Episode 049 – Eric G. Reid
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 049 with Eric G Reid – Live Life With Success by Mastering Your Habits & Controlling Your Mindset.
Eric G Reid is committed to his clients’ success. His mission is to impact people and help them to take their life and their business to the next level. To see individuals get more of what they want out of life. To truly help you Live Life With Success. He believes that success in any area of life, be it business, financial, health or relationship starts with mastering your habits and controlling your thinking.
Eric offers a variety of coaching programs, memberships, elite mastermind groups, seminars, and workshops that help his clients begin to think about what they are doing in their life and business, focus their energy on what is truly important and get the results they desire.
Here’s just a taste of what we talked about today:
- Learning to spread your success from one area to another.
- Passion can pull people to your case or push them away.
- Clarifying client’s goals and ideas and encouraging them to move to action.
- Words can change people’s lives.
- Leadership is influence nothing more and nothing less.
- Worthiness is something that cannot be given. It has to be found by yourself.
- Dealing with self-sabotage.
- How successful people pursue their destination.
- Learning to steer towards your goal while in motion.
- Mastery begets passion.
- Be willing to be bad at things to be good at it.
- Consistency with a compound effect is visible only from the rear-view mirror.
- Treat a commitment as a covenant.
- You are what you do, not what you say or think.
Recommended tools:
- Trello
- Daily Gratitude Journal
The HERO Challenge
Today on the show, Eric G Reid challenged Sebastian Richards to be a guest on The HERO Show. Eric thinks that Sebastian is a fantastic interview because he is a very good friend, author, and business leader. Sebastian is the author of a book called “Lead Like a Superhero: What Pop Culture Icons can Teach Us About Impactful Leadership”.
In the book, Sebastian talks about each hero’s leadership style was used to ultimately create their outcome and how they came into their superhero-powerness and how that affected their ability to lead.
How To Stay Connected With Eric G Reid
Want to stay connected with Eric? Please check out his social profiles below.
Also, Eric mentioned his daily Facebook live on the show called SUCCESS LIFE LIVE. You can find that on his facebook at Facebook.com/EricGReid
- Website: EricGReid.com
- Email: eric@ericgreid.com
- Social MEdia: @ericgreid
Call To Adventure
Don’t forget you can stay connected to me and the show by subscribing now. Just text ALCHEMY to 444999. Or you put your email address in the box at the bottom of this page. You’ll get all sorts of cool gifts, be updated about our contests and polls, and get notified when we publish new episodes. With that… let’s get to listen to the episode…
The Webinar Alchemy Workshop: https://fivefreedoms.io/richard/fs/waw-slf/
Automated Transcription
Richard Matthews
Hello, and welcome back to The HERO Show.
I’m Richard Matthews. And you can see,
I’m back in my little studio, where we were
Last couple of episodes. I am here on the line
With Eric G. Reid. Eric, are you there?
Eric G. Reid
I am here. Thanks for inviting me.
Richard Matthews
Awesome. Glad to have you here.
Eric, can we do a quick introduction?
We’ll get right to it. You are a certified coach,
Professional speaker and trainer. You do keynote speeches;
Leadership training; professional coaching to individuals,
Organizations, globally; includes leveraging
Both your management experience in corporate America
And your entrepreneurial experience to transform
Organizations and create a culture of leadership
And improve employee engagement. Sounds like a lot
Of fun. So my first question—
Eric G. Reid
Sounds like a lot of work.
Richard Matthews
It does sound like a lot of work.
But if you like what you’re doing; it’s fun, too.
What is it that you’re known for now?
Why do people come to you?
Why do they hire you to help them?
Eric G. Reid
I think in this space, there’s so many business coaches.
Mindset coaches, confidence coaches,
Leadership coaches. And I think my approach
Is much more of “if you’ve been successful
In one area, then we need to learn to transfer
That success into other areas.” Whether it was
In business. How are we doing in our finances,
Or fitness, or faith, or family, or vice versa?
Often we get driven into one area really super strong,
And the rest of our life falls apart. Through accountability
And mindset, and just a variety of coaching tools
That I have, it’s more about living a life of success
Instead of being successful in one area.
Richard Matthews
So, for the client that you work with,
Are you generally working one on one with clients?
Or are you working one to many with clients?
Or are you doing stage stuff? What’s your
Primary mode of operation with the people
You work with?
Eric G. Reid
It’s interesting, because often I’ll start one on one
With somebody which is what I really love.
I think there’s something special
About that coaching space. But then,
Because of the person, they’ll be like, “I need
To introduce you to my team. I need you
To come into our office. I need you in other areas.
Because now that my awareness is grown,
I see how our team isn’t working cohesively,
Or how our company is stuck in a rut,”
And things like that. So, kind of blends across both.
Richard Matthews
That makes a lot of sense. Let’s talk a little bit
About your origin story. Every hero has one.
It’s where you started to realize that you were different;
That maybe you had superpowers you could use
To help other people. Where you started
To develop and discover your own
Entrepreneurial gift. How did that story come about?
Eric G. Reid
I am a superhero freak. My son and I share this passion.
I’m so grateful he inherited it. Because he’ll say,
“Who do you think is better: Wolverine
Or Aquaman?” And we can go through
The whole list. I have rewritten my origin story
A few thousand times. He actually thinks
I’m a retired superhero at this point, which is so cool.
Richard Matthews
How old is he?
Eric G. Reid
He’s ten.
Richard Matthews
My son is gonna turn ten in a couple of days.
Eric G. Reid
There you go. And anytime he doubts
My superhero power, I just give him
That Vulcan death grip and he’s like, “Okay, you
Are a superhero. You just had to retire
To raise kids.” I realized in my life,
I think as an entrepreneur, I remember being—
I was working in corporate America. I was doing
The thing that everybody did not remember
Bringing. Brought into my boss’s office,
And it was something to the effect of,
“You’re my most difficult employee,” and I was like,
“That sounds really promising. Am I going
To have a job by the end of the day?” She had said,
“I know that you can move the room
In whatever direction you want. And so,
I always have to get you onboard first
Before I try and bring in the others.” And I was like,
“This makes no sense to me.” But what I slowly
Started to realize was that superhero gift
Of mind control or influence or being able
To extrude those pheromones that changed
The temperature of the room,
Because of my passion for things.
