Episode 086 Part 2 – EurekaFresh
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #86 with EurekaFresh – The Business Behind Video Game Streaming and Content Creation Part 2
EurekaFresh is a professional YouTube video game streamer on TwitchTV. His brand aims to create and provide a safe and positive virtual environment to hang out for people, where they can have a sense of community, provide support, hang out, and make friends. Reversing the toxicity and negativity on online gaming platforms.
Here’s just a taste of what we talked about today:
- EurekaFresh shares some of the tools he uses to stream online. Find out what they are.
- Richard also sports some of his cool tools for The Hero Show. Check out his fave gadget.
- EurekaFresh explains about “controlling the awkwardness.”
- Why you should be the best version of you, and how to be the best version of yourself.
- What is the common struggle for online streamers, according to EurekaFresh.
- The secret sauce to brand development and online growth.
- High-level PC – a basic tool for online streamers built not only to play the games but also to stream. Some professional streamers have two PCs. One for playing and another for streaming.
- Console – that allows basic-level streaming.
- AT2020 – EurekaFresh uses this brand of microphone. A good microphone is a must-have for streamers.
- Sonny a6500 – Richard sports this very nice camera.
- Logitech C615 – a basic low-priced webcam used for streaming.
- Stream Deck from Elgato – used to switch camera feeds live.
- OBS (Open Broadcaster Software) – a suggested platform to allow for video recording and streaming
- XSplit – another suggested program for recording and streaming.
- Sloane – a command-line interface.
The HERO Challenge
Today on the show, EurekaFresh challenged Ashoriart or Ashlyn to be a guest on The HERO Show. EurekaFresh thinks that Ashlyn is a fantastic interview because she is an excellent artist who deserves to have a break in the spotlight. She has worked on EurekaFresh’s emos and T-shirt designs.
How To Stay Connected With EurekaFresh
Want to stay connected with EurekaFresh? Please check out their social profiles below.
With that… let’s get to listening to the episode…
Eureka Fresh 0:00
I guess one of the things that I was most unaware of when I very very first started was just the absolute amount of work that really genuinely goes into brand Development and Community and growing in the growth online. Everybody, you look at online success, man, you see people with hundreds of thousands of views, hundreds of thousands of likes, and you’re like, what is that secret sauce that they are putting in their content ’cause I don’t understand what it is. But once you start really looking into it and its consistency is the number one most important thing I believe to be the biggest part about it.
Richard Matthews 0:51
So I want to talk a little bit about something more practical. So, I have a section of our show called the Hero’s Toolbox, maybe you got a big magical hammer like Thor or a bulletproof vest, like your neighborhood police officer. So specifically, this is more about like the tools that lets you do what you do. So I think what would be interesting for my audience is like, what does it actually take to get online and stream something like outside of the business stuff? Just like physically? What do you have to have to make that happen, to actually get online and actually stream a video game?
Eureka Fresh 2:24
Sure. So very, very basic level, pretty much to get online and start streaming, like a lot of is say you only have a console. If you have a PlayStation, you can stream, you can go and you can hit stream. You don’t even have to have a microphone. You don’t have to have a webcam. You can just hit stream. So very, very base level. You need a PC. You need a console of some sort that allows for that streaming. However, if you want to say- if there’s an audience out there that’s listening that wants to actually get into like maybe doing it a little bit more professionally. There are a ton of different areas that you need to start focusing in. Number one thing is obviously you need a strong PC to be able to play the games the that at a high at a high like a visual standard like visual quality, visual quality needs to be up so you need to have a PC that is that is built to not only stream the game or play the games but also be able to stream it a lot of streamers a lot of the like big time professional streamers will have two PC’s one will be dedicated for playing the game. One will be dedicated for streaming, and personally I don’t need that quite yet and we only operate on a one PC standard. But there are definitely a lot of streamers that do a dual PC setup. So you need that. I think that the number one most important thing that you can have as any sort of entertainment is good microphones. You need to have it.
Richard Matthews 4:22
I’ve got my lapel mic now that we’re using for the show.
