Episode 025 – Phyllis Ginsberg

---

Automated Transcription

---

 

Richard Matthews  

Hello, and welcome to The Hero Show again. 

 

I have the pleasure of being online with Phyllis Ginsburg. 

 

Phyllis Are you there?

 

Phyllis Ginsberg  

I am here.

 

Richard Matthews  

Awesome. Glad to have you here. Phyllis, let me do a quick introduction 

 

for people who may or may not have heard of you before. 

 

So you are the author of brain makeover, which is a weekly guide to happier, 

 

healthier and more abundant life, which sounds like a good book to start off with. 

 

And you’re known and loved by many as the people who are happier, 

 

less stress working professionals as their survival to thrive all expert. 

 

So we’ll have to talk a little bit about what that means on the course of the show here. 

 

So first thing we always start off with is basically…

 

what it is that you’re known for now? 

 

What is it that people come to you, Phyllis, for? 

 

And what do you help them with?

 

Phyllis Ginsberg  

That’s a great question. And currently, people come to me when they want to make 

 

positive lasting changes, if they’ve had a situation, whether it’s in their personal life, 

 

or professional life, that’s getting in the way of either. And what I mean by that is, 

 

there’s a lot of people that are having health issues recently, 

 

and that’s no surprise, we’ve got an abundance of food, drinks, sugar…you name it 

 

So many people suffering with health issues, diabetes and cancer. 

 

And so I’m seeing a lot of people in my practice 

 

and when I’m out speaking that are dealing with some really serious health issues. 

 

And that gets in the way of not only their professional life, 

 

but also their relationships, what I do is I help to get them on track to be congruent. 

 

So they don’t have this inner struggle. 

 

And if you see my hands like this… 

 

that most people have this inner struggle, 

 

“I want to feel better, but I don’t know how to get there.” 

 

or “I know how to get there, but I can’t do it.” 

 

“I can’t figure out how to even get close to what I need to do to be healthier.” 

 

or “Once I get there, I can’t sustain it. My doctor says I need to do this, 

 

this and this, and I just can’t do it.”

 

Richard Matthews  

So people are coming to you for health or mental issues 

 

or things like that, to help sort of get their life where they want it to be?

 

Phyllis Ginsberg  

Right. And then there are quite a few entrepreneurs and professionals that I work with 

 

that they have a lot of stress and anxiety and overwhelm in their work 

 

because they’ve got too much to do and not enough support, 

 

not enough hours in the day. And when you’re stressed out, 

 

it does a lot of things to your body. And it puts you in fight or flight, 

 

especially the chronic stress. And here’s what happens to your brain. 

 

There’s a wonderful brain that we have that is supposed to help us to think 

 

and problem solve problems and do what we need to do to function. 

 

Well, if you’re in fight or flight because you just got an email from somebody 

 

who has a deadline. And you’re like, Ah, what am I going to do? I’m so stressed, 

 

I can’t even think straight. That’s because the blood in your body 

 

goes to your hands and feet, legs and arms so that you can fight or flee. 

 

Which means you’re not thinking clearly, 

 

you don’t have access to your memory as well. 

 

Forget intuition and guidance. 

 

Like you don’t need any of that if you’re if you have to run from danger. 

 

And all the danger signals get, you know, they go on alarm that you’re in danger, 

 

and it was an email. That’s how a lot of people are functioning out in the world today.

 

Richard Matthews  

So you come in and you help them learn how to retrain 

 

how they’re responding to those kind of things. 

 

So that they can respond, I guess intelligently or respond without the stress 

 

and things like that. And actually take control.

 

Phyllis Ginsberg  

What I do is I work with them on their thoughts. 

 

So that their thoughts, their feelings, and their actions can be more congruent.

 

Richard Matthews  

Awesome. So you mentioned before we got on the call that you do therapy. 

 

So I’m curious, does this all sort of line-in with the whole entrepreneurial stuff? 

 

You do coaching; you do consulting; you do therapy as your practice 

 

part of your your business? Like how does that sort of fit together?

 

Phyllis Ginsberg  

Right, actually, my undergraduate degree is in business, 

 

business and marketing. And so I have this great business mind. 

 

I went to therapy school for myself, because I wanted to do things differently. 

 

And I thought that would solve all my issues from childhood. Yeah. 

 

And I never really intended to become a therapist “therapist”, you know, 

 

like, the whole feeling thing. And, yeah, we’re going to spend years figuring this stuff out. 

 

No, I’ve never been a typical therapist, most of my work has been short-term. 

 

And a lot of it has been assessment and recommendations, 

 

especially the work I’ve done with domestic violence victims 

 

and high conflict divorce. I worked for many years, 

 

separately doing both of those as an area of expertise. 

 

And when you look for specific things, of thought processes, 

 

what I’ve discovered is that if you’re in survival thinking 

 

and everybody I’ve worked with, in my 30 years, especially those who have had trauma, 

 

they are in survival thinking. 

 

And survival thinking is very different than possibility thinking, 

 

survival thinking is I have a proto have to figure out 

 

how I’m going to deal with this so I can survive. 

 

When you’re in that your problem focused, and I help people get to be solution focused. That’s the shift.

 

Richard Matthews  

Yeah, it sounds like it’s a big shift, right? 

 

Because like, one of the things I you know, I talked my children all the time about is that, 

 

you know, it’s very common when they’re young to look at some situation and say, 

 

“I can’t.” I always tell them that that’s just their brain down. Every time you say, 

 

“I can’t”… you’ve shut off your brain. So instead, ask yourself, 

 

“How can I?” which opens your brain up to thinking 

 

and it sounds like you like teach that kind of thinking, 

 

like professionally to entrepreneurs, and to your therapy?

 

Phyllis Ginsberg  

I do that. And I also use techniques that calm the fight or flight response and rewire the brain.

 

Richard Matthews  

Awesome. Okay. So what I want to find out then, is how this all happened. Right? 

 

You know, we talk all the time on the show about, you know, every hero has an origin story. 

 

And that’s where you sort of discovered starting to realize that you were different? 

 

That maybe you had superpowers? 

 

And maybe you could use them to help people?

 

How did that come to be for you?

 

Phyllis Ginsberg  

Well, I would say my whole story started at birth, but I won’t go all the way back there.

 

Richard Matthews  

I saw the light and then

 

Phyllis Ginsberg  

…the real defining point was 2005, I was in near burnout in every area of my life. 

 

I had been working with, in private practice as a therapist 

 

with an expertise in high conflict divorce. 

 

So everybody that came to me was court ordered through the courts, 

 

for either child custody, evaluation, mediation, co-parenting, whatever they needed, 

 

they would just send my way. Actually it was fun stuff for me. 

 

And it was tame compared to dealing with child abuse, domestic violence and rape cases. 

 

I’ll take high conflict divorce any day over that. That’s like candy. I loved it. 

 

I was great at it. But I work 12 to 14 hours a day, almost seven days a week, 

 

I became so popular, I had an eight month waiting list. And I couldn’t be a Superwoman… 

 

is what I discovered. I still had two kids at home, a dog, a cat and husband. 

