Episode 060 – Arnie Chapman
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #60 with Arnie Chapman – You Do It or You Don’t. Discipline Equals Freedom.
Arnie Chapman is the host of The Football History Dude – a show dedicated to teaching NFL fans about the rich history of the game we all know and love.
Arnie is just a regular dude that loves football and is a nerd when it comes to learning about history. He created the show to share the wisdom he gains from researching various topics about the history of the National Football League. Each episode, Arnie welcomes you to climb aboard his Delorian to travel back in time to explore the yesteryear of the gridiron, and yes, that’s a reference to Back to the Future.
Arnie is naturally curious about the past and big into time travel. Thus, he created The Football History Dude podcast, a show dedicated to teaching the average football fan about the rich history of the NFL.
Here’s just a taste of what we talked about today:
- Arnie’s goals for his podcast, The Football History Dude.
- Niching down to football history.
- How to Build an audience around the show.
- The monetization strategy will come from what the audience wants.
- Entrepreneurship stories from childhood.
- Turning demotion into an opportunity to learn and be better.
- One important skill you need when interviewing people.
- If you want to start a podcast, have conversations on a daily basis.
- No matter how large the crowd, you only speak to an individual.
- We’re all in the business of gathering attention and use that to help solve problems.
- Discipline equals freedom.
The HERO Challenge
Today on the show, Arnie Chapman challenged Charlie to be a guest on The HERO Show. Arnie thinks that Charlie is a fantastic interview because he is one of Arnie’s mentors and a great speaker and connector.
How To Stay Connected With Arnie Chapman
Want to stay connected with Arnie? Please check out their social profiles below.
- Website: TheFootballHistoryDude.com
- Podcast: The Football History Dude
Also, The 4-Hour Chef by Timothy Ferriss was mentioned on the show. You can find that here:
Call To Adventure
Don’t forget you can stay connected to me and the show by subscribing now. Just text ALCHEMY to 444999. Or you put your email address in the box at the bottom of this page. You’ll get all sorts of cool gifts, be updated about our contests and polls, and get notified when we publish new episodes. With that… let’s get to listen to the episode…
The Webinar Alchemy Workshop: https://richardmatthews.me/fs/waw-slf/
Hello, and welcome back to the HERO Show.
My name is Richard Matthews. And I’m on the line
With Arnie Chapman Arnie. Arnie, are you there?
I am. Yes.
Awesome. So glad to have you here, Arnie.
Arnie is the host of the Football History Dude,
Podcast on iTunes, which is a show that is
Dedicated to the rich history of football.
Even more specifically, you said
Almost like the ancient history of football way back
In the 20s and 30s. Sort of what turned it
Into the sport it is today. If I understand correctly,
Your first time being interviewed on
A podcast even though you host your own podcast.
Pretty excited to have you on today. Let’s just
Start off right there and talk about what it is
That you’re known for. What is the show known for?
What do you guys do?
What’s your business strategy behind that?
Yes, I am the Football History Dude.
The show covers the rich history of the NFL.
As my tagline: “Take you back to the yesteryear
Of the gridiron.” Each episode, each week,
We hop on my DeLorean, that’s also the tagline.
We get the baby up to 88 miles an hour, and
We go explore somewhere in the past. More recently,
We’ve really focused on the beginning of the NFL,
Which was in the 1920 season, September 17 1920,
Was the founding of the NFL. This is technically,
The 100th season of the NFL. It just fit in nice and perfectly.
We’re covering all the original 14 teams of the NFL
From either interviews or just solo shows covering to understand:
How was the NFL born and how did they
Get to where it is now.
Awesome. I understand from our
Conversation earlier, that it’s a fairly
New show. You guys have been on air for
About a year and a half or so. You’re just getting
To the point where you’re working on monetization.
What was the goal in starting this show? And are you
Looking to have it be an income? Or maybe
Even become a sole income in your life
At some point? What’s the plan, how that happened?
Ultimately, yes. I would like this to be
The primary source of income. Not necessarily
This particular show, only. The goal is to create
A network of football history podcasts, possibly
Even branch out into other sports. I’ve been toying
With the idea of yesteryear media.
Talking about bringing other guys, like myself,
Who are interested in specific passions and going back
In time learning about the history of their
Particular sport or particular team, whatever
It may be. The particular for me, it’s football,
It’s the NFL, that’s all I really focus on. But I’d like
To turn it into a point where it’s a net worth bringing in.
Yes, advertising dollars and things like that.
But take it further so we can bring in as far as —
A way to be able to bring information
To people about sports that they know and love now,
But they have no idea how it was brought.
Interesting. What made you get into this?
We talked a lot about the origin story on the show.
Every hero has their origin story. It’s where you
Started to realize that you were different
That maybe you had superpowers, and you could
Use them to share and impart your knowledge to the world.
How did that journey start for you? Where you wanted to get
Into this podcasting and possibly building, in
Essentially, a media company around sports?
I would say my origin story actually happened
A long time ago. I started a podcast around my
Fantasy football league, maybe eight to 10 years.
I don’t really know the exact time when I did this.
I really enjoyed it. I thought it was pretty cool.
