Episode 145 – Fitz Koehler

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 145 with Fitz Koehler – Helping People Live Better & Longer by Making Fitness Fun.

Fitz Koehler earned a Master’s degree in Exercise and Sports Sciences. She is one of the most prominent and compelling fitness experts and race announcers in America. As the voice of the Big Sur Marathon, Buffalo Marathon, DC Wonder Woman & Batman Run Series, and more… She brings big structure, energy, and joy to sports. She is also passionate about guiding others to live better and longer through her company, Fitzness®.

Fitz has appeared on national media outlets and has worked as a speaker and spokesperson for corporations like Disney, Tropicana, Oakley, and Office Depot, to name a few. She has also inspired millions of kids to get active through her successful school running/walking program, The Morning Mile.

In 2019, Fitz was diagnosed with breast cancer and has published a memoir My Noisy Cancer Comeback: Running at the Mouth, While Running for My Life, which is now out and available. Fitz enjoys water sports, strength training, animals, hugs, sarcasm, and travel.

Here’s just a taste of what we talked about today:

  • It’s a pleasure to have Fitz Koehler on the show, she joining us all the way from Gainesville, Florida, where there are springs, rivers, alligators, mosquitoes, and gator fences. An interesting and beautiful place to be.
  • Being “Fitz”, she certainly does a lot of things that allow her to do one specific thing: and that is to help people live better and longer by making fitness understandable, attainable, and fun.
  • When it comes to generating revenue in her business, Fitz has products that customers may purchase online. But for the most part, she works with corporations and organizations, to support her financially. She also used to give her fitness services for free which is something she loves to do. But the pandemic placed her in a tough spot, and corporations do not currently hire people. But as an entrepreneur, she pivots and figures things out.
  • We talked about Fitz’s origin story that started when she joined a gym for strength training. A place where she found her calling.
  • Then, we talked about the Five Freedoms and the Sixth Freedom which is the whole fitness aspect of being an entrepreneur.
  • Fitz discussed how health matters and how she fought when she was going through her breast cancer treatments.
  • To know who you are and what you’re capable of is Fitz’s ultimate superpowers. She simply doesn’t take NO for an answer. That grittiness and discipline made her get to point B which is the reason why she has a wonderful career today.
  • Then, we discussed the importance of owning your failures and using them to figure out how to get where you want to go.
  • The fear of asking and being uncomfortable taking money from people is Fitz’s Kryptonite. Over time, she got accustomed to taking checks and not being afraid to ask, but still is a struggle from time to time.
  • Fitz’s arch-nemesis in her business are companies in the fitness industry who push their diets, pills, powders, and snake oil, to people.

Recommended Tools:

Recommended Media:

Fitz mentioned the following books on the show.

The HERO Challenge

Today on the show, Fitz Koehler challenged Mike Reilly to be a guest on The HERO Show. Fitz thinks that Mike is a fantastic interview because he has great stories to tell. Mike is the voice of the Ironman triathlon for over decades now. He is a self-published author and a dynamic speaker.

How To Stay Connected with Fitz Koehler

Want to stay connected with Fitz? Please check out their social profiles below.

With that… let’s go and listen to the full episode…

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Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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