Episode 036 – Brian Winch

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Richard Matthews  

Hello, and welcome back to the HERO Show. I am Richard Matthews. 

 

And I am on the line here with Brian Winch. Brian, are you there? 

 

Brian Winch  

Yes. I am, Richard.

 

Richard Matthews  

Awesome. Glad to have you here, Brian. 

 

It is super cool that you’re here. I want to do a quick introduction 

 

So people know who you are. So, Brian Winch, you’re the author of 

 

Cleanlots America’s Simplest Business. 

 

And we were just talking a little bit. 

 

Before we started, the recording seems really, really cool.

 

It’s a litter cleanup from parking lot business. 

 

You started back in $50,000 a year business and litter picking contracts, 

 

Which sounds super, super cool. So I can’t wait to talk 

 

A little bit about that business and how you got in to it. 

 

But let’s just start off real quick. What are you known for? 

 

What is your business like now?

 

Brian Winch  

Well, I’ve been in the business since 1981. 

 

So I’ve got a number of people that worked for us.

 

And we built the business up to roughly 150 properties, 

 

Where we’re building out $650,000 a year in litter pick contracts 

 

And very simple business, very little overhead. 

 

And when I started this business back in 1981,

 

I didn’t have a college education, barely graduated high school 

 

Didn’t have much money in the bank account many marketable skills.

 

But I had a burning desire to start a business 

 

And this happened to be the one.

 

Richard Matthews  

That’s amazing. So just curious off the top of my head, 

 

What is the margin look like in a business like that?

 

Brian Winch  

Well, I’m never, not a numbers person. I’ve got an accountant 

 

That takes care of one of that type of stuff. But you know,

 

It’s very little overhead. I mean, you use hand tools, simple hand tools, 

 

The server is provided on foot, after hours, 

 

So that you can see the entire property. And when I’m referring 

 

To properties, I’m talking commercial properties, like street plazas, 

 

Small office buildings, industrial parks, and you basically walk 

 

The entire property that consistent sidewalks, 

 

Parking lots surrounding landscape, and with simple hand tools, 

 

Just clean up any litter material that you walk across or come across. 

 

And the whole point of this business model. And the reason

 

It’s been so successful since 1981, is because we maintain properties 

 

Litter free, we don’t go in and clean up an accumulation of material. 

 

So this business can be operated from your home. 

 

You don’t need a truck, but you just need any type of vehicle 

 

That’s reliable to get you around. Your only overhead 

 

Really to this business is, the operating expenses for your vehicle,

 

Where and tear for your simple hand tools, postage, 

 

Cost of promoting your business or, what you’re going to pay 

 

For Google ads or things like that. Other than that

 

I mean, what’s you mean, it’s pretty profitable.

 

Richard Matthews  

How many employees? Do you have, like per property?

 

 How does it or how many properties can one employee take care of?

 

Brian Winch  

Depending on the size of the – most of the properties that we service

 

Are small to medium sized. There’s always a every once in a while 

 

A large property in there as well. But it typically one person services

 

The property and the time it takes to walk it slightly a bit more time 

 

That it takes to walk up because you’re always cleaning up some material. 

 

But the business model works with rather than a crew, 

 

Where landscapers tend to work or somewhere or janitorial companies, 

 

One person can get into a property and in as little as 5-10-20 minutes. 

 

Service it and be on their way to the next one. So anywhere from –

 

Depending on how fast that person walks, of course it works. 

 

You can do anywhere from 15 to 25 properties on a nightly basis, 

 

Most of the properties that are five days a week,

 

Some are three days a week, at the minimum,  

 

Some of the maybe larger properties, our customers may request 

 

Weekend service. And we have other people that do 

 

The weekend service for us. So, for example, I’ve got my own route, 

 

My brothers would have their routes, 

 

The other people that worked for us, whether they be 

 

Part timer or full timer, they’ve got their own 

 

Designated route as well to service.

 

Richard Matthews  

That’s amazing. So how many for a 150 properties, how many

 

Staff member, with yourself included, do you have to run the business?

