Episode 028 – CT Thorn
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 028 with CT Thorn – The Chevy Guy–Consistently Deliver Your Best Work through Your Creativity.
CT is a social media marketer, graphic designer, tech guru, podcaster, creative genius, and automotive sales professional. He is also the host of Hear Me Out Podcast.
Here’s just a taste of what we talked about today:
- Wanting that positive presence and energy to be felt on all endeavors.
- Be a good leader in any business and business plan.
- Producing content based on the client’s ideas.
- Gain more time in your day by delegating tasks to your team.
- The WWHN Process – What Why How and Now.
- There is no need to fear to be unable to bring in new clientele.
- Be consistent in putting in the time and effort to build your business.
- Maintain a positive mindset and creativity.
- Calendar-structured days leads to more clients.
- Feed your brain with positivity to keep you going.
- You are the CEO of yourself.
- Taking pride and appreciating the journey that you’re on.
Recommended tools:
The HERO Challenge
Today on the show, CT challenged Lauren to be a guest on The HERO Show. CT thinks that Lauren is a fantastic interview because she is a go-getter and very business-minded.
How To Stay Connected With CT Thorn
Want to stay connected with CT? Please check out their social profiles below.
- EMAIL: CTmarketingagency@gmail.com
- Podcast: Hear Me Out Podcast
- Social Media: @chevyguyCT
Call To Adventure
Don’t forget you can stay connected to me and the show by subscribing now. Just text ALCHEMY to 444999. Or you put your email address in the box at the bottom of this page. You’ll get all sorts of cool gifts, be updated about our contests and polls, and get notified when we publish new episodes. With that… let’s get to listening to the episode…
The Webinar Alchemy Workshop: https://fivefreedoms.io/richard/fs/waw-slf/
Automated Transcription
Richard Matthews
Hey, hello and welcome back to The HERO Show.
My name is Richard Matthews. I’ve got on the line, CT Thorn.
Are you there?
CT Thorn
Hey guys. How are you?
Richard Matthews
Yeah, glad to have you here.
So let me do a quick introduction for you.
And let’s see.
So, CT you’re a social media marketer, graphic designer, Tech Guru.
You’ve got a podcast yourself.
You said, you work in the automotive space.
And you do automotive sales professionally, as well.
So, when we start the show of – its pretty simple.
We’d like to talk about where you are now.
So what’s your business like, now?
What is it that you do?
What do people come to you for?
CT Thorn
Oh, well, again, thank you so much for having me
As a guest on your podcast.
I’m excited to be here.
I actually live in Prattville, Alabama,
Right outside of Montgomery, Alabama.
I’ve been on automotive sales
Now for almost a decade, plus.
I have a few different things
Going on right now. I’m at e-commerce,
I have a T-shirt website,
Which is http://ctdesignsandapparell.com.
I’m also a graphic designer and social media marketer.
It’s a kind of a service
I offer with graphic designing.
I offer social media marketing
To most of my clients, as well.
So, I’m mostly on the producer side of things,
When it comes to assisting with the social media.
Richard Matthews
So you produce, help them produce graphic design work
And everything and- And work on,
The kinds of things actually posting, to the posting the social media things that –
I guess, to generate leads and other things like that?
CT Thorn
Absolutely. So, I create their content for them.
Of course, know, depending on what field they’re in.
Their days can be pretty busy.
–lay in the automotive spare time sometimes on my hands.
So, I’m able to be flexible,
And do that in conjunction with being in sales.
So I’m able to create their content for them,
Get it posted, run the Facebook ads,
As well as, listening.
Listen to the client to see exactly
What they’re trying to do.
And we work together as a team to basically get their page out there.
And branding it professionally.
Richard Matthews
Nice. So yeah, we were just talking on one of my episodes
Previously with a guy named Dustin. About how the importance of
Like getting your business off the ground
While keeping your full time job.
And it sounds like that you’re in that space,
Right where you have your full time job,
But you’re starting your business as a side hustle.
So that’s a good way to do it.
‘Cause a lot people, they just jump in headfirst,
And they don’t have any safety net or backup plan.
And that’s what I did.
I had my business on the side number of years ago
Until it was one where I could replace my full time job.
Is that one of your goals or do you want to stay in automotive sales forever?
Like, what’s your what’s your plan there you plan on eventually growing in your agency,
Where you find you can replace that?
