a glass of water, Where’s the bathroom, and then everything else sort of surface, it grows out of there. To me, I joke, it’s not really but I say it’s child abuse, to not have children that learn second and third languages. Because the opportunities are so great. All of my kids can speak at least three because of our lives, and when the resumes get checked, there it goes to the top. It’s a skill set that’s highly needed, highly desired, and it moves people forward in their careers.
Richard Matthews 19:20
It’s only gonna get more important as our economy gets more and more global.
Andrew Deutsch 19:26
Yeah. And there are countries you can only learn so many languages, but and being that English is your core language, it isn’t an advantage. But it’s not the end-all to really understand another culture, you really have to understand how they speak. There are sounds, words, phrases, concepts that don’t exist in other languages, that if you understand that you can understand the thought process of those people when you’re building your strategy.
Richard Matthews 19:53
Yeah, it’s really fascinating. My son is in Spanish training right now and they do full immersion, which is cool. So the whole class is taught in Spanish. And the first lesson he did was English, to let him know basically that, hey, the whole rest of the class is gonna be in Spanish. And that was it. And it’s just for the Spanish thing. He’s doing pretty good. Which is cool. We just started him on that and he’s in fourth grade, I think. So just getting that and we try it a little bit with our next child who’s seven, in first-grade stuff. And she was struggling with the full immersion stuff. So we’ll probably push it off another year for that. But anyway, it’s definitely on our radar as well. And I know we’re looking at traveling internationally more with the kids. So learning the language stuff will be really important. My wife is really good at it. She speaks like six languages. I speak English really, really well.
Andrew Deutsch 20:51
Are you sure?
Richard Matthews 20:52
No, I’m not. But I should paraphrase that, I write English well, I don’t speak it as well as I write it. I said paraphrasing was the wrong word. So then I’ll just prove that my point that I don’t speak it as well as I write it. But the language learning thing has been an interesting sort of struggle for me because I want to do it, but I struggle with the learning of it. Which is interesting, because my wife doesn’t my wife and I also sit down and do go through the same stuff. And she picks it up really fast. And I think part of that is she had more language in her childhood than I did.
Andrew Deutsch 21:36
The problem most people have with language learning is the willingness to sound weird. Making odd sounds until somebody starts to recognize that they mean something. There’s a certain moment, it’s interesting when you learn the first language, there’s a silent period. And that’s normal. And if you learn with your ears, and that with your eyes, it’s also much easier to pick up other languages. All the languages I speak I learned traveling I never took the class to speak of. Because as an American, you’ll read the letters on the page. And you’ll be pronouncing those words as if they were English. And the pronunciations are different. So there’s the ability to hear and repeat. And when you can start to ask a question. That’s when you can really learn like how do you say so and so, but asking that in that language and getting the feedback so that you exercise, making those odd sounds.
Richard Matthews 22:35
My favorite phrase in Spanish is the Como se de se, which is how do you say? And my biggest struggle with Spanish is the language I know the most of outside of English. And my biggest struggle is always. I’ve gotten to a point where I can read it really well. So I can read signs when we get to places that have Spanish like I can read all the Spanish. But when someone speaks it to me, I can’t hear the spaces between the words.
Andrew Deutsch 22:57
When you’re reading them, are you reading them in the pronunciation of Spanish? Are you reading them in American?
Richard Matthews 23:02
That’s a good question. I don’t know
Andrew Deutsch 23:04
That’s what I’m talking about. When I learned Portuguese, I couldn’t read it. I didn’t even try to read it until I could communicate because I would read a word and then somebody would say it, there was no connection because pronunciation is completely different than what I was reading on the page. It really helped me.
Richard Matthews 23:21
That’s interesting. And I know it’s such a valuable skill. And it’s almost verging on at this point, like becoming a superpower in the business world. If you can speak multiple languages, it just puts you at the top of any list that you’re on
Andrew Deutsch 23:34
I’ve been in situations where people in the room didn’t know that I knew English. So there was a conversation going with a translator to the crew, and I would sit around and wait for the other people to start speaking English. And I would know what they didn’t think anybody was understanding. So it’s almost like being a spy or a fly on the wall kind of thing. The most difficult is when you’re the middle person. So like, I would travel with a Brazilian client to China. So there’s a Chinese person speaking to a Chinese translator who’s speaking to me in English, and then me translating it to Portuguese. And going from language to language like that. Back and forth. It’s very complicated, you have to be very accurate and ask lots of questions in the middle to make sure that what you’re communicating is correct. Because that’s a game of repeat, repeat, sometimes the actual meaning gets diluted or disappears.