Eureka Fresh 4:25
Absolutely. I like the lapel mic for sure. And, I think that for me personally, whenever I listen to any sort of audio format, or I go into anybody’s streams, that’s always probably my number. One thing that I focus on is, how is the audio quality to it? I want to listen to something that’s clear. And so having a good microphone setup we operate with Audio Technica AT2020. It’s a really, really good hundred dollar microphone that people can get. And then, you can operate your stream with or without a webcam. There are plenty of streamers out there that do a no cam stream. However, I think that having a camera in front of you adds to a lot of that connection with your audience.
Richard Matthews 5:18
Especially if you’re trying to build that brand connection that you’re talking about.
Eureka Fresh 5:22
Like for me, I have to have the camera on. Because otherwise people are gonna watch me like running into walls and stuff and nobody wants to watch that. So I have to have a camera on our channel. I have four cameras set up at any given time. So I have this forward facing cam. I have a back cam that is over my shoulder. I have a secondary cam for when we do live DJ sets. And then I have another camera that points down as an action cam on my DJ equipment, like your mouse and keyboard and that kind of stuff.
Richard Matthews 5:59
Fancy. I’ve just got the one camera we do have a nice camera here. This is a Sony A 6500 that I’ve got wired up as a webcam.
Eureka Fresh 6:07
Wow, that’s amazing that that’s going to be that’s – I’m so jealous, right now. That’s the – which one?
Richard Matthews 6:16
The 6500 and we use a thing called the cam link 4k that you just take the HDMI feed out of the camera and stick it in as a USB and it pops up as a webcam and looks really good, obviously. I mean, you can see the –
Eureka Fresh 6:31
Those Sony cameras – that’s like my next investment into the stream –
Richard Matthews 6:38
I just happen to have one because I’m a photographer. So, I was like if I’ve got the camera, I might as well use it for my channel, right?
Eureka Fresh 6:43
You might as well use it 1000 per se and dude, the A those Sony cameras are so nice. That’s what I want. I want that and I want that one very, very, very badly. Right now, we’re working off of just a pure check system right now we have four Logitech different cams. We have the $30 webcam, but the Logitech C 615 is a $30 webcam and I stand behind that camera. It is such a good low price quality camera. I think that a lot of people if they’re getting into streaming, a lot of people will get the 920 series.
Richard Matthews 7:29
I have one of those too.
Eureka Fresh 7:31
And those are around like $100, but I genuinely feel that the $30 C615. It’s older but man, it has the exact same quality. It’s so nice for $30.
Richard Matthews 7:44
It cracks me up too because I have the Logitech C 920 or whatever it is, and it’s like a $100 thing and it’s pretty good. It’s like 80% there as far as the quality difference between the Sony that I’m using and that one but the Sony is a 1500 dollar camera. Got a 400 or $800 lens attached to it, and then it’s plugged into a $300 little device that switches the HDMI into USB. I’m like so we’re talking like 23 or 2400 just to get this picture for what amounts to a 20% increase in quality.
Eureka Fresh 8:16
Right. Exactly. That’s the hardest part right is justifying, like it luckily that you have the equipment prior to – right now.
Richard Matthews 8:25
I had all that. The only thing I bought was the cam link. I was like, if I get a cam link I can just use my already existing photography equipment to –
Eureka Fresh 8:32
Just get this.
Richard Matthews 8:34
Just one little thing.
Eureka Fresh 8:36
We have a capture card, as well. That’s how I’m able to play games off of like a PlayStation. I’m able to plug in a secondary laptop to it so that people can see the DJ software running on a separate computer. But I mean, I don’t know if everybody has a similar setup, but I genuinely have, I come from a music background and so having good audio like interface is very important as well. So audio interface –
Richard Matthews 9:09
How do you switch your camera feeds live?
Eureka Fresh 9:12
I have what’s called a stream deck from Elgato. They –
Richard Matthews 9:16
Okay, I’ve actually seen that.
Eureka Fresh 9:19
It’s just a scene selection hotkey button tool that you see in a lot of production. It’s basically –
Richard Matthews 9:26
So you have the four cameras, and then you have your screen that you’re sharing, as well. So, you have like five different streams that you could pop-up on your screen at any given time.
Eureka Fresh 9:34
Exactly. We have – I’m not going to open it up because it’ll turn off my thing. But at any given time I have like I’m looking at the Stream Deck right now and I have an – waste screen, my intro video, a screen that just is a screen capture with a voice overtop of it. So, if I’m like showing you how to do graphic design we can just go straight into that and just show you that screen. Then, we have our just chatting screen, we have the shared screen where it has me in it included in screen capture. I have one for the PlayStation. I mean, there are many different scenes that you can create on your also – So I guess that’s the other really important aspect is having the program to allow for streaming and that is utilizing a program either, OBS, XSplit personally we use stream labs, OBS or Sloane’s and so you have to have that interface in between you to be able to get –
Richard Matthews 9:45
And then, do you have to put a lot of thought and effort into lighting, as well. I’ve just got one light that I use here, and then we have a window on the other side here that lights up the other side.
Eureka Fresh 10:59
Several different lighting setups, I have this. I don’t know if you see this cam, I have a controller here. I have different lighting that I have set up for it just to allow – We have a green screen behind us. We just barely started incorporating the green screen and being able to alpha channel your green screen you have to have a you have to have it lit pretty well. So I have a ring light ring LED light that is pointed towards me. Then I have two led floodlights set up, one behind me to illuminate the backside of backdrops Yeah. And then one in front of me to provide a little bit more facial light and allows for the camera to capture a little bit more of a smooth, that’s that’s one of the big drawbacks of having like just a webcam is that you need a lot of light for it to capture without being choppy or having a low frame rate capture.
Richard Matthews 12:02
That’s probably my favorite thing about the Sony camera here is like it could be dark in here, and it’ll still pick up and go.
Eureka Fresh 12:08
So smooth. Oh my gosh, – going to get on Amazon and make an order, really cool.
Richard Matthews 12:17
Gonna buy one of those 865 hundreds. It’s wonderful.
Eureka Fresh 12:20
I went on this podcast and it cost me like $800. I got a camera.
Richard Matthews 12:27
Luckily, they just released the new version of whatever this camera is. So the price dropped on this one like 500 bucks.
Eureka Fresh 12:35
Oh, wow, that’s not bad at all. For sure.
Richard Matthews 12:38
I think it’s down to like 1100 or maybe 900. Now instead of 1600.
All right, perfect. Yeah.
Eureka Fresh 12:44
Well, we’ll just have to make a donation goal then.
Richard Matthews 12:51
Actually, a curious question is like can you do things like that? You’re like, I need to get this new piece of equipment. Here’s our – instead of a financial goal we’re gonna run a contest, something like that. Do you guys do things like that?
Eureka Fresh 13:02
I try to kind of stay away from asking the audience to help with providing for the production. But we do. We do offer contests. We did for our – when I very very first started out for our first hundred followers, we did a big giveaway, we have merchandise, as well. That’s another area of it is creating merchandise has been a really, really big, awesome experience for me. And so we did a big giveaway for that and I tried to utilize those kinds of things like contests and those goals more based around the channel’s growth. I find it more data written to get more people in. Then necessarily, provide a monetary value for it in a way of competition. This sort of way I am able to provide for the channel. That right now, my biggest focus is getting to grow. But you can. Absolutely. We have a wish list command in the chat so you can go and see what’s all on my Amazon wishlist. People can go and take a look at that, you can look at what games there are on a wish list. So, I mean, the thing that you find is that or that I’ve found at least is the generosity within this community is absolutely astounding, because we were able to do that. Like, I’ve had several games purchased by the community just because we had mentioned it was, we’re like, this would be a really fun game and somebody was like – That would be a really fun game. “Here you go. Let’s play that.”
Richard Matthews 15:04
For you and then you guys can use it in the community. That’s really cool. So my next question for you is about your own personal heroes. So Frodo has Gandalf. Luke had Obi Wan Kenobi. Robert Kiyosaki, we mentioned already had his Rich Dad, who were some of your heroes? Were they real life mentors, speakers, authors? Peers, who were a couple years ahead of you in the streaming community, and how important were they to what you’ve accomplished so far with Eureka Fresh?
