Episode 099 – Maini Homer

Maini Homer 0:01
Having that confidence and that certainty allows you to take steps that you may have been afraid to take, you may have been too worried about failing, it’s a big one or that you know, you’re not as good as you are making yourself out to be. And so by taking the action, and taking the steps necessary, you can then get the results that you want. It’s a classic example, even with my book, and I know I keeping my book out, but it’s because it’s, as you said, it’s fresh and it’s new. I’m turning over every stone that I can find every single stone, I’m turning it over to see what’s under it. Two years ago, I wouldn’t have had the guts to turn one of them over I would have just sat there and thought ‘oh, that’s not good enough. I won’t even put it out.’ So that’s what it gives you. It gives you that ability to be able to take that action and just put yourself out there with so many people are too afraid to do these days.

Richard Matthews 1:01
… 3-2-1

Hello, and welcome back to The HERO Show. My name is Richard Matthews and I’m live on the line with Maini Homer. Are you there?

Maini Homer 2:13
Yes, I am.

Richard Matthews 2:14
Awesome. So glad to have you here. And you were coming in all the way from Australia, which is super cool. So it’s fun that we can talk to people around the world nowadays. So real quick, before we get into too much of your story, I want to introduce you to people so they know who you are. So you are. You just told me you announced a book last week or launched a book last week called the Lockdown Stole My Income (Lockdown Took My Income) that you hit number one bestseller on Amazon UK, Amazon Australia, Amazon US and you were a hot new release in the US which is all really cool stuff. And that is coming sort of on the back of your business where you teach people things like confidence and mindset and you have courses and things like that. Is that right?

Maini Homer 3:00
That’s exactly it. That’s yeah, it’s been one whirlwind week I can tell you now, it’s been amazing.

Richard Matthews 3:07
Awesome. So to start this off, why don’t you go ahead and tell me what your business is like now? Who do you serve? What kind of things do you offer to those people? Sort of what’s the what’s what are you known for?

Maini Homer 3:19
Alright, so our business is called Tall Poppies Rising, and I’m not sure whether you’re aware, but in Australia, in New Zealand, there’s an actual syndrome called Tall Poppy Syndrome. And what that actually is, is the poppies that grow taller than the rest tend to get cut down by other people. And so I created Tall Poppies Rising because we are tall poppies, we are above the fold, and we need to support each other and we need to help each other to continue growing higher and to try to stop those people from getting to us so that they can cut us down and that’s pretty much what my business is about. It’s about helping women between the ages have 30 and 55 who have their own businesses and they’re not getting to where they want to because they’ve allowed either other people or that I thought in their heads to hold them back and stop them from being able to create the absolute life they’ve dreamed of. It’s for people who are in careers that want to take that leap. But they’re, oh, what if I fail? Or what if it doesn’t work out? Or what will people say if I don’t make it kind of the people that have – and a lot of people do have that stuff in their heads that hold them back. And so that’s what we do. We help women and be empowered. We help women to grow in whatever way that they want to grow, whether it’s in business, whether it’s in their career, we’re here to help inspire, empower and uplift them.

Richard Matthews 4:51
That sounds really awesome. So what I want to find out from you then is how did you get here? Right, so we talked on this show our origin story every hero has their origin story. It’s where you started to realize that you were different that maybe you could help people. Maybe you even had superpowers, and you could use them to help others. How did you get started in this entrepreneurial journey yourself?

Maini Homer 5:10
I think I always had it. I think for many years, I came from an abusive background of all different kinds. And so for many years, I didn’t, I didn’t know that I had my superpowers, you could say, it took me a very, very long time to find my self confidence, my self worth and my self belief. But I’ve always been entrepreneurial. Despite that I’ve always been able to create businesses from next to nothing like no money down and just, I would just create them however, because I didn’t totally believe in myself or my worth, I would self sabotage or I would flick them off for a ridiculous price when somebody complimented me because they might find out who the real me is, you know, so there was a lot of like stuff going on in my own head, which helped me back. And so I guess my journey has been like, probably since I met the man Tony Robbins in 2014 that’s when my journey really started. Phenomenal man, I tell you phenomenal. And he awoke me I suppose, I woke …, you know, to NLP, which is neurolinguistic programming. And I guess to start I was just curious and I sort of like just like dabbled like a lot of people do. However, 2017 I actually went and trained as a practitioner and it completely transformed my life once I worked out. Once I worked out that this was the secret to my confidence in myself belief in myself worth it was like a I was a dog with a bone, you know, I could not get enough. And from there, I’ve just gone from strength to strength. I’ve had my challenges, I’ve had my setbacks, but I’ve just gone from strength to strength and here I am now. A number one bestselling author across the world.

Richard Matthews 7:02
That’s super cool. And I know that’s like that’s really fresh in your business. But how do you see becoming a number one bestselling author across the world that how do you see that impacting your business’s bottom line over this next year?