CT Thorn
Well, I will say, I’m basically
I’m on a glider, right now. I’m kind of going with the wind will take me.
I have no plans of actually leaving the automotive space
Because I really enjoy it.
I get to assist people, you know, put smiles on their faces
Their family faces, all while doing everything
I do outside of the dealership.
So, I’m doing them all together keeps me really, really busy.
And I’m a creative guy.
I like to make sure I have a lot of things up in the air all at one time.
It just keeps me focused, keeps me driven.
Richard Matthews
Nice. So let’s talk a little bit about your origin story.
If I may say, every hero has origin stories.
Where you started to realize that you were different that, you know.
Maybe you had superpowers, and maybe you could use them to help other people.
Right? Where did you start to develop or discover the value that you bring to this world?
CT Thorn
You know, I? That’s funny, you asked that question.
I recently had an episode on my podcast to hear me out podcast about superheroes and happen superhero-like abilities.
And so as a kid growing up, you know,
I was always the nerd in school.
And, you know, I’d always kind of be at the top of my game,
Whether it be schoolwork or just get things done.
And so I guess coming up,
I always had the ambition to be bigger
Than what I was that day.
And when I say that, being bigger than what I was that day is.
I was looking for the next big thing, you know,
I was looking for something that I could reach for
That was greater than the current state I was in.
And so I guess I would say,
Even as a young child,
I always wanted to just be you know, when I walk into the room,
I wanted that presence to be felt.
And I wanted that presence to help enlighten others
And help uplift people.
Basically, I wanted to bring the energy
To whatever I was involved in.
And so I guess, my superhero ability, as a kid,
I’ve always wanted to just be that positive person
That no matter what was going on,
No matter what the scenario was,
I could come in, and I could be that light for someone.
So I guess…
Richard Matthews
Yeah. Do you have any defining moments that you remember
Growing up where you’re like, I’m going to go into business for myself someday?
Or, is it just so something that happened naturally,
As you were growing up and that, and getting into stuff?
CT Thorn
Yeah, I was a part of a lot of groups growing up
Whether it be school related
Or outside of school related.
Always, for some reason, I just start out
As just a member.
And then I’d always found myself in a leadership role.
And, not that I’ve always wanted to take the leadership role,
It’s just that I was just kind of drawn into it.
And other members, are part of the same groups that I would be a part of,
They feel that too, and they’d actually insists
That I basically take over.
And so I guess coming up,
You know, always know I had a quality of leading.
And in any great business or business plan.
When you’re talking about leading, you want to be a great leader
In the people that are with you,
They trust and believe in you.
I think that helps, you know, you lead a lot better.
Richard Matthews
Yeah, that makes sense. So, its just sort of telling that you sort of grew into over the years.
So, talk a little bit about your superpowers.
Nowadays, in your business, right? It’s what, what is it that you specifically do or build or offer this world that helps solve problems for other people?
Things we like to say, the things you use to help slay your clients’ villains, right?
What is your superpower in your business, today?
CT Thorn
Okay, well, I’m very service-based,
And I’m very service-oriented.
Basically, my superpower would be
Helping you get over the hump.
A lot of my clients are stuck,
Especially, creatively.
There, they trusted me to be able to deliver.
And so they have a game plan, but they don’t really know
How to attack the day.
I guess, I was saying I’m their general.
I can help them,
Promote their brand, build it from scratch,
I’m able to create content.
Basically, I can take what’s in their minds, and produce it
– The content. So, I guess my superpower
Would be to, basically,
Be a great delivery guy.
Richard Matthews
So you’re, you’re helping people really deliver their message,
Right, and get it across to to their people.
Which is, definitely a needed skill,
Right?
You know, I tell people, like, especially in the service-based industries,
Most of the service-based centers, are like this,
Where the clients that you serve, have the thing that they do,
And that’s the thing they want to keep doing, right? So they bring in other professionals
To help them accomplish, you know, other goals, right?
Be that marketing, or copywriting or, you know,
Tracking or whatever it is they need to have help with.
They bring in professionals to do that, right? Because,
Just as an example, a dentist wants to work on teeth.
They don’t want to be a social media marketer.
And that’s where they bring in someone like you that really helped them get their message across.
CT Thorn
That is right, that is correct.