I’ve always been known as the football dude, the football guy,
Whatever you want to say. And everybody always
Comes to me for advice about football fantasy lineups,
And things like that. I was gonna start
A fantasy football podcast called the Fantasy Football Dude,
Couple years ago. As you may know, that’s flooded market.
I started to research and I knew I wanted to do a podcast.
I had just finished my masters and I had
Extra time on my hands. I knew that that’s the avenue
I wanted to go into. However, fantasy football
Was not the stick. I looked up other ways and
Other possibilities, and I found out that there
Aren’t any podcasts about the history of the NFL,
Or at least on a consistent basis. So, I decided to go down
That avenue. And I guess deep wormhole later,
I find myself. I’m at 88 episodes releases as far as next week.
Awesome. What kind of interest
Have you had a regular growth in subscribers?
Have you seen in a show on the history of —
It’s been a — I wouldn’t say a hockey stick by any
Means because I wouldn’t tell anybody
That you’re going to get into podcasting and
You’re going to be rich overnight.
It’s an ongoing process. Building a meat.
Build a fan base of rabid fans at the beginning.
Then from there you can build from that base
You can go ahead and you can branch out.
But as far as the topic itself, because it’s somewhat unique
In the space, the super fans,
They really latch on. They love it. They can’t wait
Until the next episode because of the information.
Maybe because of my storytelling abilities,
I like to think that. But that cool information,
The golden gridiron knowledge nuggets
That you can’t find anywhere else at this point in time
Without doing research on your own. I think that’s really
What they grasp on to.
Interesting. What are your plans on the monetization front?
Because history seems like iit’s a difficult subject
To turn into —I would say — podcasters, generally, are going
For sponsorships or for selling product.
Is it along the lines of selling information products
Or getting gear that people might be interested in?
Or is it just sponsorships? Or just some of your ideas?
A couple of them would be — sure the whole
Advertising model down the road with the networking
And the more — the CPM model of having
The downloads per thousand or whatever that is.
That’s going to be part of it. But I don’t think that’s really
Where it’s going to be. The big model is going to be partnering
With different companies such as, an auction site
Called Pristine Auction, I just throw that out there as an idea
Because they focus on memorabilia from the past.
Partnering with companies that really would hit that niche,
One thing that I’m creating is what we call football history minutes.
They’re just one minute clips of football history.
Remember, the old what’s the guy’s name, because of the rest
Of the story on the radios. I can’t think of the guy’s name, right now.
But he would always come on —
The beginning of the morning, he would tell you
Part of the story. And then it was like, “Now, the rest
Of the story; it’d be in the afternoon.” But they would always
Put advertisements around that. I’m going to start off
With — it’d be my dad. Down in Mississippi, they have
A radio station. We’re going to start there to
Proof of concept that it would actually work. They’re going
To purchase time on the radio, put advertisements
Around it on both sides, and then go from there.
I believe that we can branch that out and then get into —
We have some software development ideas down the road.
Most of that stuff is way future state
It’s not even really something that I want to discuss
That I’m going to be doing right now.
What’s interesting about that is: I think
A lot of people put the cart before the horse, so to speak.
And in today’s market, you’re in the
Business of attention. You have to gather
The audience; get the attention before you can make
An offer and make sales, whatever that is, whether
That’s advertising or products, or whatever it is you’re
Putting together. I think you’re doing a good job
On that front where it’s like: I’m building an audience
And putting together a great product. Realize that
The monetization strategy is going to come
After I build the audience.
That’s definitely true. Am I going to get some here
And there from Google AdSense and Amazon affiliates
And things like that? But you’re right.
I’m focusing on the audience first, and then
From there, then we can find ways —
You bring up a good point, the monetization strategy
Will come from what the audience wants. After I find out
What they need and that kind of thing.
Out of curiosity, since it’s not at that point yet,
Do you have another business or another 9 to 5
That you use to self-fund the growth of this business?
I’m a nine to fiver guy. I’m going back
Into my original story. We could dive into that
If you want. As to why am I an entrepreneur style.
Absolutely. I’d love to hear that.
I’ll start it off here. When I was — I don’t know
If I was three or four or if I’m making this up — I don’t know
How old I was but my mom tells me when I was
A very young lad, we’ll say, she said that I took
My sister who was either one or two years old.
I was going around the neighborhood. She said, I put
My sister in a wagon and a bunch of toys because
I was trying to sell toys to the neighborhood people
So my mom didn’t have to work two jobs anymore so
She could come home. That was, she said,
My first business. Of course, these kids are people
Are buying from little kid because
They want that cute little guy running around.
But that’s sort of my entrepreneur style. I’ve done
The whole eBay business; the Amazons. I’ve done all these things
Where I was unsuccessful, I would say, because I start-stop,
Start-stop. But I learned a lot of things along the way.
To go back to the whole how do I fund this.
Nine to five. I’m a full time worker for a company.
I’ve been there for almost 16 years, now.
I started off in manufacturing, then I worked up
Into supervision. Then, I ended up going
Into plant management for a new facility down
In the Texas area, in the DFW area. I guess that’s
Where I go to the whole hero – superhero
Type of story because it reminiscent of Thor.
