Episode 027 – Vickie Gould
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #27 with Vickie Gould – The Book Coach and The Power of Storytelling.
Vickie is a book coach, content marketing strategist, speaker and10 x best selling author. She has helped nearly 100 others become best selling authors sharing their stories impactfully, turning readers into clients and making the worldwide impact that they desire.
Here’s just a taste of what we talked about today:
- Creating bestselling authors.
- Conquering chronic Lyme disease.
- Storytelling gives people hope and possibility.
- Overcoming impatience and jumping from one thing to another.
- Knowing how many steps and how long it takes to complete.
- Dealing with the judgment and the lack of confidence.
- Fighting for authors to have a voice in the world.
- The best way to be is to be yourself.
- Breaking things down step-by-step
- Using acronyms to name processes
The HERO Challenge
Today on the show, Vickie challenged June Kaewsith and Adrienne Lloren to be guests on The HERO Show.
Vickie thinks that June is a fantastic interview because she is also a storyteller. June talks about healing your ancestral hurts–the things that we pass on to our children without necessarily knowing that we’re doing that.
Adrienne is another great guest too! She is on a telesummit together with Vickie, called Spiritual Superheroes.
How To Stay Connected With Vickie Gould
Want to stay connected with Vickie? Please check out their social profiles below.
Also, Vickie is giving away her free cheat sheet: 5 Secret Strategies to Write Your Book Quickly. You can find that here: bit.ly/5secretstrategies
Call To Adventure
Don’t forget you can stay connected to me and the show by subscribing now. Just text ALCHEMY to 444999. Or you put your email address in the box at the bottom of this page. You’ll get all sorts of cool gifts, be updated about our contests and polls, and get notified when we publish new episodes. With that… let’s get to listening to the episode…
The Webinar Alchemy Workshop: https://richardmatthews.me/fs/waw-slf/
Hello and welcome back to the Hero Show.
My name is Richard Matthews.
I’m here on the line with Vickie Gould. Are you there, Vickie?
Yeah, I’m here.
Awesome! Glad to have you here.
Let me do a quick introduction for people who don’t know who you are.
You are a book coach and content marketing strategist.
You use your holistic strategy and your storytelling superpowers,
Which I’ll talk a little bit more about today,
To help your clients write best selling books and share their stories
And tactfully grow their following.
Turn their readers into clients increase their brand name …
You got 10 international bestselling books yourself?
Which is quite impressive. You’ve been featured on Entrepreneur
Tedx, UofM, HuffPost, Thrive Global, YFS Magazine
And several other places.
So, why don’t we start here?
And basically, what is it that you’re known for
That people come to you for?
Yeah, well, most people come to me because
They want to become bestsellers.
They want to write a book for their business,
And they want to get more credibility and expert status.
…You’ve helped over 100 people become bestsellers?
Nearly a hundred. We’re getting close to a hundred now.
And the thing that is
A little bit different is
That we work with the book in the idea of
“Okay, now I’ve got this book, now what?”
“What should I do with the book to actually grow my business
and leverage it for more opportunities?”
So you actually take them beyond just the book and actually have a –
how to drive…
Relationships and maybe speaking deals and things like that?
Yeah, I have a tagline that says
“from blank page to bestseller and beyoooond”
Like Buzz Lightyear. (chuckles)
So let’s start with your origin story.
Every hero has an origin story.
When did you realize that maybe you were different?
Maybe you have superpowers that help people.
Do something, help people like that.
How did that story start for you?
Yeah, well, back in 2009, I was diagnosed with chronic Lyme disease.
And if you don’t know much about it,
It’s kind of like a conglomerate of other things.
That’s easier to describe like that and it’s misdiagnosed for a lot.
So it’s kind of like having M.S., lupus, Alzheimer’s, dementia,
Fibro, chronic fatigue, vertigo, and everything all wrapped up in one.
I remember the day the doctor,
He just kind of looked at me and goes,
“You know what, Vicki, you have the body of an 80 year old,
You’re going to have to learn to accept it.
And this is just the way the rest of your life is going to be.”
It was like a ‘suck it up’ kind of little thing
That he was trying to tell me.
