Episode 130 – Julio Chavez

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Julio Chavez 0:00
If I had to pick one, though, you know, just like that one thing I would definitely say sales training is my, my passion. I’ve even gone as far as like, do you know the the website Reddit? Like reddit.com? Yeah, okay. But there’s, there’s a couple places on there that you can go for, like business advice and what not. There’s been a few times when I’ve contacted people who were like, Man, you know, I’ve been struggling in sales and blah, blah, blah, like, I don’t think this is for me. And I’ll direct message them and say, Hey, you know, normally I add my cost, you know, $200, to book a coaching call with me, but I like your story. And I think I can help you from the things I’ve read. Let’s talk for free, you know, and they’ll come up and, and we’ll chat and we’ll figure it out. And, you know, write scripts with them, and I’ll talk to them and I’ll figure out your pitch and what’s, where they’re going right, and what they’re doing wrong and all that stuff. So that’s really my main passion above all else is training people to be able to talk and, and sell themselves and sell their brand and their product. I think it’s a very important thing that is severely lacking, especially in the digital marketing space. Because a lot of people like they don’t need to go on camera most of the time. But I think as we progress, we’re going to be on camera more and more. I think COVID has really just pushed that in terms of like, selling things online. And really, you got to you got to get used to being in front of people and you got to have some sort of system in place to understand the general process and how to sell to people without coming off slimy. And, and, for lack of a better word in car sales. Mini You know, I think that’s a very important imperative thing in today’s day and age to, to really hone in on

Richard Matthews 1:41
Heroes are an inspiring group of people, every one of them from the larger than life comic book heroes you see on the big silver screen, but everyday heroes that let us live the privileged lives we do every hero has a story to tell, the doctor saving lives your at local hospital, the war veteran down the street, who risked his life for our freedom to the police officers and the firefighters who risked their safety to ensure ours every hero is special and every story worth telling. But there was one class of heroes that I think is often ignored the entrepreneur, the creator, the producer, the ones who look at the problems in this world and think to themselves, you know what I can fix that I can help people I can make a difference. And they go out and do exactly that by creating a new product or introducing a new service. Some go on to change the world, others make a world of difference to their customers. Welcome to the hero show. Join us as we pull back the masks on the world’s finest hero preneurs and learn the secrets to their powers their success and their influence. So you can use those secrets to attract more sales, make more money and experience more freedom in your business. I’m your host, Richard Matthews, and we are on in 3…2…1…

Welcome back to the heroes show. My name is Richard Matthews. And today I’m live on the line with Julio Chavez. Julio are you there?

Julio Chavez 2:42
Yes, sir. How are you?

Richard Matthews 2:44
Awesome. Glad to have you here. So for those of you’ve been following along with the podcast and my wife and I travels, we did finally get to move down to the Keys out of our six months of sitting pretty up in Kissimmee. You know, for the whole COVID stuff. I know have you guys been doing with the with the crisis over there in Hawaii? Oh, man, it’s

Julio Chavez 2:59
been it’s been one thing after another, you know, has been locked down and and not locked down. And he’s just going in circles. It feels like but uh, you know, we’re, we’re surviving, we’re going through it. So can’t, already too much.

Richard Matthews 3:11
Everyone is everyone. So hopefully, hopefully, we’ll all be better for it at the other end of this thing. But yeah, it is what it is. So what I want to do real quick, is just run through the introduction for my audience who may not know who you are. So Julio Chavez is a husband and father and the executive at Copy Identity. And before starting Copy Identity, you were a nationally ranked corporate sales manager. And you personally sold over a million dollars in products, which is a lot managed millions more in inventory, it has built in trained teams to sell 10 times more. You love working side by side with entrepreneurs coaching them through sales, copywriting and funnel strategy. And you are the go to sales strategist that helps put startups on the map. So with that, that brief little introduction, why don’t we start off with what you’re known for now, what copy identity is basically what what your business is, who you serve, and what you do for them?

Julio Chavez 4:06
Yeah, so copy identity is kind of twofold. Really. The first being e commerce, we noticed that there was a pretty big issue with. Okay, so let me start this with, let me start this by saying this. So when it comes to marketing, a lot of times it’s coaches selling the coaches and I totally understand that it makes total sense, you know, you go from marketer to marketer, but we found that there was a kind of a disconnect between marketer to actual like e commerce brand. And that’s where we saw that there was a big struggle and so we decided to kind of go closer to that route. So for example, we usually work with handmade businesses, whether that’s jewelry, t shirts, you know, crocheting, whatever it is, and get them started and implementing on like Etsy and Amazon and things of that nature and fixing the product descriptions, all that kind of stuff. And that’s sort of the Ecommerce side of things. And then we have a secondary side of things, which we’re actually just sort of starting, like very recently, because we’ve been wanting to focus on the Ecom side. The other part of it is agency building. So going from solopreneur, to, like an agency Master, like, you know, like actually having people that work for you, and you can kind of play more the managerial role. And maybe even if you’re, if you’re, if one thing you love is sales, to even go into the sales process, and book people and all that, but then actually get the workload put to people that you’ve trained and trust. That way, you can handle 10 different clients at a time as opposed to one client, and then that taking, you know, two months to get through, because maybe this was a kind of a for lack of better wording a pain in the ass client. And you know, it takes you two months to do it, you only made $2,000 from it, versus you can have 10 to 15 clients with multiple people working for you, if that makes sense.

Richard Matthews 6:00
Yeah, so you’re teaching other people how to build that style of agency? Correct.

Julio Chavez 6:04
Yeah. So that that’s something that we’re barely we’re barely getting into, as far as like actually pushing it out there. We’ve done it ourselves, we’ve helped people do it, when especially with the Ecom side, we’ve helped people like start to curate stuff or find things that are already curated, so they can sell it on their site and get, like tiny offers, you know, like little micro transactions of like, you know, $30 $40, whatever, but then, you know, be able to upsell a client up to a $2,000, you know, custom bracelet or whatever it is, you know, I mean?