If the passion level is high; I can pull people towards it.
And if my passion level is against it;
I can pull people away from it. And sometimes,
Almost inadvertently, I’m not always aware of it.
Richard Matthews
That makes a lot of sense. So, you started
In corporate America, with the realization,
Your boss actually made you aware
Of your ability to influence other people.
Eric G. Reid
I thought I was going to be the next Aquaman.
I used to go swimming in that style, but it turned out
It’s the superhero influence or a catalyst—
That ability to go in and generate the energy
Needed to shift the direction of an individual
Or a team or a project.
Richard Matthews
That make a lot of sense. It’s interesting.
I’ve never had anyone on who,
Their boss is the one who introduced them
To their their superpower, at least made them aware
Of that. Since we were just talking
About your superpowers—the thing that tied
Into your origin story. What would you say
Your superpower actually is, if you could name it?
If you could say, this is the thing that I actually do
That really helps my clients?
Eric G. Reid
I think it is my intuitiveness. I will get
Off company or with a client. They’ll be like,
“It’s like you read my mind. The things
That you were saying is what I’ve been thinking,
I’ve just never heard it before.” And when I’m able
To bring that out. When I’m able to clarify
Their vision, their goals, their belief systems
Are what’s blocking them. Suddenly, it’s out
In the table for both of us are looking at,
And that we can decide what we want to do with it
And what direction we want to take. That’s where
That influencer comes in, is that because
I can get excited about it for them. Then,
They start to borrow that belief system.
They start to be like, “You really think I could
Write a book? You really think I could open
My own company? You think I could really leave
My job?” I use that energy to get them believing,
Even though they may not and then move them into action.
Richard Matthews
Makes a lot of sense. When you think about it
Like that. My my wife says, I have that ability.
I can read her thoughts across your head like this.
She’s got a billboard on it. She hates it.
Eric G. Reid
Sometimes when I’m on a call with a client,
And then I’ll say something like, “What I hear you
Saying is..” or “I think you’re trying to tell me this.”
And it goes dead silence and I’m like,
“Did we lose the connection?” They’re like,
“I’ve never thought of it that way.”
And I’m like, “We got there.”
Richard Matthews
Interesting superpower. And I’m curious,
Your thought. How do you think that comes about?
Because I know there’s a lot of people
That have that gift. Or the question is,
Do you think it’s a gift? Or do you think
It’s something you’ve trained?
Eric G. Reid
I don’t think it’s something like gills or my ability
To shoot fire from my eyes. Kind of like a DNA gift.
But I think part of it was the culture,
And the community, and the life that I grew up in.
I had to become very in tune and very intuitive
About what was happening around me.
And through that, I think I learned
To observe things may be at a higher peak.
Then, once I realized the advantage of learning
To observe other people; learning
To separate my own needs and wants
Out of the conversation and go completely
Into what they’re saying. And look for the words
In between the spaces. It became at a higher level.
I think we all basically have it, but often,
We’re too consumed with ourselves, and our own fears,
And our own doubts. And what if I say this,
And what are they going to think? I’m like,
“People will try and come up with the answer
Before I’ve finished the statement.”
And if you can suspend all that long enough
To really listen to what people are saying.
You can hear so much more in the conversation.
Richard Matthews
They say that a lot of people,
Most people in fact, they listen to reply
Instead of listening to understand.
Eric G. Reid
I always approach a conversation, especially
With my clients: my head will be down,
My eyes will be closed. And I’m thinking help me
Understand. Help me understand what
It is your saying. And I have to be totally tuned
Into their voice. And in part because a lot of times
I won’t use a visual like, Skype or Zoom,
That I’m really listening to the words
That they choose, and somebody will choose
A word. And they’ll think it’s random. But no,
Your brain is smart enough to be picked
Between one of two words and it chose that word
For reason. Let’s go look at that
Because that’s an interesting word.
That’s an interesting sentence structure,
An interesting perception. Let’s get in there and look at it.
Richard Matthews
When you’re listening to understand,
It’s one of the things that’s always fascinated me
About persuasive psychology, copywriting,
And direct response marketing, and any of this
Kind of stuff, is that if you choose your words properly;
You can change people’s lives. Take the actions
That they take. And from a life coach perspective
Or a business coach—listening
To understand is that first step. It’s that.
Because if you understand what they’re saying,
Then you can use the words that are going to help
Get them to change their actions
And do things differently.
Eric G. Reid
I remember a story. I had a client once.
He was—sometimes you just let them free flow.
And he said, “I just can’t be happy
Until my dad is, and I don’t know when
That’s going to be. So, I think I just need…”
And he kept on going. I was like,
“What do you mean, your dad’s not happy
So therefore you can’t be happy? Is that the cycle
Of sabotage that I’m seeing played out here?
Is you don’t want to rise above your dad’s
Current happiness quota?” And as we started going,
I said, “Do you know if your dad’s happy?”
He’s like, “I assume he can’t based on…” I’m like,
“Wait a minute, you’re basing your entire life
And your success based on the assumption
That your dad’s not happy. What would change
If you went and sat down and talked to him
About his happiness quota? About his satisfaction
With life?” Couple weeks later, He comes back.
“I’ve had that conversation. My dad’s really happy.
He’s comfortable. Good with his life.
He’s proud of his life.” And I was like,
“So what does that mean for you?” And he’s like,
“I guess I can go on and do my thing, now.”
And that cycle of self-sabotage was able to end
Simply because I was listening. And he said,
“Until my dad is I can’t.” I’m like,
“What do you mean ‘until’?”
Richard Matthews
That makes a lot of sense in it. But that self-sabotage
Is actually a really good segue into my next question,
Which is about your own personal fatal flaw.
Superman has his Kryptonite. Every superhero
Has their has their flaw. And I’m curious,
What do you think, if you could name
One of the things that has held you back
From growing your own company
That you’ve had to work on? And more importantly,
How have you worked on it for other people
Who might suffer from something similar
To fix that in their own business?
Eric G. Reid
Sometimes, it’s that Magneto thing.
I know it all. I never get the credit that I deserve.
