Episode 153 – Fabienne Raphael
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 153 with Fabienne Raphael – Helping High Achievers Grow Their Coaching Business Successfully.
Fabienne Raphaël is the creator of the DREAM Method. With her one on one coaching and the Coaching Empire Elite Mastermind, she helps high achievers monetize their knowledge, replace their income, fire their boss, and build a coaching/consulting business that they actually love.
Fabienne strongly believes that everyone has the power to take control of their own destiny and is dedicated to changing the wealth code for future generations.
Here’s just a taste of what we talked about today:
- Glad to be joined by Fabienne who is all the way from Montreal, Canada. Definitely, a place on our list where we plan to travel in the near future.
- First, we get to learn more about Fabianne’s coaching business. What she does, the people she serves, and the main reason why she does this for her clients.
- Having the opportunity to help people build their coaching empire, leave their job, have their freedom lifestyle is something that’s extremely fulfilling for Fabienne. This is also the main reason why she loves to be in the business coaching space.
- Then, we talk about how fun it is to be in a business that provides a ripple effect to the world. It is a space where you have the opportunity to help someone get where they’re going, then stretches that impact into all the people that they’re going to help.
- Being a former physical therapist, an elite athlete, and a TV host had helped Fabienne bring a high level of energy, radiance, empathy, and authenticity to her clients. This is the thing that made her into the hero she is today.
- We dive deeper into the before and after effects, entrepreneurs bring to this world. It’s fascinating to have the power to unlock people’s potential and positively change their lives.
- Next, we talked about Fabienne’s superpower. Her over six years in the coaching business made her discover that her superpower is the ability to connect with people and simplicity.
- Fabienne discussed her favorite way to help people see the internal structures of their goals.
- Then, we talked about the flipside of Fabienne’s superpowers—her fatal flaw. The biggest flaw that Fabienne struggles with in her business is having low self-esteem. She was able to rectify this with the help of her business coach.
- And then, Fabienne shared the thing she fights for in her business. It is her mission to change the coaching business and make it a place where people know they’re going to get value.
Recommended Tools:
- Scheduling App
- Journal
Recommended Media:
Fabienne mentioned the following book/s on the show.
- The Four Agreements by Don Miguel Ruiz
- Take Charge of Your Life by Jim Rohn
The HERO Challenge
Today on the show, Fabienne Raphael challenged Anna Tsui to be a guest on The HERO Show. Fabienne thinks that Anna is a fantastic person to interview because she connects people with their personal essence to create a powerful life. Her entrepreneurial journey would be a great story to share on the Hero Show.
How To Stay Connected with Fabienne Raphael
Want to stay connected with Fabienne Raphael? Please check out her social profiles below.
- Website: FabienneRaphael.com
- Facebook: Facebook.com/FabiennRaphael
With that… let’s go and listen to the full episode…
Automated Transcription
Fabienne Raphael 0:00
I’ll start with the WHY because purpose like to me is very important and I’ve always been someone who loved helping others since I was a kid and whenever someone gets a gift or I help them do something let’s say when I was younger and even today and if they’re ecstatic about it their response is really fulfilling to me so the coaching business world why it was so appealing to me is because when you when you get a chance to help people build their coaching empire leave their job, have their freedom lifestyle you change their lives and they tell you all the time and that to me is extremely fulfilling so there are people that get in business for the money but as I do that this is so not enough like if you’re in it just for the money then your motivation will subside eventually or if there’s a hurdle that comes you won’t want to go forward with it but when it’s purpose when it’s life mission when it’s because I want to be an agents of an agent of change to make this world a better place then yeah you do it you continue and you keep going and you keep changing lives and you keep helping others.
Richard Matthews 1:24
Heroes are an inspiring group of people, every one of them from the larger than life comic book heroes you see on the big silver screen, the everyday heroes that let us live the privileged lives we do. Every hero has a story to tell, the doctor saving lives at your local hospital, the war veteran down the street, who risked his life for our freedom to the police officers, and the firefighters who risked their safety to ensure ours every hero is special and every story worth telling. But there was one class of heroes that I think is often ignored the entrepreneur, the creator, the producer, the ones who look at the problems in this world and think to themselves, you know what I can fix that I can help people I can make a difference. And they go out and do exactly that by creating a new product or introducing a new service. Some go on to change the world, others make a world of difference to their customers. Welcome to the Hero Show. Join us as we pull back the masks on the world’s finest hero preneurs and learn the secrets to their powers their success and their influence. So you can use those secrets to attract more sales, make more money, and experience more freedom in your business. I’m your host, Richard Matthews, and we are on in 3…2…1…
Richard Matthews 2:19
Hello and welcome back to The Hero Show my name is Richard Matthews and today I have the pleasure of having on the line, Fabienne Raphael. Did I get the name right?
Fabienne Raphael 2:27
Yay yes!
Richard Matthews 2:30
I did I’m so excited so you were telling me it’s an old French name is that right?
Fabienne Raphael 2:34
Yes, no one is called Fabienne anymore so that makes me even more unique.
Richard Matthews 2:40
So you don’t have to fight to get your name on social media channels
Fabienne Raphael 2:44
Not that much.
Richard Matthews 2:46
Cuz I go and look at my name it’s like Richard Matthews and there’s like politicians that have that name I’m pretty sure there’s a serial killer that I have to compete with on Google and I’m like I have to compete for everything with my name so because it’s really common so anyways it’s a pretty name and where are you calling in from today?
Fabienne Raphael 3:04
I’m calling in from Montreal Canada
Richard Matthews 3:07
Montreal awesome yeah so Canada is definitely on our list of places to get to I was telling you before we got on the show my wife and I travel full time and for our audience who’s paying attention to our travels we are in South Carolina right now getting ready to go up to Annapolis we’re going to go see the boat show coming up here this spring that should be fun and so we run this podcast from the road and that’s a lot of fun to do that so what I want to do real quick Fabienne is introduce you to our audience for people who may not know who you are and then we’ll get into start talking about your story so for those of you who don’t know Fabienne she is the creator of the dream method which is with her one on one coaching and the coaching elite mastermind you help high achievers monetize their knowledge replace their income fire their boss and build a coaching and consulting business that they can be proud of so with that sort of brief introduction Fabienne why don’t you tell us a little bit about what you do who you do it for and why you do it for them?
