Episode 127 – Cheryl Meyer

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Cheryl Meyer
Wen I look at the mirror in the morning, I want to like the person who’s looking back to me. I don’t ever want to make decisions that when I look at that person, I am sorry for what whoever it is, I became. And there have been several times over the course of my career, when I have had to do things to stay true to that person looking at the mirror, and not true to whatever it was that that boss or that situation wanted them to be. So stay true to your soul. Stay true to your heart. Stay ethical, stay honest, and don’t veer away from that no matter how successful you think that’s gonna make you that success is not going to be worth it if you don’t like the person looking at yourself.

Richard Matthews
Heroes or an inspiring group of people, every one of them from the larger than life comic book heroes you see on the big silver screen, but everyday heroes that let us live the privileged lives we do every hero has a story to tell the doctor saving lives your local hospital, the war veteran down the street, who risked his life for our freedoms to the police officers and the firefighters who risked their safety to ensure our every hero is special and every story worth telling. But there was one class of heroes that I think is often ignored the entrepreneur, the creator, the producer, the ones who look at the problems in this world and think to themselves, you know what I can fix that I can help people I can make a difference. And they go out and do exactly that by creating a new product or introducing a new service. Some go on to change the world, others make a world of difference to their customers. Welcome to the hero show. Join us as we pull back the masks on the world’s finest hero preneurs and learn the secrets to their powers their success and their influence. So you can use those secrets to attract more sales, make more money and experience more freedom in your business. I’m your host, Richard Matthews and we are on and 321…

Welcome back to the hero show. My name is Richard Matthews. And today I’m live on the line with Cheryl Meyer. Cheryl are you there?

Cheryl Meyer
I’m here. Thank you for having me.

Richard Matthews
Awesome. So glad to have you here, Cheryl. And for those of you who’ve been following along with our journey as we travel around we are still stuck in Kissimmee. But we do have an update. We’re going to be moving on to our next location down in the Keys in a couple of weeks. So were our family will be back traveling. Cheryl, where are you coming in from? From Los

Cheryl Meyer
Angeles right below the bobcat fires at the moment?

Richard Matthews
Ooh, so your sky is as orange as my dad’s is probably.

Cheryl Meyer
Yeah, it’s not pretty.

Richard Matthews
Yeah. Southern California is my my hometown area. So sad to see it all in flames. But it does happen all the time over there. So hopefully, you are safe. Your family safe.

Cheryl Meyer
Yeah, I’m about five miles away from the foot of the foothills. So I’m in a think area that the air quality here is fell.

Richard Matthews
Yeah, yeah. That’s terrible. Well, hopefully you will stay safe. Let me go ahead and run through your introduction real quick for our listeners who may not know who you are. And then we’ll dive into your story. So Cheryl Meyer suffered from an autoimmune disease and by eliminating hundreds of toxins, reverse her pain. You have a BA from UC Berkeley and as a health coach from IIN, and I’m not sure what that is, hopefully Tell us about that a little later. Cheryl is an award winning author, international bestseller, health coach, speaker, local TV host and guest podcaster. You’ve written four books on health and toxins that are available on Amazon and you have your own podcast, it feels good to feel good. Future Proof your health on voice America. So without that sort of introduction, Cheryl, why don’t you tell me a little bit about what your business is like now? Like, who do you serve? What are your products and services, that kind of stuff.

Cheryl Meyer
Mostly, I am a health coach who works with other people who have chronic illnesses, to help inspire them to make lifestyle changes that will allow them to return to relative wellness. I eight years ago, I got autoimmune disease and I had my own business. But my toxic load had been building up for 20 years. And I Honest to God was not paying attention to all the science that my body was trying to tell me that my toxic load was building until the two by fours came down on my head. And I woke up one morning and I literally could not move because everything in my body hurt. So after multiple visits to my conventional doctor, she finally called me and told me there was nothing wrong with me. And I said, That’s ridiculous because I hurt. She said, Well, since you say you hurt, I’ll give you a steroids. But what I really want you to do is seek therapy. I have news for you. I’m going to find out what’s wrong with my body and I dug in without even knowing what I was looking for. And I tripped into the functional medical community who at the time was running 19 different symposiums with multiple doctors talking about their approach to health. And from listening to all of this I decided there were two things I could do for myself without any doctor. I can lower my stress, which I’ve always done that I have and friends that actually been pulling me aside to tell me I needed to do something about it. And I could research and eliminate toxins in my life. Well, I was appalled, because when I started to research and there is a huge database in the sky called ewg.org, which is the Environmental Working Group. When I started looking up, everything in my life was super toxic, starting with my cosmetics, which were expensive and French, on a nine on a 10 point scale. So one by one, I attacked everything in my life, which, believe it or not, was almost all toxic, and found lower toxic replacements for it. And at the same time, I discovered a series of little three minute exercises that I could break up my day with, that would let off the steam of my stress, before it became what I called toxic stress or chronic stress. When I got sick, my cortisol, which is your stress hormone, was almost Addison’s disease. So by learning to do these exercises, I was able to bring my cortisol back up to normal. And by eliminating and lowering the toxicity of all of the products in my life, I was able to come back to relative wellness. And halfway through all that five years, I found my own functional doctor who didn’t run any tests or anything like my conventional doctor, and who immediately announced I did have autoimmune disease, that I was on the right track with what I was doing, because it is caused by toxic load. And then we dug in so that she was a big part of my wellness. And I’d love to tell you quickly what the difference is between a functional doctor and a conventional doctor, my doctor went to Yale medical school, she’s a full fledged MD, but most functional doctors got sick themselves, and couldn’t help themselves with what they knew. So they went on to get additional training and functional medicine. And functional medicine does not single out a specific part of the body, and only specialize in it, they look at the entire body. And they try to get to the root cause of all illness, which generally they believe starts in your gut. And toxic load is where it begins. And it is, in my opinion, now, the precursor of all chronic illness, whether it’s autoimmune disease, cancer, or heart disease, getting rid of the toxins and the things that cause leaky gut is what will lead you back to general wellness. I was lucky I cut my autoimmune disease early. If it gets more complicated and gets into things like lupus and MS. It’s not so easy. But certainly the kinds of lifestyle changes that I recommend are good for anybody whether they have illness or not. Which is why I call my podcast future proof your life because I want you to adopt them. Now, before you get sick and tired of being sick and tired like I was, I want you to act like you have any one of those chronic illnesses now, and you start to put these lifestyle changes in the place so that you don’t go down the path that I went down.