And I think it was because I kept telling him,
“Well, let’s try this” or “Let’s try that”,
And he was trying to tell me, “Look, you’re going to have to accept this.”
And I remember calling my sister afterwards and saying,
“You know what, if this disease takes me,
You have got to promise me
That you’re going to tell my kids what I wanted for them.
You’re gonna have to tell my kids what I what I used to do.”
“Who I really was”,
Because I was spending 16 to 18 hours in bed.
And so to my kids,
I was just like this woman who slept all the time.
That couldn’t go to their school parties that couldn’t participate anymore,
And I remember just
That couldn’t even barely make dinner.
Spending my nights crying on the bathroom floor.
Because I didn’t want to wake up my husband.
I did want people to know how I really felt.
But inside what was really going on was I was contemplating how to take my life.
Because it was so painful for me
To watch everything just flashing by me, it wasn’t even flashing.
It was more like slow-mo.
And I had all these high hopes
Of what I had wanted to do with my life.
I think we’re really good at telling ourselves, “Oh, we’ll do that later.”
“We’ll do that later.” “After the kids have grown up.”
“After this.” “After that.”
And I realized at that point,
That all those times that I said “Do it later”, or
“I’ll get to traveling,” or “I’ll get to doing something that”
That time may never come.
But the thing was that I really didn’t want to die.
I really just wanted to be able to live life.
And to not struggle anymore
and not be in pain, and not have to sleep all day long.
Because I felt like I was sleeping my life away.
You know, my little boy would come to me and be like,
“Mama, can you go to my school party?”, and I would just watch his eyes.
The big eyes and the puffy cheeks
That you want to squeeze?
And he’s like, “Can you come to my party?”
I’m like, “I can’t do it. I’m just not up to it.”
And it just felt like such a failure.
I felt like I was, you know, draining the family’s finances and all that stuff.
But somewhere deep inside me said, “You know what,
I want to be around for my future grandchildren,
I want to be around to experience things.”
To me, it didn’t seem right that the doctor
Could tell me what was going to happen.
So I started reading other books about people who had overcome chronic illnesses,
Like Crohn’s disease, or even like cancer, where they were told they were terminal,
Or there was no hope and just, “suck it up”, like I had been told.
And I realized that through those stories,
That there was hope for me. That I could figure something out.
That the doctor doesn’t get to say, because there’s no set protocol for Lyme.
There’s no cure.
They don’t really know how to deal with it.
So if they don’t know how can they really tell me that I have to ‘suck it up’.
So I became a master herbalist at that time, because I started
Just researching all these herbs to try and make myself better.
And through that process, and then through sharing,
My struggles and sharing what I was doing.
Other people started coming to me too.
So I ended up being a wellness coach.
After that, I wrote my first book.
And people started saying, “Well, how are how are you doing this?”
“How are you attracting our clients?”
“How are you creating those following?”
And what was happening was
It was the power of story.
And what I realized at that time was
So many other people have those stories of perseverance,
Of tenacity, of digging down into the recesses of their strength.
To get out of their struggles to do something different for their lives.
And I knew that those stories had to be told.
Because all those times when we kind of like scream out,
Maybe internally scream out “Why me!”
Those are the stories that help other people.
Like if other people hadn’t shared
How they had overcome their chronic illnesses
Or their terminal diseases,
I wouldn’t have realized that I could do the same for me.
So for me, storytelling is so important
Because it not just gives people
Hope and possibility.
It also shares with them that they’re not alone.
That it’s been done before,
And they don’t have to settle for
Life being the way that it is.
That they can go out and create what they want.
And that’s why, now it’s just such an honor
And blessing for me to have the trickle effect (chuckles)
I just said that wrong.
The effect where,
The ripple effect, where everybody who’s writing their books,
You’re helping other people, which means I was part of that.
And I just feel like stories.
It’s the connection and the change that we can create.
Purely by sharing what we’ve been through.
And it’s really fascinating
That stories are so powerful.
Like, one of the things I like to talk about is that we’re a story born people.
And you build relationships through stories.
So, a friend is someone who, you know, their name, and you know, their story.
And a best friend is someone who you’ve shared so many stories with.
The only way to make, to continue relationship
Is making new stories together.