Richard Matthews 24:32
I’m in the process of trying to learn a little bit of Tagalog, which is the language in the Philippines because we’ve got staff in the Philippines. And it’s very difficult to do when you’re not full immersion. But thankfully, most of my staff all speaks English that is over there. So anyway it’s something that I know, the more I pick up on it, the better it’s going to be. I know we want to go visit that country at some point as well. The languages I think, that are super important nowadays, Chinese, Spanish, English are like your three big ones that cover most of the world. And then probably Hindu. And I’m not sure what the language name is in Hindi. There you go. That covers a large portion of the world if you can get those four languages down.
Andrew Deutsch 25:20
Well, good luck with the Hindi.
Richard Matthews 25:22
What languages do you speak?
Andrew Deutsch 25:24
Fluently Portuguese, Spanish, and English. And I can read and understand. Italian, French, a little Romanian, a little Swedish. I used to be able to communicate in Mandarin, but I’ve kind of lost it over the years.
Richard Matthews 25:36
It’s interesting.
Andrew Deutsch 25:38
little sweet.
Richard Matthews 25:39
I feel like this sort of fits right into that whole superpower discussion, I want talk a little bit about your superpowers. Every iconic hero has a superpower, whether that’s a fancy flying suit, or a genius, intellect, or super strength in the real world heroes have what I call a zone of genius, which is a skill or a set of skills that you were born with, or you developed over time, that helps sets you apart. It’s what allows you to help people slay their villains and come out on top in their journeys. The way that I frame this for my guests is if you think through all of your skills that you’ve developed over your life, there’s probably a common thread that ties all those skills together. And that common thread is probably where you find your superpower. And for me, it’s always been the ability to sort of see the systems below what’s going on. I’ve got a sort of a superpower in the systems world, and all of my other skills are tied into that. So with that sort of framing, what do you think your superpower is?
Andrew Deutsch 26:32
It’s being able to see an opportunity that nobody else can see. I mean, it’s a common thread through my career, whether it’s new product development, marketing concepts, or otherwise, being able to see that opportunity that’s right there in front of everyone the elephant in the room that nobody recognizes.
Richard Matthews 26:55
So why do you think that’s something that is set apart for you? Why can you see opportunities that other people can’t?
Andrew Deutsch 27:02
Because my brain goes off thinking about the actual place that it can be in the future in ways that I don’t think other people do. So several of the products that I’ve been involved in invention through actual market release, were ideas that nobody had ever put together before.
Richard Matthews 27:27
I don’t know if this is exactly correct, but I sort of look at that superpower as the ability to see the potential. And I’ve talked to a few people who have that I sort of have a little bit of that, in my repertoire, probably not superpower level, but I recognize it. And the way that I’ve always sort of like, made it a metaphor for people to understand that superpower is that people who do the home renovations, where they can go into a garbage heap and see the future of what that can be. A lot of people don’t have that skill, right, they don’t have the ability to look at something and see potential, they only see what is in front of them.
Andrew Deutsch 28:03
Talk to any realtor, and they’ll tell you, if you don’t stage the house, people have no vision of what the house could be. That’s why empty houses are hard to sell.
Richard Matthews 28:13
Yeah, because people don’t see potential they see what’s in front of them. And seeing potential is like I said, it’s almost a superpower. And what’s interesting, is I think that’s one of those superpowers that you can be born with. And you can have genius levels, sort of like work with it. But it’s also a skill you can develop, you can develop the ability to see the potential. And so I’m just sort of curious, do you think that’s something that you’ve developed? Or do you think it’s something that you were born with?
Andrew Deutsch 28:41
I think we develop it from the role models around us and the experiences that we have in life and early successes that we’ve had. I mean, you think about you and I see a big boulder in the yard. It’s a beautiful Boulder, a sculptor looks at it and says, Look, there’s Caesar. And then he goes and removes everything, and Caesar is left in the front yard. So that’s all sculptors do is they see a rocket, they take away everything, that is what they want.