Therefore, I’m going to go out and do it on my own.
Do it on my own. And I assume that I can see
And know everything. I see
The whole picture. That often forget
To stop and check in with people. I’m really good
At getting idea and going. And forgetting
To turn around and say, “How’s everybody else
Feel about this? Are we in the right direction?”
I may not change my direction, but I forgot
To get you guys on board because I can influence
You at—and I don’t mean to sound egotistical—
But because I know I can get your buy in
Really quick. Sometimes, I don’t dig enough
To say, “Was that a real buy in or was that just the energy
Of the moment? Was that just you being excited?
Because I was excited, and that was the energy?
Or did you really want to do this?”
Richard Matthews
I have decided that I don’t have a name
For that. But it’s one of the things that I realized
Early on in my life. I was pretty good
At the whole persuasion thing. My wife and I
Have been married 10 years now. And I remember
Telling her, specifically. I was like,
“I made a conscious effort to not be persuasive
Because I wanted you to actually like me.
Not like me, because I persuaded you to like me.”
It’s like that kind of thing. You have to get,
“I want you to buy in because you actually
Want to do this thing and go this direction.
Not because I used my powers
Of persuasion upon you.”
Eric G. Reid
I—t’s kind of like that bewitched episode.
Did he fall in love with you because there was a spell
And when did this spell go off? Are you still in love
With or without the spell? All that lingering effect.
It’s interesting because when you understand influence,
And as John Maxwell says, “Leadership is influence.
Nothing more, nothing less.” When you’re able
To understand that with that influence
Comes a responsibility of leadership.
And it almost becomes like you don’t want to
Let it out of the box because it carries so much
Responsibility, that if I use my influence
And direct you on a certain path, am I failing
To teach you how to fish and instead giving you the fish?
Am I failing to let you go through those moments
Where you have to grow and go through pause
And get knocked down and get picked up?
Because sometimes you have to, pull it back and go.
I honestly don’t know. What should we do?
What do you think is best? How would you perceive?
Richard Matthews
I like to say that influence or persuasion
Is a neutral tool. When you use it
For the good of those who are following you,
We call that leadership. When you use it for your own
Good we call that manipulation. You have
To take a moment and think to yourself,
Have I manipulated this group? Or am I leading
This group? And that’s where that difference is.
Is this the buy in? What is best for them
And do they know it? Well,
Eric G. Reid
Isn’t that this sort of the paradox for superheroes?
Do I become a superhero or super villain?
Do I use my powers for good? Or do I use my powers
For evil? And often there’s that pivotal moment
In each of the villain/superhero story
Where they make that decision. Either they’re wronged
Or they’re able to do something right in the world
That feeds them and feeds their soul.
And encourages them to keep going
Down that path of service to good or I’ve been harmed.
I’ve been taken advantage of. I’ve been bullied.
I’ve been beaten. Therefore, I’m going to use
What I have to seek revenge. To seek
My own power. My own selfish needs.
Richard Matthews
Then you become the enemy. Let’s talk a little bit
About your common enemy. I like to think of it
Like this: superheroes, they all have
Their supervillains that they fight. A common enemy
Is something that you have to come up against
Regularly with your clients. You wish if you just had
A magic wand, you could wave and remove that
Thinking pattern or mindset or something
Was holding them back and you could just—
The results. If you could just change this thing.
What would that be? Can you name it?
Eric G. Reid
It’s the… It’s that idea that I’m wholly or worthy.
Everybody can convince themselves in their mindset.
In their head space. In their daily affirmations
Of “I’m great. I’m going to succeed.
I’m a millionaire. I’m a top producer.” And this thing
Down inside is going, “You’re not worthy
Of any of that. You know where you grew up.
You know who you are. You know who you sleep.
If they knew who you were. You’re not worthy
Of all of that.” And so they get caught up
In this cycle of trying to convince their mindset.
They go to mindset coaches, and confidence coaches,
And all of this mindset work. Then they go into
This 30 Day Challenge. Habit, discipline, busted,
Or die kind of thing. And all the while inside,
They keep saying, “I’m really not worthy,
So it’s probably not going to turn out. And so
Worthiness is nothing. I can’t give that
To a client. I can’t tell you you’re worthy.
It’s something that you have to internalize.
You have to swallow the blue pill and finally say,
“I believe I’m worthy.” Often, I’ll just meet client
After client. Team after team that starts to grow
A level of success have certain levels of achievement,
And then you see the sabotage thing
Starting to creep up or the in-fighting or
The things that I’m like, “Why are we throwing away?”
You still don’t believe you’re worthy.
That’s kind of the whole book of Psycho Cybernetics in a way, too.
Richard Matthews
It’s that 18-inch journey from your head
To your heart that changes everything.
Eric G. Reid
It’s easy for me to sell you on the mindset thing.
Or it’s easy for me to sell and coach you
On the 30 day habit. The real work
And that intuitive listening that putting my head
Down and hearing the things that you’re not saying
Is where that worthy thing hides that I’ve got
To unpack and discover: where did you
Decide this? Because if soon as I can figure out
Where you decided it? Or what made you believe it?
Then we can root it out. Throw it on the table.
Hack it up. Get rid of it once and for all,
And then work on the other elements.
Richard Matthews
Then work on actually driving the ship properly
Without the jacket holding you down. The other side
Of your common enemy is the driving force.
The common enemy what you fight against.
The driving force is what you fight for.
Spider-Man fights to save New York. Batman fights
To save Gotham. Google fights to index
All the world’s information. What is it
That you fight for with your clients in your business?
Eric G. Reid
I could easily say the opposite of knowing
That they’re worthy. But as soon as—
Until they can take that.
I hang on to hope that imagine
The possibility. Just for a second,
Just like for a minute second, imagine the possibility
If you did this. Thought this. Acted this way.
Went this direction. How different would your life be?
That ability for somebody to imagine a possibility
Or to hold on to hope. Or hang on to a little bit of faith
That maybe this time could be different.
That’s that spark. One of my favorite stories
Or movies is The Never Ending Story. Hands down
The best movie ever made on the planet.
I know people are going to write to you
And say I was wrong, but that’s your email,
Not mine. Where at the very end, he’s holding
That little sliver, that little tiny sliver and she’s like,
“You can save us, Sebastian. Just begin to imagine.”
