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Episode 037 – Kedma Ough

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode #37 with Kedma Ough – The Small Business Superhero on Funding and Entrepreneurship.

Kedma Ough, MBA is The Small Business Superhero. She is one of today’s most respected authorities on business funding and entrepreneurship, and is a nationally recognized business coach, Small Business Administration award-winning “Small Business Champion” and definitely someone you want in your corner as a proven result-driven funding advocate for the business community.

Kedma is the author of Target Funding Book published by McGraw Hill and currently on Amazon–released July 12, 2019.

Here’s just a taste of what we talked about today:

  • Being serious about being The Small Business Superhero
  • Seeing only 4 Characters in the world
  • Committing to be of service at a young age
  • 2 places you can change people’s lives: in their home or in their business environment
  • Superheroes need barriers to break
  • Finding truth and simplifying things
  • Teaching people how to find “hidden money”
  • Target Funding 101
  • Aligning with a superhero who is constantly looking at all the funding available
  • Everybody has “The Dream” that they don’t really believe in
  • Ego paired with ignorance is explosive
  • You need to B.R.A.G.
  • Surround yourself with 5 tribes instead of just 5 people

Recommended tools: 

  • Matching the client’s language
  • The Good Funding Mafia

The HERO Challenge

Today on the show, Kedma Ough challenged Helen Anderson to be a guest on The HERO Show. Kedma thinks that Helen is a fantastic interview because she is a former Mrs. Oregon. Helen is absolutely stunning inside and out.

Helen is a nurse and had a hard time nursing her kids. So, she developed products for nursing moms. She was so successful in that business that she sold out to a very large company. Now, Helen is the Chief Lactation Officer–she travels across the country doing shows, she works from home and gets paid really well.

Helen is such an inspiration because she did not come from the business world. She came from “I have a problem that I need to solve”. She solved that problem for millions of people. Now, when moms go to any WIC programs or similar programs that support low-income moms, Helen’s product is there to support these moms so they can go back to work but still have connections with their babies.

How To Stay Connected With Kedma Ough

Want to stay connected with Kedma? Please check out her social profiles below.

Also, Kedma mentioned her book Target Funding on the show. You can grab a copy on Amazon. [https://www.amazon.com/Target-Funding-Proven-Resources-Business/dp/1260132366]

Call To Adventure

Don’t forget you can stay connected to me and the show by subscribing now. Just text ALCHEMY  to 444999. Or you put your email address in the box at the bottom of this page. You’ll get all sorts of cool gifts, be updated about our contests and polls, and get notified when we publish new episodes. With that… let’s get to listen to the episode…

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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A peak behind the masks of modern day super heroes. What makes them tick? What are their super powers? Their worst enemies? What's their kryptonite? And who are their personal heroes? Find out by listening now

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