There are so many things and so many avenues
And ways in business.
You don’t want to, you know, you can overwhelm yourself
If you try to do a little bit of it all.
And so, I guess where I come in is I’m able to be that creative in your corner.
To help you produce those ideas,
And to actually help take what’s on paper
And produce it for you.
And a lot of people are basically trapped in their thoughts.
They’re not able to, they know what they want to do,
But they don’t know how to push it out there.
And so I’m able to assist with that
Being in social media marketing.
Richard Matthews
You make a lot of sense.
So, the other side of a superpower is your fatal flaw.
Right? Superman has his kryptonite, I tell people I suffer from
Or used to suffer from,
You know, like severe perfectionism,
Which is a terrible, you know. I’d spent hours working on getting something
To be in exactly the right spot and realized later
That it had nothing to do with producing revenue.
And I had to put teams and processes in place to get you know,
Myself out of my default mode of wanting to do that.
So curious, what would you say your fatal flaw is, in business?
And more importantly, what have you been doing to help curb that
For other people who might suffer from the same thing?
CT Thorn
Well no, if I hadn’t really sit back
And think about what my kryptonite would be,
I would say time.
Time is definitely my kryptonite.
I don’t think there’s enough hours in the day
For what I do.
I always run up against a time frame.
And I think that’s my kryptonite
Is not having enough time in one day
To actually deliver as much as I possibly can.
And so if I had to sit back
And think about what limits me from getting the things done,
I want to get done, I would have to say time.
Richard Matthews
So how have you been been managing that?
Have you been either reducing, like the number deliverables you have or have you been working on
Increasing the amount of staff that you have available to deliver things?
What has sort have been your, what are you working on
To help solve that?
CT Thorn
Well, I have a few different processes in place right now
That I’m currently building.
I have a content calendar that allows me to basically
Keep everything in a block, you know, space.
And I’m also putting teams in place so that
We can accomplish things together,
I can basically take bits and pieces
Of what I’m currently doing, and give that work
To people that I’m training to help me
Build my agency, basically.
So I am putting people in place,
And I’ve been putting the tasks in tiny little blocks,
So that I can make sure I get everything done in those blocks
And move on to the next task.
Richard Matthews
That’s a really important thing.
It’s one of things I discovered in my HTC recently, is that,
I can, maybe put ten, twelve hours a day into my business,
Or, I can hire a person or two and put an hour or two
Into training them
And putting processes together and get 20 hours of work a day out of the same.
It’s like leverage effort.
CT Thorn
Yeah, I’m sorry, go ahead.
Richard Matthews
As it’s just a far more effective is interesting to see you’re here,
You’re going to the same point your business.
CT Thorn
Yeah, the toughest part is, like you said,
Training someone to have that same mindset as you.
To be driven and to actually think like you think.
Especially, when it’s something
That you’ve created.
You created a space, and you want to train them to do the things you’re doing,
And how you done them.
So that the job is to get done the same way.
So your client doesn’t notice any drop off.
That’s the toughest part about the training process,
But working one on one with people
And allowing them to kind of see what I do.
It does help me help them to help me, so.
Richard Matthews
Yeah, my tip on training people
Is to follow what I would call the Wwihn process. And it’s W-W-H-N,
Which stands for
When, What , Why, How, Now.
So I’m going to teach an employee or teach a VA how to do something,
Make sure you cover not just what it is, and not just how to do it.
But what it is. And then the why, like why do we do it this way.
Because when you get into the why, you’re actually start teaching a bit of your thinking.
And the more of your thinking, you can teach them the more stuff you can replace for yourself.
And then you know, forced to teach them how to do it.
And then the now is like perspective, right?
So you share stories, your case studies.
Okay, here’s how we did this in the past, why it works, right?
Examples, things like that, really help drive home
For your people and —
It helps to replicate yourself.
CT Thorn
Right. I totally agree with you.
This is great when you look at it.
Richard Matthews
Now, so and I’ve flipped a little bit talk about your common enemy, right?
Every superhero has their enemy,
That thing they fight against, right? And think about it like this,
If you could remove one thing from your clients life,
Or their mindset.
When they first hire you throughout the course of relationship with them,
That stops you from being able to get great results from them,
What would that thing be, if you could wave your magic wand, and just remove it.