Maini Homer 7:15
I feel that it I mean, I already have a fair bit of credibility, I’m already quite well-known and especially in the Tony Robbins world, and that personal development world, I just feel this will give me a whole new level of credibility. And I think that’s what’s so important. You know, it’s like, there’s so many people out there these days that you know, they will take your money and not deliver what they say they will, it just and and that it annoys me, it totally annoys me. These people that have been in the industry for two minutes and think that they can charge you ridiculous money to be able to provide the service that they have no background, they have no experience. I mean, the way I look at it, Richard, is that you know, anyone can say oh, you know, I’ve got 50,000 followers. I’m really cool, but prove it. You know, show me the evidence, show me the proof. You know, I can. I’ve got now bucketloads and my book just adds another layer to that, if that makes sense, just adds another layer of credibility.

Richard Matthews 8:14
Yeah, so so it’ll help you, you know, close the sales and prove people that you actually can do what you say you can do.

Maini Homer 8:20
Yeah, absolutely. And it will get me to the point where I don’t even have to close the sales because people can see. They can see clearly what I’m capable of. They can see that people are truly following me that I’m truly getting the results. And of course I always back everything up I do with that if you don’t get the results then the money is yours. Take it back. It’s yours. I don’t want your money if that’s the case, if you don’t think I’m getting the results for you then there you go.

Richard Matthews 8:50
So so just reiterate for me again, the result that you generally are going with for people is you’re helping them raise their confidence level so they can go back and and and use that in their their business to grow their business, is that right?

Maini Homer 9:03
Yeah, not just confidence, self-esteem and the big one is really there’s a couple of big ones, there’s self-belief and that internal validation now that one to me is the biggest lesson that I’ve learned in the last 10-15 years is that self validation, it’s like you don’t need anybody else’s approval other than your own. And there’s so many people out there, you know, even even like, you know, and the celebrities that have to go and get the awards and everything and all that. It’s great to have all that stuff. It’s amazing to have all that however, if they truly knew themselves, and they truly believed in themselves and their abilities that would have that confidence and they wouldn’t need anybody else to tell them you’re really good, because you have that. And that is so so important like for women because it’s so easy for them to get trodden down and men as well get pulled down to that mediocrity and that you know, settling for less than what they capable of because they don’t have that belief.

Richard Matthews 10:03
So, tell me how how, getting that self elevation and that belief and confidence? How does that translate into, like tangible results in someone’s business or in their relationships or in their life? How does that actually like translate and impact their lives?

Maini Homer 10:20
Well, it gives them confidence and more importantly, it gives them certainty. And it gives them the ability to be able to take the massive action that it actually requires in a business. It’s like having that confidence and that certainty allows you to take the steps that you may have been afraid to take, you may have been too worried about failing at the big one or that you know, you’re not as good as you are making yourself out to be. And so by taking the action and taking the steps necessary, you can then get the results that you want. It’s It’s a classic example, even with my book and I know I keep bringing my book up but it’s because it’s, as you said, it’s fresh and it’s new. I’m turning over every stone that I can find every single single stone, I’m turning it over to see what’s under it. Two years ago, I wouldn’t have had the guts to turn one of them over, I would have just sat there and thought, Oh, that’s not good enough. I won’t even put it out, you know. So that’s what it gives you. It gives you that ability to be able to take that action and just put yourself out there with so many people are too afraid to do these days.

Richard Matthews 11:31
Absolutely. And I know for those of us who have been in the business space for long enough know that there’s no competition for someone who’s willing to sit down and do the work.

Maini Homer 11:41
That’s it. Exactly. And I mean, I I spend a lot of my time in my own lane. I’m aware. I like to be aware, however, I focus on on my own thing, and I don’t compare myself because there is no one there is no one like me. There is nobody like me, trust me.

Richard Matthews 12:01
And there shouldn’t be. You’re unique and wonderful. Speaking of things that make you unique and wonderful, we’ll talk about your superpowers a little bit, right? This the thing that you do or build or offerrule that really helps solve problems for people, the things that you use to help slay the world’s villains, so to speak. And the way that I’ve been framing this for my guests lately has been, you know, if you look at all the skills that you’ve developed over the course of your life and your business, I mean, you really analyze and there’s probably one skill that sort of has like the common thread that ties them all together that lets you build the other skills. What is that for you? What’s your zone of genius or your superpower?

Maini Homer 12:32
I’m glad you asked because this is something that I’ve looked into quite a bit of light and it’s actually building businesses. It’s actually taking something – taking an idea, and like seeing the big picture of the idea and just being able to take that and actually just make it happen. That seems to be my biggest superpower. From absolutely nothing. It can have like it can have no income, it can have no resources and I just managed to be able to take the idea and just make it into whatever it is that person or myself wants to make it. Like a classic example is I created a brand of cloth diapers when my children would -when my son was in my tummy still. I decided about wanting to, you know, create that. And so I learned to import products from China. I branded it myself, and it was the best-selling diaper in New Zealand of all places. Like for four years, that little business I ran from home when I had my toddlers around my feet was an hour of days worth and –

Richard Matthews 13:40
What was the brand name on that we may have used them?