Fabienne Raphael 4:04
So I’ll start with the why because the purpose to me is very important and I’ve always been someone who loved helping others since I was a kid and whenever someone gets a gift or I help them do something let’s say when I was younger and even today and if they’re ecstatic about it their response is really fulfilling to me so the coaching business world why it was so appealing to me is because when you get a chance to help people build their coaching empire leave their job, have their freedom lifestyle, you change their lives and they tell you all the time and that to me is extremely fulfilling. There are people that get in business for the money but as I do that this is so not enough. If you’re in it just for the money then your motivation will subside eventually or if there’s a hurdle that comes you won’t want to go forward with it but when it’s the purpose when it’s life mission when it’s because I want to be an agent of change to make this world a better place then yeah you do it you continue and you keep going and you keep changing lives and you keep helping others so the people that I work with are mostly professionals and they’ve been in their job for 10, 15, 20 years and all of a sudden in their 30s, 40s sometimes 50s something hits them and they’re like wait a minute is that how I want to live the rest of my life and most of the time It’s because they want to start their second chapter for themselves because they’ve always put everyone else before themselves and they had that dream coaching consulting business in the back of their mind but they never just took action out of it so when I start working with people I’m working with people who are already ready. They’ve been waiting for so long and they have a sense of urgency that they want to make it happen like yesterday and so but the thing is It’s so conflicting the information online because you never know which information is true or not so them going online and trying to find that person that will lead them to achieve that goal sometimes it’s overwhelming to them so what I do with them is streamline their plan and give them everything with my dream method for them to be able to have clients, replace their income and eventually fire their boss and leave their job so they can live their purpose.
Richard Matthews 6:44
Awesome yeah, it sounds very similar to what I do with people, we talked about building earlier brands to help them do everything from getting their brands down, getting their products and services figured out figuring out what their marketing plans are, and actually putting it all together in a useful way that can drive revenue. My favorite part of that is the whole idea that you have a ripple effect on the world, where like when I help someone get where they’re going then that impact stretches out into all the people that they’re going to help and that sounds like what the reason why you do that is because it has a massive ripple effect as you build and help we help people do what you do.
Fabienne Raphael 7:26
Yeah absolutely got that right.
Richard Matthews 7:29
Yeah it’s a fun business to be in and if you do it well you can create a massive income, you can certainly surpass what you make at a regular nine to five job especially if you have the skills and can deliver results for people for whatever it is that you’re in your space and I know we’ve got clients that have built multimillion-dollar businesses in the coaching consulting space teaching people how to do cool things which is fun and there’s definitely that monetary aspect but then you realize, there’s the other side of that which is how much impact it has on their clients as well and how much it changes their lives so and I’m with you, that’s the reason why you do it for that impact for the last thing the lasting change you make on the world.
Fabienne Raphael 8:23
Exactly, exactly so when I’m not in this world anymore, people could still take advantage of the impact that I had on others or on future generations.
Richard Matthews 8:35
It’s a legacy that you’re leaving
Fabienne Raphael 8:37
Mm hmm yeah, big lplan.
Richard Matthews 8:40
So how long have you been doing this work?
Fabienne Raphael 8:44
So it’s been about six years
Richard Matthews 8:46
six years
Fabienne Raphael 8:47
Yeah
Richard Matthews 8:48
Awesome so my next question is basically how you got into this. We talk all the time on this show about your origin story and every good comic book hero has an origin story it’s the thing that made them into the hero they are today and we want to know that story were you born hero, were you bit by a radioactive spider that made you want to get into coaching and consulting or were you in a jo, did you start in a job and eventually moved to become an entrepreneur basically we want to know how you got where you are.
Fabienne Raphael 9:19
Okay, I think I was born a hero but I just wasn’t aware of it. And it’s funny because I had a conversation with the mastermind group I’m in lately and then we’re talking about the amount of people, the revenue that business owners do and how only 6% of businesses do over $100,000 a year and then it’s really shocking and also the fact that a lot of people were talking about how it’s challenging sometimes because the environment that they’re in is not necessary the environment that lifts them up or like you lose friends along the way you lose sometimes family members out of your circle because you realize that they are not on your side or they are not uplifting you to get in business and so and then it hit me I was like oh my god like since I was born I was never average like l never did anything like as everyone else was doing it I was talented at many things and to me it was different and at a certain point I thought it was not an advantage, because you just want to fit in, you just want to do what everyone else wants to be doing but then today I strongly realized that it’s an advantage to be different to be an agent of change to be capable of impacting and influencing other people’s lives and so when i was younger let’s say i was really shy i was not necessarily talking to a lot of people and all that stuff and it led me to be very different and i was very talented at many things and I touched so many things but what led me to a coaching business was it’s no straight line of course not so yeah so i graduated as a physical therapist and i worked as an employee as a physical therapist for a few years and then not even three years
Richard Matthews 11:28
You tortured people for a living.
Fabienne Raphael 11:31
Yeah, you could say that. But some of them don’t see it that way I changed their lives for the better they feel better after, you know.
Richard Matthews 11:40
My brother had three knee surgeries and he had to have a physical therapist to get his knee all fixed a whole bunch and I remember like physical therapists would come by and they do the thing like they gotta stretch the knee and make it work right and he absolutely loves them because he can walk and run today because of it but at the same time, it’s very painful to go through some of that stuff.
Fabienne Raphael 11:59
Some of this stuff is very painful but it’s totally worth it when you know what the outcome can be and some other times it’s not all treatments that are painful because if you’re already in excruciating pain like for example having a headache well you don’t want me to increase your headache if you come to for treatment anyways so yeah but just like after i think it was two and a half years i was working as an employee i had an opportunity to go play in Denmark team handball so i used to play team handball as an elite athlete and i was part of team Canada and then one of my dreams was to go play in europe so i got a chance like some coach called me and i was like oh my god let me go there so two weeks after i had that phone call I left my job i took the plane and i flew to Denmark and to me when i rethink about that story it showed that i was not afraid to go into the unknown so it’s one of the skills that i had that i didn’t know i had at the time because when i got there of course i had many challenges i didn’t know anyone i didn’t speak Danish but i had to make my way and i stayed there two years and at the end i was able to have a conversation in Danish i would know places in Copenhagen that the natives didn’t know cuz i knew so much about that city and about the culture and way more than when I started. But when I came back it hit me that most of the people they stay in their comfort zone because when i came back from that trip i had the feeling that i had gone, i had grown, i had become a better version of myself and my friends were still complaining about the same stuff and having that same job and not happy about this and so it was like the first time that it hit me that hey this is a path that i chose and maybe my environment needed to shift for me to be able to continue to grow eventually i met my business and life partner and then he was in in personal development already and we decided to start a business together and it was a healthcare agency because i was in the healthcare industry already and so i resigned as an employee physical therapist and i became a consultant and then i had my agency so i would place other therapists in hospitals i had that for a while until the government decided not to give so much budget to agencies anymore and within that time i was passionate about home staging i had at home staging business i pitched a very high tv network for a show about decoration and it got approved so i was on tv for one season with my own show it was amazing and then i don’t know along the way i went to that big conference about online marketing and i was like oh my god like what is first of all i didn’t even know about marketing all that time and then i was like wow and i started meeting people that were doing coaching and i was like wow like this online stuff it’s no joke. So I learned a lot I took a lot of training online courses hired a ton of coaches and I was stuck in a while into I need to know more zone before doing anything about it and then I had a podcast also but then eventually with having that podcast meeting so many people online and knowing myself better I realized that the coaching business world was really fitting with who I was and who I am and that I enjoy the fact that I can work from home and that I can have clients internationally and that I can make that change from my office like from my home office it’s just amazing the amount of impact that coaching can have of course if you do the right thing because there are many coaches out there also that are promising you stuff but they don’t deliver
Fabienne Raphael 16:26
but when you treat your clients right and you’re willing to go that extra mile and they give it back to you tenfold because they say oh my god without your help I would have not have been there or you changed my life or I became such a better person because of your help whatever then, of course, it’s the reason why I wake up every day so as you can see it was not any straight line or anything it was not like oh this is what I want to do, I touched so many things and I feel like all those things all that experience I can bring back to the way I teach the way I coach and with my personality.
