Episode 057 – Jean Ginzburg
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #57 with Jean Ginzburg – How to Level-Up and Evolve Your Business Through Digital Marketing.
Jean Ginzburg is a #1 best-selling author, award-winning entrepreneur and digital marketing expert with more than 12 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is the CEO and Founder of JeanGinzburg.com, a digital marketing education company and Ginball Digital Marketing, a digital marketing agency. Jean’s clients range from brand name Fortune 500 companies to innovative start-ups. Additionally, Jean has been featured in Inc.com, Forbes.com and the Huffington Post. Jean and her companies have won several awards and mentions:
- JeanGinzburg.com made the Top 100 Woman-Owned Companies by Colorado Biz Magazine, June 2019
- JeanGinzburg.com made the Top Company Finalist by Colorado Biz Magazine, June 2019
- JeanGinzburg.com made the 2018 Entrepreneur 360 list by Entrepreneur Magazine, Dec 2018
- JeanGinzburg.com made the Top 250 Private Companies by Colorado Biz Magazine, Nov 2018
- JeanGinzburg.com made the Top 25 Ad Agencies in Denver list by Denver Business Journal, Sept 2018
- Jean was named a “Women to Watch” by Colorado Biz Magazine, Jul 2018
Here’s just a taste of what we talked about today:
- Productizing knowledge and evolving over time.
- Realizing your superpowers and zone of genius.
- Communication is internal and external.
- Try not to do everything yourself.
- Start your staff small and grow the team from there.
- Scaling the business means scaling the team as well.
- The importance of company SOPs and documentation to the company’s efficiency.
- Clients who believe in themselves and clients who don’t.
- Choosing clients and making sure you are working with only the people you can help.
- Have a calculated risk when diving into entrepreneurship.
- Remember that entrepreneurship is not all glitz and glamour.
- Do not underestimate consistent small successes in your business.
- Look for people to follow who resonates well with what you’re doing.
The HERO Challenge
Today on the show, Jean Ginzburg challenged Ally Lozano to be a guest on The HERO Show. Jean thinks that Ally is a fantastic interview because she managed to run her law firm despite being 7 months pregnant and a hurricane destroying her home.
How To Stay Connected With Jean Ginzburg
Want to stay connected with Jean? Please check out their social profiles below.
- Website: JeanGinzburg.com
- Social Media: Jean Ginzburg
Call To Adventure
Don’t forget you can stay connected to me and the show by subscribing now. Just text ALCHEMY to 444999. Or you put your email address in the box at the bottom of this page. You’ll get all sorts of cool gifts, be updated about our contests and polls, and get notified when we publish new episodes. With that… let’s get to listen to the episode…
The Webinar Alchemy Workshop: https://richardmatthews.me/fs/waw-slf/
Hello, and welcome back to the HERO Show.
My name is Richard Matthews. I am on the line
With Jean Ginzburg. Jean, there?
Yes. Thank you so much
For having me on. I’m super excited to be here.
Awesome. Glad to have you here.
Let me introduce you for the folks
Who’ve never heard of you before.
Jean is a number one best-selling author;
Award winning entrepreneur;
And digital marketing expert with more than
Twelve years of industry experience
Helping companies, scale revenue, optimize sales,
And marketing processes improve productivity.
You’re the CEO and founder
Which is a digital marketing education company,
And Gimbal Digital Marketing
And digital marketing agency. You’ve got clients
Everywhere from Fortune 500 companies
To startups. You’ve been featured on Inc Forbes
And Huffington Post. And got a list of awards
That is a mile long. Why don’t you tell me today,
What you’re known for. What is it
That people come to you for? Why do they
Hire you? What’s the the typical thing
That you help businesses do?
Absolutely. I’ve been doing this for 12 years
And I would say, now, typically, entrepreneurs.
I usually work with entrepreneurs. Small
To medium sized businesses, and they usually
Come to me a with help on: How do I grow
My business using digital and social strategies.
I would say that’s where I’m mostly known for.
We do work quite a bit with info product creators
Or digital course creators or entrepreneurs
Who want to create or have a digital course
Or support—want to basically productize
Their knowledge in something that is beyond
Having clients or trading time for dollars
Or something like that. We’ve worked
With a lot of those kinds of entrepreneurs
And help them grow and scale their
Whatever that is. The info product. That piece
Of digital course that they’re looking
To productize their knowledge from.
That’s awesome. That’s actually what I spend
Most my time doing, is helping my clients
Productize their knowledge. I call it
Instructional design. Help them do
Their instructional design and the marketing
And sales and stuff. We’re in a similar space there.
I want to talk about your origin story.
We talked on the show, every hero’s
Got their origin story.
It’s where you started to realize
That you were different. That maybe
You had superpowers, and maybe you could
Use them to help people. How did that happen
For you? How did you get started
On this entrepreneurial journey and get
To the point where you’re building a business
That’s recognized as—what some of these awards
That I had pulled up. Women to Watch
In July 2018. And Top 25 Ad Agencies in Denver.
And a couple of bunch of other awards.
I think I’ll probably start with back in the day.
My story starts with—I’m actually
From the former Soviet Union. I was born
In Russia. As you know, probably most people
Know, Soviet Union: very non-entrepreneurial.
Absolutely no entrepreneurship there, whatsoever.
Grew up in communist era. And my family,
We immigrated to the United States
When I was 8 years old. Came here
And I think just because I didn’t grow up
With entrepreneurship at all, I think
That was always in the back of my mind.
I went to college. Got some jobs. And went up
Through the ranks. But always
In the back of my mind, I was kind of thinking,
I’ve always wanted to start my own thing.
I think there’s a better way. I think I could
Do better with clients if I were
To just start something on my own. That was,
I think, always swimming in the back of my mind.
Over the jobs that I had, like I said,
I’ve been doing this for 12 years
And digital marketing and social media.
Everything that I’ve had in terms of positions
That I’ve held have been all
In the digital marketing space. I think that was how
I started off in terms of my area of expertise.
So, 6 years ago, almost 7 years ago now,
I decided: I think that I’m going to take the plunge.
It’s time for me to start something on my own.
Just working for the company
That I was with, and just in general,
Companies that kind of seem very inefficient.
There’s a lot of politics. I decided: I think
That I can do much better with clients
If I were to serve them directly. That’s really
How I started my business, about
Almost 7 years ago. I was already in digital marketing.
It was pretty easy transition for me to go
From working at a company to starting
My own company. In terms of serving people
And the kinds of companies or entrepreneurs
That I worked with. I think that came over time.
Primarily, I started working with entrepreneurs
When I first started my company. And I still do,
But we’ve kind of grown a little bit in the sense
That we’ve taken on some bigger clients, of course.