Richard Matthews 29:09
Yeah, they see the potential and make it happen. And just in the marketing world, and I don’t know if you guys work on this at all, but we do some work with, like developing websites for clients. And they always want to see a project before it’s done. And I used to let clients see projects before they were like to a certain level. And then it would always do rail projects because they don’t see the potential. Like, hey, we’re at this framing stage of this site, where we’re building, you know, we’re building the doors and the walls and those things, but there’s no furniture and there’s no style on it yet. But the structure is always the same. And so we’d get to the structure thing, and they’re like, we want to see it and I let him see it. And they’ll be like it’s all wrong. It’s not our brand. It’s not our business and it’s all failing. I’m like, but we’re not there yet. Like we have to build a skeleton before we can put on the flesh and the outfits and whatnot. So it’s interesting. Like, you have to know, when you’re working with people whether or not they have that skill, that ability to see potential, because it’s a discussion that can derail projects if you’re working with people who can’t or don’t have that skill.
Andrew Deutsch 30:19
Absolutely, the challenge most companies have is that they sort of have whether they want to admit it or not a standard approach with every client. And our approach varies depending on who we’re dealing with and knowing who they are. And understand customers, we say, our business Fangled at the core, our business is to help our customers convert every touch into a voracious advocate for their brand. And we say every touch because it’s not every person they do business with, it’s everyone that their company their brand touches. Some of my greatest referrals come from people that I’ve not done business with. But they’re advocates for what we do, because they’ve seen the successes and the stories and projects that we’ve worked on. Or at some point in time know someone has benefited from something that we brought to market.
Richard Matthews 31:09
So my next question for you is the flip side of that, your fatal flaw. Every Superman has his kryptonite, and wonder woman can’t remove her bracelets of victory without going mad, you probably have a flaw, something that held you back in your business, something that you struggled with, for me, it was a couple of things, things like perfectionism, it kept me from shipping, or lack of self-care, which early in my career, I let me let my clients walk all over me. But more important than what the flaw is, how have you worked to rectify it? So you can overcome that flaw and continue to grow.
Andrew Deutsch 31:47
Yeah, my biggest flaw was working too much. So there was a period of time where I was on the road, 220 days a year, I’d be in 45 countries every year, I would fly 300,000 miles those years. And everything about me started to fall apart when I quit that job and change the style of what I was doing. I weighed 365 pounds, couldn’t walk up a flight of stairs, never knew what time it was never slept. And I rectified it by making a decision to take family and health over all of that and got my priority straight. So dropped 160 pounds, got myself on a much more regulated scale, took about three years to get my internal clock working again. But those were some interesting years.
Richard Matthews 32:42
So it was a health struggle that kept you from…
Andrew Deutsch 32:46
It’s a combination of so many things. But it was a realization that it didn’t do me any good to do all of that travel all of that work and not have any of the benefits of it. And I was unhealthy and not happy. And that seeing my kids not seeing my wife. You have a nice home that I built and never see and live in it. So I didn’t have time to do any of my hobbies. And I made the decision that I needed life balance and health. So I did it.
Richard Matthews 33:18
It sort of falls into that self-care thing. You have to, put the mask over your own face where you can take care of other people in the airplane crash. And it’s an important thing to learn how to manage as an entrepreneur. It’s really easy to get into the spot where you are, working all the time. I know I did that I was working like 18 hours a day and not doing what I needed to do. And I actually found my business has grown a lot more since I’ve started focusing more on having things going in my own life properly and spent the last year working on getting really healthy myself.
Andrew Deutsch 33:54
You had mentioned that Philippines I remember one morning I woke up in a hotel and looked around the room and went over to the desk and picked up the little book on the hotel desk and went, how the hell did I get to Cebu, Philippines? I didn’t even know I was here. I didn’t know what country I was in. Or I would walk up to the front desk of a hotel speaking the wrong language. Because I was just not aware. And those were the signs that I needed to make a life change.
Richard Matthews 34:20
Absolutely. So I want to shift gears a little bit and talk a little bit about your common enemy. And the common enemy is generally put in the context of your clients. But every superhero has their arch-nemesis, It’s the thing they constantly have to fight against in their world. In the world of business, it takes on a lot of forms. But generally speaking, with your clients, it’s something that you have to fight against all the time when you bring someone on, and it’s a mindset or it’s a flaw that you’re having to fight overcome so that you can actually get your clients the results that you promised them. And so what do you think that sort of is the thing that you constantly have to sort of do battle with, if you have your magic wand you could just bop your clients on the head and not have to deal with that as soon as you hire them, what would that be?
