Episode 049 – Eric G. Reid

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Richard Matthews  

Hello, and welcome back to The HERO Show. 

 

I’m Richard Matthews. And you can see, 

 

I’m back in my little studio, where we were 

 

Last couple of episodes. I am here on the line 

 

With Eric G. Reid. Eric, are you there?

 

Eric G. Reid  

I am here. Thanks for inviting me.

 

Richard Matthews  

Awesome. Glad to have you here. 

 

Eric, can we do a quick introduction? 

 

We’ll get right to it. You are a certified coach, 

 

Professional speaker and trainer. You do keynote speeches;

 

Leadership training; professional coaching to individuals, 

 

Organizations, globally; includes leveraging 

 

Both your management experience in corporate America 

 

And your entrepreneurial experience to transform 

 

Organizations and create a culture of leadership 

 

And improve employee engagement. Sounds like a lot 

 

Of fun. So my first question— 

 

Eric G. Reid  

Sounds like a lot of work.

 

Richard Matthews  

It does sound like a lot of work. 

 

But if you like what you’re doing; it’s fun, too. 

 

What is it that you’re known for now? 

 

Why do people come to you? 

 

Why do they hire you to help them?

 

Eric G. Reid  

I think in this space, there’s so many business coaches. 

 

Mindset coaches, confidence coaches, 

 

Leadership coaches. And I think my approach 

 

Is much more of “if you’ve been successful 

 

In one area, then we need to learn to transfer 

 

That success into other areas.” Whether it was 

 

In business. How are we doing in our finances, 

 

Or fitness, or faith,  or family, or vice versa? 

 

Often we get driven into one area really super strong, 

 

And the rest of our life falls apart. Through accountability 

 

And mindset, and just a variety of coaching tools 

 

That I have, it’s more about living a life of success 

 

Instead of being successful in one area.

 

Richard Matthews  

So, for the client that you work with, 

 

Are you generally working one on one with clients? 

 

Or are you working one to many with clients? 

 

Or are you doing stage stuff? What’s your 

 

Primary mode of operation with the people 

 

You work with?

 

Eric G. Reid  

It’s interesting, because often I’ll start one on one 

 

With somebody which is what I really love. 

 

I think there’s something special 

 

About that coaching space. But then, 

 

Because of the person, they’ll be like, “I need 

 

To introduce you to my team. I need you 

 

To come into our office. I need you in other areas. 

 

Because now that my awareness is grown, 

 

I see how our team isn’t working cohesively, 

 

Or how our company is stuck in a rut,”

 

And things like that. So, kind of blends across both.

 

Richard Matthews  

That makes a lot of sense. Let’s talk a little bit 

 

About your origin story. Every hero has one.

 

It’s where you started to realize that you were different;

 

That maybe you had superpowers you could use 

 

To help other people. Where you started 

 

To develop and discover your own 

 

Entrepreneurial gift. How did that story come about? 

 

Eric G. Reid  

I am a superhero freak. My son and I share this passion. 

 

I’m so grateful he inherited it. Because he’ll say,

 

“Who do you think is better: Wolverine 

 

Or Aquaman?” And we can go through 

 

The whole list. I have rewritten my origin story 

 

A few thousand times. He actually thinks 

 

I’m a retired superhero at this point, which is so cool.

 

Richard Matthews  

How old is he?

 

Eric G. Reid  

He’s ten.

 

Richard Matthews  

My son is gonna turn ten in a couple of days.

 

Eric G. Reid  

There you go. And anytime he doubts 

 

My superhero power, I just give him 

 

That Vulcan death grip and he’s like, “Okay, you 

 

Are a superhero. You just had to retire 

 

To raise kids.” I realized in my life, 

 

I think as an entrepreneur, I remember being— 

 

I was working in corporate America. I was doing 

 

The thing that everybody did not remember 

 

Bringing. Brought into my boss’s office, 

 

And it was something to the effect of, 

 

“You’re my most difficult employee,” and I was like, 

 

“That sounds really promising. Am I going 

 

To have a job by the end of the day?” She had said, 

 

“I know that you can move the room 

 

In whatever direction you want. And so,

 

I always have to get you onboard first 

 

Before I try and bring in the others.” And I was like, 

 

“This makes no sense to me.” But what I slowly 

 

Started to realize was that superhero gift 

 

Of mind control or influence or being able 

 

To extrude those pheromones that changed 

 

The temperature of the room, 

 

Because of my passion for things. 

 

If the passion level is high; I can pull people towards it. 

 

And if my passion level is against it;

 

I can pull people away from it. And sometimes, 

 

Almost inadvertently, I’m not always aware of it.

 

Richard Matthews  

That makes a lot of sense. So, you started 

 

In corporate America, with the realization, 

 

Your boss actually made you aware 

 

Of your ability to influence other people.

 

Eric G. Reid  

I thought I was going to be the next Aquaman. 

 

I used to go swimming in that style, but it turned out 

 

It’s the superhero influence or a catalyst—

 

That ability to go in and generate the energy 

 

Needed to shift the direction of an individual 

 

Or a team or a project.

 

Richard Matthews  

That make a lot of sense. It’s interesting. 

 

I’ve never had anyone on who,

 

Their boss is the one who introduced them 

 

To their their superpower, at least made them aware 

 

Of that. Since we were just talking 

 

About your superpowers—the thing that tied 

 

Into your origin story. What would you say 

 

Your superpower actually is, if you could name it? 

 

If you could say, this is the thing that I actually do 

 

That really helps my clients? 

 

Eric G. Reid  

I think it is my intuitiveness. I will get 

 

Off company or with a client. They’ll be like, 

 

“It’s like you read my mind. The things 

 

That you were saying is what I’ve been thinking, 

 

I’ve just never heard it before.” And when I’m able 

 

To bring that out. When I’m able to clarify 

 

Their vision, their goals, their belief systems 

 

Are what’s blocking them. Suddenly, it’s out 

 

In the table for both of us are looking at, 

 

And that we can decide what we want to do with it 

 

And what direction we want to take. That’s where 

 

That influencer comes in, is that because 

 

I can get excited about it for them. Then, 

 

They start to borrow that belief system. 

 

They start to be like, “You really think I could 

 

Write a book? You really think I could open 

 

My own company? You think I could really leave 

 

My job?” I use that energy to get them believing,

 

Even though they may not and then move them into action.

 

Richard Matthews  

Makes a lot of sense. When you think about it

 

Like that. My my wife says, I have that ability. 

 

I can read her thoughts across your head like this. 

 

She’s got a billboard on it. She hates it.

 

Eric G. Reid  

Sometimes when I’m on a call with a client, 

 

And then I’ll say something like, “What I hear you 

 

Saying is..” or “I think you’re trying to tell me this.” 