Richard Matthews 17:12
Yeah, absolutely so it sounds like your journey to this spot was sort of all over the place everything from tv to physical therapy to running an agency you’ve got all sorts of experience in this world so my sort of my question for you is do you feel like that journey like where you were in all those different things brings a unique perspective to your ability to coach people and build their business?
Fabienne Raphael 17:36
I feel that the common point in everything that I’ve done is the before-after effect so as a physical therapist when someone comes in and they’re limping and then at the end of it they are they can run for example then to me it’s amazing. Same thing with coaching when the client comes they don’t know they’re overwhelmed they don’t know what to do net, they don’t have clients, and then if they finish working with me and I know that they’re making a living with our coaching business then, this is before after effects the same thing with the agency I mean it was because there was a lack of professionals in our healthcare system and I was able to fill that gap so it’s like I think that this is the common point in each of those things that I’ve done home staging is like before you sell a home and after you stage while you put the home into the house into its full potential so you can attract the best buyers and the sellers can have the most money out of it. So yeah I would say like the common thread here is the before-after effects I’m just in love with the before after effect.
Richard Matthews 18:51
My fascination with marketing was sort of the same thing, you have the dream formula, the formula my business is called the digital alchemy formula and my superhero name for my businesses for this whole podcast thing is the alchemist and I say modern-day marketing is like the alchemy of old because if you learn to master you can turn words into gold right and that’s sort of my fascination with marketing was this idea that you can take someone from where they are and you can help unlock their potential in life by putting the right words and the right sequence in front of them. You know you can actually change someone’s life by the words you present to them yeah which is fascinating to me because that’s what marketing is marketing is something you know basically you put words in front of someone whether that’s audio or video or actual text words in front of someone and they consume those words and then their life changes right and they go from that before to the after right so you can make that change for someone and whether that’s helping them buy a product that’s going to change their lives or helping them get into a coaching relationship with you so you can help them get something going doesn’t really matter what it is but marketing is all about taking someone like hey they’re over here and they have this problem and if you can put the right words in front of them you can take them over here where they have a solution and they’re living in you know the promised land and it’s fascinated me to no end that you can positively impact people’s lives that way on the same token you can also negatively impact people’s lives because you can persuade people negatively as well so there’s a lot of power that comes with that you got to use it responsibly but that ability to impact someone else’s life has always been what attracted me to this space and it sounds like you have the same fascination.
Fabienne Raphael 20:42
mm hmm, we have that in common too.
Richard Matthews 20:46
Yeah well i mean we do run a similar business so it doesn’t surprise me we have similar take on that so when it comes to building all of this right and you’ve got to this point where you’re running a successful agency helping people build their businesses i want to know what have you discovered as your superpower right so every iconic hero has a superpower whether that’s a fancy flying suit made by genius intellect or the ability to call down thunder from the sky or you know super strength in the real world heroes have what i call a zone of genius and that’s either a skill or it’s a set of skills that you were born with or you developed over time that allow you to help your people slay their villains and come out on top in their own journeys and the way i like to look at it is like you already mentioned you got a whole set of skills that you’re really good at but if you really look at it and break it down you probably find that you have one skill that’s the common thread the one that energizes and empowers everything else in your life and for me that was always like it took me a long time to figure this out but i was really good at a lot of things and i realized the reason i was good at a lot of things is because i’m really good at seeing the systems behind things and so my superpowers in that system space so that sort of framing what do you think your superpower is in your business that common thread that zone of genius that helps you do what you do?
Fabienne Raphael 22:12
Okay so I have two and I would say that they are kinda like same level so the first one is my capacity to connect with people and that i feel i was already great at it but i think over the years i got even better at it because to me talking to a stranger it’s not a challenge, listening and really getting what the person is telling me quickly is something that i can do with ease so i have this capacity to connect with people very easily and when i asked my clients why they do business with me most of the time the first thing they reply is that is my personal attention personal connection and the fact that it’s so easy so whenever we are in a context let’s say with my mastermind group for example they always feel that it’s a safe space for them to express whatever they feel like expressing and they feel that they won’t be judged and they’re here for growth so that’s one and then the other one is simplicity I have the capacity to take complex and put it into its simplest form and that really helps my clients again because when they come in they’re kind of overwhelmed and maybe all over the place, they don’t know where to focus their energy attention or marketing or whatsoever and I’m here just to clarify everything and make them like you know put it down to one maximum two things and they can focus on that one or two things and then eventually if they put all their effort into that of course the result that they get out of it is way faster than if they had 10 things to take care of so i would say capacity to connect and simplicity.
Richard Matthews 24:08
So I find both of those really fascinating when talking about the second one first which is the simplicity and I love that because my metaphor for that is having the ability to put the cookies on the lower shelf, so if you imagine the kids in the kitchen trying to steal the cookies right you have the ability to take the cookies from the top shelf where it’s hard for them to get to and put them on the lower shelf so they can get the cookies and that was like that picture in my head of that ability to take something complex and make it simple and the reason you have a skill like that is because you have that ability to see the complex and see the structure behind what’s complex and then show people the structure and a lot of people don’t have that vision right where they can see the complete product but they can’t see the component pieces of it and it took me a long time to realize that was one of the skills that I had that’s the whole being able to see the systems and see what’s behind something and a lot of people don’t have that they realize that’s actually a really rare skill to be able to look at something and not see the thing but see the things that make it up, see the pieces of it right and that ability to see those pieces and then show someone else those pieces and show them the building blocks that made up the final product that’s how you can get into like coaches in particular tend to be really good in that space because they can see things that other people can’t right they can see the structure of things and then teach other people those structures and I can already tell just from like you have a dream method that you probably get into some of what I call instructional design where you talk about things you use things like linguistic repetition and you probably use things like mnemonics to help people remember pieces of those structure is that sound probably accurate?