 

And I tried to do it all and I couldn’t. So I took some time off. 

 

Once I got caught up and sent the court cases that I had for 

 

as a special master. To keep them out of court, they had to come see me 

 

before they filed any more motions. And through that time off, 

 

I went through some self discovery, I immersed myself in positive psychology, 

 

which was relatively new, at least getting more popular. 

 

And I went back to using tapping. EFT Tapping. 

 

The Emotional Freedom Technique. 

 

I don’t know if you and your listeners have never heard of that.

 

For us. Okay, well, I definitely have to tell you what that’s about. You want to know here that

 

Richard Matthews  

I would love to hear about it. We can get back to your story… 

 

you got into tapping and we’ll come back to that in a second.

 

Phyllis Ginsberg  

Yes. I was so fortunate to meet Dr. Roger Callahan. 

 

Before I even got licensed as a therapist, he was the one that pioneered this tapping modality. 

 

It’s a technique that you tap, like, here, by the eyebrow, side of the eye. 

 

These are meridian points used in Chinese medicine. 

 

And so he actually came up with a system that was quite complex. 

 

And what he discovered by doing tapping, 

 

he was working with this woman who had a severe phobia to water, 

 

She couldn’t wash her hands or take a shower. 

 

So he asked her where in your body do you feel the anxiety of that? 

 

And she said, her stomach. So he said, 

 

“We’ll tap right here, just like this, and we’re going to talk about it.” 

 

So I did and five minutes later, she said, 

 

“I don’t have that feeling in my stomach anymore.” 

 

She went and put her hand in his pool of water. 

 

And he made this connection that if you release the stored emotions, 

 

through tapping and talking

 

that you can free

 

traumas, anxiety, all of the fears and phobias that so many people carry. 

 

And he gave me his materials before I went for my orals when I got license in California, 

 

you have to do a written exam and an oral exam. 

 

And I use the tapping to calm myself down for the orals 

 

because that was more anxiety provoking than childbirth. And it worked. 

 

Yeah. And so I went back to using those tools in that gap of time. 

 

Someone else simplified his tapping so that it could be 

 

more available to the masses prior it was only for mental health professionals. Yeah.

 

So he made it.

 

Gary Craig made it available as a modality that has become almost mainstream. 

 

There are, like, millions of people using it. 

 

But obviously, in a lot of circles. 

 

So there are so many more people that aren’t aware of it yet. 

 

Yeah, I use that. It calms the amygdala in the brain. 

 

So it’s calming the nervous system, and that fight or flight response. 

 

It rewires the brain, you can have memories of something traumatic 

 

and you won’t have the emotional reaction to it anymore.

 

Richard Matthews  

So how did how did that tie into getting you to where you are now.

 

Phyllis Ginsberg  

So I used all of these pieces to deal with. 

 

I really yearn to be home with my kids before they went off to college. 

 

I still had some unresolved grief from my mom dying at a young age, when I was only 15. 

 

And there were just a whole lot of things. 

 

And I felt like I was missing out on doing all this work for the court: 

 

playing with other kids when I want to be home playing with my kids.

 

And I knew I could never go back to that life. 

 

I could never be the same person that I was then. 

 

Through doing that, going back to my meditation practice, 

 

I got in touch with my intuition and guidance

 

and before I knew it, I started writing–journaling. 

 

A friend of mine said, Oh, you should write a blog. 

 

I said, I have no idea how to do that. So she got me set up. 

 

Like I had no intention to be a writer. And then through this writing, 

 

I put together what was my Monday topics–were healthy mind. 

 

And that became my book brain makeover.

 

Richard Matthews  

Interesting. Has the book lead to more client work? 

 

Where have you developed courses? 

 

Like what is that? What’s the business turned into nowadays?

 

Phyllis Ginsberg  

Well, now I just released my second book called 

 

“Tired and Hungry No More: Not Your Ordinary Guide To Your Health and Happiness. 

 

And in the last, let’s say, four and a half years since I became an author. 

 

I have been out speaking, doing workshops. I like to tell workshops 

 

because people can then be like this. 

 

They could be on on the phone. I don’t do the visual because I don’t want people 

 

having to feel like they’ve got to be on dissipate. 

 

But it’s purely interactive participation. 

 

It’s lots of fun that I also locally do a tapping. 

 

I started a tapping community, or people come …

 

Richard Matthews  

You sort of pulled this full circle into designing the lifestyle you want. 

 

So tell us. Do you get to play with your kids more now?

 

Phyllis Ginsberg  

My kids are grown and I just became a grandmother. I have a…

 

Richard Matthews  

Nice! So you get time to play with the grandkids, then?

 

Phyllis Ginsberg  

I have analmost four-month old granddaughter.

 

Richard Matthews  

Nice. Yeah, I have almost three month old baby girl who her grandma’s in love with. So

 

Phyllis Ginsberg  

2005 was what? That was quite a while ago.

 

Richard Matthews  

Yeah, there’s like 13 years ago.

 

Phyllis Ginsberg  

I made that transition. And then I fully changed my practice. 

 

And what I do, and I don’t see as many individual clients, I like to do… 

 

there are so many benefits to working as a group because people who… 

 

you might not even know what’s inside of you – what’s going on. 

 

I call it programming, we get this programming. 

 

By the time we’re seven years old, most of our programming is there, 

 

including our coping skills. And a lot of those coping skills don’t work in the adult world, 

 

that at some point, we need to shift them. And so I use my laser assessment skills 

 

and can really zone in quickly and get people 

 

so they can be more congruent with what they want. 

 

Instead of having those older programs running the show and getting in the way.

 

Richard Matthews  

It’s interesting, you say that a group coaching has been super effective, 

 

because one of the things I’ve discovered with a lot of my clients, 

 

when we teach them how to build their masterminds in their coaching programs, 

 

and their workshops and whatnot. 

 

A lot of them, they’re transitioning, they’re either doing one on one work 

 

and are resistant to the group coaching work for whatever reason. 

 

And we’ve actually found time and time again, 

 

that their clients get better results in group coaching than they do in one on one coaching. 

 

And my theory on this–and this is just a theory. 

 

So you probably have more expertise than I do on this. 

 

My theory is that when you put a group of people together with the coach 

 

or with the mentor who’s teaching, it’s immediately apparent to them that 

 

if they want to change… that the onus is on them to do that. 

 

When it’s in one on one situations. A lot of times they put that 

 

on the person who’s doing the teaching. 

 

And yeah, so anyways, that’s my theory on why people get better results

 

out of group coaching them one on one,

 

Phyllis Ginsberg  

You might be onto something there. I think there’s tremendous benefit to 

 

people getting together and collaboratively there’s so much that can happen synergistically

 

in a group than you could ever get on with one on one.

 

Richard Matthews  

Yeah. And you know, you learn from each other 

 

and questions that you never thought to ask but are relevant to you 

 

and that kind of stuff. And it’s, you know, we were designed to be community people 

 

and story people, and that just works better in the group. 

