The HERO Show Podcast

Changing The Narritive

We Tell The Stories of CEOs & Founders As If They Were Comic Book Super Heros

Hi, I'm Richard Matthews, Host of the HERO Show. Join us as we work to shift the silly cultural narrative that entrepreneurs are villains, and are instead HEROpreneurs working to better our world.

The HERO Show Logo. Changing The Cultural Narrative

Episode 248 – Kate DiLeo

Do you struggle turning your expertise into compelling messages? My guest on The Hero Show, brand architect Kate DiLeo, shares her framework to help you craft an effective brand story. Learn Kate’s “The Brand Trifecta” method to clearly communicate what you do, how you solve problems, and why you’re different—so you magnetically attract ideal prospects.

Kate explains why leading with story can overwhelm buyers and shares actionable strategies to get prospects to opt-in for more. Whether you need to create an elevator pitch or rewrite your website copy, this conversation provides practical tips to turn your message into revenue. Don’t miss out!

Episode 247 – Vince Shorb

In this episode of The Hero Show, we dive into the world of financial empowerment with our guest, Vince Shorb. Vince is a passionate advocate for empowering communities financially through local educators. We discuss the importance of financial education, how it can transform lives, and the role of local educators in making a difference.

Join us as we explore practical strategies and inspiring stories that will leave you feeling motivated to take control of your financial future. Tune in now to learn how you can make a positive impact in your community and achieve financial success.

Episode 246 – Adele Gambardella and Chip Massey

On this episode of The Hero Show, what can business leaders learn from FBI hostage negotiators? My expert guests explain.

Adele Gambardella and Chip Massey founded The Convincing Company to train Fortune 500 leaders in crisis communication and next-level persuasion. Chip draws from 22 years with the FBI and Adele fuses advertising psychology into interactive pieces of training.

Tune in to The Hero Show to discover advanced communication strategies such as “forensic listening” that transform failure into breakthrough success during catastrophes.

Episode 245 – Courtney Addy

In this episode of The Hero Show, we have an incredible story of courage and determination. Courtney Addy, a young woman torn between her passion for entrepreneurship and her love for farming, shares her inspiring journey. Join us as we explore how Courtney navigated the challenges of being caught between the corporate world and the call of the land.

Discover how she embraced her true calling and found fulfillment in a life that combines her business acumen with her love for calving cows. Don’t miss this captivating episode of The Hero Show!

Episode 244 – Andy Neary

On this episode of The Hero Show, we dive into the world of insurance sales and how modern marketing strategies can unlock success in this industry. Join me as I chat with Andy Neary, a seasoned insurance sales expert who shares valuable insights on leveraging digital platforms, building a personal brand, and connecting with potential clients in today’s digital age.

Whether you’re an insurance professional or simply interested in learning about effective marketing techniques, this episode is packed with actionable tips and strategies that can help you take your sales game to the next level. Tune in now to unlock the secrets of success in insurance sales through modern marketing!

Episode 243 – Abdel Shafik

On this episode of The Hero Show, we dive into the world of cold emailing with our guest, Abdel Shafik. We discuss the ins and outs of this powerful communication tool and how to effectively navigate the challenges that come with it. Whether you’re a business owner, entrepreneur, or just looking to improve your outreach strategies, this episode is packed with valuable insights and practical tips.

Tune in to learn how to craft compelling cold emails, build genuine connections, and ultimately boost your success in the digital age. Don’t miss out on this enlightening conversation!

Episode 242 – Thomas Ryan

On this episode of The Hero Show, we dive into the world of AI sales automation with our guest, Thomas Ryan. Discover how AI technology can boost efficiency and streamline your sales process. From lead generation to customer engagement, Thomas shares valuable insights and strategies to help you supercharge your sales efforts.

If you’re looking to take your sales game to the next level, this episode is a must-listen. Tune in now and unlock the power of AI sales automation!

Episode 241 – Robb Fahrion

On this episode of The Hero Show, I sat down with Robb Fahrion, co-founder and a partner of Flying V Group, to discuss his expertise in cross-channel marketing strategies that deliver real results. Robb shares how he overcame a need for excessive control as his agency grew and now leads with trust in his team. Operating with honesty and integrity are core principles for him.

Tune in to hear more on Robb’s approach to omnichannel digital marketing, how he scaled his agency, and his guiding focus on ROI paired with transparency.

Episode 240 – Tony Everett

On this episode of The Hero Show, I sit down with Tony Everett, the founder of My Personal Best Coaching. Tony shares his journey of helping individuals discover their purpose, ignite their passion, and unlock their limitless potential. We discuss the importance of curiosity and how it can lead to personal growth and transformation.

If you’re feeling lost or lacking direction in your life or career, this episode is for you. Tune in to learn how to tap into your curiosity and find your true purpose.

Episode 239 – Caitlin Doemner

On this episode of The Hero Show, we dive into the inspiring journey of Caitlin Doemner. Join us as we explore how Caitlin went from hating sales to becoming a successful entrepreneur, and how she overcame emotional suffering along the way.

Discover the strategies and mindset shifts that helped Caitlin transform her life and find true fulfillment. If you’re looking for motivation and practical advice to overcome your own challenges, this episode is a must-listen. Tune in now and be inspired by Caitlin’s heroic journey.

Episode 238 – Andrew Aebersold

Is it possible to reinvent yourself…even after 20 years?

When I started chatting with Andrew Aebersold, I realized he’s a rare breed of entrepreneur. After two decades running his digital marketing agency Mediaura, he’s still adapting to new technologies and focusing on where he can best help people.

In our wide-ranging discussion on The Hero Show, Andrew shared how he got his start in the early Internet days accidentally…and ended up finding meaningful work improving behavioral healthcare marketing. I enjoyed exploring his unique skills for “translating” complex tech into plain language so clients fully understand solutions.

We also touched on why integrity guides so many of his business decisions, even when it means walking away from revenue. I think you’ll be inspired by his lifelong commitment to mastery and ethics.

If you want to hear how a nimble mindset keeps this digital hero at the top of his game, don’t miss my revealing interview with Andrew Aebersold!

Episode 237 – Lance Powell

Join me on The Hero Show for an inspiring chat with Lance Powell, a former latchkey kid turned executive and entrepreneur. Lance shares his journey of overcoming barriers and now guides professionals through his transformative personal growth system, Tula.

Discover the keys to self-mastery, including mindset, mindfulness, and embracing failures. Break free from mental blocks and unleash the hero within!