Episode 051 – Dillon Hill

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Automated Transcription

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Richard Matthews  

Hello, and welcome back 

 

to The HERO Show. My name 

 

Is Richard Matthews and I am 

 

On the line with Dillon Hill. Dillon, 

 

Are you there? 

 

Dillon Hill  

I am. Hi.

 

Richard Matthews  

Glad to have you here. 

 

Glad we figured out 

 

The microphone stuff 

 

Before we got the recording going. 

 

Let me take a couple of seconds 

 

And just introduce you. Should be fairly quick. 

 

Dillon, you are a documentarian 

 

Who works with cancer patients 

 

To help them build their bucket lists, 

 

And tell their stories 

 

And really helped them out 

 

With their cancer. I’m curious, 

 

What is it that your business 

 

Is like now? What is it 

 

That you do? We’ll talk a little bit 

 

About how you got there?

 

Dillon Hill  

A couple months ago, 

 

My little brother came up 

 

With a hashtag, that I think 

 

Nicely encompasses 

 

What I’m trying to create, 

 

(Hashtag) live for another. 

 

That kind of hits two fronts. 

 

It’s just about trying 

 

To be a good person, 

 

And trying your best, 

 

And doing what you can 

 

To be a good person, 

 

And help each other out. 

 

That’s manifested 

 

Into a documentary series 

 

Where I help cancer patients 

 

And I help strangers experience, 

 

Hopefully, profound incredible 

 

Moments. Whether that’s meeting 

 

A cheetah or breaking the world record. 

 

The whole spectrum of fun stuff.

 

Richard Matthews  

That’s really cool. How did this happen 

 

For you? How did you get 

 

Into the space of wanting 

 

To help cancer patients

 

Check off their bucket lists? 

 

Dillon Hill  

It was a very personal experience. 

 

In 2017, a friend of mine, 

 

We have been friends since elementary 

 

School. Since we were 10.

 

He was re-diagnosed with cancer; 

 

Originally diagnosed in fifth grade. 

 

This time, it was a terminal prognosis. 

 

The doctors gave him about a year 

 

To live and I was one 

 

Of the first people he called. 

 

He told me that he had

 

That timeline. Naturally, 

 

Hearing that is not an easy thing 

 

To hear. I slept on it. Thought 

 

About it for a little bit. 

 

If this is our last year. If in 365 days 

 

From today, you won’t be here 

 

With me. Let’s make sure 

 

They’re good days. We came up 

 

With a bucket list. Essentially, 

 

I dropped out of college 

 

And we started working 

 

On that bucket list. We threw together 

 

A really haphazard YouTube video. 

 

Basically, explained our friendship, 

 

Our story, and our idea of, “We’ve got 

 

A limited amount of time. 

 

We want to experience something 

 

Incredible.” We posted that, 

 

And within 24 hours, it had half 

 

A million views. Within a month, 

 

We were getting booked on talk shows. 

 

We met a bunch of famous people. 

 

We did—the example I always give 

 

Is backflips and helicopter, as a 

 

Ridiculous experience. Incredible moments 

 

That people helped make possible 

 

For us. That became our life. 

 

We tried to keep up the momentum 

 

As best we could. Try and tell like, 

 

If we are meeting Danny DeVito 

 

That impacted us in this way. 

 

And just trying to tell the story 

 

Of how these opportunities 

 

Were deeply impacting us 

 

More than just: here’s a photo. 

 

Thanks for helping. But no, 

 

These have been childhood dreams 

 

Of ours for the length 

 

That we’ve been friends. Eventually, 

 

The timer was always kind of ticking. 

 

Eventually, we came up 

 

With what we wanted 

 

To break a world record for.

 

Number four on our bucket list 

 

Was to break a world record. 

 

We had been thinking about it 

 

And, eventually, we decided 

 

We wanted to try and break the record 

 

For most bone marrow donor 

 

Sign-ups in one day, because 

 

My friend he had leukemia. 

 

Bone marrow donations were the way 

 

To beat cancer. It was a numbers game. 

 

We thought we would just increase 

 

The statistics, until it worked out 

 

For us. We came up with something 

 

Called Lemons for Leukemia 

 

Was a social media campaign. We did. 

 

We ran that. We, basically, asked 

 

Our audience, “Guys, help us break 

 

This record.” So, we did. It actually 

 

Ended up in total, over 11,000 people 

 

Signed up because they heard our story. 

 

It turns out that one of those people 

 

That watched our videos, 

 

They were a match. They actually 

 

Were able to donate their bone marrow 

 

To my friend. And, essentially, 

 

It sounds crazy, save his life. 

 

It was just a such an amazing experience 

 

That I thought, “There’s still more stories 

 

To tell. We’re not the only people 

 

Who deserve these moments. 

 

What if we can create that peak 

 

And those amazing opportunities 

 

For other people?” So, I’ve made it 

 

My full time gig to try and continue 

 

Telling those stories 

 

And making experiences, 

 

Like what we had, possible 

 

For other people.

 

Richard Matthews  

That’s an incredible story. It’s, maybe, 

 

Even better that it worked out 

 

To save your friend’s life. 

 

He said he’s currently in remission?

 

Dillon Hill  

He is. He’s doing very well.

 

Richard Matthews  

That’s awesome. I mentioned before 

 

We got on the call, my mom’s also 

 

In remission from leukemia. That’s a—

 

I still remember the day 

 

I got that phone call. It hits really hard 

 

When they’re like, “I’ve got leukemia. 

 

And there’s a pretty good chance 

 

I may not make it through this.” 

 

That’s not a fun call. But here we are, 

 

15 years later. My mom’s happy 

 

And healthy. And in remission as well. 

 

Been there. Didn’t get to go 

 

Meet Danny DeVito, because of it.

 

Dillon Hill  

That was definitely 

 

An uncommon experience.

 

Richard Matthews  

That’s really cool. Tell me, how 

 

Did you make this transition 

 

From helping your friend and creating 

 

All these cool experiences 

 

Into: I think I could turn this into 

 

A cause-focused business 

 

That’s actually working to help 

 

And make an impact on other 

 

People’s lives. How did you make 

 

That transition?

 

Dillon Hill  

As far as with our audience, 

 

The transition is I’m actually kind of 

 

Proud of it. It was a very incredible 

 

Experience. When we found out 

 

That he had a match, we didn’t 

 

Tell anyone. Only my parents knew, 

 

And his parents. We kept that 

 

Really tight-knit secret. Essentially, 

 

Behind the scenes, we worked 

 

On a full-fledged documentary 

 

Explaining exactly what happened. 

 

We even booked a screening 

 

At a local theater. We wanted 

 

To show people. We wanted 

 

To announce it on stage and say, 

 

“He found a match.” We came up 

 

With the idea of: what if we use 

 

That as an opportunity to say 

 

That it’s not over. So, the name 

 

Of our documentary was, 

 

“How We Lived It.” At the end of that, 

 

Almost kind of in Marvel, 

 

And credit scene style, we had 

 

Lexi who’s a girl with stage four Sarcoma. 

