Episode 143 – Steven Wilcox

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 143 with Steven Wilcox – The Voyager-Your Ultimate Recreational Outdoor Chair

Steven Wilcox graduated from Chapman University in Orange County, California. He worked with global action sports brands such as Oakley, Quiksilver DC shoes, and Roxy where he developed a fundamental understanding of brand building and the strategies required to authentically reach a brand’s audience.

Steven is now the founder and CEO of Parkit Movement — an outdoor brand that wants you to get outside and enjoy the exploration. Their first product was an outdoor chair called the Voyager which was launched on Kickstarter during the peak of the global pandemic. Despite the restrictions on activities, they were able to raise over USD 500,000 in preorder sales in less than 60 days. And now, they are preparing for their formal debut for 2021 as a direct consumer eCommerce brand.

Here’s just a taste of what we talked about today:

  • Steven is joining us all the way from Oceanside, California, where Richard was born. It’s definitely a small world, and the conversation brings back great memories growing up.
  • Three and a half years ago around a campfire, one of Steve’s buddies sat on his chair and ripped himself out from underneath. A laughing moment. But at the same time, a light bulb experience for Steve. A few years later, they called the product “The Voyager” — an innovative recreational chair to everything outdoors.
  • Next, we talk about The Voyager and what makes this recreational chair so innovative.
  • The experiences Steve had with other brands and businesses he worked with in the past led him to the idea for Parkit — an outdoor brand that wants you to get outside and enjoy the exploration. He was fortunate enough to work with brands that had maximum efficiency and process, also experienced working with a company that filed chapter 11 which is a radioactive spider that bit him.
  • For Steve, a chair symbolizes storytelling. It is a tool that can be used to build a community. That is where Parkit is coming from, and having the mission to share that value.
  • Creativity and simply being an active learner are two of Steve’s superpowers.
  • Reading comprehension due to some element of dyslexia is Steve’s Kryptonite. It still challenges him today but consistently fights it through the help of his girlfriend.
  • Cash flow is Steve’s arch-nemesis in his business. He has to make sure that everything they are putting together places them in a position to grow and scale profitably.
  • Calling it the Parkit Movement is one of the smartest things they ever did. They have partnered with 1% for the planet which means they get to plant one mangrove tree in Biak, Indonesia for every chair they sell.
  • To see people use their outdoor chairs around the campfires telling stories and getting to know each other is Steve’s driving force in his business.

Recommended Tools:

Recommended Media:

Steven mentioned the following book/s on the show.

The HERO Challenge

Today on the show, Steven Wilcox challenged Ryan Torres to be a guest on The HERO Show. Steve thinks that Ryan is a fantastic person to interview because he has inspired me to shift my mindset into a can-do attitude and he definitely has an amazing entrepreneurial story to share. He is the founder of Vaer Watches —  a watch brand based in Venice, CA.

How To Stay Connected with Steven Wilcox

Want to stay connected with Steven? Please check out their social profiles below.

With that… let’s go and listen to the full episode…

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Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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