Andrew Deutsch 35:02
Yep, there’s a toss-up between two different categories. One, which is the most insidious is someone who’s hiring a consultant for one more reason to fail. And that happens, there’ll be someone who’s working in an organization, and they’re offended that the CEO is telling the VP of Marketing, you need to bring in an agency to do that, or you need to bring in a consultant that this kind of work. And they take it as an insult, rather than someone tried to offer them some help. And those situations, we tend if we recognize that we don’t take on the client. Now, it happens more often than you would think. And the other, which is even worse, is a company that wants to hire a consultant, although they already know their answers, and they’re wrong. So we think that we’re going to go in this direction, we’re going to bring you in so that you can find out that all these other things out there don’t really work. And then we can go back to what we were doing. And they’re not conscious that that’s what they’re doing. But you show up and you say, we’ve looked at your company, this is the evaluation. And these are the things well, that’s not what we do. And we go well if that’s not what you do, why am I here? You brought me in because what you were doing wasn’t working. And you have to work through that sometimes. And again, with the experience that we have, we recognize that upfront and set the parameters so that they recognize you do know that we’re probably going to come up with a solution for you, that’s going to work great. And it will not match what you do now. And if that’s uncomfortable, we probably shouldn’t move forward with a project.
Richard Matthews 36:31
Yeah, how often do you run into stuff like that?
Andrew Deutsch 36:34
More often than you would think?
Richard Matthews 36:35
Yeah,
Andrew Deutsch 36:38
You know, we’re in the business of changing companies for growth, and you get people that don’t want to make a change, I’ll give you an example. In manufacturing, you have all of the capabilities, if you can do this, there’s this whole other market that you could be selling to, oh, we don’t sell to that market. And it’s okay, but that market has higher margins, better-paying customers, it has a better capability for you to scale. And we don’t do that operation. Well, if you add that operation, you know, those kinds of conversations, the CEO of the company absolutely believes in it, but the production and operations folks, don’t see it, because it doesn’t. So you have to create an environment for a company like that, where they recognize, by the way, if we grow that there are higher salaries, we can add a second shift to lower your responsibilities and you’re not going to be working, you know, 10-12 hour days that you don’t want to, we could have two eight hour shifts, there’s a lot of other things that can come into it. But those are your real challenge.
Richard Matthews 37:40
You have to learn how to talk their language.
Andrew Deutsch 37:41
You have to learn how to show people what’s in it for them. Otherwise, change so scary. Everybody loves change if it means an easier life and more money.
Richard Matthews 37:53
Do you see those problems crop up more in larger companies than smaller ones?
Andrew Deutsch 37:57
It’s across the board. But like, for example, a recent client was 30 something years in the same location, same employees, they haven’t done anything different. They’ve been growing. And you talk to employees in the company, and you ask, what’s your future? I got three more years of this, don’t change anything. I don’t want anything to change. I just want to finish my three years I want to retire. And that’s half the team. That’s a very different environment than a startup where we got this thing going, we know what we’re doing, but they’re failing. And you say, you’re failing because of this, this and that. Let’s maybe if we change these, no, no, we know what we’re doing. It’s those disconnects that are always fascinating.
Richard Matthews 38:41
It’s like part of your job is figuring out how to change the people’s willingness and actions to actually hit the goal that they want,
Andrew Deutsch 38:50
The secret to it is we’re helping our customers deal with their customers. So we have to know both of those customers. We have to know the personas and the end-users that they’re trying to market to that we’re helping them grow their business. But we recognize that our customer is also the people on the floor, who we have to show the benefit to them and making the change.
Richard Matthews 39:16
Yeah, so you have to sell twice,
Andrew Deutsch 39:19
Sometimes multi-levels.
Richard Matthews 39:22
Yeah, which is an interesting skill. And it’s something that I think a lot of people who are in the consulting and agency space that are working with customers, they don’t realize they have to do that. You mentioned earlier, some of the problems that you run into are taking over for other agencies. And I know that’s a problem that I’ve seen in the past is the agencies who failed don’t understand the multi-level of like, how to convince everyone at the different levels.