 

So anyways, that’s really cool. So, next part of this is your superpowers, right? 

 

So what is it you know, that you do or build that really helps your clients solve their problems? 

 

If you can narrow down to one thing and say, 

 

Hey, this is Phyllis, the superpower, what would you say it is?

 

Phyllis Ginsberg  

I have to say, my access to guidance and intuition.

 

Richard Matthews  

What do you mean by that?

 

Phyllis Ginsberg  

That means that I can get out of the way like nothing…

 

nothing when I’m working with somebody has to do with me. 

 

I’m totally focused in the moment. 

 

I know, I’ve got this tremendous foundation of assessment skills and ability, 

 

with 30 years of experience working with clients. 

 

And just to be with them, allow for what’s going to come through. 

 

And lo and behold, it’s always I’m so in tune that I can say the right thing. 

 

I’ll say something like, that’s exactly what I was thinking, are you in my head?

 

It’s almost, it’s almost kind of

 

Richard Matthews  

like a superpower.

 

Phyllis Ginsberg  

It is, I totally would describe it as a superpower. 

 

And when I was working so much. And prior to 2005 and burnout, 

 

I knew that, you know, like, you hear mother’s intuition. 

 

And I could have this intuition. So I think I already had it developed. 

 

But after burnout, and I did went to my transformation. 

 

It is so heightened that between that and my laser sharp assessment skills, 

 

I can get to something like that. Real quick.

 

Richard Matthews  

So tell me this? How much of that superpower do you think it’s something that was 

 

developed versus a natural born talent?

 

Phyllis Ginsberg  

Ah, I don’t know if it’s developed? Well, there’s probably an element of developed. 

 

But there’s also what I think is, I had to clear enough stuff out of the way in order to present to it, 

 

I think that’s probably the most accurate, because I dealt with my emotional world more, 

 

I didn’t have space, and decrease stress, and enough space to take it in.

 

Richard Matthews  

So what I think is really interesting about that is you mentioned earlier that 

 

what you do is you help people clear away the cobwebs in their lives, right? 

 

The things that are causing them 

 

so they can get to what they do well, and you realize, like, 

 

your superpower was hidden under, you know, whatever you want to call it, 

 

things that were holding you back. 

 

So I mean, obviously you do have some of the development of your skills 

 

over the years of doing what you do, but the superpower was there, right? 

 

Just like any of your clients, anything people we work with, 

 

it’s like they’ve got something to share. 

 

And sometimes you just have to get the mental stuff out of the way 

 

so you can see it so it can come and shine through and help other people.

 

Phyllis Ginsberg  

Exactly, I think that you’ve described it very well, 

 

that is exactly what all of us probably are encumbered with. 

 

Too much overlay. And that once you’re free of that, 

 

we have access to all kinds of fun stuff.

 

Richard Matthews  

Yeah, you realized that you’ve got all sorts of cool powers in there 

 

that you didn’t know about. So yeah.

 

And it’s intense. I love that about life that as you, I don’t know…

 

I grew up in the age of video games, right. 

 

And it feels like you can level up your life as you increase your skill sets 

 

and increase your ability to sort of like, understand 

 

and control your mind and all the power that’s there. 

 

Just as you get further into life, you get more access 

 

to the power that you’ve had the whole time.

 

Phyllis Ginsberg  

Yeah, I think that we are born with these.

 

Maybe they’re hidden levels of things. 

 

And until we’re ready for them, they won’t show up.

 

Richard Matthews  

Yeah, that’s really interesting. 

 

So it fits nicely into the whole, you know, the superpower theme that we’re talking about, 

 

because it really feels like that sometimes when you get you know…

 

especially when you get to a point where you’ve mastered something 

 

and it just flows easily. It can seem, especially to others who are looking in 

 

like you have a superpower, because they look at and go, 

 

“How do you make that look so easy?” 

 

And I’ve always sort of held the thought that if you look at something in your life and say, 

 

or if you ever catch yourself talking to your clients and say, 

 

“You know, you just do this thing, it’s really easy.” 

 

That’s when anytime that you label something is really easy is a hint that 

 

maybe you have a superpower there 

 

because most other people don’t look at that same situation,

 

that same thing and think “You know, that’s really easy to do or say or, you know, be a part of.”

 

Phyllis Ginsberg  

Right. And then I’ve worked with clients who say, “People aren’t gonna pay me for this. 

 

This is so easy. I can do this in a snap, I do it in my sleep. I do it for free.” 

 

I’m like, that’s your superpower.

 

Richard Matthews  

You’re like, that’s it right there. That’s the hint. Right? 

 

If you think it’s easy. That’s the stuff that’s valuable to other people.

 

Phyllis Ginsberg  

Exactly. I don’t know how to do that.

 

Richard Matthews  

Yeah, most of them, in fact.

 

Phyllis Ginsberg  

And they think that everybody can, but that’s not true.

 

Richard Matthews  

Yeah. So the other side of your superpowers are your fatal flaws. 

 

So we talked about, you know, Superman has his kryptonite.

 

Batman is not actually a superhero. He’s just really smart, and dedicated. 

 

If you could narrow down a fatal flaw, 

 

something that has held back your business, in the past, 

 

or even currently, what would you say it is? 

 

And more importantly, what have you been doing to rectify that 

 

so you can move your business forward, whether people suffer from those kind of things, 

 

I might be able to make changes.

 

Phyllis Ginsberg  

Oh, that was a challenge to just figure out.

 

Because of the way that I was brought up in that I led a very isolated life 

 

with a lot of responsibility at a very young age.

 

Richard Matthews  

Yeah, and especially if your mother died when you were 15.

 

Phyllis Ginsberg  

Yeah, and she was sick my whole life. 

 

So being overly responsible, I think is one of the fatal flaws. 

 

And growing up in isolation. So I got like two things that really go against…

 

Richard Matthews  

So really responsible is one I’ve never heard on the show before 

 

talk a little about, like how that manifests.

 

Phyllis Ginsberg  

Okay, so if you’re overly responsible as a child, 

 

that means that you don’t get the freedom to be a child to play 

 

there’s a burden that comes with that.

 

You’re kind of saddled with too many responsibilities, 

 

and having to grow up too fast in the adult world. 

 

Oh, not being able to connect with people and play 

 

and have spontaneity and enjoy things. 

 

Have fun, like, I’m still working on how to do all that.

 

Richard Matthews  

How did that impact your business negatively?

 

Phyllis Ginsberg  

Because those things don’t come naturally to me. 

 

I think it’s harder for me to connect with people. 

 

When I’m not working with them, I work really hard to be able to connect. 

 

And not feel like I have to take care of someone. Because that was my template. 

 

That’s my programming. And then to not isolate…

 

and it is isolating being an entrepreneur or working in an office

 

as a therapist, where everything was about my clients, and nothing was about me. 

 

So like, not having a “me” in my life. 