And the way the whole world is recreated
From that little sliver, that’s kind of the way
I sometimes have to start with coaching.
It’s like that little minute piece,
And then watching it explode.
Richard Matthews
You fight for a vision of the future,
Which is interesting, because one of the things
That just hearing some of your background talk.
You believe we have a spark of divinity.
And that spark of divinity is it’s captured
In our creativity. You get there when you have
That vision for the future. When you can see
The possibilities that are laid out before you
When you understand the power that you have.
What that sliver is capable of becoming.
Eric G. Reid
It always amazes me. I’ll be on a call
And someone’s like, “You just don’t understand
My story’s different.” I don’t know how many times
I’ve heard the “I’m the exception
To the universe” thing. I’m like,
“It takes more faith to believe you’re the exception
To the universe, than it would be for you
To believe in my belief system that you’re worthy
Of everything else that the universe
Has provided to everybody else. But you believe
That you’re different than anything else created
By God is. You’re the one thing in the entire—
From tree to bird.” Steve Jobs,
You’re the one exception in the universe.
That’s a pretty big leap of faith versus me
Telling you, “Maybe you’re worthy
Of having a good day.”
Richard Matthews
Have you ever seen that meme?
It just cracks me up everytime I see it.
It’s a lightning storm striking the ocean.
And there’s six lightning strikes hitting the water.
And the meme says FU six fish, in particular.
Cracks me up. But it’s that kind of thoughts.
They’re thinking, “I’m just the one fish
In the ocean that the lightning decided to strike.”
Eric G. Reid
When you think about, “You don’t understand.
Nobody.” I’m just like, “I understand
How you feel that but if you could
Pull back, and even in most
Abstract sense, as a scientist think of the odds
Of you being the one thing in the entire planet
That does not grow and produce fruit.
Your odds are pretty big. You should be buying
Lottery tickets everyday.
If you’re striking those kind of odds.”
Richard Matthews
You’re actually capable of going out and growing
And creating and doing things because
Eric G. Reid
Yeah.
Richard Matthews
… And it’s that – They just have to believe that they have
To move it from their head to their heart.
Eric G. Reid
And that’s what I mean so often will tell ourselves that
We’ll believe in our minds, “I’m a killer machine on number-“
And we get that affirmation, mindset rant, and we go
And get our mindset shifted. And then down there,
Like I said, we’re still like that little Woolly and Worthy monsters like,
“You’re not, as soon as they find out your truth.”
And that’s the hard thing.
Richard Matthews
Absolutely. And it’s interesting because I would imagine
Most of the things that people are holding
In their thinking themselves, “I’m the only one
Who’s ever thought this thought or done this thing.”
Everyone talked about those things realize we’re all that way.
We’re all fallen. We all have have our things that
We’ve, we wish hadn’t done.
Eric G. Reid
It’s interesting because I do a thing called Fun Friend Friday
Where I bring in a guest on to my live cast.
And they’ll be telling their story.
And you can just watch people like, “Oh my gosh,
I was 13 when that happened,” or “That happened to me.”
And it’s your story, I get it. You were wearing a different outfit.
You lived in a different town and
Maybe you were your younger year older.
But your story though it’s unique, in one perspective,
You’re not the only person that’s had to go through
That particular storm or lived through that experience.
How you’ve processed it, how you perceived it
And how you’ve utilized it. That’s what’s unique,
But that one little event, the events are common.
It’s how we manage those events and
how we move through those events that make it unique.
Richard Matthews
Absolutely. So, let’s talk a little bit about tools.
Tools you might use to manage those kind of events.
Maybe you have a big magical hammer like Thor or
Bulletproof vest like the neighborhood police officer.
Maybe you just really love how Evernote helps you
Organize your thoughts when you work with your clients.
What are some of the tools you use either,
To work with your clients or like physical tools to schedule
Your life, your business that make your make your business what it is?
Eric G. Reid
So, one, you forgot Captain America’s shield.
Richard Matthews
I didnn’t put that in there. That’s a good idea.
Eric G. Reid
We really do walk around with shield sometimes. So I’m for –
Is sort of spiritual soft California Baja, Hawaii.
I’m also very disciplined and consistent.
And so I use a tool called Trello for myself and a lot of times
For my clients that really organizes our life,
Like, what are my goals? What are my 30 day goals?
What are my 90 day goals? I don’t –
When I say I don’t believe in year and five year goals,
I think those are more in the vision mission side
Than by five years, I want to be at this position.
Somebody else say, “By five years, I want to have
A million dollars in the bank.” And I’ll say,
“So if you win the lottery tomorrow and it’s a $10 million winning,
Does that mean you have to spend all nine millions
By the end of year five? And they’re like, “No, no, no.”
I’m like, “Okay, so let’s not just work on short term.”
So with Trello we do a lot of gold planning.
We have a daily gratitude journal so that we can reflect
On the good things and the positive things that I use
To start turning people like, “You know what?”
Because so often they’ll say, “For the last seven days,
This has happened.” I’m like,
“Really, is that what your your journal reflects?”
“Is that all you’re remembering?”
And so having a place where they can record the good things,
And then having a place where they can be held accountable
For setting a goal and achieving a goal,
And so I like that practical piece of it because sometimes
We lie to ourselves but when we have it physically
In front of us, those lies begin to fade.
And so I use practical tools.
But I also have learned through years and years of doing this,
Just having a list of questions, now in my head,
That when I – and the one question,
The most complicated question is how often do, “Really?”
With a very large question mark and I’m not afraid
To say it four times in a row and anybody
That’s been my client for a while will be like,
“I know you’re not going to let me go with just one.”
Because often that really is like, “Come on,
You know there’s more, finish the sentence.”
So –
Richard Matthews
Interesting. The two things that I want to pull out about –
One of them is the difference between short term and long term goals.
And I’ve noticed this as a recurring pattern with people
Who are very successful is when it comes to long term stuff.
They have a destination. I like to think of it like
You’re in California in LA, and you want to get to New York,
New York is a destination I want to get there.
But the mistake people make with their long term goals
Is they tried to draw a line from California
All the way to New York and they’re like,
“This is the path I’m going to take all the way to get there.”
