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Episode 068 – Gina Horkey

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #68 with Gina Horkey – Helping Entrepreneurs Find Kick-Ass Virtual Assistants!

Gina is a married millennial momma of two precocious kids from Minnesota. She is the founder of the Horkey Handbook – a website geared towards helping others find or become kick-ass virtual assistants.

Her background includes making a living as a professional writer, online business marketing consultant, and a decade of experience in the financial services industry.

Here’s just a taste of what we talked about today:

  • Becoming an expert at finding kick-ass virtual assistants.
  • Determine which parts of the business you can hand off to your VA so you can focus on your zone of genius.
  • Jumping to full-time entrepreneurship from corporate life in a smart manner.
  • Entrepreneurship has always been flowing in Gina’s veins.
  • Infuse content with a lot of examples and stories so your audience feels like they are learning from a friend.
  • Empathy drives really well into being a great teacher.
  • Business growth despite letting go of the reigns for a full month.
  • If you want to grow your business, you cannot wear all the hats.
  • Manage a successful organizational structure even if you only have a single-person staff.
  • Fear is a major factor that can hold you back as a business owner.
  • Reposition yourself to become the solution for the entrepreneur in need.
  • Hire someone and teach them about your business. Take the time to introduce your V.A. to your business.
  • Highlight student success stories to motivate the rest of your audience.
  • Each student story is important. Be invested in your audience’s success.
  • No risk; no reward.
  • It’s gold to have a professional who knows how to work remotely.
  • Most V.A.s have this inaccurate idea that they need to be available on regular business hours but that is not the case for most clients. Most clients need customer service via email or social media.
  • Try to keep things simple. Sometimes your tools can go out of control.
  • Building and documenting SOPs is essential for any business.
  • Discover which part of your business you can assign a fresh and entry-level VA to handle and which parts should be assigned to a high-level VA.
  • The thing that needs to change in American Culture is this idea that work comes first.
  • Life is not about money and material things. It’s about people and experiences.
  • Comparison kills contentment.
  • Hiring help is the best way to scale up.

Recommended tools: 

The HERO Challenge

Today on the show, Gina Horkey challenged Hailey Thomas to be a guest on The HERO Show. Gina thinks that Hailey is a fantastic interview because she is an alumna on Gina’s Virtual Project Management class. Gina believes that Richard and Hailey will geek out on all things process related.

She has started another business that flopped but she learned a lot about positioning from that experience. Hailey is a Virtual Assistant turned podcaster turned course creator! She has some amazing stories to share on The HERO Show.

How To Stay Connected With Gina Horkey

Want to stay connected with Gina? Please check out her social profiles below.

Also, Gina mentioned the following items on the show. Check out each item using the links provided.

Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers Work Less Make More by James Schramko

With that… let’s get to listening to this week’s episode…

Music: https://www.purple-planet.com/

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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