 

We had her come on to the screen 

 

And say, “Now, I’m living it.” 

 

We showed clips that we had already 

 

Recorded of some of the bucket list 

 

Items that we helped her with. 

 

It was an incredible experience 

 

Of a one-two punch to the audience 

 

There in the theater. We said, 

 

“It’s his life is safe.” And then, 

 

We hit them with 

 

The left hook. Also, it’s not over 

 

Yet. We’re helping other people. 

 

But as far as that decision, 

 

It just seemed we were always 

 

Very grateful. We never really felt 

 

Like we deserve this. It was always weird 

 

To experience what we experienced. 

 

I think the natural conclusion, 

 

The natural response to that was, 

 

“Let’s give it to someone else.” 

 

As all these gifts and opportunities 

 

Were coming to us. It just 

 

Seemed natural to say, 

 

“We can share this.” You, as a community, 

 

Have given us hundreds of once 

 

In a lifetime moments. Of course, 

 

We can spare 10. Let’s figure out 

 

How we could do that. We didn’t really 

 

Think about it much. It just made sense. 

 

So, we went for it.

 

Richard Matthews  

My next question for you 

 

Is just in line with—one 

 

Of the things we talked about 

 

On the show all the time, 

 

Is that the world: it’s made go 

 

Round by entrepreneurs. 

 

By people who are willing 

 

To figure out ways to improve 

 

Their lives, and improve the lives 

 

Of those people around them 

 

By coming up with products 

 

And services that help serve 

 

Other people. That’s how 

 

We define a hero, in a sense. 

 

It’s really interesting to me 

 

That you’re using storytelling 

 

As a service to help people 

 

To defeat cancer, which I think 

 

Is really cool. I’m curious, 

 

In your business, as 

 

The entrepreneur hat of: 

 

Here’s what I’m doing 

 

And here’s how it’s going to 

 

Both pay for me to put food 

 

On the table and help people 

 

Defeat cancer. What do you 

 

Think your superpower is? 

 

What is it that you really are 

 

Offering this world?

 

Dillon Hill  

That’s a very good question. 

 

I think that it’s definitely 

 

Not a lucrative business. It’s—

 

Richard Matthews  

It’s not gonna make you 

 

A yacht-buying celebrity.

 

Dillon Hill  

Definitely not. There’s much more 

 

Fulfillment in my case than that. 

 

That’s something that’s been 

 

Really hard too. It’s like, 

 

“This is incredibly emotionally 

 

Stimulating, but sometimes 

 

Reality hits,” and that has been 

 

A struggle. As far as I think 

 

The business model, itself,

 

Gives us a lot of opportunity. 

 

That’s just monthly subscription. 

 

People are really passionate 

 

About what we say. They’re willing 

 

To support us monthly. 

 

That really helps. That means 

 

That we can work on things 

 

Behind the scenes. Maybe, 

 

Save up for a couple months 

 

And do something big. 

 

That kind of works with how 

 

I’m pushing through this 

 

And why I focus on this. The superpower, 

 

I think, is I’m just not afraid 

 

Of my ridiculously stupid ideas. 

 

I think a lot of people, 

 

They have an idea. Immediately, 

 

They say, “That’s not going 

 

To work for X-Y-Z.” I had 

 

The idea of dropping out 

 

Of college for my friend, 

 

And I’ve experienced 

 

What the pay-off can be. Now, 

 

I know that when I have 

 

Those big ideas; many cases 

 

They are ridiculous. 

 

In some cases they are stupid, 

 

But they can lead to incredible 

 

Things. I just try and give it 

 

A shot, anyway. In some cases, 

 

It’s not possible to give it 

 

A shot because my ideas 

 

Are a little too big. But I like 

 

To try it and just go for it. 

 

You learn a lot that way.

 

I think that part of what we say 

 

In the storytelling is that 

 

Experience is that, “We’re going 

 

To try this. It might not work, 

 

But we’re going to try it. 

 

Here’s what we learned.” 

 

When it does work, “Here’s how 

 

That impacted us.” Giving things 

 

A try and and just doing your best 

 

To keep your head up 

 

When it doesn’t go well, 

 

And reflecting on when it does 

 

Go well. Reflecting on 

 

How important it was to have 

 

Experienced that; done that.

 

Richard Matthews  

I think it’s a really powerful 

 

Lesson a lot of entrepreneurs 

 

Have to learn. You have to take 

 

The step or you have 

 

To do the thing, and not 

 

Talk yourself out of it because 

 

What is that—saying, 

 

You miss 100% of the shots, 

 

You don’t take. If you take some 

 

Of the shots, you’ll hit them. 

 

In your case, doing backflips 

 

And helicopters. And breaking 

 

World records. If you never took 

 

The shots, you never would have 

 

Taken them. And it ended up, 

 

Actually, leading to saving 

 

Your friend’s life, which is incredible. 

 

I know I’ve experienced a lot 

 

Of the same things in my business 

 

Where it’s like, I dropped out 

 

Of college to start a business. 

 

I asked my wife to marry me 

 

Out of—we hadn’t even been dating. 

 

Who knows 10 years later now, 

 

Or going to be 11 years, 

 

Actually, tomorrow. 

 

Dillon Hill  

Congratulations.

 

Richard Matthews  

Thank you. You take the shots, 

 

And sometimes they work. 

 

Sometimes, they don’t, 

 

But you have to just go for it. 

 

And make something happen.

 

Dillon Hill  

There’s a lot of that.

 

Richard Matthews  

One of the things my dad 

 

Used to tell me was: if you wait 

 

Until you’re ready; 

 

You’ll never do anything.

 

Dillon Hill  

There’s some prep. Things are hard. 

 

So, you try to plan it all. Then, 

 

You realize, “Wait, but I could 

 

Do this.” Then, you’re always—

 

Richard Matthews  

Sometimes, you just have 

 

To go out and do it. And the process 

 

Of doing things, actually, makes 

 

You ready for the things 

 

That you’re doing or what’s actually 

 

Going to come down the pipe. 

 

It’s really cool. When it comes 

 

To growing this type of a business,

 

Where you are. If I’m understanding 

 

The business model correctly, 

 

You are, and for our listeners 

 

So they understand what it is 

 

You’re doing, you have a series 

 

Of videos that you’re doing 

 

That’s probably being supported 

 

By viewership. Maybe, through 

 

Patreon or something like that 

 

On YouTube. And the content 

 

Is working with cancer patients 

 

To help them achieve bucketlist 

 

Items. Is that the 20,000 foot view 

 

Of the business model?

 

Dillon Hill  

Pretty much. That’s pretty 

 

Spot on.

 

Richard Matthews  

Cool. I actually think that 

 

It might just be a year 

 

At the beginning. 10 years from now, 

 

When you’ve been doing this 

 

And you’ve become famous for it. 