Fabienne Raphael 26:10
Yeah, now you’re a psychic.
Richard Matthews 26:15
I mean, I can tell from the way that you talk and way to do those things that you probably when you understand how a system works and how to make something simpler for someone what you’re looking at is you’re looking at what those component pieces are and then how do you put those component pieces together in a way that someone else is going to remember them and human beings operate all the same way right it doesn’t really matter what culture you are or what age you are what gender you are what your background looks like human beings are human beings and we sort of operate the same way so if you’re in that space where you’re teaching people you’re putting cookies on the lower shelf for them that’s going to look very similar for you as it does for me and other people who do the same thing and you’re going to be looking at ways to take those steps and put them into into mnemonics that help people remember them and really learn to step forward and that’s such a unique and powerful skill to have to help someone work through those so my curiosity on that front is sort of what has sort of been your favorite way to help people see the internal structures of their goals right of where they’re trying to get to?
Fabienne Raphael 27:27
So you’re wondering what my framework is or how I love to work with people?
Richard Matthews 27:35
Not what your framework is we can talk about that if you want but what I’m curious about is how do you see the frameworks right how do you look at a goal for someone and then break it down so that someone can actually remember it what’s that process look like for you?
Fabienne Raphael 27:51
Most of the time whenever someone starts working with me they have to go through a few exercises and one of them is actually stating their vision and their mission and their qualities and their wins. I make them really go into all those things that they’ve done through all their lives that were wins for them and it’s funny because sometimes people came up with five things like it’s impossible that you only have five wins out of 35, 40 years of existence you have way more than that and then you can see what the common thread is with their zone of genius for example and then making them talk and write about it a lot makes me able to see what are the key parts of what they want to accomplish and then take away the stuff that is not necessary and make it manageable for them to have a clear idea of what there needs to be done for them to get to that goal. So it always starts with a lot of conversations and a lot of exercises because I feel like what they have in their minds or without even thinking about it just going freely on it this is where you get the real stuff and this is where you know why it’s important for that person and that’s why i’m so picky about with who I’m working with because that reason why you’re doing it it has to be deep it happened to me that I was on a on a call with someone and I said why do you want to have your business and then the person said because I’ve always enjoyed luxury and then I was like well why is luxury important for you well because I’ve always seen myself rich since I’m a kid um so it was very hard to get to the core reason why the person wanted to do what they wanted to do so basically to me it was a red flag for the coaching because when things get tough and you know that you have a business it’s not always going the way that you want it to go so when things gets tough you got to have a reason that’s deep and strong enough for you to keep going so yeah so
Richard Matthews 30:28
It’s something you connect with emotionally
Fabienne Raphael 30:30
Exactly
Richard Matthews 30:31
You can connect with money emotionally.
Fabienne Raphael 30:33
Exactly yeah well some people do I guess but I mean you know like
Richard Matthews 30:39
It’s not a strong connection it’s not one of those things that you have to have something that you’ll cry or die for.
Fabienne Raphael 30:46
Exactly so we spoke so much about purpose about the reason why about life mission I mean those are the ways that trigger okay something’s important to that person and they have a reason why they want to influence others with that gift that they have or that talent whatever. So to me that it’s very important but to come back to your question, it’s really with a lot of conversation a lot of exercises a lot of dumping ideas, and seeing the common threads and streamlining something very personalized so yeah
Richard Matthews 31:21
It’s really interesting because it’s that same process where you’re getting everything out on the table and you’re looking for those commonalities you’re looking for the structure in their life. What are the things that are consistently getting in those wins because that’s where their superpower lies so you’re sort of uncovering their superpower for them and the brain dumps that they’re doing with you so you can see where their wins are and it’s like hey this is where your superpower and your unique perspective comes in and this is where you can build a business help other people in that space?
Fabienne Raphael 31:54
But most of the time they know what their zone of genius is but they don’t know at what extent it’s so great as a zone of genius because people tend to underestimate their talent or what their gift is and most of the time they’re like well I know I have this gift I know I have this talent I know I can give people results I just don’t know how to reach them how to make money out of this but like to them it’s so natural that they kind of undervalues.
Richard Matthews 32:25
They are like that’s easy for me so it must be easy for everyone else so therefore it’s not valuable.
Fabienne Raphael 32:30
Exactly
Richard Matthews 32:33
So I always like to tell people that hey anytime you say hey that was easy that’s a trigger word to know that you’re on to something that’s valuable to other people
Fabienne Raphael 32:43
Absolutely yeah
Richard Matthews 32:47
So the flip side of your superpower. If your superpower is that ability to connect with people and the ability to put the cookies on the lower shelf so to speak that’s your superpower the flip side of that is your fatal flaw just like every Superman has his kryptonite or every wonder woman has their bracelets of victory they can’t remove without going mad you probably have a flaw that’s held you back in your business something that you have struggled with for me it was a couple of things it was things like perfectionism that kept me from actually shipping product or shipping services because that’s always another thing I could tweak before I bring it to the market and or lack of self-care which early in my career made it so that I let my clients walk all over me right cuz I didn’t have good boundaries and other things set up but I think more important than what the flaw is is how have you worked to overcome it so our audience who’s listening might learn a little bit from your experience there.
Fabienne Raphael 33:41
The biggest flaw that I had when i started my business was my self esteem was extremely extremely low so that’s what kept me for a long time without selling anything or just lurking what’s happening because I didn’t feel that I had the capacity to be able to be paid for anything that I knew and I remember i had a very serious conversation with my life partner and one day he was like well you know it seems that you are always into this same cycle bad cycles so I would be excited to start projects but i would never finish them, I would start something and then if i see something more appealing then i would just switch and forget about that one and just like and then he was we had come at a point where he was like well i don’t know how to help you anymore, maybe you should go and dig more about what’s happening there and at that time i hired a very great life coach and i remember like sitting at her office and she asked me those questions to make me say at a certain point i am nothing so i said it and then when i said that it’s as if like it was to my conscious mind so i clicked how ridiculous that was and I laughed for like two minutes i was like this is so stupid this is what i thought because when it came out to me i was like oh my god this is the place where i was operating all that time so my subconscious mind was always telling me i’m nothing so why would i give effort to do anything or accomplish anything because that bottom line it would fail so i remember that was really the beginning of uncovering what was wrong and changing the belief and working on some stuff i even went to hypnosis with that life coach and it was just of course this mindset is a process it didn’t change within three days or something. But let’s say after a few months even if i think about the year after the jump and the evolution that i had was just amazing but i feel that what really saved me is to have someone in my life that was honest enough to have that uncomfortable conversation with me and i truly value that in my life right now like whoever is my friend i’m not scared to have the difficult conversations if i feel that it’s going to help them out or same thing with clients you need to have that transparency and even through my marketing or stuff there are things that i’m very open about and that i share because i feel that’s what makes me human, I’m not a superhero with only qualities and I do stuff perfectly all the time I feel that it’s important to also share the times that where it’s not going so well or when you’re dealing with challenges and just to inspire people and also to show them that yeah you’re accepting that you made mistakes and that you overcame them and this what you did for them and whatsoever so we never know who that might help and also i feel that it’s building a stronger bond between me and my and my audience or the people that are reading my stuff
Richard Matthews 37:26
Yeah so I’m curious than when you started fixing the self-esteem problem in your life in your own mind how did that start impacting both the choices you were making in your business and then the results you started getting in your business what did that transition look like? How big of an impact did fixing self-esteem have on your business?
