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Episode 052 – Kristi Porter

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #52 with Kristi Porter – Copywriting and Marketing for Cause-Focused Organizations.

Kristi is the founder of Signify – a marketing and consulting firm for cause-focused organizations in 2016 as a solution to her friends’ problems. She knew several people who founded cause-focused organizations, but few had marketing experience. They were struggling to get the work done that they already understood, much less the world of marketing and business communications that they didn’t. For many years she stepped in as a freelancer or informal consultant.

As time passed, she saw a void that needed to be filled. Similar organizations who were just getting started, or who had stayed small, couldn’t afford a staffer with Kristi’s knowledge and experience, but they could hire someone like her for projects as needed. This led to the creation of Signify. She knew that there were others like them—like you—and she wanted to help.

Here’s just a taste of what we talked about today:

  • Philanthropy is a good marketing strategy.
  • Where you shop and what you buy matters.
  • The founding of Signify.
  • The transition from employee to freelancer to business owner.
  • Entrepreneurs vastly overestimate what they can do in a year and vastly underestimate what they can do in 10.
  • Running a business is a constant adventure.
  • Writing motto: write something you want yourself to read again.
  • Active versus passive writing.
  • Copywriting is part of the relationship between entrepreneur and customer.
  • Recognizing and fixing your money issues.
  • Your relationship with money is a constant work– wherever you are in your business.
  • Work doesn’t need to be hard, if you work in your zone of genius.
  • Streamlining and simplifying the workflow.
  • Marketing, as a tool, is neutral.
  • You’re only ever talking to one person no matter the size of the audience.
  • Define who the person you’re trying to reach with your business.
  • Fighting for the small organizations in the cause-focused space.
  • You don’t have to be a big organization to look and sound professional.
  • It’s harder to be brief and simple than long and verbose.
  • Recommended tools:

  • GSuite
  • Dropbox
  • Asana
  • Hello Sign
  • Evernote
  • Canva
  • The HERO Challenge

    Today on the show, Kristi Porter challenged Ashley Jones to be a guest on The HERO Show. Kristi thinks that Ashley is a fantastic interview because she runs a non-profit called LoveNotLost.org. Ashley was a photographer when her daughter died from a terminal illness at an early age.

    She needed to get up and start working so she started to donate photoshoots to people who were going through tough situations. That’s how Ashley’s business began.

    How To Stay Connected With Kristi Porter

    Want to stay connected with Kristi? Please check out her social profiles below.

    Also, Kristi mentioned The Company of One & You are a Badass at Making Money on the show.

  • Website: Signify.Solutions
  • Call To Adventure

    Don’t forget you can stay connected to me and the show by subscribing now. Just text ALCHEMY to 444999. Or you put your email address in the box at the bottom of this page. You’ll get all sorts of cool gifts, be updated about our contests and polls, and get notified when we publish new episodes. With that… let’s get to listen to the episode…

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    Richard Matthews

    Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

    How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

    Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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