And stories are really, it’s what makes us who we are?
And in your case, in a lot of people’s cases
It’s other people’s stories that really drive us
To make changes
And improve our lives and change things.
So yes, that’s really cool.
So I’m going to talk you know, you mentioned in your bio,
Your intro that your superpower is storytelling, right?
I generally ask people what their superpower is,
but since we’ve already established your superpower storytelling.
How did you develop that superpower?
Was it something that you think you were born with,
Or something that you had to work on and create?
And, how did that sort of come to be?
I think it’s a little bit of both.
I have always been a talkative person.
And I’ve always been fairly expressive, when I talk.
I like to think I’m entertaining.
And I never really thought that
This was what I was going to end up doing.
If you asked my friends, my family, they be like,
“What is it that you do?” and “People pay you for that?”
They’re kind of surprised.
Because I have a degree in actuarial math.
So I was like, one side of the brain, the other side of the brain.
And I think I just had a knack for it.
I love speaking, I used to be in theatre,
I used to write poetry, all of that stuff.
And it wasn’t until I realized how
Magnetic the stories were
That I was telling because, people were asking me,
I didn’t realize what I was doing at the time.
And one of my coaches calls that your
The things that you do that are just natural, right?
And then when people ask you about it,
When people ask you about you kind of go “huh”
Let me see if I can break that down for you.
And go back and think about how I do that.
Because I was just doing it.
I tell people that
If you ever save yourself,
Someone asks you something, you say, “Oh, it’s easy.”
You just do fill in the blank. Right?
If you ever say, that’s a trigger phrase, if you ever say “Oh, that’s easy.”
That’s something that you have unconscious competence about, right?
Yeah, I’m things that you’re really good at.
Those are where you can really give value for other people.
So it’s really interesting, that it’s something
These are, you have so many more talent,
That you helped drive,
Like, actually creating that as a superpower.
And it’s actually probably one of the more powerful ones.
It’s getting, because everything we do is about storytelling.
Whether it’s ads, or writing copy, or getting a book
Or getting someone to say yes to you, the speaking gig
Or someone buy from you, it’s all storytelling,
And we master at it.
And you can,
It’s one of those universally applicable skills.
That you can never sort of be taken down, so to speak.
Doesn’t matter what happens the economy,
Someone’s always going to need help telling stories.
Especially these days,
They need to stand out.
And people choose to work with certain people,
Because they’re buying an experience.
So they kind of these days, it feels like more and more,
The consumers, clients, whatever you want to call it,
That they really want to know that backstory.
They really want to know who you actually are.
And part of is like a little test, I think, to make sure you’re a real person.
Because it used to be, I think that so many at one time,
We’re just putting out there perfect self, right?
Here’s all the things I’ve done,
Here, all is awesome. Just be like me.
And I think now it’s more like “Yeah, I’ve done these awesome things.”
But guess what, there was a time in my life
That I really sucked at some things.
And times were really bad.
And I was able to get out of that.
And then all the sudden, people go, “Oh, that’s where I am now.”
Or, wow, they could really relate to me or I can relate to them.
And that’s what makes getting clients easier.
You have to learn how to tell your hero
Is trying to conceive themselves.
And then go on their own, this journey, so to speak,
And sort of model that, which is really cool.
So the other side of a superpower is,
Of course, your fatal flaw.
So when you have got into got into
This storytelling thing,
What would you say your fatal flaw
In building this storytelling business has been?
And more importantly, how to work to overcome that,
To continue for your business?
I think I would have to answer that with some of the same fatal flaws
I think a lot of other entrepreneurs make,
And they jump a little bit from thing to thing.
And they’re like, “Oh, maybe this will work.”
“Or maybe that’ll work.”
Because as much as I am really.
Analytical in the mass, I’m also really creative.
And so I would come up with things go, I want to try that or that sounds really good.
I see somebody do something.
I want to try that too.
And then I’d be really impatient about, “Okay, where are all the clients?”
“Where are all the followers?” were like,
“Why is this not happening just like that?”
Because even the other day,
I saw this Facebook ad it was like “Get to six figures in 90 days!”
And I was like, “Oh, can we stop doing that, please?” Because the reality is
It takes time and effort.