 

Brian Winch  

For the most part, we’ve got 10. And the great thing about 

 

The people that we have working for so many of them 

 

Have worked for us for two 25 years. So we’ve got very 

 

Little employee turnover. I mean, I think that’s because a lot of people 

 

That work for us they really enjoy doing what they’re doing,

 

And they enjoy the money. And, we’ve we haven’t had any issues with,

 

With employees such as other cleaning businesses may have, for example.

 

Richard Matthews  

Now, that’s really awesome. So let’s talk a little bit about 

 

Your origin story. Every hero has their origin story, 

 

When did you start to realize that you were different that 

 

Maybe you had superpowers you can use them to help other people, 

 

When did you start to sort of develop and discover 

 

Your entrepreneurial spirit, so to speak?

 

Brian Winch  

Well, I was working at a large sporting goods store 

 

As a shipper/receiver, and I enjoyed the work but it wasn’t something 

 

That I saw myself doing for the rest of my life, 

 

I thought there had to be more to just getting up and 

 

Punching a time clock and putting in your time in and then 

 

Going home at the end of the day. I’ve always wanted,

 

I will always be kind of an independent spirit. 

 

And I enjoyed working outdoors. And I thought, I’d really like

 

To work for myself and be rewarded and be compensated 

 

For the amount of work I put in rather than, 

 

Some days working hard, some days not doing anything, 

 

But just trying to look busy and you still get the same amount of money 

 

At the end of the day, when your paycheck. 

 

So I started investigating a number of possibilities. 

 

And I think I mentioned before I barely graduated high school 

 

Didn’t have much in terms of marketable skills 

 

And not much work experience. Very little money in my bank account. 

 

So I thought well, perhaps the easiest business to start 

 

Would be a simple service business, maybe in the cleaning field. 

 

And I thought, I want to do something outside. So I don’t want to 

 

Cut grass. That’s another business lot of people we’ll jump into, 

 

But it’s very competitive. And I remembered my father, 

 

Who had passed away unfortunately, a year before.

 

I was 21. At the time, he supplemented the family income by going out 

 

And cleaning up litter outside of a nearby a strip Plaza. 

 

And he had taken me along with him a couple of times. 

 

And I thought this is really easy work, he just get paid to walk around 

 

And clean up littering materials almost as easy as going for a walk. 

 

And I thought, let’s see if there’s a market there. 

 

And unfortunately, I mentioned he passed away. 

 

I didn’t have any of his contacts or anything. So I thought 

 

Let’s just see if there’s an idea here and I started. I picked up the phone 

 

Call back then there was no internet. I just started thumbing through 

 

The Yellow Pages under real estate or property management company

 

Started making some cold calls, just to see not to sell anybody, 

 

But just to see if they would be interested in a service such as that. 

 

And I can’t remember if it was my after my third or fifth or 

 

Seventh phone call. But if someone said, 

 

“Wow, this is great. I’m looking for somebody reliable 

 

Who can show up and clean up the litter outside of my three steet plazas, 

 

Would you be interested?” So I jumped at it, and put together price and 

 

And I got the work. And then the whole learning process started. 

 

I had to find out what were the best tools to use, how to most efficiently

 

Walk the property and service it and it all began there, really.

 

Richard Matthews  

And did you put all that together in training and stuff 

 

For your staff so you can take on new staff 

 

And new properties? 

 

Brian Winch  

 I did that for maybe three or four months, as a side hustle 

 

To the point where I was making more money part time 

 

Than I was in my full time job. So I left my job to devote 

 

My full time effort to the business. And the intention was just 

 

To keep something simple just to do something for myself, 

 

Not make it complicated. I did that basically for about four years 

 

As a simple one-man operation. And after that time, 

 

I was looking at a number of different opportunities,

 

Possibilities and then we decided, I say we, my brothers and I decided, 

 

Well, let’s see how big we can grow this business. 

 

So and keep in mind, too, I had customers that were asking me, 

 

I’ve got more properties, well, we would love you to do more work for us. 

 

And it was to the point where I didn’t want to start 

 

Turning business down. So in order to continue with this, 

 

We needed to grow the business. And my brothers came in,

 

And we started that way, and it kept growing. 