CT Thorn
I would want to remove
The fear of not being able to bring in more clientele. (chuckles)
I think a lot of my clients,
They’re afraid that they’re not going to be able to produce, right.
So finances come into play.
And a lot of my clients would start out small.
And so they don’t have a lot of finances to spend
As far as to put a team in place,
To get things done, to acquire more customers,
To be able to support their business.
So if I could just wave a magic wand
And get rid of that fear that they have,
I think that is something that I want to do.
Because if they’re positive about what we’re going to do
And accomplish as a team, starting out small.
I think that’ll — to know that they’re energetic,
And therefore thinking like that.
Richard Matthews
Yeah. And then you could actually like get in and, and help them do the work.
They’d be ready to hit the ground running, so to speak,
If they weren’t afraid of – the results.
CT Thorn
Let’s take a —
Richard Matthews
And it’s it’s a common objection a lot of spaces do is like, you know,
Is this actually going to produce for me?
Because that was going to cost me time and energy and money.
And I want to make sure that it’s going to produce,
And a lot of times it takes time to build.
So it’s not just like I’m going to spend, a hundred dollars today on social media.
And tomorrow, I’m going to make a thousand dollars.
CT Thorn
Everyone thinks
There’s a magic formula
Where X plus Y equals Z.
And it never happens that way.
But you have to remain consistent,
That you put in the time and the effort to build anything.
And I just want to take that worry away from my clients
And let them know that “hey, we’re building something it takes time.”
Rome was built in a length of time
And not overnight.
Richard Matthews
So you’re driving force.
So Spider Man fights to save New York, Batman fights the Save Gotham,
Google fights to index all of the world’s information.
What do you fight for in your business?
What’s the thing that you stand for or your mission?
CT Thorn
Oh, my mission is always remain creative.
I love being around other creative people.
I love culture.
So I like positivity.
And I want those things around me,
It helps me accomplish.
My goals for myself, as well as
My clients.
Yeah, just being a forward thinker,
And having an open mind is important.
When you’re working with me to know that
We’re not in a box.
We think outside the box, when you work with me,
We’re going to be as creative as possible.
I don’t care if something was done one way before.
we’re going to look at different avenues
To accomplish that task in a different way
So that we can be unique and stand up.
Richard Matthews
So what would you say creativity,
If creativity is the mission,
How would you say that serves your clients?
If they haven’t had creativity in their business before?
CT Thorn
Well, I think what it creates is,
In any business, you’re going to have competition.
And in any field, things are done a certain way
To get a task done and when you’re creative and unique,
I think that helps your business or your brand stand apart.
And so, that’s my whole mission
Is to help you stand apart from someone else
Allow you to be kind of in your own space
In that maybe same field.
For example, if I have real estate agents,
Or if I work
With restaurant owners,
Everything is pretty much done in a blueprint
In those types of business.
The groundwork has been laid
And people do things a certain way to get to to another light.
Well, I like to think outside the box,
How can we differ from what’s been done before
To accomplish the same goal.
So being in that creative space with my clients,
It allows us to basically accomplish
The same goal as your competition,
But we’re doing it in a totally different way.
And it takes brainpower to come up
With different ways to accomplish the same goal
Because there’s more than one way to skin a cat, as you all know.
Richard Matthews
Yeah, it sounds to me almost like
Your mission is to be an innovator for businesses, right?
Wherever you want to help you want to bring innovation to bear on
The problems that they face.
So, it takes a creativity to do that.
Creativity is a medium to deliver
That kind of a mission.
CT Thorn
Right? I mean, if you want to think about something,
Think about a bottle of water.
We all drink the same bottle of water and it’s getting boring over time.
But if you add a splash of lemon or kiwi.
Yeah, see, there you go.
You know, you want to ge a little bit of something different to it.
And it would sell,
For I think, in that normal bottle of water.
And so we’re not doing things totally different.
We’re just adding elements
To accomplish maybe the same goal
The goal of you drinking that water is to hydrate
And to get that water in your body, well.
And that splash of lemon and kiwi is accomplishing
The same goal, its just a little bit different.
Richard Matthews
Making it stand out a little bit on the store shelf.
And you can have you know, the plain water bottle and you got your water bottle that has lemon on it.
Yellow stands out.
CT Thorn
Absolutely. I bring something different
To the table, basically. (chuckles)
Richard Matthews
Bring in the lemons to the water.