Richard Matthews 6:36
Yeah. So I’m actually in the process of building an agency right now we’re, we’re growing slowly, it’s going pretty well. But we’ll do a full service Podcast, where we actually do all of the editing and transcription and graphics and publication announcements and promotions and everything for for businesses to help them actually build a whole content machine. It’s based on a podcast so that agencies go into growing well. So

Julio Chavez 7:01
That’s awesome. Congratulations. Yeah. I mean, no, it’s a it’s a lot of work. It’s a lot more work than people realize, when it comes to knowing general content strategy, but actually making this podcasting. a reality. As I mentioned to you, you know, we just published our 50th episode and man, like, initially, I was like, Oh, yeah, this is simple. Grab a mic. It’s whatever. But then when it came to like, editing and trying to figure out like, where my publishing this and like, Am I putting this on YouTube? Am I recording video or audio? You know, what does the graphics look like? The camera actually frickin work? Did the mic work? Did we test it? We have questions. I mean, there were so much to it, that I didn’t even realize that it just you know, so the first for those of you if you do happen to check out our podcast, the first few episodes are trash, skip those because they’re so bad. But I start to get better, I promise.

Richard Matthews 7:53
Yeah, I know, for my podcast that this one here the heroes show it was a I got about eight, I got the first eight episodes recorded, and in the back, and then I’ve managed to finish the editing and the transcriptions and the publishing and getting it out everywhere for three episodes before I realized I was going to start with my business if I kept doing that, because it was just, you know, for every hour of content you put together, it’s eight to 10 hours of work for your business to make that happen. And that’s not even including all the derivative content, promotion, everything that needs to go into doing and doing it well. Right. And I was like, I’m gonna, you know, I’m gonna kill myself, like, keep doing this. So it’s sat on the line for several years until I was like, you know, I really like this message, I need to get it out. So we actually built that push button podcast agency to solve my businesses, podcast problem, and marketing problem. And now we serve several other businesses as well do the same thing. And that way they, you know, you can get into the content marketing game without becoming a professional podcaster, or you could just come in and do the part you like, which is the interviews of the reporting of expert content that kind of stuff.

Julio Chavez 8:59
Yeah, and actually, if you don’t mind me asking you a question. I know we were kind of talking about a little bit when we were just kind of barely getting everything turned on. How did you come up with the idea of the hero part of it?

Richard Matthews 9:13
The hero part of it? Yeah. So hero, part of the show was there’s there’s so there’s two parts to that the first part of the hero show was just a this whole cultural like view we have in America, at least, that entrepreneurs are villains, right? It’s very, very common, right? You pick up any kids TV show that you know, you said you have a son, if you watching those kids shows, the bad guy nine times out of 10 is it some entrepreneur, some business owner who is you know, doing some variation of pouring oil on the ducks for profit killing them all right? Yeah, exactly. Yeah. And you know, so we have this mentality culturally that entrepreneurs, business owners are evil, and profits are evil and businesses are evil, right? Or they’re villains. And so I want to have, I want to shift that culture of that, that cultural thinking. Because entrepreneurs, like legitimately are like everything that you touch in your business in your, in your life on a day to day basis was at some point handled by an entrepreneur, right. And they are the ones that, you know, make the world go round. And so, you know, businesses and profits are neutral tools. They can be used for good or evil, right, and we’re just trying to shift it, you know, you can be an entrepreneur and have a profitable business and be someone who’s putting value into the world. So that’s the first part of it. And the second part of it is like the actual structure of the show is going through. And the way that we accomplish that message, right of getting other entrepreneurs are our heroes instead of villains is we take, we take your stories, right, so we’ll go through your story here today. And we are looking at it through the lens of a comic book superhero. So the the comic book superhero model comes from Marvel Comics. And they have they have the six points, they always write for every character. And those characters are the origin story, the superpower, the fatal flaw, the common enemy, the driving force, and the unique personality. And sometimes your guiding principles, right, so they get into the like, they have those for every single one of their characters. And I just sort of figured if they could build up multi billion dollar storytelling enterprise with those six common traits that we could show around, telling people stories through those six traits as well. That’s awesome.

Julio Chavez 11:27
I mean, I, I like that you use that. And I think it’s a powerful tool, like I was looking through it. And, and I, you know, I’m always trying to come up with questions for my guests. But looking through it, I was just like, wow, this is, this kind of covers everything that I actually care about knowing you know, like, as far as getting to know the person itself, and, and not just like, Hey, can you give the audience a tip or trick and then like, let’s go ahead and cut this off and say goodbye. You know what I mean.

Richard Matthews 11:53
Yeah, yeah, it definitely helps humanize. So we tend to, we tend to do a little bit longer episode, which I know isn’t popular nowadays. But I really like to get in and actually hear someone’s story and get to know them a little bit. So it’s been a lot of fun. And every guest we’ve had on is really loved the whole process. So anyways, I think it works out really well.

Julio Chavez 12:09
Yeah, I like it. It’s, this is usually about the same thing. We do about 45 minutes to an hour, depending on the guest. Yeah, initially, when I first started, I was thinking that I was going to be like Joe Rogan, and do like a three, four hour podcast at a time. And that did not pan out very well.

Richard Matthews 12:25
Yeah, that’s, that’s hard to do. So you know, unless you have a really good guests talking that long can be can be difficult. Sure. It can happen, though. Oh, yeah. So which, which I think, you know, leads us right into the first part of this whole thing, which is your origin story, right. And so we say on the show all the time, every good comic book hero has an origin story, it’s the thing that made them into the hero they are today, I’m gonna basically hear the story you were born to hear over you bit by a radioactive spider that makes you want to get into writing copy for businesses. Where did you start in a job and eventually moved to becoming an entrepreneur? Basically, I want to know how you how you got to where you are now?