 

And eventually we started bringing in part timers, 

 

People that would work weekends, or people that were looking 

 

To make some extra money, maybe working an hour or two 

 

Before their full time jobs and it continued to evolve 

 

And grow from there, to the point where I think we’ve got about 

 

Ten people that work for us now. And it’s been pretty consistent like that. 

 

And all we do is literally pick where we don’t pretend to be 

 

A jack of all trades, master of none, and try to get into graffiti removal or 

 

Janitorial or cutting grass or anything like that. 

 

We pride ourselves in doing the very best job possible doing litter pick 

 

And nothing else and providing that extra customer service 

 

And letting our customers know about things that we see 

 

On the property, and the one day we might pull into a property and 

 

Notice the lights are burnt out or somebody just freshly tagged 

 

The building with the graffiti or unfortunately, happening more 

 

And more these days that people instead of going to the dump 

 

They just find a commercial property drive around back 

 

And dump their old TV off or mattress or sofa. And so if we see that, 

 

We let our customers know about that. 

 

And it helps cement that business relationship. They appreciate us 

 

Being an extra set of eyes for them. And so with that in mind 

 

What I decided, “Well, this is an incredibly easy business.” 

 

And I can’t believe that more people aren’t doing it. 

 

So I started writing the book Cleanlots. And it kind of evolved from there. 

 

There’s been several revisions over the years, 

 

But I am sharing my experience with others. 

 

So whoever else wants to get- join the movement and 

 

Help clean up their communities and provide clean litter free 

 

Commercial properties and I go so far, 

 

In addition to that is provide free support. 

 

And I love what I do, and I’m trying to share the gospel.

 

Richard Matthews  

So let’s talk a little about your superpowers. 

 

This is what you do or build and really help solve 

 

The problems for people. What you use to slay the world’s villains

 

In your business, you’re doing litter picking, 

 

But from a business standpoint, what would you say has really helped 

 

You build this business to where it is now?

 

Brian Winch  

Well, its customer service, it’s staying in touch with your customer.

 

Informing them of different issues that tend to pop up 

 

At least a couple of times a week at every one of our properties. 

 

And, I have to admit, I’m an introvert, I’m not an extroverted person. 

 

But it’s not difficult to communicate with your with your customers, 

 

You’ll be told I want you to deal with either me or 

 

Each customer, you will be given a contact and 

 

I want you to deal with my operations manager or my building operator. 

 

And you just do communicate with them. 

 

You stay in touch with them, and they appreciate the additional value 

 

And it helps cement that business relationship. 

 

And so I would have to say the reason I’ve been successful 

 

And we’ve been in business for such a long time, 

 

Is just providing that little bit of extra.

 

That extra cuts through when it comes to customer service.

 

Richard Matthews  

So customer service has really set your business apart 

 

And allowed you to grow it to where it is now. 

 

So the other side of your superpower is the fatal flaw.

 

Superman had his kryptonite.Batman wasn’t really super, 

 

What was one of the things that held your business growth back 

 

That maybe you wish you had learned to solve sooner? 

 

And more importantly, how did you sort of deal with it 

 

And solve it over the course of the years to grow your business where it is now?

 

Brian Winch  

Well, I guess my fatal flaw would be a lot of technical things

 

Don’t come easy to me. I’m 59 I shouldn’t use that as an excuse for age. 

 

But you have to adapt, you have to go where your customers are, 

 

You have to learn to communicate the way they want to communicate.

 

Not the way you want to because it’s easier at the end or 

 

If it’s outside your comfort zone, you just have to adapt and

 

Learn how everyone wants to be communicated with or how. 

 

And so, I say it doesn’t tell me easy I’m a bit of a 

 

Luddite when it comes to technology. But you know what, 

 

You don’t have to be a technical guru you just have to learn the basics. 

 

And there’s nothing to – learning how to text or or email or 

 

Use a cell phone, for example, and learn how to use it. 

 

And to send pictures, for example, I mentioned earlier that –

 

It’s fine to see a sofa left at a dumpster. But it’s even better if 

 

You’ve learned how to use your cell phone so that 

 

You can take a picture of it, and then forward it 

 

To your customer with a text. And then they get –

 

They know exactly where it is, they can see it for themselves. 