Yes! And who are they talking to?
Are they talking to somebody who is already making 5000 or 6000 a month?
Or are they talking to a newbie, there has to be context in it.
And usually that context isn’t there.
And it kind of drives me a little crazy.
So I would say, for me, just like a lot of other entrepreneurs,
There’s a little shiny object syndrome that kind of like,
Pulled me away here and there.
And also being so impatient.
I just really wanted things to happen.
And, also, I think, for me,
Having felt like I had lost my life.
I felt like I was also trying to make up for time.
And then I think over what if I were to get sick again.
Yeah, I really want to happen that.
What do you think
The solution is for people
Who might be struggling with impatience
Or shiny object syndrome?
And how can they sort of deal with that?
Yeah, well, two things,
When we’re impatient, sometimes it’s because
We set expectations that are unreasonable,
Because we just don’t realize what it takes.
A lot of times when we do something the first time, who knows, right?
And then we might flub it up and have to try it again.
So we don’t know really how long it’s going to take.
So I think some of it is a matter of knowing
What steps and how long that’s going to actually take you to do.
So that helps with the impatience.
I think we’re impatient because we think
It’s supposed to happen in a certain way.
And then the way that it actually happens is usually a little bit different.
And then in terms of shiny object syndrome,
I think it’s so easy to get in that trap,
Especially when you’re new and you’re not getting as many clients as you want.
Because then you’re like, well, “Gosh, if I try this” or “Should can I try that?”
Rather than saying to ourselves, you know what,
“I gotta try this one thing and one message, and really hit this home
And really get good at this one message.”
And this one audience and this one thing,
For the next 90 days.
And then let’s reevaluate whether or not it works.
We’re so fast
To throw the baby out with the bathwater, right?
I think the, I think it was both really … and the impatience
And the shiny object syndrome. We’re getting impatient.
So we throw out we move on, then we get impatient, throw it out.
It’s a cycle that we repeat.
And one of the things that I found
Endlessly fascinating, just in my own career,
And watching people succeed,
Is we tend to think too short.
Everyone tells you, you need to have weekly goals,
And monthly goals and goals and year long goals
Or whatever, and then they stop.
Reality is, and I’ve seen this time and time again,
That we vastly overestimate what we can accomplish in a year.
We massively underestimate what we can accomplish in 10.
I, because if you take 10 years,
And you make a little bit of progress every day,
You go from being a newbie to being world class,
Like nobody can touch you in the face.
But that doesn’t happen in a year.
It doesn’t matter what you’re doing, right?
You’re not going to become world class from newbie status in a year.
It’s all those, you know, it’s 16 years in six months kind of thing.
Sure, you can do that but you know,
You probably don’t know your business really well.
Any … is just as quick.
Yeah. But when you actually put the time and effort
And the skill and everything into it, and have the patience
To really grow something, you can become a master over time.
And I think that’s, it’s an important discussion
An important thing, like you mentioned, like knowing what to expect.
And I think if we can help reset people’s expectations,
That this is not a super quick and easy thing.
This thing takes time and effort.
And, you know, it’s like, I’m not saying it in a way that I want to
Crush anybody’s great aspirations and dreams
Because we can shorten the timeline.
By being smart, and taking actions and taking the right actions.
And, there’s a lot to be said about that, as well.
Shortening the timeframe.
And, getting mentors and coaches that will help you shorten that time frame
So that you don’t have to,
Fall down and pick yourself up
As many times as they did.
And so getting somebody who’s been there before can shorten that timeline.
And it’s not impossible for some of the things
It’s just like,
Like I said, it grates my nerves sometimes
When people come into the business, and they’re like,
“Oh, well, I saw so and so in this net”, whatever,
“I’m going to hit a million dollars in the next year!”
Well, how much did you make last year?
“Twentyy grand” (chuckles)
You know, it’s a little more difficult.
A lot of times,
You see the front end.
You see what they want you to see,
You don’t see, we went from zero to six figures in six months.
We also have a staff of twenty people.
And, you know, maybe you can do that when you have a staff like that,
Or, we also have maybe, we had venture capital funding, right.