Richard Matthews
Yeah, I actually I just started working with a functional medicine doctor earlier this year as a high performance entrepreneur, coach, he works with people who are running companies like I am. And one of the first things that he did was we did what he calls cellular level blood testing. Yeah, and then DNA testing, which is where they’re not like you know, most of the blood testing they do and traditional doctors would do is like their levels testing. And for someone who’s my age, and you know, my condition, everything you’ll work with a regular test would just come back good, you’re good all green checkmarks, you’re healthy. But with a cellular level blood testing, they actually looked at every individual cell and the health of those cells, and like how the mitochondria walls are impacted your actual toxic load the different cell cellular levels and all sort of stuff. And what came back actually showed was that I had blood toxic toxicity levels, and I had parasite levels and other things that were no they weren’t outside of the healthy range, but her trajectory was definitely going down. Right. So by the time I would have been 5060 years old, I would have been in the same shoes you were right, because that’s where my trajectory was going. Right? Because that’s just the way it’s going.

Cheryl Meyer
Congratulations that you have already done that is that’s gonna save you a lot of grief.

Richard Matthews
It’s been it’s been a fascinating eight months now. And everything from parasite cleanses and toxic cleanses and removing all those things. And you know, getting a exercise done properly and everything and my wife is excited because she says, You don’t expect your husband to get hotter the longer you’re married, but that’s what she’s telling me. So, so I think there’s there’s benefit To that, but yeah, I completely agree. And it just just because I’ve been through that experience myself this year, I’m sleeping better. I’ve got more energy, I got four kids to chase around, and I got lots of energy to chase them around. And you know, I’m running, I run into companies now. And, and I’m not stressed out nearly as much as I was earlier this year even and like, everything is firing. So well at this point that I’ve got better ideation and better, like creative processes, everything is working better because my body is functioning optimally.

Cheryl Meyer
What am I amazing, the body really wants to heal. But you got to give it the right stuff so that it’s got the right building blocks so that it can do that. And I named my first book, it feels good to feel good. Because when you don’t have your health, and you return to it, oh my god, can you feel the difference, and it’s worth celebrating. I didn’t even thought how healthy I felt for years before I got sick.

Richard Matthews
Even for someone like me who was active and fit and what I would consider healthy. The difference between like, where I was eight months ago, and where I am today is drastic. Right? So it’s, it’s it’s definitely an interesting thing, when you actually figure out how your body works and how how the toxic levels and the parasite levels and the stress levels and having good you know, good energy from food and good exercise, how that impacts all of your everything really all the way down to you know how you work with your team members in your business to how you have energy for your family.

Cheryl Meyer
Right? I actually cuz when I speak, I ask people to get quiet for a minute and go into their body and ask their body, how do you feel? And they get quiet enough to let your body answer. I do it every morning. Now when I get up, and I adjust depending upon how I feel when I get quiet. And I asked myself that question. I still have autoimmune disease, I will always have autoimmune disease, but to be pain free is huge. And so I never want to go back. And so I do eat organic. I am very careful where I eat out at restaurants and I vet them very carefully. I have a whole program for how I even go to other people’s homes for dinner, or travel. It’s I’m all about maintaining how great I feel now no matter what it takes. And so it’s doable. You can have sustainable lifestyle skills that keep your body feeling great. And once you learn them, it people will say to me, aren’t you deprived? heavens, No, I was deprived when I felt lousy. Before I figured all this out.

Richard Matthews
Absolutely. So what I want to talk about then is your your origin story, which is you know, every good comic book hero has an origin story is the thing that made them into the hero they are today. And we’re gonna hear that story. Were you born hero? Were you bit by a radioactive spider that made you want to get into entrepreneurship? Or did you start in a job and eventually become an entrepreneur? Basically, you know, I you It sounds like you’ve had a long career and probably multiple businesses that you’ve been working in how did what was your start as an entrepreneur.

Cheryl Meyer
Um, I started as an entrepreneur was actually with partners probably 20 years ago, I always had partners until 15 years ago, when I finally jumped off the cliff by myself. And I became a superhero. When I finally jumped off the cliff to do it myself. I had partners but I was doing all the work. And I finally woke up and said, This is ridiculous. But my nemesis for most of my life was fear. For some reason, I didn’t think that I could do it all by myself, even though I was doing it essentially all by myself. And to believe I was somewhere in my early 50s. I’m now 71. Somewhere in my early 50s, when I figured out that the only person who was keeping me from doing what I wanted to do was me. So when you get rid of the fear, and you move forward to live in your full greatness, that’s when great things start to happen. And it’s a mindset change. So I would say I was I started in retail, I was a store manager for a large department store. I had lots of experience running businesses until I finally decided to do it myself. And it was the happiest I was in my business career, because I had complete freedom to be as creative as I wanted to be. And what I was doing was designing jewelry for big box dealers, for people like Macy’s and JC Penney and Kohl’s and to be able to do what I wanted to do and to do it to the rhythm of my individual retailers was an enormous I finally sold that business last year, because once I got well I knew that my mission was to help other people who were in the same situation that I was in frustrated, alone, hurt and not knowing how to make themselves feel better. I knew that that was my mission. So that’s when I went back to school at 67 at I went to the Institute for integrative nutrition, because I didn’t think that my BA in Berkeley was going to give me any credibility to get out there and talk about health. And that’s what I wanted to do. Because if I could turn my health around, anybody can turn their health around, if I can inspire them to make the lifestyle changes, that would make a difference. So I’ve been doing this talk for three years, tell me a little bit about.

Richard Matthews
About the the process of changing. So it sounds like you had like two major changes, right? changing from working for someone else to working for yourself, and then recently selling a business to start another one. What does that sort of process look like for you,

Cheryl Meyer
Um,

Actually, to go out into business on my own was a much easier transition that I would have thought it was. But I did have, I took with me all of my relationships with my customers. And so it was not a difficult transition, I just had to start over and training new staff to support me in my quest to do what I wanted to do. And I had a whole lot of passion to do what I was doing. But since I had been running businesses, for other people, for many years, it was a very comfortable transition. To change from that to going into health was a little bit of a transition as well, although the business skills are still all in place. And going all the way back to when I was in high school, when I was a debater, getting out in front of people was never awkward for me. So getting out in front of people now to talk about my health journey. And why I think it’s important for other people to hear it has also always been very comfortable to do. Writing, I’ve now written four books, that was probably a little bit more of a transition, even though I was lit major. Because I didn’t, I never thought I was going to be an author. But when I started researching for my health, I kept everything I found in file folders on my computer. So when I graduated from I am and they asked what I like to write a book for their book program, that book was sitting there waiting to happen. And I started it the book, The first book was 450 pages long I started in in November and finished it in the middle of January, I sometimes wonder if I channeled that book, or if I really wrote up myself because it just rolled off my fingers. And it’s the basis for a lot of what I get out to talk to people about, which is how there are toxins, our government is not protecting us. There are toxins at all levels of our life. And you need to become aware because our health statistics here in the United States are pretty scary, right down to 53% of our children have chronic illness. So that’s one reason I became so impassioned to get out and talk to people, there are things that we can do without the government, we can join together and use our buying power to change it. And in the eight years I’ve been doing this, I am starting to see things shift. So I’m excited that we’re headed the right direction.