 

And there’s fewer questions for coming from them 

 

As to where it’s located, etc, etc. So, you just have to do that. 

 

But you know, I would be the first to admit that

 

I sometimes, I’m dragged kicking and screaming into the latest technology.

 

Richard Matthews  

And it seems like a simple enough business that 

 

There’s not a lot of technology involved. So it allows you to, 

 

Like the sub tagline, right? America’s Simplest Business, 

 

There’s not much you have to do.

 

Brian Winch  

Well that’s right. You’re providing a service. But it’s not an online business 

 

You’re not having to do all these, the other stuff but as long as 

 

You learn the basics, in terms of communicating with your customers,

 

You’re fine. And you just basically go out and provide a simple services 

 

And provide that customer service. 

 

Richard Matthews  

So generally, we talk talk about a driving force on the show.

 

So you know, Spiderman fights to save New York 

 

Or Batman fights to save Gotham, or Google fights to save 

 

Categorize all the world’s information. I’m curious what your mission is 

 

With your business. And I think what I’d like to talk about a little bit is 

 

Like having a mission statement, having something that has 

 

In growing a local service business like you have, has having a mission, 

 

Impacted your employees and the work ethic 

 

And like the low turnover that you’ve had?

 

Brian Winch  

I mean, it’s good that we’ve been able to find people that 

 

Share the same ideas and thoughts and attitudes that we do. 

 

It’s a simple business, people enjoy working outdoors, 

 

And you can see the results from your work. You can take pride 

 

In the service that you’re providing, and that’s cleaner, 

 

Litter free communities. And so, I think that’s one of the reasons 

 

We’ve had very little turnover and people understand too

 

That work for us, the nature of the business, you’re cleaning up after people.

 

You’re cleaning up litter, it could be from, you know, cans, bottles, 

 

Cigarette butts, wrappers, fast food wrappers, coffee cups, etc. 

 

And so, no one’s really going to complain about it, 

 

Because that’s the nature of the work, and then, 

 

You clean that up, and you can see that you’ve made a difference.

 

Richard Matthews  

Absolutely.

 

Brian Winch  

So, I guess my driving force would be I enjoy doing what I’m doing.

 

The environment to green businesses are on the minds 

 

Of a lot of people these days. It’s funny that, I find that 

 

There are a lot of people that have been doing this, 

 

And they, maybe volunteering for Keep America Beautiful, 

 

That’s one of the largest volunteer organizations out there, 

 

And in terms of what you can do to beautify your communities. 

 

But a lot of people, before they buy my book, for example, they say, 

 

Well, I found your website, and to be honest with you,

 

I’ve been doing this for years, I just can’t stand people that, 

 

Toss the burger wrappers onto the parking lot, 

 

Or the coffee cups outside their windows, and

 

I didn’t have – had no idea that it was so profitable a business.

 

Something I could get into. So, I enjoy the, the work I do, 

 

But I also, I increasingly, because I’m 59. 

 

And, as long as I have my health, I would like to spread this message. 

 

And so other people, if they’re interested in something like this 

 

Can get involved and join the movement too, and  

 

We can all do our best to Make America beautiful, keep America beautiful.

 

Richard Matthews  

So, let’s talk a little bit about your tool belt. 

 

Thor’s got his hammer. Your neighborhood police officer’s 

 

Got his bulletproof vest. What are some of the tools 

 

That really allow you to run your business? So I’m curious, 

 

On a couple of levels, curious on like, the actual the tools you use 

 

To actually do the work. And then like, the tools that you use 

 

To manage your customers and things like that?

 

Brian Winch  

Okay, well, it’s not very technically difficult to basically, 

 

I manage, I have, different social media. I mean, this is the business 

 

Where you have to find your customers, and you can do some advertising, 

 

But it’s good to have a LinkedIn profile, because a lot of

 

Property management companies or people who are your customers 

 

Are going to be on LinkedIn. So that’s one great place to be,   

 

Like a cell phone, a simple cell phone, even a flip phone. 

 

If they can take a picture, that’s what you’re looking for, 

 

It doesn’t have to be a difficult thing. In terms of technology, 

 

That’s pretty much it. you pretty much it.

