Episode 026 – Tony K Silver

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #26 with Tony K Silver – Top LinkedIn Profiler Goes Beyond the Profile.

Tony is a master LinkedIn profiler. He has been involved with LinkedIn for over a decade.After being made redundant in 2008, he took it upon himself to seek training in LinkedIn and found a master LinkedIn trainer who taught all the dark arts of using LinkedIn for business.

Here’s just a taste of what we talked about today:

  • People on LinkedIn are not using the platform properly.
  • Discovering the true power of LinkedIn after losing his job at the age of 48.
  • Taking quick action with mentors when you want to make a change.
  • Niching down your offer.
  • Sending an action plan document to the client vs. sitting down with the client and implementing the action plans with them.
  • “What’s in it for me?” marketing buzz.
  • Consistent engagement and fresh content are key.
  • Media links: the one thing that works really well with LinkedIn.
  • Recycle content using a content vault.
  • Everyone needs a team around them.
  • Automate and schedule posts to nail consistency.

Recommended tools: 

The HERO Challenge

Today on the show, Tony challenged Anthony Stears to be a guest on The HERO Show. Tony thinks that Anthony is a fantastic interview because he is not a sales trainer, he teaches people manners. Anthony helps people get over their fear of picking the telephone up and making calls.

How To Stay Connected With Tony K Silver

Want to stay connected with Tony? Please check out their social profiles below.

Also, Tony mentioned INFLUENCE: The Psychology of Persuasion by Robert B. Cialdini on the show. You can find that on Amazon

 

Call To Adventure

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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