And we’ve taken on some bigger challenges
With clients and bigger projects. Over time,
That has changed, as well as evolve.
I know, we all evolve all the time
As we’re entrepreneurs. Then, over time,
It also has evolved in the sense that
We try—we help entrepreneurs productize
Their knowledge. In the beginning, we’ve worked
With a lot of different companies,
But now we’ve niched down just because
We’ve had the experience, over time. We know
What it’s like to create a digital course
Or an info product. What it’s like market it.
What it’s like to get your audiences. How to use
Social media for all that. I think, become a specialization
For us, if you will. I would say this,
My entrepreneurial journey. That cover most of it.
It’s really interesting. Out of curiosity,
Do you still speak Russian?
I do. Yes, fluently. I still speak Russian
With my parents.
I know 2 whole phrases in Russian
And I’m going to test them out on you
Because why not? I know the phrase:
Novoye pokoleniye, which I believe
Means new generation is that—
Yes. That’s correct.
I could say that. It’s very not useful,
But I know how to say that in Russia.
I was like, “Are you gonna give me
Any swear words?” Because I don’t know.
And the other one is Spokoynoy nochi,
Which I believe is good night.
Good night. Yes, absolutely.
That’s it. I can tell people good night
And I can say new generation in Russian
And that’s the only thing I got.
The new generation—
I understand the good night. But the new generation,
Where did that come from?
It was the name of a summer camp
That I worked at in Russia in high school.
They had, in Moscow, an organization
In my hometown, in California, put together
A summer camp in Moscow for the Russian kids.
In the school systems in Russia.
They taught English. But most of the teachers
Were British, and most of the kids wanted to learn
The American accent. They would bring kids over.
I was in high school at the time. They bring us over,
And we would do an English camp with them
Over the summer. We would do classes
And whatnot during the day with the kids.
I had a class of 2 second graders, I think.
My friends had different classes or whatnot.
We spent the day teaching and then we’d have
Play fun and games, and do summer camp stuff
In the afternoon. But the goal, basically, was
They wanted to just hang out with Americans
And learn how we spoke. It was a fun thing
We did in high school.
That’s really cool. They probably started doing that
After the wall fell, I’m assuming—
That would have been in early 2000s.
Got it. That’s probably after the wall fall
Because when I was there and when my parents
Were growing up there was very much
The Iron Curtain. It was hard to get in and out
Of Russia. If you were in it, it’s hard to get out.
If you were not in it, it was hard to get in.
They probably started doing that after the wall—
It was really interesting being there
Because America as a country.
Our oldest buildings are 200 years old.
You walk around in the Red Square in Russia
And I like this buildings 800 years old,
And this building’s 1200 years old, and we’re like,
“That buildings 5 times older
Than our whole country.”
That’s true. It’s like a Europe
All over the place.
You can see the hand of the communist regime
All over the more modern architecture.
When we went into the subway, the whole thing
Is designed to make you feel small.
It’s really fascinating how that happened.
It’s really beautiful architecture, but you can see
What they were trying to do with it. Even going
In the airport and talking to the, what is it
The person who takes your passport
And stamps it? They’re way up there
And you have to hand it up to them
Because they’re looking down on you.
That’s authority. That’s a big thing in Russia.
Absolutely. Of course, I’m sure in the end—
This was when I was growing up. The Communist Bloc
Architecture, which is just concrete and windows.
You probably saw a lot of that
When you were there. The old
Communist Bloc Architecture. They did that
All across Eastern Europe and Russia
Where it was just houses for people to live.
Make it simple and practical.
Do you ever go back to visit
I’ve actually never gone.
My parents live in Chicago.
Your family’s all here?
Yeah. My grandparents were there
When we left but now they’re passed away
A while back. My grandparents passed away
Like 20 years ago. At this point,
There’s really not too many people to see there.
Not many connections over there.
Makes sense. So, back to your business.
After we detoured on Russia
A little bit because that’s fun.
It’s interesting. I’m sure people wanna hear
That kind of stuff.
Your superpowers. It’s what you specifically do,
Or build, or bring to your business
That helps solve problems for people.
The things that you use to slay
This world’s villain, so to speak. What would you say
The superpower is that you bring to your organizations?
I think there’s a couple of superpowers
That I’ve, over time, gotten to realize
And understand what am I good at
Because I think as an entrepreneur,
You have to realize what you’re good at.
Then you have to realize what you’re not good at,
So that you can outsource that or give that
To a team member, something like that.
I think for me, communication has been a big
Superpower of mine. I think I’m very good
At communicating. Breaking things down.
Making sure that everybody is on the same page.
Team members, clients, whatever it may be.
That’s been a big piece of what has helped me grow
My business and just be an entrepreneur
In general. Also, similar in that vein, is
Chunking things down as much as possible
In terms of goals and things like that.
Because a lot of times I see that
When entrepreneurs create goals, they’re like,
“This is so overwhelming. This is so big.”
But I think one of my superpowers has been:
How do I take a goal? Whether it’s my goal
Or a client’s goal, or somebody I’m working with.
And how do you make it into bite-size pieces,
So it doesn’t seem as overwhelming.
So, you’re just taking one step at a time.
Baby steps and—
Eating the elephant, so to speak.
Exactly one bite at a time. I would say communication
And chunking things down. Or making goals
More manageable, would be my superpowers.
When you work with clients, do you find
That communication is something
That you have to help them with
In their businesses, regularly? Help them
Establish better communication principles
And things like that? Or is it just something
That you’ve noticed has been really helpful
In running your organization?
Definitely both. A lot of times, I think internally,
They might have. I feel like a lot of times
They have … of communication issues, internally.
Also, how they’re communicating
To their external world. Since my area of expertise
Is digital marketing and social media, it’s also:
How do you communicate your message
To the outside world so it could be internal
And external. Communication, of course,
Is a big piece of marketing.
Absolutely. The other side of your superpower
Is your fatal flaw. If you think your superpower
Is that communication and chunking things down
For people. The fatal flaw, like Superman
Has his Kryptonite. Or Batman is not actually
A superhero. He just has to work really hard.
Has there been something that you’ve noticed
Has held your business back. That if you
Could have gotten rid of it, or work on it
Sooner, you would have been further along
Than you are now. Question basically is:
What is that? More importantly, what have you done
To help resolve it for people who might struggle
With something similar?
I’d say in the beginning, one of my fatal flaws,
And I think that’s a fatal flaw that’s common
To most entrepreneurs is trying
To do everything yourself. And letting go
Of the control and letting go of the reins. And
I think, and I’m not trying to be like, “Let me find
The easiest one.” But I think it’s the easiest flaw.
But it’s also the one that I had trouble;
That I had struggled with when I was
In my early days of entrepreneurship.