And getting from California to New York, I mean,
You could be going through Japan and around
The other side of the planet to get there.
Eric G. Reid
And exactly and so often asked my clients “So why New York?”
“Well, because I really love the energy And the vibrancy of this city.”
Why do you like that? What is it about that that’s attracting you.
And as we do the really, really, really, what I might here is,
“I’ve always wanted to pursue acting or vocal,”
In this analogy of getting to New York.
I’ve always wanted to know what it felt like to stand on a stage.
Oh. So wait a minute, is that something
That needs to wait until New York? Or is that something
You could start to experience in the next 30 days?
Richard Matthews
Could you get to your local, I don’t want to call it.
… Or leadership event and get invited on stage.
Eric G. Reid
Or theater at your kids plays or what is the smallest …
That New York dream that you could begin living now
And if you got really good at it,
Wouldn’t that prepare you for five years from now
When you move to New York to be great?
Richard Matthews
Yeah.
Eric G. Reid
Let’s go off where we’ll think, “I’ve got all of this time to get great.
So there’s no effort needed today.”
Richard Matthews
And then the other thing that happens is,
When you actually start on a journey,
You discover – the why all the things we said about
The why behind New York, like when you actually start moving
And doing things you might get on the road and find out,
“I really didn’t want to get to New York.
It was actually Chicago.”
Eric G. Reid
And it’s so true because –
And that’s where I see people that don’t invest in coaching,
And it’s not a plug for me,
Is they don’t get asked that fourth and fifth and six layer question.
And so they think, “I just got to get to New York,
And it’ll all be fine.” And what is it about New York that excites you?
“Well, I just like the city.”
And some people like, “Great, we should make a plan
To start moving to New York.
And they build a five-year life around moving to New York
And they show up in New York and it’s like, “This isn’t right.”
You said you wanted to get to New York.
Now suddenly, you’re complaining that
You don’t get to be in theater.
It’s like, we’re singing on Broadway or playing in the symphony.
It’s like, “Okay, maybe we should have
Talked about that five years ago.”
Richard Matthews
And so the difference there is learning how to
Set short term goals that are easy to take action on
Because when you’re in motion – It’s easy to drive.
It’s easy to drive and move a shift that’s in motion,
Much more than it is to get it started.
And I’ve noticed that to success, it’s a common theme
In successful relationships is people who are successful is that
They realize how important the daily, weekly, monthly
Short term spreads to get in action and move are
And realize that long term stuff
It’s good to have an idea of where you’re going.
Like, to know the general direction you want to be heading.
But the freedom to move and change and adapt as you go.
Eric G. Reid
And take advantage of opportunities because somebody
May walk up and see you at that children’s theater
And say, “You’re the exact person I’ve been looking for
To step into this role on Off-Broadway.
Could you be there next week?’ But you – and then the same time,
You may realize, “Wait, this isn’t what I thought
It was going to feel like, be like.
I’m so glad that I experienced it here on level one,
Instead of waiting till I got to level 100 and had more to lose,
More to gain, more adjustments to make.”
And so when I use like the Trello board, that’s often-
Clients will come and say,
“We’re only going to look at 90 days out.”
I’m like, your life is going to be so different 90 days.
It would be foolish of us to even try and think of what
It’s going to look like at the end of the year.
And now we can talk about what it might feel like or
What experiences you’ll be able to have because of the work.
But to literally say, “I want to be in this rock solid position.”
That’s kind of foolish.
Richard Matthews
One of the – My favorite things, I’ve got four kids
And they’re all young.
Eric G. Reid
Bless you.
Richard Matthews
And 90 days is such a huge amount of time when you have kids.
Because you look back 90 days ago and
Everything was different about your family dynamic
Bcause they’ve grown and changed so much.
We got a newborn. She’s just turned six months old.
And our world was completely different 90 days ago.
Well, different things and like it. I know it’s just something for me
Is keeping that in mind all the time is
How quick everything changes. And I can’t even plan 90 days out
Because- just as, for instance, in your life,
If you’ve ever had a six-year old who’s got
A birthday party coming up in 90 days,
You can’t plan the birthday party 90 days in advance
Because what they are into and
What they want to do can change completely.
Eric G. Reid
You speak like my dad, like Me, because it’s like,
“Okay, he’s really loving Ninja Turtles.
So let’s go on Amazon and buy like all the
Ninja Turtle party decorations.” And then the night
Before his birthday, “Can I have a Power Ranger cake?”
And I want a Power Ranger outfit and I want a Power Patrol.
And you’re like, “Oh my gosh, no.
My son –
You’re gonna like turtles until tomorrow.
Richard Matthews
… Teenage Mutant Ninja Turtles until tomorrow.
You can’t change what you like.
Eric G. Reid
We have been through, oh by gosh, Chima and Star Wars
And superheroes and I mean, it has gone the gamut –
And Pokemon cards and I’m the guy that like dives balloon.
So it’s like now we have all 50,000 Pokemon cards,
And the next day is like, “I’m bored with it.”
And I think the same is true often for us as adults were like,
This is my passion. This is my dream.
This is what I’m going to do and we go out
And spend gobs of money.
Get totally invested in it.
And we haven’t even done like the first level thing.
People that join these high expensive gyms
Get all the outfits, get all the clothes,
And they’ve never woken up a day in their life at 5am.
It’s why don’t you practice getting up at 5am
Getting your tennis shoes on walking around the block,
Coming home before we make all of these big changes
Richard Matthews
I completely get that. And I said, it’s just something
That is brought to mind a lot when you have children.
But it’s something that we do to ourselves all the time.
I think we want to do this get into something.
And one of the things that I have started doing,
In that vein of setting goals and then doing things,
Is giving myself permission to try things
With the idea that I’m going to give myself 90 days.
And I’m going to put everything I have into it.
And if I don’t like it, I can stop and change direction,
Just like a mental game I play with myself.
I’m going to do this, I’m gonna do something.
I’m going to change something in my business.
I’m going to change something in my life.
And we’re going to try it and going to go for it.
But I have to give myself at least 90 days
Because if I only give myself a week,
Then I haven’t really done anything.
And if I try to – I’m going to do it for a year.