Julio Chavez 13:01
Sure. Well, so, man, My story starts in since I was a kid, really, my parents were were entrepreneurs. My grandfather owned a grocery store in Puerto Rico. Then they came over to Texas. From there, they had little businesses here and there, you know, I’ve had uncles that have own car dealerships, and my mom ended up buying a car dealership as well. And noting that when I was 17, I convinced her to open up a to take out a small loan, which you know, isn’t all that small from where we’re at a $10,000 loan to start a Puerto Rican restaurant. And I just graduated high school and in my mind, I was like, this is going to kill it and actually did work. And so she took out the loan and we went to in got, you know, stoves and all that stuff and found some little small corner, you know, what kind of rundown place and we did the paint and got the menus published and all that stuff. And, and we actually did really well, we did it for about two years. And then my mom, she, she was the main cook, like I, you know, I could help her out, like, we would get there at like, you know, five in the morning, whatever to get ready for breakfast and everything and but she was the one that really cooked everything, but then she ended up getting arthritis and, and then actually ended up breaking her wrist on and I don’t remember exactly what happened. But so once that happened, it just became too much for basically me to just run because it was it was largely like her, my father would help as he could, but he was also trying to work too. And so like I was trying to do busboy cashier, you know, server cook dishwasher, you know, and at 17 that wasn’t that didn’t seem too too bad for me because I just had that you know, young teenage energy that just kept seeing, you know, seemingly going, but after two years, it was even at 17 was starting to run me down and then we decided to sell it. Luckily for We made a profit the very first year. And so after that everything else was just gravy. But you know, from there, I’ve just kind of always been into entrepreneurship, trying to where those personal training and trying to do that. So we went to ended up going to Texas, I was started looking for for a job there. And I got into corporate sales management started off as like delivery personnel and just kind of climbed up the corporate ladder. And after about five years doing that, I wind up moving over here to Hawaii, because as I told you, before, my wife’s active duty, so they said, Hey, you know, we have a spot here in Hawaii for you, if you want to go at that point, my wife had decided whether to stay in or not, after many, many, many nights of conversation, we decided that retirement was probably a better overall goal for for us to reach for, as opposed to the whole corporate sales thing, which you know, you just never quite know how that’s gonna pan out, if you’re going to get hired, fired, let go, whatever. And honestly, it’s helped, we made that we made a great choice unknowingly, of course, because of COVID, you know, I’m able to do this passion that I love and, and help people from at home, while I’m able to help my son learn and all that my wife still does have to go to work and what not. But, you know, it definitely would have been much harder thing to do a near impossible task, to have to, you know, travel to different stores and open and close and fly to different places in Arkansas, or whatever to do redo their inventory or sales trainings. And, you know, I would have been, it would have basically been impossible to do. And then you add to the fact that I have chronic asthma. So I might, you know, my health would have constantly been at risk, because I just would have been flying around or traveling and meeting new people and shaking hands and, you know, talking to customers, and so it would have been just a giant cluster, you know?

Richard Matthews 16:53
Yeah, so it sounds sounds like you have you have a very wild sort of path through the whole entrepreneur journey. Yeah. I have one quick question, which is not at all, just because I don’t know, what is Puerto Rican food? Like I have, I have lots of, you know, what do you call them Southern southern hemisphere sort of ideas, but I don’t know what you’re actually Puerto Rican? Oh,

Julio Chavez 17:19
Well, I mean, I can name off foods, but they wouldn’t really make any sense. Like, we have our own version of like, they’re called pasteles. And they’re, they’re, they’re kind of like, Mexican version of tamales, you know, like, like, that kind of thing. You know, we have our version of rice and beans, and that’s arroz con gandules. And that’s gondolas are chickpeas is what they’re called. They’re like a bean. I mean, besides that, it’s still a lot of pork, and it’s just different seasonings. And it’s, it’s just a little different. I feel I need to look for a

Richard Matthews 17:49
Puerto Rican restaurant because man there, I’m sure they’re seeking food and Spanish food, whatnot. Yeah, I

Julio Chavez 17:54
mean, it’s delicious. It’s great. You know, it’s definitely a different type of taste. You know, Mexican food tends to have a little bit more cumin and spice and what not. Ours doesn’t quite have that. But, and then of course, you know, it has a lot of, you can get, you know, octopus and shrimp and all that stuff and their own seasonings. And it’s really delicious. I definitely recommend you you get some takeout or some restaurant. I’m sure they’re a dime a dozen in Florida. Yeah, I go there every street corner. I will just kinda

Richard Matthews 18:21
look. Yeah, we saw Cuban restaurant the other day, which I know is not the same but that was never ever one of those before either.

Julio Chavez 18:28
Yeah, I mean, sort of the similar a similar taste not obviously not the same, but if you went if you ended up trying that out, it might end up being pretty good. You know, just Yelp and make sure it’s actually a decent place. I don’t want to give you a bad review.

Richard Matthews 18:42
So your your story sort of reminds me a little bit of mine You grew up with entrepreneurs as parents and family I didn’t my family was all we’re all employees but I got my first business started when I was 13. And I convinced my dad to give me a loan. The loan was for 50 bucks and a ride to the big box store and I was buying I bought a bunch of candy wholesale whatever it was and I went to this campus and you know like the guy with a trench coat on New York you know showing people his wares I had my bag full of candy but they couldn’t buy it the vending machines they’re like the big nerd ropes and the giant Snickers bars all that kind of stuff. And I managed to sell for about six weeks and made about 1000 bucks for I got shut down by I had my first government shutdown so I tell people the the powers that be said I wasn’t allowed to sell on campus without a business license and I was too young to have a business license so, yu know, I got shut down by the government of 13

Julio Chavez 19:38
Yeah, man, I had a not I know I know we want to move on of course, but I had actually a very similar thing like Yes, my my family has been entrepreneurs for a lot of it but you know, it’s the I’ve we’ve certainly not been like successful entrepreneurs, I should say like, we were not, you know, having millions of dollars to do anything with Very low key, you know, we’ve we’ve tried, we had some that some, some years were more successful than others. And we could actually, like, start looking at brochures for Corvettes and stuff and other years, you know, they made some, I guess my parents made some bad choices and things didn’t really pan out and we had to, you know, go into an apartment type of thing. So like, you know, we it was always a struggle, but I think that’s a beautiful thing is this the entrepreneur, the entrepreneurial spirit, they always tried, they always were always pushing to be their own boss and to make money and to make something for their children and for themselves. And I think that was a something that is a really big positive, but kind of adding to you to what you were saying. I did sort of a very similar thing. Like I remember being in grade school in junior high ish. And this was like, where when you would like burn CDs, you would like get them from download songs from like, khazar Morpheus or whatever, you know, and like, Napster, whatever. And then you’d burn CDs. Oh, yeah, exactly. Yeah. So I would do all that. And I would burn like the newest em and em CD or something, and then like, sell it to some random kid for like, 10 bucks, you know, which, em and em, I’m so super sorry. Please don’t sue me. I was a child.

Richard Matthews 21:12
But and there weren’t any. There weren’t any prior piracy laws back then. So you weren’t actually breaking anything? Because they didn’t. They didn’t have laws for that stuff until later.

Julio Chavez 21:20
There you go. Em talk to Richard. Don’t talk to me. He’s my lawyer now. Um, no. But you know, like, I used to do that there was another time when now some of these aren’t going to pay me in the best of lights. But one of them I got in trouble at school for something I can’t remember exactly what it was. And I got sent to the see the principal’s office. Okay, so I went to go see the principal and he wasn’t there. But he had a big ol bag of pencils. And the pencils had like our school logo and stuff on them. They were just meant to pass out. So I grabbed like handfuls of them and I put in my backpack. And then later on that day, we went to the hospital or Yeah, well, clinic I should say, because my mom was getting allergy shots. And so like as we were waiting, I was going up to people and say Hey, would you you know, be okay with buying this pencil for 50 cents to support my school and they’d be like, Oh, sure, kid, you know, and I’d just pocket a little bit yeah, so I’m oppurtunity everywhere. Yeah, there you go. So definitely didn’t pay me in the best of lights but you know, I will pay back the pencil.