Maini Homer 13:43
My Baby, you may not have, it was a New Zealand brand. So –

Richard Matthews 13:47
Okay yeah, so my wife used a couple of them. I can’t remember what they are now but.

Maini Homer 13:51
yeah, yeah, yeah. You know, and I developed it off my son and I mean that business was an hour a day. It took me an hour a day to do and it was bringing in two full time wages whilst my children were like, you know, babies.

Richard Matthews 14:04
That’s awesome.

Maini Homer 14:06
Yeah. It’s just I mean, so you know when we talk about being in business, it doesn’t mean that you have to be a multi-billionaire. Sure, that would be nice. But it’s like, just you don’t have to be at that level. There are businesses you can have, and you can create, and you can start, that they’re just going to give you that lifestyle that you truly want. And I’ve done it 11 times, so that has to be my superpower. Absolutely.

Richard Matthews 14:31
Yeah. So when you were talking about taking an idea, and then turning it into an income, right, that’s what you’re talking about with your true powers. You can go from idea to income, right? But what are some of the big milestones that you see as a commonality since you’ve done this 11 times where you’re like, Okay, I have an idea. And I need – I want to take it to an income. So for someone who’s looking at, you know, listening to this and saying, you know, I have an idea and I want to get to income, what are some of the big milestones that you see or like that are really common in all the businesses that you’ve started.

Maini Homer 14:59
Okay. So I think obviously at first, first, you need to believe you need to have that self-belief and that self-worth, however, what I’ve discovered is that if you don’t have it immediately, there is actually a workaround, you can get around. I wouldn’t say use it consistently and forever, because at the end of the day, giving your mindset sort of is the answer. But if you can find what you’re truly passionate about, if you can find what absolutely sets you on fire, and just, you know, you know, build so much momentum, you can actually be managed to push those things down to get you through. And it’s just about using, you know, having that having the ability to use the leverage that you already have around you. Who do you know, you know, like, what context do you have, what resources can you actually access? Flipping the stones over, you know, making that plan, like working on your mindset so you can go and take the action like, these are all the steps that you know, it takes to go from idea to successful income stream basically.

Richard Matthews 16:09
Absolutely. So So, as someone who’s done that myself a couple of times, I know like some of the big things have, have not not just, you know, you have to take the idea. And then you have to look at like you mentioned resources, like what are the resources that you have access to, what you can get access to, and more importantly, like that you’re going to need in order to make the product or make the service right, can you do it yourself? Are you gonna have to hire someone to do it in like look at you know have to look at those things and just be willing to like, take the steps. And, you know, I always found it, it’s really useful to find a couple of like test clients or test purchasers to see if they like the product if they’ll actually buy it. If someone will actually take their credit card out and pay you for the thing that you’re talking about. So yeah. Absolutely. So if your superpower is building business, the flip side of this every superpower is the fatal flaw. Right? And a lot of times they’re cut from the same coin generally, right? The flip side of the coin sort of like Superman has his Kryptonite, what has been your, you know, Kryptonite in business, your fatal flaw? And more importantly, what have you done to sort of like, deal for someone who might be listening to this and dealing with the same problem? Right? So for me, it was always perfectionism. And it kept me from shipping. And that was a thing that held me back. So what was that for you? And how did you or how have you been working on that?

Maini Homer 17:31
Okay, so what I’ve actually found my fatal flaw to be is that lack of self belief. I can build businesses, I can push that down, like I talked about earlier. However, because I didn’t do the work on myself and the work on my mind. What I would find is that I would sometimes self sabotage what I’d created. Okay, and I would deliberately make moves to destroy the idea of what I’ve done. Don’t get me wrong. Some of my businesses I’ve had for over 14 years, and they’ve taken me to seven figures, however, other ones that were like, the nappies I talked about. And I actually talked about this in my book in detail. Like that was one business that I actually sold within 24 hours after somebody complimented me. I know right, because I didn’t believe in myself, and I didn’t believe in my worth and instantly was like, Oh, my gosh, somebody thinks I’m awesome. I better do something about that. You know so that’s actually been my Kryptonite is when I’ve actually done things to damage what it was I was creating or created.

Richard Matthews 18:40
So my my question for you then is if that is your the the fatal flaw, how have you been working on that? What was sort of like the big changeover that helped you move into like a new space?