 

And it goes dead silence and I’m like, 

 

“Did we lose the connection?” They’re like, 

 

“I’ve never thought of it that way.” 

 

And I’m like, “We got there.”

 

Richard Matthews  

Interesting superpower. And I’m curious, 

 

Your thought. How do you think that comes about? 

 

Because I know there’s a lot of people 

 

That have that gift. Or the question is, 

 

Do you think it’s a gift? Or do you think 

 

It’s something you’ve trained?

 

Eric G. Reid  

I don’t think it’s something like gills or my ability 

 

To shoot fire from my eyes. Kind of like a DNA gift. 

 

But I think part of it was the culture,

 

And the community, and the life that I grew up in. 

 

I had to become very in tune and very intuitive 

 

About what was happening around me. 

 

And through that, I think I learned 

 

To observe things may be at a higher peak. 

 

Then, once I realized the advantage of learning 

 

To observe other people; learning 

 

To separate my own needs and wants

 

Out of the conversation and go completely 

 

Into what they’re saying. And look for the words 

 

In between the spaces. It became at a higher level. 

 

I think we all basically have it, but often, 

 

We’re too consumed with ourselves, and our own fears,

 

And our own doubts. And what if I say this, 

 

And what are they going to think? I’m like, 

 

“People will try and come up with the answer 

 

Before I’ve finished the statement.” 

 

And if you can suspend all that long enough 

 

To really listen to what people are saying. 

 

You can hear so much more in the conversation.

 

Richard Matthews  

They say that a lot of people, 

 

Most people in fact, they listen to reply 

 

Instead of listening to understand.

 

Eric G. Reid  

I always approach a conversation, especially 

 

With my clients: my head will be down, 

 

My eyes will be closed. And I’m thinking help me 

 

Understand. Help me understand what 

 

It is your saying. And I have to be totally tuned 

 

Into their voice. And in part because a lot of times 

 

I won’t use a visual like, Skype or Zoom, 

 

That I’m really listening to the words 

 

That they choose, and somebody will choose 

 

A word. And they’ll think it’s random. But no, 

 

Your brain is smart enough to be picked 

 

Between one of two words and it chose that word 

 

For reason. Let’s go look at that

 

Because that’s an interesting word. 

 

That’s an interesting sentence structure, 

 

An interesting perception. Let’s get in there and look at it.

 

Richard Matthews  

When you’re listening to understand, 

 

It’s one of the things that’s always fascinated me 

 

About persuasive psychology, copywriting,

 

And direct response marketing, and any of this 

 

Kind of stuff, is that if you choose your words properly; 

 

You can change people’s lives. Take the actions 

 

That they take. And from a life coach perspective 

 

Or a business coach—listening 

 

To understand is that first step. It’s that. 

 

Because if you understand what they’re saying, 

 

Then you can use the words that are going to help 

 

Get them to change their actions 

 

And do things differently. 

 

Eric G. Reid  

I remember a story. I had a client once.

 

He was—sometimes you just let them free flow. 

 

And he said, “I just can’t be happy 

 

Until my dad is, and I don’t know when 

 

That’s going to be. So, I think I just need…” 

 

And he kept on going. I was like, 

 

“What do you mean, your dad’s not happy

 

So therefore you can’t be happy? Is that the cycle 

 

Of sabotage that I’m seeing played out here? 

 

Is you don’t want to rise above your dad’s 

 

Current happiness quota?” And as we started going, 

 

I said, “Do you know if your dad’s happy?” 

 

He’s like, “I assume he can’t based on…” I’m like,

 

“Wait a minute, you’re basing your entire life 

 

And your success based on the assumption 

 

That your dad’s not happy. What would change 

 

If you went and sat down and talked to him 

 

About his happiness quota? About his satisfaction 

 

With life?” Couple weeks later, He comes back. 

 

“I’ve had that conversation. My dad’s really happy. 

 

He’s comfortable. Good with his life. 

 

He’s proud of his life.” And I was like, 

 

“So what does that mean for you?” And he’s like, 

 

“I guess I can go on and do my thing, now.” 

 

And that cycle of self-sabotage was able to end 

 

Simply because I was listening. And he said, 

 

“Until my dad is I can’t.” I’m like, 

 

“What do you mean ‘until’?”

 

Richard Matthews  

That makes a lot of sense in it. But that self-sabotage 

 

Is actually a really good segue into my next question, 

 

Which is about your own personal fatal flaw. 

 

Superman has his Kryptonite. Every superhero 

 

Has their has their flaw. And I’m curious, 

 

What do you think, if you could name 

 

One of the things that has held you back 

 

From growing your own company 

 

That you’ve had to work on? And more importantly, 

 

How have you worked on it for other people 

 

Who might suffer from something similar

 

To fix that in their own business?

 

Eric G. Reid  

Sometimes, it’s that Magneto thing.

 

I know it all. I never get the credit that I deserve. 

 

Therefore, I’m going to go out and do it on my own. 

 

Do it on my own. And I assume that I can see 

 

And know everything. I see 

 

The whole picture. That often forget 

 

To stop and check in with people. I’m really good 

 

At getting idea and going. And forgetting 

 

To turn around and say, “How’s everybody else 

 

Feel about this? Are we in the right direction?” 

 

I may not change my direction, but I forgot 

 

To get you guys on board because I can influence 

 

You at—and I don’t mean to sound egotistical— 

 

But because I know I can get your buy in 

 

Really quick. Sometimes, I don’t dig enough 

 

To say, “Was that a real buy in or was that just the energy 

 

Of the moment? Was that just you being excited? 

 

Because I was excited, and that was the energy? 

 

Or did you really want to do this?”

 

Richard Matthews  

I have decided that I don’t have a name 

 

For that. But it’s one of the things that I realized 

 

Early on in my life. I was pretty good 

 

At the whole persuasion thing. My wife and I

 

Have been married 10 years now. And I remember 

 

Telling her, specifically. I was like, 

 

“I made a conscious effort to not be persuasive 

 

Because I wanted you to actually like me. 

 

Not like me, because I persuaded you to like me.”

 

It’s like that kind of thing. You have to get, 

 

“I want you to buy in because you actually 

 

Want to do this thing and go this direction. 

 

Not because I used my powers 

 

Of persuasion upon you.”

 

Eric G. Reid  

I—t’s kind of like that bewitched episode. 

 

Did he fall in love with you because there was a spell 

 

And when did this spell go off? Are you still in love

 

With or without the spell? All that lingering effect. 

 

It’s interesting because when you understand influence, 

 

And as John Maxwell says, “Leadership is influence. 

 

Nothing more, nothing less.” When you’re able 

 

To understand that with that influence 

 

Comes a responsibility of leadership. 

 

And it almost becomes like you don’t want to 

 

Let it out of the box because it carries so much 

 

Responsibility, that if I use my influence 

 

And direct you on a certain path, am I failing 

 

To teach you how to fish and instead giving you the fish? 

