Episode 022 – Jonny Cooper

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #022 with Jonny Cooper – Conversation-Based Marketing. More Clients. Zero Paid Ads.

Jonny Cooper is a British entrepreneur, piano player, international racing driver, and business coach. He’s the founder of JonnyHatesMarketing.com, where he helps coaches, trainers, and therapists find more of their ideal clients, more easily.

Here’s just a taste of what we talked about today:

  • What is Conversation-Based Marketing?
  • Hustling for gigs as a professional musician to starting a business.
  • Lessons learned after exiting a 10.2M company.
  • Training with and learning from successful business coaches
  • Creating absolute clarity and simplicity in progress, success, and business systems.
  • Regarding money as a barometer of your impact.
  • Being overwhelmed can drive procrastination.
  • The importance of hiring a coach.
  • Jonny’s mission in the coaching universe.
  • A Quid is to Pound as Buck is to Dollar.
  • You cannot help everybody. You must focus on one group of people.
  • Attract more people by speaking to one.

Recommended tools:

The HERO Challenge

Today on the show Jonny challenged Steve Blampied to be a guest on The HERO Show. Jonny thinks that Steve is a fantastic interview because he is a Mind Fixer and he does incredible things with hypnotherapy and mind hacks.

How To Stay Connected With Jonny

Want to stay connected with Jonny? Please check out their social profiles below.

 

Also, Jonny mentioned “This Is Marketing” by Seth Godin on the show. You can find that here: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830

 

Call To Adventure

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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Listener Comments

1 Comment

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