I still struggle with it a little bit, but I think
I’ve gotten much better at understanding
What I’m good at. Like I said earlier, what I’m good at,
And then what I’m not good at. And finding people
On my team who are better at it than me.
And not thinking that I’m good at everything
Because I’m not. And handing those reins
Over to them and being, “You’re capable.
I know that you are. So, run with it.
Because I’m just standing in everybody’s way here,
If I were to do this myself. It’s better if you were
To take it,” and just move forward with it.
Because you’re never going to—
And the company’s not going to move forward
If I’m standing in the way. That’s something
That I hear all the time. That’s definitely something
That I’ve struggled with a lot in the beginning.
Of course, in the beginning you kind of do things
Yourself because you’re all—
Because you don’t have the budget
Or the bandwidth. You run the bandwidth,
But you don’t have the budget to really hire people.
For me it started off small. I hired
A virtual assistant part time to help me
With some of the administrative projects and
Day to day projects that I needed help with.
Then, my team grew from there. I hired people
Who do copywriting for me. Who do graphic design.
And who do video editing. I also, now, have someone
Who’s kind of what I call my right hand,
Who basically project manages everything
For the company and for me. Is a personal assistant
And an administrative assistant.
You start small, and taking that plunge.
It was kind of difficult for me as well in the beginning
Is like: How do I take that next step?
How do I find the virtual assistant?
I remember, specifically. Because for me,
That happened just recently. In the last year,
Where I was by myself and I did everything
By myself and had for the last 9 years or so.
Then I was like, “I’m holding myself back. And I mean
To take that plunge.” I remember one of the things
That I was thinking, I was like, “In order
To hire someone, I have to allocate all this money
To hiring that person.” I was like, “I could use
That money in other ways. In better ways.”
What I didn’t realize was that by hiring someone,
The amount of time that you get back, and the leverage
That you get from having someone do work for you
More than makes up for their cost. It’s a weird thing
To think about in your head. But you’re thinking,
Just for easy math, it cost me $1,000 a month
To hire this person. I could use $1,000 to put it
Into marketing and put in other things,
But that thousand dollars a month gets you 40 hours
A week. I’m just using easy math stuff.
But the 40 hours a week and someone else’s time
Help you leverage things really. It changes the equation
In your business because now I can give someone
An hour’s worth instructions and get 10 or 15 hours
Of work done. And that changes the game,
Completely, in terms of how much you can deliver,
And how quickly you can deliver. And the quality
Of your deliverables for your clients that it’s easy
To scale or easier to scale, and take on
More clients and replace the costs
That it takes to hire someone.
Absolutely. I think the other challenge
Which came along with this challenge was
processes and standard operating procedure.
I think that’s another piece. I know that
I had a challenge like that in the beginning
And I started to document everything
That I was doing so that I can hand it off
To someone. I think that’s another—
It’s the challenge is to progue
For an entrepreneur. I have to hire someone.
I have to find someone to hire. I have
To spend budget and money on person to hire.
And I also have to give them instructions
And teach them and train them and create
A process for what they actually need to do.
It’s almost like a double edged sword in a way,
It’s something that we all need to overcome.
As we decide that we’re going to—
You can’t just be solo. We need to, in order
To scale. We also need to scale our team
Because without scaling our team;
We can’t scale the business.
That’s pretty much impossible.
That’s a really great point too,
About the standard operating procedures too.
Because before you have someone else,
You can have all the procedures in your head
And you’re fine. Soon as you bring someone else,
Then you have to have: “This is the thing
That we’re doing. You have
To download it.” But what it does,
It makes your operation more efficient,
Because now you’re like, “This is exactly
What needs to happen.” And it forces you
To think through your processes, probably
Better than you had before. It’ll immediately
Rear its head when you have a poor process.
Because someone else will come through
And try to do your process and be like,
“I don’t know what to do here.” And you’re like,
“I had decisions I was making
That I didn’t even realize I was making.
Now you have to process those
And get them out there. And you going
To put a lot stronger business.”
Absolutely. When I had real jobs
Before I started my, what I call my real jobs.
Before I started my entrepreneurship,
None of the companies I ever worked with
Actually had a standard operating procedure.
Some of them were big companies.
Some of them were hundreds of employees.
It was like all of it was dependent
On someone training you.
So, if that person who was supposed
To be training you left, or went on vacation,
Or went on maternity leave or whatever.
Or there was no overlap
Between the person who left and the new person.
It was like, everything was just inside their head.
Things were, at least the companies that I worked at,
Were very inefficient. I was like, “How do I make
This efficient when I have my own company?”
Making changes for myself. Making changes
That I thought were inefficient when I worked
At other companies was like, “How do you do that
For yourself?” I was having a …
Every procedure has really allowed me
To scale my business because, primarily,
The thing is I’ve been able to hand off most
Of the client work. Most of the day to day stuff
To my team. Then, I have time
To actually think and create and come up
With new ideas and new products
And work on these things and launch them.
I actually have the time
To take the next steps. To take the risks
And move forward with the business.
Otherwise, I would just be stuck doing client work,
Which is fine, but it’s not a scalable business …
It’s one of the things that I’ve run into
That I think is really powerful,
Is thinking through your processes,
In terms of doing what only you can do.
The same thing with your employees and your staff
Is you want to think through your processes
In such a way that’s: I’ve got my staff doing work
That requires them to do it. When possible,
We automate things.If a robot can do it, great.
Then we need a human to do it. It’s like,
“How do you free up your staff’s time?”
“How do you free up your time?” So, that each person,
Everyone’s work is leveraged.
Everyone’s doing things that are their highest
And best use. It makes for a much more efficient company.
It does. It’s interesting how you talked
About a robot because I think very much near
In the future, I think we’re going
To be having robots do our work versus
Actually having employees do it.
Ten years from now,
It’s probably going to be one of two things.
You’re either going to tell robots what to do,
Or you’re going to be told by robots what to do.
That is very true. I’m hoping that
I’m gonna be the one
Telling the robots what to do.
But I guess you never know. I hope the robots
Are not telling me what to do. But I remember
I’m part of a mastermind group
And one of the things that they talked about,
One of the sessions was like, “What will happen? “
Because, since we didn’t do my area of expertise,
Digital marketing, this is a digital marketing mastermind
That I’m talking about. And they were talking about,
“What would happen in the next 5 to 10 years
When it comes to all the digital marketing
That we do? Right now, it’s all very manual.
Doing your Facebook ads manually.
Writing copy is manual, and putting offers
In front of your audiences is very manual.
It’s very much one-sided. But in the future,
You’re thinking that all of this is gonna be optimized
By robots. Your Facebook ads can be optimized
By robots. Your copy is going to be written
By robots. The offers that you put out there
Will be personalized to the people
Who are looking at them. So it’s
Basically, what you—
I’m actually working with a client
That is building AI for copywriting.
