Episode 137 – Jason Yormark

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Jason Yormark 0:00
And to see me be able to find incredible people and give them that moms that have stay at home moms or single moms that now get to have a career and be around their children as much as they would like and be able to be a part of their lives more significantly. And just being able to give people that freedom is one of the most empowering exciting things for me like to so yes. Do we want to build a world class social media agency to honor? Yes, all those things are a given. But ultimately, finding great people and giving them a life of freedom is what makes me wake up every day feeling like I’ve done something meaningful like that, to me is that’s definitely my driving force.

Richard Matthews 1:06
Heroes are an inspiring group of people, every one of them from the larger than life comic book heroes you see on the big silver screen, the everyday heroes that let us live the privileged lives we do. Every hero has a story to tell, the doctor saving lives at your local hospital, the war veteran down the street, who risked his life for our freedom to the police officers and the firefighters who risked their safety to ensure ours every hero is special and every story worth telling. But there was one class of heroes that I think is often ignored the entrepreneur, the creator, the producer, the ones who look at the problems in this world and think to themselves, you know what I can fix that I can help people I can make a difference. And they go out and do exactly that by creating a new product or introducing a new service. Some go on to change the world, others make a world of difference to their customers. Welcome to the Hero Show. Join us as we pull back the masks on the world’s finest hero preneurs and learn the secrets to their powers their success and their influence. So you can use those secrets to attract more sales, make more money and experience more freedom in your business. I’m your host, Richard Matthews, and we are on in 3…2…1…

Hello, and welcome back to The Hero Show. My name is Richard Matthews. And today I’m live on the line with Jason Yormark. Jason are you there?

Jason Yormark 2:08
I am here.

Richard Matthews 2:10
Awesome. Glad to have you here. Jason. I we were talking before we get on you’re you’re coming in from Seattle. All right?

Jason Yormark 2:15
That is correct. Seattle area.

Richard Matthews 2:17
Have you guys started to get the cold yet, or is it still still warm there? We have

Jason Yormark 2:21
we have I actually I was in Arizona for two weeks, the past two weeks. And when I left it was still warm here. When I got back it the season has changed. So it was a very strange experience to leave it in one way and then come back and have it be cold. So it’s cool enough for sure.

Richard Matthews 2:40
There still snow in that part of the country?

Jason Yormark 2:42
Not it. Well, every sometimes. It’s interesting, cuz I’m originally from Chicago. So I’m no stranger to snow. But here. Usually what’ll happen is we’ll get like one storm a year. Sometimes we’ll skip it. But when it snows here, the entire region practically shuts down because I’m pretty sure they have like one plow for the entire state. People definitely freak out when it snows. I just, I just shut down. I’m like, I don’t even need to go out because people are just it’s turns pretty nuts.

Richard Matthews 3:10
I remember that. In California we have I was in California for a number of years, It’s where I grew up, and we had a snow storm came through once. It happens like once every 20 years a snow storm comes through. And it put like 10 inches of snow on the ground that lasted like the afternoon but like the whole state the whole state like freaked out. They’re like people are gonna die. Yeah, that’s very much like that here. Yeah, so it’s funny. So for the audience who’s paying attention to my wife and I travels, we are still in Sarasota, Florida from same with last episode we were on. So we’re we’re still making our way around Florida in our travels. And what I want to do real quick for you, Jason, for our audience may not know you is just do a very brief introduction. And we’ll start diving into your stories, they get to know you a little bit more. So Jason is the founder of a B2B social media agency called socialistics. You’ve been doing that for about three years now. Um, you got a bunch of experience in the space that lets you start this business. But what I want to sort of get into is what is it that you’re known for? Right? What’s your business like, now? Who do you serve? And what is it that you do for them? Exactly? Sure. So

Jason Yormark 4:15
Socialistics is a b2b social media agency. We do do some work b2c, but we’ve kind of made a name for ourselves as a b2b, social media agency, which is a little different, right? When you’re talking about businesses that have a little bit longer customer lifecycle. So you have to kind of think of that differently. It’s not a point click product situation. So it’s a little bit more strategic, a little bit more involved. But we’ve made it that that’s where a lot of my experience prior to socialistics existed, and I just kind of leveraged that experience and we’ve kind of established ourselves as a thought leader and, and a b2b, social media expert. So we we full service, social media management for a variety of different clients we’ve worked with. We’ve worked with the Air Force, we’ve worked with Habitat for Humanity. We’ve worked with a lot of technology companies insurance. Everything, anything and everything in between, it really it just comes down to businesses that are really looking to have their social media actually have measurable results. And that’s really what makes us different is that we really focus, we shy away from vanity metrics, and we really look at leads customer sales, we need to make sure that the work that we’re doing aligns to that. And we can communicate that to the client so that they can see the value in it and want to continue to work with us.

Richard Matthews 5:26
Yeah, it makes a lot of sense. As someone who’s got a small b2b agency myself, you know, I could see the value in having someone who specifically knew how to run our social media. So do you ever work with smaller companies? Or do you only work with like, large companies like Air Force and Habitat for Humanity?

Jason Yormark 5:43
No, it’s, it’s, I mean, I throw those out, because that’s the those are the ones that will recognize right. But yeah, we we work with, it really just comes down to it’s not so much I mean, small businesses kind of a term that’s, it’s kind of ambiguous, because it can mean a lot. I mean, there’s there’s businesses that do 5 million a year that probably refer themselves as small business. So it really depends on what you mean by that. I think ultimately, we typically we, you know, the best clients for us are businesses that have established marketing budgets, don’t have to be convinced that that marketing is the thing that grow your business, you know, typically they’re spending a couple $1,000 at minimum, with an agency, in an agency relationship. That’s not what works for us, I mean, the small mom and pop shops, things of that nature that maybe can only afford a couple $100 a month, we’re not the best fit for that. I mean, I love to help them. And I’d love to, you know, at least try to provide some to be helpful. But in terms of an actual working relationship, it’s typically businesses that can afford to spend a couple $1,000 a month at minimum, on their marketing, and specifically their social media.

Richard Matthews 6:46
So are you doing? Are you doing any advertising on the social media platforms? Or is it all just for sure, organic social media stuff?