Thor is my favorite superhero. Remember, in the
First Thor movie, when he got stripped of his powers.
He lost the hammer and all that.
I would say that’s reminiscent of when I went to be
The plant manager. I was young, the job was too big
For my britches. I wasn’t prepared even though I thought
I was. Thor was a little cocky going into that, and
I won’t want to say I was the same way. But I was that way.
Then, essentially, I failed fast. I was able to be removed
From that position, technically, got demoted. Just like
He got demoted: got his powers taken away.
Then I moved into, what they will call a supervisor role
Down there. At that time, I was able to learn
A whole lot from the plant manager that they brought in,
As far as people skills and I think that’s where that helps here.
With the podcast. Because I really talked to a lot of people
And I would help them through the processes.
And things like that. Going from there,
I worked in the same company for a while. I’m still
At the company. But, now, I’m in quality assurance
And I’m regional manager for there. Same company throughout.
That’s really cool. I totally resonate with
The entrepreneurship as a kid thing too.
My first business, I was 13, I think,
And I was buying — I managed to convince my dad
To give me a $50 loan. My $50 loan I went
And spent on on candy at the Big-box store.
I bought Nerd Ropes and the other big candy things
That you couldn’t get at the school.
And I brought them into campus like the quintessential guy
Selling fake watches under his trench coat in New York.
I was: sell you my wares kind of thing. I sold $1500
Worth of candy before I got shut down by the government.
Are you serious? You actually got shut down?
I did. I got shut down because apparently you have to have
A business license to sell food on campus.
They won’t give a business license to 13 year olds.
So, I got shut down by the powers that be — I say it’s
The government but it was whoever’s
In charge of the school, which is technically —
It’s a government entity of some sort. They shut me down.
I remember my first lesson. I was like, “I spent $50
And I made $100.” Then you have to go and pay back your loan.
So, I paid back the loan, and then I had to buy more candy.
I had to replenish my stock. I paid back the loan
And bought $50 worth more candy, and I had zero dollars.
I was like, “I’m really confused. I thought I made $100.
And I made nothing.” Because I didn’t understand
The difference between revenue and profit.
That was my first lesson at 13. The difference
Between revenue and profit. I was like,
“I’d made $100 in revenue but $0 in profit.”
But it’s an early age, like you said. That’s pretty cool.
It was a cool lesson to learn real early. It’s been
Going on from there. I’m curious to talk a little bit
About your superpowers. It’s what you do
Or build or offer this world that helps solves problems
For people. The things that you use to
Slay the world’s villains, so to speak. Being in
The entertainment space, I’m curious what you think
Your superpower is when it comes to your podcast.
I would say for my superpower for
The podcast, specifically, is just the passion that I have
For football, curiosity, and learning about things
That happened and why it came to be. As far as learning
Some things, my superpowers came from being
A supervisor — a manager for so many years.
Working with people. Asking them
About their stories. The first thing I would always do
In the morning, and I still do is: how’s things going?
I would ask them a crazy question.
I’d ask them the question: if you want to take my DeLorean
Back in time and go anywhere and point in history,
Where would you go? I’d like to see what they say.
Then, I can learn a little bit about the person.
From there, we can have a general conversation.
I think that would be my superpower is just
A general curiosity of why and then actually listening
To the person and from there sparking a conversation.
An ability to dig deeper and that kind of stuff.
How has that served you
In creating the content for your show?
I would say that the few interviews that I’ve had.
Now, I’ve performed 5 interviews
With other guests. A lot of the other episodes
Are solo shows. But when I have those interviews,
At the end of them, each guest has said,
“You had a good way of transitioning from topic to topic.
You asked me questions that I’ve never been asked before.”
So that I can draw out the stories that they haven’t told.
Or they’ve wanted to tell. Or they haven’t told
Since they were back at Christmas parties.
Back in the day or something like that.
Unique type stories, I would say.
That’s an important skill, especially, if you’re doing
The interviewing stuff. Learning how to dig deeper
And get good questions out of people.
Since we both sort of do that, it’s something
You have to practice and get good at.
It’s definitely a good skill to have if you’re in this space.
Or you’re interested in starting a podcast realize
That part of that process is learning how to be
A good interviewer and be interested in the stories
That people are telling and where those lead.
I would say that for any advice,
If anyone’s starting a podcast, just have conversations
On a daily basis. I was fortunate enough
As a manager supervisor. That’s what I do.
Most of my day is talking to people. If I didn’t
Have that, then I would have a real hard time, I think,
When I’m having interviews. I still get nervous, every time.
I was nervous, right now, starting this —
My first time ever being interviewed. Because I had
That experience. The muscle memory. You always
Fall back to the level of your training or your experiences.
The same thing goes with whether
I’m having a podcast interview, or if I’m calling a customer
On the phone, and I know I’m about to deliver
Some bad news. Instead of going into it. Sure.
I may be nervous but because I’ve had experiences
And I think even now having this podcast because
I’ve put myself out there, publicly. It’s really helped me
Even in my work life too. The communication skills
Or even the whole fear of the unknown.