Maini Homer 18:52
All right, so Okay, to answer your question, and we keep coming back to this because at the end of the day, it’s so important. It’s all about mindset. It really is. It’s like, the first thing you need to do is you need to be aware of the behavior that you’re displaying and what it is you’re actually doing. But more than that, you’ve got to be prepared to go and take the action you need to take to go and get it sorted out. Now, a lot of people and myself included for many years, I didn’t know what the problem was, I didn’t know how to fix it. There’s so many books that were coming out about, you know, I love yourself, love yourself, but nobody tells you how to do that stuff. You know nobody taught you. I wasn’t taught. … I came from abuse. So it wasn’t taught the skills I needed when I was a child on how to love myself, how to believe in myself, how to know myself worth and so for a lot of years, you just fumble along not knowing how to do it, but it’s about having the courage to because you can. A friend of mine once told me she said it’s a long lead a horse to water but it’s a little different. She said you know, she says you can have a horse that says hungry, and the horse knows that it’s hungry, it knows that it’s hungry. And you can give the horse the food however, the horse is still going to choose to eat that food. It’s like do you know and I thought that was more than just the lead the horse to water kind of thing. It’s like the horse knows it’s hungry, the horse knows that this is probably going to help them. But it’s their own fears and their own negative emotions and beliefs that stopped them because all of a sudden they get filled with what would a mother-in-law, say if she find out I’m getting help or, or what will my sister say? Or what will my friends think of me if I actually improve and become successful? And they just died and they go through their entire lives, not achieving what it is that they truly wanted to achieve in their life. And so for me, it was that awareness of the problem and curiosity because obviously I saw you know, when when I met this man that like it was that was an amazing thing to do. I had to jump through some incredibly large hoops to make that happen when it did. And of course it just planted a little seed in my head that if I could do something like that, what else could I do? That’s how it all started you know, that’s it’s like because that was not easy. I had to basically make the decision whether my my family was going to eat baked beans for a week to make that happen. They hate baked beans I could tell you and they forgave me –

Richard Matthews 21:29
Nothing wrong with good pot of baked beans.

Maini Homer 21:32
Oh, it was that but they forgave me because – Can I share the story with you very quickly?

Richard Matthews 21:37
Yeah, sure.

Maini Homer 21:38
All right. So I mean, I had this dream for like 20 years and never actioned it and never took action because I didn’t believe I could. Made all the excuses in the world until one day all my excuses disappeared my head my choice but to go to Sydney and go to these events. So here I was in my hotel room, like a dingy hotel room because I spent all my money on a ticket waiting for someone who I didn’t know I was sharing the room with. And that little voice came into my head and said, You know what, it’s really okay. It’s okay. You don’t meet him, you know you’ve come this far you’ve done this, you’ve done that, you know? It’s quite okay. You know, if you just settle and you don’t meet him, that’s absolutely fine. And then my phone rang and you’re gonna so relate to this, my phone rang and I saw it was home, and I picked up the phone, it wasn’t my husband. It was my little five year old boy at the time. Okay. And he didn’t say anything. He didn’t say Hey, Mom, how you going? The very first thing that came out of that kid’s mouth was, Have you met Tony Robbins yet, mom? Have you got your flight with Tony Robbins yet? And I didn’t have a choice. At that moment, I knew that I had to find the way to make this happen. And it was no longer about me. It was about showing him that you go for your freaking dreams. And so I did. Yeah. So even though it meant that they’ve been through a week in that slot, and it was such a hard decision to invest in that it’s one of the best investments I’ve ever made, honestly, because it planted the seed in my mind. And it also opens quite a few doors I’m sure you can imagine.

Richard Matthews 23:18
Yeah, I know how that goes. So I want to sort of move the questions to your your business, right and the people that you help. So talk a little bit about your common enemy. And what I mean by common enemy is the thing that you’re constantly sort of running into with your clients, right? When someone comes to you and they’re like, hey, I want to get your help with my confidence or my, my self belief, and you run into like roadblocks with them. I would imagine that they’re similar roadblocks. You see the same thing over and over and over again. If you had a magic wand, you could just like remove one of those roadblocks that would help all of your clients immediately. What is that roadblock? What popped into your head when I started talking about it?

Maini Homer 24:03
Okay, so there’s actually two of them, and what it all comes back to is the I’m not good enough. And if I’m not good enough, I won’t be loved. And I’m not worthy. And so even though they want the dream, they want the lifestyle, they want it all, they don’t believe that they can. And that is what we get time and time again, whether it’s in business, whether it’s in career, whether it’s in relationships, I have clients that you know, want to find the perfect partner, and they don’t believe that the partners out there and if you don’t believe then you’re not gonna get it. That’s the thing. If you don’t have – if you’re not focusing on what you truly want, for whatever reason, then you’re never gonna get it. It’s not going to happen for you.

Richard Matthews 24:51
So just a curious question for you on that, right. Because I know it’s a really common thing to believe that you’re not good enough, right? That you’re not good at What you’re doing, you’re not worthy of what you’re doing.

Maini Homer 25:02
Yes.

Richard Matthews 25:02
Is it possible to get that belief externally? Or is that something that you have to work on inside?