 

You might be a yacht-buying 

 

Celebrity. But in terms of, right now, 

 

When it comes to growing 

 

This business and actually doing 

 

The work on a daily basis. 

 

The other side of your superpower, 

 

The ability to just take the shots 

 

When they come, would be 

 

The fatal flaw. Something 

 

That you think is holding you back. 

 

Superman has his Kryptonite. 

 

What’d you say something 

 

That’s holding you back 

 

In growing this business. 

 

In growing the impact that it has, 

 

And how have you been 

 

Dealing with that?

 

Dillon Hill  

That’s something. Just the concept 

 

Of trying to understand that 

 

Has been a big struggle. 

 

There’s been a lot of bumps 

 

In the road. I’ve been trying 

 

To understand. Most of it is chance, 

 

Bad luck, or whatever it might be. 

 

But what aspect is my doing?

 

Or how could I have anticipated it?

 

Or responded better? I’ve been thinking 

 

A lot about that. I think, really, 

 

Because it is a small business 

 

Because there’s not a team of people.

 

There’s not 35 people working on this. 

 

It’s a very closely aligned 

 

Between my personal thoughts, 

 

Motivations, opinions, and the story 

 

We’re telling. Or how we’re communicating it. 

 

All those different things. 

 

I think a big thing for me,

 

Is just having people⁠—is being 

 

Almost insecure of my ideas,

 

In a way. Which is almost 

 

The same answer as my power. 

 

Because I have really big ideas 

 

And I’m like, “I’m ready to do this.” 

 

But then, of course, because 

 

They are big ideas, you start to think, 

 

“Is this something that can work out?” 

 

You really don’t—you kind of miss it 

 

In a way. One thing that happens 

 

To us a lot is there’s a lot of moments 

 

That happen behind the scenes 

 

That I think are really pivotal 

 

To the story that we’re telling. 

 

I always tell people when I’m working 

 

With contractor, videographers, and things, 

 

“We’re not just a team 

 

At Make A Wish. We’re not making 

 

A marketing video. The fact is, 

 

I met you a week ago on Craigslist, 

 

But you’re willing to help out here. 

 

We’re strangers, but yet 

 

We’re coming together to do 

 

Something incredible for someone else.” 

 

That’s what we need to capture. 

 

There’s a lot of things that are happening 

 

Behind the scenes in that way. 

 

Good example is, we recently held 

 

A fashion show for Lexi, the girl 

 

We’ve been helping for the longest.

 

She wanted to walk a runway. 

 

I said, “We’re not just going to get you 

 

On some random runway. We’re going to produce 

 

Our own fashion show.” And there were a lot 

 

Of incredible things that happened on the stage. 

 

But there are even more interesting things 

 

That were happening behind the scenes.

 

Because we like to surprise her we didn’t tell her 

 

What was happening. She didn’t come dress 

 

Wearing the right things. In the middle 

 

Of the fashion show, we actually had to run her 

 

Across the street to buy some jeans

 

So that she can match the outfit that we had 

 

For her. Basically, my weakness in that case 

 

Was I was so stressed and just so worried 

 

About the big idea, which was the fashion show, 

 

That we didn’t capture that silly moment. 

 

The behind the scenes. I think, the potential impact 

 

Of the story is lost, sometimes. 

 

Because I just do things. I don’t plan it 

 

In the right way. I think there’s a balance 

 

To be had there. And I think I’m leaning 

 

A little bit too far one way.

 

Richard Matthews  

My curiosity, in light of that, is⁠ 

 

From a business perspective, you have 

 

A customer. And you have your product. 

 

I’m curious, how do you think about that? 

 

Do you think of your Patreon subscribers 

 

Or your viewers as your customer? 

 

And the people that you’re helping are 

 

The product. Their story is the product 

 

That you’re serving to your customer? 

 

Or do you think of the people 

 

That you’re helping, like Lexie and your friend,

 

As the customer? And the storytelling is just 

 

A benefit that the people 

 

Who support you⁠—? I’m just curious, 

 

What the mindset is?

 

Dillon Hill  

I, personally, and from a business perspective, 

 

I see the videos, the content, 

 

As the most important thing. I would say that 

 

That would be the product, and the customers 

 

Would be the people that watch it. 

 

Some people watch it, and they don’t support us, 

 

Financially. But just having those people there, 

 

They help us. It’s a unique dynamic 

 

That I don’t think a lot of businesses might⁠—

 

Richard Matthews  

They don’t have to deal with that.

 

Dillon Hill  

But these people that watch, 

 

They might just be an eyeball. That eyeball 

 

Is the person that could retweet 

 

Something. That’s how we met 

 

Danny DeVito. A certain somebody 

 

Took our photo and then tweeted that at Danny.

 

That’s how we met. We have this⁠—it’s not just 

 

The financial customer. It’s also 

 

The community aspect of it, which is

 

A really weird dynamic. But it helps this weird

 

Snowball effect that we need 

 

To continue growing. The more people 

 

That are just watching, and sharing, 

 

And engaging. The more 1% 

 

Of people contribute financially. 

 

Then, we can go to Hawaii. And we can tell 

 

An incredible story of Lexi going to Hawaii. 

 

Then, we can create better content. 

 

It’s this really interesting dynamic. Maybe, 

 

It’s because I dropped out of college. 

 

And I don’t completely understand the dynamic, 

 

But also I just think it’s a really unique model. 

 

But without the financial support 

 

Of the people watching the content, 

 

It would definitely not be possible.

 

Richard Matthews  

That’s really interesting. I’m curious.

 

It’s an interesting model that you’re gonna 

 

Have to really play with how you grow it. 

 

It’s not something that⁠—it’s not going 

 

To be receptive to direct response marketing 

 

Where you can just advertise it 

 

And get more sales. That kind of thing⁠

 

A normal business could do. It’s almost like 

 

You have to rely on the organic growth 

 

Of what you’re doing. If people saying 

 

“You guys should support this,” and whatnot, 

 

It’s almost like a blend between a non for profit 

 

And a regular business. Like, there’s no business.

 

Dillon Hill  

The model that is kind of stuck 

 

In my mind is small production studio models. 

 

If you go to a large studio, they have money 

 

In the bank. They just pay 

 

To make content that way. 

 

If you go to a medium studio; they have 

 

The context to call somebody up and get 

 

A million dollars in investment. 

 

The small studios, they have their audience,

 

They have their community. It’s an integrated 

 

Experience. Where you’re not going 

 

To necessarily make a financial⁠—. But you know 

 

This is a small production studio is going 

 

To create something that affects you. 

 

Looking at small studios like that. Most would be 

 

Producing movies and things like that. 

 

It’s kind of similar to that. 

 

Where, traditionally, if someone 

 

Were to engage with the business, it’s because 

 

They get value out of it. Our value 

 

Is less of a physical product. Less of 

 

A convenient service, and more of⁠—there are 

 

Physical perks⁠—but largely, it’s the emotional value. 

