Episode 039 – Matt Johnson

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #39 with Matt Johnson – Withdrawing from the Popularity Race & Refocusing on the Impact & Value You Can Provide.

Matt  is a marketer, entrepreneur, podcast expert, and musician. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate their niche through podcasting.

Matt currently hosts niche business podcasts such as YouX and Real Estate Uncensored, and recently launched the Podcast Pitch Assistant training to help experts get pitched to podcasts consistently by their internal staff. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Here’s just a taste of what we talked about today:

  • Coming across podcasting through the real estate space.
  • Working with the right type of person.
  • Refocusing, as a business owner, to one question: “What is the one thing I sell to one type of person?”
  • Autonomy, freedom, and entrepreneurship.
  • Solving a problem in a scalable way.
  • Time, financial freedom, and location freedom. Only a few people get all three.
  • Focusing on the impact on clients instead of focusing on the goals.
  • Naming the problem and know what it is.
  • It’s important to lean in to our strengths and let go of our weaknesses.
  • The business needs only three things from me: strategy, copywriting, project management.
  • Marketing is a battleground of ideas.
  • Words and Marketing can help people.
  • If customers agree that you are providing value, what percentage do you deserve?
  • Clients are people who are under the protection and care of another.
  • Shifting the question. “How can I get this done?” to “Who can do this?”
  • Working hard to never work again.
  • We your best in short bursts and rest the rest of the time.
  • Ego is the enemy.
  • Giving every influencer and ally for attention.
  • One of the recent bad trends is people prioritizing attention to the exclusion of everything else.
  • Be visible but congruent and consistent with your status as an authority figure.
  • Screw the weaknesses. Make the strength stronger.
  • Having great systems for your company with good people.
  • Giving yourself permission to play.

The HERO Challenge

Today on the show, Matt Johnson challenged Jeff Cohn to be a guest on The HERO Show. Matt thinks that Jeff is a fantastic interview because he has the attitude of being elite in every aspect of his life–this means he does not pour everything into work all the time. Matt thinks it’ll be fun to pick Jeff’s brain on his journey.

How To Stay Connected With Matt Johnson?

Want to stay connected with Matt? Please check out his social profiles below.

Call To Adventure

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The Webinar Alchemy Workshop: https://richardmatthews.me/fs/waw-slf/

Music: https://www.purple-planet.com/

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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