Andrew Deutsch 39:50
And we don’t take over for other agencies. We start over.
Richard Matthews 39:53
Start over. Yeah.
Andrew Deutsch 39:55
It’s rare that we take over from another agency because what they’ve done does not fit the model of what we do. So we go back to the beginning and don’t make the assumptions that were failing, and work on those. We go back to the core.
Richard Matthews 40:11
So if your common enemy is the thing that you’re fighting against is your arch-nemesis, then your driving forces. The flip side of that, right is the thing that you fight for. So just like Spider-Man fight saves New York or Batman fights save Gotham, or Google fights to index and categorize all the world’s information. What is it that you guys fight for at Fangled Tech?
Andrew Deutsch 40:29
We fight for accomplishment, we fight to help our clients convert all the people, they touch into voracious advocates for their brand. That’s where the growth occurs. So it’s all about their growth. It’s all about accomplishing those goals and getting to the place that they’ve defined, they want to go and be on.
Richard Matthews 40:48
Yeah, absolutely. And just from a personal standpoint, why is it that you target that? Like, what does that do for you guys and your company?
Andrew Deutsch 41:01
Well, obviously it’s part of how we measure success. The success of our business is based on whether or not our clients succeed. If I’m charging money, and putting our time and our devotion into a project for it to fail, that’s not a model that is sustainable, nor does it get me a good night’s sleep. When you’re doing a great job for your people, you know, you’re doing the best that you can and accomplishing the goals that they want to accomplish. At night, when I lay down and go to sleep, I just sleep very well. And when I’m out doing things that I like to do in my personal life, I know that I’m doing them because I’ve done some good for my clients.
Richard Matthews 41:40
Yeah, and it’s one of those things that I know for me because we travel, and we do other things that I know I can’t go out and have a good day with my family, my kids, and stuff. I know our agency is failing in certain areas. Like you’ve got to have your business running right in order to want to go out and actually enjoy this life that we have.
Andrew Deutsch 42:02
I always wonder how people who do a horrible job at work, or are dishonest with the people that they work with how they don’t choke on what they eat, knowing that they bought I with dishonest money? It isn’t something that fits in my model of the world?
Richard Matthews 42:17
Yeah, definitely makes sense. But you know, I think those are probably the same people who throw litter out the window when they’re driving down the road. I don’t understand those people either. But it is what it is.
Andrew Deutsch 42:28
Yep, they are around.
Richard Matthews 42:31
So I want to talk a little bit about some practical things then for actually, growing your business and working with it, I call this your heroes tool belt. And just like every superhero has their tool belt with awesome gadgets, like Bataranga, or webslinger, or laser eyes, or maybe big magical hammers, talk about one or two tools that you couldn’t live without in your business could be anything from your notepad to your calendar to a marketing tool that you use, or maybe something you use to deliver your actual services to your clients, something you think is essential to getting the job done.
Andrew Deutsch 42:59
The basic tools of technology, the ability to video conference to organize myself, schedule wise, email, phone, all of that core, the video system that I’m using that you saw, I’m screwing around with the batwings before to be able to really present in a way that’s memorable. All of those tools are important. And then the other is the tools we have that aren’t necessarily physical, the ability to communicate to measure the people that we’re working with the tools to really understand the motivators, the needs, and desires of the folks that our team to make sure that they’re all getting what they want out of the business, and their accomplishments, all of those things are important to us those communication tools.
Richard Matthews 43:48
Yeah, and it’s interesting, too, because the communication stuff has changed a lot over the last decade or so. And I tell people all the time, we’re like, in the golden age of business, like you can be on the same footing as a fortune 500 company now with just, 100 bucks worth of tools. And it’s amazing, because you and I are on different sides of the country, and we got people all over the world that you can work with now with video conferencing. And I remember when I was a kid, we used to think stuff like this was like sci-fi future fancy stuff. And now we use it every day.
Andrew Deutsch 44:23
Imagine when I was a kid, and there was no such thing as a personal computer.
Richard Matthews 44:26
Yeah
Andrew Deutsch 44:27
I remember when calculators first came out, they were 1000 bucks, and oh my god, we’re never gonna be able to afford these things. And the first fax machine came out there was never gonna be anything better then.