Jason Yormark 6:52
That’s both I mean, paid. We never we, we typically avoid working with clients that are not comfortable with having an Ad budget, because organic reach is so non existent on social these days. I mean, these platforms are designed to provide a right I mean, one of my favorite quotes or sayings, I can remember said it is, if you don’t know what the product is, you are the product. And that’s basically what Facebook is, right? I mean, their product is people and they’re selling data. And they’re giving, they’re selling access to getting in front of people. So a lot of people have a level of uncomfort, that they’re uncomfortable with that I think there’s a lot of, obviously with privacy and things of that nature. But ultimately, at the end of the day, from a business standpoint, I mean, where would you rather be, you know, 40 years ago, where your only ability to to market to people was through billboards and TV and radio spending tons of money, not measurable. And really having no idea what works and what doesn’t, or now you live in a world where you the barrier to entry is so much lower, you don’t have to spend a ton of money. It’s very measurable. And you know exactly how much you’re spending, who is getting in front of and what’s working and what isn’t. So, Facebook’s in the business of making money. So you know, you have to get comfortable of that

Richard Matthews 8:08
What what social platforms do you find are the best ones for for b2b style businesses?

Jason Yormark 8:15
I would say the Big Four for us is typically where we live, you know, Facebook, Twitter, LinkedIn, and Instagram are the big four that we spend the majority of our time, like I said, we don’t, we don’t do a lot of point and click product work. We don’t do a lot of youth based products. So we’re not really, you know, our specialty really isn’t in the Tic Tacs of the world and the up and coming youth oriented channels. No, that’s not, that’s not really where we want to be. You know, we we kind of live in a much more, like I said, b2b professional environment. So those big four typically where we spend the majority of our time.

Richard Matthews 8:49
So do you guys, do you actually help the clients create the content they need for social media? We do, or do you create it and you just do the work for it?

Jason Yormark 8:56
Not we’re full service. So typically, the best engagement with us is we’re managing in the then and that that’s the difference between them hiring an employee and just hiring an agency to basically manage it. End to end creating the content, creating an editorial calendar, publishing, paid, you know, sometimes influencer campaigns reporting and analytics, you know, really, our job is to be an extension of their business and really get up to speed with who they are, what they represent their core values, their competition and get to a place after a couple months where we’re a natural extension of their business and, you know, working whether you work with us or any agency, it’s always going to be roughly half as much as if you were to hire somebody.

Richard Matthews 9:33
I say it seems like just just off the top my head that it wouldn’t take a lot for that type of a service to really pay for itself, especially in my at least in my business.

Jason Yormark 9:42
No, and we you know, we’re we’re another thing that makes us different is we’re a month a month agency which drives other agencies nuts, but it has worked for us because clients stick with us and I like it because it avoids complacency. We have to earn the work every month. It’s a risk free environment for clients. And if we don’t do what we say we’re going to do, if we don’t deliver results, they’re not going to stick around. So I think it’s, it’s been a great model for us to implement because it’s allowed us to kind of grow as an agency and build trust relatively quickly with clients.

Richard Matthews 10:09
So then I know one of the things that’s really important for agencies, especially when you’re talking about marketing is sort of that like that ramp up time to go from like getting everything going and figuring out the market and where the audiences are. And you know, how to actually turn those audiences into result. What do you what do you generally coach your clients is like, this is how long you should expect to at least try this out and commit to it? For sure. Even if you’re doing month to month?

Jason Yormark 10:32
I tell them I said realistically, like, well, even though we’re month, a month, I mean, I tell them expect three to six months before you start to see any significant movement. I mean, good marketing doesn’t happen overnight, you know, so come into 30 days, yeah, don’t expect it for 30 days, we’re gonna change your world, I don’t care who you work with, that’s not going to happen. Now, you can throw a ton of money at ads, and and, you know, create some momentum. But if you really want a sustainable, scalable strategy, it’s gonna take some time. So it’s really about finding a great partner, that’s going to help you build that up. So we definitely spend the first 30 days getting set up and acclimated with their business. And I usually tell them, you know, within two or three months, we’re gonna see, we’re gonna start to see some momentum. And typically, in most cases, we’re able to demonstrate that and build that trust, and show that that gets them comfortable and working with us long term. Yeah, that’s

Richard Matthews 11:19
really cool. So my next question for you then my outline here is your your origin story, right? Every every good comic book hero has an origin story. It’s the thing that made them into the hero they are today. We want to hear that story. Were you born a hero? Were you bit by a radioactive spider that made you want to start a social media agency? Where did you start in a job and eventually move into becoming an entrepreneur, I basically want to know where you came from, and how you got to this point. Sure

Jason Yormark 11:44
I definitely wasn’t born, everything is self made. But the short version of that is, I was in I was in, I was never a good student. I always was terrible at school, and I hated school. But I went to college, I went to a public school, and quickly was confused and didn’t know what I wanted to do. Grades weren’t great. Almost went to film school, where I think, which I think about all the time, I’ve always been a storyteller. I’ve always been fascinated by storytelling and movies, but ultimately took the safe path, finish school got a communications degree, like school for me was always just a means to an end, I ran up an external painting business in my summers in college. And that is really where my entrepreneurial spirit kind of was built, like, I loved the idea of running a business and being my own boss, and I got a taste of that early on. And that really was the, I think, the biggest trigger and what ultimately led me to where I am today. I, so I you know, but I got into marketing, you know, communications, radio, TV, very low paying back in the late 90s. So I decided I got a marketing job and just kind of right around the.com bust. So I learned a lot about SEO, and just kind of navigated through that and just got into marketing, relatively at an early age, and lived in Chicago, moved to Seattle, for Microsoft, they were hiring like crazy. And had the great opportunity to spend about six or seven years at Microsoft that’s back in 2004 2005 really got into social media, when it started to kind of get popular, got a lot of experience, I launched social media for the last physical copy of Office for Mac, and actually ended up getting laid off from Microsoft for something ever did that. And I had about a year, they had a great severance package, I had a year to kind of figure things out. And I just started blogging, in self teaching social media, building a following on Twitter, and eventually got named to Forbes power social media influencers list a few years ago, and just leverage all that experience. And I knew that I always want to do my own thing eventually, someday. And you know, a couple years ago, I reached a point in my life where I could take that leap and launch socialistics. And that’s how I got to get to being where I’m at. That’s kind of the the short version of my origin story. That’s cool

Richard Matthews 14:01
so you said you’ve been running socialistic for three years now, right? Yeah,

Jason Yormark 14:06
we are about three years. And I went, it was a kind of a side hustle at first and I went full time about a year and a half ago.

Richard Matthews 14:13
So how, how many, how many employees do you have in your How big is your team at this point?

Jason Yormark 14:18
I think we are at nine now. We just hired a couple more. We’ve been growing like crazy over the past couple months. So we’re closing in on 10. I would imagine by the end of the year, we’ll hit that. But yeah, it was just me. But we’ve reached reached that size so far.