 

The fact that a lot of people, they contribute 

 

To us because they appreciate 

 

The two way communication. The candid 

 

Communication. And in the same way 

 

You donate to a charity; they donate 

 

To us because they can see 

 

What’s happening and they feel involved. 

 

It’s sort of like a 50/50. It’s almost paying 

 

To be a part of something. Which still 

 

Doesn’t elaborate the model. It’s unique. 

 

It’s fascinating. I still don’t completely understand. 

 

Richard Matthews  

You definitely have something cool 

 

Going on. It has the makings of one 

 

Of those things that you feel could be 

 

A cultural force as it grows. 

 

Dillon Hill  

I definitely wish. That’s a big thing. I think, 

 

One thing that I’ve been 

 

Trying to communicate more through the content 

 

Is the fact that I’m not some prophet. 

 

A lot of people, they tell me how inspiring I am. 

 

Incredible.  “That story; that’s so brave of you.”

 

And what I try and communicate is I’m no better than you.

 

You’re sitting at home. Maybe in your boxers, right now,

 

Watching this video. But just because I’m hanging out 

 

With a cheetah doesn’t mean you can’t do that. 

 

Or just because I’m the one showing me help a cancer patient. 

 

This could be you in front of the camera. 

 

You gotta believe in yourself and 

 

You gotta just go out there and do it. 

 

Actually, the video I’m working on right now. 

 

Lexi wanted to visit a children’s hospital. 

 

That was one of the things on her bucketlist. 

 

And that in itself has a beautiful story. She had people come

 

Into her and that was an escape opportunity. 

 

And so she wants to reciprocate that to the world. 

 

But we put our twist on it. 

 

And we actually went to GameStop, 

 

And we spent $10,000 at GameStop 

 

Buying a whole bunch of consoles. 

 

We took, I think it was 22 Nintendo Switches and Xbox Ones. 

 

And we got those and we took a couple of those items

 

To a children’s hospital with Lexi. 

 

So, Lexi was able to dump this bag of video games 

 

On this kid’s hospital bed and 

 

He was able to pick out which games he wanted. 

 

And then we left them there and made a donation to him, 

 

Which was incredible. But in that video, it’s a challenge. 

 

We’re challenging our audience. Literally, the challenge is,

 

“Email me, tell me your phone number and address.

 

And we will coordinate a visit to your local children’s hospital.”

 

So, you just saw the payoff of what Lexi experienced. 

 

Let’s do that in your town. I’m offering to fly out 

 

To these people. And of the 20 video game 

 

Consoles that we have. Let’s donate them to⁠— 

 

I’m in California, we can go to Florida, 

 

We can go to Georgia. All these places.

 

Let’s do this together. Like you were saying, 

 

It’s not just watching something. 

 

We can really make it better. 

 

Just because there’s a screen between us, 

 

Doesn’t mean we can’t experience something 

 

This deep. At least that’s the idea. 

 

We’ll see if it works out. 

 

Richard Matthews  

It sounds like it’ll work out. I’m gonna move on. 

 

Talk a little bit about your driving force. 

 

This is the thing you fight for. 

 

Spider-Man fights to save New York.

 

Or Batman fights to save Gotham.

 

Or Google fights to index and categorize 

 

All the world’s information. 

 

What is it that your company is fighting for? 

 

Dillon Hill  

A lot of people⁠—there’s two sides 

 

Of the feedback spectrum. A lot of people they⁠—

 

Like I was saying, they say that I am, like Mr. Rogers 

 

Or something. And I’m entirely wholesome 

 

In doing this for the betterment of society. 

 

The other side is people who tell me that 

 

I’m pointing a camera at me doing these things 

 

For validation. And to show how cool I am. 

 

Things like that. I wish I was either one of those sides.

 

But, really, it’s this really complicated⁠—

 

Richard Matthews  

In the middle ground. 

 

Dillon Hill  

And a friend of mine said this 

 

A couple days ago. It’s really stuck with me. 

 

We make content not to be noticed 

 

Or validated, but to be heard. 

 

I think that’s what drives me. I think that⁠—

 

I was saying, I’m a normal guy. Honestly, 

 

I would consider myself a little bit below average. 

 

As a kid, I would watch YouTube and I would 

 

Watch all these people online. The internet, 

 

These screens were the community for me. 

 

It was my way to communicate things 

 

That I couldn’t communicate to my family, 

 

To my friends, to my peers. And I’m an introvert. 

 

So, this is sort of my bubble. I think I want 

 

To tell people that, “You can do this,” in a way.

 

When I was a kid, I would spend a lot of time on⁠—

 

Googling: how to find out if a shirt fits.

 

Or what’s a good haircut for my face.

 

Things like that, where I would use the internet 

 

To try and improve myself. I kind of want 

 

To see ourself as that. As: someone’s going 

 

Through a time in their life where 

 

They don’t understand who they are;

 

What they’re supposed to be doing. 

 

Maybe we can provide the answers. 

 

I think that’s what drives me forward. 

 

I feel like I’ve learned a lot and I want to communicate that. 

 

It’s somewhere in the middle. 

 

It’s kind of greedy, but at the same time⁠—

 

Richard Matthews  

What’s interesting is if it was entirely 

 

Just you wanting to be Mr. Rogers

 

And cool and pretty and happy; 

 

You wouldn’t have the monetization abilities 

 

To actually put together an audience. 

 

Then, spend $10,000 on video games 

 

And drop them on a kid’s bed at a⁠—

 

It has to be in the middle in order for it 

 

To do what you’re doing.

 

Dillon Hill  

We’ve met with a lot of people who run charities and 

 

People that they’re like, “You should be a charity.”

 

Then, when I explained things like that, 

 

They realized why that structure wouldn’t work

 

Because we couldn’t⁠—I don’t care 

 

How good of a salesman I could dream of being.

 

There’s no way I can convince a board of people that 

 

We need to spend $10,000. It’s part of the video.

 

I think part of the beauty is just the ridiculousness 

 

Of what we’re doing. I think that part of that 

 

This is a beautiful example of that. 

 

Has to be self-motivated. This map⁠—

 

I was recently dumped. Going through a breakup. 

 

I came up with this idea of a lot of people, 

 

They make this particular content where they throw 

 

A dart at a map and they they travel to that location. 

 

I came up with the idea of: What if I throw a dart 

 

At a map. I go wherever it lands, but I can’t leave 

 

That place until I achieve two things. 

 

Number one is to make a lifelong friend. 

 

That’s a super personal goal. I’m being selfish in that regard.

 

I want to work on my own things to achieve that. 

 

Number two, I want to change someone’s life. 

 

That’s like the exterior goal. I want to be able to go to 

 

A completely new place and be able to help someone else. 

 

I couldn’t convince a board to pay for a flight to⁠—

 

Don’t want to spoil it but where I’m going. 

 

It’s this nice combination of: I do want to have

 

An open positive impact on strangers 

 

And people who need it. But at the same time, 

 

What if we can use that to improve 

 

My very flawed self. It’s a really interesting dynamic, 

 

For sure.