Richard Matthews
Yeah. And I think there’s only more of that to come. There’s been a lot of big shifts over the last 10 years from supply chains to demand changes that have made it so less toxic alternatives and you know, more sustainably raised foods and stuff like that are easier to get a hold of. I was surprised like even at Walmart now you can find they have a really healthy, healthy selection of organic foods. And like you can even get Amish butter at pretty much every Walmart around the country.

Cheryl Meyer
Which is fabulous. Because we need to we need to start paying attention to what we’re putting into our body. And when I work with clients, just getting them to cook so that they can control what goes into their body is our first big hurdle. Because Oh man, we love cooking in our house, you have to cook and you have to be careful what you’re feeding yourself.

Richard Matthews
Yeah, yeah, quality matters. We don’t even buy we don’t even go to the What do they call them the center aisles and grocery stores, right? Because we make everything. My wife and I make everything from scratch. She even makes her own bread and her own pastas and our own sauces and everything.

Cheryl Meyer
Fabulous. I commend you. It’s good place to be.

Richard Matthews
Also it’s significantly more delicious and It’s better tasting. I know,

Cheryl Meyer
I know for all the people who don’t cook they they’re missing out on what the real taste taste. Taste of real food is like because it’s delightful. And I can cook in a half an hour. If I go in the morning and I pull out whatever my protein is going to be. I have a refrigerator already stocked with organic vegetables. So it’s not hard to go into. I couldn’t drive for fast food. As fast as I can make a delicious meal, only my meal is loaded with nutrition. And that fast food is nothing but fake food.

Richard Matthews
Yeah, I do. I do a regular lunch for myself. I do I do some chicken tacos with like roasted corn stuff, but I prep out beginning of the week, and then all you have to do is, you know, cook the meat. Yeah, before for lunch, it takes me like 10 minutes, and I’ve got tacos that’ll make your eyes water with joy. So it doesn’t have to be hard to take

Cheryl Meyer
a long time, vegetables already prepared at eye level in the refrigerator. So when you open up the refrigerator, if you want to snack, you pull some you’re already prepared vegetables, if you want to roast some vegetables, they’re already prepared there. So you chop them up, and you put them on a baking chip and you roast them. It’s easy to do. Yeah.

Richard Matthews
It doesn’t have to be hard, that’s for sure. And it’s it’s interesting, you know, once you sort of get the habits down and everything, it’s not different. It’s not more difficult. It’s less expensive. You feel better. So it’s it’s just retraining habit that. Your body starts

Cheryl Meyer
to celebrate.

Richard Matthews
Yeah, yeah, absolutely. So I want to talk a little bit then about your superpowers right in your your existing business. So every every iconic hero has superpowers, whether it’s a fancy flying suit made by a genius, intellect, or the ability to call down Thunder from the sky. In the real world heroes have what I call a zone of genius, which is either a skill or set of skills that have that developed over time, that sort of energize everything else in your life, right, they energize all of your other skills. And it really helps set you apart, right helps you help your clients come out on top in their journeys. So with that sort of framing, what do you think your superpower is?

Cheryl Meyer
My superpower is communication. I love to get out and speak about what I’m talking about. And people have told me but Paxson can be boring. So I make them as unboring as possible. I’ll actually go out on stage as wonderwoman. And I’ll say, I know you all know, I’m not Wonder Woman. But I have her shield and her lasso and her crown. I said, Would you made me believe that I’m Wonder Woman’s grandmother, because I’m here today to talk to you about Dr. Poison and the Duke of deception. Because that’s what we have to understand. If we’re going to clean up our health, and make our children healthy, they have a better future and a better tomorrow. I love to write, I’ve now written four books in three years, I love to speak in person to people. So I’m looking forward to coming out to COVID so that I can get in front the large crowds again and speak again. And my books are written by a lay person for lay people. So people tell me, it’s like sitting on my couch having a conversation with me about elf, because I want to put it into language that anybody can understand it. And I am not a health care professional. I’m somebody who recommends lifestyle changes. So I’ve made it as friendly to read and to make changes as I possibly could, in the way that I’ve communicated it.

Richard Matthews
Awesome. Awesome. Yeah, and communication is such an important skill for anything, but especially if you’re trying to get someone to change the way that they live. Right. So like a lot of my business is in the marketing space. And it’s all about persuasive communication, right, you have to be able to get someone not just communicate to them. But after you’re done communicating that that person understands that communication and makes changes based on it, whether that’s to buy your product or to you know, to act on the stuff they learn in your products, those kind of things. So it’s a it’s a really important skill. So my question for you my follow up question, if your superpower is communication, was that something that you were born with? Or is that something that you have had to develop over the years?

Cheryl Meyer
I think it’s I’ve always loved to talk. So it’s partly something that I was born with. But it’s something that I have always been pushed towards starting all the way back in high school when I was on a debate squad and I went to state and was a finalist in extem speaking, I have always enjoyed the art of communication. And so it was a natural for me to end up doing this. And to have my mission, which I believe talking about lifestyle changes is is to get out there and communicate that if you feel lousy in any way, for God’s sakes, take back your power, because you have more power than you think you have. And there’s a whole lot of things you don’t need permission to do. You can change for yourself and you can change for your family that will help you feel much better. And so that’s where I’m using my skills, but it’s always sort of been there all along.

Richard Matthews
And you don’t even have to wait till you feel lousy either, right if you just oh, I’m hoping you’ll take a little longer to fall asleep or take a little longer to wake than you want. You’re on the wrong track, fix it?

Cheryl Meyer
Yeah, I tell people, if you don’t want to get cancer, or you don’t want to get autoimmune disease, start living like you have them now, don’t wait. Because Do you know about the Blue Zones, actually added a chapter to both of my key books about the Blue Zones. It’s a National Geographic study of the five areas in the world where people live the longest. And it’s got a nine or 10 conclusions from studying these. And now they’re rolling out Blue Zones to other communities in the United States, there are nine more cities in the US that are rolling him out. But if you follow the principles of the Blue Zones, you will live long and thrive. They’re the people who live until very old age and keep their cognizance, which for God’s sakes, now that I’m getting older, I really want to keep my brain so that and they’re just, you know, you you eat they mostly pescatarian and vegetables, 75% of their plate is organic vegetables, they live in community and they support each other, they build their plates in the kitchen and take them to the table, and then never eat, when they’re past 80% full, they make sure they get seven quality hours of sleep every night, they move, they don’t just sit and be stationary. They’re very simple things that if everybody followed them, we would not have the disease that we have in this country. And we’re 37th in the world in health. So we all need to be paying attention to these key points in terms of how we can live and grow old and thrive. It’s important.