Maini Homer 25:10
Look, you can have 150 people walk up to you on exactly the same day and tell you how freaking awesome you are. And yeah, it’s nice to hear that. However, if you don’t believe it inside of yourself, you’re not going to take it on, well you may a little, but you’re not going to take it on board. So it really is something that you must work on inside yourself. Because until you do, no amount of compliments. I mean, look at me, I shut a business down because somebody said I was great. Seriously, it’s like, you know, it’s like, until you believe in yourself, until you know that it doesn’t matter what anybody else thinks, it only matters what you think and what you feel. Until you know that inside yourself you’re never going to get to where you want to. You might be able to what do they say fake it until you make it but to me that’s instantly putting inside the message that you’re a fake and a fraud. So why would you do that? You know, it’s like it’s just once you know once you know you’ve got the confidence and the certainty that you can and you will do anything you put your mind to. And you get over that little ego thing was like what you will come and go and I’m a genius. Do you know it’s like it’s such a such a different world. Honestly, there is absolutely nothing I can do. And you know, what if I can’t, if something comes up that I can’t then I’m not afraid to reach out to those who can and say, You know what, I need your help. Because I have no negative

Richard Matthews 26:50
You know who you are.

Maini Homer 26:51
Yeah, I do. I know exactly who I am. And, you know, sometimes I can’t do it. I mean if you judge a fish by how well it climbs a tree. Do You know what I’m saying is like, there are some things I cannot do. And so I just reach out to the people that can. That’s the way I got number one bestseller. I’m working with an amazing, amazing book publisher. Tonight, it’s like, yeah, it’s that reaching out to those who can actually help and serve. So yeah. And they’re there to help.

Richard Matthews 27:21
Absolutely, it’s amazing the world that opens up to you when you realize who you are and who you aren’t. And where you can bring people in to shore up your shortcomings and that kind of stuff. Because the, particularly the world of entrepreneurs, people want to help. They want to be there for you. They want to help lift you up and, and be a part of your journey. And even if they’re not entrepreneurs themselves, you’ll see friends and family step up and help you. You know, get the word out for your products or services and other things. It’s amazing, but a lot of that comes at with your confidence and your understanding of who you are and what you’re doing.

Maini Homer 27:57
Hmm, absolutely 100%. I had that said to me at one stage that it’s all about certainty. And I have to agree, I really do have to agree because until you are certain of exactly who you are, and you see your abilities and your capabilities for what they really truly are, it’s like you can’t go and create what you want. Sure, you might get lucky, but it might not last long term because you’ll do things, you’ll do dumb things like I did, to, to destroy it. I mean, I’ve never been without, you know, income like for 23 years I’ve been in business and I’ve done alright, you know, I reckon I could have done so much better if I had the confidence and certainty.

Richard Matthews 28:41
Absolutely. So my next question for you if your common enemies the thing that you’re fighting against constantly with your clients, your driving force is the thing that you’re fighting for. Right? Just like Spider Man fights to save New York or Batman fights to save Gotham or Google fights to index and categorize all the world’s information. What is it that you fight for?

Maini Homer 29:00
Can I can I be a bit of a devil’s advocate here and say I choose not to use the word fight?

Richard Matthews 29:07
Sure. Absolutely.

Maini Homer 29:09
Yes. So I am for, what I you know what I what I –

Richard Matthews 29:13
What you stand for, your mission.

Maini Homer 29:15
Yes, what I stand for for my mission, okay? Look, my mission is quite simple. Like I’ve been there. I know what it’s like not to have the self belief and the self worth. It’s like, I see people everyday who could create so much more in their lives if they would just become aware of what it is that they need to do and do the work that they need to do. So my mission and what I stand for is to change this freaking world and empower women enough, a million women this year is my my goal, to empower a million women this year to stand tall with me, alongside me and walk this path with me to absolute joy, euphoria, where we can all go out and we can just smash that, smash our goals, smash our dreams and just go get it.

Richard Matthews 30:17
Yeah, absolutely. So just out of curiosity, how – if your goal is a million women, how are you counting that? Are you counting it like people that you get to speak to on stages or people who have purchased your books or like what what’s your what are your, what’s your KPI or metric that you’re going to be judging yourself by?

Maini Homer 30:34
I, I don’t judge myself, I am taking it from wherever it comes. I am open to whatever comes you know what I mean? So if it’s book sales, if it’s people that I’ve spoken to on stage, if I end up – I do a live into a group of 350,000 business women every week, you know, so wherever it comes from, it’s like, I don’t you know, I’m not judging myself. I don’t put myself out there because you You know what I mean Like I go for the stars I absolutely go for the stars, Richard. If perse I land on the moon, it’s still out of this world.

Richard Matthews 31:12
You’ll be okay.

Maini Homer 31:15
I go for the goals. I get the goals, sometimes I don’t. You know I don’t always make it first time. But you know I always go for a second go and I always get it. I never quit and that’s number one. I never quit. So you know what? Bring it, universe, bring it.

Richard Matthews 31:36
Especially if you’ve gone to 11 businesses, it reminds me of Winston Churchill. He said never ever, ever, ever, ever, ever, ever, ever, ever, ever give up. Right? There’s a certain power to tenacity.