 

You just need to be able to communicate whoever’s email 

 

Or text messaging, etc. And then when it comes to the actual hand tools, 

 

I mean, simple brooms, that you can pick up from your home center, 

 

Whatever works for you. But I came across this great product,

 

Probably the very beginning of my business and found that made 

 

My cleaning far more efficient and profitable. 

 

And I’ve been using it ever since. 

 

It works better than a lot of other similar products like a lobby dustpan, 

 

Because it’s got larger capacity, it’s lighter weight and –

 

But I reveal in my book, I don’t actually manufacture it, I don’t sell it. 

 

But I let people in on the secret as to where to find this product, 

 

Where to source it in my book, and it really is the best tool 

 

That I’ve ever come across. And I believe me, I’ve been looking for 

 

Other alternatives, options, but it’s just this little, small company, 

 

A little manufacturer, and he’s he’s found his own niche,

 

And he makes these tools. And he sells them. And it’s a great tool.

 

Richard Matthews  

Absolutely. So even from a tool standpoint, there’s not much to the business.

 

So there’s a car to drive, there’s some cleanup tools, and then, 

 

Phone calls to be able to make the calls to your clients. 

 

And I would assume maybe you have some invoicing stuff software?

 

And that’s basically it. 

 

Brian Winch  

I mean, everyone does their invoicing differently. 

 

I mean, whether you’ve got a desktop computer or a laptop, 

 

Whatever. But I mean, if you’ve got a printer, you can print off a lot of,

 

Promotional material that you might want to send or your snail mail, 

 

Or sometimes you do a direct mailing because direct mail, 

 

Believe it or not, a lot of people think it’s kind of

 

Gone the way of the dinosaur. But if you think about how much 

 

Direct mail you get in your mailbox. Snail mail from

 

Fortune 500 companies, it’s a great way to reach your target audience. 

 

If you do a mailing maybe once a year, once every couple of years. 

 

Because people move around. There’s always new 

 

Property management companies starting up and if 

 

They’re not used to getting so much mail or whole fashion mail anymore, 

 

So it does stand out. And it and it basically you do this, 

 

This stuff, just to get their attention, let them know, 

 

“Hey, this is what we do, and we can save you money.

 

Give you a cleaner property, are you interested?

 

We’d love to give you a free quote.” And so, there’s not really 

 

Too much involved in terms of the equipment. 

 

If you had a pickup truck, that’s better because if 

 

You’re putting some trash or you know bags of litter in your vehicle, 

 

It’s better to put it in the back of the truck than the trunk of your car. 

 

But really all you need to get started is some reliable form of

 

Transportation to get you from one job site to the next and, 

 

And, we’ve got people that have worked for us for years 

 

And they’ve never gone out and bought a truck

 

They just continue using their cars.

 

Speaker  

Music is by purpleplanet.com.

 

Richard Matthews  

About your own personal heroes, Frodo had Gandalf.

 

Luke had Obi Wan, Robert Kiyosaki has Rich Dad, 

 

Who were some of your heroes, were they real life mentors, 

 

Where they speakers or authors, peers who were just for years ahead of you, 

 

And how important were they to what you’ve accomplished 

 

In your business over the last, 30 years?

 

Brian Winch  

Well, I mean, obviously, I guess, two of the biggest heroes 

 

In my life were my parents. I come from a family of working poor, 

 

Blue collar workers. My father came to the country from Poland

 

Where he fled the Nazis when they invaded Poland. 

 

And so he came here as a refugee, and he didn’t have much of an education. 

 

I know, he didn’t graduate high school. 

 

So he did a lot of blue collar menial jobs.

 

He was a custodian or a caretaker for the school. 

 

And he would supplement the family income by doing some odd jobs, 

 

Like shoveling snow in the winter, maybe cutting grass outside

 

Of the church. And then as I said before cleaning up 

 

Litter outside this shopping center. 

 

And so he was a great example to me and very inspirational. 

 

And my mother was the same I mean, she barely graduated. 

 

Well, she didn’t graduate high school, she got her grade 11, I think. 

 

And then she went back to school and took some sort of 

 

Nursing aid program where she got licensed, 

 

And she worked as a nursing assistant for her whole working career. 