Richard Matthews
Yeah, I completely agree. It’s really interesting to sort of look at the history and see how people are living and where the most impactful things are. And it’s, I don’t know, it’s, it seems interesting to me that we’re waiting for fancy newfangled science to show us data that we already have. Right? Right. Like, like, you know, what, we’ve got thousands of years of cultures all over the world, we can see, you know, who lives the longest, and who’s the healthiest, and that looks kind of things and you can just, what are they doing different? do those things well,

Cheryl Meyer
and for God’s sakes, for me to have to convince someone that eating real food is better for their body kind of cracks me up, it was sort of like I had a VA, when I find when the doctor finally stood that I ended up with the nature of health, I first started with finally said, Just eat organic vegetables and fruits, do that start there. And it was sort of like it resonated with me, it made so much sense. But I didn’t come to that conclusion all by myself. And most people don’t. And we shouldn’t have to be convinced of that.

Richard Matthews
It’s a it’s definitely interesting. And, you know, it’s, it’s one of those transitions that it you know, it’s it’s not terribly difficult. But what you know, once you sort of like learn, you’re like, you know, it’s it’s the next rack over on the eggs, right for the regular eggs for the cage free organic eggs and like the, you know, the deck, pay a little bit more for the food. But, you know, once you once you get around

Cheryl Meyer
eggs free running, they’re too expensive. What are you paying maybe 15 cents more an egg?

Richard Matthews
Yeah, that’s, it’s, it’s, it’s negligible, really. And if you start removing all the box goods from the center, stuff, your bill drops so much that it more than makes up for the absolutely of making your own stuff. So

Cheryl Meyer
And I actually have a chapter in my second book on 30 ways to save on healthy food. Because I don’t want people tell me that they can’t afford it. Because they can afford it. And I go through the whole thing. Do you really need to stop for that coffee? On your way to work? Could you make organic coffee at home and take it with you? That’ll save you some money to put on organic vegetables? Do you really have to go out to lunch or drinking with your friends every night? Could you save that money and have them over for a really great bottle of organic wine. There’s all kinds of things you can do with your budget. So that you get to have the same experience but you’re putting quality stuff into your body and making up enough food and enough money that you can buy quality food has quality food makes a difference to your body.

Richard Matthews
And and it’s a better experience, right even with the thing like the coffee making organic coffee and getting something like a French press. And using high quality water for it. That cup of coffee will be significantly better than the one you paid three times four times as much for it the store

Cheryl Meyer
And it’s better for the earth. It’s better for the grower. It’s better for you. It’s better for everybody.

Richard Matthews
Absolutely. Cool. So I want to flip that conversation right. So if your superpower is communication, right and using that communication to help people get healthier. The flip side of that is your fatal flaw. Right so every Superman has his kryptonite or as you mentioned earlier, Wonder Woman can’t remove her bracelets. Without going mad, and we know you don’t want to go mad, right, you’re working on keeping the cognition going well. So you probably have a flaw that’s held you back in your business, maybe it’s perfectionism, like, I have something that I struggled with that kept me from shipping product to the, to the market. Or, for me, also, lack of self care was really big, where I would let my clients walk all over me or legitimately not actually care about my health and fitness as much as I should have. But I think more important than what the flaw is, is how have you worked to rectify it. So our listeners who might be struggling with the same thing in their business can learn from you.

Cheryl Meyer
Interestingly enough, and it’s partly because I’m in retirement age, my biggest flaw is that I am not concentrated on making money. And people yell at me all the time that I deserve to be paid for what I’m sharing. But my passion is really to help people. So I’m not always concentrated on making money. I do have clients, I do work with them, they do pay me, but if it would not sustain me had I not sold my other business. But it’s more important to me that I get out there and share the information. And I help people than that I’m making a fortune doing what I’m doing. So I’m working on that, I need to put together some programs where I can earn some income that will help me and sustain me so that I can do this for a long time.

Richard Matthews
So so here’s here’s my, my mindset shift for you that may or may not help. And it helped, for me at least is you know, I’ve got my mission, as well, and my business and things that I want to accomplish. And the whole purpose of this show has always been that entrepreneurs, frequently, we fall back on our cultural raising that making money and profit and being an entrepreneur is a negative villainous thing, which is just not true. Right? You can certainly be an entrepreneur and be a villain, but it does not equate to villainous. And often entrepreneur is. And I make money with my

Cheryl Meyer
Jewelry business. So it’s part of my new base.

Richard Matthews
So so my mindset shift, for me, at least was learning that if I can make my business profitable, it means that I can scale it. And if I can scale it, I can get my message to more people more quickly. So that’s a that was a. Thank you

Cheryl Meyer
I’m gonna think about that. Coz that will help me a lot, I think.

Because I do want to reach lots of people.

Richard Matthews
Yeah, yeah. And the bigger the bigger your platform gets, and the more profitable that you are, the larger you can, the bigger megaphone you can buy, essentially, right? And the more people you can affect,

Cheryl Meyer
absolutely, thank you.

Richard Matthews
So that is, it is a very, very common flaw. And it’s something that I hope that more and more entrepreneurs can start to realize how beneficial profitability can be in their business. Because it’s, it’s the thing that makes us able to continue with whatever the good thing is, we’re doing, right. And that’s what that’s entrepreneurs do, right, we have a value we’re looking to bring to the world. And profitability is the sustainability engine for that good.

Cheryl Meyer
And I do understand that if it’s not free, it might be more valued. I’ve done a lot of thinking about that. And I knew that was true, even with my employees and my health insurance, they valued it more when they got to contribute something to it. So I recognize that there’s a lot of reasons why I should start earning money doing what I’m doing, because I want it to be out. And I want people to take it seriously to make the changes.

Richard Matthews
So I have I have a quick recommendation for you this because my primary business is helping coaches and stuff like that actually build their product catalog. And I have, it’s just a simple metaphor from an old client that really helped me, hopefully to help you too, when it comes to actually like designing programs and stuff around like the content that you have. And it’s really, really simple. It’s basically people pay more for intimacy. Right. So they’re not paying, they won’t pay more for information, but they will pay more for intimacy. So the way that that works out practically I have a client who was the telecom communication director, one of the first African American females who ran the telecom in Las Vegas. And then she took that the telecom from I can’t remember what it was like $600,000 a year in revenue to over $40 million a year in revenue during her tenure, which was super crazy. And again, being an African American woman in the first first woman, African American woman running a telecom is a really big story for her. But today, she runs a company, a coaching program of a company that basically helps companies go from six figures to seven figures, and she’s got 100% success rate, like track record for them. And the thing that fascinates me Is she has she has a book, write a book that is $9 you can buy on Amazon, and it looks like I can see your book sitting back there. So you have the same kind of things book on Amazon, and it walks through her whole process that she that she does with every single company. And then she’s got an online course right here online courses, I don’t know 900 bucks, something like that. And it’s literally it’s just her on video going through the content of the book, like the chapters of the book, going through that same content. And then she’s got a coaching program which It is sort of like a done with you where she will work with you. And I believe that’s like $25,000 for the company. And you know, it’s over the course of six months. And what they do is you get on the call with her. And they start with chapter one in the book, they hey, here’s what we’re going to go through, we’re gonna go through these things, and then you go back and do them the next month, we’re gonna come back and work through chapter two, right? same content, like the the content doesn’t change, and then they have a done for you service that I believe is $100,000, plus a percentage of revenue, where her and her team come into your business. And they take over and do all of these things for you. And what they do is they start with the book on chapter number one, and they start working through those things for you and your business all the way through, right. So the the information doesn’t change, What changes is the level of intimacy with that content and with the expert who’s providing it. So hopefully, that’s a useful when you’re thinking about how you can build your programs.

