Episode 024 – Sue Fennessey

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #024 with Sue Fennessey – Disrupting the Marketplace–Bringing People to the Heart of the Economic Equation

Sue is a self-confessed data nerd, who previously founded Standard Media Index (SMI) in 2008, bringing transparency into the Global ad market. Today, Sue is the founder and CEO of WeAre8–a social media marketplace that enables brands to sponsor people directly, transforming their relationships with customers at scale.

Here’s just a taste of what we talked about today:

  • Value Equation as the reason behind WeAre8.
  • Running alongside the major platforms to give people a voice and a stake at the economics.
  • Microtargeting sponsorships.
  • The people is your largest and most powerful channel.
  • The impact of social media on our democracy.
  • Putting people around you that challenge what you are doing.
  • Constantly ask questions instead of constantly talking.
  • Realizing that the market is constantly changing so fast and that you don’t really know anything.
  • Using old technology to enhance human connection.

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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