 

or the majority of it, all my energy went out to everyone else.

 

I paid a huge price for that.

 

Richard Matthews  

So how do you sort of turn that around?

 

And what kind of things have you done to make a make a change

 

that you’ve seen haveing a visual of an impact on what you do now?

 

Phyllis Ginsberg  

I would say that

 

by going through the transformation I did, 

 

and introducing positive psychology and understanding brain research 

 

and how all the pieces fit together to deal with emotions, 

 

that I was able to free up the heaviness that was really weighing me down. 

 

And through that, my work is playing now. 

 

Like I have such a fun time. There’s nothing more rewarding than 

 

shifting someone’s thoughts so that they could be free and pursue what lights them up. 

 

And they could have a purpose and meaning and it doesn’t matter what it is. 

 

But for them to say, “Wow, I got clarity on what my next steps are.”

 

Richard Matthews  

Yeah, that reminds me of a of a quote that was just said the other day by Tim Cook. 

 

Let me see if I can find it on here. 

 

He said, said “If you love the work you do that you’ll never work a day in your life.” 

 

Tim Cook, who’s the head of Apple, said if you love your work, 

 

then you’ll work harder than you ever thought possible. 

 

But the tools will feel light in your hands.

 

Phyllis Ginsberg  

Yeah, I like that. That is exactly. And when I do what I do, you know, 

 

like all the the marketing and promotion and all that. 

 

That’s not as fun although this is fun, because I get to connect with you. And

 

yeah, just having as much fun as I am.

 

And it’s doing the work.

 

Richard Matthews  

is it’s fun, right? It’s interesting. So it’s like, when you sort of fall in love with what you do. 

 

You know, like that quote said, right? It’s you will work hard. 

 

You do work hard. You work long, but the tools feel light in your hand. 

 

That’s not … it’s not a burden. It’s a joy.

 

Phyllis Ginsberg  

Yes, right.

 

That’s what I was able to shift. 

 

Like, just because I’m good at something doesn’t mean I have to do it. 

 

Because I could be good at a lot of things. And that’s not what I aim to do. 

 

And when I went through burnout, I decided 

 

Okay, what is it that I want to do? And I was able to make this shift to decide, 

 

Okay, I’m going to value me. This is my life. 

 

And if I don’t do something for me, when am I ever going to do it? 

 

And why be here if I’m not going to?

 

Richard Matthews  

So the next obvious question, in relation to that is, 

 

How much did that impact the quality of the work 

 

that you actually deliver when you’re working with people? 

 

Like when you’re speaking on stages or doing your group workshops? 

 

Do you think that you were able to connect better 

 

and help people more fully? Because of how you’ve changed?

 

Phyllis Ginsberg  

I think that I definitely bring a different me

 

to my work than I did in the past. 

 

I was great at what I did. But there wasn’t really a me with a personality in the past 

 

before it was like, dress professional look like the courts expert, and all that. 

 

And have the facade like I could be having the worst day but nobody knew it. 

 

Yeah, I like the judges and attorneys. They would all say 

 

“Oh, how wonderful. And you ready for another case? You just finished this one?” 

 

And I’m like, okay, yes, I’ll take it, like girl put them on my list. 

 

And nobody had a clue. Just how bad that I was starting to become in distress 

 

from taking on too much. So yeah, I bring a lightness now to my work that wasn’t there. 

 

I think that because I chose to work with people to make changes where the court people…

 

I was mostly helping them solve problems. 

 

Negotiation, doing mediation, making recommendations to the court, 

 

those had different outcomes. 

 

And now, I wouldn’t even call what I do as therapy because it is like so laser fast. 

 

When I work with somebody in a group or on a workshop call in 10 or 15 minutes, 

 

I can shift something that might be a 10 for them or so stressed out

 

it’s a scale of one to 10 is the highest that it could be. 

 

And I can bring it down to a two or three in like 10 or 15 minutes. 

 

So that’s cool. Yeah, it’s really quick transformation.

 

Richard Matthews  

Yeah, and people will definitely pay for quick transformation. 

 

So that’s got to be a cool thing for bottom line on the business side. 

 

What I talked a little bit about is your common enemy, right? 

 

So if your common enemy is the thing that you fight against. 

 

So if you could, you know, every client that comes to you, or you know, 

 

group workshop, or you know, if they’re listening to you on stage or whatever, 

 

if you could just wave a magic wand and remove something from their life 

 

and allow them to get the transformation that you do. 

 

Would you be able to name that and say what it is?

 

Phyllis Ginsberg  

Ah,

 

well, I want to remove the heaviness 

 

and that I think the reason I choose the right word. 

 

Well, that’s the first word that came to my mind. It is heaviness. 

 

Because we all are stopped in our tracks by something that’s in our way. 

 

And I think for a lot of people that I work with, there’s a heaviness, 

 

they’re carrying something like 

 

What’s weighing you down? 

 

And it could be a financial burden, a health burden. 

 

Maybe he got a challenging child that you have to help through life. 

 

I think that we all have something that weighs us down and keeps us.

 

Richard Matthews  

Yeah, sometimes it could just be the simple responsibilities of life. Right? 

 

Like, yeah, you know, in my case, I’ve got a wife and four children. 

 

And regardless of how much I love them the responsibility of like, 

 

I have to be prepared, you know.

 

Prepared to take care of them. And those kind of things. 

 

Like, that’s never going to change. Right. 

 

But it’s just a thing. 

 

Because you’re a dad and a husband, you have responsibilities.

 

Phyllis Ginsberg  

But I think you’re unique in that you have gone the extra step 

 

to find what you enjoy, where a lot of people I think, 

 

find themselves stuck in I have to do this because I have to support my family 

 

even though I don’t like it. 

 

Richard Matthews  

Yeah, 

 

Phyllis Ginsberg  

I do believe a lot of people and want to be entrepreneurs, authors, 

 

speakers, business owners, that say, 

 

Oh, I wish that I could quit my job and just do this full time. 

 

Yeah, yeah. 

 

Maybe trying to juggle both a full time job or a part time job.

 

Richard Matthews  

So you help them. 

 

You help them and like if you could get in and take off that burden–that saying

 

I wish I could, but I can’t. 

 

Phyllis Ginsberg  

Yeah. 

 

Richard Matthews  

And so that they can move forward and actually do some of those things. 

 

That’s the thing that you would you would help them even remove that. 

 

Whatever is holding them into that I wish I could but I can’t mentality,

 

Phyllis Ginsberg  

Right. To freedom from the survival mode thinking. Into the possibility. 

 

Richard Matthews  

 

 

Phyllis Ginsberg  

Yeah.

 

Richard Matthews  

I don’t know if I mentioned this before we got on the call. 

 

I travel full time with my family. So we’re on the road traveling. 

 

We’re in an RV, and we travel full-time we’ve been doing for two years now. 

 

And one of the things that I hear regularly 

 

as we meet and talk with people is, “Oh, that’s really cool. I wish I could do that.”