It is ridiculously cool. I’ve had a lot of my agencies.
The sales letters, and copy and whatnot, put
Through the robot. Now, you can fill out a profile
And hit a button, and have it generate
A sales letter that says almost as good
As I would have written it by hand.
95% – 99% of the way there, you might go through
And make a couple of adjustments.
And have it done in 2 seconds instead of 2 weeks.
I want to know the name of that company so
That I can work with.
They’re currently launching. You’re welcome
To check them out there. They’re fantastic.
They’re currently looking for investors
And partners and whatnot. Definitely,
If you’re in that space, check them out.
My team does write a lot of copy
For my clients, and for my business, too.
Their 2.0 launches just around the corner.
One of the things that they’re adding is
They’re adding the ability for you to put
Your copy frameworks into the robot so that
The robot can generate copy for you
From the profiles. Using your things, there’s a lot
Of good stuff in there from a core publishing
For myself and from other big marketers.
You can use their copy but you if you have
Your own copy framework that you use
On a regular basis, you’ll be able to put them in
And have it spit out copy. I was like,
“This is just like money falling from the sky.”
Because if I can take the same thing
That takes me 2 weeks, and get it done
In an hour. Now I can do 15 of them.
Absolutely. Actually, it’s already happening.
Besides CopyPro, I remember reading an article.
Maybe 6 months ago or a year ago that said
That most publications like news, what used
To be newspapers, I guess, now are called
Media companies. Like the New York Times
Or something like that. They have
For their sports section. Most of that
Is now written by a robot. It’s not written by him
Because it’s like template. When you talk
About sports: this happened and that happened
And that was the score. For something like that.
It’s actually already being written by a non-human.
It’s already being done by robots.
I use that on a micro-level for my business.
As an example, when this show is done,
When we’re done recording this episode,
I hit the stop record button. That stop record button
Does a bunch of things. It’s a trigger.
I like to think about automations
In terms of triggers and actions. My trigger
Is that I’ve stopped the recording and it gets
Uploaded to Zoom’s cloud. The Zoom cloud
Takes and sticks my Google Drive folder,
And the Google Drive folder is being watched
By a Zapier thing that’s creating Trello cards
And assigning it to staff. Then, it moves
Through a whole process. There’s a whole bunch
Of automation on that. Then, when it comes
To building your procedures—when I first started,
Most of those things were being done by hand—
By me or by some of my staff—and we’re
Looking through. It’s like, “Where are we doing things
On a repetitive basis where we can have
A single trigger that sets everything else off?”
It allows us to think through our operating procedures
In terms of our automation first. So, when a human being
Has to come in to do something. Someone has
To listen to it and come up with the title
For the show. At this point, robots aren’t good enough
For that. That’s when I can bring staff in.
You have to listen to it and pull out
The good pieces and stuff like that.
That’s the thing that only a human being can do.
I’m always trying to think through
My processes in terms of doing only you can do.
Right now, only a human being can do.
Right now. It’ll change. Then we’ll see.
Five years ago, you weren’t even able
To make this automation. Where you click stop,
And then it goes to a Trello card to Zapier and line.
Now, these people get added to it automatically.
You probably weren’t able to do that 5 years ago,
But now you can.
It’s crazy. We weren’t even able to do calls
Like this five years ago. Our world is changing so fast.
So rapidly. In 5 years, probably a bot
Will be naming your stuff and then doing
All the editing. Then posting into your social media.
Without you having to deal with you have anything.
Which really brings up a good point.
That you need to, as a business owner, as a solopreneur,
Or as a someone else, you need to be keeping track
Of what kind of automations are available.
And how you can use them in your business.
Because for a number of reasons. If your competitors
Are using them, and you’re not, they’re going
To be more efficient companies. They’re going
To be able to spend more money on advertising
And customer acquisition than you are
Bcause they’ve got the extra resources of bandwidth
To do it. I think it behooves every one of us,
As solopreneurs and small entrepreneurs,
To really learn how to do the standard
Operating procedures and how to build robots.
Use the tools that are available to you. Like I said,
You’re going to either be the one who’s telling
The robots what to do, or you’re going
To be told by the robots what to do.
We’re all looking forward to that future.
But what happens at that point? What do we do
With our time when all of the robots
Are taking over, and taking over everything that we do?
Your business will be running on its own.
Just putting money into your pocket. Then, you’ll just
Get to choose what to spend it on. It’s an
Ideal lifestyle. I have no idea what’s going
To happen but I imagine just like everything else,
We’ll figure out new ways to grow and improve lives
Of people around us. My next question for you
Has to do with your clients. In terms of things
That you help them with. I like to talk about
Your common enemy. When you bring someone on,
And I assume this happens pretty regularly,
Where you have mindsets, or roadblocks
That are holding your clients back
From getting really good results. It’s something
That you constantly have to fight against regularly
Or things that they’re doing. Or things that they
With your clients. Things that they’re thinking.
Should be doing that they’re not. That you could just
Wave your magic wand and every time
You brought on a client that was just taken care of
And you knew you could just get them faster results.
What would that be for you? What would be their mindset?
That is the common enemy that you’re
Fighting against on a regular basis.
Something that I’ve been thinking about quite a bit.
Thinking about all of my clients that I’ve had
Or currently have, and where are the roadblocks.
The thing that if I were to distill it down
To one thing, it would be clients who believe
In themselves and clients who don’t believe
In themselves. I know that it sounds very easy
And very simple, but it’s actually what I have seen
To be the difference between successful clients
And clients who are not successful. Or, in general,
Successful entrepreneurs and non-successful
Entrepreneurs. My clients are mostly entrepreneurs.
The clients that I see that are successful are really
The ones that believe in themselves.
Believe in their abilities. Believe in their message.
Believe that they can help their community,
Whoever their community is. Then it’s the clients,
Or the people, or the entrepreneurs
That I interact with who I can see
That they don’t believe in themselves. I can see
That they’re not sure. They’re not clear on things.
They’re not clear on their message.
They’re not clear on what they want to do.
They’re not clear on: are they able to do it?
Are they able to be a part of a challenge?
Then, still get up and and move forward.
That, I think, is really the mindset that I’m seeing,
In general, whether it’s clients or anybody
That I’m interacting with who started
Their own company. Do they believe in themselves?
It’s such a big deal too, because I’ve noticed
That in my business, too. The clients
Who believe in themselves are more ready
To take managed risks that have big payoffs.
Than clients who don’t, and the ones
Who are willing to take those risks are, generally,
The ones who also see the rewards
From taking those risks. Even if it’s just a smaller risk
Is like, “I’m going to put $1,000 in the Ad spend
This month.” They’re willing to do that, and test it out.