Fabienne Raphael 37:51
First of all, it had an impact on my posture
Richard Matthews 37:57
Sitting straight with your shoulders back.
Fabienne Raphael 37:59
Oh yeah, confidence. I would look at prior pictures or private videos and i was like oh my god and then i remember how i felt in that period and i was like yeah i mean i could totally see it when i was watching myself so i would say just that changed a ton and then the people i was attracting like more of the right people less of the people that you know always wanted to have more and you said you talked about boundaries and self care while i was since my self worth was so low of course like people could do whatever they felt like i had friends in my life at that period that could call me in the middle of the night for something and i would be available right and just rescue them or something so so my boundaries were not really great either so what happened is that yes i started attracting more people that fit with who i am and who i wanted to work with in business that was one thing and then also it led like to a different way of doing my marketing being more open about certain things because before that it’s as if i was ashamed of sharing the bad stuff or the stuff that wasn’t working instead of owning it and making it like part of my journey and who i became so in my marketing it’s it changed that too i was i was way more comfortable sharing the flaws than then i was before that yeah i would say that these are the main changes that happened.
Richard Matthews 39:46
I was reading some studies on self-confidence and I can’t remember where I read this from but they were talking about New York and Muggings which I know that’s a really interesting place to go with this but your likelihood of getting mugged is significantly lower like orders of magnitude if you’re standing up straight and looking out into the world right versus hunched over looking at the ground. Because you mentioned the posture thing and the posture has a legitimate impact on how the world sees you and if you take that to the extremes like in the world of crime and mugging and that kind of stuff it makes you look weak it makes you look like prey like someone that you could easily be picked off so to speak and so that’s that’s an extreme example but when you get into the world of business the people who call you friends and stuff like that are willing to take advantage of you because you were coming across weak right you’re coming across as the you know the the younger the sicker the injured calf at the end of the herd kind of thing right instead of the strong competent appearance you’re no longer someone who is weak you’re someone who’s strong and that kind of that comes across and it attracts a different type of people right it attracts other people who are strong and competent and want to move forward and allows you to build better relationships so it’s an interesting thing how much learning how to work on your own mind and your own confidence impacts the types of people that you’re around the types of people that you attract and the way that your business grows and who it grows with.
Fabienne Raphael 41:29
Yeah, absolutely I couldn’t agree more with what you just said.
Richard Matthews 41:35
Yeah so it’s a fascinating exercise and I know it’s one of those things that you don’t just like fix it. It’s not like you grab like okay I fixed myself confidence and move on it’s like a lifelong sort of journey to always be working on how do I have the confidence I need to have today and it’s a choice every morning to wake up and to stand up straight put your shoulders back and the choice you have to make and to do that consistently it gets easier as you do it more and you exercise that muscle but it’s something that you have to do all the time.
Fabienne Raphael 42:09
Oh yeah absolutely that I agree and I feel that it’s part of you know we have that mission of making this world a better place and influencing other people’s lives and all that stuff well it requires you to become also a better version of yourself year after year like we don’t want to go backwards we always want to be better and in some people, they’re okay with staying the same but it’s just that it’s not for our superheroes.
Richard Matthews 42:43
The next thing I want to talk about is your common enemy and every superhero has an arch-nemesis and it’s a thing that they constantly have to fight against in their world. In the world of business, it takes a lot of forms but generally, I want to put it in the context of your clients. The people that hire you to help them grow their business and it’s a mindset or it’s a flaw that you’re constantly having to fight against so that you can help them get the results that they want and it’s like every time you fire someone if you had a magic wand or every time someone hired you he had a magic wand he just bops them on the head and not have to deal with that. What is that common enemy that you’re constantly having to fight against every time you have a new client that you’re working with?
Fabienne Raphael 43:24
Their perfectionism the thing is like all of a sudden it becomes urgent for them but then like for 10, 15 years they had it in mind and they didn’t take action over it because they feel that they don’t know enough or they should be more and it’s always something that i say to my clients right here right now you have all that it takes to get paid to help someone today. It’s not because you get into business and you feel that business to you is new but your skills your experience your talent your expertise it’s not new your experience at that and you have the capacity to help people with it so this is where i have i have to work more with my clients but then that’s also why i love to work in the mastermind capacity because they relate because they all experience that at a certain point and then they realize that it’s just preventing their growth it’s funny because sometimes I see my clients do stuff and I’m kind of like amazed by the growth that they had because for example like one of my clients she started working with me and then she signed her new client but for a package that’s 5000 $1,000 as a beginner coach, and to me, it makes me very proud because there are a lot of people that started their coaching business and feel because they are starting it that they can’t charge, like over $1,000 or they charge like $200 a session or $100 a session or something, because they don’t feel confident into, being skilled or whatsoever. Um, so I would say that to answer your question, the fact that people feel that they’re not enough, and they need to have more and do more, for them to have that worth, and be able to charge that this is what I have to work on. And I work on it like, right from the get-go. Because it’s important that when you state your price, or what you want to ask for your packages, well you feel confident about it. Because if you don’t, then I mean, you just lost the sale, you might not even have the sales call if you don’t believe in your price, right. So we also have to work with what feels confident for the person. And then of course, eventually, with results and confidence, they can increase their package. But I feel that this is the place where a lot of people struggle.
Richard Matthews 46:19
So It’s leaning from the get-go how to value their skill set, that’s where they struggle is like they come into this world, I want to get this, but they don’t see the value that they’re bringing to the world. Yes,
Fabienne Raphael 46:33
Yes, exactly.
Richard Matthews 46:35
So how do you help them see their value?