And there’s a big difference between someone who’s got a staff and venture capital
Versus someone who’s shoestringing it as a solopreneur
To do things.
And so like, to your point, the context is really important.
You know, where are you?
What kind of skill sets do you have?
If you’re talking, am I starting with
A whole band bedrock of skill sets
That I can bring to bear on whatever it is I’m trying to do?
Or am I completely new and learning a new set of skills
That I didn’t have before, and time’s going to play and all those things
I don’t talk about next is your common enemy.
So the way I like to think about this is
When you take a new client on, and they come to you.
You’re going to help them tell their story and their book written.
What’s the thing that you have to fight against with them,
Their mindsets, things like that, you wish you could just wave a magic wand
And remove that from them.
So they could make massive leaps with you, what would you think that common enemy is?
The judgment. And the confidence.
What if I put my story out there,
And people think it’s stupid?
What if I write this book and I sound dumb?
What if people think it’s not interesting?
Or maybe it’s not as helpful as I think it will be?
Or what if it’s so bad, nobody wants to ever buy it.
You know, that’s huge.
That usually comes up and then a little bit around,
Like, the confidence of a bestseller.
You really have to own that title.
If you want to leverage and monetize your book.
That’s just part of it. And some people will be like,
“Oh, I feel like it’s really bragging.”
If I put it under my email signature, whatever.
I’m like, you’re not bragging it’s a fact, you have bestselling book.
It’s not a brag it’s fact.
And I think sometimes I’m like, “Gosh, am I enough?”
Because that’s pretty universal, right?
A lot of these things are pretty universal.
And I always say books and business kind of parallel themselves.
And whatever is showing up for you in business is going to show up for your book.
If you’re running around trying to figure out
The topic and the message, your audience for your business.
Same thing in your book.
If you’re worried about if you’re enough in your business.
Maybe I need to go out and get more credentials.
Maybe I need to get more education,
Maybe I blah, blah, blah, right?
That’s going to be same thing that happens when you’re writing your book.
And that fear of judgement,
Unworthiness, and enough-ness
I think shows up too many places in our lives.
So when you bring on new clients,
And you know that you’re going to have to deal with that,
What are some of the tactics and strategies you use to help your clients overcome that
Know that their story is good?
Like one of the things, I’ve had a discussion a number of times
with clients, and like, even with my wife, she’s like
I don’t know why I would … pay for it.
And I we’re like, someone’s was not gonna like it.
I’m like, the person who doesn’t like it is not your customer.
And that’s the discussion we have.
There’s, there’s generally people who do
but how do you how do you handle that? How do you help people?
Yeah, I love that she said that.
Because you know, good marketing, attracts and repels
There are gonna be some people who really hate it.
And the very first book that I wrote,
Actually, an Amazon review that like ohh stabbed me in the heart,
It basically, like this is a rambling of just somebody who doesn’t know what she’s talking about.
And of course, you know, what we do,
We take that one person’s comments.
And it just overshadows any good thing that
Anybody could have possibly said.
There are all these other reviews, and people were talking about,
“You really laid it out step by step, now I understand what I need to do.”
“Oh, my gosh, this was so helpful to me”
“And now I can get out of this or that.”
And it’s just human nature,
I think we just end up doing that.
But what I tell people is that,
Most of them will say,
If this helps just one person its worth it.
This is a common thing.
My clients will say, they’re very heart-centered people,
I’m like, yeah, and we can take a stand for the end, and say,
If it helps one person, then it’s worth it.
And we’re going to go out and help thousands and millions.
With this book,
The thing about it is, you know, it’s another thing with
Knowing what’s going to happen in the future.
And, and being real about what’s going to happen is you’re going to have haters.
You’re going to have people that don’t like you,
Those people weren’t necessarily meant
To be in your circles.
They weren’t meant to necessarily read your book,
Your book wasn’t written for them, it was written for the other people.
And so you really have to take into consideration,
Does it matter more to you that people that you helped,
Or your own ego and comfortness, right?
Sometimes it’ll keep people from even putting out the book,
That they have these fears.
So I talked to them about
How much impact they can have,
And letting go of what
Those things mean to them,
And concentrating more on
How they’re going to benefit the clients.