I’m already scared of the … I never do anything.
So my own little thing is I’m going to try it out for 90 days
And see how it goes. sort of like a mental hack
To deal with that exact problem that most adults have.
Sort of like a mental hack to deal with
That exact problem that most adults have.
Eric G. Reid
I think if we need to, there’s sort of a balance because
Blue, my son, he’ll sign up for something.
I’m so, “And before we sign the paper,” I’m like,
“Okay, this runs until November” or “This is a year long thing.
Before I say yes, you realize that no matter
How you feel in 30 days, you’re going to still be doing it.”
And the first couple times, he didn’t understand that.
Now he’s much more cautious about
Bringing home permission slips for me to sign up.
But at the same time, I’ll tell him, it’s like,
“Well, what is something like this we could do
That isn’t the full on commitment?”
Like, would just get our toes wet?
And then I’ll tell coaching clients
That are going through that same sort of process of like,
“So have you done this in the past?”
Or, “Have you done something similar or attempted something?”
Where, is there an unopened box on the floor of your office
When you bought this product system tool before
That you still haven’t in us the time to?
And if they’re like, “Yeah.”
I’m like, “So why didn’t it work out?” And often it’s like,
“Well, I just didn’t have the time.”
I’m like, “Well, we know that’s a lie because if it was that passionate,
You would have made the time.”
And as you start to unpack it’s like,
Okay, before we go out and I’m sometimes
A very practical – before we go out and do the next big thing,
Let’s go back and visit the last big thing
We made a commitment to and figure out why we didn’t
Follow through and if you can truly say,
“You know what, after 90 days, my vocal coach said, never sing.
And so this idea of recording a record probably wasn’t practical.”
Then I’m like, “Okay, that makes sense.”
Richard Matthews
Yeah.
Eric G. Reid
Butf you just lose interest in it, then we need to talk.
Richard Matthews
It’s one of the things that I think works really well
In that space is knowing how much time it’s going to take
To really know a thing, do a thing.
So like my family and I we travel full time.
We’re in an RV and we’ve been traveling the country.
And for us, we were like, what we’re going to do is
We’re going to move into the RV sell our stuff.
We’re going to do it for six months.
I think this was our was our first little –
We’re going to try it and like at the end of six months,
We can rent another house, buy furniture again, do the thing.
And if we don’t like it, we won’t.
We figured that was enough time to get through
What I call the honeymoon phase.
Everything’s new and interesting and different
And get to the point where you have some problems,
And you have to deal with the problems.
And see if you still like it after the problems because whatever,
The grass is never greener. Doesn’t matter what you’re doing.
It’s never greener over there. It’s there.
They always come with problems, stuff like that.
So like we did that. And the other part of that is something that
I tell my son all the time, and it said mastery begets passion.
Meaning that sometimes you just have to eat dirt
Until you get good at something.
Because the better you get at something,
The more your passion grows for that thing.
And I’ve been able to demonstrate that to my son a couple of times,
But it’s something that’s really hard for adults to grasp.
I’ve noticed just in myself and working with people,
Is that we think, and I think it’s just because it’s messaging
in the market all the time, that you start with passion
And then, you use your passion to create mastery.
And that’s backwards. I think you sometimes you have to,
You master something and that creates passion.
Eric G. Reid
Very much. And so I had a just last week on my live show,
She did the similar, they took a year off,
Sold out everything. Jumped on, we called it,
I teased her and called it the bus. But it was a mobile home,
Whatever you want to call it, an RV, with two teenagers.
And she did about a year, a little bit over a year.
And I said the lessons you’ve learned about communication,
About flexibility, about stuff versus time, all of that.
And I mean, I just, I applaud her. We did similar
By going to Uruguay for three years.
But when you have to go through the hard thing
In front of your kids, they start realizing that life isn’t easy
Because sometimes, as parents, we do look like superheroes.
We seem to know everything. We can do everything.
There’s no learning curve for us on how to build a Lego.
We just read it and do it. All of that seems superhero to our kids,
That when they can see us fumbling with how to back up the RV
To get it in the spot and making mistakes or like,
“Oh, I can now feel safe to make mistakes.
And my dad still seems to really love what he’s doing
Even though it’s filled with mistakes.
Now I get what he means by mastery equals passion.”
Richard Matthews
And – in that vein over the last couple of years,
My son has seen me learn how to backup an RV.
I’ve gotten really good at it. We renovated the first coach,
We had all the way from floor to ceiling,
So you see me learn and rip apart everything and learn things
Like carpentry and electrical stuff and pulling up
Electrical grids and figuring it out.
And he’s like, “You don’t know how to do this.”
I’m like, “Not yet, but I’m gonna learn it.”
So it’s been a really interesting experience that way,
But just being able to – be willing to be bad at things
In order to get good at them.
Eric G. Reid
And I think that’s the biggest mistake we sometimes make
As entrepreneurs, is that we can’t be bad at something
What would our investors think if they saw us fall down?
And so they limit their risk, and they limit their exposure
And so suddenly, it’s like, “Okay, I’ve got to be small
To be safe to stay where I’m at. So nobody finds out.”
Because what would our customers think?
What would our clients think? What would our team think?
And you wonder why your business is dying?
When was the last time you took a big bold risk
And fell flat on your face?
Richard Matthews
Absolutely. Probably, one of the most important lessons
I’ve learned in my business is learning how to take managed risks.
Everything from biting the bullet to hire an employee and
Testing new things for marketing stuff and other things that I’m like-
I’ve gotten in the habit now of – I’ll tell clients ahead of time.
… like they can we do something like this?
And I’ll be like, “I don’t know how to do that,
But I’m happy to learn with you, if you want?”
And approach things that way.
Eric G. Reid
And it’s funny because a lot of clients will be like,
“I appreciate that. Let’s go!” It’s like, “I don’t want your expertise.
I want to learn to build this net myself so I can fish.
But I also want your feedback and your input
Because you’ve probably seen variation and a lot of different ways.
So bring your expertise and we’ll see what we can do together.”
Richard Matthews
Absolutely. And it’s really cool way to expand your skill set
And work on mastery. And one of the things that –
When it comes to mastery, one of the things that
I’ve been working on in my life, is the thing that I want to master
Is I want to master the skill of learning new things.