 

And I always respond with like, Why don’t you? 

 

And they always respond with I can’t because you know, 

 

fill in whatever the reason why they feel like they can’t. 

 

And sometimes the reality is, they don’t actually want to do the thing that I’m doing. 

 

So that they’re just looking at an idealized life, 

 

and saying they want to do that. But a lot of times they do actually want to 

 

do something very similar. And you know, maybe it’s a job or it’s a kid or home, 

 

you know, their kids are in school or whatever it is 

 

they have all these reasons why they can’t. 

 

And, you know, I’ve always… 

 

I don’t know how to help people through that, like, how do you? 

 

You know, because for me, it’s always been like, 

 

if I want to, I’ll figure out a way to make happen.

 

Phyllis Ginsberg  

Which is a rare breed. Yeah.

 

I seriously think there’s a small percentage of people 

 

that naturally will do that kind of shifting on their own. 

 

And then there’s the rest of us that kind of like 

 

the universe has to bring us to a place where we’re forced.

 

Richard Matthews  

If someone pushes you past the “I can’t.”

 

Phyllis Ginsberg  

yeah, we can get out of our comfort zone 

 

or as I often say, we’re comfortably uncomfortable. 

 

And we’re not willing to go beyond that. Yeah.

 

Richard Matthews  

So you’d want to help push people past that. 

 

So I think it’s really interesting, because I actually think it ties into the next question.

 

Which is your driving force? 

 

So driving force is the other side of that enemy. 

 

It’s the thing that you fight for. 

 

Spider Man fights save New York and you know, 

 

Batman saves Gotham, or Google fights to categorize 

 

all of the world’s information.

 

What is it you say you fight for in your business–in your life now?

 

Phyllis Ginsberg  

Oh, my goodness.

 

I would have to say, for people to have possibilities,

 

Richard Matthews  

Possibilities, that’s good.

 

Phyllis Ginsberg  

And not feel stuck?

 

Richard Matthews  

Yeah, and what I really like about that is, it’s an open-ended type of thinking. 

 

Or it’s not a you know, it’s not that you’re helping people achieve 

 

a specific goal or get to a specific weight or anything like that. 

 

It’s like, you have the possibilities in your life, the choices, right? 

 

It’s almost, right? You’re teaching people to fight for freedom,

 

Phyllis Ginsberg  

It’s not only freedom, it’s also for them to find what is the best thing for them 

 

that they’re aligned with so that they can do what they’re here to do. 

 

They can live the kind of life and have the experiences that are unique to them. 

 

Because I’m not one that’s going to say, I know what’s right for you, 

 

or I know it’s good for you. Or if we just do this, you’re going to have this wonderful life. 

 

I don’t need to go into that hole. I’m going to tell you what to do. 

 

No, we’re going to have things naturally evolve out of you. 

 

Because if each of us have our own gifts and talents, I want those to emerge. 

 

And I want people to discover what they are. 

 

I tell them, this is what you have to do. Or this is all you need to do. 

 

And I don’t have the answer to say, if you followed this diet or if you follow this marketing plan.

 

Richard Matthews  

Yeah. What about my favorite quotes that I think about regularly, 

 

it says that when you’re going to make decisions for what you’re going to do, 

 

like during the day, like the actual tasks that you’re going to do every day is to do 

 

only what you can do. Right? So, you know, thinking of like possibilities, just like, 

 

I think I’ll go back to the thought that people are stuck in that “I can’t” mode. 

 

As a lot of times people are doing things that many people could do, or anyone could do it. 

 

It’s not something that’s uniquely them.

 

And when you sort of help them discover their unique gifts and their powers, 

 

and they start doing things that only they could do, 

 

that’s when they’re sort of freed up and have the possibilities open up for them.

 

Phyllis Ginsberg  

Right. And if people don’t have the opportunity to access 

 

what they’re gifts and talents are and what’s unique to them…

 

then they are going to miss out on that ability to have the kind of life 

 

that I think what a lot of people pick up on is, 

 

I want to feel as free as you come across.

 

Richard Matthews  

Yeah.

 

Phyllis Ginsberg  

Because there’s an energy that comes with this flow of life 

 

that’s not burdened with too much stress and responsibility and overwhelm. 

 

Richard Matthews  

Yeah, and like, it’s something that I had to fight to get to in my life.

 

Fight to get to that place. But, you know, I was actually in the middle. 

 

I started writing some stuff down for my own book, on this process, 

 

How You Get to That Point. 

 

And what I find interesting is, that freedom, right, where we had that energy and whatnot.

 

A lot of what I think it’s coming down to, 

 

and I’m still like working through thinking this through, 

 

is realizing that … I don’t quite know how to say this yet. 

 

But it’s that you have a destination in mind. 

 

But your daily choices on how you get there are pretty open. 

 

You have control over your time, you have control over your financial decisions, 

 

you have control over your location, and you’re content with like what you’re doing now, 

 

you’re going somewhere. You have a destination, right? 

 

And that allows you to enjoy the journey you’re on. 

 

And I don’t know if there’s something about enjoying what you’re doing now 

 

and the journey that you’re taking, and being able to, 

 

even when things don’t go well realize that they’re part of the journey. 

 

And I don’t know that’s, I think, where a lot of lightness and energy comes from 

 

this is just realizing that it’s not about the destination, you’re going to get to eventually I mean, 

 

you should have someplace you’re moving towards. 

 

But it’s really about what you’re doing and experiencing now.

 

Phyllis Ginsberg  

And I think that there’s a few pieces that go with that one.

 

It’s that, you’re accepting what is now you’re dealing with what is 

 

and whether it goes well or not. It’s part of the process. 

 

You also are leaving room open for chance meetings. 

 

I didn’t know, six months ago that I would be having this podcast interview with you. 

 

Right, so I had to leave some something open to say 

 

I know exactly what I’m doing step by step and, 

 

and who’s going to help me get there. 

 

You don’t always know who’s going to help you get where you’re going. 

 

Or that maybe there’s a detour and like, the Univers is, “Oh, we’re going to have 

 

a few…you’re on your way home and get a flat tire and you’re delayed.”

 

Richard Matthews  

It’s delayed. One of the things that’s really interesting about this lifestyle in particular is 

 

how it condenses a lot of those experiences that people have, where they realize,

 

those are like rules about life is that you have to leave open and stuff like that is it’s like, 

 

Everything changes, right. So like this week, I’m in one place; next week, I’m another place.

 

You know, a week after we’ll blow an engine, right? 

 

And you have to figure out how to solve this thing. And I don’t know, it’s just part of that whole…

 

That whole process. It’s like, before in my life – before we started traveling, 

 

I learned a lot of those same things over a larger period of time. 

 

But it’s like traveling has condensed a lot of that learning. 

 

And sort of figuring that like exactly what you just said out.

 

Phyllis Ginsberg  

And I think there’s there’s such a thing as divine timing that this isn’t all as we wish. 