Richard Matthews 14:34
Yeah, I know. So. So you mentioned growing quite a bit this year. And I know this year has been really crazy for a lot of businesses. How has the whole global pandemic affected your business that actually helping you grow because more and more businesses are seeing the need for this or like what, what’s this? What’s the sort of struggle in life and like for, you know 2020? At

Jason Yormark 14:54
first, at first, it hit us hard. Certainly just like a lot of people in businesses, so we lost a few client’s because of that, and we kind of held tight. And then, about three months ago, three or four months ago, things started to pick up a lot. And I think I attribute that to a couple things. Number one, I think people realize this isn’t going away anytime soon. So we still need to kind of figure out how we’re going to continue to run the business. And I think the second most important part is people realized, regardless of what, when this goes away, or what our new normal is going to be, we’re going to be much more online than we’ve ever been. And I think businesses realize we need to get really serious about our social media, because it’s becoming increasingly more important and more used. And I think that both of those things kind of sparked businesses kind of like re engaging with agencies to kind of make sure that they get the ball rolling and make sure that they’re, they’re investing and doing and doing what they need to do around that. So I think it’s those things that are really kind of me, plus, we’ve been around for three years. So our brand is out there, it’s starting to get found more easily. I think all those things kind of just added up to us, you know, having a lot of growth of the past couple months. Yeah

Richard Matthews 15:59
I almost wish my agency was a couple years older for what we’re doing, because it would have been prime time to really grow that mess. We run a full service podcasting agency for businesses, which is very cool. And we had the same kind of thing, right, the first part of the first part of the pandemic, things sort of squeezed a little bit and a couple of clients were like, Oh, my God, everything pause, but I spent no money at all. And we’ve come back stronger, since summertime, which is cool. And I think we’re gonna grow really well. And it’s it’s almost like the the pandemic is taken, taken the trends the trends that were already happening and moving things online, and like taking like a 10 year timeline and crunched it to a year and a half.

Jason Yormark 16:37
That’s a great way to put it. No, I totally agree. I totally agree.

Richard Matthews 16:40
Yeah, so it’s, it’s really interesting. And I think there’s a lot of there’s a lot of potential for growth for certain types of businesses to really help other businesses, particularly in the b2b space to learn how to, you know, whatever it is, if it’s social media, or you know, get building their platform with podcasts or advertising and getting their business to be online, a lot more fully than they were before.

Jason Yormark 17:01
Yeah, for sure.

Richard Matthews 17:02
I agree. Absolutely. So my next question for you, then it’s about your superpowers, right. So every iconic hero has a superpower, whether that’s a fancy flying suit made by genius intellect, or the ability to call down Thunder from the sky. In the real world, heroes have what I call a zone of genius, which is either a skill or set of skills that you were born with, or that you’ve developed over time, that really energized all your other skills, right? It’s the one thing that sort of like, it’s, it’s the fabric for all of your other skills that you’ve developed, and the superpower, it’s what sets you apart. It’s what allows you to help your clients slay their villains and come out on top in their journeys. So with that sort of framing, what do you think your superpower is?

Jason Yormark 17:43
I definitely think it’s communication, which is kind of a an ambiguous term in itself. But ultimately, what I mean by that is, it’s a couple different things that I think that I’ve been told many times, over the years that I’ve just have an authentic, true voice, whether it’s in blogging, or, or on camera, or behind a microphone, people feel like, what I’m just the way that I talk feels natural and conversational and real and doesn’t feel like I’m pitching anybody or trying to sell anything. So I definitely think, you know, being an effective communicator through a variety of different channels has been something that has definitely helped me navigate my career successfully. You know, being empathetic, genuinely helping people. And I always, you know, I’ve always liked a lot of the blogging and things that I’ve written over the years is all designed to help people navigate marketing, or just kind of help them learn from what I’ve learned, and, and also most, you know, being a motivator, you know, I love when I’m passionate about something. I’d love to get people excited and motivated about whatever that may be. So I think it’s, you know, being a strong communicator is definitely, probably the fabric of what’s allowed me to be successful across all the things I’ve done in my, my career.

Richard Matthews 19:05
So with the skill of communication, do you think that was something that you were you were born with? You just were always a good communicator? Is this something that you worked on over the years to become a good communicator?

Jason Yormark 19:15
You know that’s a good question. I think, you know, it’s when I hire people, I always say that I hire for the untrainable traits, like you can always teach somebody to use a platform or get better at a task but you know, are they a great writer? Are they are they they just communicate very well do they are they emphasize, just do they have traits that inherently they’re born with? So I guess, I I, there was some seed of that born in me, I guess, but I definitely think I I, you know, I got better at it over time, you know, through my experiences in school and, and running businesses or, you know, I’ve always like I said, I was interested in film and movies. I’ve always been kind of a you know, a goof off. When it comes to doing funny videos and things of that nature of the year, so I always felt comfortable being in front of an audience. It’s interesting because I consider myself an introvert. Like, if you put me in a social environment, like I’m terrible, but you could put me on a stage in front of 10,000 people, and I’ll like, I’m totally comfortable with that. And I enjoy it. So it’s kind of a weird dynamic. So I definitely think it’s a combination of both i think i think it was born with some of it. Definitely. Something that I worked on over the years.

Richard Matthews 20:25
I like that idea too of hiring for untrainable traits, right? I always, I was just training one of my employees, how we go through the hiring process. And I wish I had that phrase to tell him, right, he’ll hear this, this this episode, I’m sure he’ll hear it in the future, but the the untrainable traits are, that’s a really good way of thinking about it, right? Because there’s stuff that’s like, hey, this, you know, people who you know, that like the detail orientation, or the communication skills, or whatever you’re looking for in that position, there’s always like, I always say you can you can teach the teach the tactics or the skills or the strategies that you need, but it’s the like, the, those untrainable traits that they need to have in order to be able to do those things. Well, that’s a good way to put that. Oh, I live by that, for sure. Yeah, yeah. And so my, my sort of next question on on that communication thing is about storytelling, one of the things that I’m really, really convinced of is that the best communicators are generally they generally understand stories at sort of like a next level, right? Either the ability to tell them or to read, like to really see the pieces of a story and how to put it together. And I’m just sort of curious, is that something that you found as well with communication is that learning how to how to tell a good story has been essential to learning how to be a good communicator? For sure.