Cheryl Meyer
Yeah, my next thing is, I’m going to put together a book club, where we start at chapter one, and we start the book, because it’s so much easier, I think, to do it as a group together and be led through smoothly. So yeah, I’m on the right track. So thank you for that.

Richard Matthews
other cool thing about the group programs is, I’ve, I’ve worked with several clients who have done group versus individual coaching, we almost find, like 100% of the time, people in the group programs accelerate faster than the ones who are in individual coaching. And the reason we, I think, and this is theory, I don’t have any, like solid proof for this, is that when you’re in a group setting, and the coach that you’re working with says, Hey, you need to do xy and z, right, or whatever the thing is, whatever the recommendations are, then the person who’s in the group coaching realizes that that’s on them, because they’re in a group setting, and they realized the coach isn’t going to do it for them. And when you’re in a one on one setting, that line is less clear of what’s my responsibility versus what’s yours. And there’s confusion, sometimes between you know, are they are they a coach? Or are they consultant and what’s actually being delivered versus what am I actually doing? But when you are? When you’re in that group coaching setting, I think everyone really understands that, hey, this one is on me to make this happen to take the action.

Cheryl Meyer
be really clear on things. And that gets communicated that comes from coaching employees for years. Yeah, I don’t know what they need to do, I will help them and give them guidance, but they own it. And if they’re not succeeding, that’s on them.

Richard Matthews
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Cheryl Meyer
They don’t want to swim upstream against the rest of the United States. They don’t want to eat different than everybody else. Even though it’s perfectly doable. They want to be able to go out to restaurants, anywhere that their friends are going out and just be able to order off the menu and you don’t get to do that when you want to eat really healthy. But there are things you can do. I’ve met restaurants before I go to them. I’ve talked to the shop about what can they feed me and then when I get there whether I’m with a lot of friends or I’m on my own, I know that he can help Because he has Whole Foods in his kitchen that he can make for me, but getting people to assert themselves enough to know that they can do that to protect their health. That’s the big mind shift. Because, yeah, even if I can get them to cook, when they want to be out in public with their friends, that’s the reason I read the whole second book, which is all about, okay, Becky, I don’t live in an isolated life, I live in community. So how do I do that, and I share all my tips about how I do that to start of get people jumpstarted, that if you’re serious about protecting how you feel, when you start to feel good, there’s all kinds of things you can do that no matter where you are, you can keep those things in place. But it’s the mindset of what you have to go through in order to do that.

Richard Matthews
And just the thing that fascinates me about that is the more and more people take that up, like take up those actions, start doing those things, the more it shifts, the demand in the market, and the market will respond to that.

Cheryl Meyer
And talk about the fact that you know, start going to farmers markets, because you’ll make friends there who want to be as healthy as you do. And the more you expand your community to be doing what you’re doing for your health, the more likely you are to be able to sustain your habits.

Richard Matthews
Yeah, my favorite example of that, like the the demand shifting the market is, and it’s something that everyone recognizes is the Chipotle a restaurants, right. So it’s Chipotle, they started in Denver, and they started creating a demand for the you know, ethically raised meats, and organic vegetables and ones that they use and all of their their cooking. And they partnered with McDonald’s when they first got started to use their distribution network. And as they grew all over the country increased the demand for all of those organic meats and stuff. And the reason why Walmart now has access to bring in all the organic sections they have is because of the demand changes that Chipotle a created to actually shift the supply chain. Right, so now we have a supply chain of that has a lot more of the organic fruits and vegetables and stuff because of, you know, a company that starts doing it.

Cheryl Meyer
and you’re the only restaurant that I will eat it. And it’s not very often. But there are occasions when I need to find something I can eat, and I don’t have my emergency pack in the car. And Chipotle is my restaurant of choice because I know they’re cleaner than other places. So I know I’m not gonna feel bad when I eat their food.

Richard Matthews
The only thing I don’t like about their food is that they cook with soy oil and soy oil is not great for men, and particularly I agree. So if they would, if they would shift that to avocado oil, I’d be much happier. But you know, that’s just me. And I’m not in charge of their business. So I know,

Cheryl Meyer
I know. But see people don’t even know that those are not good oil choices. So that’s one of the things that I like to get out and talk to people about what are good choices What are not such good choices.

Richard Matthews
Just out of curiosity, what’s your favorite cooking oil?

Cheryl Meyer
Actually, my favorite cooking oil is ghee because I can’t have dairy but I can have ghee because the milk solids are removed. The CLA that’s in that oil happens to be really good for people with autoimmune disease and I get the butter taste that I don’t get any other way that after ghee my second choice is always avocado oil.

Richard Matthews
Yeah, so my favorites avocado oil. And it’s for two reasons. One of them is because I actually like I really like the neutral flavor profile, right because it makes it good base for all the other cooking I like to do. And the second one is for people who are into cooking, the 500 degree smoke point, which means you can see your food with it and you can cook all sorts of things you won’t smoke up your kitchen, which is really really cool.

Cheryl Meyer
And for anybody out there. Olive oil olive oil has a very low smoke point. So you want to use that in your salad dressings, but not in your cooking.

Richard Matthews
Yeah, yeah, and it’ll smoke and then it burns and you get the I can’t I can’t remember exactly what it’s called. But when you when you burn the oils it changes the structure of the fat and makes it more toxic than it was when it started. Right. So if you cook it over at smoke point temperature and it smokes at all, then you’ve removed the health benefits. Right So anyways, there’s our food nerdery for the episode

Cheryl Meyer
today.

Richard Matthews
So the flip side then of your common enemy is your driving force, right if you’re coming to use enemies to fight the thing that you’re fighting against your driving force is what you’re fighting for. So right just like Spider Man fight to save New York or Batman fight to save Gotham, or Google fights to index and categorize all the world’s information. What is it that you’re fighting for in your business?