 

There’s a whole however things are orchestrated that if it’s not meant to happen today, 

 

it’s not going to happen today. And if next week’s a better time for it…

 

I just surrender like, Okay, my intuition says next week, 

 

and this week looks good to me. 

 

But I’m gonna go with next week because I don’t argue with intuition.

 

Richard Matthews  

Yeah, yeah. And there’s definitely something to be said for the intuition. 

 

gut feelings that kind of stopped me 

 

and realize maybe I just… this just doesn’t feel right. 

 

And, you know, making the decisions and moving forward on those things. 

 

And like, actually, like we were talking about earlier, 

 

you sort of have to clear out some of the other stuff. So you can hear that.

 

Phyllis Ginsberg  

Right?

 

Richard Matthews  

So you can hear those, hear the intuition. Otherwise, it’s not something that you’ll hear.

 

Phyllis Ginsberg  

And I think, desperate to make something happen that they’re pushing against something 

 

instead of allowing it to flow organically. 

 

See, okay, what’s my next best step? That’s a question I will sometimes ask myself, 

 

I’m sitting here I got all these papers and different things. 

 

Okay. Like, okay, what’s my next best step? 

 

Or what would be a most benefit to look at now? 

 

Take the time to do something like that. 

 

And you just go race from one thing to another. 

 

Where are you in it? 

 

You’re like a machine instead of actually connecting with what you’re doing.

 

Richard Matthews  

Yeah. And then you realize that like that creativity, that divine spark 

 

comes in when you sit down and you ask yourself those questions, right? 

 

When you ask yourself better questions. Like, you know, what can I do here? 

 

Like, what the next step is? I actually I like the way you said that. 

 

Because a lot of people ask themselves, what do I do next? 

 

And what you were saying is, what’s the best next step? 

 

Which is a better question. And when you ask yourself better questions, 

 

you allow room for better answers.

 

Phyllis Ginsberg  

Exactly. And one of the things  that I will often say is that up, 

 

I’ll take someone from having thoughts of stress and worry, 

 

and get them to a place where they can be calm, get clarity, and be creative.

 

Richard Matthews  

Yeah. So that actually brings me to the next thing, which is 

 

talking a little bit about your tools. We talk about the Hero’s Tool Belt, so to speak. 

 

You know, Thor had his big magical hammer, 

 

our neighborhood police officers have their bulletproof vest, 

 

maybe you just use keynote or Evernote. 

 

I had a guy on the podcast few weeks ago who, his magical tool was a big 

 

A3 sheet of paper that he uses to draw things out on, 

 

do you have any specific tools you use either for yourself 

 

or for your clients, and really help you accomplish what you do?

 

Phyllis Ginsberg  

Myself, every day, I will take a sheet of paper, sometimes I’ll do it the night before. 

 

If not the morning of and I will write down. 

 

I’ll take it from my calendar, and I’ll write everything that needs to get done. 

 

When it needs to get done. If I have to drive to my office, what time I’m going to leave, 

 

I have everything where I need to be so I can see gaps of time, 

 

and I can make sure nothing falls through the cracks. 

 

But more importantly, I’m on target. 

 

I know what I’m going to make happen, or where I’m going. 

 

So that I’m not just oh, I don’t have anything going on until three o’clock 

 

or I have a group tonight. So I’ve got most today and you know, 

 

sit around waiting or checking emails or you know, 

 

you can get caught up for hours doing things figuring

 

Richard Matthews  

out doing reactionary stuff, instead of doing stuff that you’re actually driving yourself.

 

Phyllis Ginsberg  

Right. I also add my exercise in there. And just have a sense of what I’m doing. 

 

And then I’m open to well, if something changes, like this morning, 

 

I realized I’m going to call the Home Warranty people because 

 

I have a toilet that the tank is leaking. It’s dripping water on the floor. 

 

And I like okay, that’s gonna change my plans for

 

Richard Matthews  

…move some stuff on the calendar, it’s interesting that you bring that up, 

 

because I think we’re on like Episode 19 or 20 right now. 

 

Here with The Hero Show. And out of those many episodes, 

 

probably a good 25% of the entrepreneurs that we’ve talked to 

 

have mentioned that their most important tool is some form of their calendar for the day. 

 

And how vital that is. And so it’s just about that, you know, that it keeps popping up. 

 

And that, you know, you’re saying the same type of things. 

 

It’s like, you know, when you look at your day, it’s like, 

 

I better plan my day out and know what it is that I’m doing. 

 

And one of the things we were just talking about on like, 

 

look at that and be like that’s rigid, 

 

the last episode we did was people from the outside looking in 

 

and it’s not flexible, and realize that it’s actually it’s freeing, right? 

 

It’s the opposite of what people think it is that 

 

when you actually know what you’re going to be doing. 

 

Next, you’ve removed that mental space where you’re trying to think about, you know, 

 

what I have to do next, and you remove that mental space 

 

where you’re reacting to things, you just know, 

 

“Hey, this is getting taken care of. This is what’s going on.” 

 

And it allows you to be more present in every space. 

 

So even when you’ve got the time for your family later, 

 

you’re not thinking about all the things that you you know, 

 

you could have or should have been doing, 

 

because you’ve got it all taken care of, 

 

it’s all down on the paper or on the calendar, 

 

whatever your version of that is,

 

Phyllis Ginsberg  

it is so good for your brain, to put something on paper 

 

and not just focus on here, or even have it in your phone. 

 

I don’t know, there’s a lot of people that have just switched to the phone. 

 

And if that works for you, great. But I love having it on paper, 

 

being able to look at it, make little notes, cross things off when I’m done. 

 

It’s like a roadmap you might get in your trailer and just drive because that’s what you do. 

 

But I bet you have a map where you’re going to the next place up every day, 

 

and you don’t have a map of what you’re going to do, then by default, 

 

we are creatures of habit. And we’re going to do the same thing every day 

 

unless we’re plan it differently.

 

Richard Matthews  

Yeah. And it’s interesting too, because like, you know, 

 

if we use my travel as an analogy, one of the things that I’ve noticed is 

 

you can’t – for daily things, you can’t plan too far in the future. Right? 

 

Because there’s too many things that happen that change the trajectory. 

 

It’s like we have long term, we have like a goal in mind. 

 

Like this summer, we’re planning on going up the coast. 

 

But like as far as detailed plans, we’ve only got the next few weeks planned out in detail. 

 

Because beyond that, it’s almost impossible to do. 

 

And I’ve noticed the same thing is true in business. 

 

Your plan for today needs to be a lot more detailed than your plan for this month, 

 

which needs to be a lot more detailed than your plan for this quarter. Right. 

 

And it’s like, hey, what I plan on doing this year is 

 

I want to hit I want to hit you know, a certain income level. 

 

And the questions you ask yourself on a daily basis are like, you know, 

 

are these things that I’m doing today, all the little things that I put on my calendar, 

 

are they driving towards that goal or away from the big goal? 

 

But that big goal is like it’s not a big detailed, like, here’s all the things I’m going to do 

 

or every day for the next 365 days to make that happen. 