Jason Yormark 21:45
I mean, I think the relationships we try the when we work with clients, you know, we’re not about trying to build transactional relationships with them and their customers. Right, you know, you know, ultimately, if you want to be a successful business, and really grow incrementally, it’s about telling stories, what makes you unique and different. And it’s not, a lot of times, it’s not just because, you know, if they tell me, oh, we have better prices, or our customer service is better, like, these are all things that everybody says now What, what, what makes your business what it is, what’s unique and different about it? What’s your origin story? Like? Why should people care about, you know, working with you. So what are those stories and really trying to dig deep into what that is, and if we, and our initial conversations that we feel like there’s nothing there, that there’s nothing unique or differentiate, like, we typically avoid those opportunities, because we know you’re gonna get two or three months in, and we’re not gonna move the needle for them. So we really try to be selective about who we work with and make sure that, you know, it doesn’t mean that their their stories have to be all fleshed out. But it means you better at your core, you you better have some, some something of significance behind what you’re doing, that people can connect with. You know, it’s a little bit different in b2b versus b2c. And a lot of people have emotional connections to the brands that they associate with in a b2c environment. So b2b, there’s maybe not as much of an emotional connection, but still people do business with who they trust, and they like, and that goes deeper than just you have better pricing or you have good customer service, like no what? who are you? And why do you do what you do and what makes you different. So we really try to pull that back and, and really dive deep into that, so that we can tell those stories over an extended period of time.

Richard Matthews 23:29
Yeah, that’s a really, really cool to think about too. And that’s when, when I was in the business of helping brands build, it’s one of the things we talk about all the time is like, you know, like learning how to master your story and talking about, like, how you walk people through your story is and that is a really important part of your marketing. Yup for sure. Yeah. So super fascinating. So the the flip side then of your superpowers is your fatal flaw, right? So just like every Superman has his kryptonite, or Wonder Woman can’t remove her bracelets of victory without going mad, you probably have a flaw that’s held you back in your business, right? Something that you struggled with. For me, it was things like perfectionism, which kept me from shipping, or lack of self care early on in my career, I would let my clients walk all over me. And you know, but I think more important than the flaw is how have you worked to overcome that, you know, either, you know, to go around it or to deal with it so that you can continue to grow your business and hopefully sharing sharing that will help our listeners know a little bit of your experience. Sure.

Jason Yormark 24:33
There’s a couple of things. So real quick, I talked about being kind of socially introverted, so that’s definitely a flaw for me personally, I’m bad at emoting like, I don’t I’m not a very emotional person. But if we’re talking about something that has affected the business, I would say that overly being overly generous, overly kind, I, you know, we we, like I said, we’re a month a month agency, which, you know, I’m in a digital mastermind group, and everybody I talked to those agencies cringes when I say that, so there’s not a lot of agencies that do that. And, and I understand both sides of it. But I think that what I’ve learned over the course, I believe in that methodology, but at the same time, you know, our contract is very client friendly, too much. And it’s because I’m really trying to do what the best when I thought about launching my agency, I love the the concept in the word disrupt, like disruption, like, I always use the Uber example. And I think about when they’re sitting in a room, they invented Uber, like, how brilliant of an idea the how they simplified the experience of getting a ride from one place to another and leveraging the existing infrastructure and making it such a frictionless experience for the for the end user. And I really wanted to take that kind of mindset with an agency like, how can I create a frictionless experience for clients? What are the things that they are they don’t like about working with an agency? And what how can I eliminate that, and certainly, at the top of the list was long term contracts. So I believe in that consumption, but the same time, I’ve probably gone too far in terms of it being too client friendly. And that I’ve needed to kind of backtrack a little bit and put a little bit of protective layers in there to help our agency ensure that it’s protected. And that you know, and a lot of that’s come from as we’ve gotten as a bigger team, and it’s gotten bigger than me, it’s not just about protecting me, it’s about protecting my team, and making sure that we’re fiscally viable. And, and that, you know, we start to hold clients a little bit accountable for these relationships as well. So definitely, being overly generous is has been my flaw. And it’s something that I’ve continued to work on, as we’ve matured as an agency. And I feel like we are in a position to be a little bit more, a little bit more aggressive, and in some of the language in terms of what we do and how we, you know, position our relationships with clients.

Richard Matthews 26:45
Yeah, that’s an interesting line to walk, right. Because I, we did the same thing with our agency. It’s all month to month. Yeah. And it’s, it’s a, it’s a tough, it’s a tough line, right? where you’re like, I need, I want to be as client friendly as possible. Yeah. Which helps you to both sign clients. But it also you also need to, like any of the work that you do as an agency you have, like, the longer you do it, the more impact it has on the business.

Jason Yormark 27:14
Yeah. Well I try, you know yeah, I think there’s the there’s the legal side of things. And then there’s the kind of the conversations that I have with them, I say like you know, legally, you can cancel whenever you want. But ultimately, this is going to take three to six months. So I’m very, we’re very transparent with them about expectations. And you know, 90% of the time, it works. But as you scale and get bigger and more people, more clients, you, you’re going to come across situations where others will try to take advantage of that. So it’s just a matter of finding the right balance.

Richard Matthews 27:46
Yeah, I look forward to running into those problems as we grow. Yeah. So So my next question for you is about your, your common enemy, right. So every every superhero has an arch nemesis, right? It’s the thing they constantly have to fight against in their world. In the world of business, it takes a lot of forms. But generally speaking, we put it in the context of your clients, right. And it’s a mindset or a flaw that you are constantly having to fight to overcome, so that you can actually get them the result they hired you for. Right. And if you had your magic wand, and soon as they sign on the dotted line, you could pop them on the head and not have to deal with that. What is that archnemesis?

Jason Yormark 28:22
Oh, that’s easy, that’s cleaning up other marketers messes, a big part of what we get a lot of clients that come to us that have had bad experiences have been misled, have been spent a lot of money on, you know, no results. So a lot of times, they come to us with a lot of hesitation. And they just don’t, you know, my marketing tip can often get has a bad kind of association with it. So a lot of times I’m having to kind of talk them through why we’re different and what the right way is, and what you can expect when things are done the right way. And in so a lot of it is just kind of educating and kind of talking them off the ledge and getting them away from you know, not all marketers are bad. There are good ones, there are good agencies. So a lot of what I do is designed around that. So that definitely complicates what we do, and oftentimes creates a longer decision making timeline, because we kind of to work through that and demonstrate our competency, whether it’s through just the conversations that we have examples of our work, testimonials, you know, that month to month thing certainly helps kind of cut through that a little bit because they don’t have to worry about kind of getting into a long term relationship without getting a taste of what we can do. So that is definitely a big thing that I’m having to overcome fairly often with a lot of the calls that I have with folks.

Richard Matthews 29:50
Yeah, that’s an interesting thing too right, because I think it happens to a lot of industries. We did, I said when we were doing the brand building stuff. The biggest problem we ran into is like the you know the website and Marketing as someone previously had done, and I’ll just build terribly. And it’s it’s interesting because marketing like as a whole, because everyone needs it. Yup, it, it attracts a lot of people to come and provide those services. Yep. Whether or not they have the chops to actually do it and do it well.

