Episode 024 – Sue Fennessey

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 024 with Sue Fennessey – Disrupting the Marketplace–Bringing People to the Heart of the Economic Equation

Sue is a self-confessed data nerd, who previously founded Standard Media Index (SMI) in 2008, bringing transparency into the Global ad market. Today, Sue is the founder and CEO of WeAre8–a social media marketplace that enables brands to sponsor people directly, transforming their relationships with customers at scale.

Here’s just a taste of what we talked about today:

  • Value Equation as the reason behind WeAre8.
  • Running alongside the major platforms to give people a voice and a stake at the economics.
  • Microtargeting sponsorships.
  • The people is your largest and most powerful channel.
  • The impact of social media on our democracy.
  • Putting people around you that challenge what you are doing.
  • Constantly ask questions instead of constantly talking.
  • Realizing that the market is constantly changing so fast and that you don’t really know anything.
  • Using old technology to enhance human connection.

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Richard Matthews

Would You Like To Have A Content Marketing Machine Like “The HERO Show” For Your Business?

The HERO Show is produced and managed by PushButtonPodcasts a done-for-you service that will help get your show out every single week without you lifting a finger after you’ve pushed that “stop record” button.

They handle everything else: uploading, editing, transcribing, writing, research, graphics, publication, & promotion.

All done by real humans who know, understand, and care about YOUR brand… almost as much as you do.

Empowered by our their proprietary technology their team will let you get back to doing what you love while we they handle the rest.

Check out PushButtonPodcasts.com/hero for 10% off the lifetime of your service with them and see the power of having an audio and video podcast growing and driving awareness,  attention, & authority in your niche without you having to life more a finger to push that “stop record” button.

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