Fabienne Raphael 46:39
Oh, well I would say it has to do with the mindset work that we do. Because the majority of them are in group settings. So I work one on one with my clients. But all my clients that are one on one are also in my mastermind group, I feel it’s important to be in a group setting to be surrounded by the community because it’s a way for you to collapse that time into getting your results. So the whole process or the whole evolution happens most of the time in the group setting when people are sharing. I love to ask questions that are thought-provoking? And just see what do you think about certain stuff, and then when they share about it, and they see that other people relate to it, or how they experiment it, then it’s easier when they’re conscious about it to make that switch and say, Well you could back it up with, for example, that result that you got with a client or something that you accomplished earlier in your life. So it shows that what you believe is not necessarily like you had reasons to believe it probably the way you were brought up or the influence that you had or your former environment. But it’s also like, I know that this is something that I use for myself. If like if there’s a period of time where I feel I don’t feel as good or if I have self-doubt. Well, to me, what I do is I go back to all my social proof like all clients testimonials, like all the wins I had in my life, all my high achiever accomplishments, and then I’m like, okay, I just backed it up with data. It’s not something I made up, it’s something I received. It’s something that I did and accomplished. So, therefore, it’s easier to move on that way. And so this is mostly how I do it like, again, through conversation. So it’s bringing it up.
Richard Matthews 48:53
It’s helping people get over that imposter syndrome. And then helping people see the ROI value. So I like I see two sides to that generally. So anytime someone’s struggling with their value, one of them is the internal struggle that they’re having, where they’re looking at, like, Hey, I don’t actually value myself. And that’s where we get the imposter syndrome, where they’re like an imposter syndrome can go one of two ways. One, it’s actually real, and you actually are an imposter. Because you don’t, you can’t actually get someone results in the area that you have. And if you have that problem, the solution is to actually develop your skillset and become someone who isn’t an imposter that which I actually find is more rare, right? Because they’re in this space where they want to help someone, they have skills, they may have things and they just need to learn how to value them. So that’s where the imposter syndrome comes in and they have to do what you were talking about. Right? They have to look back at, Hey, where are those wins? Where are the results? How can I help people even if it’s in their business, in their, their employee career beforehand, like you got to where you were in your career because you had wins because you have this skillset that you’ve stacked together over the years. So they have to look at that and actually see that all those things that come easy and come natural to them have value to other people so that’s the one side it’s like learning how to fix themselves and then the other side is learning how to see the value for someone else right and so that’s like looking at how do you value that and i have a little math that i walk through people with people is something that i call the the 3/10 rule where you start looking at how you price your services how you price your coaching or how you price whatever is you’re doing is looking at the ROI that your customer is going to get from you right and we look at ROI in terms of like if you’re in like the marketing space for instance ROI is really easy right you spend $100 on ads will get you $300 in sales it’s a 3x ROI super easy but not everything is like that right depending on the space you’re in it could be maybe you’re teaching about relationships or maybe you’re teaching about travel or maybe you’re teaching about other things where the ROI or building systems in your business where the ROI is time savings or their ROI is happiness or joy and you have to teach people how to see non monetary value. So how are you increasing their happiness? How are you increasing their joy? How are you shrinking the amount of time it takes to get a specific result? Because time actually is money for people and so teaching people how to see non monetary value and then be able to translate it to what does it actually look like for pricing your services so i want my services to be one of those things and i want my client services be like hey if i asked you hey the price is 100 bucks and you can’t easily think to yourself i’m going to see $300 worth of value in return either in time or money or whatever then you know that’s where you want to be you want to have that 3x value automatically built in and i want them to see a potential that maybe it could be 10 times that right so the back of their head they’re like hey i could get a lot of value from this i really pushed it and that’s sort of my 3/10 rule where it really helps both my clients to price their stuff and then also when they have their buyers coming to look at it in their head they can see that ROI and that value coming through because they’ve thought through sort of what those value propositions are and that’s a really difficult thing to teach but that’s sort of like the magic is teaching people how to see value on both sides both in what your skill set is and then what the ROI is for the people who are buying from you.
Fabienne Raphael 52:35
And it’s crazy the amount of change that happens that occurs at that period when that person has that mindset shift then they attract the right people easier it’s less effort for them and they’re getting results way better than when they were stuck into that other mindset of oh am I worth it? Or s my services that valuable? Or something like that.
Richard Matthews 53:07
One of the biggest things that people sell or don’t realize they’re selling it’s they’re selling they’re either selling money discount or time discount and so those are like your two biggest things that most people in the coaching space and the consulting space is they’re selling is they’re either selling time or they’re selling money or they’re selling both and so if they’re selling time it’s like hey you want to get xyz result you can learn to get this result yourself which is going to take you 10, 15, 20 years it took me 20 years to get this skill in my whole career i got to this point where i’ve gotten this good at it or i can teach you to do it and i can teach you to do it in six weeks right so you’re selling time at a discount or if you’re doing actual things sometimes you’re selling money discount but like hey if you’re doing this we can make you whatever the money or the monetary value is and it’s really difficult for people who haven’t been in this space before to learn how to see that see value that way.
Fabienne Raphael 54:05
Yeah
Richard Matthews 54:07
Yeah so anyway it’s really fascinating and hopefully, it’s something that I think everyone in the coaching and consulting space deals with is that common enemy of learning how to value yourself learning how to value your services so hopefully our little discussion here is helping our audience is I’m sure they’re all running into the same problem but the flip side of that so if your common enemy is the thing that you’re fighting against that being able to see your value the flip side is your driving force. It’s the thing that you fight for, just like Spiderman fight save New York or Batman fights to save Gotham or Google fights to index and categorize all the world’s information what is it that you fight for in your business your mission so to speak
Fabienne Raphael 54:56
I’ll start with what I don’t like to see in the coaching industry is that some people are giving bad names to the coaching industry because they’re not delivering on their promises or because they use shame marketing or calling out people marketing and I feel that it doesn’t give a great name to the coaching business
Richard Matthews 55:27
I feel like those are the gurus, that guru marketing.
Fabienne Raphael 55:32
I would say that what I’m fighting against is the coaching business’s a bad name. I’m really dedicated to helping my clients get results, helping them become better versions of themselves, and also making sure that they are doing that with our clients also and that when more and more of us work like that then of course that little segment of people then they might become that segment might become like a lower amount of people segment and then our voice will be so much bigger that people won’t be able to get into that trap anymore because there are still coaches out there that are not very genuine and that is not giving what people expect them to get.