Jason Yormark 30:20
Well, that’s and that’s part of the problem is that you’re getting so many people that think that they’re marketers, right. They’re like, Oh, like, especially some of the younger generation that have built a social media following. And they’re like, oh, I’ve built this huge following. So I, you know, and then then it’s just all vanity metrics at that point, like anybody can build an audience on Instagram or Facebook, you know, there’s 100 different ways to do that quickly and easily. But ultimately, the what really separates the pretender versus pretenders versus those that are seasoned pros are, is the work that we’re doing, actually translating to customers leads sales. So that’s where we hang our hat on. And that affects the bottom line. Yeah, for sure. So there’s a lot of education that comes with folks that have kind of been led down a bad path.

Richard Matthews 31:05
Yeah. So since that, that’s, that’s a fairly common problem. How how do you how do you sort of handled that in the sales conversations for, for people who are listening who might be in that same situation, running a business and having to deal with the other, you know, the people who came before them, that didn’t do a great job?

Jason Yormark 31:25
Well, you know, I never speak poorly of anybody previously, I don’t have all the I never have all the context of that. So I never start with that, by any means, I really what I just try to focus on is the strategies that we’ve used are just, you know, our core values, you know, in terms of sharing with them, like what we believe in what we’ve done, you know, we show them the work that we’ve done, we’ve got these great case studies on our website that really go deep into the work that we’ve done, and the results that it’s generated. I think it’s that I think it’s personally having 20 plus years experience, some, you know, track record work we’ve done, again, our month to month, I think, inherently helps, you know, alleviate some of concerns that people have. And ultimately, it goes back to what I said, my superpower, just being a good communicator, I think when I have the opportunity to have a conversation with folks that I think they can feel that I’m authentic, and what I’m saying is true, and that I’m not just trying to sell, and I’m not trying to sell anybody, I mean, I you know, sales is a big part of what I do, but I’m not trying to sell anybody. I’m just telling them, like, you know, trying to understand who they are, what they’re looking for, can we help, like, I’m just trying to navigate a conversation with them to see if like, I feel like there’s a really good mutual fit there. If there is then they sense the passion and the authenticity about what I’m talking about. So I think inherently they get that. So I think as long as you approach opportunities authentically, and not try to be everything to everybody, you know, you got to be okay to say no, you know, there’s a, there’s a decent percentage of ones that I built a process where we say no to a decent amount, because it’s not going to be a good fit, whether it’s budget, whether it’s I don’t think we can help them whether there’s other things that need to work on. So as long as you take that approach, I think ultimately you’re going to be able to kind of cut through dealing with any negative experiences that they’ve had.

Richard Matthews 33:16
Yeah, that’s really good advice. So my next question for you then is your driving force, right? The the flip side of your common enemy. And you know, just like Spider Man fights to save New York or Batman fights to save Gotham or Google fights to index and categorize all the world’s information. What is it that you guys fight for? As socialistics? Yeah.

Jason Yormark 33:35
And I could sit here and tell, you know, you know, we want to be a world class, social media agency, we want to deliver results. And all of those things are true. But if you’re asking I mean, it really at the end of the day, what I take a lot of pride in and what motivates and drives me is I want to build an agency, that, that provides people a place to work a work environment of freedom. And what I mean by that is, you know, my entire life, I’ve ran the rat race, I’ve sat in traffic for two to three hours to get to work and sit behind a desk for eight 9, 10 hours and, you know, time track and do all of these corporate things that you have to do to run a business and all of it was always frustrating to me, because at the end of the day, it’s about the results. And it’s about doing great work. And I didn’t care about all these other things that were getting in my way they were noise. And the minute that I was able that I took the leap to be independent and do my own thing. I literally added another day in the week. I wasn’t sitting in traffic for 2, 3, 4 hours a day I literally I have six weekdays now that I have to work with because I’m not sitting on a bus or sitting in a car. So my productivity has gone through the roof now. I built a lifestyle where I want to go to my kids Little League game, I’m gonna go do it like I don’t care when my people work or where they work. All they care about is their accessible. They do great work, you treat people well, you treat our clients well, and everything else figures itself out. So, and I cannot even tell you how much less stressed I am, how less much less anxiety I feel, how happy I am to have control of my life, I have control of living my life the way that I want to on my terms. And I want other people to have that too. And to see me be able to find incredible people and give them that moms that have stay at home moms or single moms that now get to have a career and be around their children as much as they would like and be able to be a part of their lives more significantly. And just being able to give people that freedom is one of the most empowering exciting things for me like to so yes. Do we want to build a world class social media agency to honor? Yes, all those things are a given. But ultimately, finding great people and giving them a life of freedom is what makes me wake up every day feeling like I’ve done something meaningful like that, to me is that’s definitely my driving force.

Richard Matthews 36:03
That’s That’s beautiful. Because I relate to it so well, right, my business name, the one you know, the one that you put on the LLC paperwork is called Five freedoms. And, and we talk I talk all the time about, you know, the five freedoms, our spiritual freedom, political freedom, financial freedom, and then time, freedom, location, freedom. Yeah, which of those are the two that people miss all the time, it’s the time of location freedom, it’s the ability to do what you want, when you want to do those kind of things. And I feel a sort of the same way, right? The way I always put it in my in my business is I want, I want, I fight for adventure, right? So we, we have a very cool world, and cool technology, cool stuff. And like, there’s so much to do and see. And just experience in our world that if we, if we spend all of our time working, right, or sitting in traffic or dealing with that noise, then you miss out on it. And I think if we can get rid of all the noise, as you put it, and just focus on we can get the results for our clients and do and deliver top of the line work for them, whatever that is, then you can take the rest of your time and put it towards enjoying this world we have.

Jason Yormark 37:15
Yeah, for sure. And I’m not naive. I know, there’s a lot of people that live in the world that have jobs that ultimately they have to deal with commutes and be physically located at places, but you know, in terms of the world that I live in and work in, if I can just create a small, little place for some people to experience that, then I feel like I’ve made you know, making a difference in other people’s lives. Like that is certainly a higher on the list than anything else.

Richard Matthews 37:45
Yeah, so just sort of in that same vein, one of the things that really struck me, when I started hiring other people was the massive like mindset shift, it goes from, like, my business has to support me, right and my family too like, how vital it is to continue to, to to bring in revenue and do good work for your clients. As soon as like, now I’ve got other families that depend on this business being viable. That like for me, it was, you know, to use harsh language, it was like a mindfuck. Right? Like, yeah, like for sure, like, holy cow. There’s, there’s my business has other people and their families relying on us doing good work and continuing to grow continuing to be viable. How did you sort of deal with that transition?