Richard Matthews 44:37
I vividly remember a discussion in high school with one of my math teachers. Telling us that we have to learn how to do this math by hand. Because not everyone can afford a calculator and you’re not going to be able to just calculate things whenever you want. And it’s funny because nowadays, you can put a computer on your wrist that you can talk to you that will calculate things for you.
Andrew Deutsch 44:58
It’s an advocate that you should know how the math works.
Richard Matthews 45:02
Yeah, you should know how math works. I tell my son all the time, we have this discussion regularly with our kids. My son, for instance, is currently learning to type. And he always he’s upset at us for like, why are you making me learn to type, I don’t have to type, I can just push the little button and talk to my computer and it types for me. And I’m like, I mean, it’s all well and good that it can do that. But there’s some foundational skills that come with learning to type that you have to know how to do, like, maybe your kids won’t. Because it will have neural connections to your brain, but you are still in a generation where you’re going to have to know how to type in order to succeed. And there’s so much technology like that.
Andrew Deutsch 45:41
Yeah, I can’t imagine being able to do advanced statistical analysis for my clients if I didn’t understand how stats work. So just being able to plug in anything out there and not knowing where it came from. You assume that those answers are correct. When, if you had the rational understanding of how the numbers work before, you’d have a basis of understanding whether or not those numbers made sense, so to the idea of not learning the basics, you know, everyone still has to know how to add, subtract, multiply and divide. It doesn’t ring true to me that somehow just the machines are gonna end up doing it. We don’t have to know it anymore. You believe in zombie apocalypse nonsense, and someday you’re gonna have to fend for yourself. It’s really how you understand it.
Richard Matthews 46:26
I feel like it’s the add, multiply and divide. And the ability to create and understand formulas are like the major math skills you sort of you need to have. Because you may not need to know how to calculate the formula, like how to actually do the math, because computers are good at that, but you should be able to design them.
Andrew Deutsch 46:43
For instance, if you’re studying history. Is history just a bunch of dates and times? And locations? Or is it the concepts behind how people behaved? And what they did? What were the strategies and the stories behind them? Those are so much more important? If you asked me to talk about history, I can talk about a lot of incredible things throughout the globe. If you want me to just name dates and times on calendars and the events and things like that. That’s not my forte.
Richard Matthews 47:10
And what’s interesting, too, we mentioned earlier, we were just at Gettysburg yesterday. And, it’s a really important history thing. And I couldn’t tell you the date like that it happened, I thought about it for a while, it’s like 1860, something or other, but that’s not nearly as relevant as, like, some of the stories that you get out of that we realize that like, the Battle of Gettysburg, a couple of the generals on either side were best friends, they grew up together, it was a civil war, like neighbors and brothers fighting brothers. And that’s the story of the Civil War. And I think those concepts are way more important than the dates and the names and stuff like that and realize how history is important.
Andrew Deutsch 47:50
I personally think it was an uncivil war, but that’s okay.
Richard Matthews 47:53
Yeah, absolutely.
Richard Matthews 47:55
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Richard Matthews 49:26
So I want to talk a little bit about your own personal heroes, these are your mentors. Every hero has their mentors, Frodo had Gandalf, Luke had Obi Wan, Robert Kiyosaki had his rich Dad, Spider Man even had his Uncle Ben, Who were some of your heroes where they realized mentors, speakers, authors, maybe peers who are a couple of years ahead of you, and how important were they what you’ve accomplished so far?
Andrew Deutsch 49:46
When I go back to the beginning, I mentioned my grandparents were quite entrepreneurial in terms of what they did. In the business world. There’s a gentleman Jim Cassidy, who’s is a close friend of mine today, who was one of the champion sales guys in the old days of copiers, who really learned the very core of what a salesman does, and was able to be one of the top achievers, top sales managers and otherwise in his life, and a lot of the conversations we have today is one of my mentors, has led me to the conceptual way of sales that are different than most. But I look at it from a marketing perspective and people who have grown businesses from nothing, they’ve been several, neither names don’t really matter, because nobody would know them. I’m not one of those guys that looks to these, these like Elon Musk’s and the people like that of the world and say, oh, they’re my heroes. It’s really people that I’ve had direct contact with who I’ve learned from it made me better at what I do.