Richard Matthews 56:25
So you’re fighting to change the coaching business and make it a place where people know they’re going to get value
Fabienne Raphael 56:36
Yeah absolutely
Richard Matthews 56:37
Yeah and that’s a big goal because I think the education space this next year is supposed to cross like 12 or $13 billion it’s huge and it’s only getting bigger so you have a lot of people and not everyone is like you said they’re not all good people so being able to have a positive impact there and show people how to do it the right way I think that’s a lofty goal so I want to talk about some practical things. We talked about on this show your heroes tool belt. Every superhero has a tool belt with awesome gadgets like batarangs and web slingers and laser eyes and sometimes big magical hammers let’s talk about the top one or two tools that you couldn’t do without in your business could be anything from the notepad you use to write down all your thoughts to your calendar that you put all your appointments into your marketing tools to maybe something you use to actually deliver on your coaching sessions or whatever something that you think is essential to getting your job done today top one or two tools that come to mind for you
Fabienne Raphael 57:42
I would say this scheduling app for sure because when someone books in appointment with me they have to go through a questionnaire just to make sure that person fits with the type of people i want to work with and also because i want to make sure that that person is serious about taking action so that saves time compared to you know just going back and forth about oh when are you available and all that stuff i mean sometimes it takes five minutes and sometimes it might take three days because you send an email back and then the person is not in front of their computer or didn’t see the email and it takes forever to schedule an appointment so i would say that and then the second thing i would say that it’s my journal i mean my numerous journals i don’t know how many i filled in up to now but whenever i have an idea of course i want to write it down if i’m on my own coaching calls with my clients or if i am with my coach or with my mastermind group the one that i lead or the one that i’m in same thing i mean because these are the places where sometimes something clicks and you’re like oh my god and then you have that idea and if you don’t write it down right away it might just be lost so yeah i love to have journals i have many of them and then sometimes i go back and revisit them and read them again and be like oh my god i have forgotten about that let me bring that back into my marketing or into what i want to teach my clients and stuff like that so yeah i’m like yeah the scheduling app and journal.
Richard Matthews 59:27
Yeah, so quick question on the journal because I’ve still been trying to figure out the best way to have a journal have you found a perfect size of the journal that you actually are willing to keep with you all the time so you have it. Just out of curiosity because I’ve tried everything from like little journals like big ones to like the eight and a half by 11 ones I’ve realized I can’t carry the big ones and the little ones are too small I sort of landed on I don’t know if I have it sitting around here like a mid-sized journal that’s like this size I’m just curious from a practical standpoint what have you found has been like the best journal type for they’re actually using on a regular basis.
Fabienne Raphael 1:00:07
I like the mid-sized one and let’s say if I’m not home and I have some idea that pops in my head I just record it.
Richard Matthews 1:00:18
Like, use it on your phone, like the audio note thing.
Fabienne Raphael 1:00:21
Yeah exactly and then I have an app that’s called the just press record and then it transcribes it. So, therefore, I have it and then if I want to put it into my journal then I put it but if I want to have it like let’s say if I want to put it in a Google doc then it’s easily done. I would say if I’m not home like if I just go and run errands and come back like I won’t have my journal with me and I have this idea like your phone I’ll record it yeah.
Richard Matthews 1:00:53
Okay that’s cool and then other side of that is your calendar and your scheduling app and what i wanted to point out to you just because i find this fascinating is we’re on like 160 or so episodes of this show and i asked this question all the time on every episode and probably a full 80% of the people i asked their response to this question is some version of their calendar right and it’s amazing to me how many entrepreneurs at this point i say that my phrase is we live and die by our calendars right and everything has to be on there and like my wife even knows she’s like a if she wants me to make sure that like i’m available for something she’ll go into my calendar and block time out because that’s the way we live our lives and so having something that manages our appointments for us or has everything on our calendar i have found it fascinating that as an entrepreneur every one of us seems to have to we have to be in control of our time and since you’re in the space of helping people who are in careers where their calendar is controlled by someone else and becoming entrepreneurs how much teaching do you have to do or helping people figure out how to manage their calendars and manage their time is that something that you help people with or has that ever sort of come up and how you help people?
Fabienne Raphael 1:02:13
It’s funny because lately one of my clients she has not been working, she has a few weeks off from work and she was telling me that she felt bad because she was not doing anything that one day that she didn’t feel so well she didn’t do anything in her business to go forward and then she felt bad about it and then i told her that this was a field she’s always on the go, she’s always doing something at work right and she always have those deadlines and those clients to satisfy and all that stuff and i told her i was like well this is this is actually the mentality of trading time for money, you feel that because you’ve rested or you spent the day having a day very relaxed compared to most of your days because you didn’t feel so well then now you feel guilty about it but the thing is like when you’re in business you’re not into the trading time for money anymore you’re more like trading you know your value what you bring to the marketplace to what you earn as a business owner so it’s not true that you’ll have to work 16 hour days to get to that same income that you got from your job so it’s just a matter of you starting to be comfortable with the fact that you won’t have to work all day to get these results a few key things that you have to accomplish to be able to gain your momentum and have your coaching clients sometimes it’s the minimum amount of things, you don’t need to be in front of the computer 16 hours a day. 24/7. Exactly so yeah and she admitted that was true right because what she charges a client’s compare like what she paid I mean she has one client and she gets over what she’s paid per month at her job right so definitely it put things in another perspective for her and then, of course, it’s growth it’s changed it’s normal that it doesn’t feel comfortable but at the same time if you never stretch or train that muscle as you said earlier then you won’t be able to grow from it so yeah I would say it’s mostly like you know when something like that comes up I know about it like they tell me about it and then at that point for this specific situation I can offer support.
Richard Matthews 1:04:52
Yeah, it’s interesting because that’s like a whole can of worms learning how to manage your time as an entrepreneur because if you come from the employee world you’re like I have to work eight hours a day. Right? And instead of working on like, Hey, what are the important things that need to get done. But then at the same time, you have the other side of that where it’s like, as an employee, you are told, this is what you need to work on during these eight hours as an entrepreneur, no one’s telling you that. So you have to book your own time, you have to be like, hey, I need to get this done. And I need to put it on my calendar, get it done. By this time, you have to set your own deadlines and set your own things. So you have to learn how to manage your calendar from the standpoint of like, I need to only do those things that are actually important. I’m not looking to fill up my time, right, I don’t need to just work eight hours to work eight hours, I need to work on the things that are going to bring value to the things that are gonna move the needle for my business. And then I also need to remember that I have to actually like, I have to put things on the calendar, I have to do things. And then to your point on the, taking a rest and some of those things. Are employee mindset is work hard, get rewarded with vacation time, right. And so we bring that mentality over into the entrepreneur world where it doesn’t actually apply, right, because I talked about giving yourself permission to play. Right, where we think that we have to do hard work in order to earn rest and recreation. And the reality is you have to have rest and recreation in order to do good work. So you have to be able to be willing to give yourself that time to take the dog for a walk or play with your kids or do the things that you want to do with your life. The reason you got into business in the first place so that when you do have those times blocked out to work on the important things that you’re rested, you’re clear, and you’re capable of really getting that stuff done to a high level.
Fabienne Raphael 1:06:45
Mm hmm. Yeah, absolutely.
Richard Matthews 1:06:48
Yeah. So anyways, time management is just a fascinating subject, I think. And I know, all of us in this world, we have to learn to deal with it. And like I said, it’s fascinating to me that almost every single person, we bring on talks about their calendar in some way, because it’s a big part of being an entrepreneur.