 

Until she kind of step back from that. And we would take in 

 

Not borders, but renters in our in our basement suite. 

 

So there was always a side hustle going with my parents. 

 

And, it was, I could see, what they had to do to make ends meet 

 

And was very inspirational. But for a business person or an author, 

 

One fellow that I discovered, before I started my business,

 

I guess it was in my late teens or early 20s. 

 

And there is a fellow named Joe Kaufman or Joseph Kaufman. 

 

And he, basically sold a program, where he taught people 

 

What it would take and what you needed to do 

 

To start your own business. And, he didn’t say it had to be real estate,

 

Or had to be this, but it was pretty generic. And he said, 

 

Just find a service or a product, and get the proprietary rights to it. 

 

And this is how you market it. And this was way back, I say late 70s, 

 

And 80s. And he would travel the country and put on these seminars, 

 

And I remember attending one of his seminars, and it kind of 

 

Let that light bulb up in my head. And, I thought maybe 

 

There’s something to this, and here’s an idea, or 

 

Maybe I could use some of this materials to start my own business

 

Rather than, going the the work route. And, working for someone my whole life.

 

Richard Matthews  

Absolutely. So, it’s amazing how important parents can be to

 

To raising your kids. And I was just thinking, as you’re talking about this, 

 

This business, so this would be kind of a cool business 

 

Trying to figure out how to help my son start. Do something like that, 

 

Where he could actually start creating some revenue for his, in his life? 

 

Because it just seems, it’s a simple business with a lot of potential.

 

So even as a young young man, he could he could do something with it. 

 

So I’d be really cool.

 

Brian Winch  

It’s great because you can build it in any – going in a different direction 

 

That you want it. A lot of people that buy my book, 

 

They have no intention, really of leaving their full time job, 

 

They like the benefits, but they’re looking to make an extra

 

$2,000-$3,000 a month on the side, and this gets them out of the office. 

 

It gets them out from behind the computer, 

 

And they go out and they get a little bit of exercise, 

 

And that’s all they’re looking for. And then again, I’ve got other people that

 

Obviously start out as a side hustle, but they want to 

 

Build it into a big Empire. And, I’ve had people very successful, 

 

Turn it into a full time business and but regardless, 

 

Whatever you want to do with it, I do provide the free support. 

 

And I can do that, because it is a very simple business to learn, 

 

And it doesn’t take much to make the gold.

 

Richard Matthews  

Absolutely. So let’s bring it home for our listeners and talk abou

 

Some guiding principles. So what are, top one or two principles 

 

Or actions you do on a regular basis in your business that 

 

Contribute to the success that you’ve enjoyed over the last 30 years? 

 

Maybe ones that you’d wish you’d known when you started out 

 

In this business a number of years ago?

 

Brian Winch  

Well, I guess the number one thing is do more than 

 

What you say you will do. There’s so many businesses, 

 

Doesn’t matter whether it’s cleaning business or whatever, 

 

Here’s the contract. And we agreed to do this. And that’s all I do. 

 

But if you go a bit further and give them a little bit of extra.

 

Whether it’s customer service, or actual the service, 

 

If you see something, and it really takes an extra minute or two 

 

To clean it up, do it. But communicate that with your customer say, 

 

“Hey, when I was there, I saw this, and I did this little extra thing for you.” 

 

And just like you, they would appreciate that. 

 

And I learned that after a few years, doing this well, 

 

Ways to help cement that customer client or the client 

 

Because business relationship. And your customers would

 

Rather continue to do business with you or 

 

Send more business your way. If they really genuinely, 

 

Appreciate what you do for them, not just the cleaning 

 

Of the parking lot, but the extras that you do for them. 

 

And I think that’s a good lesson for anyone to learn whatever business 

 

They get into is just provide that additional value you would 

 

Do a bit more than what you say you’ll do.

 

Richard Matthews  

Absolutely. So the whole under promise over deliver, 

 

Which goes right back to what you talked earlier about. 

 

It’s a customer service attitude that you’ve had that really 

 

Has influenced the success your business has had.

 

Brian Winch  

That’s right.

 

Richard Matthews  

Awesome. So one of the things that I do on the show 

 

Every time, I call it’s called the Hero Challenge. 