You know how it is when you —
The imposter syndrome and you’re like: if I’m going
To go on. I’m going to talk to somebody. Because
The current job I’ve been now, I’ve been in there
For about a year. I had no clue
About how roofing works. I was in the manufacturing side
Of things and now it’s like: I don’t know what I’m doing
All the time. But at least I can come to it with a power. I guess,
A point of: it’s okay that I don’t know.
That’s really what is; it’s okay. Because I just tell the person
I’ll get back to them. As long as I get back to them and I
hold them my say-do ratio, then I think I’m going to be okay.
I like the idea of dealing with your nerves
And realizing you’re gonna fall back
On your training and stuff like that. My secret, so to speak,
For dealing with the nerves because I speak
On podcasts regularly, obviously, and I also do webinars
In front of lots of people. I have training from
A Bible College and I’ve preached a couple of times.
The secret that I’ve always used for dealing with
Those nerves is something one of my Bible college professors
Taught us. It was the idea that it doesn’t matter
Who you’re speaking to, or in what situation.
You’re always speaking just to an individual.
You know how to speak to individuals. You know how to be one on one
In a room with someone and talk to them. Because it’s something
You’ve done since your childhood, and everyone’s got that skill.
It’s just learning how to sort of apply that skill
To different situations. Whether it’s podcast interview
Or standing on the stage. I was always like,
“How can you apply that standing on a stage? There’s 1000 people
Out there, and there’s you.” I remember he made
The class do an exercise where you’d stand up in front
Of the class. And if you asked the whole class,
Basically what you want to do is I want you to ask
The whole class a question, but look at
One particular individual when you ask the question.
Then ask the class who you ask the question to.
The person you looked at and the whole circle of people
Around them all raise their hand and be like, “You looked
At me and asked that question.” But if you repeat the exercise
And you ask the question to the class, but you don’t look
At anyone you look between people. And you ask the class
You’re always speaking to an individual.
Who did I ask the question to? No one will raise their hand.
It’s a skill set you can come back to.
That’s really good advice. Because I’ll tell you, even though
I’m getting better, the public speaking is still something
That — nerve wracking. Even as simple as I used
To give daily talks as a supervisor to 7 or 8 people,
I would be shaking in my boots. Now, maybe,
That’s not so bad. But if I’m getting
In front of 30-40 people that’s like —
I remember, the hardest speech I’ve ever given
Was: I did the eulogy at my grandmother’s funeral.
She was like an angel sent down from heaven.
When she had her funeral 600 people showed up
Which is a lot of people. So, I’m at in front,
And I’ve got to give the eulogy. I was probably closer to her
Than anyone else in the family, which is why
I was given the eulogy. It was already it was already tough
Because of the situation it’s in. But I’m also in front
Of 600 people. I remember the only way I could get through it —
There was one person sitting in the front row
That was just paying really good attention to me.
I gave the eulogy to that one individual.
Then it just went through?
It just went through. I was able to actually perform
The way I needed to perform in that situation
Because I was nervous and I was emotional and other things
That are all stacked together. Plus, you’re in a room full
Of 600 people; half of whom you’ve never met before.
They’re all expecting you to give them closure
For this person. It was just really stressful situation.
I remember thinking: I had to go right back
To my training from Bible college.
Just pick someone in the audience and give your message
To that person. And that’s it, just like you’re sitting
In a room across. Sitting across the coffee table
With them. I had to really use all those techniques
At that point. Everything else has been easier than that.
That’s something that I hope too in the future. Going back
To the beginning, I would love to create
A conference; convention; what have you for
The history of the NFL. That’s something that
When I think about that, I go, “That means
I gotta get on stage. I gotta be the one
That does this CMC.” It’s something that I —
I appreciate that as an advice. Can I go back
And ask you about Bible college?
I have one question.
I saw that the reason why you initially went into it was
To learn how to read and write ancient Greek.
Was that something that’s a true statement?
It was. In high school, I had gone
Through a couple of summers doing some in depth
Bible studies with a couple of professors at
A local Bible college. They had put on a summer
Bible camp for more advanced stuff.
I realized that one of the most important things
In understanding scripture was understanding
The author’s intended meaning, which is a —
It’s a hard concept to get. We even struggle
With that politically, today. People are like,
“No, the Constitution means what I want it to mean.”
I’m like, “No, it means what the original authors meant it
To mean.” That’s the way where you’re supposed to interpret
Ancient documents. Which I assume as a studier of history,
You understand that concept. That you have to really
Look at what the people were doing
At that time. The situation they were in. The language
They were speaking. And the culture they were in. For me,
I wanted to understand the — I guess it’s almost
A selfish thing. I wanted to understand this person that
I claimed to worship better, might as well
Actually, learn the language and the culture
And whatnot that it was in. So, I went to a Bible college
That offered studies in ancient Greek; in ancient Hebrew.
Took a couple of years of each of those.
I learned a whole bunch of other things while I was there,
But that was the thing I wanted to get out of it. As luck
Would have it, my professor in Bible college who taught
Ancient Greek, his name was Dr. Dull. He was probably
The coolest guy in the world. But true to his name,
He was completely monotone. Never once did he ever
Have vocal intonation that changed from the straight
Middle of the line thing. Which was funny because,
We get a lot of our interactions with people, based
On vocal intonations, and he had none. But he was super smart
And super funny. You could rank the intelligence
Of the people in the room by
When he would say a joke; how long it took them to laugh.