And test their messages because they believe in it.
Clients who struggle with that belief are, generally,
They’ll still struggle, generally, end up stopping them
From shipping. From getting their message
To the market. Whether that’s Ads or getting up
On the stage or whatever it is that they’re doing.
It’s that belief that stops them from taking
Whatever the perceived risk is.
I think that’s really the main key. If I were to distill it
All down, that would be it. Because if you
Believe in yourself. Or if you believe in your message.
Or what you’re trying to do. You are more confident.
You are more willing to take risks. You’re willing
To move forward. But if you’re like, “I don’t know.
I’m not sure.” Then, it transcends across
All of the things that you’re doing.
I’m curious how you deal with that
In your business. Do you take the route
Where you actually coach clients until they get
To the point where they got the belief
To do the right things? Or do you just say,
“I’m sorry, you’re not a fit for my business.
You might want to go somewhere else.”
How do you handle that in your business?
I think in the beginning, actually, it was more like
Trying to coach them. To some varying degrees
Of success. But I think, lately, in the last
Couple of years that I’ve had my business,
I’ve turned away clients that I feel
Are not in the right headspace. Don’t have
The right mindset, because I don’t feel like
I am the coach for that. Because this is not
My area of expertise. I can see the successes
And I can see the mindset, but I don’t know
If I’m really the person to—
To help you fix it.
I think a whole other can of worms
That is designed for coaches
That specifically work on mindsets.
I’ll be honest, we all have our areas
Of expertise and that is not mine. I have turned down
A lot of clients in the past. In the last couple
Of years since I’ve kind of grown my business.
Since I’ve known what I wanted. What kind of clients
I want to work with. And if they’re not really
In the right mindset; I just don’t like taking
Those clients on. Because it’s a mismatch …
It’s hard to deliver the result you want to deliver.
Exactly. They also, typically, have very high
Expectations for what they want,
Because their mindset is all kind of screwy.
They think that, “I’m going to do Facebook Ads,
And tomorrow I’m going to become a millionaire.”
It’s usually the ones that have the right mindset
Are usually the more patient ones. The more like,
“I know this is going to take time. I know that
This is going to be a long road. We’re in this together.
But I know I’m not going to be a millionaire tomorrow.
But I will be a millionaire. It’s just going to take some time.”
One of the the defining characteristics I’ve got
For my client avatar is, I’ve noticed, and I think
It has to do with the belief thing. But is whether
Or not they need whatever their online business.
If they need their online business to pay the bills,
Then they struggle with belief. If they are trying
To get their online business as an additional stream
Of revenue into an existing successful business,
Then they don’t struggle with the belief as much.
They’re far more ready to do the work that’s required.
Same thing with the clients that I’ve interacted.
The ones that have the right mindset,
Typically, have a business
That they’re running that I’m not involved in.
Then, they are like, “I need this isn’t gonna be
My other revenue stream. I want to get
This online business off the ground.” It’s going
To take time and they know it. Basically, there are
Other business venture capitals, and this new
“That’s totally cool. I get it. It’s going to take time,
Online business. They realize it and they’re like,
But I’m working towards it.” And also they’re, typically,
The high achievers, because if they already
Have a business that’s successful,
And they’re looking to create a second business
That is an online business. Then when they have
The time, the resources, the energy, and the bandwidth
To put it into the second business,
Then they’re typically also high achievers.
It’s either a second business or they’re trying
To add an online revenue stream
To their existing business. Starting a new business
Means that business is probably going to starve
For the first 6 to 12 months.
Sometimes, even longer.
Depending on how long it takes
To develop your message. Develop your products.
Get all the things together, and find
The right audience for it. There’s all the things
That go into making it successful. But if you’re willing
To put in that time and that work, then you can recoup
Those investments and have an ROI on it. They tend
To think in terms of ROI instead of in terms of cost.
Absolutely. Exact thoughts that I always have.
I have had in the past couple of years having met
Those kinds of clients. It totally resonates
With me as well, because it sounds like
You have the exact same experience.
And it’s really interesting. I’m not sure how we
Turn that into a useful tidbit for our audience,
But just to think of in your business in terms of:
If you do need your business
To pay the bills. You need to still be able
To take on the mindset of someone who’s willing
To take the risks. Willing to have the time
And patience to go into it. Because that’s what it takes
To really make your business successful.
I think that a lot of times people go into
This entrepreneurship thing too quickly.
Maybe, sometimes they need to hold on
To their current job. It might suck,
And I’ve had to do that as well. But then at least
You have a revenue stream that’s paying the bills.
Then you can test out and fund this new business
With your regular job. Eventually, you’ll probably quit
Your job if things are successful. But it takes time,
Effort, energy, and patience.
I kept my corporate job for a long time.
When I finally quit, I took a major pay cut,
Because I had the corporate job and the business coming in.
Then, you quit the corporate job and you’re like,
“It’s a lot of money to say goodbye to.”
But same equation. You get all your time back.
Absolutely. But you’re not worried
About paying the bills. You’re not worried about:
“Am I gonna be able to pay my mortgage next month?
Or my rent?” Because you have the revenue stream
Coming in from your regular job. Entrepreneurship
Is so big lately that it’s like, “Everybody should be
An entrepreneur.” But we all need to have
Calculated risks and think about
What’s that going to look like for us and our families.
That’s an interesting message. I actually wonder
If it’s doing entrepreneurship a disservice
To say that everyone should be an entrepreneur
And you should do it now. I get where it’s coming from.
It’s coming from that good place where everyone
Could be an entrepreneur if they wanted to be.
You have that Disney movie: Ratatouille.
Anyone can be a cook. It’s not that anyone
Can be a cook. It’s that great cooks can come
From anywhere. It’s the same kind of thing.
A great entrepreneur can come from anywhere.
Doesn’t matter what you’re doing now. You could
Turn that into a great entrepreneurial business
At some point. But it doesn’t mean everyone should.
Or that you should do it now. Sometimes it means
You have to get some product development.
Test the market, and find that it’s ready to go.
Keep the job going or keep whatever it is.
There’s just a certain risk tolerance profile.
You have to be entrepreneur. And willingness
To, I say, eat dirt.
Unless you’re funded heavily by some BC
Or something like that. Then, it’s all going to be
A lot of testing, eating dirt, figuring things out.
It’s not all glamorous. It’s not all fantastic.
And what they show on social media, they’re like,
“I have my Lamborghini, and I have my jet behind me.”
It’s funny, I actually get that a lot
Because I travel full time with my family. We have
An RV and we travel the country. We live
The Nomad lifestyle that a lot of entrepreneurs
Are looking for. People like, “You’re so lucky
That you got there.” I’m like, “Yeah, but it also
Took 15 years of working my ass off to get
To the point where I could it.” It’s not magic.