Richard Matthews 22:21
What’s his name? Robert Kiyosaki. And in his his book, Rich Dad, Poor Dad, him and his buddy, were were minting nickels. They figured out how to make how to make plaster molds and nickels, and they were melting down on the led thing to make thier own nickels. They had to learn that you know, that’s actually called counterfeiting. And is it right? Yeah, exactly. Oh,

Julio Chavez 22:40
yeah. At that time, I thought I was being slick. But yeah, looking at it now. I’m like, what a little thief I was, you know.

Richard Matthews 22:48
But the entrepreneurial spirit was there, you were trying to figure out how to how to how to provide value to other people, you get a pencil, I get that.

Julio Chavez 22:58
There you go.

Richard Matthews 23:00
So my next question for you then, is about your superpowers, right. So every iconic hero has a superpower, whether that’s a fancy flying suit being by genius intellect, or the ability to call down Thunder from the sky, or super strength. And the real world heroes have what I call a zone of genius, which is either a skill or set of skills that you were born with, or developed over time, that energize all of your other skills, right? It’s the common thread between everything that you do. And it’s a superpower that sets you apart and allows you to help other people slay the villains in their life, right in their own journeys. So with that sort of framing, what do you think your superpower is?

Julio Chavez 23:34
Well, you know, you kind of touched on Richard in the bio, not to toot my own horn, but I think I’m a pretty darn good sales trainer. And I like to look at things analytically. So I’m really great at building out funnels and seeing the holes in them and figuring out ways that we could try to optimize things. Now. I if I had to pick one, though, you know, just like that one thing, I would definitely say sales training is my, my passion. I’ve even gone as far as like, do you know the the website Reddit? Like reddit.com? Yeah, okay. There’s a couple places on there that you can go for, like business advice and whatnot. And there’s been a few times when I’ve contacted people who are like, Man, you know, I’ve been, you know, struggling in sales and blah, blah, blah, like, I don’t think this is for me. And I’ll direct message them and say, Hey, you know, normally I might cost you know, $200 to book a coaching call with me, but I like your story. And I think I can help you from the things I’ve read. Let’s talk for free, you know, and they’ll come up and, and we’ll chat and we’ll figure it out. And you know, write scripts with them, and I’ll talk to them and I’ll figure out their pitch and what’s where they’re going right and what they’re doing wrong and all that stuff. So that’s really my main passion above all else is training people to be able to talk and, and sell themselves and sell their brand and their product. I think it’s a very important thing that is severely lacking, especially in the digital marketing space. Because a lot of people like to, they don’t need to go on camera most of the time, but I think as we progress, we’re going to be on camera more and more. I think COVID has really just pushed that in, in terms of like, selling things online. And really you got to, you got to get used to being in front of people, and you got to have some sort of system in place to understand the general process on how to sell to people without coming off slimy. And, and, for lack of better word in car sales, many you know, I think that’s a very important imperative thing in today’s day and age to, to really hone in on.

Richard Matthews 25:37
And sales sales, such a important skill too right? because it’s like, literally everything you do in life has some sales component to it, whether you like it or not, whether that’s, you know, getting the girl to say yes to the date, or say yes to the marriage or say yes to having the babies, whatever it is, it’s all sales or convincing your parents to go see the movie with you. Right? or picking the restaurant. It’s all it’s all some form of sales in one way or another, which is really it’s just another it’s, it’s a scary word for persuasive conversation. Right?

Julio Chavez 26:06
Yeah, exactly. Yeah, exactly.

Richard Matthews 26:08
Yeah, you’re just trying to get someone else to take an action based on on a conversation, whether that conversation is over the phone, or, you know, in the form of reading a letter or whatever, whatever it is, sales is, is it’s it’s basically just taking someone you’re in a from a place of, you know, pain, to helping them fix that. Right? And I think if more people would sort of be less scared of the word sales and really look at what you’re actually doing, they wouldn’t have, they would struggle with it as much.

Julio Chavez 26:38
Oh, yeah. And, you know, I see this, so it’s so common with when it comes to sales, and when it comes to copywriting and things where people just, they assume, because they, you know, their mother said that they write well, that they must not need any training when it comes to copywriting. Or they, you know, I don’t know, they worked at a AutoZone and they go man, you know, I can, I can sell ice to you know, whatever, like, you know, like they they think they’re high and mighty. But I’ve had so many people that have come in saying like I was this guy at this car dealership, or I was this guy at this sales facility, and they come in and their sales are severely lacking, they have, they have one way to do it. And if you don’t immediately buy from that one way, like they’re done, and they don’t blame it on themselves. They don’t try to they don’t try to actually train themselves up. They instead blame it on the customer and say like, Oh, well, you know, you’re not going to get them all. And oh, you’re This is all you know, the customer is obviously just terrible. And they were just a bunch of looky loos and they had no interest in actually buying and that shouldn’t count and bla bla bla bla bla. But the truth is they just they need more training, but they don’t want to, you know, there was a little meme I saw on Instagram. Normally, I don’t like these little business motivational memes. But this one I did enjoy. And it said, Who wants to change and it had like a 10 people like raising their hands. And it was like who wants to change and like everybody had their hand down? They were all like upset, you know? And then you can see how they were angry, yeah, you know. And so it’s sort of the same idea. So I definitely urge people to, even if it’s not with me just like start going through the sales training and figuring out how to talk to people in a way that is persuasive and in a way that allows you to connect with them in a more human level, because that’s really the best way to do it, not to just run up to people and say, do you want to buy this? If not get in my face, you know?

Richard Matthews 28:31
Yeah, I remember. I a couple years ago that’s longer than that now is probably six or seven years ago, I remember thinking to myself that I was like sales was one thing I was lacking the most. Right? Not that I wasn’t, I wasn’t good at it. But I wasn’t great at it. Sure. And I knew that I wanted to get great at it. So I ended up hiring a sales coach for a lot of money. Like a year long thing, it was like I think was like $12,000 per monthly coaching per year. And we got on every, you know, couple of times a month, every month or every week, or every other week for the whole year. And it was probably some of the best money I’ve ever spent. Yeah, because it really helped me hone that skill. And a lot of it was, you know, you learn the tactics and the strategies, those kind of things. really early on. Most of it was just him forcing me to practice. Sure. Yeah. Yeah. 100% get really comfortable with it. So it’s it’s become it’s become something that’s just second nature. Right? Yeah. Now, you know, you get into sales situations or sales conversations and no pressure. Very easy. You can go through the whole thing and people they get to the end of them. They’re asking you to buy instead of the other way around.