Because everyone has to think about it. Because there was
No indications that what he said was funny. There’s
No other body language or vocal intonation. You just
Have to understand what he said. And he was one of
Those guys that worked for the CIA doing translations
Of ancient scripts and stuff like that. He was fluent
In ancient Sanskrit, ancient Greek, ancient Hebrew,
Ancient Arabic, ancient Aramaic, as well as German,
Spanish, English, Italian, and a few other languages.
He had the level of knowledge is like, he would probably be
Talking about the word milk in Greek and he was like, “Okay, so
Here’s the funny thing about milk.” He’s like, “In 630,000 AD.
The culture, they used the word this way. But then
When sheep started doing this thing. Then they changed the word.
And the word had — he knew more about the history
Of the one word and how it changed over the course of time.
Than I know about everything in my life. He knew that
For every single word there was. I was like, ” I wasn’t even
Aware that you could have etymology that was 6000 years long
And actually know all of it.” It was super fascinating to learn
From a gentleman like that.
I found myself very lucky to be able to sit under his tutelage.
Learned a whole bunch and I actually dropped out of college
When I figured I had enough information on what I wanted
To learn there because I wasn’t intending to go
To a Bible college to get a job in the ministry.
I was going because I specifically wanted
To learn that skill. And started my business after college.
That is true.
Do you still speak right? Can you in Ancient Greek?
I can read the Greek. The Hebrew I cannot read, as well,
Because it uses is a different script.
Unless you practice it regularly, it goes away, it probably
Wouldn’t take long to get it back. The other thing is
They also don’t have vowels. They do,
But they don’t show on the script. You have to just know
Where they go. So, if you don’t practice it;
It’s difficult to keep. Greek is a lot easier. As long
As you remember the sounds the alphabet makes,
You can read it, which means I can.
My knowledge level is not fluent. It’s like,
I can look at a Greek word and pick up a Greek lexicon
And go through and figure out what it means
And that kind of stuff. I have the basic skill set
To look things up, use it, and be able to see that kind of stuff.
That’s pretty cool. I know this has nothing to do with it.
But I was joking. We’ll call it 72% serious
That I’d love to learn Japanese so I could watch
The original Godzilla the way it was intended to be.
That would be excellent.
It would take quite long time just for that.
My understanding is that Japanese is very difficult.
Thanks for ruining my spirits there.
You can totally do it. If you’re interested, a guy named,
Tim Ferriss if you’ve read any of his stuff.
His book on meta learning,
I can’t remember which book that is, might be
The Four Hour Body that’s about meta learning. Or no,
It’s the 4-Hour cookbook. At the back of
The 4-Hour cookbook, he has a whole section
On learning Japanese in 6 weeks.
I guess I know where I’m headed.
The 4-Hour Chef, is that book and
He has a section on there. It’s about how to learn
Any language in 6 weeks. Actually, goes through
How there’s — basically, he reverse engineered language.
There’s 6 sentence structures, 6 grammar structures,
And 6 of these other structures. And 130 words,
That pretty much makeup 80% of language.
If you can master those, you can master those very quickly.
And you can get to conversational fluency very quickly.
But not being a native speaker.
You’ll never be a master at a second language, but
You can be conversationally fluent very quick.
Anyways, resources. Back to our conversation
On your story. I want to talk a little bit about your fatal flaw.
Superman has his Kryptonite. Or Batman is not actually
A superhero. He just has to work really hard at the things to do.
What do you think is something that you’ve had to deal with
That has held back either your podcast, your business growth,
Or any of the things that you’ve been working on in your life?
It was tough to choose one. Because
It’s easy for us to look at like,
“I suck at this. I’m not good at this. I’m not good at that.”
But then, for me, I would say it’s worrying
About finances to even go back to our point of
My monetizing this or how am I going to monetize it?
When I start worrying about monetizing, and just finances
In general, then it clouds my judgment. It clouds
My decision making and I don’t get stuff done.
I would say that if I could just not worry about finances,
Then life would be gravy and I would just keep rolling on.
That’s gonna be my fatal flaw.
It’s an interesting thing too, because it’s,
You want to have to not worry. You have
To not worry about it in order to do good work.
But you also have to worry about it at some point,
So you’re going somewhere. It’s doing the thing
You want to do. It’s like a Catch-22.
How have you been managing that?
As far as the finances go,
You not worrying about it. I make sure that I put it
In order as far as what needs to be done. Then I focus
For the business podcast portion is the strategy
Because going back to another fatal flaw would be
Just shooting from the hip following the shiny object
Just going every which way as opposed to
Doing busy work. Working in the podcast; instead of working
On the podcast which is why I reached out
To you. I want to be promoting myself more in promoting
The show as to reach out. Every week
I use the the planner method, you could say.
The one thing or, I use the top 3 I look at
And I focus on the projects I have to work on.
Then I create every single day, I write down
The goals that I want to remember. My one thing
I need to do and then I have the little list.