It’s not a magical thing.
All of a sudden, I have it all. I think that
People who, “I think I’m all for entrepreneurship.”
I think if you have a great idea.
If you’re willing to do the hard work, then absolutely.
But think about the risks and think about—
One of the things I always say is: Have at least
Six months of your minimum.
Make sure that you have whatever it is your mortgage,
Your rent, your food, your clothes. Whatever you need.
Whatever is. Your monthly, make sure
You have 6 months of that when you
Start being an entrepreneur. Because you want
To make sure that you have enough
To get you through the tough times
Until you’re seeing your business grow.
What’s really interesting too, is I think
A lot of people, they look at businesses
That are doing really well. They’re like,
“I could get a business to that point in a year.”
And it happens. Sometimes you have people
Who rocket to success. But the reality is
Most of your entrepreneur stories,
Especially the successful businesses, are 5, 10,
And 15 years in the making. Everything
From developing and collecting skills.
To getting the marketplace. To lining things up.
We vastly overestimate what we can accomplish
In a year. And vastly underestimate how powerful
Your business can be if you have consistent
Small successes every day for 10 years.
Absolutely. It’s funny you say 10 years
Because I was actually just talking to
One of my clients. She’s an expert in her field.
She’s an attorney. We started working together
About a year and a half ago when she wanted
To productize her knowledge. She feels like
We’re moving things along and things
Are getting bigger. I’m getting more well known.
I was like, “Absolutely.” She’s been doing this
For a couple of years now. But then we were like,
“How long does it usually take to get
To the maximum level.” Or level, where we’re
More mainstream, as you call it.
We’re thinking we’re like, “All of the people.
All of the Gurus that we know are like:
It took 10 years to get to that point. It just
Takes some time. You just have to have patience.”
Even all the people that we see.
The Gary Vaynerchuk of the world—
The Gary Vaynerchuk envy.
They took them 10 years to get to
Where they are now. They are mainstream now.
They make a lot of money. They are
On social media. They get speaking engagements.
But Gary Vaynerchuk, and none of these people
Got that in the beginning. They all had to
Work for it. I remember I was listening
To Gary speak at one point.
He’s like, “In the beginning before I got
All my paid speaking engagements
That I have now. I had to take on 3
Speaking engagements, where I didn’t get paid.”
It all starts from the beginning. The thing is that
The mainstream don’t really see
We don’t see the struggles. We don’t see
What happened in the last 9 years of
This person’s journey. We always just assume that,
“Gary Vee, he’s famous now. So he was famous
His whole life.” No, none of these people famous
Their whole life. It took him a long time,
Struggle, and 10 years to get to where
They are now. But we all think that everybody
Knows who he is now. So he’s always been like that.
It’s interesting because Gary Vee talks about
Using social media. He talks about what he did.
A lot of people are like, “I can do that.”
I’m like, “You could. You could actually do that.”
But they’re saying: “I want to do what Gary Vee
Is doing.” And you’re like: Gary Vee, he’s got 25 people
On staff producing content for him. He’s got
A couple of full time photographers
That follow him around. Video everything he does.
Everything he says. His staff and people
That follow him around is probably bigger
Than your business.
He says he started on his own.
He did on his own for many years.
Up until a few years ago when he got a staff
Of 25 or 35 people who are doing that all now.
But, again, he had to work up to that point as well.
It wasn’t like he came out of the womb,
And he had 35 people working …
It’s interesting to think. For those of us
Who are in the digital marketing space,
Our clients are looking at: what are the best
Examples of digital marketing. Names
Like Gary Vaynerchuk pop-up. And names like
Grant Cardone pop-up all the time. They’re like,
“I want to be like that.” I’m like, “That’s great.
But that’s going to take 10 to 15 years to get to.
So, what do we do in the meantime? How do we take
The little steps and what do those little steps look like?
To creating that type of a brand in your space.”
And a lot of people don’t have the patience for that.
The other thing that I find interesting is that
Your big names like Gary Vaynerchuk
Is in a generalized space. He’s not in
A specific space for the stuff he does
On social media. You don’t need
To be world famous. You just need to be,
If you’re in the top 10 of people who come up
When they’re looking for your thing; you’re golden.
You don’t need to have people in Paraguay
To be able to look you up and watch
Your inspirational things on social media
Because it’s not relevant to your business.
Absolutely. Even Gary Vaynerchuk. He’s known
In our space, but he’s not known, across the world
By everybody. There’s a lot—even entrepreneurs
They’re like, “Who’s Gary Vaynerchuk?”
I’m like, “I guess you don’t know who he is.
But that’s fine.” Not everybody knows
Who he is. He’s not an Oprah.
That’s really interesting discussion too.
It’s the thing that we have to fight against
All the time. Those expectations and the risks
That go into running a successful business. I want
To flip that and talk about the other side.
If that’s the thing you fight against, constantly.
The driving force is the thing that you fight for.
Spider Man fights to save New York. Batman fights
To save Gotham. Google fights to index
All the world’s information. What is it that
You guys fight for in your digital agency?
In terms for our clients?
What is it? What is it that you’re looking
To accomplish? Why do you guys do what you do?
We really are looking to serve entrepreneurs.
To help them with digital marketing
And social media. But there’s so much opportunity
That I see with digital marketing and social media
That companies and entrepreneurs don’t really
Take advantage of. There is so much
Power in that. In the sense that
It’s so powerful to use
These strategies that most businesses do not.
Every time I engage with a new business,
Whether it’s a client, or someone
I’m working with, or an entrepreneur. It’s like
I can see all the holes in their digital marketing
And social media. I’m like, I really want
To help. I really want you to guys to utilize it
To the best of your ability so that
You’re actually able to grow and be successful
In your business. That’s really what we’re striving towards.
It’s very similar to what I’m trying to do.
For whatever reason, I find it endlessly fascinating
That if you say and do certain things
In the right order. In different places online or off
That you can have a lot of success. And
You can impact people’s lives with your products,
And services. And you can get paid well for it
And all sorts of things. It’s this really
Fascinating ripple effect of: I help you
With your digital marketing. Your life gets better
Because you make more money. You’re helping
More people. You’re living your life’s purpose
But then all the people that you’re helping with
Whatever you do, their lives get better.
It’s a really cool—
It’s a really cool MLM marketing scheme.
It’s like an influence.
I guess down a pyramid.
Like a waterfall where it’s downstream people
Are also getting help. Getting the support
That they need. That’s another reason
Why we work with a lot of influencers,
And people who want to productize their knowledge.
It’s not just helping their business and that’s it.