 

Am I failing to let you go through those moments 

 

Where you have to grow and go through pause 

 

And get knocked down and get picked up? 

 

Because sometimes you have to, pull it back and go. 

 

I honestly don’t know. What should we do? 

 

What do you think is best? How would you perceive?

 

Richard Matthews  

I like to say that influence or persuasion 

 

Is a neutral tool. When you use it 

 

For the good of those who are following you, 

 

We call that leadership. When you use it for your own 

 

Good we call that manipulation. You have 

 

To take a moment and think to yourself, 

 

Have I manipulated this group? Or am I leading 

 

This group? And that’s where that difference is.

 

Is this the buy in? What is best for them

 

And do they know it? Well,

 

Eric G. Reid  

Isn’t that this sort of the paradox for superheroes? 

 

Do I become a superhero or super villain? 

 

Do I use my powers for good? Or do I use my powers 

 

For evil? And often there’s that pivotal moment 

 

In each of the villain/superhero story 

 

Where they make that decision. Either they’re wronged 

 

Or they’re able to do something right in the world 

 

That feeds them and feeds their soul.

 

And encourages them to keep going 

 

Down that path of service to good or I’ve been harmed. 

 

I’ve been taken advantage of. I’ve been bullied.

 

I’ve been beaten. Therefore, I’m going to use 

 

What I have to seek revenge. To seek 

 

My own power. My own selfish needs.

 

Richard Matthews  

Then you become the enemy. Let’s talk a little bit 

 

About your common enemy. I like to think of it 

 

Like this: superheroes, they all have 

 

Their supervillains that they fight. A common enemy 

 

Is something that you have to come up against 

 

Regularly with your clients. You wish if you just had 

 

A magic wand, you could wave and remove that

 

Thinking pattern or mindset or something 

 

Was holding them back and you could just—

 

The results. If you could just change this thing. 

 

What would that be? Can you name it? 

 

Eric G. Reid  

It’s the… It’s that idea that I’m wholly or worthy. 

 

Everybody can convince themselves in their mindset. 

 

In their head space. In their daily affirmations 

 

Of “I’m great. I’m going to succeed. 

 

I’m a millionaire. I’m a top producer.” And this thing 

 

Down inside is going, “You’re not worthy 

 

Of any of that. You know where you grew up. 

 

You know who you are. You know who you sleep. 

 

If they knew who you were. You’re not worthy 

 

Of all of that.” And so they get caught up 

 

In this cycle of trying to convince their mindset.

 

They go to mindset coaches, and confidence coaches, 

 

And all of this mindset work. Then they go into 

 

This 30 Day Challenge. Habit, discipline, busted, 

 

Or die kind of thing. And all the while inside, 

 

They keep saying, “I’m really not worthy, 

 

So it’s probably not going to turn out. And so 

 

Worthiness is nothing. I can’t give that 

 

To a client. I can’t tell you you’re worthy. 

 

It’s something that you have to internalize.

 

You have to swallow the blue pill and finally say, 

 

“I believe I’m worthy.” Often, I’ll just meet client 

 

After client. Team after team that starts to grow 

 

A level of success have certain levels of achievement, 

 

And then you see the sabotage thing 

 

Starting to creep up or the in-fighting or 

 

The things that I’m like, “Why are we throwing away?”

 

You still don’t believe you’re worthy. 

 

That’s kind of the whole book of Psycho Cybernetics in a way, too.

 

Richard Matthews  

It’s that 18-inch journey from your head 

 

To your heart that changes everything.

 

Eric G. Reid  

It’s easy for me to sell you on the mindset thing.

 

Or it’s easy for me to sell and coach you 

 

On the 30 day habit. The real work 

 

And that intuitive listening that putting my head 

 

Down and hearing the things that you’re not saying 

 

Is where that worthy thing hides that I’ve got 

 

To unpack and discover: where did you 

 

Decide this? Because if soon as I can figure out 

 

Where you decided it? Or what made you believe it?

 

Then we can root it out. Throw it on the table. 

 

Hack it up. Get rid of it once and for all, 

 

And then work on the other elements.

 

Richard Matthews  

Then work on actually driving the ship properly

 

Without the jacket holding you down. The other side 

 

Of your common enemy is the driving force. 

 

The common enemy what you fight against. 

 

The driving force is what you fight for. 

 

Spider-Man fights to save New York. Batman fights 

 

To save Gotham. Google fights to index 

 

All the world’s information. What is it 

 

That you fight for with your clients in your business?

 

Eric G. Reid  

I could easily say the opposite of knowing 

 

That they’re worthy. But as soon as—

 

Until they can take that. 

 

I hang on to hope that imagine 

 

The possibility. Just for a second, 

 

Just like for a minute second, imagine the possibility 

 

If you did this. Thought this. Acted this way. 

 

Went this direction. How different would your life be? 

 

That ability for somebody to imagine a possibility 

 

Or to hold on to hope. Or hang on to a little bit of faith 

 

That maybe this time could be different.

 

That’s that spark. One of my favorite stories 

 

Or movies is The Never Ending Story. Hands down 

 

The best movie ever made on the planet. 

 

I know people are going to write to you 

 

And say I was wrong, but that’s your email, 

 

Not mine. Where at the very end, he’s holding 

 

That little sliver, that little tiny sliver and she’s like, 

 

“You can save us, Sebastian. Just begin to imagine.” 

 

And the way the whole world is recreated 

 

From that little sliver, that’s kind of the way 

 

I sometimes have to start with coaching. 

 

It’s like that little minute piece, 

 

And then watching it explode.

 

Richard Matthews  

You fight for a vision of the future, 

 

Which is interesting, because one of the things 

 

That just hearing some of your background talk. 

 

You believe we have a spark of divinity. 

 

And that spark of divinity is it’s captured 

 

In our creativity. You get there when you have 

 

That vision for the future. When you can see 

 

The possibilities that are laid out before you 

 

When you understand the power that you have.

 

What that sliver is capable of becoming.

 

Eric G. Reid  

It always amazes me. I’ll be on a call 

 

And someone’s like, “You just don’t understand 

 

My story’s different.” I don’t know how many times 

 

I’ve heard the “I’m the exception 

 

To the universe” thing. I’m like, 

 

“It takes more faith to believe you’re the exception 

 

To the universe, than it would be for you 

 

To believe in my belief system that you’re worthy 

 

Of everything else that the universe 

 

Has provided to everybody else. But you believe 

 

That you’re different than anything else created 

 

By God is. You’re the one thing in the entire—

 

From tree to bird.” Steve Jobs, 

 

You’re the one exception in the universe. 

 

That’s a pretty big leap of faith versus me 

 

Telling you, “Maybe you’re worthy 

 

Of having a good day.” 