That’s, fun.
So, let’s talk a little bit about your tool belt,
The heroes tool belt.
Maybe have a big magical hammer like Thor,
Or you have one of those fancy belt, like,
Tool belt that Batman’s got.
Or maybe you just really love how you can organize all of your thoughts
Or your social calendar on Evernote or in,
You said you mentioned social calendar. What are what are some of the tools that you use
To accomplish this innovation
In your clients businesses?
CT Thorn
Well, I’m glad you brought up comic boook heroes
And I will say I’m a big Marvel fan.
So, I’m leaning more towards
Thor side than Batman. (chuckles)
I wish I had Thor’s hammer.
But anyway, so I use a Google Calendar
Has saved my life.
You mentioned Evernote, I use apps,
Like Box. Mostly cloud-based apps,
Where I can store it in a box.
And it’s out there, where I don’t have to store it at home.
Or if I gotta run to my laptop, if I got my mobile phone with me,
I utilize apps that are cloud storage based.
So that I can access information,
Basically like Tony Stark. If I want to
Do another Marvel comparison,
I want to be able to reach and grab at any time.
You know, if I need a bits and pieces of information.
I can quickly access them
through those cloud-based servers,
And pull down that content
or that tool
or that tasks that I have to accomplish at that moment.
So, any cloud based app
Out there I recommend.
Richard Matthews
So, you mentioned a minute ago that Google Calendar saved your life.
And it’s interesting, because it’s been a recurring theme on this show
Is how calendars are important to entrepreneurs.
So I’m curious to hear your take
On how Google Calendar has saved your life.
CT Thorn
Okay, so before, and I’m not a big writer,
But before,
I was writing text down on paper,
And trying to use, maybe like,
The reminders and the iOS devices,
Because I’m a big apple guy.
They send me reminders and everything.
But it just wasn’t as organized,
I would say for me,
And it wasn’t as interactive
As Google calendar is.
So once you plug in everything in Google Calendar,
It kind of basically color codes
Your sections
And put things in time slots for you,
I can pull it up on my big screen,
I can pull up on my laptop,
I can basically see the outlook of my day.
And so that allows me to visually say,
“Okay, I got 20 minutes before this task
Has to either be completed
Or have to move to the next step, and where I can come back.”
But Google Calendar allows me
To put things in little boxes and slots.
Get them done within a nice time frame,
And move on to something else.
Richard Matthews
And then you found that’s been — really instrumental in getting things done
Is actually having your day planned out.
So, you eventually like that?
CT Thorn
Absolutely, I don’t know
How to function without having the calendar on a daily basis.
When I went to calendar structured days,
My life got a little bit more simpler.
But in the past, I didn’t take on as much
As I’m taking them now.
So without that structure, I’d lose my mind.
I’d have to have things in time slots,
I have to do them a certain way so that I don’t forget,
Or I don’t lose a client over
Not being able to produce things in a timely manner.
And so Google Calendar allows me
To structure my day in advance.
Follow to that schedule to a tee,
And not deviate from it.
And it helps sort my life out so much easier.
I don’t know how I function without it in the past.
Richard Matthews
Yeah, it’s interesting too. You mentioned that after moving to a calendar,
And you’re able to get more accomplished.
You were able to increase your client base because your day had more structure
So that’s, it’s really powerful and an interesting thought that a calendar
Can be such a powerful tool in an entrepreneur’s tool belt.
So, I’m going to talk about – Last question,
We generally get into is your guiding principles.
So actually, this is – I missed one.
Let me go back up a little bit. It’s your own personal heroes.
So Frodo had Gandalf, Luke had Obi Wan, Robert Kiyosaki had Rich Dad,
Who are some of your heroes were they real life mentors?
Or are they authors or speakers where they peers who were just few years ahead?
And how important were they to what you’ve accomplished so far?
CT Thorn
You see this big smile on my face, man.
Because my dad is my local hero.
That man is probably the most driven guy
I’ve ever met in my entire life,
Coming into this world.
My dad is a very hard worker from day one.
Even as a kid up until now.
I would say my national hero,
And the guy I follow when I’m in this creative space will be Gary V.
I love listening to Gary V content, man.
He’s just so–he’s so authentic,
Richard Matthews
He’s on fire all the time.
CT Thorn
Always on fire. He’s always got a burn in his belly.