Maini Homer 31:51
Yes, absolutely. You know, I have I have in the past. I’ve put things aside, but I always seem to go back and think, right, I’ve had a wee rest, now how am I gonna make this damn thing work? And that’s what it comes back to. It’s like, you know, so and I get those moments. It’s funny, my family, they laugh at me these days because I’ll do the whole pattern of giving up and it will literally be this is exactly what it’ll be Richard. It’ll be like, Oh, I can’t do this. Alright, what’s next? And that’s it. … But, you know, I go through that little pattern and instantly is like, okay, what’s next? Let’s do this.

Richard Matthews 32:35
Yeah, it’s gotta get up and make it happen. And yeah, it’s one of the things I’ve learned over my life too. That, you know, you can always you could always put it off unto your future self right, you could be like, you know, that’s a problem for tomorrow. Or you can just take a deep breath and be like, you know, I’m just gonna get that done now. Right? And you always feel better when you just get it done now and move forward now. Because it makes your tomorrow better.

Maini Homer 32:59
Yeah. Please know there’s been plenty of things that I haven’t wanted to do and I give them the procrastination been there done that, you know?

Richard Matthews 33:09
If you know anyone who hasn’t, I’d like to meet them.

Maini Homer 33:13
Oh, absolutely, totally. Because I can guarantee you even like the greats have done it, you know. But my question is when is now the time to do what you need to do to get what you want in life because it can be over in a heartbeat. Honestly. Both my parents ended their lives before doing what they wanted to do their lives ended for them before they got to achieve what they wanted to and, and that’s really sad because what they wanted wasn’t that big, Richard, they just wanted to travel to certain places. And it’s not something that was difficult but because they didn’t have the self belief. They didn’t believe they could and They didn’t. And that’s been a big kick for me. It’s been a driving force for me too. I don’t have a bucket list. I have a now list.

Richard Matthews 34:01
Yeah, that’s one of my, one of my core beliefs is that I don’t, I don’t have things that I want to do tomorrow, I have things that I’m doing now. And right. So that’s why my wife and I, we travel full time, we’ve been traveling full time for three years, we’ve gotten like 25,000 miles under our belts so far. And, you know, our wonderful COVID crisis is messing that up, my wife and I were laughing at it the other day, it cramping our style by not letting us move. But, you know, it’s, it’s, we, you can build your business to specifically achieve the dreams that you want, right? Instead of, instead of building a business that will hopefully someday let you have dreams. You build a business that lets you do what you want to do now, right? So if it’s time freedom, if it’s location freedom, it’s financial freedom, whatever your goals are, you can build a business that lets you do that. Right. You know, or if it’s change the world, right? If you want to put an iPhone in the pocket of half a billion people, right that’s a different business model. Right so but they all they all fit depending on what your your dream is you have to – we talked on this show regularly you got to know the monster you want to build and then go build it right.

Maini Homer 35:11
Might I just add though, I will just just add I would like to you just to feel my pain right now because pretty much right now especially going up the Eiffel Tower.

Richard Matthews 35:20
Oh and the COVID crisis is messed it up for you.

Maini Homer 35:24
It has.

Richard Matthews 35:27
We’re supposed to be in the Keys right now in Florida but they closed the Keys down and we spent like six months trying to get the reservations there. And they called us they’re like, yeah, we’re canceling those reservations. The Keys are closed. You can’t come. I’m like –

Maini Homer 35:37
Awesome.

Richard Matthews 35:40
Sad. It’s we’re supposed to be down there with the the iguanas and the sunshine and the beach but we’re not. So, I feel you.

Maini Homer 35:48
Thank you. I appreciate that. Yes, it’s like yesterday was the day after so many years of like putting it off. I was finally going up the Eiffel Tower and then –

Richard Matthews 35:59
You don’t always get to control the world that you’re in. But you can control your world a little bit. We’ll get there.

Maini Homer 36:06
You can control how you react to things. That’s the thing. I mean, I could be sitting in the corner right now like, you know doing –

Richard Matthews 36:13
Instead you launched a best-selling book.

Maini Homer 36:16
Exactly. That’s right. You might not be able to control the situation, but you can definitely control your actions and your reactions to things.

Richard Matthews 36:24
Absolutely. So my next question for you is more practical, right? We call this the HERO’s Tool Belt. Maybe you got a big magical hammer like Thor or bulletproof vest like your neighborhood police officer or maybe you just really love how Evernote helps you organize your thoughts? What is one or two of the tools like practical tools, you use in your business everyday? Right? Whether it’s client management or software or like, you know, a pen and paper that you used to write your notes on your to do’s what are some of your like, your absolute essentials, you couldn’t do what you do if you didn’t have those tools today?