 

And it’s basically do you have someone in your life or 

 

In your network that you think has a cool entrepreneurial journey? 

 

That way they could come on and share their story on the show? 

 

Who are they? First names are fine, 

 

And why do you think they should come on the show?

 

Brian Winch  

Okay, that kind of stumps me right now, off the top of my head. 

 

It was a great question. I know somebody that has helped me 

 

A great deal with the technical aspect of my business, 

 

Like with my website, and he’s got a small marketing company. 

 

And I’d have to ask him, if he might be interested in appearing on your podcast.

 

Richard Matthews  

Why do you think he would be a good fit?

 

Brian Winch  

He helps a lot of small businesses. I mean, you don’t have to be 

 

A huge company with a huge budget, 

 

But he works with his clients based on their budgets. 

 

And he’s very savvy when it comes to a lot of the the technical stuff. 

 

You know advertising, but also websites and marketing campaigns, 

 

Advertising campaigns. And like I said he’s I consider him to be 

 

A valuable integral part of my team. As a small business person, 

 

You try to do as much as you can, but you can’t always do everything. 

 

And sometimes you have to outsource certain tasks to certain people. 

 

And I think that, John, from a Accrue Performance Marketing, 

 

Perhaps might, would be a great guest.

 

If as long as he’s willing, I can’t speak for him.

 

Richard Matthews  

Absolutely. So awesome. We’ll reach out later and see 

 

If we can get connected on a thing like that. 

 

Last part of the show is where can people find you? 

 

If they’re looking to pick up your book, or if they just want

 

To chat with you about this business that you have? 

 

Where can they go? And where should they look?

 

Brian Winch  

Well, you can go to my website to https://cleanlots.com/ 

 

And if you want to get a better idea to what service I provide,

 

And how I do it, on my website, on the homepage, 

 

There’s a three minute video where you can just click in and 

 

Watch me doing my thing, if you will, and how easy the work is 

 

And it gives you a really good idea understanding of the business. 

 

But once again, that’s https://cleanlots.com/

 

Richard Matthews  

Absolutely. So Cleanlots and then you have the your 

 

Book on here, the Cleanlots book that they can pick up. 

 

It looks cool. Awesome. So thank you so much for 

 

Coming on the show today. It’s been a pleasure having you. 

 

I’ve never had anyone who’s been in a full service based business 

 

Like that on the show. And it’s definitely it’s a 

 

What do you call it, an ear pricker for me.  

 

“Oh, that’s a really interesting, interesting business that

 

You never thought about.” I know one of the things that like,

 

Always surprises me is like, there’s always, 

 

All the stuff that gets done in the world. There’s always the business guy 

 

Behind it that’s making it happen. And like one of the ones 

 

That surprised me was like, I met the guy 

 

Who does the water tile for underwater, like water features 

 

For commercial businesses like so if you’ve ever seen something like that, 

 

And they have the tile that goes under the water. 

 

It’s like a specific skill set, he’s like “the guy” in the country 

 

That everyone calls when they want to do underwater tile. 

 

It’s like when you’re walking around a commercial lot and 

 

Someone’s, it doesn’t have litter all over the place. 

 

Someone like you is out there actually making that happen.

 

Brian Winch  

Somebody has to be doing it.

 

Richard Matthews  

Everything that everything that is being done is being done by someone,

 

Generally, an entrepreneur like you, 

 

Who is making the world go round. 

 

So thank you for your service. 

 

Brian Winch  

I appreciate it.

 

It’s discouraging sometimes when you see people litter 

 

But I have to thank them as well for putting money in my pocket.

 

Richard Matthews  

Absolutely. So it turns out everything is an opportunity. 

 

So thank you so much for coming on the show today, Brian. 

 

Really appreciate it. If you are listening to this and you think 

 

That you might be interested in something, a business like this, 

 

Definitely check out https://cleanlots.com/ 

 

You can see the book is up there and you can watch the video. 

 

And Brian, thank you so much for coming on the show.

 

Brian Winch  

It was fun, Richard, I really appreciate it. Thank you.

 

Richard Matthews  

Awesome. Have a great day, guys.