We’re also helping their audiences
Of their audiences and their audiences.
That’s really cool. I want to move on
To something that’s a little more practical
And talk about your heroes tool belt.
I like to talk about this. Maybe you have
A magical hammer like Thor. Or a bulletproof vest,
Like your neighborhood police officer. Maybe,
You guys really rely on Evernote in your business
To keep track of everything.
What are some of the tools you guys make use of
On a regular basis that you think really
Make a leveraged impact on the work that you do?
Whether that’s Zoom calls, like we’re
Talking on now. Or your calendar. Or whatever.
What are some of your big movers. You’re like,
“I don’t know what our business would do without this.”
I actually created a course around that.
It’s called Tech Up Your Business. It’s all the tools
That we use in our business to have
A successful business. I’m trying to remember
All the tools. I’m not going to go through
All of them but simple things like Calendly.
Before Calendly came about
You had to spend 5 emails being:
“I’m available to talk tomorrow between 3 and 5
And Wednesday between 9 and 10. Then Thursday.”
It’s just like it was back and forth; and back and forth.
But with a platform like Calendly,
You can just schedule a time
When you’re available. It’s a one and done deal.
That’s just one tool. We use a lot of Google:
Google Sheets, Google Docs, Google Slides,
For collaborative writing, copy, or things like that
Where the copywriter would write, copy, and then
They would share it with me and my team.
Then, we would all review it and the client
Would review it. It’s collaborative. Easy ways.
Instead of having a Word document
Where you’re passing it all around.
People are making changes to it. Then
The changes get lost because too many people
Have had their hands in one document
And it wasn’t recorded. Dropbox, of course,
Is a big one. Where we all have our files
In the cloud. These are not revolutionary, although,
I guess 10 years ago, they didn’t exist. They are
Very efficient and practical for running a small business.
It’s amazing to me what you can do
With some of these tools nowadays.
Like Google Drive. Because I remember
Early in my business, if you wanted
To share a file with someone, like a Word document.
It’s like, I email that word document to you
And to another person on your team.
And another person on your team and others
To four different versions of the document.
The one I have, and the one each of your people have,
We all make a change to it. Then we email it
Back and forth to a few different people
In two days later, there’s 400 versions
Of the document. Nowadays, a Google document,
You’re like, “Here’s the link for the document.
You can all hop into it and make changes to it.”
It makes the whole process seamless,
Which is accepted. It didn’t happen 10 years ago.
None of this was available. Calendly, Google Docs,
Google Drive, Dropbox, none of these
Were around 10 years ago. From a bigger perspective,
Going back to entrepreneurship. It was much harder
To become an entrepreneur because all of these
Types of tools were either unavailable
Or very expensive. Now, all of these tools
Are available for small business to have
Without spending enterprise level budgets
For tools like that. Before, 15-20 years ago,
Entrepreneurship was so much more difficult
Because of all the tools.
It was farther away. You had to have
A bigger nut to be able to afford to do it.
Absolutely. That’s why all of these bigger companies
Were able to afford those kinds of tools.
But like the smaller guys couldn’t afford them
And forced them out of the game.
If you go back 12 years, the iPhone was released.
Before the iPhone, I had a smartphone. It was
One of the Motorola ones that Steve Jobs was like,
“These ones they suck because they have
A keyboard on the bottom half.” I was like,
“I’m holding that phone in my hand. As he saying that.”
I was one of those geeks. Things like the contact book
On your phon. The contact and the calendar
That’s on your phone that everyone has.
Those things cost me $50 per app.
$50 for the contact book. $50 for the
For the calendar app. And $50 for the other thing.
$150 in software to have what we would consider
Your basic contract. All those things.
We’re not exaggerating, saying 10 years ago,
This stuff didn’t exist. It wasn’t easy
To keep track of all of your clients in a CRM.
It wasn’t easy to get on the phone
And talk to someone halfway
Across the country on the video.
Absolutely. We use a lot of tools
In order to make our business smooth,
Flow, and be efficient. I think those
Are just so critical. Tools are very important
In your business. If you’re not using them,
Then it’s a manual process and things
Are taking much longer. I’m very excited about that.
I’m curious about where you guys are hosting
And how you manage your standard
Operating procedures. Like your documentation,
Because I’m currently struggling with that.
I’m curious what you’re using for your process
Documentation. And how your staff accesses it,
Uses it for training, and that kind of stuff.
It’s nothing grandiose. It’s actually Trello.
Do you use Trello?
We do use Trello.
I have a board that is called
SOP: Standard Operating Procedure. We have
Standard operating procedures and cards for our business
And for our clients businesses. We have https://www.jeanginzburg.com/
As a client of myself, we have all of that.
We have cards that say: This is how you post on
Social media. This is how you create a blog post.
This is how you do this. It’s how you do that.
We have cards for everything. Underneath each card
Is a checklist. You go here. You click
On this button. You log into this account.
You put this thing here. That thing there.
It’s just an entire checklist. It’s a very easy process.
We use Trello. Now, there are other platforms
Like SweetProcess. Then, Process Street.
They’re a little bit more advanced.
Where you can create a checklist.
Then you can check everything off.
Then, repurpose the checklist again, so that
The next person can check things off. Ours is
A little bit less advanced. But it has
All of the processes in it, in each of the cards
And checklist. I would recommend Trello it’s free.
That’s another tool that we use project management.
On that, one of the things that
I’ve been working on is with our Trello stuff.
We just upgraded to the business class for Trello
To get access to their automation abilities.
You can set it so that processes get assigned
To cards when you move them. When the show’s
Done recording, it’ll go into the
Done recording pile. It’ll assign the next staff.
Add the process document to that card for it.
The card can live all the way through the life
Of this episode. Then it goes to the prep.
Then it’s going to go
To the editing and then it’s going to go
To publishing or scheduling. Then publishing
And whatnot. Each time it moves into
One of those lists, it removes the people
That were on the previous one. Adds on
The new people and adds the right processes to it.
We use Trello for process management.
We actually have a document site, I’m using right now.
We just add links to the cards for the processes.
Absolutely. If you want it to be a little bit more complex,
I would maybe look into Process Street or SweetProcess.
But like I said, for us, we just use Trello.
We have a board called Standard Operating Procedure.
Music is by Purple Planet Music. Visit https://www.purple-planet.com/
Let’s talk a little bit about your own personal heroes.
Frodo had Gandalf. Luke had Obi Wan. Robert Kiyosaki
Had his Rich Dad. Who were some of your heroes?
Were they real life mentors, speakers, or authors,
Peers who were just a couple years
Ahead of you? And how important are they
To what you’ve accomplished so far in your business
Over the last 12 years?