Jason Yormark 38:28
Yeah, and that’s the new stress, right? It’s like, I’ve eliminated the other kinds of stress. But my new stresses, oh, I, this isn’t just me, it’s like, I’m taking care of other people on their, their ability to pay their bills is somewhat, you know, reliant on making sure that I’m making good choices and running the business effectively. So yeah, I am. How do I deal with that? I mean, I think part of it is I’m very transparent with my team, you know, I’m very open and honest with them about where things are at and what’s happening, what’s working, what isn’t. I want everybody to feel like they are an active contributor and a big part of building what what is that we’re creating, especially in these beginning stages. So that open honesty certainly plays a part in that and I, and this goes back to one of my weaknesses, I’ve always said, I’m bad at emoting, well, one of the things I’m working on is to be transparent with my team, you know, not like, you know, there, there are days where I wake up, and I freak out about things, probably more so than I should I always say, your highs are never as high as they appear to be and your lows are never as low as they appear to be. But as a business owner, you kind of you know, you go back and forth. So I never tried to kind of like, you know, overly over, you know, overreact around my team, but you know, I’m honest with them, I’m like, Hey, I’m worried. I’m, this is how I’m feeling about things these days. And here’s why. And here’s what I’m working on to kind of address that. So I think being that way with your team brings they’ve made it makes them feel like they’re not just an employee or they’re not just doing work, that they’re a trusted advisor and that they’re they’re a big part of what it is that we’re trying to build. So That’s certainly plays a part into it and just being fiscally responsible, you know, I, you know, I make sure that, you know, we have a buffer, you know, like when the the pandemic hit like it was hard, and we lost a couple of clients, but because being fiscally responsible and not, you know, getting too crazy with what we were doing, I had a little bit to fall back on. So I always feel like, you know, I owe it to my people to ensure that if and when the shit hits the fan, and we got to go through a couple months of difficult times, we’re going to be able to get through that. So I definitely make sure that we kind of have that built in and not try to be overly aggressive and things that we invest in to grow as a business. So we’ve had a lot of very incremental growth because of that, but I think that’s made sense for us, you know, I’d love to be 2, 3, 4 or five times bigger than what we are. But, you know, we got to have the right type of growth and not overly risk things so that I can protect my team.

Richard Matthews 40:57
That’s what one of the things I’m currently working on is figuring out how do we continue to grow while also like, I want to, I want to put like six months worth of payroll in the bank, right? If for nothing else, then you know, you want to you want to have everything ready to go for when the shit hits the fan? Because apparently it can happen any time.

Jason Yormark 41:14
It can. And it will.

Richard Matthews 41:17
Yeah, and it has and now the world has seen it. So yeah, for sure. Yeah. Okay, so my next question for you is more on the practical side, right, I call this the heroes tool belt. And you know, just like every superhero has a tool belt with awesome gadgets, like batarangs, or web slingers, or laser eyes, or, you know, big magical hammer, I want to talk about top one or two tools that you couldn’t live without in your business could be anything from your notepad to your calendar, to your your marketing tools to something you use for, you know, product delivery, or your service delivery, in this case, it’s something you think is essential to getting the job done.

Jason Yormark 41:47
Sure. There’s a couple things that come to mind. One is super obvious. I mean, we’re, we were a remote virtual agency before the pandemic hit so. But slack is kind of our headquarters. So our ability to have a team environment digitally where we can communicate and keep the conversations organized, I mean, it’s been a, I don’t know how a slack or a slack equivalent like is a no brainer, like you have to have something like that. So we we are using that religiously. And it’s a huge tool and what we use, you know, we as a social media agency, data is very important reporting analytics. So we use a platform called agency analytics, which is a tremendous tool as a marketing agency to provide custom dashboarding for clients that’s digestible, it’s not overwhelming, it’s very visual, it’s customizable, they connect with everything under the sun, it’s been a huge platform for us to be able to deliver world class analytics to our clients. And then the last one that steps out is it’s kind of a tool, but more tools slash services, a company called the collective, they used to be called hyke HYKE, they just rebranded to the collective, I think, in the past couple of weeks. And they’re basically kind of like a 2.0 accounting financial firm that helps startups basically, that’s their their they’re in slack. You know, I always found with accounting, it’s like old school traditional, like, I always felt like I’d always have a question that I needed answered quickly. And it’s like, Well, okay, I tried to call I leave a message, it’s just felt very old school and not, it didn’t align to our business. So I really, I was lucky to kind of be referred to this group, that’s much more technology based, accessible. And it just helped me navigate parts of the business that I don’t even want to think about taxes, accounting, they just, they help alleviate a lot of the stuff that I don’t have time for quickly, easily, efficiently and affordably. So that’s been nice to have that resource so that I am not forgetting and overseeing tax related things, I need to be plugged into making sure that they advise appropriately and just just having a resource, like when I have a question, like around a loan, or this so how do I fill this out just that quick. Accessibility has been a tremendous asset to our business. So I don’t have to waste time thinking about things, I don’t want to be wasting time on

Richard Matthews 44:13
That’s cool, I may need to get a referral from you for that, because I need to get that situation in my business. You know, they’re all the stuff that I’ve looked into is all you know, accountings over my head, which

Jason Yormark 44:23
I don’t want to think about it, and they do a great job of helping me not think about it. So

Richard Matthews 44:27
that’s cool. So only the agency analytics thing, what do you what do you find are, you know, because you mentioned a couple of times the metrics that matter versus vanity metrics. When you’re looking at putting dashboards together, what do you find are the metrics that you have to put together for your, your clients to feel good about the work that you’re doing? I mean,

Jason Yormark 44:45
you’re always gonna have some of the vanity metrics in there in terms of, you know, audience growth, engagement, we try to do more things around, you know, leads generated, whether it’s Facebook lead campaigns that we run or leads captured in forms on their website. So you know, leads customers sales, you know, data that We can kind of pull from analytics on their website through Google Analytics or those sorts of things. But they’re, they’re really a plug and play environment where you can kind of connect to everything. So each client might be a little bit different in terms of what we connect, to make sure that we can build a visual visual layout that makes sense for them that pulls in the metrics that ultimately their goals and objectives align to. So every dashboards a little bit different. It just depends. There’s a lot of similarities across them.

Richard Matthews 45:26
Would that be like a competitor to like a Google Data Studio?

