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Episode 048 – Mike Koehler

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode #48 with Mike Koehler – Doing Great Work Yields Happy Clients and Good Money.

Mike Koehler is the founder and chief strategist at Smirk New Media in Oklahoma City, a digital marketing firm he launched in July 2010. For more than 20 years, Mike has helped tell stories and transform the way content is delivered to consumers.

At Smirk New Media, Mike and his team help companies connect with their audiences online using great content and proven strategies. The Smirk New Media team consists of experts in writing, digital advertising, leadership, visual content, and online customer service. Smirk is recognized as one of the fastest-growing digital consulting firms in the Midwest.

Smirk’s clients range from Fortune 500 companies and national brands to mom-and-pop retailers and nonprofits.

Mike speaks around the country about how-to brands can use storytelling and content strategy to win. He has spoken at the NCAA National Convention in Washington DC and the 140 Characters Conference in New York, the first national conference on the impact of Twitter on business.

Here’s just a taste of what we talked about today:

  • How to manage customer service for a company using social media.
  • Leveraging automation to create opportunities for human connection instead of replacing human connections with A.I. 
  • The limitations of A.I.
  • The transition from being an employee to a business owner.
  • A lesson to learn: do not say yes to anything and everything.
  • Brutal honesty and being interested in the content’s voice.
  • Unconscious trust signals.
  • More clients do not necessarily mean more success.
  • Surrounding oneself with great people.
  • A lot of entrepreneurs struggle with the definition of success.
  • Do great work. Get happy clients. Make good money.
  • The story behind “Smirk”.
  • Your planning time in the morning is essential for productivity.

Recommended tools: 

The HERO Challenge

Today on the show, Mike Koehler challenged Bobby to be a guest on The HERO Show. Mike thinks that Bobby is a fantastic interview because they were together during lunch when Mike first came up with the idea of starting Smirk New Media. Bobby is a great entrepreneur and marketer. He has an extraordinary life story, a mentor of Mike, and a great creative.

How To Stay Connected With Mike Koehler

Want to stay connected with Mike? Please check out his social profiles below.

Call To Adventure

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Richard Matthews

Richard Matthews is the founder of Digital Alchemy Academy & RichardMatthews.me. Over the last 7 years Richard has managed ad budgets well over $100,000, generated over 25,000 online leads, and helped create over $50,000,0000 in sales for his clients. Richard is also a highly sought after speaker and consultant whose work has impacted some of the top Authors, Coaches, & Consultants across the country. He specializes in helping businesses automate their marketing, build their offers, master their technology, and build their content in ways that convert leads into customers and customers into success stories.

How To Build Incredibly Persuasive Webinars To Sell Your Online Courses or Coaching

Pick your copy of my new masterclass today and learn the EXACT strategies that I personally use to build sales webinars that have sold more than $786,976 worth of online courses and coaching just in the last year.

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