Fabienne Raphael 1:07:06
It is absolutely, yeah.
Richard Matthews 1:07:09
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Richard Matthews 1:08:47
So I want to talk then a little bit about your own personal heroes, every hero has their mentors, just like Frodo had Gandalf, Luke had Obi Wan Kenobi Robert Kiyosaki had his rich dad. And even spider man had his Uncle Ben. So who were some of your heroes? Were they real life mentors, speakers, or authors? Maybe peers who were a couple of years ahead of you? And how important have they been to what you’ve accomplished so far in growing your business?
Fabienne Raphael 1:09:12
I would say that. The first one that really struck me with this message was Jim Rohn. And even from today, I’ve listened to so many of his audios and videos on YouTube and all those concepts that he talks about. I know that some of the videos I watched from the 80s or audios heard from the 80s. And it’s still applicable for today because it’s about personal development and how to become a better version of yourself and thinking about how the environment is important what your situation is, compared to who you’re surrounded with and all that stuff. So I would say that one of my favorites is definitely Jim Rohn and I’m a huge fan of the four agreements by Don Miguel Ruiz again because if you’ve read that book and you see how simple those agreements are but it’s not like they’re simple but they’re not easy to implement all the time so I love to reread that book once in a while because it’s a constant reminder that you know your words and how you speak has to be impeccable not only towards yourself but towards your clients or the world or whatsoever and all those things like not taking things personally and all that stuff I feel that all these little things they are important to take care of so daily you are not triggered by like the smallest thing because you have bigger things to take care of. We want to make this world a better place so we can’t just pay attention to all these little details that are not worth our energy.
Richard Matthews 1:11:19
Yeah, it makes a lot of sense so how much of those people impacted your business. Did they sort of change the course of what you were doing or was it just something that helped you along the way how much of an impact has some of those mentors had on what you do?
Fabienne Raphael 1:11:38
I would say it’s mostly with the people I meet and how I react because I used to be someone who was very reactive to stuff instead of focusing on what I can control so I think that you know either the book or Jim Rohn like listening to his audios like it was definitely revealing to me about how to react to stuff how to concentrate on what I can control and in my reaction to things to make sure that my energy is spent at the right place and that it doesn’t interfere with what I want to accomplish.
Richard Matthews 1:12:19
Yeah, it makes a lot of sense, so I want to talk a little bit about your guiding principles. It’s one of the things that makes heroes heroic because they live by a code. For instance, Batman never kills his enemies he only ever puts them in Arkham Asylum so as a wrap on the interview I want to talk about the top one or two principles that you use regularly in your life right may be something you wish you’d known when you first started on your own journey.
Fabienne Raphael 1:12:52
I can give you two one of them is the importance of teamwork and that I wish it’s funny because I’ve always been part of teams but for some reason when I started my business I thought that y could manage everything on my own thinking that I was invincible whatsoever but I quickly realized that having a coach having people that are experts in some areas that I didn’t wasn’t strong at was the key to actually make something grow eventually um so I would say that the power of the team and then also the fact that to me like everything that happens in life it was meant to be and there’s something to take out of it so even if we don’t get the lesson right away even if it sounds or seems negative when it hits it’s because it’s here to teach us a lesson so to me anything that happens in life, you have to dig deeper sometimes the find what’s the lesson that needs to be learned from it and what positive you could take out of a negative situation.
Richard Matthews 1:14:03
Yeah so like every outcome is either it’s a win it’s a lesson or it’s a story and all three of those are good things.
Fabienne Raphael 1:14:11
Exactly yes
Richard Matthews 1:14:14
So that’s basically a wrap on our interview but I do finish every interview with a simple challenge that I call the hero challenge and I do this as a selfish little thing at the end of other interviews as a way to find people I may not ever find on my own to bring onto the show for good stories and the question is simple do you have someone in your life or in your network that you think has a cool entrepreneurial story who are they first names or finding why do you think they should come to share their story with us on the Hero Show.
Fabienne Raphael 1:14:41
Wow, I know a lot of people have great stories.
Richard Matthews 1:14:44
First-person just like what one person of the top of your head is like oh man your story’s really cool
Fabienne Raphael 1:14:48
Okay so I would say my great friend, Anna Tsui and it’s because of her journey as an entrepreneur but also like what she’s doing now with the people that she’s helping, finding their true essence and making sure that they go to their full potential and all aspects of their lives. I really appreciate her work. And I feel that Yeah, she would have a great story to share on this podcast, for sure.
Richard Matthews 1:15:18
Awesome, so we’ll reach out afterward and get her contact details, maybe she’ll say yes, and come on the show, and people can hear her story. So in comic books, there’s always the crowd of people at the end, who are clapping and cheering for their acts of heroism, so are analogous for that on our show here is to find out where people can find you. Right? If they’re interested in reaching out and hiring you or listening to you or getting on your podcast, where can they go to light up the bat signal, so to speak, and say, Hey, Fabienne I need your help? And I think more importantly than where they can go is who are the right types of people to reach out to?
Fabienne Raphael 1:15:54
Yeah, exactly. So the people that I work with. As I said earlier, they’re high achievers, and they are professionals who already know what their zone of genius is. So I’m not working with people who are looking to find what their passion is, or what their skill set is. The people I work with, they know, they just don’t know what to do next, or how to get started in order to monetize that. And they want to eventually replace their income and leave their job. So if you’re that type of person, and you’re ready to take action, then the place to reach out to me is that fabienneraphael.com forward slash coaching, which will lead you to book a call with me. But if you just want to be more with the content that I have, you can just go to fabienneraphael.com, or connect with me on Facebook, which is the platform where I’m most active.
Richard Matthews 1:16:49
Awesome. And we’ll make sure that that link gets into the show notes. If you’re listening to this, we’ll have the fabienneraphael.com link in the show notes for you. So you can click there and go find Fabienne. And if you are listening to this and you’re in that space, where you’re a high achiever and you want to get into changing your life a little bit and get into the coaching and consulting world, definitely take the time to reach out to Fabienne obviously, you’ve heard her passion and what she’s looking to accomplish here on this interview. And again Fabienne thank you so much for coming on today and sharing your story. We really appreciate it. Do you have any final words of wisdom for our audience, before I hit this stop record button?
Fabienne Raphael 1:17:27
Yeah, I love a quote by Maya Angelou and it goes like people will forget what you say they will forget what you did, but they’ll never forget how you made them feel. So as a coach, this is one of my core quote that I always think about and And if this is your mission, you feel that you can make that change for the people that you help and that you serve, then we can connect for sure.
Richard Matthews 1:17:55
Awesome. Again, thank you so much for coming on today Fabienne.
Fabienne Raphael 1:17:58
Thank you so much for having me. It was great.
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Richard Matthews
Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?
The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.
They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.
All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.
Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.
Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness, attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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