 

Richard Matthews  

Have you ever seen that meme? 

 

It just cracks me up everytime I see it.

 

It’s a lightning storm striking the ocean. 

 

And there’s six lightning strikes hitting the water. 

 

And the meme says FU six fish, in particular. 

 

Cracks me up. But it’s that kind of thoughts.

 

They’re thinking, “I’m just the one fish 

 

In the ocean that the lightning decided to strike.”

 

Eric G. Reid  

When you think about, “You don’t understand. 

 

Nobody.” I’m just like, “I understand 

 

How you feel that but if you could 

 

Pull back, and even in most 

 

Abstract sense, as a scientist think of the odds 

 

Of you being the one thing in the entire planet 

 

That does not grow and produce fruit. 

 

Your odds are pretty big. You should be buying 

 

Lottery tickets everyday. 

 

If you’re striking those kind of odds.”

 

Richard Matthews  

You’re actually capable of going out and growing 

 

And creating and doing things because 

 

Eric G. Reid  

Yeah.

 

Richard Matthews  

… And it’s that – They just have to believe that they have 

 

To move it from their head to their heart. 

 

Eric G. Reid  

And that’s what I mean so often will tell ourselves that

 

We’ll believe in our minds, “I’m a killer machine on number-“

 

And we get that affirmation, mindset rant, and we go 

 

And get our mindset shifted. And then down there,

 

Like I said, we’re still like that little Woolly and Worthy monsters like, 

 

“You’re not, as soon as they find out your truth.” 

 

And that’s the hard thing.

 

Richard Matthews  

Absolutely. And it’s interesting because I would imagine

 

Most of the things that people are holding 

 

In their thinking themselves, “I’m the only one 

 

Who’s ever thought this thought or done this thing.”

 

Everyone talked about those things realize we’re all that way. 

 

We’re all fallen. We all have have our things that 

 

We’ve, we wish hadn’t done.

 

Eric G. Reid  

It’s interesting because I do a thing called Fun Friend Friday 

 

Where I bring in a guest on to my live cast. 

 

And they’ll be telling their story. 

 

And you can just watch people like, “Oh my gosh, 

 

I was 13 when that happened,” or “That happened to me.”

 

And it’s your story, I get it. You were wearing a different outfit. 

 

You lived in a different town and 

 

Maybe you were your younger year older. 

 

But your story though it’s unique, in one perspective, 

 

You’re not the only person that’s had to go through 

 

That particular storm or lived through that experience.

 

How you’ve processed it, how you perceived it 

 

And how you’ve utilized it. That’s what’s unique, 

 

But that one little event, the events are common. 

 

It’s how we manage those events and 

 

how we move through those events that make it unique.

 

Richard Matthews  

Absolutely. So, let’s talk a little bit about tools. 

 

Tools you might use to manage those kind of events. 

 

Maybe you have a big magical hammer like Thor or

 

Bulletproof vest like the neighborhood police officer.

 

Maybe you just really love how Evernote helps you 

 

Organize your thoughts when you work with your clients. 

 

What are some of the tools you use either, 

 

To work with your clients or like physical tools to schedule 

 

Your life, your business that make your make your business what it is?

 

Eric G. Reid  

So, one, you forgot Captain America’s shield.

 

Richard Matthews  

I didnn’t put that in there. That’s a good idea.

 

Eric G. Reid  

We really do walk around with shield sometimes. So I’m for –

 

Is sort of spiritual soft California Baja, Hawaii. 

 

I’m also very disciplined and consistent. 

 

And so I use a tool called Trello for myself and a lot of times 

 

For my clients that really organizes our life, 

 

Like, what are my goals? What are my 30 day goals? 

 

What are my 90 day goals? I don’t –

 

When I say I don’t believe in year and five year goals, 

 

I think those are more in the vision mission side

 

Than by five years, I want to be at this position. 

 

Somebody else say, “By five years, I want to have 

 

A million dollars in the bank.” And I’ll say, 

 

“So if you win the lottery tomorrow and it’s a $10 million winning,

 

Does that mean you have to spend all nine millions 

 

By the end of year five? And they’re like, “No, no, no.” 

 

I’m like, “Okay, so let’s not just work on short term.”

 

So with Trello we do a lot of gold planning. 

 

We have a daily gratitude journal so that we can reflect 

 

On the good things and the positive things that I use 

 

To start turning people like, “You know what?” 

 

Because so often they’ll say, “For the last seven days, 

 

This has happened.” I’m like, 

 

“Really, is that what your your journal reflects?”

 

“Is that all you’re remembering?” 

 

And so having a place where they can record the good things, 

 

And then having a place where they can be held accountable 

 

For setting a goal and achieving a goal, 

 

And so I like that practical piece of it because sometimes

 

We lie to ourselves but when we have it physically 

 

In front of us, those lies begin to fade. 

 

And so I use practical tools. 

 

But I also have learned through years and years of doing this, 

 

Just having a list of questions, now in my head, 

 

That when I – and the one question, 

 

The most complicated question is how often do, “Really?” 

 

With a very large question mark and I’m not afraid 

 

To say it four times in a row and anybody 

 

That’s been my client for a while will be like, 

 

“I know you’re not going to let me go with just one.”

 

Because often that really is like, “Come on, 

 

You know there’s more, finish the sentence.”

 

So –

 

Richard Matthews  

Interesting. The two things that I want to pull out about –

 

One of them is the difference between short term and long term goals. 

 

And I’ve noticed this as a recurring pattern with people 

 

Who are very successful is when it comes to long term stuff. 

 

They have a destination. I like to think of it like 

 

You’re in California in LA, and you want to get to New York, 

 

New York is a destination I want to get there. 

 

But the mistake people make with their long term goals

 

Is they tried to draw a line from California 

 

All the way to New York and they’re like, 

 

“This is the path I’m going to take all the way to get there.” 

 

And getting from California to New York, I mean, 

 

You could be going through Japan and around 

 

The other side of the planet to get there.

 

Eric G. Reid  

And exactly and so often asked my clients “So why New York?”

 

“Well, because I really love the energy And the vibrancy of this city.”

 

Why do you like that? What is it about that that’s attracting you. 

 

And as we do the really, really, really, what I might here is,

 

“I’ve always wanted to pursue acting or vocal,”

 

In this analogy of getting to New York. 

 

I’ve always wanted to know what it felt like to stand on a stage. 

 

Oh. So wait a minute, is that something 

 

That needs to wait until New York? Or is that something 

 

You could start to experience in the next 30 days?

 

Richard Matthews  

Could you get to your local, I don’t want to call it.

 

…  Or leadership event and get invited on stage.

 

Eric G. Reid  

Or theater at your kids plays or what is the smallest …

 

That New York dream that you could begin living now 

 

And if you got really good at it, 

 

Wouldn’t that prepare you for five years from now 

 

When you move to New York to be great? 

