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Episode 039 – Matt Johnson

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #39 with Matt Johnson – Withdrawing from the Popularity Race & Refocusing on the Impact & Value You Can Provide.

Matt  is a marketer, entrepreneur, podcast expert, and musician. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate their niche through podcasting.

Matt currently hosts niche business podcasts such as YouX and Real Estate Uncensored, and recently launched the Podcast Pitch Assistant training to help experts get pitched to podcasts consistently by their internal staff. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Here’s just a taste of what we talked about today:

  • Coming across podcasting through the real estate space.
  • Working with the right type of person.
  • Refocusing, as a business owner, to one question: “What is the one thing I sell to one type of person?”
  • Autonomy, freedom, and entrepreneurship.
  • Solving a problem in a scalable way.
  • Time, financial freedom, and location freedom. Only a few people get all three.
  • Focusing on the impact on clients instead of focusing on the goals.
  • Naming the problem and know what it is.
  • It’s important to lean in to our strengths and let go of our weaknesses.
  • The business needs only three things from me: strategy, copywriting, project management.
  • Marketing is a battleground of ideas.
  • Words and Marketing can help people.
  • If customers agree that you are providing value, what percentage do you deserve?
  • Clients are people who are under the protection and care of another.
  • Shifting the question. “How can I get this done?” to “Who can do this?”
  • Working hard to never work again.
  • We your best in short bursts and rest the rest of the time.
  • Ego is the enemy.
  • Giving every influencer and ally for attention.
  • One of the recent bad trends is people prioritizing attention to the exclusion of everything else.
  • Be visible but congruent and consistent with your status as an authority figure.
  • Screw the weaknesses. Make the strength stronger.
  • Having great systems for your company with good people.
  • Giving yourself permission to play.

The HERO Challenge

Today on the show, Matt Johnson challenged Jeff Cohn to be a guest on The HERO Show. Matt thinks that Jeff is a fantastic interview because he has the attitude of being elite in every aspect of his life–this means he does not pour everything into work all the time. Matt thinks it’ll be fun to pick Jeff’s brain on his journey.

How To Stay Connected With Matt Johnson?

Want to stay connected with Matt? Please check out his social profiles below.

Call To Adventure

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Music: https://www.purple-planet.com/

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How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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