And a lot of people out there that are influencers,
You don’t know if they’re being authentic or not.
Their path may not be, what they’re telling you,
That may not be their path, but you’re being —
Very relatable.
And he just gives you the cold, hard truth.
You know, and that’s what we need.
We don’t need feelers in this world.
I mean, we don’t need them want to hold our hands
And we need the truth.
And we need some type of structure.
And so my dad helped me create that structure,
Coming up as a kid.
And I would say following Gary V. over time,
There are some others out there, Daymond John.
In automotive sales,
I’ve looked into Grant Cardone and his content.
There are a lot of guys out there,
Lewis Howes.
There are a lot of influencers out there that I kind of listen to
To help keep me motivated.
And I take in their content now
Richard Matthews
And how important have these heroes been to what you’ve accomplished, so far?
CT Thorn
They’ve been instrumental.
There are times, you know, and I think this is with any person
That’s looking to build anything,
There are times when you just want to give up.
There are times when you just don’t feel like doing something.
And, and there are times
When you’re just in a spot where you think into myself,
Thinking to yourself, “Man, what am I doing?”
And motivation,
Can help heal all of those things.
We all need that little nugget.
To help turn that key,
And help get our motors going.
In the morning time is very important for me.
I get up in the morning,
I read over my big board and when I say my big board,
I look at my Outlook for the day.
Read Scripture.
And then I listen to some motivational content
Because we have to feed our brain with something.
And when we feed our brain with positivity, man,
That just kind of gets the energy going.
And so they’ve been very instrumental
in helping me
Basically, taking that content so that I can be a producer, as well.
Richard Matthews
Absolutely, and it’s amazing how, especially when like –
You’re at a stage that you’re at
into — and I remember being there as well,
When you still have that full time job.
And you also have the business that you’re trying to build.
It’s so easy to just want to-
When something gets stressful or hard to be like
I don’t have to do this.
My rent’s taken cared of by my job for good,
I don’t have like,
You have to actually create the driving force.
Because the finances are not going to get taken cared of
For that month if you don’t do it.
So you have to build that.
CT Thorn
Right, I’m looking at it like turning on tiny faucets
And letting them drip, while your main faucet is currently flowing
and running properly.
I just let them kind of drip into the bowl.
Richard Matthews
That’s a good metaphor.
CT Thorn
My main faucet
Keeps everything afloat,
and ___ to use fun,
And then I turned on my tiny faucets to help keep that tub full.
All these little things, I can turn them off wrong.
Depending on which one I want to do.
That’s my choice.
But remain positive, it has to keep running.
It helps support the tiny
And subtle upgrade for those of us.
Or for those that are out there that’s listening, and have a full time job.
If you’re still wondering if you need to do anything, find ways to make them all work together.
You’re the big cog.
You’re the CEO of yourself.
You’re that brand, make it all work for you.
There’s no blueprint
On how you want to produce things.
Make it make it your own.
So I had to give anybody out there advice I’d say,
Take it all in.
Use your main faucet to basically keep everything afloat,
And turn your little faucets on and off
Depends on how you want to exit.
Richard Matthews
Yeah, makes a lot of sense.
A good way to think about it, too.
So this is the last question, we go skip back to it now.
So your guiding principles,
What are the top one or two principles or actions that you use every day
That contribute to the success and influence you’ve enjoyed in your business?
The ones maybe you wish you knew when you first started out on this hero’s journey?
CT Thorn
Well, there are so many.
There’s so many things that I’m currently learning along the way,
I do appreciate the journey, though.
You know, this process of doing everything
As a solo show.
Building from scratch, I take pride in that.
Because once I achieve
ultimate success, whatever that may be,
I’ll feel appreciative in knowing
That I scratched and clawed.
I built it from the ground up, I laid my foundation, and I had my counsel break.
I take pride in knowing
That the path may be long,
But the little thing is I’m picking up along the way,
The people’s hands that I shake along the way,
At the end of the journey, wherever that path takes me
I would have picked up a network back there.
I would have learned a nugget over here.
There’s a lot of things that we pick up along the way.
So we put them in our bag, and we keep on trucking.
And so I take pride,
And I really appreciate the journey that I am on.
I think
It’s teaching me to be
A better person in life.
Richard Matthews
So if we were to basically give that a name,
It would be “Learning to Enjoy the Journey.”