And when it starts to mean more to them
To make that impact
Than they care less about their own.
I’m going to say hurts, right, that come about from those things
That might happen.
And the fact of the matter is, everybody’s going to have a bad review somewhere out there.
Whether it’s public, or private, written or spoken.
Somebody’s not going to like you,
“Somebody out there doesn’t like me.”
How could that possibly be? (chcukles)
We like to think we’re the center of the universe, sometimes.
But yeah, there’s always gonna be someone who doesn’t like you.
If you’re not pissing at least one person off, you’re not doing something right.
Exactly. And sometimes it doesn’t…
It’s okay to be hurt by it.
Just sit it out for a second,
But then, really realize that it doesn’t matter.
So I want to
Move to the other side of that and talk
A little bit about your driving force.
And this is what you fight for. So if you’re fighting against that judgment,
And fighting against that feeling of not being worthy or not having whatever.
What is it that you’re fighting for that,
Like, Spider Man fights to save New York, Batman fights to save Gotham,
Google fights to index the world’s information?
What is it that you think? What are you fighting for when you’re helping your clients?
I am fighting for them to actually have a voice in the world.
You know, their story is just so so very important
To help the people that they need to help.
Or we’re called to help, or were put on this earth to help,
However you want to say it.
And when we shirk away, and hide in the corner,
Or don’t be visible, we can’t make the impact that we want.
So it’s like this, these two things that are,like you’re saying right, they’re fighting against each other.
On the one hand, they want to make this huge impact.
They know that they have something.
On the other hand, they want to go crawl in the corner and hide,
And the two things don’t go together.
So the thing that they really need to know
Is that, when you put yourself out there,
The more that you put yourself out there,
And the more real and honest you are when you put yourself out there,
The more people appreciate it.
The more, it’s surprising.
People come back to their surprise.
It’s funny how surprised they are that, “Oh, my gosh!-
My story was actually widely accepted.”
And people really came up to me like after I spoke
Or after they read this part in the book,
I got feedback that “Oh my gosh, how much that helped.”
And once they start getting that feedback,
They realize that, you know, that thing that they were really called
To share is as important as it felt to them.
Because if you have that urge to write a book is not going to go away.
There’s something, a story trying to get out.
And it’s going to find a way to get out.
So I’m ging to talk a little bit about your tools.
So every hero has their tool belt.
Thor has this big magical hammer,
Police officers have that cool little belt with all the gizmos on it.
What are some of the tools that you use either to help write books
Or help your clients get their stories out of them?
What are some of the,
I don’t know, physical or digital tools that you use to make your work a reality?
Yeah, um, that’s an interesting question.
So it’s funny, because when the things that I’m told
Is that I have a way of breaking things down step by step
Of making something that looks overwhelming and hard,
Seem a lot easier.
And I think I started doing that,
I would have to say, that’s another superpower.
I think I started doing that only because I would feel overwhelmed
with big projects.
And then I’d be like, “Okay, how do we elephant one bite at a time.”
So I have to break it down into smaller pieces.
So that I do didn’t feel like oh, I gotta do this whole thing all at once.
I’m not going to be able to do this.
But when you break things up into smaller pieces, then it really works for you.
And I have this way of, making acronyms for things. (chuckles)
So like how you share your story in a book,
The acronym, is actually it’s funny.
It actually is funny how well is worked out
Because there are four steps to that in a written way.
And so B-O-O-K actually worked really well.
And then when they share their story on stage,
It’s actually a five step process.
And lo and behold, whole stage is a five letter word.
And then I have something with like networking that I call ABC.
And then something for,
If you’re putting your story out
And you want to make engaging posts on social media,
Or in live streams or whatever.
It’s called Social CTA.
So it’s six steps S-O-C-I-A-L and then CTA is Call To Action.
So I tend to like to do that.
And when I get started, I’m like, ‘Oh, magic!”
I love it. It’s one of my powers.
Similar thing is like
I call it what I have linked linguistic
Because you’re, you’re using language to help program people
So they can understand your message.
And I love doing that.
So like all of the things that I teach,
When I work with with clients, … little things into things that people can remember, right?
It’s like I have my sales process that actually I use the word SELL.