 

Richard Matthews  

Yeah. 

 

Eric G. Reid  

Let’s go off where we’ll think, “I’ve got all of this time to get great. 

 

So there’s no effort needed today.”

 

Richard Matthews  

And then the other thing that happens is, 

 

When you actually start on a journey, 

 

You discover – the why all the things we said about 

 

The why behind New York, like when you actually start moving 

 

And doing things you might get on the road and find out,

 

“I really didn’t want to get to New York.

 

It was actually Chicago.”

 

Eric G. Reid  

And it’s so true because –

 

And that’s where I see people that don’t invest in coaching, 

 

And it’s not a plug for me, 

 

Is they don’t get asked that fourth and fifth and six layer question. 

 

And so they think, “I just got to get to New York, 

 

And it’ll all be fine.” And what is it about New York that excites you? 

 

“Well, I just like the city.” 

 

And some people like, “Great, we should make a plan

 

To start moving to New York. 

 

And they build a five-year life around moving to New York 

 

And they show up in New York and it’s like, “This isn’t right.”

 

You said you wanted to get to New York. 

 

Now suddenly, you’re complaining that 

 

You don’t get to be in theater. 

 

It’s like, we’re singing on Broadway or playing in the symphony. 

 

It’s like, “Okay, maybe we should have

 

Talked about that five years ago.”

 

Richard Matthews  

And so the difference there is learning how to 

 

Set short term goals that are easy to take action on 

 

Because when you’re in motion – It’s easy to drive.

 

It’s easy to drive and move a shift that’s in motion, 

 

Much more than it is to get it started. 

 

And I’ve noticed that to success, it’s a common theme 

 

In successful relationships is people who are successful is that

 

They realize how important the daily, weekly, monthly 

 

Short term spreads to get in action and move are 

 

And realize that long term stuff 

 

It’s good to have an idea of where you’re going.

 

Like, to know the general direction you want to be heading.

 

But the freedom to move and change and adapt as you go.

 

Eric G. Reid  

And take advantage of opportunities because somebody 

 

May walk up and see you at that children’s theater 

 

And say, “You’re the exact person I’ve been looking for

 

To step into this role on Off-Broadway. 

 

Could you be there next week?’ But you – and then the same time, 

 

You may realize, “Wait, this isn’t what I thought 

 

It was going to feel like, be like.

 

I’m so glad that I experienced it here on level one, 

 

Instead of waiting till I got to level 100 and had more to lose, 

 

More to gain, more adjustments to make.”

 

And so when I use like the Trello board, that’s often- 

 

Clients will come and say, 

 

“We’re only going to look at 90 days out.”

 

I’m like, your life is going to be so different 90 days. 

 

It would be foolish of us to even try and think of what 

 

It’s going to look like at the end of the year. 

 

And now we can talk about what it might feel like or 

 

What experiences you’ll be able to have because of the work. 

 

But to literally say, “I want to be in this rock solid position.” 

 

That’s kind of foolish.

 

Richard Matthews  

One of the – My favorite things, I’ve got four kids 

 

And they’re all young. 

 

Eric G. Reid  

Bless you. 

 

Richard Matthews  

And 90 days is such a huge amount of time when you have kids.

 

Because you look back 90 days ago and 

 

Everything was different about your family dynamic

 

Bcause they’ve grown and changed so much.

 

We got a newborn. She’s just turned six months old. 

 

And our world was completely different 90 days ago. 

 

Well, different things and like it. I know it’s just something for me 

 

Is keeping that in mind all the time is

 

How quick everything changes. And I can’t even plan 90 days out 

 

Because- just as, for instance, in your life, 

 

If you’ve ever had a six-year old who’s got 

 

A birthday party coming up in 90 days, 

 

You can’t plan the birthday party 90 days in advance 

 

Because what they are into and 

 

What they want to do can change completely.

 

Eric G. Reid  

You speak like my dad, like Me, because it’s like, 

 

“Okay, he’s really loving Ninja Turtles. 

 

So let’s go on Amazon and buy like all the 

 

Ninja Turtle party decorations.” And then the night 

 

Before his birthday, “Can I have a Power Ranger cake?”

 

And I want a Power Ranger outfit and I want a Power Patrol. 

 

And you’re like, “Oh my gosh, no.

 

My son –

 

You’re gonna like turtles until tomorrow. 

 

Richard Matthews  

… Teenage Mutant Ninja Turtles until tomorrow.

 

You can’t change what you like.

 

Eric G. Reid  

We have been through, oh by gosh, Chima and Star Wars 

 

And superheroes and I mean, it has gone the gamut –

 

And Pokemon cards and I’m the guy that like dives balloon. 

 

So it’s like now we have all 50,000 Pokemon cards, 

 

And the next day is like, “I’m bored with it.” 

 

And I think the same is true often for us as adults were like, 

 

This is my passion. This is my dream. 

 

This is what I’m going to do and we go out 

 

And spend gobs of money.

 

Get totally invested in it.

 

And we haven’t even done like the first level thing.

 

People that join these high expensive gyms 

 

Get all the outfits, get all the clothes, 

 

And they’ve never woken up a day in their life at 5am.

 

It’s why don’t you practice getting up at 5am

 

Getting your tennis shoes on walking around the block, 

 

Coming home before we make all of these big changes

 

Richard Matthews  

I completely get that. And I said, it’s just something 

 

That is brought to mind a lot when you have children. 

 

But it’s something that we do to ourselves all the time. 

 

I think we want to do this get into something. 

 

And one of the things that I have started doing,

 

In that vein of setting goals and then doing things,

 

Is giving myself permission to try things 

 

With the idea that I’m going to give myself 90 days.

 

And I’m going to put everything I have into it. 

 

And if I don’t like it, I can stop and change direction,

 

Just like a mental game I play with myself. 

 

I’m going to do this, I’m gonna do something.

 

I’m going to change something in my business.

 

I’m going to change something in my life. 

 

And we’re going to try it and going to go for it. 

 

But I have to give myself at least 90 days 

 

Because if I only give myself a week,

 

Then I haven’t really done anything. 

 

And if I try to – I’m going to do it for a year. 

 

I’m already scared of the … I never do anything. 

 

So my own little thing is I’m going to try it out for 90 days

 

And see how it goes. sort of like a mental hack 

 

To deal with that exact problem that most adults have.

 

Sort of like a mental hack to deal with 

 

That exact problem that most adults have.

 

Eric G. Reid  

I think if we need to, there’s sort of a balance because 

 

Blue, my son, he’ll sign up for something.

 

I’m so, “And before we sign the paper,” I’m like, 

 

“Okay, this runs until November” or “This is a year long thing. 

 

Before I say yes, you realize that no matter 

 

How you feel in 30 days, you’re going to still be doing it.”