Cheryl Meyer
Um, I’m fighting for general health. In my second book, I not only talk about why it’s so important to cook, why it’s important to eat the rainbow but I did an entire section on how To raise healthy children in the 21st century, and then how to create a healthy environment for our pets, because what I was so busy researching for myself, I wasn’t thinking about how toxic the lives of my pets have become. And I lost all three of my cats. Much I was I was one of those people who friends wanted to come back with my cat because they all lived into their 20s. And they were all super healthy for their whole life I’ve lost my kitties at 12, 14 and 16. And I was devastated. So I did a lot of research to help guide people on how to raise healthy pets, because if you get into what’s in their food, it’s really disgusting. But I want to help everybody feel good. And so everything that I do is under the it feels good monitor. Because if you hear me when I speak, there are so many things that you can take the power back, to control yourself, to feel great yourself to raise healthy children that feel great, and to raise healthy pets that feel great. It’s worth it for you to do these things. And when I started getting Well, I was running into women everywhere, who didn’t know what to do, who felt lousy, and we’re not getting help from their conventional doctor, which is why I decided I wanted to do this in the first place. So I really, I really like to change the way America eat at the beginning. But I’m out there talking about it. And I’m talking about why it’s important. Because if you eat all the colors of the rainbow, there’s a reason that they all get together and they party in your body. And you have a shelf life for every cell in your body. And you need to have good building supplies so that they can be rebuilt. So I’m one that if you if I understand why it’s important, it’s much easier for me to do it. And then I hate it when people tell me I have to do it, but they don’t tell me how to do it. So my books are all about how to do what I’m talking about. Because I don’t want to just leave you out thinking you need to do this without telling how to get it done.

Richard Matthews
Yeah, so it’s a it’s an interesting thing too, right? because there’s so much, there’s so much into that goes into like learning how to do all this. And like once you’ve got it all down, then it’s it’s not that difficult afterwards.

Cheryl Meyer
It’s an everyday way of life now.

Richard Matthews
Yeah, it’s an everyday way of life once you sort of make the shift. And the interesting things like everyone wants it. And it’s just that, like you mentioned that it’s that it’s that little hump of like, I have to make this shift that change, right. And it almost sounds like you’re you’re you’re fighting over fighting for that little hump, like you just got to get over it right, just climb that little hill, get over it on the other side. Life is better and healthier. And it’s not as hard as you think.

Cheryl Meyer
If you do what I’m suggesting for six weeks, you will start feeling so much better, that it’s easier for you then to find more ways to feed that great feeling. But it’s getting through those initial periods. Once you come out the other end of that, and you go out and you eat something that is not good for you and you feel icky again, then it’s easier for you to go back to the healthier choices. But you’ve got to get through them initial period, and then your body will support your mindset change.

Richard Matthews
Yeah, and it’s interesting to me to like your, your taste buds, like your the thing that your body whatever the the connection is between like this tastes good versus It doesn’t taste good, is like it’ll reprogram, right? As you know, you eat something over and over again that you’re like I don’t actually like the way that this tastes. And but your body is getting nutrition from it, and getting good stuff from it. It’ll rewire that pathway and over time, he’ll really enjoy the taste of those things

Cheryl Meyer
Or even sugar. I was somebody who was so addicted to sugar that it was making me hungry all the time because it turns off your hormones in the back of your head that make you keep thinking you need more when I detox off of sugar. my taste buds completely changed. Food is not calling me from the kitchen anymore going Cheryl, come eat me because I don’t want it anymore. And when I grocery shop, if I do go down the aisles in the middle of the store, the smell of the sugar is overwhelming to me, because my body is no longer addicted to it and I don’t want it and food tastes so much better without it. So yeah, your taste buds change your whole body starts to crave the good stuff instead of the bad stuff. And it’s worth it. It’s worth it to make the shift I had

Richard Matthews
I had a fun experience. Just two nights ago, I we had some friends over for dinner and they brought soda and we don’t drink soda. I haven’t drink soda for years, but they had root beer and I remember really liking root beer and I for a little bit of root beer like this much. I was like Have a couple of sips of root beer. And I had like two sips of the root beer. And I was like, oh, oh, and it was just, it was like drinking liquid sugar syrup. And I couldn’t. I couldn’t even drink the whole bit of stuff that I had poured for myself.

Cheryl Meyer
Yeah, my experience was with see’s candy, which is a California Corporation. I grew up on it. I dearly loved it. It was a big thing to have it at Christmas and Thanksgiving, a Mother’s Day,

Richard Matthews
Yeah, same in my house

Cheryl Meyer
One day I was sitting out in front of my, I’m gonna go in and get just one piece. I could not believe how icky it was. It did not taste good, even remotely to me. So yeah, my whole body sort of went What are you doing? Stop eating that I didn’t even eat the whole piece. Because it no longer had any appeal to me.

Richard Matthews
Yeah, it’s crazy how your body does that, right? And so if you train it to like good stuff, then it’s gonna want more of that good stuff. And if you train it to like bad stuff, it’s gonna continue to want more bad stuff.

Cheryl Meyer
That’s why when people are deprived, both my husband and I laugh. No, we’re not deprived that we feel great. And we love what we’re eating. So it’s not even part of our vocabulary. And I thought, what company over for dinner? No one ever eats something and goes, Oh, if this is healthy, I’m still a foodie. I still make great food. And when they’re done eating it, they go, wow, you know, if I make cauliflower rice, and I make it some exotic way, which like I do a Moroccan cauliflower. I thought that was cauliflower. Wow. They’re happy to eat it when they know it’s been healthy afterwards. But they don’t say oh, I don’t want to eat that because it’s healthy. Because that’s not you know, we’re into our Facebook’s. So why can’t we do both? Why can’t we eat excellently delicious food? That’s also incredibly yummy.

Richard Matthews
Yeah, yeah, same thing goes in our household, right? My wife and I cook everything from scratch. And we’ve gotten to be over the last, I don’t know, seven or eight years, even before we started being healthy really got into learning how to cook and becoming sort of home chefs. And we have guests over all the time. They’re like, holy cow, that food was freakin delicious. And, and, and it’s amazing, because you know, it’s, it’s all healthy homemade stuff.

Cheryl Meyer
Do your kids don’t want to eat healthy when they’re out of the home. Do they take?

Richard Matthews
So our kids are well, their children. So they’re crazy. So but the, the I’ve got some interesting things because I got four of them. And I have my oldest one will eat anything, right. And he likes Indian food and Thai food and anything we put in front of him, he’ll eat it. And sometimes they’ll whine a little bit. He’s not a huge fan of, you know, vegetables here and there. And then I’ve got two younger ones, a toddler and a baby. And they’re still in the stage of their life where like, if it fits that eat it, right, if it fits in their mouth, it goes into the tummy. Whether or not it’s even food for the younger one. So we’re constantly having to you know, you can’t eat that that’s not food, take it out of your mouth. The other day, she she took my avocados off the counter and ate them skin and all right off the counter. And I was like You ruined my avocados child. But anyway, so we got that going on. And then my second my second child, she is bless her heart, the worst eater on the planet, and will get herself all the way to making herself throw up if we put a salad on her plate, which I’m a terrible dad. And I’m like, Well, now we can clean up the vomit. And then you can eat the salad anyways, because the side effect of eating salad is not throwing up that is all in your head. Yeah, we were struggling through with at least one of our children. But she’s she’s convinced that if it’s not chicken, it’s not it’s not food. So but you know, she’s six, we’ll we’ll figure it out eventually.