The the action items that I will get to. But always focus
On one thing as the most important.
Today, my one thing is: let’s record an episode with you.
That’s a good thing. I like that, because I was
Having guests on my show. This question, I think, will be
A little bit interesting because most of
My clients are not in the media space. They’re, generally,
In the delivering product or delivering service to customers.
We talk about your common enemy. Common enemy is,
The way we, generally, talk about it is if you could remove
One thing from your clients life that you think
Is holding them back. But in your space your clients,
Your listeners are people who are interested
In the history of football. I’m just curious
What is one of the things that you think
Your clients are either struggling with or fighting with,
That they’re coming to listen to your show
To help deal with? Is it just entertainment or
Their just really interested in the knowledge?
What do you think some of the things your clients
Are thinking about? When they’re like, “You know
What I’m going to do today is I need to go listen
To an episode of Back to the Future Football Style.”
That’s a unique because, I guess
The problem that I am solving would be learning
About the history of the NFL. That’s the majority
Of the fans. But I think, going even further, it’s really
They’re looking for the story aspect of it, because
Anybody can listen and learn about — they can read
A history book. Reading a textbook for school, and
Then waking up 5 hours later after you fell asleep
Because it was so boring and it was monotone like your
Previous professor. But I think they come for
The entertainment value of being whisked away in the DeLorean.
In the theater of the mind. And to really, truly be plopped
In that situation to be able to say, “It was so cool
To think about back then.” Because every episode,
I always start off by some kind of event that happened.
If we’re going back to 1920, I would bring up an event
That’s not even related to football to try to give almost
An idea of what was going on at that time. And
Then we tie it into football, and then we close out the show.
I would say that in a long way, the escape from reality
And learning about the history.
I think what’s really interesting about that —
I think you caught it a little bit. You said,
They’re interested in the stories. One of the things
That I tell all the time to my students, my clients,
And my kids, is that we’re a story-born people.
Your stories are how you learn things.
It’s how you educate. It’s how we judge the depth
Of a relationship. I still tell my kids this is that
The difference between an acquaintance is
Someone who’s name you know, but whose story you don’t.
A friend might be someone whose name you know,
And whose story you know. A best friend,
Is someone who you guys have shared all your stories
With each other. The only way to continue deepening
The relationship is to go out and create new stories together.
We judge the depth of relationships based on stories.
When it comes to teaching anything
That you’re teaching someone is just data.
I like to think of data like nails and stories are
The hammer that drive them home. Without the stories,
People aren’t going to be able to grasp on hold those things.
You’re using stories as a way to both
Teach history and to entertain people, which I think is
A really powerful thing.
It’s been fun so far.
Cool. I want to talk a little bit about some practical things.
I have the thing I called the heroes toolbelt. Maybe,
You have a big magical hammer like Thor. A bulletproof vest
Like your neighborhood police officer. Maybe, you just really love
How Evernote helps you organize your thoughts. I’m curious,
What are some of the practical tools you use
To manage your podcast. Things you couldn’t live without?
Maybe, it’s your schedule or the team you have doing
The production stuff. What is some of the practical tools
You use to make your podcast reality?
Like mic-setup you have going.
If I were to — I would mess it up.
My computer’s currently sitting on a cat tree
In our bedroom. I wouldn’t say that it’s any
Magical tool set. As far as my team, my wife
Does all the editing for me. I really appreciate
That. She does a really good job for it. If she didn’t spend
That time, then I would have even less time to work
On the show. As far as the tools I use other than
The fancy, it’s not really that fancy of equipment,
But I use the Audacity program for recording and editing,
My wife does. Then I have a website hosts/media host
They’re a unique thing where it’s a WordPress site. And it’s also
The hosting at the same time. It’s all unlimited and
They’re really cool group of people to work with.
If anybody’s interested I recommend using them. For me,
It’s beneficial because I don’t code. I don’t know any of that
Type of stuff. I can drag, drop, and just type in things.
I use the super basic stuff Excel Spreadsheet
To keep track of what episodes are going to come up.
OneNote. Nothing fancy. I’m, I guess,
A little old school when it comes to that.
I love the idea of using Excel Spreadsheets
To track things. I am a huge fan of the spreadsheet.
I use Google docs for my spreadsheets because I have
To share with team members and whatnot.
But same kind of thing. Lots of formulas and keeping track
Of things in there. Really useful for that kind of stuff.
What did you say the name of
The podcast site was will stick it in the resources
For people who might be interested?
I would say to them because they’re launching
A new one that’s called https://podcastwebsites.com/
Then it’s also actually run by Captivate.
Interesting. We’ll check those out and put them
In the resources for people who are listening.
Music is by Purple Planet Music. Visit https://www.purple-planet.com/
Next thing I want to ask you about is your
Own personal heroes. Frodo had Gandalf. Luke had Obi Wan.
Robert Kiyosaki had his Rich Dad. Who were some of your heroes?
Were they real life mentors, speakers, or authors?
Peers who were just a couple of years ahead of you?
And how important were they to what you’ve accomplished
So far? Either in your personal life or here
With getting your show off the ground.