I call it the cell framework, S-E-L-L.
And I have my alchemy framework digital alchemy,
And this goes to rails (D-A-G-M-Y) and why so I do the same kind of thing,
Make acronyms and help tell people stories that makes it,
I think it helps people remember
What is, what’s being done.
So yeah, super helpful.
So, let’s talk a little bit about your own personal heroes.
So, you know, in we talking of, Frodo has Gandalf.
Luke had Obi Wan. Robert Kiyosaki had his Rich Dad.
Who were some of your heroes.
Were they real life mentors?
Were they speakers or authors?
Were they people, peers were just a few years ahead of you?
And how important were they to what you’ve done so far?
It’s interesting, because
A few people come to mind.
I have a friend
That passed away from Lyme disease.
And I would say she was
One of my heroes.
They had given her a lot of antibiotics.
But she was just such a trooper.
And always smiling and always had a positive attitude.
Until I found out that she had passed away from her you know,
Her husband had contacted me.
And I think the reason why
We pick her is just the strength.
There’s a lot of people in the world who exhibit a lot of strength,
But they do it very quietly, and they do it in the background.
There’s, there’s a phrase a quote,
You don’t know how strong you are until and then,
Whoever has whatever illness, until you have to fight, whatever.
And so that sticks out in my head as well.
And ironically, my mother and I have a bit of a love hate relationship.
I left my home when I was 17.
But in some ways, I would say that she is a hero to me,
Because they immigrated from Taiwan in the 1960s.
They had nothing between them.
And she vowed that she was going to make a better life
For her, and her family, and her daughters.
She grew up very poor. My dad grew up very rich.
They had huge differences in raising family,
Ideas, and money, and importance.
Like in Taiwanese culture and Asian culture,
Being a girl is not as highly regarded as being a boy.
So, she really taught us that girls could do anything that boys could do. (chuckles)
You know that there’s a phrase over there.
Anything boys can do, girls can do better.
And that’s kind of like what she taught us that – I could be anything.
And that’s something that I carry all the time.
People ask me like, “Well, why do you think you have such confidence to do those things?”
It’s because of my mother.
Yeah, that’s awesome.
And it’s an important method.
I have daughters myself, so I’m learning
How to teach them
What’s important and how to realize that they can do anything.
They have their own unique sets of skills and strengths
That pretty much no man could ever bring
To bear their problem.
And it’s a powerful thing.
It’s cool hearing that,
A lot of times when we have people on the show,
They mentioned authors.
It’s cool to have somebody like, “My mom was my hero.”
And she really gave me
The confidence that I need to move forward.
So what I want to talk about next
Is your guiding principles.
So guiding principles, what I like to think about these is
It’s the top one or two principles,
Or maybe actions that you use on a regular basis.
Every day to contribute to the success
And influence that you enjoy today.
I would say be who you are.
I have been told so many different things.
I’ve been told that certain people don’t like the way I dress.
Some people say that they don’t like it when I’m casual online.
There’s all sorts of things.
And I really, truly believe that the best way to be
Is just be yourself.
And too often,
I think we think we need to be a certain person,
For our spouse, for our kids, for our parents, for our friends.
And what Lyme disease had taught me was
I am done being somebody else.
For somebody who doesn’t even appreciate it.
Or doesn’t even realize what I’m giving up
In order to try to be this person for them.
And I became a little more boisterous at that time.
And I allowed myself to say no more often as well.
You know, I used to be that person who everybody could go
“Oh, Vicki, I’ll do it.”
That friend who would rearrange your schedule and whatever.
Now, I’m just like,
“You know what? No.”
And that’s not in a mean way.
It’s an important point.
People understand another thing that I remember,
Learning a while back was that
People don’t care about you.
I mean, they like, people do care about you but in their own prison,
They’re thinking of is themselves.
So I, I ran an experiment a while back
A social experiment with my friends and family where I was curious
Whether or not people actually like paid attention to what you wore.
Because I had all these clothes. I had 65 shirts.
At one point, I was like, why am I doing this?
Because you don’t want people to see you in the same outfit all the time.
Because what are they going to think of you, and the reality is they don’t.