Eureka Fresh 15:29
Sure. A lot of my background as far as, like me as a person, and how I conduct myself business wise, and where I find importance in people development and culture and everything like that comes from – I used to work retail, and I had a district manager, his name is Jesse Higgins. And he was a very, very, very strong leader. He taught me a lot of things about how to be in a leading position, how to be a forward facing person that people can turn to as far as as a leader. And what it means to create that kind of sense of leadership around people. So, I took a lot of inspiration from him, but as far as streaming lives goes, the biggest inspiration that I had as a professional eSports athlete and professional streamer, he goes by the name of TSM Viss or just Vis. His handle is TSM Viss because he was associated with the esports team TSM. So, I don’t know about how aware you are, maybe some audience are of the streaming world, but there is a professional streamer out there that goes by the name of Dr. Disrespect. He’s probably one of the top most popular streamers out there, hands down. He has the biggest one of the biggest followings. He’s up there with like ninja and those kinds of household screaming names. Dr. Disrespect has been kind of a big name in the streaming world for a really, really really long time. And I started watching him, and I got a lot of inspiration from him as far as how he conducts himself as creating this character. Dr. disrespect. You know, I think that it was just a stroke of pure genius that this guy’s able to create this character and have this self awareness of it and really lean into it very, very heavily. You know, he’s going to basketball games as the character Dr. Disrespect, and he’s being like, he’s able to embody that character so heavily and that’s kind of where I started with that. The Captain Eureka Fresh is like the backstory of the channel is that I am a space pilot Captain out in space who has decided to quit my job and to just become a streamer.
And so I leaned really, really heavily into that because I watched Dr. Disrespect and I found that was a very ingenious way of being able to separate yourself and your content. And, I watched him but he’s very – His name is Dr. disrespect. He’s very toxic. He’s a very outlandish type character and he was playing a lot with this streamer TSM Viss. And I just saw the way that he conducted himself while watching Dr Disrespect. And I went over and I was like, Who is this? TSM this I want to see what he’s like. And I went over and started watching him. And it was then when I realized what powers there were within building a strong tight-knit positive community. Yes, Dr. Disrespect has 10s of thousands of viewers at any given moment. TSM Viss has thousands of viewers. So quite a decrease in viewership. However, man has that guy really, really cultivated a very, very strong community in that as soon as I got into that chat, I was immediately greeted by his moderators of the channel. I was immediately welcomed into it. I was immediately brought into conversations. I didn’t feel like I was getting drowned out in conversations because you have thousands of viewers commenting. You can get lost in that. And, he was able to – he still makes it a point to appreciate his viewers, donations, subs bits, any of that he’s sure to excuse me as to acknowledge that. But it’s the community that he’s built around that I found so drawing. And I was at a point in my life where I really really needed that sense of community. I really needed some areas because my outside work away from streaming is that I work at a data center And those are pretty lonely places to work.
Richard Matthews 21:04
I can imagine
Eureka Fresh 21:06
If anybody’s ever seen Silicon Valley, those data center halls that they get thrown into, where people get lost in. That’s exactly how it is. And so finding that sense of community within his channel really was the thing that inspired me to be what, I think that I have what it takes to be entertaining, and I have an idea of what it takes to be a leader. And I understand what building culture is. Let’s do this. And let’s try to emulate this in a way to provide other people that that space where they can come in and feel a part of something.
Richard Matthews 21:52
That’s really interesting too. So like, there’s two things I want to pull out of that for our listenership here. One of them is how important it is. Having a distinct personality is building a brand. And it’s something that we talk about frequently. It’s one of the reasons why we actually structure this show, the way that we do it is as if we’re talking about your distinct personality. And it’s based off of Marvel superheroes, like how they actually build a superhero character. Where you have an origin story, superpower, fatal flaw, common enemy driving force, you know, that kind of stuff. That is, those six things are what Marvel uses to build each one of their characters. And when it comes to building a streaming character, like someone who’s on there, you’re actually building and leading into that character. And you see that in the business world a lot. We’re like the people that we build courses for, we have to help them build a character that people will connect to. And it’s not always an exact, you know, version of yourself, right? It’s not the person that you live every day like it’s the person that you present to your audience. That’s like in our space, one of the big, big marketers is a guy by the name of Dan Kennedy. Dan Kennedy is known really well for his direct response marketing stuff. And years and years and years and years ago when he really got started. He got known as, the no no BS, right? The no bullshit guy. And he’s leaned into that personality his whole life. And it’s funny because his personality is very gruff. And it’s very no bullshit for his writing and his teaching his education style. But on the other hand, if you meet him in person, he’s a nice guy to ever meet. Right, super. It’s part of the – it’s the personality that he portrays to get his message across. And that’s an important aspect of building a business is you have that personality, and you have to develop it and sort of lean into it, which some of us have a hard time doing.
Eureka Fresh 23:47
Sure. And it can be hard. It’s an uncomfortable thing. And, it’s something that – I talk about this a lot so if any of like, my viewers have listened to this. They’re like, “Oh my gosh, he’s talking about this again.” But one of my biggest tenets that I have always kind of talked about is and I developed this strategy when I worked in the retail space. I was working with kids, it was their first job. It’s their first time being out in a forward facing environment towards customers. And public speaking is genuinely one of the hardest things for people to get over. But I want to write a book about it for sure. I think that it’s a very, very – So if I did, one of the chapters would be titled, “Controlling the Awkwardness is Huge.” If you can control the awkwardness, you’ll never feel awkward. And I think that has really helped me be able to lean into that space and it’s like, in that lesson the basic tenets is to be that person that goes out and and makes eye contact with somebody when you’re talking to them makes the first move of greeting somebody, offering the handshake first, really just being actively conscience of being that person that is controlling the situation. Because you feel awkward all the time. There’s always, as you walk down the hall, somebody turns down the hall, you’re in the same lane as each other. You do the “Oh, oh, oh,” back and forth. I don’t know which way to – be the person to decide, “Okay, I’m going this way. You go that way.”
Richard Matthews 25:51
Same thing with driving. When there’s four people at the stop sign, and they’re all waiting for the person – be the person to drive.
Eureka Fresh 25:57
Exactly, be the person to go. So I think that is one of my one lesson that I think that everybody should kind of look at, as far as leaning into something like a –
Richard Matthews 26:13
Leaning into your personality. And what’s interesting too – I Imagine Dr Disrespect is probably a very made up character persona, but you don’t have to make up your persona, your character. Sometimes you just have to caricature your own personality. Like, you take the things that are the best about you or whatever, or maybe even the worst about you, and you amplify them a little bit, right? Because it’s that amplification that allows you to create that persona. And I know if you’ve ever read any of these books from some of the professional athletes, they talked about they have the persona that they step into, and they get on the court. Right? And it’s like, I believe it was Michael Jordan actually talked about that. It’s like, he’s got his Michael Jordan that he is normally and then he’s got his Michael Jordan that he is on the court. And that guy is the world’s best basketball player. And so he steps into the persona of “I am the world’s best basketball player.” And then he plays that way, right? He plays that character. And what it’s like, that’s actually his reality, right? He actually was the world’s best basketball player. But a lot of successful people have the character they step into when they get into the game, whatever their game is, right? And so for you, you’re talking about my game is literally video games and I’m creating a comedian here you have the personality you have to step into when you get on camera.
Eureka Fresh 27:30
Exactly. And I mean, it’s kind of like you have to really think of it like acting. But you’re playing yourself is like, “I’m going on and I am going to play myself,” for everybody to see like how –
Richard Matthews 27:55
You’re gonna play the best version of yourself.
Eureka Fresh 27:58
Exactly, I’m not just going to be like just me just hanging out like, “Hey what’s up everybody? How’s it going?” I’m gonna be like, “Yo! what’s up everybody? How’s it going out there on planet Earth.” I’m doing stuff like that, where you’re amplifying stuff and like you said and really just kind of understanding that you are the business, you are what people are coming to, you are everything, you are your everything within the creation of whatever it is you’re doing. Whether you’re starting up a bakery, whether you’re doing an online accounting firm, you are that person and you have to really –
Richard Matthews 28:47
You have to step up and provide the energy for the room so to speak. And I was like, I know I have to do that, my company, I don’t have I’ve only got four staff members, myself and three other people. But I have to show up and be the best me. And that’s what energizes the whole team. And CEOs do that all the time. Your athletes, the star athlete on the team does that all the time you as the leader of the community, you have to step up and you have to be the energy for the community because the community’s not gonna do it for you.