Julio Chavez 29:39
Yeah, hundred percent. Yeah, they already have their credit card in hand. They’re just they’re ready to hand it over to you.

Richard Matthews 29:45
Yeah, which is a much, much better way to to handle things. But it’s interesting because right like I I’ve been on the other side of that for a whole number of years. So it’s sometimes it’s like difficult to remember like, not everyone is there yet, right? You have to go through your process and learn those things and actually get good at sales. Right, it’s not something that you’re just born with.

Julio Chavez 30:02
Right? Yeah, I mean, there’s a certain charisma that you certainly can harness. And I think that’s where a lot of people just immediately go, went on. I’m definitely an amazing salesperson. I don’t need any training. But I mean, you got to understand that how to overcome objections, you got to understand how to talk to them, you got to understand, you know, what they’re truly saying past like, Oh, it’s too expensive, like, what what did you not cover? In terms of value? What did you not listen to what do you know, like, there’s so many things that you really need to, to do to make yourself go from good to great, you know, and I think that’s where it really boils down to, because natural, it’s like, it’s like, a natural athletic ability, you can have a natural ability to run fast, but without actually learning the plays, you’re not going to be a Heisman Trophy football, you know, winner, you’re not going to be champion, you’re not going to be a UFC fighter by never stepping into the gym, just because you’re like, you know, no, Bro, I bench a lot, you know, like, it’s not gonna work out for you.

Richard Matthews 30:58
That’s, that’s very true. And, and it’s, it’s just, it’s just one of those things that like, wherever you are in your business, sales training will make your business better. Oh, yeah. So it’s a it’s definitely a useful thing. So my next question for you, is about your fatal flaw. So the fatal flaw is, you know, just like every Superman has his kryptonite, or every Wonder Woman can’t remove her bracelets of victory without going mad, you probably have a flaw that held you back in your business, something you struggled with. For me, it was a couple of things like perfectionism, that kept me from shipping, shipping products, shipping service, like I was always wanting to tweak them, or a lack of self care, which means I let my clients walk all over me early in my career, right? Or, you know, being a visionary, but not having the discipline to actually get things done. But I think more important than the flaw is how it works to rectify it. So the people who are listening might be able to learn a little bit about your experience there. Sure. Well,

Julio Chavez 31:57
Honestly, the only flaw I have is that I care too much, no I’m just joking.

Richard Matthews 32:02
That can actually be a big flaw.

Julio Chavez 32:03
No, yeah, it definitely can be Yeah, if you if you always care about the clients, like every process to it, it can slow you down, like you got to be a little objective. Or if every little tiny criticism that a client may have to you you take as a as a slap in the face, and you’re just like, this is terrible. I’m I you either go two route, you either go angry, and suddenly you’re a jerk to them. And that’s really hurting you, or you get depressed, and you don’t believe in yourself or your skill set. And that really hurts you alone, you know,

Richard Matthews 32:35
Or if you if you care only about them, and you don’t care about yourself, you get walked all over.

Julio Chavez 32:39
True. Exactly. So mine is actually you know, I mean, you’ve named off three things that I say I would say that at different points in the business. You know, I certainly struggled with as well, I think, right now my biggest struggle is organization. And what I mean by that is like I can manage people, but I hate managing tasks. Like the actual I, if this was something I’ve been struggling with for years, when it comes to like, actually writing down what I need to do when I need to do it. What I need to publish when I need to publish it, I just can’t seem to. I don’t know, I just It’s that thing that I just hate doing. I just to me, it’s like a total waste of time. Just like I know, I need to fill in the blank, right? Like a post to Instagram today. So but instead of writing it down and scheduling it out and figuring out exactly what I want to post, I’m like, I have a general idea what I’m going to talk about this week, I don’t need to worry about it. And it always comes back and bites me in the ass. And it’s always it’s always something that I really should do better. It’s something I really should do better in but it’s a constant struggle for sure. You know, it is my version of kryptonite. It is like the moment you tell me to you know, here’s an organization notebook. You know, like, add the closer it gets the weaker I get

Richard Matthews 33:50
It shut down for you.

Julio Chavez 33:52
Yeah, I’m just like until I’m it’s like right on me. And I’m just like, on top of it like dying. It’s terrible.

Richard Matthews 33:59
Oh, man. So I totally feel you there because the same way. And like I’ve tried all sorts of things from like to do list managers, other things, and I just can’t do any of them. So I’ve decided the best way to handle that is to have a paid, have my staff handle that for me. Like here’s all the things that need to get done. And then I just built the systems behind the scenes. Yeah, like, here’s all the things that need to happen and they get all the you know, they hear like, yes. Like Actually, my, my, my primary Chief of Staff, like I actually I’ll tell him like, hey, this thing bothered me about it till it’s done. Yeah. Because like, let’s think he’s good at right and right. So,

Julio Chavez 34:37
Yeah, it’s, what I’ve found works for me is I get a little highlighter or a highlighter, a little dry erase marker, and I have a white glass top desk. And so as things come up in my mind, whether it’s an idea to talk about in an email, an idea for a video, a podcast episode, whatever it is, I’ll just write it until like my desk normally Like 100 different little, you know, dry erase markings, right, like have this little idea here, I’ll put that there and, and then eventually I’ll end up getting to a day where I don’t really have anything to do, you know, like, it’s a really light day. And I’ll go ahead and start to organize it and be like, Oh, you know what, I don’t like that idea anymore, you know, that sort of thing. So this is actually helped me a lot just to be able to write down quick little notes.

Richard Matthews 35:25
That’s actually something I found quite interesting is that writing something down and then letting it simmer for a while, a lot of times lets you get over the honeymoon period of like, I had this cool idea. And it’s the greatest idea ever. And then you’re like, let it sit for a little while I do come back to it here. Like, I must have been high when I wrote that down. That’s the worst idea I’ve ever come up with.

Julio Chavez 35:41
Yeah, yeah, it happens for sure, definitely.

