Episode 048 – Mike Koehler

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 048 with Mike Koehler – Doing Great Work Yields Happy Clients and Good Money.

Mike Koehler is the founder and chief strategist at Smirk New Media in Oklahoma City, a digital marketing firm he launched in July 2010. For more than 20 years, Mike has helped tell stories and transform the way content is delivered to consumers.

At Smirk New Media, Mike and his team help companies connect with their audiences online using great content and proven strategies. The Smirk New Media team consists of experts in writing, digital advertising, leadership, visual content, and online customer service. Smirk is recognized as one of the fastest-growing digital consulting firms in the Midwest.

Smirk’s clients range from Fortune 500 companies and national brands to mom-and-pop retailers and nonprofits.

Mike speaks around the country about how-to brands can use storytelling and content strategy to win. He has spoken at the NCAA National Convention in Washington DC and the 140 Characters Conference in New York, the first national conference on the impact of Twitter on business.

Here’s just a taste of what we talked about today:

  • How to manage customer service for a company using social media.
  • Leveraging automation to create opportunities for human connection instead of replacing human connections with A.I. 
  • The limitations of A.I.
  • The transition from being an employee to a business owner.
  • A lesson to learn: do not say yes to anything and everything.
  • Brutal honesty and being interested in the content’s voice.
  • Unconscious trust signals.
  • More clients do not necessarily mean more success.
  • Surrounding oneself with great people.
  • A lot of entrepreneurs struggle with the definition of success.
  • Do great work. Get happy clients. Make good money.
  • The story behind “Smirk”.
  • Your planning time in the morning is essential for productivity.

Recommended tools: 

The HERO Challenge

Today on the show, Mike Koehler challenged Bobby to be a guest on The HERO Show. Mike thinks that Bobby is a fantastic interview because they were together during lunch when Mike first came up with the idea of starting Smirk New Media. Bobby is a great entrepreneur and marketer. He has an extraordinary life story, a mentor of Mike, and a great creative.

How To Stay Connected With Mike Koehler

Want to stay connected with Mike? Please check out his social profiles below.

Call To Adventure

Don’t forget you can stay connected to me and the show by subscribing now. Just text ALCHEMY  to 444999. Or you put your email address in the box at the bottom of this page. You’ll get all sorts of cool gifts, be updated about our contests and polls, and get notified when we publish new episodes. With that… let’s get to listen to the episode…

The Webinar Alchemy Workshop: https://fivefreedoms.io/richard/fs/waw-slf/

Music: https://www.purple-planet.com/

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

What Is The Hero Show?

A peak behind the masks of modern day super heroes. What makes them tick? What are their super powers? Their worst enemies? What's their kryptonite? And who are their personal heroes? Find out by listening now

Subscribe To
The HERO Show

Hi! I'm Richard Matthews and I've been helping Entrepreneurs
build HEROic Brands since 2013. Want me to help you too? Subscribe to my free content below: