You may not know it, but just like Robert Parr from The Incredibles... you are a SUPER. You have skills, abilities, and most importantly perspective that can help solve this world's problems. You can slay the villains in your clients world. You can make an impact. The first step to building a HEROic brand is to acknowledge this and then use it to build your brand fundamentals. This will help you pinpoint your tribe and create a profitable brand that actually helps people.
Want to get a taste? Check out my free YouTube Series on Acknowledging Your Effect.