Jason Yormark 45:31
Yeah, it’s it’s, yeah, it’s probably not it’s it feel, I feel like agency analytics is a little bit more. It’s not, I wouldn’t call it enterprise, I would say it’s super affordable. It’s like 150 a month. And but it’s really scalable. And I’ve never, we’ve never felt like it didn’t do something that we needed. So I think the biggest challenge that we found a lot of clients come to us with these, like massive reports, and they’re just, they’re ugly, and they’re confusing, and clients don’t have time to deal with that they need something quick, easy. Get me to the point. And agency analytics have delivered that the ability to can deliver a very digestible report with a lot of flexibility around what it looks like how it works, and how we can deliver it. So it’s just been a huge tool for us.

Richard Matthews 46:14
I know personally, as someone who’s trying to grow my agency and my business, like the thing that I’m most interested in, is figuring out how to get all of the things that have to happen in my business turned into digestible reports. So I can just like see, a quick overview of like, here’s where this is at, here’s where this is at, here’s where the other thing is that I’d be able to make decisions and move on. Because that’s like, that’s the thing that I need to be doing. And so the better job, that reporting is done. And like, you know, for us, it’s like figuring out how to do some of those things. But I can imagine, you know, hiring an agency that be able to just say, like, quickly look at the report, if you’re like Yep, that looks good to me, and, you know, make decisions and move on for your clients. Probably a huge boon.

Jason Yormark 46:56
Yeah, no, it’s a great tool. Great tool.

Richard Matthews 46:59
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Jason Yormark 48:56
Yeah, so my answer to this is gonna sound very cheesy. But it’s authentic, which aligns to one of my core values, it’s real. I’ve, I’ve self taught I unfortunately, throughout my entire professional career, I have not had a really any good managers or mentors. I mean, I’m sure I’ve had small bits of it over time, but nothing that really stands out that really made a significant difference in my life. And that’s not a sob story. It’s just by the my reality. So a lot of what I’ve done is has been self taught. So when I think of the term hero, which I think can be a word that’s often overused, so I take it I don’t take it lightly. When I think of the word hero, that’s a pretty significant word. So for me to to stand out, my mom by fire she, she passed away in oh six, but I grew up in a single parent environment with my brother and myself and my mom and she had to make a ton of sacrifices just to pay the bills and We grew up poor, and she did everything she could to give us a good life and kind of shield us from our realities. And although, in the moment when I was a kid, I probably didn’t recognize that or appreciate it as much as I’ve gotten older in life, I certainly do. I wish every day that I had one more opportunity to tell her that. So she’s definitely somebody that I consider a hero and has made a huge impact in helping me be the man that I am and what I’ve been able to accomplish. The second part of that is, my kids, my two boys, I have two boys one is 18. And the other is 15. And I consider them heroes, because they’ve been through a lot. You know, they’ve, they’ve dealt with a divorce, and which is never easy on kids. My youngest was born practically premature and had to have heart surgery within a year of his life, and has always been small for his age. And so just the amount of crap that he’s had to go through, and just, he’s this amazing kid who just isn’t fazed by any of it. He hasn’t, he has his own podcast. I mean, the kids amazing what he’s been able to accomplish, and everything that’s been thrown out of my older son. Same thing, you know, he, you know, it’s been, it’s been tough for him to but he started a T shirt brand with a friend of his a couple years ago. And it’s been pretty darn successful. For where they’re at, and where they’re going with it just so just just seeing them do the things that they’re doing, and just just being great humans, you know, they’re they’re good kids, and they appreciate everything that that they get, and they’re just, they’re just, they’ve always been great kids. And that’s not a common thing these days. You know, and I’m sure, yeah, my impartial but they really are. So I, you know, I just look at what they’ve accomplished and what they’ve done. And, you know, I’ve tried to be the best father that I can be. And I know that I’m not perfect. And just to see what they’ve accomplished, and where they’re at is something that I take a lot of pride around. And, you know, that I draw from, so I would say it’s as cheesy as it may sound, it’s my mom and my two boys. So

Richard Matthews 52:14
that is a far less cheesy than you would imagine. I asked, I asked that question to every guest who comes on? And probably no fewer than 80% of the people we have on it’s a mom, a dad, grandma, grandpa, uncle or child?

Jason Yormark 52:28
It could be it could be an easy answer to give just to but I mean, it really is in my life. That’s that’s what stands out more than anything.

Richard Matthews 52:36
And it’s the same for me, right? You know, my wife, my grandmother, my parents, they they shaped who I am. And you know, just looking my oldest just turned 11 the other day. And you know, I got four of them. So I got a boy, girls. And, you know, they’ve they’ve shaped so much about who I’ve become over the last decade that I like, I can’t even I couldn’t, it would be hard to even put it into words how much they impact you. Just by watching them grow and become the little humans that they’re becoming.

Jason Yormark 53:09
Know, for sure.

Richard Matthews 53:10
I can relate. So yeah, that’s super cool. Yeah. So my my next question for you here is about your guiding principles, right. It’s one of the things that makes heroes heroic. He said they live by a code. For instance, Batman never kills his enemies, he only ever brings them to Arkham Asylum. So as we wrap up the interview, I talked about top one or two principles you use regularly in your life, maybe something you wish, you know, when you first started out on your own hero’s journey.

Jason Yormark 53:35
You had the two that stand out, and I’ve done of this words kind of getting thrown out throughout our time together as just being authentic. Again, it’s another one of those words that are that gets overused that everybody throws out because it’s fancy, and it sounds good. But ultimately, you know, just being yourself and trusting that I think we live in a world right now, which is unfortunately, it’s like you can’t disagree with anybody. You know, we’ve lost our way, like where people can still be friends or colleagues and have differentiating opinions. We’ve gotten away from that. And I think people sometimes are afraid to to be their true selves. And I think that that’s a dangerous world to live in. I, I just I really enjoy and being around people that are authentic, and what they say and what they do. The opposite is a big pet peeve of mine if people are fake, and it’s just, I just I don’t want to be around that sort of thing. So being authentic is such a core principle of mine, personally and professionally. And the other is just being helpful. I think that, you know, I go into a lot of conversations professionally where I can tell that this is not a good fit for us, they probably can’t afford us. But that doesn’t mean that I’m hanging up the phone right away. You know, I still have a genuine desire to be helpful to them. Like maybe we’re not a good fit, but let’s hear them out a little bit and see what their situation is and maybe I can provide them some guidance. Some real guidance and not mislead them, and point them in the right direction. So I always try to approach every conversation I have with people personally or professionally, like, How can I be helpful to this person? Like, what do they need? Like, what can I? What can I do that’s gonna make their life easier or better in some way? So I think those two things for me, I’ve been just core values of my own, that have helped me navigate, you know, having some great relationships personally and building a successful business. professionally.