Cheryl Meyer
or doing little faces or little characters on her plate that are all vegetables and fruit. There’s ways maybe to get her more interested. But

Richard Matthews
yeah. So she’s also learned that we don’t we she doesn’t get to have other food that she doesn’t eat dinner. So she’ll eat because she’s hungry. Yeah, they’ll only starve themselves for so long before they’re like, Okay, I’m ready to eat whatever you have for me.

Cheryl Meyer
That’s great. Yeah, we really need to pay attention to what our children are eating, because it will impact everything about their life. It’s what impacts their brain for learning. It’s, it’s important.

Richard Matthews
Yeah, and the interesting thing I’ve seen with you know, friends and family, other people, you know, raising their children is there seems to be like two, two primary ways that parents deal with children who don’t want to eat their food. One of them I think is very unhealthy. And one of them I think is much healthier and unhealthy way that I see I see frequently is a kid who will refuse to eat their food. So then the parent turns around what do you want and they will make them something that is significant. certainly less healthy than what they had for dinner. Just so they get the kid to eat, because I think it’s more important to get the kid to eat than it is to get them to eat. Well,

Cheryl Meyer
There are ads out there that show parents doing that, which I hate.

Richard Matthews
Yeah, and I actually, I don’t agree with it at all, because I think I think it’s more important that your kids eat well, and that they eat at all, because they will not starve themselves to death. Right, you know, especially American kids, right? My kids get three meals a day, every single day. They’re healthy and fat, right? Well, they’re not fat, they’re, well, they’re all pretty fit. But, you know, the, they’re, they’re not starved is my point. So if they’re going, you know, if they miss a meal, because they refuse to eat it, they’re not going to be hurt, right? And then when it comes down to the next meal, they’re gonna be like, Oh, if I don’t eat this, I don’t get any food. So it’s, I think it’s a better message for them.

Cheryl Meyer
I agree with you. Much better. So anyways we’re working on that.

I talk about the ducas deception, because advertising like what I just talked about, where suddenly they melt cheese, and put it all over everything on the plate to get the child to eat it, which is not good for them. That’s part of the deception. We have advertising deception and marketing deception hitting us all the time that we have to be aware of, and be careful.

Richard Matthews
Yeah, yeah. Though, we have discovered that broccoli and cheese soup totally gets my second daughter to eat broccoli. So

Cheryl Meyer
I actually just learned something new about broccoli that I want to share before you cook with it. If you cut it up and let it sit on the counter for 40 minutes, it increases in nutrition, so that when you do cook with it, you’re getting the maximum that that vegetable has to offer to you. That comes from a book called how not to die, which is a medical doctor whose grandmother was on her last days and went into an ekans like clinic, became a vegan, and recovered and started like walking and running when she came out of there and lived another 25 years. And it made him take a whole look at food and nutrition, and why that was important for him to know as a medical doctor. It’s a great book. It’s loaded with all kinds of incredible tips.

Richard Matthews
It’s cool. So I want to talk a little bit about your own personal heroes, right? So every hero has their mentors. You know, Frodo had Gandalf, Luke had Obi Wan Kenobi, Robert Kiyosaki had his rich dad, and spider man had his Uncle Ben, so who were some of your heroes, were they peers, or a couple years ahead of you, speakers, authors, you know, and how important were they at what you’ve accomplished so far over the whole course of your entrepreneurial career.

Cheryl Meyer
I’m lucky because I’ve had several mentors that have helped me to get where I wanted to go. My father died when I was in my early 20s. But in my early 30s, I had a male boss whose daughter had died and an automobile crash who adopted me. And then he mentored me for like, the next 20 years, and that he was somebody that I could call it anytime, and put business situations out to and he would guide me to make the right decisions and the right choices and to approach it from the right direction. But I’ve also, you know, I had a female boss that wanted me to be a great buyer. So she was really tough on me, but she really, I knew underneath it all, she loved me. And so she guided me long past the time when I was working for her. So I have several people who really are my superheroes. And it’s been interesting, the female boss is now in her 90s. And she found me on Facebook, and we went up and visited with her and it was so much fun to see her again. And she said, I was really tough on you. I loved you. That’s why and I appreciated her. So I think it was good that she knew how much I appreciated her even though she was tough on me.

Richard Matthews
Yeah, it always surprises me to the answer to that question. How often? The the answer that question is just normal, everyday people that are in your life, right that are influencing you. What and and are your hero’s whether or not they ever even knew it. Right. And for me, it’s always been

Cheryl Meyer
Either of those two people knew how much I appreciate it.

Richard Matthews
Yeah, and it’s, it’s interesting to me, because it always reminds me that, hey, there’s probably people in my life that are looking to me and thinking, Hey, he’s a hero in my life. And always reminds me that maybe I should be acting in such a way to deserve that.

Cheryl Meyer
Right? Well, I will tell you now that I’m 71 I try really hard to be somebody that people can look up to and can get help from. One of the best things I did at the beginning of this year is start my own Facebook group. And I am loving it. Because when people need help, they can reach out to me and I’m there for them and I am getting a enormous pleasure from that. So yeah, awesome.

Richard Matthews
So one of the last things I want to talk about here is your guiding principles, right? It’s one of the things that makes heroes heroic is that they live by a code. For instance, Batman never kills his enemies, he only ever brings them to Arkham Asylum. So as we wrap up the interview, I’m going to talk about the top one or two principles in your life that you use every day, right, that you think are important to the success that you have found on your journey.

Cheryl Meyer
First one is when I look at the mirror in the morning, I want to like the person who’s looking back to me, I don’t ever want to make decisions that when I look at that person, I am sorry, for what whoever it is, I became. And there have been several times over the course of my career, when I have had to do things to stay true to that person looking at me in the mirror, and not true to whatever it was that that boss or that situation wanted me to be. So stay true to your soul, stay true to your heart. Stay ethical, stay honest. And don’t veer away from that no matter how successful you think that’s going to make you that success is not going to be worth it if you don’t like the person looking at yourself.