 

Richard Matthews  

I don’t know how you got dumped 

 

When you’re doing the kind of things you’re doing. 

 

Dillon Hill  

Well, thank you. It’s definitely been 

 

A question of mine, but that’s okay.

 

Richard Matthews  

We all go through those things. 

 

I actually⁠—that’s one of the bucketlist things 

 

I’m currently working on in my life. Is we’re hitting 

 

All the states in the US. We’re currently, on in our travels,

 

 We’re on state number 22, I think?

 

Dillon Hill  

Nice, almost halfway there.

 

Richard Matthews  

Almost halfway there. We’ve been traveling 

 

For two and a half years and I’m sitting outside 

 

The Puget Sound, right now. I can throw a rock 

 

Into the, I guess, it’s the ocean.

 

Dillon Hill  

What’s your place you’ve been so far?

 

Richard Matthews  

Couple of places. I am in love; head over heels

 

In love with Yosemite. I could stay there forever 

 

And ever. It’s like another world 

 

That you could just go and visit. I don’t know 

 

If you got any other people on your list that have

 

Yosemite on their bucket list.

 

Dillon Hill  

We took Lexi there last year, actually. 

 

Richard Matthews  

You’d convince them it’s amazing. 

 

Anyway, Yosemite’s on my list and 

 

As far as little towns, I really liked this area 

 

Up in Washington. Around the Puget Sound. 

 

I really liked a little town outside of Houston 

 

Called … of Texas, which is really cool. 

 

Dillon Hill  

Interesting.

 

Richard Matthews  

And then Southern California is my hometown area. 

 

So I grew up in Temecula. I love that place.

 

Dillon Hill  

That’s cool.

 

Richard Matthews  

I wanna talk a little bit about some practical things. 

 

Some actual tools and stuff that you’re working with. 

 

We call it on the show, we call it your heroes tool belt.

 

Maybe you got a big magical hammer like Thor. 

 

Or a bulletproof vest like your neighborhood 

 

Police officer. Or maybe you just really love 

 

How you organize things in Evernote.

 

Some of the practical tools you use 

 

To make your product. In this case, 

 

Your storytelling a reality. Is it a

 

Particular camera gear, calendar software, 

 

Something that you couldn’t live without 

 

To do what you do.

 

Dillon Hill  

I wish I was organized so I can provide an actual

 

Tangible example but I’m terrible at organization. 

 

I guess, I’m glad I brought up the breakup because 

 

That’s introduced a whole new dynamic for 

 

How I deal with things and how I manage this. 

 

I think that with the things that we’re producing, 

 

There’s room for the ups and downs. 

 

I think that’s really important for me. 

 

One of the things we try and communicate is that 

 

You’re not always going to be really happy. 

 

There’s times where you’re going to be really sad. 

 

But what you need to do is pull to that middle ground.

 

Where when you’re really sad you can acknowledge the ups.

 

And when you’re really high, you acknowledge

 

“This isn’t going to last forever. Let’s appreciate this.” 

 

I think that that’s something that keeps me going. 

 

That’s something I draw upon a lot. 

 

Sometimes it’s hard to do that 

 

But I think what I’ve been trying to use as

 

My superpower, recently. My magic tool 

 

Has been drawing upon what I’ve accomplished.

 

When things are getting really hard

 

Or you’re feeling you can’t do something. 

 

I think what I’ve been doing is looking back and saying, 

 

“We literally save someone’s life with our crappy 

 

YouTube videos.” It’s incredible.

 

Right now, I’m upset that I’m having trouble 

 

Editing this particular section 

 

But we’re going to figure it out. 

 

We’ve done this before. It’s going to be okay. 

 

I think motivating through past experience

 

Is really big to me. Also, imagining the end goal 

 

With my ideas that usually ends up as, 

 

“That’s a really big idea. Let’s just throw stuff 

 

At the wall until it works.

 

Let’s just keep going, eventually it’ll work. 

 

If not, we’ll use the failure for another idea to work 

 

While we’re continuing to try.”

 

I think just forgiving and just being patient. 

 

Like I said, I wish I used Google Calendar 

 

And can call upon that. It’s much deeper 

 

Than that. But that’s the curse of being 

 

A storyteller is really stuck in your head.

 

Richard Matthews  

I’m in the process of working on a book 

 

About our travels, because we keep getting asked 

 

To tell our story about what we’ve done. 

 

One of the things I keep coming back to 

 

In the storytelling process is⁠—I’m just

 

Gonna ask you this because I’m curious 

 

Of your opinion⁠—this idea of contrast. 

 

You mentioned the times when you’re really 

 

High or when you’re really low.

 

One of the things that I’ve noticed 

 

That I really, really like about the traveling lifestyle 

 

That we live⁠—a lot of people, the reason 

 

They want to tell the story is they’re like, 

 

“We want to live vicariously through you.”

 

That’s sort of what you’re doing. You’re helping 

 

Other people live and have a cool impact 

 

By the stories you’re telling. 

 

One of the things that’s really keeps coming up 

 

Again and again, when I’m trying to write 

 

The story is the idea that is 

 

That contrast is what makes life interesting. 

 

If you are ever doing photo editing or video editing, 

 

One of the things that I know 

 

As a professional photographer 

 

Is you look for contrast. Light … in the photo 

 

And dark places. And textures, differences in texture, 

 

And all these things. That’s what makes a photo 

 

Interesting. What I’ve noticed is 

 

That translates directly 

 

Into what makes a life interesting. 

 

What makes a story interesting 

 

Is the contrast between 

 

When one day you are sliding off of a waterfall in Yosemite

 

Into a 40-foot pool with your kids 

 

And jumping off a cliff. The next day, you’re sitting 

 

On the side of the road crying because your engine

 

Broke down and you’re just mad at the world,

 

Kind of thing. That kind of stuff. 

 

It’s the the contrast between one and the other 

 

And the contrast between things like, 

 

Today’s just a normal day. We’re just sitting down 

 

And having dinner and going through

 

Our normal routine and doing those things. 

 

Normal days that everyone has and other days are, 

 

You’re out on a ferry driving the Puget Sound 

 

And seeing whales. There’s that contrast 

 

That makes your life interesting. 

 

I’m curious if that’s something 

 

That you’ve noticed in storytelling. 

 

Is how important having the whole slew 

 

Of experiences⁠—good, bad, normal⁠— 

 

Affects the storytelling. 

 

Dillon Hill  

Absolutely. That’s probably the biggest thing for me.

 

Honestly, I think is that contrast⁠—there was 

 

This one video I’m really proud of,

 

Where I was walking on stage to accept an award, 

 

On behalf of⁠—basically an award 

 

Because we had broke the world record.

 

It was from the Bone Marrow Registry.