And sometimes it’s – I think, because that’s one of the hardest
Things to do is to be bad at things and be okay with it.
And to learn how to progress. And so it’s like a constant state.
I like to have myself in, at least, in one area.
Sometimes it’s just, I’m learning the piano with my son.
And I suck at piano, but I’m working on it.
Just because I’m trying to exercise that muscle.
Eric G. Reid
See, and I like that. I sort of play along the same lines with like,
“I don’t care, who cares?” Like, I don’t care.
And that doesn’t mean I’m … And I don’t try hard.
It’s like, I really don’t.
When I say I don’t care about your opinion,
I don’t care about your opinion, but I value your feedback.
Because if your feedback is around the idea of
I see you making this effort and trying to do this thing,
Let me give you some encouragement, some advice,
Some skill benefit, that I’m all in.
I’m like, I’ll sit down and be a student for anything.
But if somebody just calls in like, “You suck.”
I’m like, “Okay, I don’t care.”
The only thing you got going on today is telling me I suck.
I’ve got all of this other stuff I’m learning.
So have a nice day.
Richard Matthews
Absolutely.
Speaker
Music is by https://www.purple-planet.com/ Back to the show.
Richard Matthews
So let’s move on a little bit and talk about
Some of your own personal heroes. So Frodo had Gandalf.
Luke had Obi Wan. Robert Kiyosaki had his Rich Dad.
Who were some of your heroes? Were they real life mentors?
Were they speakers or authors? Peers who were
A few couple of years ahead of you?
And how important were they to what
You’ve accomplished so far in your business?
Eric G. Reid
I mean, there’s always the cliche, and I think it’s a cliche
Because it’s often true by many people,
Is like my mother was somebody that I saw,
With very little. She had the high school education
Ended up with three kids, no job, no nothing
And she had to figure it out. And at the end of her life,
She was very successful and accomplished a lot.
And so I always look at her like, okay, and I’ll sometimes say,
Okay, my mom’s name was Jane and I’m pulling out the gene.
I need to find, I need – She’s in my DNA, so I know I can do it.
And then, I’ll often look at my daughter who has a disability
And that she walks through like constantly laughing
And giggling, and she loves everybody and she’ll just walk up
And pat you on the head and say, “I like you,” and move on.
And then some of the more, I guess, accessible to others,
Is I love Adam Braun’s book The Promise of a Pencil.
The way he talks about language and building a business
And the entrepreneur journey that he was on,
I really connect with. I mean, if you could see my bookshelf,
I read on an average, I think I checked it last month,
And it was probably about 500 pages a day, maybe more.
I’ve really become just a consumer and which I have to be
Because I also work with thought leaders on editing
And building content for their books.
And so maybe of that 500, 200 of it was work related.
Working on a book with a client.
And then, by reading other like-minded people,
I can sort of see what the trends are.
So to say a particular author, and you know, it’s often changing.
But what I have started doing is if I find an author,
I’ll not just read one but I’ll read like four or five of their books,
So that I really absorb their whole thinking.
Their whole philosophy. Their whole ideas.
Richard Matthews
Not until you pick it apart a little bit and really understand
Where they’re coming from.
Eric G. Reid
And I have a cool little tool. It’s one of my favorites.
It’s called a ScanMarker.
And so, after I’ve highlighted a book, I go back through
And I take this and it pulls out all the highlights,
And it goes into a Word document.
And then I just shove it in the inside of the cover of the book.
So that, if I’m like, “I know what was in that book.”
Then I can just like read my cliff –
I create my own Cliffs Notes of books …
Richard Matthews
That’s kind a genius, good idea.
Eric G. Reid
It’s kind of obsessive compulsive, too.
Richard Matthews
That’s the way some of us are.
We all have our obsessive compulsive things.
So, last question, basically, let’s run home for our listeners
Talk about your guiding principles.
What are the top one or two things that you do on a daily basis
That you think contribute to the success and influence
You enjoy today? Maybe something you wish
You knew when you first started out?
Eric G. Reid
I’m always told by people that I’m either very disciplined
Or very consistent, which I think is kind of the same thing.
And I don’t see it because it’s part of my routine,
Which I guess is why it’s consistent.
But what I’ve realized is consistency with the compound effect
Is it’s often called, is only visible in the rearview mirror.
And so if you’re starting out and saying,
“Well, I’m going to do this for 30 days and at the end of 30 days,
I’m going to be so consistent, this is going to happen.”
It doesn’t work that way. You just gotta wake up every morning
And say, “I’m going to do this because this is my passion.
This is my purpose. This is what I believe. This is who I am.
It’s part of my value system as a business owner, as an individual.
So I’m going to do it. And I’m not going to worry about
If I’m going to do it for 7, 30, 100, a thousand days.
It’s just who I want to become.
So I’m going to start becoming that person now.
And so I think consistency or that – once.
And then the other thing is like when I make a commitment
I used to think that was just, like I’m making
A commitment to it. But then I started to bring that sort of,
That a commitment is a covenant in a way.
As you had alluded to, in a biblical divine sense,
And so before I make that commitment,
I better understand the full cost. And because I … myself
From a commitment only the other person can,
Or the other party can. And so having those commitments
And that discipline or consistency is what will grow your business
Much faster than a slick logo or the right tagline, or pretty website.
If you show up and do average every single day, for 1000 days,
You will beat out the guy who spends $1,000 one day,
Trying to boost his Facebook popularity.
Richard Matthews
Yeah, and I think you hit on something really, really key there.
The idea that I’m going to do something,
Not because it’s something – I’m going to do it for 30 days
Or 60 days or 90 days, I’m going to do that because
That’s who I want to be. Again, going back to the kids
And something I tell my kids all the time is,
“You are what you do, not what you say or what you think.”
So I mean, to take that argument ad absurdum.
If you think about killing someone every day
And you never do in the workplace because it really irritates you.
You are not a murderer.
You have to actually kill someone to be a murderer.
Eric G. Reid
But I could argue the other side and say,
Because you walk into that you’ve killed
The possibility of their growth, your friendship,
Team dynamic in the attitude. They might as well be dead
Because you no longer see value in worth,
In trying to invest in them in that relationship.