 

It’s like on a daily basis, you’re thinking through the little things that drive to the larger goal.

 

Phyllis Ginsberg  

One of my mentors says, you write your long-term goals or your goals in pen, 

 

and you write your action steps in pencil.

 

Richard Matthews  

So you can embrace them. Right? 

 

Or I’ve heard that you write them, you write your long ones in stone, 

 

and you write your other ones in the sand.

 

Phyllis Ginsberg  

Yes.

 

Richard Matthews  

So cuz half the time you know, the ocean waves are gonna come up 

 

and wash them out and you gotta try again.

 

Phyllis Ginsberg  

And I have come to learn that If I don’t overbook 

 

and overthink things and think I know and force things to happen 

 

or make them happen my way. If I take a step back, 

 

oftentimes they will happen in ways so much better 

 

and more effective and more rewarding than I could have ever seen myself.

 

Richard Matthews  

Absolutely.

 

   

 

transition a little bit here talk about your own personal heroes. 

 

So ,in our in our theme here, Frodo had Gandalf. 

 

Luke had Obi-Wan. 

 

Robert Kiyosaki had his rich dad. Who were some of your heroes? 

 

Were they real-life mentors? Were they authors, peers, 

 

who were maybe a couple years ahead of you? 

 

And how important were they to what you’ve accomplished so far in your life in your business?

 

Phyllis Ginsberg  

I have to say that the author that I followed,

 

probably

 

know from the time I was like 19 was Wayne Dyer. If my Wayne Dyer,

 

Richard Matthews  

I’m not what is he? What is he known for?

 

Phyllis Ginsberg  

Okay, so he was considered like the father of personal growth. 

 

And back in, I think it must have been like 1975 or 1976…

 

He came out with a book called Your Erroneous Zones. 

 

And I remember seeing this book on my mom’s bookshelf after she died.

 

And it had to do with thinking.

 

And he just had a way. He was a psychologist, but he had a way of looking at the world. 

 

And like, for example, he’d say, if somebody said, 

 

I wish I could have done that different or that I would have been here and stood there. 

 

And he would say, “Well, you can’t ever go back and do that. 

 

So why would you even say something like that?” 

 

Like that thought wouldn’t even enter his mind to go backwards 

 

to do that wasn’t even possible. And over the years, 

 

he developed and had, like spiritual awakenings 

 

and was connected to the guidance and intuition. 

 

He wrote, I don’t know, like 30 books, it was a tremendous

 

life of inspiration to read about.

 

He had, I think, eight or nine children. 

 

So he wrote books on parenting and personal development, personal growth.

 

Richard Matthews  

How did he impact your business?

 

Phyllis Ginsberg  

Right, so how he impacted me…

 

and this always stuck with me, as he said,

 

It’s gonna be ordinary people that make the biggest changes in our world. 

 

And that stuck with me, it wasn’t going to be the government. 

 

It’s not the government that makes huge shifts, its people. 

 

And one person starts a movement and inspires people. 

 

And now we see that we have social media and all these platforms, 

 

and one person truly can make a huge difference.

 

Richard Matthews  

Absolutely.

 

Phyllis Ginsberg  

And I think we all are here with that potential.

 

Richard Matthews  

Yeah. And I tell I tell people, one of my favorite quotes is, 

 

I can’t remember the guy’s name for the life of me at the moment. 

 

But it’s, you’ve got to find a way to go out and find what makes you come alive. Right? 

 

And go do that, because this world needs more people who have come alive. 

 

Yeah. And especially in today’s world, with how connected we are, 

 

and how big of a voice people can have. 

 

It’s finding those things that make you come alive, 

 

really give you that ability to make a huge difference.

 

Phyllis Ginsberg  

I agree. And there’s a lot of people that will, and past generations, for sure. 

 

They relied on the government, they relied on their doctors, 

 

anybody who had education who had authority was seen as the expert. 

 

Those were the people they relied on. 

 

And it’s a sad state of affairs that we’re in now I’m in an almost every area of life, 

 

where if you don’t look after yourself, 

 

really no one is there to do that in a really meaningful way.

 

Richard Matthews  

Yeah, and it’s just, it’s the reality of life, 

 

that self interest is what we all operate out of our own self interest. 

 

And we start putting things together that are, you know, 

 

if it’s good for your self interest on this podcast, for me, it’s good. 

 

And for my self interest to have you on this podcast, 

 

we end up with a mutually beneficial growth. 

 

And like, that’s the way our economy and our world works is off of, 

 

you know, being actually, you know, advocating for ourselves, 

 

and realize that the people around us are advocating for themselves 

 

and how we can come together and have, you know, 

 

Win-Win situations and everything that we’re doing, whether that’s your health, 

 

your relationships, you’re raising your children, 

 

is how do you make it a win across the board for everyone? 

 

And I think that’s the, you know, that’s how we should run run the world anyways.

 

Phyllis Ginsberg  

That’s exactly what I like to say, it should be a win win.

 

Richard Matthews  

Yeah. Cool. So I want to bring it home a little bit. 

 

And this is we talked about guiding principles 

 

and guiding principles are basically the top one or two, 

 

maybe principles or actions that you use regularly contribute to contribute to your success. 

 

And, you know, maybe it’s something that you wish you knew 

 

at the beginning of your hero’s journey, right? 

 

What are some of those things that you could pass on?

 

Phyllis Ginsberg  

Oh,

 

well, more recently, I think at the beginning of the year, 

 

I had this insight that I just have to show up, 

 

and I can’t get it wrong. Which meant that I had to trust myself, 

 

I had to, you don’t like to take this chance of showing up more, getting out. 

 

Doing things that you know, it’s more comfortable to just stay home, 

 

go to work, be at the office. 

 

But that’s not going to get my message out there to help the people that I know. 

 

I’m here to help. And to share my gifts and talents with a broader audience. 

 

There’s only so many people I can see in a day. 

 

Yeah, if they don’t, you know, if other people don’t know I exist, and

 

Richard Matthews  

it’s a really powerful actually, because one of the things that I’ve discovered

 

in working with clients all over the country and all over the world now is that 

 

the people who succeed the most who have the biggest impact 

 

and make the most money and impact most people’s lives 

 

are not the ones who wait or try to do it right. 

 

They’re the ones who get out there and just do something. 

 

They, as you put it, they show up. 

 

And they show up consistently. 

 

And they show up again and again and again and again. 

 

And when you show up over and over again, that is more powerful than doing anything once. 

 

All the way. So like having the perfect marketing plan or having the perfect website 

 

or having the perfect podcast guests schedule 

 

or having the perfect whatever it is you’re doing or your book 

 

like, it’s the whole concept that “done is better than perfect.” 

 

Yes, yeah. One of my good friends now in a mastermind that I’m in,

 

she tells me all the time that perfect is the lowest standard you can hold yourself to.