 

They flew us out to Minneapolis. They played 

 

This video of our story. Then, they called us 

 

On stage to accept this beautiful glass award

 

Sitting over there. I was walking on stage 

 

And I started to talk and I couldn’t even get 

 

One word out. I just broke down crying 

 

Because it was so intense and these people 

 

On stage with me and the people in the audience, 

 

They all kind of assumed that I was emotional 

 

Because of the story with my friend. 

 

But what was kind of going through my mind 

 

And the way I communicated it in the video 

 

Was that this is a really high, this is incredible. 

 

I got a standing ovation in front of hundreds of people 

 

For what we did but what they don’t see 

 

Is all the things that were happening 

 

In the background. Practically, in that video, 

 

I cut between me onstage crying 

 

For a very long time and not giving 

 

My speech, at all. Then, cutting 

 

Between these clips of these moments 

 

That were kind of, in that case, they weren’t downs,

 

But they were the contrast of that. 

 

They were these⁠—almost like simple pleasures, 

 

These memories that were way less complex. 

 

They were way less extravagant. 

 

But I was contrasting it between them, visually. 

 

And that’s something that I constantly think about

 

When we’re going through this incredible moment.

 

Let’s look back and when did we feel differently 

 

Than this? How is that different than now? 

 

And those moments are impacting how we act right now. 

 

And so, you explaining your concept of contrast, 

 

I completely agree. That’s what makes it interesting. 

 

That’s what makes it worth telling, I think.

 

Richard Matthews  

And it’s an interesting thing, as a storyteller, 

 

Is to figure out how do you tell the story of that contrast? 

 

In my case, I’m working on writing it. 

 

And figuring out what parts of the story 

 

Actually are important. If I just went, 

 

From high to high, to high, to high. 

 

That’s not reality. It’s not an interesting story 

 

And it’s not the way it played out either. 

 

I think as storytellers, sometimes, 

 

We have the propensity to want to be like, 

 

At least with social media⁠—social media 

 

Has this idea of social media is this 

 

Cool front that you show everyone. 

 

It’s all the cool stuff that you do. 

 

We compare our insides 

 

To what everyone else’s best

 

Future whatever look, the best look is. 

 

As a storyteller, we have to combat 

 

That natural tendency to want 

 

To just show only the best stuff.

 

Dillon Hill  

It’s really interesting that you say that 

 

Because for me, I have the exact opposite. 

 

I really want to dwell in the downsides. 

 

It’s hard for me to communicate 

 

And appreciate the ups. So that’s something 

 

I’ve been super struggling with. 

 

When I’m feeling down and I feel like

 

I need to scream, why don’t I feel like I need 

 

To scream from excitement 

 

When things are good and balancing 

 

That conversation and that story

 

Through the videos. So that’s really interesting.

 

There’s our contrast.

 

Richard Matthews  

There’s our contrast … other. So random question just because

 

 I’m an Uber geek in this stuff. 

 

What’s your favorite go to camera right now for your filming?

 

Dillon Hill  

Camera? I have the Canon 80D which is great. 

 

I’ve been working with a friend of mine 

 

Who has the Panasonic GH5 and that is really good. 

 

Excellent and it went on sale today. 

 

And I’m telling myself that I don’t need it 

 

Before I make a purchase.

 

Richard Matthews  

We are – I’m currently – What you’re looking at me through

 

Is my Sony A6500. The camera I’ve got hooked up as …

 

… I’m geeky enough, I’ve got an HDMI stuff hooked up

 

And running into the USB port of my computer’s… webcam. 

 

So just so you know the level of photo geek you’re talking to.

 

But my current favorite camera that I’m using to film

 

A lot of our stuff is the DJI Pocket. Have you seen that?

 

Dillon Hill  

It’s the one that has a gimbal.

 

Richard Matthews  

Little gimbal. I think I might have it sitting here 

 

In my desk of things. Maybe not though. It’s a little tiny thing. 

 

It’s like this big and it’s got the little gimbal on it.

 

It films 4k video, not that I film in 4k. 

 

I don’t have enough hard drive space for it. 

 

But it’s my big camera. This one, 

 

I find that I don’t bring it with me as often. 

 

So I don’t film as much with it. 

 

And the Pocket I’ll keep in my pocket and actually 

 

I film a lot more with it. So I’m curious as a documentarian, 

 

Do you find that you have to convince yourself 

 

To bring your camera on a regular basis or 

 

Do you have specific times you set out like we’re going to go 

 

Document things, so you bring all your gear? 

 

And how do you capture some of the more? What would the – 

 

What’s the word, like the –

 

Dillon Hill  

Candid.

 

Richard Matthews  

Candid moments, if you’re always prepared?

 

Dillon Hill  

You bring it up, I realized that that is 100% my weakness.

 

I honestly, there’s a lot of insecurity that I have with filming. 

 

I think a lot of the negative feedback we’ve gotten has 

 

Kind of brought me down where I feel like, 

 

“Hey, we shouldn’t be recording this,” or 

 

“It’s detracting from what’s happening in real life.” 

 

And so I forget a lot. 

 

And there’s so many beautiful behind the scenes moments, 

 

Whether that’s me doing something that’s totally ridiculous 

 

For the sake of an event happening or

 

Lexi reacting behind the scenes or things like that. 

 

I always forget. 

 

So I’m really good at like, “Okay, guys, the even’ts happening. 

 

Turn on the cameras. This is what we want to get. 

 

This is what we’re trying to say.” 

 

But I really want to get better at that. 

 

So, I have actually been looking at smaller cameras 

 

And things that-Physically, I feel less disturbed 

 

Like less of a – it’s more candid. You can kind of just pull it out 

 

And not everyone suddenly goes in and looks at it.

 

Richard Matthews  

So I had the same issue and I’m not doing quite the same 

 

High level of stuff, just my family and whatnot. 

 

But I’ve noticed that with the little pocket camera and this – 

 

I got four kids, and one thing that happens when you pull up 

 

The big cameras they’ll stop what they’re doing 

 

And put on their big cheese smile and just –

 

Dillon Hill  

It’s really interesting.

 

Richard Matthews  

Because it’s a big camera and you’re supposed to look at it 

 

And whatnot and so you miss out a lot of the candid stuff

 

That you want to actually record and so with the little DJI Pocket, 

 

It’s really easy to just pull it out and you have nice,

 

Do … nice cinematic feel and look to it. 

 

But nobody notices you have it and if the kids don’t notice you have it 

 

That means no one noticed you had it. 

 

Because kids notice everything. 

 

So anyways, that’s a definitely a worthwhile thing. 

 

It’s only like 250 bucks, too. So – 

 

Worthwhile addition to your filming things.

 

Dillon Hill  

I wouldn’t know, I’m definitely gonna keep that in mind. 

 

I’ve been like figuring out how I can get better audio on the GoPros

 

Because I have two of them, but-

 

Richard Matthews  

So the DJI, they got a little three and a half millimeter adapter

 

That plugs into the bottom of it. So you can put the lapel mic on it 

 

Which I’ve been using for little selfie cam, cell videos or 

 

You can put a little shotgun mic on it.

