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Episode 074 – Elyse Koenig

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #074 with Elyse Koenig – Your Greatest Value is Truly Caring About the Client’s Success.

Elyse Koenig is a beauty and wellness industry veteran who has worked across the board on this industry in both the mass market and prestige verticals. She helps brands grow and succeed in a crowded marketplace. That is her passion and mission – to make her clients stand out above the noise.

Having worked at agencies big and small as well as in-house for a global cosmetics powerhouse, Elyse was ready to strike out on her own and create Elyse Koenig: Beauty & Wellness Consulting.

Elyse’s favorite part about having her own business is choosing to work with smart, forward-thinking brand leaders who are ready to take their beauty businesses to the next level. Her clients and their passion for the industry continue to inspire her.

Here’s just a taste of what we talked about today:

  • P.R. versus Advertising 101. Elyse talks about going across the board in the beauty space for over 13 years.
  • Elyse narrates how a microblading session kickstarted her freelancing that eventually led to her successful P.R. agency, Elyse Koenig: Beauty & Wellness Consulting.
  • The movie called “The Devil Wears Prada” is very realistic! Despite that, Elyse chose this industry because of how people in this space are so open and becoming more inclusive.
  • There are valuable lessons to learn from working for someone else. Elyse was also able to use her time in corporate America to help younger girls in the PR world because the industry can be very cut throat especially in New York.
  • Elyse talks about her rescue dog and favorite coworker named Johnny.
  • Facebook Groups have been a major source of leads for Elyse that has helped so much in her P.R. agency.
  • Editorial lists are Elyse’s bread and butter. She talks about how hiring a virtual assistant and letting them manage the lists have allowed her to grow her business.
  • Elyse is growing her business at a controlled rate. Instead, she focuses on doing what’s best for her while enjoying the entrepreneur life.
  • Based on her experience, Elyse talks about how, usually, the clients who pay the least and who want all the discounts are the hardest to work with.
  • PR is one of the bigger investments to make in a crowded beauty space. Fortunately, the industry is shifting towards a more supportive network of professionals.
  • It is very important to be selective of the types of clients you work with. Today, Elyse fights for charitable brands or ones with an inspiring story behind them. She emphasizes the importance of only working with brands that align with her values.
  • Entrepreneurs have to realize that more consumers are more “woke”. These consumers are supporting different causes using their dollars.
  • There shouldn’t be a competition between entrepreneurs in the same industry because there is always enough business for everybody. Elyse firmly believes that businesses should focus on adding more value to the world and making the pie bigger instead of fighting to have a bigger slice.
  • Saying goodbye to something that you have worked hard for is a tough lesson to learn. Elyse relates how scary it can be to let go of something that is no longer working, especially when so much effort was put to work. But once she let go of something that was no longer serving her, the business in the last eight months, really grew!
  • All of Elyse’s work has come from referrals. And that’s how rewarding doing great work and maintaining good business relationships can be. Elyse has decided that it’s not even worth her time anymore to pitch because she feels like the businesses that come to her are meant for her.

Recommended tools:

The HERO Challenge

Today on the show, Elyse Koenig challenged her sister, Tess Koenig to be a guest on The HERO Show. Elyse thinks that Tess is a fantastic interview because she used to work in TV at New York called “The Chew” for several years. Then, she was the right-hand woman to a very well-known chef. Now, Tess is a yoga and meditation instructor who also works with celebrity chefs.

Tess made a way of connecting those two worlds despite the fact that she could have fallen apart. She has been through some hard times but she immediately picked up and kept going. She is now making more than what she used to by being a yoga teacher in a very competitive landscape.

How To Stay Connected With Elyse Koenig

Want to stay connected with Elyse? Please check out her social profiles below.<br>

With that… let’s get to listening to the episode…


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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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