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Episode 057 – Jean Ginzburg

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #57 with Jean Ginzburg – How to Level-Up and Evolve Your Business Through Digital Marketing.

Jean Ginzburg is a #1 best-selling author, award-winning entrepreneur and digital marketing expert with more than 12 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is the CEO and Founder of JeanGinzburg.com, a digital marketing education company and Ginball Digital Marketing, a digital marketing agency. Jean’s clients range from brand name Fortune 500 companies to innovative start-ups. Additionally, Jean has been featured in Inc.com, Forbes.com and the Huffington Post.

Jean and her companies have won several awards and mentions:


  • JeanGinzburg.com made the Top 100 Woman-Owned Companies by Colorado Biz Magazine, June 2019
  • JeanGinzburg.com made the Top Company Finalist by Colorado Biz Magazine, June 2019
  • JeanGinzburg.com made the 2018 Entrepreneur 360 list by Entrepreneur Magazine, Dec 2018
  • JeanGinzburg.com made the Top 250 Private Companies by Colorado Biz Magazine, Nov 2018

  • JeanGinzburg.com made the Top 25 Ad Agencies in Denver list by Denver Business Journal, Sept 2018

  • Jean was named a “Women to Watch” by Colorado Biz Magazine, Jul 2018

Here’s just a taste of what we talked about today:

  • Productizing knowledge and evolving over time.
  • Realizing your superpowers and zone of genius.
  • Communication is internal and external.
  • Try not to do everything yourself.
  • Start your staff small and grow the team from there.
  • Scaling the business means scaling the team as well.
  • The importance of company SOPs and documentation to the company’s efficiency.
  • Clients who believe in themselves and clients who don’t.
  • Choosing clients and making sure you are working with only the people you can help.
  • Have a calculated risk when diving into entrepreneurship.
  • Remember that entrepreneurship is not all glitz and glamour.
  • Do not underestimate consistent small successes in your business.
  • Look for people to follow who resonates well with what you’re doing.

Recommended tools: 

The HERO Challenge

Today on the show, Jean Ginzburg challenged Ally Lozano to be a guest on The HERO Show. Jean thinks that Ally is a fantastic interview because she managed to run her law firm despite being 7 months pregnant and a hurricane destroying her home.

How To Stay Connected With Jean Ginzburg

Want to stay connected with Jean? Please check out their social profiles below.

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Music: https://www.purple-planet.com/

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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