 

Phyllis Ginsberg  

Yeah, I actually write about that in my books, 

 

it is perfectionism that creates stress and overwhelm, 

 

and you can end up putting in so much time 

 

that you resent what you’ve put together, and then trying to deliver that. Yeah, yeah.

 

Richard Matthews  

Yeah. And what’s interesting is that, 

 

I’ve actually seen this happen. It is that someone like for, 

 

like email marketing, for instance, someone who comes out and puts an email out every day, 

 

to their audience of people that’s terrible

 

will have a bigger impact and bigger influence th

 

an the person who has who takes a long time and builds like the perfect, you know, 

 

email automation to the perfect follow up sequence or the perfect story to go with. 

 

And, you know, it’s, I don’t know, it’s just that this idea that showing up is more important

 

than showing up right? 

 

Phyllis Ginsberg  

Right, showing up real is more important than showing up as the expert. Yeah. 

 

Even though we want to be in our expertise, 

 

but we’re really in our gifts and talents and being real. 

 

Being this facade, facade, like I know what’s best for you, 

 

and I’ve got it all together,

 

Richard Matthews  

I think we’re gonna have to coin a phrase, 

 

we’re going to say showing up real is more important than showing up right.

 

Phyllis Ginsberg  

I like that.

 

Richard Matthews  

Because that’s really it, right? 

 

You know, people who show up, and they just are their authentic selves are… 

 

And I said, and I’m using the phrase show up broadly to mean anything from like 

 

getting your marketing done, to writing your book to talking to your clients, 

 

you know, show up. Show up and be you. 

 

And if you have a problem, and you don’t know who you are, 

 

maybe they need to call you in and spend some time in one of your group coaching classes.

 

Phyllis Ginsberg  

That is the most fun that I have is 

 

helping people discover themselves 

 

get out of their own way so that they can be 

 

congruent with their goals, their thoughts, their feelings and their actions.

 

Richard Matthews  

And what’s interesting is, I think that people will have an easier time showing up, 

 

they know who they are. And a lot of times, perfectionism, 

 

or things like that, where you’re having a hard time showing up 

 

is just a mask we’re putting on not knowing who we are.

 

Phyllis Ginsberg  

And it’s hard to know who we are when we’re protecting ourselves 

 

from fear of judgement and expectations. 

 

And people that say you should do this. And you should do that. 

 

And like, a lot of people get confused, 

 

and they don’t know what to do or who they are, 

 

where they’re going. And if it’s a real struggle, 

 

and I think people struggle, then they give up, which is really sad. Yeah.

 

Richard Matthews  

One of my past mentors said you shouldn’t, you shouldn’t let people shoot on you.

 

Phyllis Ginsberg  

Exactly.

 

Richard Matthews  

Which I thought was funny. So last thing I do on this show every time is 

 

–we do something that I call The Hero Challenge. 

 

And The Hero Challenge is pretty simple. It’s basically just …

 

Who do you know, that you think has a cool story? 

 

Who would you introduce to us on the show and bring them on? 

 

And who are they? And why do you think they would be 

 

a good story to share here on the hero show?

 

Phyllis Ginsberg  

Oh, my gosh.

 

I’m gonna have to think … search in the archives.

 

Do you know I’m drawing a blank?

 

Richard Matthews  

Too many things. Do you have anyone in your business network or fellow authors, 

 

that are you know, or friends, people who are running businesses  

 

in your network that you think of? have got a cool story to share?

 

Phyllis Ginsberg  

Actually, I think the reason why I wasn’t coming up with one is because I have two. Okay,

 

Richard Matthews  

Yeah, pick one of them. 

 

Phyllis Ginsberg  

So my speaker-mentor. She… without her, I definitely wouldn’t be where I am.

 

Because I didn’t have any training and speaking, or a voice. 

 

And nothing was really about me as a therapist or in my life, 

 

because like everything was about everybody else. 

 

So working with her, and she saw the potential in me 

 

and could bring it out. So she would be a great one. 

 

Julia Glyde.

 

Richard Matthews  

Julia Glyde. And she teaches people how to sort of 

 

get in touch with their voice and become professional speakers.

 

Phyllis Ginsberg  

She does speaker training, how to do videos. 

 

Okay, video training. And she’s an amazing business coach.

 

Richard Matthews  

That’s awesome. Yeah. So we’ll connect her later and see if 

 

we can … see how to invite her onto the show. 

 

That’d be cool. So last thing is basically this, you know, 

 

thank you so much for coming on the show. 

 

Phyllis, I really enjoyed having you on. 

 

Where can people go if they want to either pick up a copy of one of your books? 

 

Or if they’re interested in learning about your group programs that you teach? 

 

If they’re feeling stuck now? Where can they go to find out about what it is that you offer? 

 

And more importantly, who would be the ideal type of person to reach out to you 

 

if they are interested in either picking up your books or going through one of your programs?

 

Phyllis Ginsberg  

Yeah, well, I have to say first, thanks, 

 

this has been a fun conversation to have with you. 

 

And I like your superhero superpowers thing.

 

Richard Matthews  

It’s been fun.

 

Phyllis Ginsberg  

Yeah. So my books are available anywhere books are sold. 

 

So if you go into a bookstore, if they don’t have it, you can ask for it. 

 

Or you can get it on Amazon, I have two books:

 

Brain Makeover

 

Tired and Hungry No More

 

Richard Matthews  

I notice it’s there in the background. If you could point it out a little bit there.

 

Phyllis Ginsberg  

And then my website would be a great place, if you want to connect with me 

 

and see more of what I’m about and look for my events. 

 

And the website is PhyllisGinsburg.com. 

 

And to answer who is my ideal, who might be ideal to benefit 

 

from what I have to offer would be anyone who feels like 

 

they are stressed, anxious, worried to have those fearful survival thoughts going on 

 

that are getting in the way of your health, your business, your relationships, 

 

finances, parenting, anything where you feel you like to grow into this, 

 

I want this, but I’m having these thoughts. How do I make it happen?

 

Richard Matthews  

Absolutely. So if you’re listening to this, and you connect with sort of felicitous thinking 

 

and you think that maybe you’re stuck, or you’ve been in that place, 

 

I know I’ve been there before where you’re thinking in terms of survival 

 

instead of what you say possibility thinking. 

 

Yes, instead of possibilities. Then I want you to take the time 

 

to reach out to Phyllis I’ll spell the website for you here 

 

www.Phyllis 

 

P H Y L L I S 

 

Ginsburg 

 

G I N S B U R G.com 

 

you can find what you said your workshops are there, 

 

your books would be available there or on Amazon 

 

and take the time to reach out to her 

 

obviously, she knows what she’s talking about. 

 

She’s got 30 years of experience, which is, you know, 

 

I barely have that much experience with life. 

 

So obviously, you know, thinking about, 

 

about helping people through these things, 

 

and I really appreciate you coming on the show and talking with us through 

 

some of the stuff. And, again,

 

thanks for coming on. 

 

Phyllis Ginsberg  

Yeah, thanks for having me, Richard.

 

Richard Matthews  

Absolutely.