 

I have a little miniature – It’s like a little tiny one that right … 

 

And it’s not a huge setup even with a mic attached to it, 

 

Into the bomb. So you can use it a shotgun mic. It totally works. 

 

The whole thing would fit in the palm of your hand.

 

Dillon Hill  

I will definitely keep in mind.

 

Richard Matthews  

That’s cool.

 

Music is by purple planet musicvisit https://www.purple-planet.com/

 

Unknown Speaker  

Now, back to the show. 

 

Richard Matthews  

So move on a little bit and talk about your own personal heroes.

 

So Frodo had Gandalf. Luke had Obi Wan. 

 

Robert Kiyosaki had his Rich Dad. Who were some of your heroes? 

 

Where they real life mentors, speakers or authors,

 

Peers were just a few years ahead of you? 

 

And how important were they to the success 

 

And the storytelling that you’ve accomplished so far?

 

Dillon Hill  

That’s another thing I’ve been really struggling with for a long time

 

Is understanding who those people are for me. 

 

And I still don’t know. But I know that couple months ago,

 

I watched an Apollo 11 documentary, it was used footage, 

 

Real footage, like super eight and eight millimeter footage

 

From the actual 1969. And I think everything about

 

Going to the moon, anyone involved with that is my hero,

 

Which isn’t necessarily a particular person, 

 

I don’t follow Buzz Aldrin or anything but just, it’s an example

 

Of just these people, in many cases, strangers of this community

 

That just went for this absurd idea and they weren’t afraid. 

 

I’m sure they were terrified in many ways, 

 

But it just brought so many people together. 

 

This big idea brought so many people together. 

 

And that documentary, especially is so beautiful 

 

Because there’s so many people with just home cameras 

 

That the footage got restored. And it’s really candid,

 

And you see the astronauts behind the scenes 

 

Putting their gear on and you realize that 

 

There’s so many small moments from so many random people 

 

That comes together to make these big ideas so impactful. 

 

So not necessarily a person and I wish I had a person.

 

But just things like that, where it’s like, holy crap,

 

You we as a human race, we did it. And and it was beautiful.

 

Richard Matthews  

The power of an idea acted upon.

 

Dillon Hill  

Exactly. The payoff.

 

Richard Matthews  

That’s really cool. So is that something that you’re striving 

 

To achieve with your storytelling is maybe not getting

 

The human race to the moon. But the idea that 

 

You can really have world changing impact 

 

On people’s lives when you tell their stories.

 

Dillon Hill  

Absolutely. Yes. One example that – 

 

Okay, so actually we tried taking Lexi 

 

To a children’s hospital a year ago. 

 

The day before we were supposed to go, 

 

The hospital cancelled and so we’d flown Lexi in from Ohio. 

 

And we’re like, “Oh, crap, what do we do?” 

 

We are here. We can’t take her to the hospital. 

 

What do we do? And so we actually ended up

 

Running to Target and we got a little poster board 

 

And we went to Krispy Kreme and got some donuts. 

 

And we just wrote, “Free Hugs and Free Donuts.”

 

And we stood outside and we gave out free hugs and free donuts.

 

And we were able to tell the same story of Lexi wants to give back 

 

But in a different way. And it was beautiful because it was

 

“Hey, we’re gonna go do this thing for Lexi. It’s going to be amazing.”

 

They canceled on us. That really sucks but let’s keep going. 

 

And so we had a bunch of really incredible moments 

 

With strangers where they’re going through finals or 

 

Whatever they’re going through. 

 

They got a hug and a donut, which was incredible. 

 

There’s this one guy who came by, he said,

 

“Hey, can I get a donut?” “You want a hug, too?” 

 

He said, no. He continued on his way. 

 

As we were leaving, three hours later, he walks up again. 

 

And he says, “Hey, I was here earlier and

 

I think I really want that hug.”

 

“Yeah, dude, here’s your hug. Let’s do this.”

 

And he’s sort of backing away from the hug. 

 

He explains that yesterday, the day prior, his wife had left him 

 

It was this really intense feeling there and hopefully 

 

People felt that watching the video where you realize 

 

Your life is going through these ups and downs. 

 

We’re going to help this cancer patient go to a children’s hospital,

 

Beautiful. It didn’t work out. That sucked. 

 

But we kept our head up as best we could. 

 

And because of that, this guy got a hook.

 

Probably, arguably one of the most important times of his life.

 

We were able to do that just because 

 

We worked on our own personal things and we just kept it going.

 

And we all kind of just built off of each other and 

 

From his perspective, I’m sure it was beautiful. 

 

From our perspective, it was beautiful. 

 

And I want people to know that. 

 

We all got stuff going on guys and it sucks. 

 

Nobody is happy, but let’s be medium together. 

 

Let’s do it together – is listening together.

 

Richard Matthews  

This reminds me of – 

 

Have you seen that TV show on Netflix, The Good Place? 

 

Dillon Hill  

I haven’t. No, it’s on my list though. 

 

Richard Matthews  

You should definitely watch it. 

 

Basic premise is they’re going to heaven.

 

And so you’ve got the good place and you got the bad place, 

 

Which is hell and then you have the medium place,

 

Which is right in the middle. If you didn’t do enough 

 

To earn going to heaven, then the enemy –

 

But you didn’t do anything bad enough to earn going to hell, 

 

Then you can 

 

Dillon Hill  

Just hang out. 

 

Richard Matthews  

Hang out the middle place.

 

Dillon Hill  

Okay, interesting.

 

Richard Matthews  

I won’t give you any of the spoilers because it’s wonderful. 

 

But the anyways, it just reminded me of that medium together. 

 

So let’s bring it home for our listeners and talk a little bit 

 

About your guiding principles. So what top one or two principles

 

Or actions that you sort of follow regularly that you think 

 

Contribute to the success of your storytelling endeavors?

 

Dillon Hill  

I read these questions beforehand and I felt I had an answer, 

 

But I don’t know. Really, I don’t. 

 

Anything I would say would be cheesy. 

 

Again, it’s like the whole concept of 

 

I wish I was in this world, … 

 

Richard Matthews  

We’re talking about people as if they’re superheroes, 

 

The whole premise is cheesy. 

 

Dillon Hill  

That’s true. That’s true. Very good point. 

 

I would say, it’s just this constant struggle of

 

Why am I here for myself? And how do I make sure

 

This is fulfilling for me? And if I were to die tomorrow, 

 

Would I be fulfilled with what I did? 

 

And then what I learned, can other people learn from that? 

 

And it’s this balance of okay, every single morning I wake up.

 

I do something. For one of those two things.

 

I make sure that if I were to die, right at this moment, 

 

People would remember me the way 

 

I would want them to remember me. 

 

And I want to make sure that I would be satisfied. 

 

A whole another blend of like greedy, but also not greedy. 

 

And super deep. I wish it was like money but – 

 

Richard Matthews  

That’s the way capitalism works, though.