I would say Gary Vee is definitely a big person
That I follow. He was just on my podcast
About a week ago. It was challenging
To get him on my podcast. But it happened.
I was so excited about that, because
I’ve been following him for about 3 years.
It’s like having your hero in your podcast. You’re like,
“I can’t believe that actually happened.”
I’ve been following him for 3-4 years now.
We have a similar background
Because he also is someone from the former
Soviet Union. Came here as an immigrant.
Him and his family had $100 in their pocket.
I can definitely relate to that piece you.
It’s basically what happens when you
Come to a new country and you start
From nothing but overall his message.
He’s making sure that you’re striving
Towards happiness is really his message
And all the social media stuff that he does
Is very helpful for me because I’m in
That space as well. He’s obviously not my mentor,
Like directly but someone that I would say,
You’re awesome. I look up to—for bringing
His own message to his audiences.
That’s really cool. I’ve got a couple of people
Like that as well. I follow all their stuff
And keep up with them. It’d be cool to have
Some of my heroes on my podcast at some point.
I’m working that direction.
Eventually have an audience
Worthy of getting attention.
You mean, it’s not me. You’re telling me I’m not your hero.
I hadn’t heard of you until we got you booked
On the show. Unfortunately, not yet.
Eventually, I expect that you will at some point
Be one of the big names of digital marketing space
And everyone’ll look up to.
I interviewed her before she was a big deal.
Before she was cool. I knew her. Your word list is
Way longer than mine. I’m impressed.
Thank you very much. I would say Gary Vee.
There’s a few other ones but I feel like he’s really
The one that I resonate. His message resonates
The most with me. There’s a few other ones, but I feel
Some part of their message is not exactly
What I’m looking for. You probably have heard
Of Dr. Joe Dispenza. Have you heard of him?
I like his message. He talks a lot about mindset,
As well. He also talks a lot about healing your body,
Which it makes sense for other people, but I just
Don’t have that issue. That part doesn’t really
Resonate with me as much. There’s a few people
Out there who I think have a good message
But a little too salesy and a little, I don’t want to say
Douche baggy, but a little bit in that sense.
I like part of their message, but not other
Parts of their personality.
That makes sense. You got to find the people
That really resonate with what you’re doing
So you can use your mind well. Let’s go ahead
And bring it home for our listeners. And talk
About your guiding principles. What are
The top 1 or 2 principles or actions you use regularly
That you think contribute to the success
Of your business? Maybe stuff that you wish
You had been doing or had known about
When you first started?
Going back to believing in yourself.
Believing in the mission. Believing in your message.
That’s one of my guiding principles. If I feel like
I’m not believing in what I’m doing then I feel
Like everything kind of falls apart. That’s definitely
One of my guiding principles. I would say,
Making sure that you’re believing in yourself
And believing in what you do. That’s been the—
It hasn’t always come easy. It hasn’t always been,
“Yes, I always believe in myself.”
Sometimes, you have doubts. Sometimes, you’re like,
“Am I really doing the right thing? Am I really
Going down the right path?” You have those
Inkling moments, but eventually you’re like,
“No, I’m still doing this. I need to be doing this.
I believe in this. I need to be moving forward.”
You gotta just convince yourself. It’s like standing
On that precipice where you jump off
Of a cliff into the water. You’re like,
“Am I doing this? Do I float? Do I know
How to swim?” “I do know how to swim.
I can jump off here.” One of the last things
We do on this show is something I call
The Hero Challenge. Simple challenge. Basically,
It’s this: Do you have someone in your life
Or in your network that you think has a cool
Entrepreneurial story, who are they? First names are fine.
And why do you think they should come
On our show and share their story?
Sure. I can share one of my client’s stories.
What’s their name? Why do you think
They should come share their story?
Her name’s Ali. We’ve been working together
For about a year and a half. I know her really well
By now, after a year and a half.
Her story was: she’s an attorney.
She was running her law practice. She decided
To move to Cabo because she wanted
That lifestyle. She was 7 months pregnant.
She was in Seattle, where she used to live there
Before she moved to Cabo. Her house was destroyed
By a hurricane in Cabo. Everything that she
Had in Cabo where she was living was
Completely destroyed. She was 7 months pregnant
And had to figure out what she was to do.
How to run her law firm. Where she was going
To live. I just find that story to be interesting
Having nothing. Then, now she has a 7 figure business,
A 7 figure law firm. I’ve been helping her
With her digital side of her things and
Productizing her knowledge. She works
With other women attorneys and teaches them
How to run their law practice, because
Most attorneys don’t really know how to run
A business. They just know how to be
An attorney, which I think is common. I think
A lot of people out there who run a business,
You might not always know how to do that.
It’s just her. She’s just someone who
Believes in herself, and who believes in her message.
Who wants to help her community.
We’ll definitely reach out later and see
If we can connect about getting her on the show.
At this point, thank you so much
For coming on the show. My last question for you
Is where can people find you? And more importantly,
What are the ideal type of people to reach out
If they’re in your audience looking to work
With someone like you guys?
You can find me on social media. Pretty much
Anywhere. Look for Jean Ginzburg, or go
To Google and put in Jean Ginzburg. In terms of
The types of entrepreneurs we work with,
We have worked a lot with people who
Like entrepreneurs want to productize their knowledge.
They are an expert in a specific field. They realized
That they can’t scale their business
If they’re constantly trading time for dollars,
And they have clients, and clients are great.
I think that’s a great way to get started
With your business. But if you want to scale that,
It’s not possible to do that. We work with a lot
Of entrepreneurs who want to
Take that knowledge and somehow put it
Into some sort of—if there’s a membership
Or a digital course, or an information product,
Or something where they can scale it
But too much more where it’s some sort of topic
That can be pushed out to many people
Instead of working one on one. If you’re someone
Who’s interested in that, we would help you
With marketing and selling your course. Since our
Area of expertise in digital marketing and social media.
That’s really awesome. I can speak from experience
You can make a lot of money if you
Productize your knowledge. If you haven’t done that,
And you’re thinking about it, definitely
Take the chance to reach out to Jean and her team.
Thank you so much for coming on the show, Jean.
Do you have any final words of wisdom
Before we hit the stop record button?
Any words of wisdom. Going back
To believing in yourself. I think that’s still
Something that’s been resonating with me
A lot lately. If you believe in what you’re doing
And what your message is and who you want to help.
Then all of it will fall into place.
I think that’s my last final words.
Awesome. You heard her. Believe in yourself.
Thank you so much for coming on,
Really appreciate it.
How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching
Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.
How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching
Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.
What Is The Hero Show?
A peak behind the masks of modern day super heroes. What makes them tick? What are their super powers? Their worst enemies? What's their kryptonite? And who are their personal heroes? Find out by listening now
The HERO Show
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