 

And the first couple times, he didn’t understand that.

 

Now he’s much more cautious about 

 

Bringing home permission slips for me to sign up. 

 

But at the same time, I’ll tell him, it’s like, 

 

“Well, what is something like this we could do 

 

That isn’t the full on commitment?”

 

Like, would just get our toes wet? 

 

And then I’ll tell coaching clients 

 

That are going through that same sort of process of like,

 

“So have you done this in the past?”

 

Or, “Have you done something similar or attempted something?”

 

Where, is there an unopened box on the floor of your office

 

When you bought this product system tool before 

 

That you still haven’t in us the time to? 

 

And if they’re like, “Yeah.”

 

I’m like, “So why didn’t it work out?” And often it’s like, 

 

“Well, I just didn’t have the time.”

 

I’m like, “Well, we know that’s a lie because if it was that passionate,

 

You would have made the time.” 

 

And as you start to unpack it’s like, 

 

Okay, before we go out and I’m sometimes 

 

A very practical – before we go out and do the next big thing,

 

Let’s go back and visit the last big thing 

 

We made a commitment to and figure out why we didn’t 

 

Follow through and if you can truly say, 

 

“You know what, after 90 days, my vocal coach said, never sing. 

 

And so this idea of recording a record probably wasn’t practical.”

 

Then I’m like, “Okay, that makes sense.”

 

Richard Matthews  

Yeah.

 

Eric G. Reid  

Butf you just lose interest in it, then we need to talk.

 

Richard Matthews  

It’s one of the things that I think works really well 

 

In that space is knowing how much time it’s going to take

 

To really know a thing, do a thing. 

 

So like my family and I we travel full time. 

 

We’re in an RV and we’ve been traveling the country.

 

And for us, we were like, what we’re going to do is 

 

We’re going to move into the RV sell our stuff. 

 

We’re going to do it for six months. 

 

I think this was our was our first little – 

 

We’re going to try it and like at the end of six months, 

 

We can rent another house, buy furniture again, do the thing. 

 

And if we don’t like it, we won’t. 

 

We figured that was enough time to get through 

 

What I call the honeymoon phase. 

 

Everything’s new and interesting and different 

 

And get to the point where you have some problems, 

 

And you have to deal with the problems. 

 

And see if you still like it after the problems because whatever, 

 

The grass is never greener. Doesn’t matter what you’re doing. 

 

It’s never greener over there. It’s there. 

 

They always come with problems, stuff like that. 

 

So like we did that. And the other part of that is something that 

 

I tell my son all the time, and it said mastery begets passion. 

 

Meaning that sometimes you just have to eat dirt 

 

Until you get good at something. 

 

Because the better you get at something, 

 

The more your passion grows for that thing. 

 

And I’ve been able to demonstrate that to my son a couple of times,

 

But it’s something that’s really hard for adults to grasp. 

 

I’ve noticed just in myself and working with people, 

 

Is that we think, and I think it’s just because it’s messaging

 

 in the market all the time, that you start with passion

 

And then, you use your passion to create mastery. 

 

And that’s backwards. I think you sometimes you have to, 

 

You master something and that creates passion.

 

Eric G. Reid  

Very much. And so I had a just last week on my live show,

 

She did the similar, they took a year off, 

 

Sold out everything. Jumped on, we called it,

 

I teased her and called it the bus. But it was a mobile home,

 

Whatever you want to call it, an RV, with two teenagers.

 

And she did about a year, a little bit over a year. 

 

And I said the lessons you’ve learned about communication, 

 

About flexibility, about stuff versus time, all of that. 

 

And I mean, I just, I applaud her. We did similar 

 

By going to Uruguay for three years. 

 

But when you have to go through the hard thing 

 

In front of your kids, they start realizing that life isn’t easy 

 

Because sometimes, as parents, we do look like superheroes. 

 

We seem to know everything. We can do everything. 

 

There’s no learning curve for us on how to build a Lego.

 

We just read it and do it. All of that seems superhero to our kids, 

 

That when they can see us fumbling with how to back up the RV

 

To get it in the spot and making mistakes or like, 

 

“Oh, I can now feel safe to make mistakes. 

 

And my dad still seems to really love what he’s doing 

 

Even though it’s filled with mistakes. 

 

Now I get what he means by mastery equals passion.”

 

Richard Matthews  

And – in that vein over the last couple of years, 

 

My son has seen me learn how to backup an RV.

 

I’ve gotten really good at it. We renovated the first coach,

 

We had all the way from floor to ceiling, 

 

So you see me learn and rip apart everything and learn things 

 

Like carpentry and electrical stuff and pulling up 

 

Electrical grids and figuring it out. 

 

And he’s like, “You don’t know how to do this.”

 

I’m like, “Not yet, but I’m gonna learn it.” 

 

So it’s been a really interesting experience that way,

 

But just being able to – be willing to be bad at things

 

In order to get good at them.

 

Eric G. Reid  

And I think that’s the biggest mistake we sometimes make

 

As entrepreneurs, is that we can’t be bad at something 

 

What would our investors think if they saw us fall down? 

 

And so they limit their risk, and they limit their exposure 

 

And so suddenly, it’s like, “Okay, I’ve got to be small

 

To be safe to stay where I’m at. So nobody finds out.” 

 

Because what would our customers think? 

 

What would our clients think? What would our team think? 

 

And you wonder why your business is dying?

 

When was the last time you took a big bold risk 

 

And fell flat on your face?

 

Richard Matthews  

Absolutely. Probably, one of the most important lessons

 

I’ve learned in my business is learning how to take managed risks.

 

Everything from biting the bullet to hire an employee and

 

Testing new things for marketing stuff and other things that I’m like-

 

I’ve gotten in the habit now of – I’ll tell clients ahead of time.

 

… like they can we do something like this? 

 

And I’ll be like, “I don’t know how to do that, 

 

But I’m happy to learn with you, if you want?”

 

And approach things that way.

 

Eric G. Reid  

And it’s funny because a lot of clients will be like, 

 

“I appreciate that. Let’s go!” It’s like, “I don’t want your expertise.

 

I want to learn to build this net myself so I can fish. 

 

But I also want your feedback and your input 

 

Because you’ve probably seen variation and a lot of different ways. 

 

So bring your expertise and we’ll see what we can do together.”

 

Richard Matthews  

Absolutely. And it’s really cool way to expand your skill set

 

And work on mastery. And one of the things that –

 

When it comes to mastery, one of the things that 

 

I’ve been working on in my life, is the thing that I want to master

 

Is I want to master the skill of learning new things. 

 

And sometimes it’s – I think, because that’s one of the hardest 

 

Things to do is to be bad at things and be okay with it. 

 

And to learn how to progress. And so it’s like a constant state. 

 

I like to have myself in, at least, in one area. 

 

Sometimes it’s just, I’m learning the piano with my son. 