Maini Homer 36:54
Okay, all right. So, I’m actually going to give all ClickFunnels a bit of a plug here because you know, it’s funny I keep I keep thinking that I can find better. I keep looking to see if there’s another option out there rather than – but I just keep coming back to good ol ClickFunnels. I can tell you and I’m honest when I first started with ClickFunnels was not called ClickFunnels it started with an F what I called it because it was challenging. But now I can whip a funnel out in half an hour and I mean, I still do because you know what it’s like sometimes if you need something done instead of just do it yourself. I just, you know, I can do that. And so ClickFunnels, I don’t think I could live without, unless there’s something out there that’s incredibly better than that. But I’m kind of not looking anymore if you know what I mean. So ClickFunnels.

Richard Matthews 37:50
Just better, better done than perfect, right?

Maini Homer 37:53
That’s it. That’s exactly right. You know, so I mean, I’m going to ClickFunnels, but you know, I’m gonna actually just move away from a tool itself and I’m going to say that probably the one thing that I’ve done that serves me the absolute best is building relationships.

Richard Matthews 38:07
Networking, yeah absolutely.

Maini Homer 38:09
Yeah, absolutely and you know more than networking actually building like solid relationships with, you know, people, not just people of influence, but people who can lift you higher. And I’m going to call that a tool. Because it really is a tool of leverage. It really is a tool that can help you to get to places that you may not have been able to reach earlier. I’ve spent, you know, unconsciously I’ve spent a lot of time building some relationships with some amazing women in America, and all of a sudden it’s all come into fruition, you know, it’s like doors are opening. And my intention when I built these relationships to have those doors open, I was genuinely building relationships with people that could lift me higher and they are. You know so I’m actually gonna call that a tool.

Richard Matthews 39:04
That’s I think it’s probably the most powerful tool in anyone’s toolbox. It’s responsible for almost every growth and leap that I’ve made in my business over the last 10 years has been something to do with relationship building. And my contention is networking and relationship building are the same. And if you’re not using networking to actually build real solid relationships, you’re not actually doing it right. So I think we’re on the same page there. But yeah, the actually putting the time and effort into other relationships, which means like legitimately caring about the other person and where they want to go and helping them and lifting them up to help them get there. That comes back. It comes back into your business in all sorts of crazy and weird ways.

Maini Homer 39:44
Absolutely. Yeah. Yeah, I’m not a big fan of these people that deliberately go out just to build relationships to gain. I’m not that kind of person do you know. To me, it has to be genuine and it has to be real and it’s exactly what you said. It’s my duty to see what I can do to raise them up, to help them, to impact their lives without any sort of return. Do you know? It’s like what can I give?

Richard Matthews 40:10
That’s a it’s one of the things that I find really fascinating that, that in order to do relationship building, right, you have to look at someone else be like, how can I help you get what you want, right? How can I help you get where you want to go? And the only way that you can know that is to genuinely care about them. That’s right. So if it’s if you don’t have that genuine feel, if you’re going in with self interest, and you’re going with like, what am I gonna get out of this relationship? You’ll never be able to help them – help lift them up. Right, and you’re not gonna get – it’s never gonna come back. So yeah, it’s interesting the way that how that works.

Maini Homer 40:46
Definitely. And I can tell you, there’s a lot of people in business out there, Richard, that have got no idea what they’re doing.

Richard Matthews 40:55
I know which is it’s both a good thing and a bad thing because it means that you may not you’re you can look at those people who like, hey, if they’re that successful, imagine how successful I did if I just put in the work and effort they did.

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So I think I might know some of the answers to this question because you’ve alluded to them a little bit as we’ve been talking but some of your own personal heroes, right? Like Frodo has had Gandalf. Luke had Obi Wan. Robert Kiyosaki had his Rich Dad. Who were some of your heroes? Were they, you know, speakers or mentors real life, you know, authors, peers who were just a couple years ahead of you, and how important were they to what you’ve accomplished so far in your business?

Maini Homer 43:11
Okay, so obviously Tony Robbins is has been a huge influence in my life. Love, love, love Tony. He’s amazing. He really is. The journey has been interesting. It’s like Rhonda Britten. I’d like to mention Rhonda Britten’s name because she’s probably where it all started for me. Where the first seeds were planted many years ago and she has Fearless Living. She’s an American lady who’s been an Emmy Award winning author as well as she had a TV show as well back in the early double O’s, I believe. It’s just it was a mind blowing show and it should be brought back. Okay, it should come back. Yeah, and so there’s been been many people along the journey that have helped me but definitely like Rhonda, definitely Tony Robbins. Robert Kiyosaki has played a part there as well. Who else has really inspired me? Oprah, Oprah inspires me. Ellen DeGeneres inspires me. Just women who, I guess have come across those odds. And they’ve just they’ve made it through, you know, these are the women that I look up to. These are the women that you know, I aspire to be like.

Richard Matthews 44:30
So just just because you you mentioned Oprah and Ellen , have you looked at all into Taylor Swift’s story she’s got a fascinating story of going from nowhere to to being essentially the probably the foremost woman in music right now.

Maini Homer 44:47
Yeah, you know, I haven’t but I will be today. I can tell you now, check that out.