Richard Matthews 50:51
What’s fascinating to me, and one of the reasons I asked this question is just a sort of find out how important interpersonal relationships are for people to grow something. And what I found with surprising consistency is, we’ve done like, 160 these interviews now, how often the hero is in their life, it’s someone It was a family member or a teacher, or someone that if you went and asked that person today, you’re one of my heroes, they wouldn’t even know.
Andrew Deutsch 51:23
There’s a bunch of them throughout my life. But the kind of hero worship stuff that goes out in the business world, there are several people they go out there and the influencer and in the social media world. And on LinkedIn, everybody talks about some guy named Gary Vee, I’ve listened to him speak once, and the guy’s a jerk. I am not interested. I don’t like his attitude. I like the way he treats people. He’s not somebody that I would possibly judge people based on how they treat other people how productive they are, and what they given and inspire people with. I’m not to be brash.
Richard Matthews 52:01
It’s such an interesting thing because we tend to look at fame, as a hero. And what I find is, it’s very often that the people who we actually consider heroes are not people who are famous. Sometimes they are right, sometimes they’re like, Hey, I got a lot of inspiration from an Oprah Winfrey or from a Gary Vee or something like that. And that’s fine. But what I find most often is the people who come on these shows and talk. It’s, it was my 11th grade English teacher who told me it was okay to make mistakes. Right? Like, that’s one of my heroes.
Andrew Deutsch 52:37
I’ve learned from people who’ve done amazing things. And I’ve also learned from Horrible Bosses, who did horrible things, who showed me how not to be a leader, which is probably some of the better learning that I’ve had is what that person did had such a negative impact on people, I will never go in that direction and never treat people that way. So you learn both from the positive and the negative folks in your life that the anti-heroes can teach you just as much as the heroes.
Richard Matthews 53:02
Yeah, absolutely. And one of my sources of inspiration for that question was an actual hero of mine who said to me one day, he’s like, someday your kids are gonna have hero, and if you’re not worthy, it won’t be you. And I remember thinking that, I didn’t have kids at the time. But I remember when he said that, to me, I was like, it was just a reminder that we have to live the kind of life that’s worthy of being looked up to, especially if you’re going to be in a position where people are looking up to you, which happens as a parent or as a business owner, or as a consultant, you have to be worthy of you know, someone listening to you and taking action on the things that you say.
Andrew Deutsch 53:44
Years ago someone had made a comment that, if you wouldn’t want to read your own biography, at the end of your life, you probably haven’t lived a life. And, and I’ve joked and said, You know, I’m on the third book. So, hopefully, the fourth book will be one I want to read to, it’s how do you truly live that life. And if today was the last day, I’m pretty proud of everything that I’ve accomplished, and all the experiences that I’ve had, I’ve lived a much bigger life than most people deserve. And continue to.
Richard Matthews 54:19
I feel the same way. And which is interesting, because I still consider myself fairly young. And I’m, like, we’ve covered accomplished a lot. And I’m not at that point where like if I died today, I wouldn’t be ready, there’s more stuff I want to do more people, I want to help more things. But at the same time, I’ve gotten a lot accomplished, which is cool. So I got one more question for you. It’ll be a wrap on our interview. And it’s basically your guiding principles. The thing that makes heroes heroic is that they live by a code. For instance, Batman never killed his enemies, he always brings them to Arkham Asylum. So as we wrap, I want to talk about the top one or two principles that you use regularly in your life, maybe something you wish you knew when you first started out on your own hero’s journey.
Andrew Deutsch 55:02
Yeah, one of my main principles is that I only work in industries that bring something positive to the world. I’m not one of these anti-gun nuts, or otherwise, but I won’t work with companies that make things that kill other people. I don’t work with polluters and things like that. To me, if I know that I’m working for companies that in my view, do well, other people may disagree with who those are, but I want to sleep well at night, knowing that I didn’t do something that potentially is harming people. And the other is always lead with a mind of service and growth and being kind to people to benefit rather than just the greed of scoring with dollars, no matter what those are sort of the core principles of the business. And the last is to always rely on creativity and being creative and solutions and what we’re doing, seeing things in different ways and other people see them.
Richard Matthews 56:03
So you’re not gonna do any work for Stark Industries?