Eureka Fresh 29:19
Exactly. And nobody’s going to come in, or going to do your job for you. And that’s where that controlling awkwardness that really comes into play is that, you have to be that person to really step up and show yourself off. And it’s a sense of confidence that you have within your own abilities. I think that’s where a lot of people kind of falter and where a lot of failure points come into play is just a lack of confidence in what you’re doing and what you’re talking about. In yourself, you know, when you have to do a lot of kind of inward looking and understanding, what is it that is holding me back. I was speaking with somebody that is trying to do content creation and I was talking to them, asking them questions about it. And I was told that they, and I hear this everywhere, a lot of content creators will say that they don’t like the sound of their voice. They don’t like hearing themselves. A lot of people have a struggle with that. Nobody likes to hear what they sound like. However, get comfortable with it. Listen to it. Listen to it over and over. Like I every when I very very first started streaming, the second that I got off of the stream. I would get up I would stretch, and then I’d come and sit back down and watch all four to five hours of the stream immediately afterwards, I would obviously be doing other work and stuff. But I was watching and I was listening. And I was, I was making sure that I was seeing. “Oh, shoo, I missed this person’s comment.” And then they didn’t comment for another 10 minutes or so. So, I have to really make sure that “Okay, I need to pay attention to that person, or be sure that I’m talking to people.” And as we grow that, those changed, but when I was very, very first starting out, we had three people in the chat, there were only a couple people watching at a time. And it was like, Man, you missed that and they didn’t talk. Okay, what are we doing to change that? What are we doing to show that we’re out there.
Richard Matthews 31:49
To actually develop that community.
Eureka Fresh 31:51
Richard Matthews 31:54
I want to bring it home for our listeners and talk about your guiding principles. So top one or two principles or actions that you put into practice everyday in your business that you think contributes to the success and influence you’ve enjoyed with Eureka Fresh, maybe something you wish you’d known when you first started out.
Eureka Fresh 32:12
Man or something that, something that’s driving, or –
Richard Matthews 32:18
Something that you sort of put into practice every day, that you think is really helping you guys grow and do what you do.
Eureka Fresh 32:25
Sure. I guess one of the things that I was most unaware of when I very very first started was just the absolute amount of work that really genuinely goes into brand development and community and growing and the growth online. Everybody, you look at online success. And men you see people with hundreds of thousands of views and hundreds of thousands of likes. And you’re like what is that secret sauce that they are putting in their content ’cause I don’t understand what it is. But once you start really looking into it, its the thing that I have found is just the consistency is the number one most important thing I believe to be the the biggest part about it and I talk about this a lot when I do streams where we’re talking because we do what’s called late night create night on Saturdays. And and we do a bunch of different things I taught people how to DJ how to paint how to do this stuff, but one of the biggest things was we were talking about is like for up and coming streamers or for other small streamers or other affiliates that are trying to grow is that that idea of consistency is so important within brand development and and there’s a lot of areas of It and a lot of people kind of get that misconstrued with constant. Consistency doesn’t mean constantly. That’s not what it means a lot of people think, “Oh man, I’ve just got to hit go live every single day for as many hours as my eyes can absolutely stand to watch a screen.” And that’s not it. No, that’s that’s not it. It’s setting yourself up for success if you can, like promise your viewers that you will be there one day a week because maybe you have work, maybe you have, your kids’ at home, but you know that every Thursday, I have this amount of time that make that your day that you stream every week. Don’t change it. If you can only do one day. That is better than you doing sporadically streaming like “Oh, now I’m streaming at 10am Oh, now it’s like four people. And now I can do it at midnight, you know, you have to really set yourself up for consistent, consistent success in, in, in a lot of areas like, for instance with booking the show. There were Tuesday slots and there were Thursday slots. It’s not like picking anytime, you have to have a structure within whatever it is that you’re doing, you’re a business. You open at 9am to 5pm. Monday through Friday, you are open all of those days, so your customers know, they can come and see you, then and that was the big thing that I implemented.