This is another one of those questions where
I could talk to you for days because I couldn’t really
Pick one. But for some reason, my Grandpa
On my mom’s side stuck in my mind. There’s been time
He since passed away. He owned his own business my entire life.
The business that he owned was this little model. It’s like
A little miniature railroad where you can drive it,
But it was like a little park and everything. And they’d have
A lot of other family picnics type stuff. We were always there.
When I grew up. Before he passed away, I didn’t really
Appreciate it. But I realized later in life, he did exactly
What I want to do. He was passionate
About trains, and he owned a business. And that’s all he did.
I’m passionate about football. And I want to own a business.
That’s all I want to do. I didn’t realize it back then.
That’s the guy I want to be. When he was around,
I wish I would have asked him more questions
About stuff like that. I really didn’t,
So that’d be one as far as a personal hero. As far as
The podcasting space. They’re called
The Fantasy Footballers. They were software engineers.
They owned a company. Then they moved
Into creating a show about fantasy football.
That’s all they talk about. Fantasy football.
The dream, the life, and now they’re touring
Around the nation and things like that.
That would be one of my podcasting —
Exactly. It’s just crazy to think that
The power and the medium
Of a podcast and other types of internet-based applications
And you can, like yourself, you’re traveling around
The nation. It’s just super cool to me to be able
To think that which, speaking of that Pat Flynn
From long days ago, he’s always been a hero of mine
For this type of thing. Storytelling, Dan Carlin, I don’t know
If you’ve ever heard of hardcore history. I tried to —
I’ve heard of Dan Carlin. I haven’t listened to it,
But I’ve heard of it.
If you like history. If you like anything
Revolving around military history, I tell everybody out there
You’re doing yourself a disservice not to listen to him
Because he tells the stories like nobody’s business.
That’s awesome. It is definitely crazy,
The kind of stuff that we can; I almost feel like
We get away with it today. The good life
And businesses that we can lead and run that just
Weren’t a possibility 10-15 years ago. It’s super cool.
Who would have thought that you could run
A successful business that replaces a couple of
Software engineering jobs talking about fantasy football?
And I know they’re making more
Now than they ever did. But that’s not even the reason
Why they do it. They’re always able to work their lives
Around their children. That’s what I want to do too.
That’s my ultimate win or my goal is just
To be able to take my daughter to school, go to the gym,
Come home, work on my show, go pick her up.
Just that kind of thing.
If you think about it, every business that you could
Possibly be in, you’re in the business
Of attention. We’re all in the business of gathering attention.
Then using that attention to help solve people’s problems.
Podcasting is one of the fastest growing mediums
On the planet and I believe just last year I think it overtook
Radio listening in the car, which is insane and it’s still growing.
Radio listenership isn’t growing. But podcasting is.
It’s definitely a great way to grow and build an audience
And keep holding people’s attention. That’s why we’re doing it.
That’s why I’m recording my show, while you’re recording your show.
Just different topics. But it’s super fun.
People ask me all the time, like, “Why are you running
A podcast?” I’m like, “Honestly, the reason I’m building
A podcast is because I get to talk to cool people.”
Whether or not I build an audience or does
Cool things for my business is secondary.
But it’s definitely fun. What I want to do is bring it home
For our listeners and talk about your guiding principles.
Top 1 or 2 principles or actions that you use regularly
That you think contribute to the success and growth
Of your podcast. Maybe, something you wish you’d known
When you first started out and recorded your first episode?
If you’re going to take it there.
I would say — before recording my first episode,
That guiding principle that I knew was something
That I listened to. I like to tell this because there’s a guy,
Another hero, Jocko Willink. He has a podcast himself.
His an ex-Navy SEAL like Supreme Commander. I don’t know
What their titles are. But I listened to his show and
I heard somebody talked —
I’m not sure what his title is in the Navy.
I know doing that a disservice as well.
But the guy is extremely intelligent.
He is super motivating. I remember an episode
Where he was talking to his co-host. The co-host
Just kept complaining about not being able
To do something. His mantra is discipline equals freedom.
The guy kept saying — I forgot what it was.
He kept complaining, “I can’t do this because of this.”
And Jacko just kept saying, “You do it or you don’t.”
Those simple words. You do it or you don’t.
That was about the time where I started getting
Back to working out and things like that.
I set my alarm for 4:46am every single day. And that would have
Those words go through my head: you do it or you don’t.
It’s like I’m either going to wake up or I’m not. I’m going
To go to the gym or I’m not. I’m going to start my podcast
Or I’m not. I’m going to record or not.
Just the simple thing. You do it or you don’t.
I guess that’s a mantra rally cry that I could use.
I wish I would have had that at the beginning because
There’s a lot of times when I was going to start a podcast
Or start another thing and I never did. Because I didn’t.
Instead I should have done. I would say
That’s my guiding force. Do it or you don’t.
I’ve heard that multiple times in
Different ways from different people on the show.
I think it comes back to this idea that, particularly,
The discipline equals freedom part.
How many people talk about their calendar.
Having a strict calendar has set them free.
It’s in that same vein: if you’re just going to do it.
I find it really interesting because I’ve noticed the same thing
In my business is that when you just set up your life.
