Episode 045 – Allan Langer

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #45 with Allan Langer – Learn How to Level Up Your Sales by Selling Less.

After nearly two very successful decades in sales – consumer sales, in-home selling, B-to-B sales, business development, and fundraising – Allan Langer has come to realize that almost all potential customers, no matter their shape, size, income or intellect, all share one consistent sentiment … they DO NOT want a sales pitch. They do not want to feel coerced. And they absolutely do not want to be “closed.”

Allan uses his years of experience and proven customer skills to help people as individuals, or the company, kick the same old tired sales philosophies and “techniques” to the curb, and show people how to: sell more than ever in your career, help people and not sell people, garner more referrals than ever before, and actually feel GOOD about what you do and how you do it.

Here’s just a taste of what we talked about today:

  • The sales pitch was established for a reason; but is no longer wanted by today’s customers.
  • Learning to hear customers and how they want to be sold.
  • Helping people instead of closing people.
  • From sports to sales.
  • Getting people comfortable with you is the key to sales.
  • Understanding people’s fear of salesmen.
  • The benefits of discovering your “happy place.”
  • Selling more by selling less.
  • A small switch of mindset can make a huge difference.
  • When the friction and pressure are gone, people will be more comfortable.
  • Understanding body language.
  • Facial expressions are the worst way to read a person. Their feet and legs give better clues to what they’re thinking.
  • Looking at your customer as a friend in need instead of an enemy that you have to conquer.
  • Having a mentor is critical. The best thing a mentor can do is to help you find your true self.
  • Animate. Calibrate. Modulate. Adulate.
  • Calibrate: taking a step back and looking at where you’re going, where you came from, and what path you’re on.

Recommended tools: 

The HERO Challenge

Today on the show, Allan Langer challenged Pam to be a guest on The HERO Show. Allan thinks that Pam is a fantastic interview because she is an amazing networker and event planner. 

How To Stay Connected With Allan Langer

Want to stay connected with Allan? Please check out his social profiles below.

Also, Allan mentioned “The 7 Secrets to Selling More by Selling Less” on the show. You can find that on Amazon. Read the first two chapters for FREE at AlLanger.com/books!

Call To Adventure

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The Webinar Alchemy Workshop: https://richardmatthews.me/fs/waw-slf/

Music: https://www.purple-planet.com/

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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