Richard Matthews 35:45
So that’s it, I find that useful, I have the same kind of thing going on. Like I have a hard time falling asleep at night. Or I used to until I started getting some of the health stuff figured out. And one of the things I used to do is I would I kept my phone by my bed. And every time I had an idea popped in my head, because that’s sort of what I would struggle with is like, my brain is going 1000 miles an hour bedtime, right? And I just write a bunch of things down. And then once they were out of my head, I could, you know, turn it off and go to sleep. So it’s like, right, I didn’t have to like, worry about remembering them. And that was me awake. I put them all over there. And I realized that like, the more I do that, the more it’s like most of those things are just terrible ideas. I just need to get them out. Yeah, exactly. Like flushing them out si I could sleep.

Julio Chavez 36:30
Oh, for sure.

Richard Matthews 36:31
I hear you, i could dim in there.

Julio Chavez 36:33
Oh, good. Good.

Richard Matthews 36:36
So my my next question for you then is your common enemy, right. And this is, is generally is put in terms or in the context of your clients. But every, every superhero has an arch nemesis, right? It’s a thing that they constantly have to fight against in their world. And the world of business, it takes on many forms, but generally speaking, it’s a mindset or a flaw your clients have that you’re constantly have to fight to overcome, right, and one, that you’re banging your head against the wall. And if you had a magic wand, you could pop them on the head as soon as they hired you and not have to deal with that. But is that what is that common enemy in your business?

Julio Chavez 37:10
You know, I think I would say that has to be like fire hosing information. Like it’s, that’s one thing I tend to really struggle with. And it was, that was one thing I actually thought about when you were talking about the fatal flaw where I was like, well, I kind of like, looked over your journal structure. And I was like, I get that. But I think as far as like, a common theme, is fire hosing information, it’s giving too much. And not being not allowing people to digest it and let it breathe, you know, like, like it needs to. Sometimes I’ll say it’s like wine, you know, like, you don’t want to just chuck the whole thing, you want to take a glass and sip it and let it breathe and you know, all that kind of stuff. So it’s sort of the same idea is like, a lot of times whether it’s myself and I still struggle with this, you know, sometimes more other entrepreneurs that I’m working with, they, you know, you want to tell everybody, everything you want to tell them, Hey, you know, whatever, let’s say go to my webinar, and I’ll teach you blank, well, instead of just giving them two or three steps on, and winds that they can commit to, they end up telling you that you know, the person the entire system, and then they’re like, so you know, now by the other half of you know, the system, whatever, again, whatever it is, and the problem is that it’s so much information. And these people don’t even know you that and you’re trying to fit it all in in this like little 45 minute window, that nobody actually takes the step towards building it. You know, it you’re, it’s actually a problem to give too much value. Like there’s, there’s a sweet spot, you know, it’s sort of like going on, maybe like a date or something where you talking to people, you want to have a back and forth you want the conversation to flow freely. And and you know, if you need to sit in silence for a second or two and sip your coffee, it’s okay, as opposed to just staring at them and just rattling off facts after fact, after fact, after fact, about yourself, and at the end being like so what do you think you want to go on date number two, like, you know, it’s just like, No, you I don’t even know you like that’s so much I can’t even comprehend what you know, or grasp. If I like you as a person, you know what I mean?

Richard Matthews 39:14
Yeah, and it’s a it’s interesting thing, you might actually, it reminds me I have I have a webinar framework I called the SEL framework that actually walks through how to do how to do sales webinars, and I’m sure done millions of dollars to sales in them. And one of the things that is most What do you call it like the most of the things we have to do a lot is figure out how to have a system but what I was saying is the with with the, the cell framework with with selling like with webinars, for instance, one of the things that I talk about all the time is like you have whatever is your teaching, right, your whole system of things. Maybe it’s a five step process to accomplish. I don’t know keeping your kids out when you’re having a podcast. And you you on your webinar, you pick one piece of that process that you can do teach it teach deeply on, they can walk away with a win. And then the rest of the process is the thing that you can sell. Right? So they can walk away with something they’ve learned. And it’s a, you know, it’s it’s not like a will, you know, will teach you the What the Why but not the how it’s like, Hey, we’re going to pick one aspect of our system and actually just teach you the whole thing. So they can walk away from your webinar, whether or not they ever buy anything from you with a huge positive deposit in the, you know, the goodwill bank. That’s a good way to put it. Yeah. Yeah, and so everyone who attends because the overwhelming majority of people who attend any webinar, or watch any sales letter or sales video or read through the sales letter won’t buy, right, unless you are a magic, you know, sales God and get 55%, you know, 51% conversion rates, which is I’ve heard of most people won’t buy from you. So the idea that we try to teach is how can you sell in such a way that provides value to everyone, including those who don’t buy and still leaves the people who are going to buy, you know, ready and willing and desiring to continue with the transaction to actually go so anyways, I all that to say is I completely agree, right? There’s there’s a lot of the hole over oversharing and over selling and overdoing things. Yeah, it’s just a matter of like, what’s what’s the one thing that you can share? That’s really going to help someone. Yeah. And, you know, move the needle for everyone involved. The Hero, Show we’ll be right back. Hey, there, fellow podcaster. Having a weekly audio and video show on all the major online networks that builds your brand creates fame and drive sales for your business doesn’t have to be hard. I know it feels that way. Because you’ve tried managing your show internally and realize how resource intensive it can be. You felt the pain of pouring eight to 10 hours of work into just getting one hour of content published and promoted all over the place. You see the drain on your resources, but you do it anyways. Because you know how powerful it is, hack you probably even tried some of those automated solutions and ended up with stuff that makes your brand look cheesy and cheap. That’s not helping grow your business. Don’t give up though, the struggle ends now. Introducing Push Button Podcasts a done for you service that will help you get your show out every single week without you lifting a finger. After you’ve pushed that stop record button. We handle everything else uploading, editing, transcribing, writing, research, graphics, publication and promotion, all done by real humans who know understand and care about your brand, almost as much as you do. Empowered by our own proprietary technology, our team will let you get back to doing what you love. While we handle the rest. Check us out at push button podcast.com foward slash hero for 10% off the lifetime of your service with us and see the power of having an audio and video podcast growing and driving micro celebrity status and business in your niche without you having to lift more than a finger to push that stop record button. Again, that’s push button podcast.com forward slash hero. See you there. And now back to the hero show. So I know we had to take a break between our beginning of our episode recording and this one because we had some technical glitches and other things going on last time. Anyways, we’re back and we’re gonna start here talking a little bit about your personal heroes. So we say on the show all the time every hero has their mentors. You know Frodo had Gandalf, Luke had Obi-Wan, Robert Kiyosaki had his rich dad, Spider Man even had his Uncle Ben. So with that sort of framing Who were some of your heroes? Were they real life mentors, speakers or authors? Maybe peers who were a couple years ahead of you, and how important were they to what you’ve accomplished so far? building up copy identity?