Richard Matthews 44:51
Yeah, I don’t I don’t know that she’s got a biography or anything yet, but her story from being a young lady who wanted to write her own music and you know, getting rejected by every major music label to today being, you know, the the most popular female artist who ever have lived is pretty an inspiring journey, I think.

Maini Homer 45:15
There are a lot of people out there like, you know, who have, you know, I think a lot of lot of the people that really make it do come from a life of adversity when they start. And maybe that’s really their blessing in a way, even though it’s probably one of the hardest times that they go through in their lives and certainly usually not their fault. You know, I wonder if we’re put on this path so that we can create this greatness.

Richard Matthews 45:42
Yeah, I think so. So, I want to bring it home for our listeners and talk a little bit about your guiding principles, top one or two principles or actions that you put into practice every single day that you think contribute to your success and your influence. Right, maybe something you wish you had known When you started out all those years ago.

Maini Homer 46:02
Okay. All right. Again, I’m sorry, it comes back to self-belief and self-worth. It really does. But do you know. Yeah. I mean, if you have that – if you had those skills, the confidence and that certainty, then life would be so much easier.

Richard Matthews 46:16
What do you do sort of What do you sort of sort of do practically to, to engage with that self belief and that confidence on a regular basis and to and to build it up and make sure that it’s always strong.

Maini Homer 46:28
Alright, so mine comes naturally these days, it just, it just pours out of me. That’s because of the work that I’ve done. However, for somebody that is where I was four years ago, five years ago even, it’s just about first being aware that these are the problems. Now a lot of people aren’t aware they need to work with maybe an NLP practitioner or a neurolinguistic, you know, programmer to help them discover what the actual problem is because unless you get back to the root cause, or the very first time that you downloaded this belief or this emotion, then you’re never going to be able to clear it out from your unconscious mind. Because, you know, we download this stuff before we’re seven, Richard, and our unconscious mind believes it and believes that this is what protects us. So it’s going to continue playing the patterns until you actually go back and basically put on a new record or a new computer program do you know so for someone that, you know, is where I was, and who’s flound and there’s plenty people out there that still do it everyday, they’re floundering because they don’t know the answer. Then you need to find that answer by asking for help, reaching out and asking the questions. It’s like and don’t be don’t be afraid. Don’t worry about what the mother-in-law or anyone else is going to say this is about you. This is your journey. And nobody else has to know that you’re doing this. You can keep it private. You can keep it to yourself. It’s just – but if you want to make it, if you want to live a life of more than mediocrity and get what it is that you truly want, then you must do the inner work. You must.

Richard Matthews 48:14
Absolutely I completely agree with you on that. But that does bring us to the sort of the end of our episode. So I have one last thing I do with every one of my guests. It’s really simple. I call it the HERO’s Challenge. And it’s it’s basically this: do you have someone in your life or in your network who you think has a cool entrepreneurial story? Who are they, first names are fine, and why do you think they should come share their story here on The HERO Show?

Maini Homer 48:39
Okay, so I would like for Christina. Okay, my friend who has the most phenomenal Facebook group that I have ever come across 350,000 business women and I believe she would be someone that you would be great to interview. It would be great to interview her.

Richard Matthews 49:02
Awesome. So we’ll we’ll reach out later about doing an introduction. My last question for you is, where can people find you? Right? So what And more importantly, where can they find you, Who are the right types of people to sort of reach out and say, Hey, you know what I would really like to get some help from you.

Maini Homer 49:17
Okay, so I wish to work with women who who know. Women who know that they are capable of so much more and who are prepared to do whatever it freaking takes. Those ones that have reached that point where they may know in their heart and their soul that they’ve got to do something and they’ve got to take the action. You know, I don’t have time for people that aren’t ready to eat the hay as we talked about earlier, okay, you’ve got to be ready to do this. It’s not going to be easy. It’s not an easy ride. However, if that does not scare you off what I just said. Then you’re the kind of woman that we’re here at Tall Poppies Rising to help, okay, and we can get you that help. You can find me at https://mainihomer.com/ that’s probably the easiest way and the spelling is something you’ll never forget. If it’s not, you know, it’s not the straight selling. So that’s easiest place to find me. https://www.tallpoppiesrising.com/breakthrough-fyp-00132360289 is where you’ll find my number one best selling book. And that can also be a great place for people to start, especially those who aren’t quite ready to eat the full amount of pay just yet. Start there. It’s seven bucks.

Richard Matthews 50:28
Awesome. Thank you so much for coming on the show, Maini. I really appreciate the time and the conversation. Before we wrap this up and hit that stop record button, you have any final words of wisdom for the audience?

Maini Homer 50:41
Just do it. I’m sorry. Take it from Nike, but just seriously, just take the action you need to take, ask the questions, get the help, do whatever it is that you need to do to get what you want. Life’s too short not to. Go for it. Do it.

Richard Matthews 50:57
Awesome. Thank you very much, Maini.

Transcribed by https://otter.ai