 

And I suck at piano, but I’m working on it. 

 

Just because I’m trying to exercise that muscle. 

 

Eric G. Reid  

See, and I like that. I sort of play along the same lines with like,

 

“I don’t care, who cares?” Like, I don’t care. 

 

And that doesn’t mean I’m … And I don’t try hard. 

 

It’s like, I really don’t. 

 

When I say I don’t care about your opinion, 

 

I don’t care about your opinion, but I value your feedback. 

 

Because if your feedback is around the idea of 

 

I see you making this effort and trying to do this thing,

 

Let me give you some encouragement, some advice, 

 

Some skill benefit, that I’m all in. 

 

I’m like, I’ll sit down and be a student for anything. 

 

But if somebody just calls in like, “You suck.” 

 

I’m like, “Okay, I don’t care.”

 

The only thing you got going on today is telling me I suck. 

 

I’ve got all of this other stuff I’m learning. 

 

So have a nice day. 

 

Richard Matthews  

Absolutely.

 

Speaker  

Music is by https://www.purple-planet.com/ Back to the show. 

 

Richard Matthews  

So let’s move on a little bit and talk about 

 

Some of your own personal heroes. So Frodo had Gandalf. 

 

Luke had Obi Wan. Robert Kiyosaki had his Rich Dad.

 

Who were some of your heroes? Were they real life mentors? 

 

Were they speakers or authors? Peers who were 

 

A few couple of years ahead of you? 

 

And how important were they to what 

 

You’ve accomplished so far in your business?

 

Eric G. Reid  

I mean, there’s always the cliche, and I think it’s a cliche 

 

Because it’s often true by many people,

 

Is like my mother was somebody that I saw, 

 

With very little. She had the high school education 

 

Ended up with three kids, no job, no nothing 

 

And she had to figure it out. And at the end of her life, 

 

She was very successful and accomplished a lot. 

 

And so I always look at her like, okay, and I’ll sometimes say, 

 

Okay, my mom’s name was Jane and I’m pulling out the gene. 

 

I need to find, I need – She’s in my DNA, so I know I can do it. 

 

And then, I’ll often look at my daughter who has a disability 

 

And that she walks through like constantly laughing

 

And giggling, and she loves everybody and she’ll just walk up 

 

And pat you on the head and say, “I like you,” and move on. 

 

And then some of the more, I guess, accessible to others, 

 

Is I love Adam Braun’s book The Promise of a Pencil. 

 

The way he talks about language and building a business 

 

And the entrepreneur journey that he was on, 

 

I really connect with. I mean, if you could see my bookshelf, 

 

I read on an average, I think I checked it last month,

 

And it was probably about 500 pages a day, maybe more.

 

I’ve really become just a consumer and which I have to be

 

Because I also work with thought leaders on editing

 

And building content for their books. 

 

And so maybe of that 500, 200 of it was work related.

 

Working on a book with a client. 

 

And then, by reading other like-minded people, 

 

I can sort of see what the trends are. 

 

So to say a particular author, and you know, it’s often changing. 

 

But what I have started doing is if I find an author, 

 

I’ll not just read one but I’ll read like four or five of their books,

 

So that I really absorb their whole thinking. 

 

Their whole philosophy. Their whole ideas.

 

Richard Matthews  

Not until you pick it apart a little bit and really understand 

 

Where they’re coming from. 

 

Eric G. Reid  

And I have a cool little tool. It’s one of my favorites. 

 

It’s called a ScanMarker.

 

And so, after I’ve highlighted a book, I go back through 

 

And I take this and it pulls out all the highlights, 

 

And it goes into a Word document. 

 

And then I just shove it in the inside of the cover of the book. 

 

So that, if I’m like, “I know what was in that book.” 

 

Then I can just like read my cliff –

 

I create my own Cliffs Notes of books …

 

Richard Matthews  

That’s kind a genius, good idea.

 

Eric G. Reid  

It’s kind of obsessive compulsive, too.

 

Richard Matthews  

That’s the way some of us are.

 

We all have our obsessive compulsive things. 

 

So, last question, basically, let’s run home for our listeners 

 

Talk about your guiding principles. 

 

What are the top one or two things that you do on a daily basis

 

That you think contribute to the success and influence 

 

You enjoy today? Maybe something you wish 

 

You knew when you first started out?

 

Eric G. Reid  

I’m always told by people that I’m either very disciplined

 

Or very consistent, which I think is kind of the same thing. 

 

And I don’t see it because it’s part of my routine, 

 

Which I guess is why it’s consistent. 

 

But what I’ve realized is consistency with the compound effect

 

Is it’s often called, is only visible in the rearview mirror. 

 

And so if you’re starting out and saying, 

 

“Well, I’m going to do this for 30 days and at the end of 30 days,

 

I’m going to be so consistent, this is going to happen.”

 

It doesn’t work that way. You just gotta wake up every morning 

 

And say, “I’m going to do this because this is my passion. 

 

This is my purpose. This is what I believe. This is who I am. 

 

It’s part of my value system as a business owner, as an individual. 

 

So I’m going to do it. And I’m not going to worry about 

 

If I’m going to do it for 7, 30, 100, a thousand days. 

 

It’s just who I want to become. 

 

So I’m going to start becoming that person now. 

 

And so I think consistency or that – once. 

 

And then the other thing is like when I make a commitment

 

I used to think that was just, like I’m making 

 

A commitment to it. But then I started to bring that sort of,

 

That a commitment is a covenant in a way. 

 

As you had alluded to, in a biblical divine sense, 

 

And so before I make that commitment, 

 

I better understand the full cost. And because I … myself 

 

From a commitment only the other person can, 

 

Or the other party can. And so having those commitments

 

And that discipline or consistency is what will grow your business 

 

Much faster than a slick logo or the right tagline, or pretty website.

 

If you show up and do average every single day, for 1000 days, 

 

You will beat out the guy who spends $1,000 one day,

 

Trying to boost his Facebook popularity.

 

Richard Matthews  

Yeah, and I think you hit on something really, really key there. 

 

The idea that I’m going to do something, 

 

Not because it’s something – I’m going to do it for 30 days 

 

Or 60 days or 90 days, I’m going to do that because 

 

That’s who I want to be. Again, going back to the kids

 

And something I tell my kids all the time is, 

 

“You are what you do, not what you say or what you think.”

 

So I mean, to take that argument ad absurdum.

 

If you think about killing someone every day 

 

And you never do in the workplace because it really irritates you. 

 

You are not a murderer. 

 

You have to actually kill someone to be a murderer.

 

Eric G. Reid  

But I could argue the other side and say, 

 

Because you walk into that you’ve killed 

 

The possibility of their growth, your friendship, 

 

Team dynamic in the attitude. They might as well be dead 

 

Because you no longer see value in worth,

 

In trying to invest in them in that relationship. 