Julio Chavez 43:32
You know, Richard, um, man, it’s, it’s kind of funny, we talked about this, because I have the I have so many heroes, really. And if you really, I want to break it out into two different ways. The primary one is how I was able to even create the business which is really more about the hard work and perseverance and they want to be successful and succeed. And in that capacity, I think it boils down to my father, I Funny enough, I’m not gonna go into super long story, but I have two dads, but it’s not that way. It’s a I had like an adopted dad basically. And like a biological father. Both I don’t have like a very crazy adoption story in terms of like, you know, I was just left at a firefighters doorstep or something. And now I hate my biological parents, man like that. It’s nothing like that at all. However, to cut it, make it kind of short, my biological father. And both my adoptive father were incredibly hard workers. They did everything they possibly could to give me a better life. And I’ve taken that into my own mentality. You know, my biological father being an immigrant from Mexico. He’s, you know, done everything from picking strawberries and fields to now for the last 15, 20 years been working, construction. And even now getting into his 60s. He’s still out there. rain, sleet, snow, building houses and working on them and things like that. And, and it’s really pushed me to strive to be a better father and to really do more for the company and understand, like, on the days that I feel like man, I’m just so tired. I have like, I get to talk to my dad and be like, Hey, what are you up to? And he’s like, Oh, you know, replacing the roof on the house. And he’s like, 60, and it’s 120 degrees outside or it’s negative 30 degrees, you know, I’m just like, Okay, let me go back up and type, you know, like, I guess I should continue on. But if we’re talking like, mentors from a business standpoint, from like, a mindset, General mindset, I do enjoy people like Brendon Burchard , Tony Robbins, people like that, really trying to push the envelope in terms of like, just keep pushing forward. Now, you also have people like Russell Brunson, who really brought me into the marketing world, as far as just like, the idea that you could build some some giant platform. Because Initially, I worked. As I mentioned previously, you know, corporate America. So it’s very different going from that to a true blue entrepreneurship, where it’s like, make it or break it Facebook Ads, Lead Generation, you know, actually trying to figure out what the heck of funnel is and building that out? And how are people going to interact with me and email campaigns and so many things, right. But I think the long short of it would probably be that I don’t want to bore everybody to death. But I would say my founding heroes were people like Tony Robbins. Russell Brunson. And I think it’s just a continuation of that, as far as like, who I initially came in contact with that pushed me to this sort of level.

Richard Matthews 46:44
Yeah, that’s really awesome. And I, you know, one of the reasons I asked that question all the time is just because it always fascinates me. how similar the answers are for people. There’s always there’s always like a parental figure figure in someone’s life. And there’s always, you know, the, the people who you probably wouldn’t expect, like, they wouldn’t even know that you would probably consider them a hero. But they are right. And like everyone has those stories. They have the people in their lives that have made an impact on them. Yeah. And it just fascinates me to see how common of a thread that is and people who are successful as they have people who were turning around and giving, giving as part of themselves to you. Sure, yeah.

Julio Chavez 47:22
I think it’s it goes past monetary. I know a lot of people dismiss people who go who I think I’ve been, I’ve done that, to some extent, too, sometimes where, you know, Oh, Daddy gave him a million dollars, or, you know, like the he had a rich father, like, what do we have? You know, he had a leg up, but I think, and yes, I came from slightly different background, because, you know, my family didn’t necessarily have a lot. But I think regardless, it’s about hard work and perseverance and continuing forward and really pushing the envelope. Regardless of your starting point. It’s kind of more of such a long term race that it’s like, it’s kind of how you finish. Maybe some of us had to run an extra mile or two, but overall, you know, to get to that finish line in and of itself is still an accomplishment,

Richard Matthews 48:09
if that makes any sense. Yeah, I agree. Right? Yeah. A lot of work that goes into into actually doing it. Right, even if you started slightly different points. But it is It is amazing to me how much be noticed a little bit of a How much would you like giving, like, you get a leg to stand, like stand up on you stand on the shoulders of giants from like, yeah, my, my dad gave me a good starting place in my life. Right, right. You’ll you’ll do the same thing for your kids and oh, yeah, hundred

Julio Chavez 48:41
percent.

Richard Matthews 48:42
Those people in your life they give you they give you a better starting point than they have. Right. Yeah, it helpsus to to push the envelope and make make the world a better place. Yeah. 100%. So one of the one of the things that makes heroes heroic is that they live by a code. For instance, Batman never kills his enemies, he only ever bring someone to Arkham Asylum. So as we wrap up the interview, I’m going to talk about the top one or two principles that you use regularly in your life, maybe something you wish you had known when you first started out as an entrepreneur. Oh,

Julio Chavez 49:16
One, one of the primary ones is that you can build a business without necessarily having to be famous. I think a lot of people including myself, have have tried to go on Instagram and stuff in the way and assume that the people with 10,000 20,000 you know, a million followers A that they’re successful that they’re obviously millionaires and also the thing, which isn’t always the case. And B that you absolutely positively need some sort of, to play the numbers game in order to have any level of success. And I think it is important to get yourself out there. Obviously it is important to have build brand awareness and in turn, through that you will gain followership. However, I think the idea is a little bit. It’s a little convoluted when you think that you have to start off there first. And then you can make money. I think initially, you’ve got to get past that and start thinking, this is a business, I need to start, you know, generating leads, I need to start making sales, I need to figure out Facebook Ads, and then figure out SEO and more organic growth tools like collaborations and things like that, versus just let me buy a, you know, 1000 followers, or let me do some sort of giveaway that’s going to, you know, have a dramatic increase in my followership, but none of them actually engage with me care about me care about my brand. So it’s, it’s a bit of a give and take, and I think that’s something that I would definitely talking to myself, you know, I’d say, Hey, you know, you need to focus on building your customer base and providing value more so than just, you know, shaking your butt on Instagram and being like, haha, follow me if that makes sense.

Richard Matthews 51:07
It’s the focus on the fundamentals, right, depending on the business you’re in, the social following may not even be relevant to your business. Like it probably is for like someone like you or me. Um, you know, a lot of Ecom brands like that. But like I had, I had a friend of mine whose father was in the business of he laid tile for underwater features for hotels. Hmm, right. Interesting. So like, you know, if you go to Bellagio and like, they have the thing, all the tile is on the bottom, like he did that. But he’s like, it was his company. And like, he’s the only guy in the country that does it is his company. Right? He’s like a bajillionair. Right? It’s like, if you need underwater tile, for what, but nobody knows his name. And you couldn’t find him if you look for it. But if you’re in that space, doing that thing, right, his social media accounts don’t mean a damn thing to his business. Yeah. So it’s you got to focus on the fundamentals is you have to have a unique service or offering that, you know, fills a need for a market, and then deliver that, like deliver that value and the rest of the stuff will come later.