Richard Matthews
Absolutely. So one of the things that cracks me up about that it’s the whole look in the mirror aspect. So one of my you know, we just talked about mentors, one of my mentors, said to me a long time ago, where I’m in the marketing space, and he was like, so marketing is all about finding what the other person wants and figuring out how to give it to them. And he was like, basically all desire, it all comes down and funnels down into essentially the base desire is everyone wants to look good, naked. Right? They want to look in the mirror and be proud of what they look like, and how what who they see, right, they want to be proud of who they see in the mirror, when everything is stripped away. And the so what’s fascinating about that is like everything sort of comes down to that it comes down to what do I see when I look in the mirror? Right? for my health? What does my body look like? And for my integrity, how do I feel about the person that’s on the other side of them, you know, of that reflection? And so everything sort of boils down to that desire. Ultimately, that’s what everyone wants is they want to look in the mirror and love who they see there

Cheryl Meyer
Get that and they become somebody they’re not proud of. And never let that happen to yourself. Be proud of the person that you’re looking at. And that’s looking there, yeah,

Richard Matthews
And and you know, honestly, when it comes to taking care of your health, that’ll actually make the person you see physically in the mirror. more attractive, better, looking healthier, right and healthier. You look good when you’re healthy.

Cheryl Meyer
Yeah, people ask me how I got my skin at 71. It’s because I eat so well. You know, It’s simple, if you put good things into your gut, your skin reflects it.

Richard Matthews
My, my, my mom is in her mid to late 50s. And if we go out together, people think that she’s my girlfriend because she’s healthy. Right? And they’re like, Well, how do you score a woman like that? I’m like, that’s my mom. They’re like, Oh, sorry. But yeah, right, you know, so you can look really good and really healthy, no matter your age, if you take care of yourself.

Cheryl Meyer
Right, Thats a big difference.

Instead of all of those other things that women go through, they try to find, and not paying attention to what they’re putting into their body. I have a chapter in my second book called beauty is an inside job. Because it is in your body, not outside of your body.

Richard Matthews
It really does. And the other thing that I found too, is that, at least for me, right? When you see when you see women who are, are, I call it aging, gracefully aging and taking care of themselves. Women are beautiful all the way through the whole aging process. And you don’t have to put all the chemicals and the toxins and the surgeries and the makeup to make yourself into some false picture of beauty. Right, We were made beautiful, and we age beautifully. And I think I wish more more women, especially would take that to heart. Because

Cheryl Meyer
And somebody young said to me not too long ago, age is a privilege. And I’ve thought about that a lot since that that young person have lost her mother in an early age. And age is a privilege. Not everybody gets to be as old as I am. And I don’t take that for granted.

Richard Matthews
Absolutely is like my wife and I talk all the time about how like the reason we are focused so much on our health now in our you know, 30s is that we want to be able to grow old together because of that exact thing, that it’s a privilege for people to get to grow together. And you know, outside of some horrific accident, we want our health to not be the reason that we are to grow old together, especially

since that’s something you control.

Yeah. Well, that is basically a wrap on our interview. Cheryl, thank you so much for coming on, but finish every interview.

Cheryl Meyer
Thank you.

Richard Matthews
I do finish every interview with a simple challenge right? I call this the hero’s challenge. And I do this as a way to get access to stories I might not find on my own. So it’s a selfish challenge, really? And the question is simple. Do you have someone in your life or in your network that you think has a good story? Good entrepreneurial story? Who are they first names are fine. And why do you think they should come share their story with our audience here on the show? First name that comes to mind?

Cheryl Meyer
Actually, the first name that comes to mind is my husband, we’ve only been married five years, I was in a toxic relationship. When I got sick, he looked at me and said, I don’t like it that you’re sick. So obviously, he couldn’t stay in my life. And I found john by learning to put out exactly what I wanted on the old cookie dating site. And he answered, and he lived only 10 minutes away from me. And together we are, he’s the man I should have been with all along. He had another wonderful wife that died from cancer right before I met him. But he is a statistician, who has become its elephant, his spiritual side, he does the back end of my business, he edits my books, he produces my podcasts, and he’s just a jet. And the one thing that got me to want to meet him was when we first talked, he said to me, if I gave him a chance, he was probably the nicest man I’d ever meet. And he is, is just a lovely human being. And he’s very smart, he keeps me on my toes. He’s a great guy. So he might be a guest to your show.

Richard Matthews
Reach out later and see if we can maybe book him on to the show as well. So in comic books, there’s always the crowd of people at the end, that, you know, cheers and claps for the acts of heroism from the hero, and you know, are analogous for that is, I want to find out where people can find you if they want your help, or can they light up the bat signal, so to speak, and say, Hey, Cheryl, I would really like your help. And I think more importantly, than where they can do that. It’s where the right types of people to reach out and say, Hey, you know what, I’d like to read your books, or I’d like to ever come speak on our stage.

Cheryl Meyer
Or anybody with chronic illness, I’m a perfect connection for you. Because I can help you put lifestyle changes into place that will help you feel better, but my website is Cheryl with a c. m. Health muse.com. So CH, er y l m, health at H, E, A l th muse, because I want to inspire you.com. And if you want to write to me, I will answer you back and that cherilyn healthy is@gmail.com. So those are on Facebook, my first page is Cheryl, I’m healthier. So you can find me under that core name in those three places.

Richard Matthews
Awesome. Well, we will definitely make sure that that gets into the show notes for people. So if you are looking or you have chronic illness, or you think you might be on that trajectory, like I was, with health issues, definitely reach out to Cheryl sounds like she’s got some books and programs she can put you through. And it sounds like you would have a new Facebook group, you might be able to invite people into

Cheryl Meyer
Yeah my Facebook group is feeling good living low toxin. And I would love to it’s a very supportive group of wonderful people. And it’s a little bit of silliness, because fun is part in health, to health tips, who we actually have a moment of love and light every Wednesday morning, where anybody can add anybody that needs support onto our list. And we beam out love and light to them. And we’re having all kinds of miraculous things happening for people on that list. So it’s a great group of supportive people. So don’t be lonely. Even if you’re hunkered in come join my group, because we’ll be there to support you.

Richard Matthews
Cool. Well, that is basically a wrap on our interview. Cheryl, thank you so much for coming on sharing your story today. Really appreciate it. Is there any final words of wisdom you have for our audience of entrepreneurs before we hit this stop record button?

Cheryl Meyer
Yeah, no matter who is the who said, the greatest magnitude, who you’re working with for your health, don’t let them Own your health, own it yourself, because you have a lot more power over what you can do to feel healthy than we’ve been given to believe, to own your own health, and take care of yourself, and then go have robust conversations with your medical care providers. But do your own research and be the person who is knowledgeable in that conversation.

Richard Matthews
Absolutely. And you know, for those of you who are in shoes, like I was, you know, as an entrepreneur, we all care about profitability. My business has gotten more profitable, the healthier I’ve gotten, and it’s been easier to get there. Because I’m in a better space physically, mentally, just because of having good health. So it’s something you control. So I really agree. Yeah. And again,

Cheryl Meyer
Don’t give up your power no matter what.

Richard Matthews
Thank you very much for coming on today. Cheryl. I appreciate it.

Cheryl Meyer
Thank you with a lot of fun to do your show. I appreciate it.