Richard Matthews 35:45
It’s one of the things that we talked about with my clients all the time, is when they’re getting ready to start a show that – like, I’ll have people they’ll get all gung ho about it. They’re like, “Oh, I’m gonna start a podcast and I’m going to do a live -” “I’m going to do a recording every single day for the rest of the year” and I’m like, wow, even if it’s only 10 minutes, or it’s like a five minute thing they’re gonna do every morning with their coffee. And I’m like, you can do that, if you want to consistently do it, right. But if you’re gonna do it every day for three weeks, and then stop, and then start up again a couple of weeks later, and then stop, and then you’re gonna do it for everyone to smile, like that’s not gonna work. So like what I tell all of my clients, I was like, the easiest thing to do, especially for the type of content we’re doing – most of our contents not live is, is do a weekly show, right? Batch recorded at the beginning of the month, right? So you record four or five episodes a month. Now, how many weeks are in the game one day, get them in the can, you can get them all processed and done, and then consistently put them out every Monday, eight o’clock, right? Or every Thursday at four o’clock, whatever it is. So your audience starts to expect and know that stuff is coming every single Thursday at eight o’clock, and that consistency is what really nails it and that’ll grow faster than you inconsistently doing it every day.
Eureka Fresh 36:57
Exactly. And then you get burnt out, you know that’s a big thing. The burnout is very very -that’s what will kill any sort of small business is, man I didn’t realize that. Right now, that doesn’t sound bad. I can record something every morning with coffee. I can record something, I can write something up every morning for 10 minutes. That’s not bad. But you do that for a year. And, now you’re like, I am going to scratch my eyes out if I have to do this another time.
Richard Matthews 37:36
Especially when you realize that even if it’s only 10 minutes of content, you have to 10 X that amount of time in order to get that content published and distributed and promoted and done properly and edited. So, you’re not talking ten minutes, you’re talking an hour every single day or more now or two hours every day or more to get that 10 minutes stuff out every day. So it’s a lot easier to be nice to yourself, you can still grow a channel with an hour or two hours of content a week and you can still feed yourself.
Eureka Fresh 38:07
I love that because it’s like, man, I like recoiled physically when you were saying that you have clients that are saying that they want to do that. I was like, oh god that poor person. – don’t do that.
Richard Matthews 38:21
I specifically have had a client that was like, “We’re gonna go full tilt on YouTube and I’m going to create three videos a week, every week.” And I was like, “I don’t think you should do that.” And they were like, “Why not?” And I was like, “Because it’s like you’re looking at these other streamers, these other YouTubers that are doing that, and they built up to that,” they have people that are helping them do that.
Eureka Fresh 38:54
They have a dearth of or not a dearth, they have like an excess of content that they can pull from any given time like, that’s the thing is –
Richard Matthews 39:04
One of –
Eureka Fresh 39:06
What was that?
Richard Matthews 39:07
One of my favorite podcasters, he does political commentary. He does a daily show, and actually does multiple daily shows now. But he’s got 25 people on his staff. He’s got researchers and writers and video editors, and like the whole bit. It’s a whole thing.
Eureka Fresh 39:26
You got 25 people you can easily put out three episodes a week.
Richard Matthews 39:32
And they put out an episode every day. So, “Oh my god, dude, that’s that’s insane.” That would be –
Eureka Fresh 39:39
And that’s the thing is that I just don’t think that a lot of people understand that side of the content creation is that it really has to give yourself time to do it. I’ve been operating this entire thing by myself as well. As far as the creation side goes, I do have a lot of help within the community and stuff like that I have moderators really, really helped me. And gosh, I’m so grateful for the work that they do and, and they just voluntarily do it which is absolutely amazing. So I tried to give back to them as much as possible. But we are starting to get to the point where I am looking to get somebody that has a dedicated video editor like I’ve edited every single bit of everything I’ve done all of our graphic design every bit is all done in house. And I’m just barely starting getting to the point where I’m looking towards, maybe adding somebody to the roster that I can, throw some bucks at help support. My biggest thing is trying to support other local, other, small time businesses in any way that I possibly can. But it’s like consistency but not not being mean to yourself for sure.
Transcribed by https://otter.ai
How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching
Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.
How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching
Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.
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