Julio Chavez 52:05
Yeah, man, I totally agree. I can’t tell you the amount of people who I’ve coached that have told me very similar things like, Hey, I created this meme page on Instagram, I’ve, you know, 25,000 followers that I gained over the last two months, for example, how do I monetize that? And I’m just like, Well, you know, we have to look at engagement rates and things like that. And a lot of the times the answer is unfortunately, like, you’re starting, you created this meme page, which is great. And people follow it, because you, you know, put up I don’t know, whatever random fighting videos or funny videos of people getting, you know, hit in the nuts while drinking beer or something, you know, like it See, it’s humorous, fine. But when it comes to actually selling a physical product, that those numbers don’t always add up. And may, you know, you may, it’s sort of to some extent, sometimes it’s a little bit of a waste. Yeah, as you were saying, you know, it really depends on the, the the business itself.

Richard Matthews 53:01
Yeah, the space you’re in, and you have to start with a good business not not start with an audience. Right.

Julio Chavez 53:06
Yeah, that’s a good, that’s a really good point. Yeah, like that. I’m a quote at one day, I’ll tag you in it.

Richard Matthews 53:12
Awesome. So that’s basically a wrap on our interview. But I do finished off every interview with something like a simple challenge. I call it the hero’s challenge. And it’s a question that really, it’s selfish for me, because it helps me get access to stories that might not otherwise find on my own. So basically, the question is this do you have someone in your life or in your network that you think has a cool entrepreneurial story? first names are fine. Why do you think they should come on our show and share their story? And you know, first person that comes to mind?

Julio Chavez 53:42
Hmm, man, it’s such a good question. There’s a gentleman by the name of man, I can’t believe I’m gonna I forgot his last name. He’s gonna kill me. His name, his first name is Sebastian. If you look at my Instagram, I’m actually promoting him this week, because I did an episode with him a podcast episode. He’s the founder of Pod Match, which is like the Tinder version of podcast, guest collaborations. It’s really it’s actually a really great size, He’s building it. It’s still sort of a beta thing. So it’s not doesn’t have quite all the bells and whistles yet, but it is. It’s I have I can already see the evolution behind it. And we talked extensively about that and mindset and in growing a business and if you haven’t heard about them yet, and I’ll Gosh, I wish I remembered his last name is like Filipino or something along those lines, Sam. Anyways, I’ll send you a contact email, but he’s awesome. Amazing. I think he’s a great guy. I think he has a ton of energy. He’s a great interview. And he just has a really great story behind how he started it, why he started it, how it progressed into that from blogging and how he met his wife and there’s just so much he just, he It’s such a great vibe that I think your audience is going to really enjoy it and get some really good information about general, you know, start how to start the business and following your passion and following your dreams and not giving up. So that’s definitely somebody I would recommend. And if you don’t mind, I’ll just take I don’t know, maybe two seconds real quick. And I’ll just get his last name. Grab his last name real quick. Yeah, cuz I just I hate that I am going on and on and on about him, and then I suddenly I can’t even remember. Okay, it’s Alex. Sen. Philippi. Filippo, Filippo. I can’t pronounce his last name. I’m sorry, but it’s Alex. Eric. Yeah, exactly. It’s, uh, Alex, Al x, and then SANFLIPPO. And again, he’s the gentleman that owns Pod Match and a bunch of different things. But yeah, definitely love that guy. I would 100% recommend giving him a shout out and seeing if he’d come on the episode on the show.

Richard Matthews 56:02
Awesome. Well, thank you for that we’ll reach out afterwards, see if we can get him on the show. So, you know, in comic books, there’s always a crowd of people at the end of the, you know, the the book that have, you know, standing there cheering for the acts of heroism. So as we close our analogous for that is, you know, we want to know where people can find you, if they want your help in the future, where can they light up the bat signal, so to speak, and say, Hey, I would like to get your help with our copy. And I think more importantly, than where they can go to do that is where the right types of people to lie to best signal and ask for your help?

Julio Chavez 56:34
Yeah, well, so primarily, we work with small businesses and Ecommerce brands. We are starting the the route as far as like creating a course that talks about creating an agency and whatnot. But primarily, it is Ecomm. If you wanted to check us out, one of the best ways to do that is to actually go to our Facebook group, that’s where we’re most active on. And that’s copy identity, you can search us on literally any like social site, Pinterest, Instagram, Facebook, whatever, and you will find us so you know, definitely look us up there. But again, the Facebook group itself is really imperative to because we have free classes and we do live podcast shows and you know, give giveaways and checklists and templates, and all sorts of things. And then as far as like, who if we can help you if you go to copyidentity.com we have different ways for we have different services. Primarily it is coaching, where we write copy with you side by side, we’d like to tag it as like our experience but with your voice. Because we felt like we’ve done the copywriting thing. And it can be a really fantastic experience. And then it can be kind of difficult, because sometimes it is hard to get that person’s voice through. And so we found that it is significantly easier and better for both parties to do a sort of side by side collaboration, where they are able to kind of use their own words, but we can walk them through structures and help them with typos and and headlines and have different creative ideas. And again, that’s www dot copy identity.com if you want to learn more about that.

Richard Matthews 58:16
awesome thank you so much for for coming on today. And the other time we did an interview, we can we can match these up. It’s been excellent hearing from you and getting to hear your story. So before we if you’re if you’re in that space, if you’re in the Ecomm space, definitely take the time to reach out to copy identity. And I know personally copywriting you know, in our Ecomm business, the moment you get the copyrights when your sales start going up. So. Right exactly, it’s a it’s a good thing. definitely take the time to work on it and reach out to copy identity, maybe check out their Facebook groups. And thank you so much for coming on today. Julio, really appreciate it. Do you have any final words of wisdom before I hit the stop record button?

Julio Chavez 58:54
Now, man, I just wanted to say thank you so much. I really appreciate your time. I hope to have you on our podcast as well. And yeah, just send me over anything you’d like. And I’ll be happy to promote it. And I can’t wait to talk to you again and to hear from some of the members of your audience.

Richard Matthews 59:13
Awesome. Thank you so much for coming on today. Really appreciate it.

Julio Chavez 59:15
Yeah, no problem. Thank you.