Episode 125 – Nate Wright

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #125 with Nate Wright — Selling to People & Influencing the Masses through Email Marketing.

Nate Wright dove into the email marketing space in Seattle, Washington in 2009. Since then his company, Inbox Attack, has crafted over 9,000 ‘unapologetically human’ campaigns across nearly every industry vertical.

His email copywriting and business expertise has been featured by Bloomberg, Mailchimp, Mailshake and Pitch Anything.

Here’s just a taste of what we talked about today:

  • Nate Wright sells email to businesses. But what exactly does it mean to be selling emails? We also discuss the types of clients his business serves.
  • And then, we unpack Nate’s long journey towards marketing and how he finally niched further down to emails.
  • Find out what Nate means when he says “burning the ships in the harbor” after deciding to rebrand his business and niche down to emails.
  • For Nate, emailing is just 10% business marketing. The 90% of it is sales psychology, storytelling, the actual craft of writing, among other things. We take a look at emailing from Nate’s perspective and understand its power in connecting people.
  • And we also talk about why Nate is investing more time and energy in helping businesses raise their influence and status.
  • Next, we tackle an interesting capriciousness among marketers — how some of the best services in the world would not exist if not for great marketing & in direct contrast to some of the worst products in the world that should not even see the light of day.
  • Then, we unpack Nate’s fatal flaws both past and present. How did he overcome his past flaws? He also reveals his continued growth and learning to conquer his present flaws.
  • We get to Nate’s perspective on running a healthy business. And what does a healthy business even look like?
  • It’s a very different world to be in when a business owner has staff members on board. We talk about how full-time staff can help unlock your business and scale up to the next level. But is there something that can hold back an entrepreneur from doing so?
  • Nate also unpacks some of the lessons he learned from The Hero’s Journey and the Writer’s Journey.
  • If there was one thing that Nate could wish for all his clients to be better at, it would be the ability for them to write like they talk. Learn why Nate thinks this is an important skill for scaling up your business.
  • Inbox Attacks fights to capture people’s attention. We talk about how the business you are in is the attention business regardless of the niche you are in.

Recommended Tools:

  • GlockApps — An all-in-one tool for improving email deliverability.
  • Dux Soup — Let Dux-Soup automate your LinkedIn lead generation leg-work, so you can focus on growing your business and closing deals.
  • Mailshake — Build sales outreach cadences with email, phone, and social in as little as 5 minutes.

Recommended Media:

Nate Wright mentioned the following books and resources on the show.

The HERO Challenge

Today on the show, Nate Wright challenged Chris Martinez of Dude Agency to be a guest on The HERO Show. Nate thinks that Chris would be a fantastic interview because of how he is able to scale up his web development business. In fact, Chris is incredibly good at designing systems although he does not come off as a systems badass. It will be a fun conversation with Chris, for sure.

How To Stay Connected with Nate Wright

Want to stay connected with Nate? Please check out his social profiles below.

With that… let’s go and listen to the full episode…

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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