Andrew Deutsch 56:06
No, the stuff like that doesn’t interest me. I’ve had opportunities where people have come to me with extremely lucrative projects and positions that I’ve turned down because the industries were not something that I would be able to sleep well at night knowing I was involved with.
Richard Matthews 56:25
Yeah, that makes sense. And I think that’s part of one of the important you know, we mentioned talking about self-care before. As far as healthcare knowing what your limits are knowing where you’re comfortable working, and realizing that it’s not worth selling your soul to accomplish something in your business.
Andrew Deutsch 56:43
Yep. From toxic people in the past that isn’t something that I have an interest in.
Richard Matthews 56:50
So that’s a wrap on our interview. But I do finish every interview with something I call the hero’s challenge. And I do this basically to help me get access to stories I might not otherwise find in my own right. And it’s a simple question, right? Do you have someone in your life in your network that you think has a cool entrepreneurial story? Who are they? first names are fine, and why do you think they should come to share their story on our show? First-person that comes to mind for you,
Andrew Deutsch 57:15
the one I already mentioned, Jim, the incredible sales trader and salesman, one of the champs of the old school, we’re live sales that still applies today.
Richard Matthews 57:28
Absolutely. So I’ll see if we can reach out later and maybe get an introduction to him. Maybe he’s interested in sharing his story on our show, maybe not. But anyway, we always try to get interesting people on. And it’s always a helpful way to find people who aren’t trying to do the podcast rounds. And then because everyone’s heard them before. So we’re trying to find interesting people to come on here. So we appreciate that. So in comic books, there’s always the crowd at the end of the book that is clapping or cheering for their work. So as we close our analogous to that, we want to find out from you where people can go if they want your help, where can they light up the bat signal, so to speak? And more importantly, who are the right types of people to light up the bat signal and say, Hey, you know what, I would really love to have fangled tech help us out. So where can people go and who are the right people?
Andrew Deutsch 58:18
First of all, if you’re looking at the video, right next to me is our website. fangledtech.com, check out the podcast, the fangled cast, which is all one word, where we have the video versions on YouTube, and it’s on all of those other places, the stitchers in the apple and everywhere else that podcast could be heard. And then there’s also a virtual presenter course, to get you a link if people want to check out and learn how to how to do video, the link I give you actually give them a discount.
Richard Matthews 58:44
Yeah, we’ll put it in the show notes for people.
Andrew Deutsch 58:46
I’ll give it I’ll give you that. And you know, the ideal folks, for us range, I give every week, no more than two, we call the pick my brain session, if somebody has an idea that they want to flesh out, whether it’s a new product, idea, marketing, idea, concept, even to go over the resume, I give 30 minutes of my time twice a week to pick my brain for free. That’s fun, you can send an inquiry through the website through fangledtech.com and go to our inquiry page. And let me know. And the people that we’re looking for, are either someone who’s got a great idea that they’re getting started in a business and they need a part-time marketing executive involved. We have companies that have been burned by marketing agencies who really want to go back to the core and build that strategy before they move forward again, we’ve got successful businesses that are stuck and really want to grow or are looking for their exit in the next few years and want to get their business in a position to get the highest payout when they sell their business or get acquired or acquire others.
Richard Matthews 59:48
Absolutely makes a lot of sense. So thank you so much for coming on and sharing with us your story today, Andrew, it’s been really fascinating having you here. Again, if you’re in that spot where you’re looking to grow Your Business maybe have a part-time marketing executive definitely reach out to Fangled Tech. And, again, thank you so much for coming on. Do you have any final words of wisdom for our audience before I hit this stop record button?
Andrew Deutsch 1:00:10
I’m all wisdom doubt. But thank you. So convert everyone into a variations advocate for your brand. That’s how you grow your business.
Richard Matthews 1:00:19
Absolutely
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Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.
Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness, attention, & authority in your niche without you having to life more a finger to push that “stop record” button.
Richard Matthews
Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?
The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.
They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.
All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.
Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.
Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness, attention, & authority in your niche without you having to life more a finger to push that “stop record” button.
What Is The Hero Show?
A peak behind the masks of modern day super heroes. What makes them tick? What are their super powers? Their worst enemies? What's their kryptonite? And who are their personal heroes? Find out by listening now
Knowledge Is Power
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Hi! I'm Richard Matthews and I've been helping Entrepreneurs
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