And so the social experiment I ran is like, I picked an outfit for every person that I interacted with.
I worked like a company at the time.
And like, anyone I was going to meet with, you know, the President, I wore a certain outfit.
And like, when I was going under my family’s house for dinner,
I wore a certain outfit, and it was just, pair of pants and shirt or whatever I was wearing.
And I went like six months, where every person I interacted
With the only ever saw me in one outfit.
And it took six months before one person noticed
My step dad, and he’s like, “Do you own another shirt?”
I was like, “Yay, someone finally noticed?”
And I was like, and I told him what the experiment was.
Since then, I realized I don’t, you don’t really have to think about what other people are thinking about you.
Because they’re not.
They’re not thinking about you.
They’re thinking about themselves.
And it’s very freeing.
Like you mentioned, you can say, I’m not going to rearrange my schedule,
Because you are
The most important person in your life.
You have to take care of yourself and love yourself.
Because that’s the foundation that you can actually make an impact on other people’s lives
Is when you respect yourself and respect
That spark of divinity in your life.
So that basically
Wraps up our interview.
But I got a couple more things I want to do.
One of my thing I do with every show
I call the Hero Challenge, Hero Challenge is pretty simple.
And it’s just basically this do you have someone in your life that lives in your network
That you think you could recommend to the show?
Has a good story?
Someone who is entrepreneurial’s story is either fascinating
Or cool or something like that,
That you could recommend on the show?
Who are they?
And why do you think they would be a good fit for the show?
I have a few in mind.
Did you want their names now?
Just first name, first name. We’ll get details later.
But who are they? Why do you think they should come on the show?
Well, the first one that comes to mind is June.
She’s also somewhat of a storyteller like me.
And she talks about healing your ancestral hurts.
The things that we pass on to our children
Without necessarily knowing that we’re doing that
I think she would be great.
Another one is Adrian.
She does, she actually go to some Telesummit together called, Spiritual Superheroes.
So that could be a really good one
A good fit.
So thank you for that.
We’ll go ahead and reach out later for connecting
With those people.
Last thing is where can people find you?
If they are, if they’re looking to get help telling their story,
Getting their book together and learning how to turn that into revenue
On the back side? Where can they find you? And who is a good fit to reach out?
So they can find me virtually every social media platform there is out there.
Just make sure you spell my name right. (chuckles)
My daughter’s like, “You’re lucky you have a short name.”
I’m like, “Yeah, I have a short name, but one that people misspell all the time”
There’s I-E and O-U.
So Facebook, I have a group called “Write Your Biz Book”
And it’s B-I-Z.
So, Write Your Biz Book is the group.
We do lots of live streams and challenges
On a regular basis in there to help with storytelling
And help with book writing and help to get out of you know, writer’s block
And to get the real truth about what it is to be a best selling author.
Because I think that’s really important these days.
That people understand what it really means for their business that
That book’s not going to like just grow like snow do something for them.
They need a “Now What?” kind of strategy afterwards
I do have a freebie called “Five Secret Step Strategies”
To write your book quickly.
And it’s at bit.ly/fivesecretstrategies
Maybe you can put that in the show notes that would be great.
If people want to opt in.
Awesome. So you can reach out and let me just spell the name for people.
It’s V-I-C-K-I-E G-O-U-L-D.
So they could find you on social media and everything there.
So much for coming on the show. Vickie, we really appreciated having a conversation with you today.
Well, storytelling is a super powerful skill.
And like we talked about, it’s a superpower
So you can help people really learn their stuff.
So if you’re listening to the show, and you’re looking for someone to help you
get up to get that book written and turn that
Into business on the other end.
Reach out to Vickie, check out the Facebook group.
I know particularly Facebook groups, nowadays,
Are great places to really learn a lot.
You don’t even have to invest in anything.
You can probably get in there and listen to live streams and learn a lot.
So anyways, thanks for coming on Vickie, we really appreciate it.
Yeah, thanks for having me. It was really fun.
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How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching
Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.
What Is The Hero Show?
A peak behind the masks of modern day super heroes. What makes them tick? What are their super powers? Their worst enemies? What's their kryptonite? And who are their personal heroes? Find out by listening now
The HERO Show
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