 

I don’t think people understand the basic premise of capitalism

 

Is essentially, it’s forced altruism. That the reason why we do 

 

What we do is because of self-interest. 

 

But the only reason the self-interest works is because 

 

We’re doing it in service of others. 

 

We do whatever we do in service of other people. 

 

And that’s why capitalism works the way that it does. 

 

Because the only way that you and I are going to 

 

Enter into a transaction, in the example of your business, 

 

Someone is going to pay you for the privilege of 

 

Being entertained and being inspired by the stories you tell. 

 

And that’s a voluntary transaction on their part. 

 

And the same thing, it’s a voluntary transaction on your part 

 

To put that together. And because it’s voluntary both ways,

 

They wouldn’t do it if it was bad for them 

 

And you wouldn’t do it if it was bad for you. 

 

But when there’s a little bit of – 

 

There’s that the positive part for you, 

 

Of how I’m going to be remembered and who I am 

 

And the kind of person that I’m going to be. 

 

Plus, there’s also the financial benefits 

 

That go along with that. And there’s the recognition

 

And stuff that goes along with it. 

 

And there’s also the impact. 

 

The impact that it’s having on a third parties, 

 

So I don’t know. It seems like a, it’s a capitalist dream.

 

Dillon Hill  

There’s a lot to it. And I think it’s been incredible. 

 

And I use that word a lot, but it really has been.

 

Richard Matthews  

I used the word ‘awesome’ a lot. So, I think if people –

 

Dillon Hill  

That’s all you need, that’s the word. 

 

Richard Matthews  

So the one of the last things that we do on the show,

 

We do it every time is, Do you have –

 

It’s something I call the Hero Challenge? 

 

Do you have someone in your life and your network 

 

That you think has a cool entrepreneurial story? 

 

Who are they? And why do you think they should come

 

Share their story on our show?

 

Dillon Hill  

I might be biased because I’ve been spending a lot of time 

 

With filmmakers. But here, locally, Sacramento –

 

I live in Sacramento, California, 

 

Which is about seven hours away from LA,

 

The hub of film production. 

 

So there’s this really interesting dynamic of – 

 

If you want to create movies and content,

 

You can go seven hours away and you can be in the mecca. 

 

But there’s a lot of people here, right now, 

 

That are kind of going against that. They don’t want it to. 

 

They don’t want to produce movies 

 

For the traditional reason they want to make things 

 

Because they have things they want to say. 

 

So I guess like when you ask that question, 

 

I think about the people nearby that have this weird blend 

 

Of following the traditional route. 

 

But also they’re doing their own thing. 

 

And they’re telling their own stories, 

 

Which is totally biased to my recent schedule 

 

And stuff, but I just think it’s really cool 

 

When people try something new. 

 

And sometimes it works. Sometimes it doesn’t.

 

Richard Matthews  

Do you have a particular filmmaker in mind

 

That you think we should interview and 

 

Bring on the person on the show?

 

Dillon Hill  

I got a friend named Chris and a guy named Drew.

 

I’ll probably let them know about the show.

 

And both of them, they definitely have things to say. 

 

And they’re trying to do it in a way 

 

That’s not the cookie cutter way.

 

Richard Matthews  

That makes sense. That’d be really cool. 

 

We have not – Your’re our first filmmaker on the show. 

 

So that’s a – 

 

It’ll be interesting to have some more people in that space.

 

Dillon Hill  

They are much more filmmakers than I am. 

 

I think that is giving myself a little bit too much credit, but-

 

Richard Matthews  

The product that you produce is documentaries, 

 

Which are films that makes you a filmmaker.

 

Dillon Hill  

That’s true. That’s true. I did something about – 

 

I mean, most of our videos, I’m like flogging. 

 

So in my mind, it’s like, Okay, this is a little bit. 

 

This isn’t quite film.

 

Richard Matthews  

It’s not quite cinematic, but you’re still doing those kind of things. 

 

So thank you so much for coming on the show. Dillon. 

 

It’s been really – It’s been a pleasure talking to you 

 

And getting sort of an insight into what it is that you do 

 

And how you do it. For those of us who are watching, 

 

Who are watching this show, where can they go

 

If they want to keep up with what you’re doing with Lexi 

 

And your other couple of people that are going on now? 

 

Where can they watch your documentary with your friend? 

 

And how can I support you?

 

Dillon Hill  

Anything you want to do to help out or 

 

https://onelistonelife.com/

 

Anything you want to learn is that our website 

 

That’s everything spelled out “one list one life.” 

 

And on there, there’s the free option of support, 

 

Which is just subscribing and keeping up to date with 

 

The stories that we’re telling and watching them and 

 

Seeing the videos, which like I said, is hugely impactful 

 

Because we need people to be a part of this experience. 

 

There’s also the ability to contribute monthly.

 

So anywhere from five to if you’re crazy enough $200 a month.

 

You can do that. And of course, that has the ability 

 

To pay for what we’re doing. And in many cases, 

 

That means paying for flights, but really in my mind, 

 

I would love for that to pay for a camera guy and audio guy

 

Because there’s a lot of people things that are happening 

 

When you put people like us who care about telling stories 

 

With someone who has an amazing story. 

 

And I want to get better at bridging that gap and saying things. 

 

And you can do all of that on our website. And there’s plenty of –

 

Richard Matthews  

So that’s, you said it was one. One story one life?

 

Dillon Hill  

https://onelistonelife.com/

 

Richard Matthews  

https://onelistonelife.com/ 

 

And just out of curiosity, how much? 

 

How far are you from being able to hire a camera guy

 

And an audio guy from monthly subscriptions?

 

Dillon Hill  

Contract, we do it. So when we have an event, 

 

We pay people to come out and film it.

 

As far as a full time person, I don’t think 

 

There would be enough value to pay for- 

 

It would have to be someone who has multiple hats, I think.

 

That I would say our average monthly subscription is about $17.

 

So if you hired him part time, whatever that math is.

 

Richard Matthews  

So you needed to need a couple more.

 

Couple more subscribers, couple hundred more subscribers 

 

And you’d be able to bring someone on full time.

 

Dillon Hill  

Definitely. And there’s people I know that

 

They’re eager to do it as soon as they have 

 

An excuse to quit working at the restaurant.

 

Richard Matthews  

Hopefully, my audience at this point is not very large. 

 

Your audience is probably larger than ours is. 

 

But maybe you’ll get a couple more subscribers out of this.

 

Absolutely. So again, 

 

Thank you so much for coming on the show. 

 

Really appreciate it. You have any words of wisdom 

 

To those, the people on our show 

 

Who might be listening. Final thoughts?

 

Dillon Hill  

Go for your crazy ideas, 

 

You might save somebody’s life in the process.

 

Richard Matthews  

Absolutely. That’s something that you’ve actually done.

 

So that’s really cool. Again, thanks for coming on the show.

 

Dillon Hill  

Thank you.