My Story

"Your Kids Are Gonna Have A HERO. It Had Damn Well Better Be You"


Below is a collection of documents that have helped my clients double, triple, or even quadruple their businesses over the Last 12 Months.

From The Desk of Richard Matthews

January 2019


My Name is Richard Matthews and I am a Business Growth Coach. Over the last several years I have been helping people to grow their local and online businesses to levels they only dreamed of before.

So... Why do I do what I do?

Well, when I first started out in business I had a ton of struggles. First off I couldn’t land clients regularly and when a miracle happened and I did, I didn’t like them! Mostly because we weren't aligned because I didn't know how to attract the right types of clients. Then to top it all off they didn’t pay me well because I didn't know how to charge for my products or services.

All of this led me to have absolutely no insight into what I'd be making on a month to month basis and left me constantly worrying about my finances and how I'd take care of my family.

What I really wanted to do was achieve location & time independence, so I could dictate where I work and how long I would doing it. Mostly because I want to be able to spend more time playing with, exploring with, and educating my kids - without the ever-present distractions of being broke and having to work all the time.

I had a few obstacles in my way, though.

To start will, there were my own knowledge gaps. I didn't know what I didn't know. Things like how to build automation campaigns, track my efforts, or how to build the assets I needed - just to name a few.

Then there were my finances... because I wasn't charging enough for my goods or services, I  didn’t have the money to put into proper advertising and marketing, which keeps a vicious cycle going.

Then I didn’t have the time to put towards building real marketing assets because I was always chasing the next client or next sale.

Finally, there were all the tools. There were lots of them. They were expensive. They were complex. I had to learn how to use them and tie them all together.

However, despite all of these obstacles, I did finally figure everything out. In just the last year I have helped one client generate over 3,500 leads and turn that into 25 million in sales. I helped another client sell more than $172K in products online in 6 months (more than double their previous calendar year). And I helped a third client increase revenues by 1,000% and profits by 300% in the same time period.

Not to mention the fact that I've built several of my own physical product brands online that are selling well and started an information selling business as well.

I was able to do all of this for myself and for my clients by learning a few key things.

Namely how to build "Customer Value Optimization" funnels. These include Lead Magnets, Trip Wires, Core Offers, Profit Maximizers, & Return Paths.

Then taking all of that and building them into "living" automated campaigns that give each and every prospect a unique marketing experience based on the actions they take in my system.

Then tracking everything I do so I know what's working and what isn't so I can drive traffic at a profit and basically sell whatever I want.

I've had a little help along the way. I wouldn't be here at all if it weren't for my running partner Zach Hammer. He's a friend and business partner who has been with me every step of the way, learning, leading, and sometimes kicking me in the ass to get stuff done.

I've had some great teachers. Like Ben Adkins, Ryan Diess, Ben Cummings, Frank Kern, Perry Belcher, & Jason Fladlein. I highly recommend that read, consume, & implement everything these guys teach.

And I finally figured out some key tools that let me run everything in my business and in my client's businesses. Those tools are WordPress, Beaver Builder, Click Funnels, Stripe, & Active Campaign.

So, I'm here today and I understand how to grow businesses both online and offline very well and I wanted to do my best to help you do the same. I've written a few powerful articles and put together a few video tutorials below to help you do just that.

In this first article, I want to show you how you can immediately recapture 20-30% of revenues you may be leaving on the table in your business. This article is geared towards businesses who generate phone leads (but even if you are online only you can benefit because you should add the phone to your strategies). Click here to read the article.

The second piece of content I have for you is actually a video tutorial... well actually it's a little more than that. It's more like a mini master class. It's 2 hours of pure hard-hitting content that you can start implementing in your business today. If you do just 1/2 of what I teach in this master class you could very easily double your business in the next 12 months. Click here to register for this free course.

I think you're really going to be able to take the information in those articles and blow it out of the water just like my other amazing clients have this year.

Richard Matthews
Sales Funnel Alchemist

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