Richard Matthews 55:31
Yeah, the helpful one is one of those things that it’s always been sort of a core value of mine as well. But I didn’t, I didn’t really know that it was until I started, like, fun finding people that were like, Why are you like that? And then it was like, Oh, I didn’t realize that was, that was not a normal thing.

Jason Yormark 55:45
Yeah, cuz it’s not the norm, people are not used to that anymore. So it’s become like less of a thing.

Richard Matthews 55:51
I’ve always approached my sales conversations that way, where it’s like, I’ll just tell you, everything I know about everything. And, you know, give you access to our templates and our processes, like whatever you need to help be successful. And like, like, whether or not you hire me is sort of irrelevant, right? Because the reality is, is like, they’re gonna realize, like, all your you know, your stuff. And I don’t want to do that.

Jason Yormark 56:14
But that’s interesting. You’re an agency, we launched a podcast, socialistic podcast, and really, it’s designed, it’s all it’s called social media stories, and we only do is talk about, like, here’s how I did this, or here’s tools that I’ve used, or here’s where I screwed up, you know, maybe you can avoid making the same mistake. So it’s really kind of designed around helping other people that are either thinking about starting an agency or just starting out, and people are like, Well, why? Why would you do that you’re gonna compete with them. And I’m like, that’s, that’s what I have to give like, why, you know, I want to help other people, there’s enough business to go around, especially for good marketers. So I feel like, you know, it’s me being authentic and just doing, I have this experience and knowledge to share. And I think it’d be a disservice to not put it out there.

Richard Matthews 57:00
Absolutely. I agree. Completely on that whole point. And it’s, it’s amazing how, how powerful it is when, because it being helpful, someone else’s one of the things that it It ties your story together with someone else, it creates those strong relationships with your clients, and they want to stick around for a long term. Because you’ve actually like genuinely helped them. Yeah. And some of some of my best referrals in my business has come from people who didn’t hire me, but I helped them enough that they’re like, I you know, whenever they come to someone who needs this dude needs my help. They’re like, they refer them into into you even though Yeah, I’ve done business together, be helpful,

Jason Yormark 57:35
be authentic, help other people out and good things have come your way, naturally, organically.

Richard Matthews 57:40
Yeah. Cool. Well, it’s basically a wrap on an interview. But I have one little thing that I do at the end of all of my interviews that I call, it’s called the hero’s challenge. And it’s a it’s a simple little, little thing that basically I use to get access to stories I might otherwise not find on my own. So the question is simple. Do you have someone in your life or in your network that you think has a cool entrepreneurial story? Who are they? first names are fine, and why do you think they should come share their story on our show? First person that comes to mind?

Jason Yormark 58:09
Yeah, as I mentioned earlier, I’m part of this digital mastermind group of other agency owners, which has been a huge it’s been a huge thing for us. And there’s a there’s a gal in there that I’ve had some conversations with, that is the first person that I felt like I was talking to myself, like and I could learn from and it’s just, it’s just been this really awesome back and forth, where we’ve been helping each other out. And we’ve only known each other for, you know, a month, maybe a little over a month, but it’s just been so rewarding to have somebody that I can relate to, on such a deep level professionally. And her story is not vastly different than ours in terms of what we do and how they are, where they’re at. But there’s a lot of differences that I’ve learned from so her name is Audra. She’s the agency’s brim brim media, hopefully I’m pronouncing that right. br br e h. m a media. They’re a social media agency based out of Colorado that focuses on the beauty and fashion industry. But I think she probably has something pretty interesting to share that’s similar to my journey. But that’s definitely the first one that comes to mind. Just, you know, being the first person I’ve been able to kind of just relate to, on such a deep level that it’s been tough because you’re kind of out on an island when you’re doing this sort of thing in a remote way. So it’s tough to find people that you can just like, shoot the shit with professionally and just totally jive with. So she’s definitely the first person that that comes to mind. That would be interesting to talk to.

Richard Matthews 59:32
It’s interesting to you because I have a couple of people in my life that sort of fill that role. Yeah. I don’t know where my business would be without them. Yeah. And the longer the longer our relationship has lasted, the better all of our businesses have come. Yeah, because of it. So Sure. Hopefully, that same thing happens with you guys. Yeah. We’ll reach out later and see if we can get an introduction to her get her on the show and hear her story. Sure. Which, you know, that’s basically a wrap on our interview. And like I said, in comic books, there’s always the crowd at the end, who is standing around clapping cheering for the hero and their acts, apparently Wisdom. So let’s be close, what I want to do are analogous to that is find out where can people find you? If they want your help? Where can they light up the bat signal so to speak, and say, Hey, Jason, can you come help our business with our social media? So and I think more importantly than where they can go is who are the right types of businesses to reach out and ask for help?

Jason Yormark 1:00:19
Yeah, well, that’s one nice thing about having a Google like name is you just search for socialists, and you’ll find us but basically, socialistic calm is our is our website. And you can find us on every social media channel using that, that name, you can find our podcasts on our website as well. And as far as you know, the right type of I mean, honestly, there’s two two types of right, there’s the people that are that, I guess, there’s a couple I mean, if you’re just, you know, you want to learn you, you’re wanting to get involved in social media, you know, feel free to reach out, if you’re a business, that’s just looking for a little bit of direction, maybe your budgets, not quite in the four figures, but you just want some direction, I’m happy to have those conversations. Or if you’re a business that, you know, is spending a couple $1,000 on marketing comfortably and feels like you know, ultimately you’re you don’t have any idea whether your social media is doing anything for your business, and you want to be able to make that connection, we’re definitely the right agency to talk to, even if it doesn’t mean working together, at least kind of getting pointed in the right direction, and what to be thinking about and how to ask the right questions in terms of who you partner with. So those are the best folks that would find some value in reaching out to us.

Richard Matthews 1:01:25
Awesome. Thank you very much for your time today. Jason, it’s been a pleasure having you on and if you’ve been listening, and you are in that b2b space with your business, definitely take time to reach out to Jason I know social media is a huge, huge part of growing a business nowadays. So even if it’s just to get on the phone, and you know, pick his brain a little bit for a little while, obviously, he’s got a lot of experience here. And again, Jason, thank you so much for coming on today. Do you have any final words of wisdom for our audience for hit? Stop record, buddy?

Jason Yormark 1:01:51
Yep, just be authentic, be helpful. Be a good person and everything else will fall into place. But I appreciate the opportunity to spend time with you today.

Richard Matthews 1:01:59
Awesome. Thanks for coming on, Jason.

Jason Yormark 1:02:00
Awesome. Thank you.