“Learning to Enjoy the Journey.”
It’s sort of like the guiding principles.
Everyday comes at you and just realize that we live in today.
There is no such thing as tomorrow.
And so it’s a word we use to describe a framework for us passing through now
And learning to appreciate being here in the moment, wherever that is in your business.
CT Thorn
Absolutely. So if we want to look at it metaphorically,
Look at it like dropping a nice, cool,
Convertible Camaro down the road.
And you’re headed to a destination
And you’re throwing all these little trinkets in the car.
And when you get to the end of your destination, you can unload your trunk,
And you got all these nice prizes and everything.
And take them up to your castle now,
Because you’ve earned it.
Richard Matthews
Makes sense. So last thing I need to do on the show every time
Is something I call the heroes challenge.
Heroes challenge is pretty simple.
And it’s –Do you have someone in your network
That you think has a cool story
For their story of entrepreneurship?
Who are they and why do you think they should come on this show?
CT Thorn
Well–
I have several people
In my network right now,
Friends that I’ve known ever since college.
Current clients right now.
I could name a few.
Richard Matthews
Just one. One you think whose got a cool story.
CT Thorn
Well, I can’t be very sure that they’re okay with me announcing their name on the podcast,
But I’ll just say-
Richard Matthews
So just do a first name.
CT Thorn
Okay, her name is Lauren.
She’s very driven, outspoken.
She’s a go-getter like I am.
She’s very business-minded and I think
She’d love to come on the show.
Richard Matthews
Awesome. Cool. Well, I’ll have my my my team reached out to you afterwards,
And we can connect on that.
Anyways, thank you so much for being on the show.
My last real question is basically
Where can people go to find you?
If they want to work with you for either your social media, your graphic design work?
And what’s the ideal type of client to reach out to you
If someone is going to reach out?
CT Thorn
Okay, great. So you guys can email me at
ctmarketingagency@gmail.com
Guys need assistance with social media?
If you guys would like to listen to the podcast
It’s HearMeOut podcast on Apple podcast,
Spotify, Google podcast.
You guys can follow me in Instagram at HearMeOut podcast.
You guys can also follow my personal Instagram at chevyguyct.
Exactly how it sounds chevyguyct.
I’m also on Twitter on that same name,
Snapchat and Facebook.
So I have multiple ways, you guys,
To follow me
And reach out to me and send me an email and chat.
Richard Matthews
Yeah, so who would be an ideal client to reach out?
CT Thorn
Alright, so an ideal client for me would be someone
That’s just getting started.
That’s looking for – looking to build their brand.
They don’t really know where to start.
This my ideal client, I want to take you from the baby stage.
You have to walk —
Richard Matthews
Awesome. Makes a lot of sense.
So you can reach out
To CT.
On I would imagine probably Instagram
Would be one of the fastest ways to get a hold of you.
So is that a chevyguyct on Instagram
CT Thorn
Yeah, only Instagram at chevyguyct,
C-H-E-V-Y-G-U-Y-C-T
On Instagram, Snapchat, Twitter – those. Same name.
Richard Matthews
Nice.
CT Thorn
So you guys can reach out to me in four ways.
Richard Matthews
So if you’re listening to this show, and you’re just getting started
And you’re with your business, you’re running a small,
A small service-based business, I’m like that and you really want to get your social media
Off the ground.
Sounds like a CT here knows a thing or two
About getting brands off the ground with that.
So definitely take the time to reach out to him.
Again, thank you so much for hopping on.
We really appreciate having you on the show.
CT Thorn
No problem and it was an honor.
Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?
The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.
They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.
All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.
Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.
Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness, attention, & authority in your niche without you having to life more a finger to push that “stop record” button.
Richard Matthews
Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?
The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.
They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.
All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.
Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.
Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness, attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

What Is The Hero Show?
A peak behind the masks of modern day super heroes. What makes them tick? What are their super powers? Their worst enemies? What's their kryptonite? And who are their personal heroes? Find out by listening now
Knowledge Is Power
Subscribe To
The HERO Show
Hi! I'm Richard Matthews and I've been helping Entrepreneurs
build HEROic Brands since 2013. Want me to help you too? Subscribe to my free content below:
Thanks for subscribing! I'll make sure you get updated about new content and episodes as they come out.