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Episode 059 – Michael Dixon, Sr.

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #59 with Michael Dixon, Sr. – Be 1% Better Every Single Day of Your Life.

Michael Dixon Sr. is the Founder/CEO of the Dallas-based branding agency Mike Builds Brands. He is most recognized for his work with notable brands like AT&T and celebrities like stylist J. Bolin and actress Tina Lifford who plays “Aunt Vi” on OWN’s “Queen Sugar”. Michael’s various clients span from small businesses all over the country to celebrities, social media influencers, enterprise corporations, public officials, politicians, conferences, and conventions as large as Essence Festival.

At an early age, Michael identified an opportunity to reach a niche audience in his hometown, Jackson, Mississippi, and founded his first company at 18 years old. His unique business savvy and obsession with self-education and entrepreneurship enabled him to sell his first 7 figure company at only 22 years old.

His current branding agency Mike Builds Brands is the nation’s most recognized full-service social branding agency for businesses, influencers, events, organizations and more. MIKE BUILDS BRANDS specializes in brand identity creation, brand management, and scaling. From graphic design/web design to event coordination and social media management.

In addition to his business ventures, Michael is intentional in is philanthropic and community services interest. He is a lifetime member of NAACP and contributes a $1000 scholarship for trade school students per semester. In addition to his generous giving, he is also a public speaker, soon to be first-time author in 2020, and a mental health advocate for African American men.

Here’s just a taste of what we talked about today:

  • The time it takes to get from deciding to start an agency to serving 150 clients.
  • Allow yourself the ability to grow and never but yourself in a box, limiting yourself.
  • Enduring a roller-coaster of tragedy and triumphs.
  • Having enough wealth so you can focus on building towards your goals.
  • Find the right motivation to grow your business.
  • Achieving financial freedom to develop time and location freedom.
  • What sets Mike Builds Brands apart from other companies in the same space?
  • Toning down being too much of a people person–understanding when to cut-off from negative people.
  • Hiring people who want to be successful as well in order to be fair to your company and family.
  • Small steps everyday, compounded over time, make a huge impact on your business and the people you work for.
  • Fighting against false expectations.
  • The road to success is a process.
  • Successes are years in the making paired with consistent hard work.
  • Realize what it is that you want to build.
  • Evaluate the sacrifices required to reach your goals.
  • We all have some sort of innate of passion and creativity.
  • The easiest way to guarantee success is to never give up.
  • No matter how well you think you’re doing, there will always be things in your system that can be done better.
  • Heroes are around us and these heroes are spirits of things that are driving you and empowering you to be better every day.
  • Never stop learning and never think that you know it all.

Recommended tools: 

  • CRM System
  • Project Management System
  • Calendar System
  • Evaluation System or Metric for Success

The HERO Challenge

Today on the show, Michael Dixon, Sr. challenged J to be a guest on The HERO Show. Mike thinks that J is a fantastic interview because he is a barber that has amassed a huge organization and have worked with some of the most influential people in the world.

How To Stay Connected With Michael Dixon, Sr.

Want to stay connected with Mike? Please check out their social profiles below.


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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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