Richard Matthews
Absolutely. But the idea is that you, can manipulate
Who you are by taking specific actions.
And the more you act in a certain way,
The more you become that type of person.
So to your point, you’re like,
“I don’t even see the commitment and consistency.”
Because it’s just part of who you are. It’s something that you
Just do all the time. And it’s a lesson I tried to get across
To my son, particularly, he’s like, “I want to get good at this thing.”
I’m like, “Then, you just need to do it over and over and over
Aand over and over again. Like it’s part of who you are.
And eventually, you’ll get good at it.”
And I think it’s a really interesting discussion, at least
Because we think you can, like you can’t change who you are,
But you can because you are defined by your actions
And you control your actions.
Eric G. Reid
And I couldn’t agree more, so my daughter will often do
Something thing like all kids do. And I’ll catch her
And she’ll go, “Sorry.” And it’s almost like a song.
And I look, I’m like, “I don’t want to hear sorry.”
I mean, I know that’s kind of what you’re trying to say.
But I would rather see you change your behavior.
And so I’m always telling her, “Thank you for the sorry,
But next time I tell you to do X-Y-Z, do it.”
Just show me that you learn the lesson by changing your behavior.
And I think the same is true for us as adults.
We go out and we try and create all this marketing
And this branding and this logo. And we try and create
This whole image. And yet nothing internally in US
Has changed or actions or the things that we do on a daily level.
And we’re suddenly like, “Why is this not working?”
It’s because that over there is doing all of that external stuff.
That’s fine. It’s, “You’re not showing up at 100%.
You’re not showing up committed to the things
That you said you were going to do.
You’re not doing it enough for people and
Or the universe to respond with trust.
And so that’s where you’re stuck, buddy.
Richard Matthews
You gotta start changing your actions.
So that leads me last question, something we do on the show
Every time and we talked about this head of time,
I call it, the HERO Challenge. And if you have someone
In your life who you think has a great entrepreneurial story
That should come on the show and share their story,
Who are they? And why do you think they should come here?
Eric G. Reid
I think it’s ironic, in part because we did talk about it.
So, Sebastien Richards is an author and business builder.
They wrote a book called,
Lead Like a Superhero: What Pop Culture Icons
Can Teach Us About Impactful Leadership.
And I love his book and this one has a Cliff Note version
All over it too. He takes each of the most common
Superheroes and there’s a couple of the women one.
So, people think it’s a guy thing.
From Aquaman, to the Professor, to Superman,
Captain America, Wonder Woman, the Wolverine,
And the Oracle and he talks about their leadership style,
And how that leadership style was used
To ultimately create their outcome.
But also how they came in to their superhero powerness
And how that affected their ability to lead.
And so, I love the book. And it’s a fun little read because
You get to decide if you’re Superman or Wolverine
Or Captain America.
Richard Matthews
Seems like a perfect fit for our show.
Eric G. Reid
It is because you think of the Hulk,
Does he really have leadership styles?
Sometimes he’s the aggressive big green Hullk,
But sometimes he’s the doctor side.
That Jekyll and Hyde we’ve all seen in an office setting.
Richard Matthews
Absolutely. So at this point, thank you so much
For coming on the show Eric. What I want to do is find out
Where people can find you and more importantly,
Who are the ideal type of clients to reach out
If they want to work with you?
Eric G. Reid
So I am all things at E-R-I-C-G-R-E-I-D.
So, Eric G. Reid. So for LinkedIn, Facebook, Twitter, Instagram,
You can pretty much find me through that,
Or the website http://www.ericgreid.com/
So just search me down that way.
And then, I do a Facebook Live every morning,
Which started as a 10-day challenge,
Which is now over 2000 days in a row.
Every morning 8am Eastern now I’m going to go ahead
And put the disclaimer, there’s probably about
Twenty missed days a year, between, either not,
At eight o’clock or it’s just a ridiculous holiday
And nobody gets up at Christmas morning to listen to me at 8am.
So we just skip it. So every morning on Facebook
And that’s the Eric G. Reid, again.
And then the client that I love working with is that person that,
It’s like I know there’s more in my life. I know that I’ve tried it
And failed or I’ve tried it and haven’t quite got the momentum
Where I feel like I’m stuck personally or professionally.
I need somebody to bring in that catalyst energy.
I need somebody to bring in that critical eye and then hold me
To what we agree to.
Long enough for me to begin to see the success of it
So that I can begin to see that in my life
And in the lives of others.
Richard Matthews
Absolutely. So if you are watching the show,
And that sounds like a … to you.
Make sure you take the time to
Reach out to http://www.ericgreid.com/.
And that’s R-E-I-D, Eric G. Reid and you can reach out to him.
And I would, if you like the way he thinks
Hop on his show Facebook Live every morning.
I have a couple of shows that I watch like that,
Coffee with Scott Adams and a couple others
That they get up every morning and just share coffee
With their audience and talk through things, but sounds like fun.
Eric G. Reid
I know. It’s funny because in this event, when I started,
I was like, I’ve only got to do it for 10 days, and then it became 30.
And then, it became 100. But it’s raised my commitment
To what I do every day because I have to come up with the content.
I have to be available. I have to plan my schedule.
I mean, and it sounds like a little thing. It’s only 15 minutes.
But when you take one small thing and you insert it into your life
And say, “I’m committed to doing this for the rest of my life.”
Everything else around your life has to begin to shift
To hold that space.
Richard Matthews
Absolutely. I mean, calendar becomes important.
Eric G. Reid
Yes, very quickly.
Richard Matthews
Cool. So thank you so much for coming on the show today, Eric.
Really appreciate it. Had a fun time discussing with you.
Do you have any final thoughts for our audience?
Eric G. Reid
No, I appreciate it. And I love what you’re doing with your family.
That getting closer and getting connected. Good for you.
Richard Matthews
Thank you very much. And thank you for coming on the show.
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Richard Matthews
Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?
The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.
They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.
All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.
Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.
Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness, attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

What Is The Hero Show?
A peak behind the masks of modern day super heroes. What makes them tick? What are their super powers? Their worst enemies? What's their kryptonite? And who are their personal heroes? Find out by listening now
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