 

Richard Matthews  

Absolutely. But the idea is that you, can manipulate 

 

Who you are by taking specific actions. 

 

And the more you act in a certain way, 

 

The more you become that type of person. 

 

So to your point, you’re like, 

 

“I don’t even see the commitment and consistency.”

 

Because it’s just part of who you are. It’s something that you

 

Just do all the time. And it’s a lesson I tried to get across 

 

To my son, particularly, he’s like, “I want to get good at this thing.” 

 

I’m like, “Then, you just need to do it over and over and over 

 

Aand over and over again. Like it’s part of who you are. 

 

And eventually, you’ll get good at it.” 

 

And I think it’s a really interesting discussion, at least 

 

Because we think you can, like you can’t change who you are, 

 

But you can because you are defined by your actions

 

And you control your actions.

 

Eric G. Reid  

And I couldn’t agree more, so my daughter will often do 

 

Something thing like all kids do. And I’ll catch her 

 

And she’ll go, “Sorry.” And it’s almost like a song. 

 

And I look, I’m like, “I don’t want to hear sorry.” 

 

I mean, I know that’s kind of what you’re trying to say.

 

But I would rather see you change your behavior. 

 

And so I’m always telling her, “Thank you for the sorry, 

 

But next time I tell you to do X-Y-Z, do it.”

 

Just show me that you learn the lesson by changing your behavior.

 

And I think the same is true for us as adults. 

 

We go out and we try and create all this marketing 

 

And this branding and this logo. And we try and create 

 

This whole image. And yet nothing internally in US 

 

Has changed or actions or the things that we do on a daily level. 

 

And we’re suddenly like, “Why is this not working?” 

 

It’s because that over there is doing all of that external stuff. 

 

That’s fine. It’s, “You’re not showing up at 100%. 

 

You’re not showing up committed to the things 

 

That you said you were going to do. 

 

You’re not doing it enough for people and 

 

Or the universe to respond with trust. 

 

And so that’s where you’re stuck, buddy.

 

Richard Matthews  

You gotta start changing your actions. 

 

So that leads me last question, something we do on the show 

 

Every time and we talked about this head of time, 

 

I call it, the HERO Challenge. And if you have someone 

 

In your life who you think has a great entrepreneurial story 

 

That should come on the show and share their story, 

 

Who are they? And why do you think they should come here?

 

Eric G. Reid  

I think it’s ironic, in part because we did talk about it. 

 

So, Sebastien Richards is an author and business builder. 

 

They wrote a book called,

 

Lead Like a Superhero: What Pop Culture Icons 

 

Can Teach Us About Impactful Leadership. 

 

And I love his book and this one has a Cliff Note version

 

All over it too. He takes each of the most common 

 

Superheroes and there’s a couple of the women one. 

 

So, people think it’s a guy thing. 

 

From Aquaman, to the Professor, to Superman, 

 

Captain America, Wonder Woman, the Wolverine, 

 

And the Oracle and he talks about their leadership style,

 

And how that leadership style was used 

 

To ultimately create their outcome. 

 

But also how they came in to their superhero powerness 

 

And how that affected their ability to lead. 

 

And so, I love the book. And it’s a fun little read because 

 

You get to decide if you’re Superman or Wolverine 

 

Or Captain America.

 

Richard Matthews  

Seems like a perfect fit for our show.

 

Eric G. Reid  

It is because you think of the Hulk, 

 

Does he really have leadership styles? 

 

Sometimes he’s the aggressive big green Hullk, 

 

But sometimes he’s the doctor side. 

 

That Jekyll and Hyde we’ve all seen in an office setting.

 

Richard Matthews  

Absolutely. So at this point, thank you so much

 

For coming on the show Eric. What I want to do is find out 

 

Where people can find you and more importantly, 

 

Who are the ideal type of clients to reach out

 

If they want to work with you?

 

Eric G. Reid  

So I am all things at E-R-I-C-G-R-E-I-D.

 

So, Eric G. Reid. So for LinkedIn, Facebook, Twitter, Instagram, 

 

You can pretty much find me through that, 

 

Or the website http://www.ericgreid.com/

 

So just search me down that way. 

 

And then, I do a Facebook Live every morning, 

 

Which started as a 10-day challenge, 

 

Which is now over 2000 days in a row.

 

Every morning 8am Eastern now I’m going to go ahead

 

And put the disclaimer, there’s probably about 

 

Twenty missed days a year, between, either not,

 

At eight o’clock or it’s just a ridiculous holiday

 

And nobody gets up at Christmas morning to listen to me at 8am. 

 

So we just skip it. So every morning on Facebook 

 

And that’s the Eric G. Reid, again.

 

And then the client that I love working with is that person that,

 

It’s like I know there’s more in my life. I know that I’ve tried it

 

And failed or I’ve tried it and haven’t quite got the momentum 

 

Where I feel like I’m stuck personally or professionally. 

 

I need somebody to bring in that catalyst energy.

 

I need somebody to bring in that critical eye and then hold me

 

To what we agree to. 

 

Long enough for me to begin to see the success of it 

 

So that I can begin to see that in my life 

 

And in the lives of others.

 

Richard Matthews  

Absolutely. So if you are watching the show, 

 

And that sounds like a … to you. 

 

Make sure you take the time to 

 

Reach out to http://www.ericgreid.com/. 

 

And that’s R-E-I-D, Eric G. Reid and you can reach out to him.

 

And I would, if you like the way he thinks

 

Hop on his show Facebook Live every morning. 

 

I have a couple of shows that I watch like that,

 

Coffee with Scott Adams and a couple others 

 

That they get up every morning and just share coffee

 

With their audience and talk through things, but sounds like fun. 

 

Eric G. Reid  

I know. It’s funny because in this event, when I started, 

 

I was like, I’ve only got to do it for 10 days, and then it became 30. 

 

And then, it became 100. But it’s raised my commitment 

 

To what I do every day because I have to come up with the content.

 

I have to be available. I have to plan my schedule. 

 

I mean, and it sounds like a little thing. It’s only 15 minutes. 

 

But when you take one small thing and you insert it into your life 

 

And say, “I’m committed to doing this for the rest of my life.” 

 

Everything else around your life has to begin to shift 

 

To hold that space. 

 

Richard Matthews  

Absolutely. I mean, calendar becomes important. 

 

Eric G. Reid  

Yes, very quickly. 

 

Richard Matthews  

Cool. So thank you so much for coming on the show today, Eric.

 

Really appreciate it. Had a fun time discussing with you.

 

Do you have any final thoughts for our audience?

 

Eric G. Reid  

No, I appreciate it. And I love what you’re doing with your family. 

 

That getting closer and getting connected. Good for you.

 

Richard Matthews  

Thank you very much. And thank you for coming on the show.