It’s like “I’m working on this thing. At this time.
It’s on the calendar and it’s just going to happen.” It frees you up
To not think about that until that time. If your calendar —
Everything on my count is only down
To like, I’ve got my family time on my calendar because I know
If it’s on the calendar, then I can be all the way there.
I can be all the way in. I don’t have to split my focus
Or worry about other things that I didn’t do because
Discipline equals freedom, essentially.
I definitely am not all the way there by any means.
I’m going back to my Thor character. After Endgame
When he was melted ice cream Thor. I’ve gotten back
To melted ice cream Thor myself. But I need to do it or I don’t
And get back to the gym. And discipline equals freedom.
I’m probably that way too. I’m definitely not all the way there
In my business. But one of these days,
We’ll be snapping our fingers and saying: I am Iron Man.
Exactly. Yes. Thank you for bringing that back home.
That scene in that movie was gut wrenching.
I was surprised how bought into that character
You were. Or at least, I was. You’re like,
“I can’t believe they made it seem like this
As emotional as they did over a superhero.”
Which is I think super cool. They did a good job.
That entire series. I can’t even explain
How excited I was for it. Because I was so excited
In the anticipation after Infinity War and waiting so long.
I was actually let down by the movie. The first time I saw it
Because of my internal anticipation. The second time I saw it.
I was like: It was amazing. Captain America going —
The first time ever saying Avengers Assemble. It’s just —
You’re like: that’s what you wanted. You wanted it
So bad. I remember, for me, the most gut wrenching scene
Was when Black Widow sacrificed herself to save Hawkeye.
I teared up. I was like, “I can’t believe I teared up
At a superhero movie.” I blame it on being a parent.
Being a parent makes you tear up a lot of things
You wouldn’t have teared up before.
That’s how I get away with it. I’m a dad, it’s okay.
Don’t worry, man. I’ve been emotional my entire life.
I’ve always been known for the guy that would
Tear up. Let’s go back then. I’m changing my answer.
My superpower is my empathy and my willingness
To show my emotions and cry with people.
I’ve always been the guy that would say,
“I don’t care if you have to verbally abused me.
I don’t care. Tell my text. Call me and complain to me.
Yell at me. Swear me out. I don’t care.” I guess
That will be my superpower.
I’m willing to absorb all of their raw emotion.
I have three daughters. I’ve gotten really good
At that. They have a lot of emotions that are too big
For their tiny little bodies. For whatever reason,
Those emotions piss my wife off because she’s a girl.
She’s like, “They just need to get over that.”
I’m like, I’ll just hold them in my lap,
Let them cry on my shoulder. I’m like, “It’s okay. Just cry.”
After 20 minutes of them crying my shoulder,
They’re all better. And she’s like, “I don’t know how you do that.
I just want to wring their necks.” I’m like, “I don’t know.
Just go let them cry.” Last thing that I do
On this show is a real simple thing. It’s called
The Hero Challenge. It’s pretty simple. It’s basically this:
Do you have someone in your life or in your network
That you think has a cool entrepreneurial story?
Who are they? First names are fine. And why do you think
They should come and share their story on our show?
I’m going to say that the guy I think you should
Interview would be Charles. I would also call him
One of my mentors. He also is an Evangelist for Christ.
He was the guy who helped guide me through
My supervision at the beginning and teaching me
A lot of things. But the reason why as far as entrepreneurial
Is he takes everything that he believes.
He’s had books and all these other things. But the way
That he tells stories and his passion. He makes you believe,
Even if you’re not. No matter what it is. I think
He doesn’t do this. But I told him, he needs to start
A podcast. Needs to be a public speaker. He does a lot
Of these public speakings, but he’s the one that officiated
My wedding. The reason why I chose him was just
Because I knew that there was connection there.
He was the one that was channeling everything.
I would say that’d be the guy.
Awesome. That basically brings us to the end
Of our show. We’ll go ahead and connect about getting him
On the show, afterwards. What I want to do is I want
To find out from you where people can find you. Listen
To your show. Maybe your website, that kind of stuff.
Who are the type of people that would be interested
In listening to your show.
You can hit the show up at any podcast player.
It’s called the Football History Dude. It’s a show
About the rich history of the NFL. If you like football,
The NFL. If you’re curious about learning
About the yesteryear of the gridiron, and you just want
To know how it was built, or just want cool stories
About how it was back in the 1920s, 30s, and 40s
For the most part, then you want to
Go over to https://thefootballhistorydude.com/
Awesome. Thank you so much for coming
On the show, Arnie. Really appreciate it. It’s been
A wonderful conversation. Any final words of wisdom
For our audience before we I hit the record button here.
Other than the whole, you do it or you don’t
I just wanted to thank you, personally, for letting me
Come on and have my first interview ever.
It was very fun. Thank you.
Awesome thank you for coming on the show.
Really appreciate it. So, if you’re listening
To the show and you like football. Or you’re interested
In football. Or you like stories in history. Hit up
The Football History Dude podcast, probably iTunes
Or Google Play Store. Good place to go find those
And thank you for coming on the show, Arnie.
I really appreciate it.
Thank you. I appreciate it as well.
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The HERO Show
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